A 100 Trillion Dollar Storytelling Campaign

October 6, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“To even embark on a strategy of rebuilding and realization-to renew a liberating vision of justice and human rights – we must be clear about the strengths of state power and be prepared to defend ourselves against that power. The repressive apparatus is powerful, with its fingers stretched into every crevice or crack in the state’s hegemony it can find.”

 

— Marilyn Buck

 

“They put your mind right in a bag, and take it wherever they want.”

 

— Malcolm X

 

 

We must learn how the unprecedented wealth accumulation among the very few ends up protected by layers and layers of moneyed social institutions co-ordinating to perpetuate the system, while progressively oppressive financial pressure and state violence against the already oppressed keep herding people into the capitalist framework. When we face the sad reality of the public embracing policies that allow the powerful minorities to exploit and subjugate them over and over, what we need is not a popular mobilization guided by vague slogans easily subsumed by the imperial framework. Such a method would lead to draconian enforcement of corporate “solutions” according to their definition of “problems”. It is a recipe for bringing about a fascist order. What we need is openness and willingness to learn how we are domesticated by the authoritarian framework so that the actions are guided by the interests of the people in forming a society that allows our true liberation in a mutually respectful and harmonious manner.”

— Hiroyuki Hamada, artist

 

On August 20, 2018, Ingmar Rentzhog, the founder and CEO of We Don’t Have Time posted the “lonely girl” tweet. The tweet featured Greta Thunberg. This was the first day of her climate strike. She sat on a sidewalk and said nothing beside a sign. Just two months prior, social media accounts had been created in her name. Rentzhog, whose tech corporation is partnered with Al Gore’s Climate Reality Project, tagged five Twitter accounts: Greta Thunberg, Zero Hour (youth movement), Jamie Margolin (the teenage founder of Zero Hour), Al Gore’s Climate Reality Project, and the People’s Climate Strike Twitter account.

The third person to respond to Rentzhog’s tweet was We Mean Business co-founder Callum Grieve. Grieve responded to Greta with a personal message adding the hashtag #WeDontHaveTime. We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019] The founding partners of We Mean Business are BSR, CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG), and the WBCSD. Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution. To save a global economic system teetering on collapse.

 

 

Grieve is the co-founder and director of Counter Culture, a brand development firm specializing in behavioural change campaigns and storytelling. He created Climate Week NYC for The Climate Group which launched in 2009. He has also coordinated high-level climate change communications campaigns and interventions for the United Nations, the World Bank Group, and several Fortune 500 companies. He also manages the Every Breath Matters campaign founded by Christiana Figueres, the former UNFCCC executive secretary credited with the Paris Agreement.

In response to the Thunberg tweet, Grieve added the following accounts to Rentzhog’s original tweet: The Climate Museum, Youth Climate March LA, This is Zero Hour Ft. Lauderdale, Greenpeace International, and the UNFCCC, the “official Twitter account of UN Climate Change”.

[Further reading: ACT IV: They Mean Business]

Suffice to say that tweet was code for “it’s started”. Covered by media on day one, within 12 days Thunberg would be featured in The Guardian. The rest is history.

The NGOs and foundations learned how to “herd cats” successfully for the People’s Climate March in September 2014, but never in their wildest dreams could they have imagined that in September 2019 they would so easily herd millions.

 

On September 25, 2019, the United Nations answered the global strikes with the call for a Global Green New Deal. It is quite fascinating that none of the groups and leading proponents who have mobilized the populace to demand a “Green New Deal” are sharing the UN announcement with the corresponding 201-page report. Perhaps it is because with this report, in which the word “growth” appears 392 times, it will be difficult to convince a populace that this is anything but what it actually is – a desperate attempt to save the global capitalist economic system destroying our planet.

UN calls for ‘Global Green New Deal’ to boost world economy:

“In a fresh report, the UN trade, investment and development agency (UNCTAD) called for countries to join forces and enable trillions of dollars in public sector investments to help reboot the global economy… What is needed, he told journalists, is to apply the same ambitious model used in the United States to overcome the Great Depression in the 1930s and apply it “at a global scale”… Looming global recession… UNCTAD’s flagship Trade and Development report painted a bleak picture of the global economic outlook, warning that the world risks slumping into recession next year… Even ignoring the worst downside risks, the report projected that global growth would fall to 2.3 percent this year from 3.0 percent in 2018, cautioning that global recession in 2020 was now “a clear and present danger“. [Emphasis added]

Even the reference to “climate” within the report is recognized as both a means and justification for global growth. (“A climate for change: The case for a global green expansion”)

One must wonder when the marchers and strikers will be notified.

 

“It is impossible for capitalism to survive, primarily because the system of capitalism needs some blood to suck. Capitalism used to be like an eagle, but now it’s more like a vulture. It used to be strong enough to go and suck anybody’s blood whether they were strong or not. But now it has become more cowardly, like the vulture, and it can only suck the blood of the helpless. As the nations of the world free themselves, the capitalism has less victims, less to suck, and it becomes weaker and weaker. It’s only a matter of time in my opinion before it will collapse completely.”

 

— Malcolm X

 

Volume I:

ACT I: The Political Economy of the Non-Profit Industrial Complex [https://bit.ly/2XkVrTR]

ACT II: The Inconvenient Truth Behind Youth Co-optation [https://bit.ly/2VibAYp]

ACT III: The Most Inconvenient Truth: “Capitalism is in Danger of Falling Apart” [https://bit.ly/2tBHp2B]

ACT IV: The House is On Fire! & the 100 Trillion Dollar Rescue [https://bit.ly/2TZyUKd]

ACT V: The Green New Deal is the Trojan Horse for the Financialization of Nature [https://bit.ly/2TZyOlP]

ACT VI: A Decade of Social Manipulation for the Corporate Capture of Nature [Crescendo] [https://bit.ly/2U7YBbx]

Addenda I: The Branding of Alexandria Ocasio-Cortez — By Any Means Necessary [https://bit.ly/2kpDDIv]

Volume I in book form: https://amzn.to/2kV6Jj9

Volume II:

An Object Lesson In Spectacle [An introduction to Volume II] [https://bit.ly/2kKLAZc]

ACT I: A Design to Win — A Multi-Billion Dollar Investment [https://bit.ly/2mjmYXF]

ACT II: Controlling the Narrative [https://bit.ly/2msdlpP]

ACT III: To Plunder What Little Remains: It’s Going To Be Tremendous [https://bit.ly/2m61flO]

ACT IV: They Mean Business [https://bit.ly/2mkPZSP]

ACT V: The Behavioural Change Project “To Change Everything” [https://bit.ly/2mr3pwL]

ACT VI: Natural Climate Manipulations [https://bit.ly/2MjT1zZ]

[ACT VII forthcoming]

 

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

The Manufacturing of Greta Thunberg – for Consent: Natural Climate Manipulations [Volume II, Act VI]

September 26, 2019

By Cory Morningstar

 

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“I’m convinced of my disagreement with the counterrevolution – imperialism – fascism – religions – stupidity – capitalism – and the whole gamut of bourgeois tricks – I wish to cooperate with the revolution in transforming the world into a classless one so that we can attain a better rhythm for the oppressed classes.”

 

— Frida Kahlo

 

“The oppressors do not favor promoting the community as a whole, but rather selected leaders.”

 

—Paulo Freire, Pedagogy of the Oppressed

 

“Capitalism, a vicious system, does not merely seek to rip off our labor and resources but it seeks to confound our thinking. It seeks to make us think we’re thinking when in fact we’re not thinking but merely reacting to stimuli.”

 

—Stokely Carmichael

 

 

“Greta Thunberg’s video on natural climate solutions, done with George Monbiot, has reached more than 1 billion people in less than 24 hours.  More than a third of the events of Climate Week focus on nature-based solutions, demonstrating the huge amount of innovation and progress taking place on the ground.”

 

— Nature4Climate, September 22, 2019

On September 19, 2019, a short film featuring Greta Thunberg and George Monbiot was launched in advance of the September 20 global climate strikes organized by GCCA NGOs. The film (trending and recommended on YouTube), emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

 

YouthWashing

Here, Greta Thunberg becomes the official face for, and of, corporate capture. The rebranding of REDD (the UN “reducing emissions from deforestation and degradation” market mechanism), and the coming New Deal for Nature – under the auspices and brand of “natural climate solutions”.

To understand how this transpired, we need to step back in time to April 3, 2019.

 

“It all sounds so simple and reassuring. No one needs to change anything. The airline industry can continue to expand. The oil industry can continue drilling. We can stop worrying and leave it to the experts. Just a few techno-fixes, and nature will solve climate change for us. Obviously, this is bullshit. It’s a form of climate denial – pretending that we can address climate breakdown without even talking about keeping fossil fuels in the ground.”

 

— March 3, 2019, Chris Lang, The REDD Monitor, “Natural Climate Solutions: ‘It really is time that governments stopped trying to find more ways to offset their fossil fuel emissions'”

April 3, 2019 – The Launch

 

On April 3, 2019, The Guardian published an open letter entitled “A Natural Solution to the Climate Disaster – Climate and ecological crises can be tackled by restoring forests and other valuable ecosystems, say scientists and activists”.

The letter, written by The Guardian’s George Monbiot, is co-signed by establishment-endorsed eco-celebs Greta Thunberg, Naomi Klein, Bill McKibben, and other “leaders”/celebrities associated with the liberal climate “movement”. The “movement” that evades all systemic drivers of climate change and ecological devastation (militarism, capitalism, imperialism, colonialism, patriarchy, etc.).

The letter –  addressed to the United Nations Convention on Biological Diversity (UNCBD), the United Nations Framework Convention on Climate Change (UNFCCC), governments and NGOs – is republished on the Natural Climate Solutions website.

Launched on April 3, 2019 (coinciding with The Guardian coverage), the Natural Climate Solutions project was created “for the promotion of an important and exciting environmental initiative, led by journalist and author George Monbiot.” [Source]

The said mission of Natural Climate Solutions (website created March 15, 2019) is to “catalyse global enthusiasm for drawing down carbon by restoring ecosystems: the single most undervalued and underfunded tool for climate mitigation.”[Emphasis added]

In real life, this mission to “catalyse global enthusiasm” effectively serves the United Nations carbon market mechanism UN-REDD (reducing emissions from deforestation and degradation). In addition, it is a construct being created that will build the acquiescence required for the coming “New Deal For Nature” to be adopted in 2020. That is, the privatization, commodification, and objectification of nature, global in scale. That is, emerging markets and land acquisitions. That is, “payments for ecosystem services”. That is the financialization of nature, the corporate coup d’état of the commons that has finally come to wait on our doorstep.

[A #MeToo scandal engulfs The Nature Conservancy].

To be clear, as this research will demonstrate, the very same NGOs which set the Natural Capital agenda and protocols (via the Natural Capital Coalition, which has absorbed TEEB) – with the Nature Conservancy and We Mean Business at the helm, are also the architects of the term “natural climate solutions”.

Monbiot has consistently and publicly voiced disapproval for “putting a price on nature”. [One such example: May 15, 2018]. Yet, consider that Monbiot has never utilized his influential platform to oppose the coming “New Deal For Nature”.

The said purpose of Natural Climate Solutions is to “direct public attention towards this issue and champion the work of others.” [Emphasis added]

The “work of others” that Natural Climate Solutions seeks to direct the public’s attention to takes one to the “Our Allies” page:

“There are several wonderful organisations already working hard to highlight and implement Natural Climate Solutions. Please follow these links and support their efforts.” [Emphasis added]

The allies (“wonderful organizations”) that Natural Climate Solution highlights [1], which it encourages people to follow and support, include many at the helm of the “New Deal For Nature” such as WWF, Conservation International, Avaaz, Greenpeace, Nature Needs Half, etc.

 

“Conservation: The Quiet Spread of Imperialism.”

 

— Mordecai Ogada

Here, we find perhaps the most grotesque aspect of the Monbiot/Guardian project of all. The deliberate endeavour to rally support for and redirect citizens to WWF. As both Monbiot and The Guardian are fully aware, WWF bears responsibility for decades of human rights violations including torture, rape and murder, a direct result of “conservation” schemes. In March 2019 in part 1 of an investigative series, BuzzFeed News revealed that WWF, “funds, equips, and works directly with anti-poaching forces that have beaten, tortured, sexually assaulted, and killed people living near wildlife parks across Asia and Africa.” Part 4 of the investigation (published July 11, 2019) reported that “WWF-Backed Guards Raped Pregnant Women And Tortured Villagers At A Wildlife Park Funded By The US Government.”

Such “conservation projects” have been consistently displacing Indigenous peoples under the guise of conservation while inflicting misery. This has been meticulously documented by Survival International and others. By presenting WWF as an “ally” amongst many “wonderful organizations” Monbiot demonstrates a complete disregard for the decades of work by conservationists such as Mordecai Ogada, Noga Shanee, Reclaim Conservation, and Stephen Corry, executive director of Survival International. By extension, Monbiot turns a willful blind eye to the plight of Indigenous peoples who have been separated from the land they defend. Whose lives and tribal communities have been completely destroyed by these very organizations to which Monbiot directs his followers.

 

 

[Watch: WWF – Silence of the Pandas, © Wilfried Huismann, Germany 2011]

[Further reading: The Big Conservation Lie, The Untold Story of Wildlife Conservation in Kenya, John Mbaria & Mordecai Ogada, 2017]

 

 

“Guardian joins growing chorus for natural climate solutions –N4C is delighted that the Guardian and in particular George Monbiot has catalyzed so many diverse voices to champion the cause of natural climate solutions”

 

– Nature4Climate News, Guardian joins growing chorus for natural climate solutions, April 3, 2019

Upon its launch on April 3, 2019, the Natural Climate Solutions project had 29 allies (today it lists 48). The most important one to look at, to demonstrate the leveraging of market solutions via the branding and terminology of “natural climate solutions”, is the first ally listed: Nature4Climate, an initiative created by The Nature Conservancy.

Nature4Climate

 

 

The Nature Conservancy’s Nature4Climate

 

Launched on June 20, 2018, (on the first day of the two-day Ministerial on Climate Action) as a five-year initiative, the Nature4Climate initiative was created as an instrument for strategic communications to escalate the “solutions” (i.e. market solutions) sought by the Nature Conservancy, WWF, We Mean Business et al:

“Nature4Climate (N4C) is a new campaigning vehicle which is supported by a multi-stakeholder coalition. Its purpose is to use strategic communications to drive action on natural climate solutions.”

“Nature4Climate (N4C) is an initiative of the United Nations Development Programme (UNDP), UN-REDD, the Convention on Biological Diversity (CBD), the International Union for Conservation of Nature (IUCN), Conservation International (CI), The Nature Conservancy (TNC), Wildlife Conservation Society (WCS), Woods Hole Research Center, World Business Council for Sustainable Development (WBCSD), World Resources Institute (WRI), We Mean Business (WMB) and WWF that aims to increase investment and action on natural climate solutions in support of the 2015 Paris climate agreement. The N4C partners work together to catalyze partnerships between governments, civil society, business and investors that use nature-based solutions to climate change.” [Source]

Here, we can add that We Mean Business (co-founder of the Nature4Climate initiative as stated above) was formed with the assistance of both Greenpeace and Purpose, the public relations arm of Avaaz specializing in behavioural change. [Further reading: They Mean Business, Volume II, Act IV].

“We bring voices from governments, IGOs, NGOs, and business – underpinned by a steering group with communications and advocacy representation currently from CBD, CI, TNC, the UNDP, WHRC, WRI and WWF.”

The NGOs and institutions represented on the Nature4Climate steering committee include CBD (United Nations Convention on Biological Diversity), CI (Conservation International), TNC (The Nature Conservancy), the UNDP (United Nations Development Programme), WHRC (Woods Hole Research Center), WRI (the World Resources Institute) and WWF (World Wildlife Foundation). All of the aforementioned are leading “natural capital” architects and advocates of the “New Deal For Nature” – that is, the financialization of nature, global in scale.

“Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030. Conservation International will contribute our expertise to this process, to ensure the recognition of the value of nature for all aspects of human well-being.”

 

— DEAL FOR NATURE, Conservation International and the post-2020 global biodiversity framework [Source][Emphasis added]

Here again, we have the same high-level institutions, NGOs and individuals corralling millions of people toward a fourth industrial revolution sought by the ruling classes. A “New Climate Economy“, largely targeting the Global South. A new era of “green” colonialism, under the guise of saving the planet.

“It’s impossible for a white person to believe in capitalism and not believe in racism. You can’t have capitalism without racism.”

 

— Malcolm X, 1964, speech at the Militant Labor Forum Hall, New York City, May 29, 1964 [In response to the Harlem “Hate-Gang” scare]

 

 

 

 

In 2018, Nature4Climate launched the “The Forgotten Solution”(conceptualized in 2016, see image above) – a glossy advertising campaign featuring a Hollywood-esque movie trailer. Featuring its own newsroom, The Forgotten Solutions website utilizes the 350.org font that has proven to resonate with the public.

“THE FORGOTTEN SOLUTION (2018) – Official Trailer [HD] – Movietrailers” [Running time: 1m:18s]

Corporations, institutions and NGOs promoting “The Forgotten Solutions” include Connect4Climate (the World Bank), UN-REDD+, WBCSD, We Mean Business, UNREDD+, the Global Landscapes Forum, Shell, the Ford Foundation, and billionaire Richard Branson (The B Team, We Mean Business), to name but a few.

 

 

 

 

 

 

 

 

One of the first institutions to highlight Monbiot’s Natural Climate Solutions launch (April 3, 2019) was the Food and Land Use Coalition. This coalition was initiated under the Business and Sustainable Development Commission leadership led by Paul Polman, former Unilever CEO, and Mark Malloch-Brown, former UN Deputy Secretary-General and Administrator of the United Nations Development Programme (UNDP) who conceptualized the International Crisis Group in 1993 (with Mort Abramowitz), where he serves as chair. Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill. [Source][Board] [Further reading: Controlling the Narrative,Volume II, Act II]

The Food and Land Use Coalition is supported by partners, including the Business and Sustainable Development Commission (housed at SYSTEMIQ), the EAT Foundation, the Sustainable Development Solutions Network, the International Institute for Applied Systems Analysis, the World Business Council for Sustainable Development (WBCSD), and the New Climate Economy (housed at World Resources Institute). [Source] SYSTEMIQ, is advancing the blended finance vehicle (leveraging public funds for private investments into emerging markets) for the Climate Finance Partnership.

 

 

 

 

As the corporate social media accounts demonstrate, the branding of the term “natural climate solutions” was already well established prior to Monbiot’s project launched on April 3, 2019, with a surge in its promotion in December 2018 for COP24 (following the launch of Nature4Climate in June 2018). In fact, the term was being promoted by The Nature Conservancy in 2016 to highlight a parallel revenue stream generated from carbon offset permits.

In the 2016 video below by The Nature Conservancy, Justin Adams remarks:

“In many other parts of the world you have forest dependent communities, you have indigenous communities, who know very well how to protect their natural environment. They see the natural world and their own world as much more integrated.”

The Nature Conservancy, February 8, 2016 [Running time: 4m:5s]:

The question here is why those in the Global South should be expected to retain their critical roles as protectors of the natural world, simply because the Western societies are too unaware, or too insatiable, to do so. The “other” – are expected to continue protecting their natural environment so the white man in the West can continue to pollute. We can also observe that these communities, in many parts of the world Adams speaks of, do not inflict war, displacement or any misery whatsoever on other communities in the world.

The Big Sell

The Monbiot Natural Climate Solutions “plan” (“by supporting the efforts of others, we want to help bring together two issues that have mostly been considered in isolation: climate breakdown and ecological breakdown”) lends itself as a vehicle for “herding cats”. This is an expression attributed by Forbes, to the efforts of the GCCA alliance in 2014. It was used in reference to the method in which GCCA mobilized the populace for 2014 the People’s Climate March. A march orchestrated to serve the interests of those that financed and organized it (the trial version of what we witnessed on September 20, 2019), with the Rockefeller Brothers Fund at the helm. The herding is essential in order to attain acquiescence and, even demand, for something so ugly it requires the utilization of extraordinarily beautiful imagery, holistic linguistics, coupled with celebrity power, Hollywood trailers, slick marketing and emotive imagery to bring it into policy. Natural Climate Solutions deliberately stays at arm’s length from any direct association with a “New Deal For Nature” (the financialization in nature to be implemented in 2020) and instead sends the new supporters it “herds” into the clutches of the big “conservation” NGOs that are privatizing nature. From the Natural Climate Solutions website:

“Our plan is to generate the publicity and enthusiasm required to bring this issue to the front of people’s minds. In doing so, we hope to catalyse and accelerate the work of the excellent organisations already operating in this field.”

 

—Natural Climate Solutions website [Emphasis added]

Like magic, with the sleight of hand, the very corporate term “natural capital solutions”, is transformed into the benevolent “natural climate solutions”. In the transition from the corporate boardroom, into the public realm, the two terms are thus entwined and at once largely indistinguishable. What we have is a rebranding exercise. Thus we have George Monbiot, The World Bank, the World Economic Forum, the UN REDD Programme, The Nature Conservancy (via Nature4Climate), Conservation International, Natural Capital Partners, the Natural Resources Defense Council (NRDC), WWF – all sharing the identical branded term.

Here it is imperative to highlight the fact that Conservation International, WWF, IUCN, WBCSD, are all founding members of the Natural Capital Coalition. [Natural Capital Coalition founders]

The architects of the financialization of nature enjoy the penthouse suite of what constitutes a five-star de facto clearing house for institutions, corporations and “conservation” NGOs that serve capital.

 

 

 

 

 

 

 

 

 

The Art of Playing Obtuse

 

 

On the first day of the launch, Monbiot announces: “We’ve launched a website explaining #theforgottensolution and directing people to the wonderful organizations seeking to help nature to help stop #ClimateBreakdown.”

Yet nature doesn’t need man’s “help” to “help stop climate breakdown”, she simply needs to be left alone. Released from the corporate chokehold killing her. And she certainly does not need help from egregious “conservation” NGOs notorious for land acquisitions (in servitude to corporations and ruling classes), and displacement of Indigenous peoples which has been long documented.

 

 

 

 

Following the April 3, 2019 launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital. Monbiot, a recognized influencer with global reach, responds as follows: “Just because some people hijack this approach for their own ends does not invalidate it. It’s like saying that because David Cameron cynically promoted his Big Society as a substitute for government, all community projects “played into his hands”. Perspective please.”

The individual who challenged Monbiot responds: “Some people”? You’re evidently unaware that this concept has already been thoroughly co-opted by the WBCSD, Shell, Equinor, the International Emissions Trading Association, International Paper etc.”

Monbiot’s response? – “All the more reason to reclaim it from them.”

Monbiot’s weak defense does not hold water.

This would be akin to anti-imperialists “reclaiming” the term “responsibility to protect” – to protect citizens of targeted states. While at the same time, US-led NATO forces are preparing to annihilate a sovereign state for resources – building consent by using the identical term. If this were to take place, the said “anti-imperialists” repetition of this term would expose them as fraudulent, as individuals deliberately in servitude to empire.

“As the cognitive linguist George Lakoff points out, when you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”

 

— George Monbiot, The UK government wants to put a price on nature – but that will destroy it, May 15, 2018

In the same article cited above, Monbiot writes: “…Tony Juniper – who in other respects is an admirable defender of the living world – says he will use his new post as head of campaigns at WWF to promote the natural capital agenda.”]

Today, Monbiot is essentially herding the populace to WWF. The most important campaign of both WWF and Conservation International is the “New Deal For Nature” (also marketed as “Voices or the Planet”). Finance, corporations, government, industry, institutions (UN, IPBES, CBD), and those at the helm of the non-profit industrial understands exactly what it is. Everyone that is, except the public.

Trondheim, Norway, 2 July, 2019– WWF issued a rallying cry for an urgent New Deal for Nature and People for halting biodiversity loss by 2030 at conference for Biodiversity in Trondheim Norway which starts today. [Emphasis added]

Monbiot informs his audience that “new scientific studies reveal #rewilding has a much greater potential for carbon drawdown than almost anyone imaged” – yet Monbiot did not call his project “Rewilding the Earth” or “Rewilding for Climate” or any other name with the word rewilding.

“The Panda Bare”, on Twitter, further elucidates: “The vast majority of what is typically described as #NaturalClimateSolutions” has got nothing to do with rewilding – in fact massive areas of new plantation.”

 

As the launch day wears on, Monbiot again reiterates his desire for people to follow the groups he lists. He writes: “Usually writing and thinking about #ClimateBreakdown is pretty soul-destroying. But these new discoveries thrill and delight me. Please help us to spread the message, by RTing this thread, directing people to the site and encouraging them to support the group we list.” Tagged users include Greta Thunberg, Margaret Atwood, Philip Pullman, Michael Mann, Greenpeace, Friends of the Earth, RSPB, Tim Christopherson, and Nature4Climate.

 

 

 

On social media (Twitter) Monbiot feigns aggravation that, despite a concerted effort working with a public relations firm, his campaign is being ignored by broadcast media. This is fairly ironic considering his access to and subsequent exposure from The Guardian alone. It also reveals the privilege and entitlement held by white liberal “activists” who have been deemed safe for public consumption by the establishment. Most legitimate grassroots groups are given zero exposure for new campaigns by mainstream media, let alone colossal exposure by The Guardian.

 

 

Other tweets accompanying the launch included one in which Monbiot tagged “some wonderful people whom I think will love this approach:” who could help spread the word. The tagged individuals (influencers) included Caroline Lucas, Chris Packham, Avaaz, Leonardo DiCaprio, Al Gore, Mark Lynas, Russell Brand, and Ai Weiwei. If only we could all be as environmentally conscious as Leonardo DiCaprio, especially those in the Global South, perhaps then we could save the planet. [Further reading: The Age of Storytelling, Volume II, ACT II]

The Natural Climate Solutions Project

 

The first “follows” chosen by for the Natural Climate Solutions Twitter account are its three founders (inclusive of Monbiot who is #1). The next accounts chosen to follow are Wetlands International (#4), followed by Nature4Climate (#5) and the aforementioned James Lloyd (#6), the project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy. [“Working at the interface of strategic communications and external affairs for nature and climate change. [Nature4Climate Steering Committee] The fifth is Youth4Nature, which is partnered with Nature Conservancy.

 

Following the April 3, 2019 launch of Natural Climate Solutions, we see Extinction Rebellion, YouthStrike4Climate, and those flying under the “grassroots activism” banner, in unison with the most egregious corporations and “conservation” NGOs on the planet (which work in servitude to these very corporations) all sharing the same branding meme #naturalclimatesolutions.

This is yet another step forward in the engineered evolution of “together” – an orchestrated effort to bring corporations and civil society together as one. The employment of soft-power to give the illusion that class divisions no longer exist.

“It’s odd, to say the least, to hear a spokesperson for Shell promoting natural climate solutions, and to hear George Monbiot apparently promoting the same thing.”

 

— Chris Lang, The REDD Monitor, April 5, 2019

In the same way that global “green new deals” are setting the stage for the “new deal for nature” which is slowly and cautiously being introduced to the public, “natural climate solutions” can help achieve public acceptance for the “new deal for nature”. These are the applications of behavioural change strategies as outlined by Avaaz/Purpose founder Jeremy Heimans. Akin to “killing green” to build the “green economy”, [“we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”] today corporations, states and financial institutions intend to fully privatize and monetize every aspect of nature – to build the “new” capitalist economy. They just won’t talk about it and they won’t say that they’re doing it.

This is the new agenda.

“However, while the critique of capitalism is the starting point, the analysis cannot simply stop there; it must confront the reality of generalized monopoly-finance capital now operating on a world scale and the deep, systematic division of the world into center and periphery, global North and global South—a division only worsened by climate change. It is in this larger imperialist context that capitalism exists as an actual historical system in the twenty-first century, and it is this that must be opposed.”

 

— Imperialism in the Anthropocene, May 21, 2019

The methodology of marketing “natural climate solutions” is this: We will “kill market solutions – to save market solutions”. Here, it can be added that Purpose and Greenpeace assisted in the creation of Nature4Climate co-founder, We Mean Business.

The ruling classes have devised a marketing strategy to sell us the unthinkable (the monetizing of nature, global in scale) by not divulging what lies beneath the surface.

Patterns appear as branding to target youth broadens its scope. [Nature4Climate, YouthStrike4Climate, Fridays4future, Youth4Nature.]

 

 

 

 

Leads on the Natural Climate Solution project led by Monbiot include Charlie Latimer (Charotte Lattimer, Charlotte Martineau), consultant (clients include UNDP, UNICEF, UN OCHA and UNRWA), Patrick Sterling, former director of product for The Guardian, and Al Boardman, a graphics designer whose clients include “some of the most respected international brands, organisations and agencies in the world; the likes of Apple, Google, Twitter, IBM and BBC amongst them.”

Further, we have Sandrine Dixson-Declève, John Elkington, Paul Simpson, all identified as members of the advisory panel of Guardian Sustainable Business. Dixson-Declève served as the chief partnership officer for UN Agency Sustainable Energy for All. Prior to this position, she served as the director of the Prince of Wales’s Corporate Leaders Group (also referred to as EU Corporate Leaders Group on Climate Change, a corporate partner of GCCA/TckTckTck in 2009); vice chair, European Biofuels Technology Platform; board member, We Mean Business; and the advisory board of the oil and gas major Sasol. [Bio] Today Dixson-Declève serves as co-president of the Club of Rome. [Further reading: “Emerging From the emergency: Harnessing the momentum”]. Elkington is the founder of Volans, a B Team expert and Extinction Rebellion Business Signatory. Paul Simpson is the CEO of CDP, a co-founder of We Mean Business.

Here we can add that The Guardian’s Sustainable Business Leadership section is sponsored by Xynteo, a group that includes Shell, Woodside, and Statoil. Xynteo: “We are reinventing growth”. [Source]Dixson-Declève serves as special advisor to the Xynteo & Energy Transition Commission (ETC). [Source]

The Guardian Sustainable Business (GSB) Australia advisory council membership has included representatives of WWF, ClimateWorks, 350.org, and Greenpeace (2015) [Source] [An inquiry submitted on September 1, 2019, to The Guardian on members and status of Guardian Sustainable Business advisory panel/panels was unanswered.] Greenpeace International director Jennifer Morgan clearly supports the “new deal for nature” as demonstrated in ACT VI, Volume I of The Manufacturing of Greta Thunberg for Consent series, while Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. All hands are on deck.

 

The Natural Climate Solutions “call to action” page offers holistic proposals and states that it is opposed to offsets. Yet on April 8, 2019, the carbon certification corporation Verra (formerly the Verified Carbon Standard) was added to the list of allies on the Natural Climate Solutions website. Further, the REDD projects that Shell purchases carbon credits from are certified by Verra. [Source] The Natural Climate Solutions-Verra alliance was disclosed by the REDD Monitor on April 9, 2019. On May 21, 2019, Verra disappeared from the list of allies.

REDD+ (the UN’s program to “Reduce Emissions from Deforestation and Forest Degradation”) was devised as a strategy to enable business as usual to continue in the face of irrefutable evidence of the role of fossil fuel emissions in driving climate change.

Rather than cut emissions at the source, forests and their ability to store carbon became the sole focus of the UN and the World Bank.  The REDD+ scheme allows corporations and states to buy the carbon stored in forests elsewhere to supposedly “offset” the fossil fuel emissions they are producing.  However, because the carbon stored in the forest has to be verifiably protected, anyone living in the forest – including those who historically protected it in the first place – have to be removed to ensure they do not use any of that carbon.  On the other end of the equation, people living around the polluting industry’s that have “offset” their emissions continue to suffer the health impacts of living in a toxic environment.  Finally, there is no legitimate scientific evidence that temporarily stored biological carbon, in the form of forests, can “offset” fossil carbon, which is a highly condensed permanent form of carbon that was previously locked underground for millions of years. [Learn more at the Global Justice Ecology Project (GJEP). GJEP explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination.]

What Natural Climate Solutions does not reference, or oppose, is the “new deal for nature”. In fact, this “new deal”, which is advancing quickly, is not opposed by any environmental “leaders” that have been placed at the vanguard of the spectacle by the ruling classes. This is the foundational structure of the system, functioning exactly as intended.

Consider that while earlier this year, over 100 NGOs publicly condemned Shell’s launch of a 300 million USD “natural climate solutions” carbon offsetting scheme, there is no dissent whatsoever over Shell’s major partnership in the Natural Capital Coalition. There is practically little to no dissent to the Natural Capital Coalition, its “conservation” partners, nor its plans to commodify the global commons. For the past decade; The Natural Capital Coalition (which absorbed TEEB, initiated in 2008) has been developing the tools and protocols for a new global system of finance where all nature will be assigned a monetary value. It is now time to present the unthinkable to the public in a manner in which it will not only be accepted, but demanded. This requires building global acceptance which will only be possible utilizing unprecedented global behavioural change strategies, methods and manipulations.

[Natural Capital Coalition advisory council][Natural Capital Coalition partners]

 

 

Chris Lang of the REDD Monitor asks the question: “Natural Climate Solutions – in whose interest?” This is the fundamental question given that the massive advertising campaign behind this effort – and foundations (with investment portfolios in the billions) do not invest in any solutions other than market solutions, or solutions that serve to expand their influence and power (such as societal behaviour modification). “Natural climate solutions” must not be perceived as altruistic or holistic – it is a branding term to increase profits and land acquisitions for corporations.

Monbiot cites “three crucial opportunities over the next two years for ensuring that Natural Climate Solutions receive the global attention they deserve”. [1) The UN Climate Summit this month, 2) COP 15 of the Convention on Biodiversity in 2020, and 3) the UN COP 26 in 2020, at which countries are supposed to put forward their new Nationally Determined Contributions.] [Source]

Yet, as pointed out by the Redd Monitor, “Two-thirds of the countries who signed on to the Paris Agreement have already included Natural Climate Solutions in their Nationally Determined Contributions. More than 100 countries include natural solutions in their adaptation plans, and 27 countries include them in their mitigation plans. They are doing so in order to allow continued pollution from fossil fuels – either in their own country or elsewhere.” [Source]

This clearly demonstrates that the intent of the campaign is hardly to influence states, rather the purpose is to influence and shape public perception.

Monbiot, June 26, 2019, “Shell is not a green saviour. It’s a planetary death machine”:

“But the company’s strategy is working. A remarkable number of people who should be fighting Shell instead see it as a green alternative to Exxon, persuaded by what is, in comparison with the company’s filthy investments, a tiny sop. Shell has longstanding relationships with four “environmental partners”: the International Union for the Conservation of Nature, the Nature Conservancy, Wetlands International, and Earthwatch. I believe it is just as wrong for these groups to take its money as it is for the RSC to take money from BP. It surprises me that there is not as much pressure on them to break their links as there has been, for example, on the British Museum, whose relationship with BP is becoming a national embarrassment.

Monbiot places quotation around “environmental partners” in reference to the NGOs – two of which are “allies” of his own project, and one, that being Nature Conservancy, which created Nature4Climate, led by The  Natural Climate Solutions stakeholder manager at The Nature Conservancy. The British Museum should be embarrassed, but Monbiot should be embarrassed even more.

The final paragraph:

“But naivety about Shell is not confined to its partners. Plenty of well-intentioned organisations and people, who share my enthusiasm for natural climate solutions, appear so desperate to clutch at any straws of hope that they are prepared to see this company as part of the solution. Shell is not our friend. It is an engine of planetary destruction.”

And here we can paint Monbiot’s “allies” with the identical brush. And so desperate are the citizenry, that they will clutch the “natural climate solutions” straw that has been produced for mass consumption.

From Strategy to Implementation

The WWF-WEF campaign for the New Deal For Nature (Voice for the Planet) is supported by Nature4Climate.

 

The overlap between the New Deal For Nature public partners (Voice For the Planet) and the Natural Climate Solutions partners is as follows: WWF, Conservation International, International Union For The Conservation of Nature (IUCN), the United Nations Environment Programme, Nature4Climate, Royal Society For The Protection of Birds and Birdlife International.

And while The Nature Conservancy (Voice for the Planet partner) is not listed as an “ally” of Natural Climate Solutions, as demonstrated, it remains at arm’s length. A single degree of separation made possible by the creation of Nature4Climate, the primary ally of Natural Climate Solutions.

The research for this article was compiled on September 1, 2019. Since this time, we can observe how this branding strategy has been implemented, in real time.

Corporate Knights – The Voice for Clean Capitalism, April 20, 2015

September, 19, 2019, Climate Change and Nature-based Solutions: Top 30 Influencers and Brands:

“Onalytica have analysed an audience of 3.5k sustainability influencers to understand current perception and awareness of Nature-based solutions within the Climate Change debate and how organisations can leverage those influencers to drive policy change.”

Onalytica’s report opens with an introduction from Lloyd [“This conversation needs to be reflected in the real economy.”]It then identifies the top 100 influencers on the Twitter for “nature-based solutions”. The number one influencer identified is George Monbiot with an influencer score of 100%. Second to Monbiot is Greta Thunberg with an influencer score of 67.56%. Onalytica directs its readers to the nature4climate website for more information.

 

The top 30 “brands” identified by Onalytica in driving the most engagement on the “nature-based solutions conversation” include the World Resources Institute [Volume I, Act IV], The World Bank, The Nature Conservancy, Conservation International, WWF, C40 Cities and Extinction Rebellion. [Full list]

At this juncture we can recall the question imperative put forward by John Elkington, founder of Volans and initial signatory to Extinction Rebellion Business (which quickly disappeared after its public launch).

 

Global Strike

 

 

On September 19, 2019, the United Nations, the Government of Norway, Conservation International, Environmental Defense Fund and The Nature Conservancy celebrated that the California Air Resources Board adopted the Tropical Forest Standard, a new vehicle for the expansion of carbon offsets into tropical forest regions. Prior to approval by California Air Resources Board (CARB) the standard was narrowly reviewed by a self selected group state legislators through an exclusive stakeholder process dominated by Conservation International, TNC and EDF. [“The purpose of the California Tropical Forest Standard is to establish robust criteria against which to assess jurisdictions seeking to link their sector-based crediting programs that reduce emissions from tropical deforestation with an emissions trading system (ETS), such as California’s Cap-and-Trade Program.”]

“Forest carbon offsets neither protect forests nor reduce emissions. Forest carbon offsets are an unjust false solution to climate change that enables business and pollution as usual, condemning forests and communities globally to its devastating impacts. If what is proposed as a solution to catastrophic climate change jeopardizes other people or ecosystems it cannot claim to be just or sustainable.” [Source]

 

 

 

 

 

 

 

 

 

September 18, 2019

On cue, We Mean Business co-founders – united with NGOs, global institutions, and media – coordinate their efforts in promoting the video, ensuring it will go viral. At once, We Mean Business co-founders – united with NGOs, global institutions – and the hundreds of corporations they represent, are now affiliated with Thunberg. The citizenry is encouraged to “love thy enemy”, “changing together” in order to save the power elite. [The Behavioural Change Project “To Change Everything”, Volume II, Act V]

 

 

 

[1]

• NATURE4CLIMATE
• ROYAL SOCIETY FOR THE PROTECTION OF BIRDS
• UNITED NATIONS ENVIRONMENT PROGRAMME*
• REWILDING BRITAIN
• FRIENDS OF THE EARTH
• AVAAZ
• GREENPEACE
• LEONARDO DI CAPRIO FOUNDATION
• NATURE NEEDS HALF
• DAVID SUZUKI FOUNDATION
• WILDERNESS SOCIETY
• REWILDING EUROPE
• WILDLIFE CONSERVATION SOCIETY
• EQUATOR INITIATIVE
• FOUNDATION EARTH
• CONSERVATION INTERNATIONAL
• TREESISTERS
• CLIMATE LAND AMBITION AND RIGHTS ALLIANCE
• THE GLOBAL PARTNERSHIP ON FOREST AND LANDSCAPE RESTORATION
• GLOBAL LANDSCAPES FORUM
• WILD FOR LIFE
• WWF | WORLD WIDE FUND FOR NATURE
• GLOBAL PEATLANDS INITIATIVE
• SIERRA CLUB
• NATURE BASED SOLUTIONS INITIATIVE
• FERN
• EU BIOMASS LEGAL CASE
• HEALTH IN HARMONY
• EUROPEAN OUTDOOR CONSERVATION ASSOCIATION
• SANCTUARY ASIA
• SCOTLAND: THE BIG PICTURE
• PLAN VIVO
• NORTHEAST WILDERNESS TRUST
• WILD FOUNDATION
• BIRDLIFE INTERNATIONAL
• JOHN MUIR TRUST
• IUCN | INTERNATIONAL UNION FOR THE CONSERVATIONS OF NATURE
• WETLANDS INTERNATIONAL
• URBAN BIODIVERSITY HUB
• PUBLIC PASTURES – PUBLIC INTEREST
• GO CONSCIOUS EARTH
• OCEANSWELL
• PLANT-FOR-THE-PLANET
• ALLIANCE FOR FOOD SOVEREIGNTY IN AFRICA
• AFRICAN CONSERVATION FOUNDATION
• TRUE NATURE FOUNDATION
• A ROCHA
• THE EUROPEAN NATURE TRUST

[April 4, 2019][April 6, 2019][June 13, 2019]

In support of the commitments of TFA 2020 partners to reduce deforestation in tropical forest countries, TFA 2020 has throughout the years grown its partner members and continues to bring on board those key actors committed to tackling deforestation. Since June 2015, the Tropical Forest Alliance Secretariat is hosted at the World Economic Forum offices in Geneva, with financial support of the governments of the Norway and United Kingdom.” [Source]

The Manufacturing of Greta Thunberg – for Consent: The Behavioural Change Project “To Change Everything” [Volume II, Act V]

September 18, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“All experts serve the state and the media and only in that way do they achieve their status. Every expert follows his master, for all former possibilities for independence have been gradually reduced to nil by present society’s mode of organization.”

 

— Guy Debord, Paris, February-April 1988, Comments on the Society of the Spectacle

 

The Climate Group Launches We Mean Business & Climate Optimist 

“With respect to environmental governance, the effect of this is to sustain ‘the paradoxical idea that capitalist markets are the answer to their own ecological contradictions’. In service to this fantasy, celebrity promotion helps to mobilize affect and desire in support of environmental causes, focusing attention on splashy, sensation-filled spectacle supporting the win-win narrative and thereby conjuring an aura of environmentalism ‘as exciting, exotic, erotic, and glamorous—as ‘sexy'”.

 

— Blinded by the Stars? Celebrity, Fantasy, and Desire in Neoliberal Environmental Governance, Robert Fletcher

On September 5, 2014, The Climate Group announced that the launch of We Mean Business [Volume II, Act IV] would take place later that month on September 22, the eve of the UN Climate Summit, in order to “catalyze action around climate change and bring it back to the top of the global agenda”. The founding partners of We Mean Business are Business for Social Responsibility (BSR), the B Team, Carbon Disclosure Project (CDP), Ceres, The Climate Group, the Prince of Wales’s Corporate Leaders Group (CLG) and the World Business Council for Sustainable Development (WBCSD). Together, these entities represent the world’s most powerful corporations and investors.

Ahead of the launch (on September 9, 2014) a press conference was held by Christiana Figueres, executive secretary of the United Nations Framework Convention on Climate Change (UNFCCC); Mindy Lubber, president of Ceres; and Nigel Topping, executive director of CDP. The conference focused on the role of corporations and investors at the UN Climate Summit and during climate negotiations, as well as the UN climate chief expectations from CEOs leading up to Paris 2015.

The media contact provided for both the press conference led by Figueres and the We Mean Business launch was that of Callum Grieve of We Mean Business. Grieve, who created and led the first Climate Week NYC in 2009 is identified by WWF as co-founder of We Mean Business. As disclosed in Volume II, Act IV Grieve shared the tweet of the *”lonely” girl on a sidewalk, Greta Thunberg, on the very first day of her strike, August 20, 2018. As the third person to reply to the initial tweet, Grieve would include the following people and institutions: We Don’t have Time, The Climate Museum, Greta Thunberg, Jamie Margolin (youth founder of This Is Zero Hour), Zero Hour, Youth Climate March LA, This is Zero Hour Ft. Lauderdale, Greenpeace International, Al Gore’s Climate Reality Project, and the UNFCCC, the “official Twitter account of UN Climate Change”. [*Ingmar Rentzhog, founder and CEO of We Don’t Have Time, Volume I, Act I]

As touched upon in Volume II, Act II, Grieve is the communications specialist for Christiana Figueres “Every Breath Matters” campaign. He is the former communications director for We Mean Business, The Climate Group (co-founder of We Mean Business), and Sustainable Energy for All (SEforALL). Grieve has coordinated high-level climate change communications campaigns and interventions for the United Nations, the World Bank Group, and several Fortune 500 companies.

Callum is the co-founder and director of Counter Culture, a brand development firm specializing in behavioural change campaigns and storytelling, focused on climate change and energy. The co-founder of Counter Culture is Emily Farnworth, head of climate initiatives at the World Economic Forum, former director of Counter Culture and former campaign director of the We Mean Business RE100 initiative led by The Climate Group in partnership with CDP. [Incorporated April 26, 2011, dissolved December 19, 2017, the Twitter account for Counter Culture has been inactive since May 11, 2018.]

 

 

The Climate Group’s initiatives are brought forward as part of the We Mean Business Coalition. Such initiatives include RE100 (renewable power), EP100 (energy productivity), and EV100 (electric vehicles). [Source] [Further reading on The Climate Group: ACT IV]

By far the most popular initiative of The Climate Group is the annual event created by Grieve: Climate Week NYC.

On September 19, 2017, The Climate Group launched Climate Week NYC 2017 with a high-profile opening ceremony attended by B Team leader billionaire Richard Branson, UN representatives, governors, NGOs and corporate entities such as PepsiCo, Bank of America, and Walmart. Showcasing “the unstoppable force for action on climate change”, the ceremony highlighted the launch of the Climate Optimist campaign created “to change the dominant narrative on climate change.”

“We also launched the Climate Optimist campaign, in partnership with Futerra, which aims to spread the word about climate action and focus on what is happening, rather than the doom and gloom.”

 

— Helen Clarkson, CEO, The Climate Group, former head of Forum for the Future and Médecins Sans Frontières

 

“In the last eight weeks Mars and VF Corporation and Interface and Ashden and DivestInvest and EcoMedia came on board to help us launch this campaign.”

 

— Solitaire Townsend, Co-Founder, Futerra, [Source]

 

The Climate Optimist Twitter account (created July 2017) would post its first “tweet” on September 25, 2017. The Climate Optimist concept, largely consisting of celebrity endorsement, appears to be more or less sitting in the wings at this time, having been effectively replaced by Christiana Figueres “Global Optimism” project.

The Medium is the Message

 

During the years 2003-2009, new joint collaborations were forged to create a global platform where three entities – corporations, state and civil society – would all fuse together as one. The United Nations Framework Convention on Climate Change (UNFCCC), the non-profit industrial complex and the foundation funding made possible via oligarchs, corporations and capitalism itself, would facilitate the transition. [1] Pivotal to this evolution would be the corporate and foundation funded “progressive media”. The social engineering project to “change everything” is today perhaps the most successful behavioural sciences experiment in modern history.

The creation of ClimateWorks, GCCA (both officially launched in 2008), The Climate Group (2003), Climate Week NYC (2009), and other heavily financed projects would essentially culminate as an overlapping force of key players that would saturate and dominate the discussions surrounding climate. NGOs, such as those that formed the GCCA, would soft peddle feel-good messages to the public, while the critical discussions led by (and serving) corporate power took place behind closed doors unabated, with little to no dissent. Climate Week NYC (“shaping markets and setting policy“) was formed as a partnership between The Climate Group, the United Nations, the UN Foundation, the City of New York, the Government of Denmark, the GCCA TckTckTck campaign, and the Carbon Disclosure Project (CDP). Climate Week NYC, takes place every September in New York City and features the campaigns of We Mean Business.

“Today more than 3,000 events in more than 120 countries around the world the TckTckTck campaign has organized what we call global wake up events to our leaders. We feel that now is the time for all of us – government, business and civil society – to stand shoulder to shoulder to work together…”

 

— Kumi Naidoo, Chair TckTckTck Campaign, Executive Director of Greenpeace International, 6^th segment of the Opening Ceremony of Climate Week NYC, September 2009

Behavioural Change: “Together” and “Equality”

Today, the project for corporations, Annex 1 states and citizenry “to come together as one”, has been largely realized. The distinct boundaries between working class, ruling class, and the corporation rebranded with a caring human face, continue to be strategically and deliberately blurred. Orchestrated movements, comprising the Euro-Anglo (shrinking) middle class are embraced, regardless of vaguely understood elite/corporate origins. Manufactured demigods and deities (framed as “leaders” and “activists”) are predominantly white from elite backgrounds and/or privilege. As this relationship becomes more and more normalized, via a decade of societal conditioning, those tasked with implementing the “together” (i.e. we are all equal) ideology become more excelled in their ability to create discourse. That is, to shift all discussion away from class analysis – and even eliminate the issue of class altogether. The grotesque irony of corporate behemoths that purposely impoverish the world’s most vulnerable while plundering the planet for profits, feigning concern over inequality, goes largely undetected.

“What they do manage to do is deliver an added punishment on the poor and working class, people who are struggling to make ends meet. It places an unfair level of guilt on ordinary people whose impact on the environment is relatively negligible compared to the enormous destruction caused by the fossil fuel industry, mining companies, plastic and packaging production, shipping and the military industrial complex. Seldom (if ever) questioned are the basic foundations of the current economic order which is driving the decimation of the biosphere for the benefit of the wealthy Davos jet set.”

 

— Kenn Orphan, March 2019

“The U.S. military hides statistics on its petroleum usage and its disposal of chemical waste, and of course the severe consequences of all the current ongoing U.S. wars (see Cholera in Yemen just for starters). The socio-political landscape is seeing the rise of global fascism as well as a continuing migration of wealth to the very top tier of the class hierarchy. Homes are being built with servants quarters for the first time in over a hundred years. It is a return to both Victorian values and social structure and in a wider sense a return to feudalism. The homeless camps that circle every American city speak to the extreme fragility of the social fabric in the West today. A fragility that both planned and exploited by the ruling classes.”

 

— John Steppling, June 2019

+++

The Framing and Language Utilized to Create the Required Momentum

“To Change Everything We Need Everyone”

 

“Not only is tackling climate change compatible with economic growth… it is the only way that we are getting economic growth from the 21st century onwards.”

 

— Paul Polman, Chair of the B Team, Chair of the International Chamber of Commerce (ICC), Vice Chair of the UN Global Compact Board and member of the International Business Council of World Economic Forum (WEF), August, 4, 2014 [Emphasis added]

“Oh, I say you been misled. You been had. You been took.”

 

— Malcolm X, 1964

Above: Susan Rockefeller, Co-executive producer of the “This Changes Everything” documentary film and founding partner of Louverture Films, LLC. Louverture is the production company for the documentary film “This Changes Everything” (with The Message Productions, LLC / Klein Lewis Productions). Photo: Rockefeller at her home on the Upper East Side in Manhattan, New York, on September 8, 2015. Samira Bouaou/Epoch Times)

 

“We cannot change everything – without everyone.”

 

— Solitaire Townsend, co-founder, Futerra, at the “Climate Optimism” global launch, Climate Week, September, 2017 (with Helen Clarkson, CEO, The Climate Group)

 

“To change everything, we need everyone. It is time for all of us to unleash mass resistance – we urge the adults to join us. On September 20th we call for a global general strike.”

 

— Greta Thunberg, May 23, 2019, Twitter

 

 

 

This Changes Everything started with “The Message” project financed in its infancy by Rockefeller and several foundations in 2011. In 2014 the first stage of “The Message” project launched with the book published by Naomi Klein (350.org director and Leap founder) “This Changes Everything”. [Further reading: “Financing ‘The Message‘ Behind Naomi Klein’s ‘This Changes Everything’ Project”] The book was launched in advance of the first People’s Climate March which took place on September 21, 2014. The march was organized by GCCA/TckTckTck, the Rockefeller Brothers Fund, Climate Nexus (a sponsored project of Rockefeller Philanthropy Advisors), 350.org (incubated by the Rockefeller Foundation), the Rasmussen Foundation and USCAN. The People’s March was mobilized as a means to build momentum for the United Nations Climate Summit in New York City.

From this juncture forward, “This Changes Everything”, in its many variations, has indeed served as the central “message” for desired behaviours sought by the ruling classes.

“Emphasis by repetition gains acceptance for an idea, particularly if the repetition comes from different sources.”

 

— Edward L. Bernays, Biography of an Idea: The Founding Principles of Public Relations, 1965

Within the repetitive language and framing that inundates our collective psyche – ever so subtly coaxing our subconscious to acquiesce to the “new climate economy” – we find the words: change, everything, everyone and together. “To Change Everything, We Need Everyone.” “This Changes Everything.” “Changing Together.”

From Naomi Klein, to 350.org, to WWF, to We Mean Business, to the World Bank, to The Climate Group, to the Green New Deal, to Greta Thunberg – the remixed slogans with identical language are reverberated from the corridors of the non-profit industrial complex and hallways of the power elite. The shared marketing slogans coalesce with the shared neoliberal ideologies. Ideologies undergoing a restructuring in a desperate attempt to maintain an economic system in decline.

The language continues right up to the present year with Naomi Klein presenting the video production “A Message From the Future With Alexandria Ocasio-Cortez” to the call for the September Global Strike by Greta Thunberg via Twitter: “To change everything, we need everyone.”[Shared at 2:22 PM – 23 May 2019, the tweet had 2.9k “retweets” and 6.8K “likes” on 23 May 2019 at 9:54PM EST].

 

 

 

 

 

The purpose of “the message” is paramount. This is the subtle, yet effective, erasure of class divisions. The peasants can sleep soundly knowing they and the corporation (or NGO) that has seized their land share the same values. The interests of those at the helm of Goldman Sachs are no different from those espoused by the plumbers, factory workers, and working class. There is no common enemy, as we are united as one. Inequality will be corrected under a new reformed capitalism sometime in the near future.

This can be illustrated in the article written by Greenpeace International Executive Director Jennifer Morgan, in collaboration with The B Team’s Sharon Burrows (January 21, 2019, Davos). The following is an excerpt from their article Tackling the Twin Challenges of Climate Change and Inequality:

“Meanwhile, the world’s richest one percent took home 82 percent of all new wealth last year and, according to the World Bank, almost half of all people worldwide are one medical bill or crop failure away from destitution. Inequality continues to rise as the world warms.”

The said solution provided by Morgan and Burrows is tragic to say the least: “We need the Davos elite to change the rules of the global economy to benefit people and the planet alike.” The citizenry must “demand the fundamental and urgent change we need” – from those that enslave us and destroy our natural world.

And here the word “together” presents itself once again. Morgan and Burrows surmise their argument with:

“We are determined and excited that together, as environmentalists and trade unionists, we can face up to the twin challenges of inequality and climate change. Will the ‘Davos Man’ join us?” [Emphasis added]

The idea that “the Davos Man” (the billionaire oppressor) would consider joining the oppressed, impoverished and exploited, or that such a union would be a beneficial one, is an insult to both the world’s most vulnerable citizens and to the workers of the world. Black Panther Assata Shakur, now living in exile in Cuba, dispelled this myth and dangerous discourse in a single sentence: “Nobody in the world, nobody in history, has ever gotten their freedom by appealing to the moral sense of the people who were oppressing them.” Yet this is exactly what those in servitude to the ruling class would like you to believe can happen. At one time, fairytales were written for children. Today, they are written for adults.

The United Nations goes further than Morgan and Burrows in framing the gross inequality with the following statistic provided by Oxfam:

“26 people own the same wealth as the poorest 3.8 billion people who make up the poorest half of humanity.” [Emphasis in original.]

And indeed this is shocking as it is grotesque. But to comprehend the real new-found concern and focus on inequality between the world’s billionaires and those monetarily impoverished [“The New Focus: Inequality“], one must keep reading.

At the heart of “the new focus, “inequality” represents something far more important than eradicating poverty and distributing wealth equally amongst the world’s citizens; rather, the real crisis is the growing fear of billionaires – that capitalism could collapse – due to a citizenry no longer willing to be compliant.

The UN divulges that in 2018 “79% of Latin Americans said their countries were governed in the interest of the powerful — the highest number since 2004.” This statistic is derived from the April 5, 2019 report “Ruling for the few? How Weak Legitimacy Can Hinder Compliance and Cooperation in LAC countries” written by Luis Felipe López-Calva, UN Assistant Secretary-General and UNDP Regional Director for Latin America and the Caribbean.

From the report:

“The increasingly widespread belief that countries are governed to benefit “the few” rather than “the many” suggests that the legitimacy of institutions may be declining in the region…. Voluntary compliance is a key enabler of cooperation and coordination, and thus ultimately an important foundation of positive governance-development dynamics.

 

As explained by Margaret Levi, “…citizens are willing to go along with a policy they do not prefer as long as it is made according to a process they deem legitimate, and they are less willing to comply with a policy they like if the process was problematic. One widely used measure of willingness of citizens to cooperate is tax morale…. In the graph, the share of people responding greater than 5 is shown as those that think it is “justifiable” to evade taxes. What we see is that while a majority of citizens in all countries manifest disagreement with the idea of evading taxes, there is a clear and positive relationship between the share of people who think their country is governed in the interest of a few powerful groups and the share who think it is justifiable to evade taxes…. If citizens do not believe that institutions are responsive to the needs of all, they may choose not to cooperate. We can think of this as “opting out” of the social contract.” [Emphasis in original]

Chapter 4 of the same UN report features a quote by Achim Steiner, UNDP Administrator, and former advisory board member of The Economics of Ecosystems and Biodiversity (*TEEB):

“Inequality is causing all of us a great deal of unease. In many of our societies, it is triggering a great deal of polarization, a questioning of fundamentals – whether it is the social compact, whether it is the role of government, whether it is the role of capital…” [Source] [Emphasis added]

[*TEEB, launched in 2012, hosted by UNEP and backed by the European Commission and countries including Germany, Norway, and the United Kingdom, has since been absorbed/rebranded into the Natural Capital Coalition. The Natural Capital Coalition is working with the world’s most powerful corporations and institutions for the implementation of the financialization of nature.]

The UN report continues: “Inequality has jeopardized economic growth and created a serious barrier to eradicating poverty, the bedrock of the 2030 Agenda. But inequality is not natural or inevitable. It stems from policies, laws, cultural norms, corruption, and other issues that can be addressed.”

While it is true that “inequality is not natural or inevitable”, the statement that it “stems from policies, laws, cultural norms, corruption, and other issues that can be addressed” is a convenient alibi. Inequality is a by-product of the capitalist economic system. It can be “addressed” by the UN for infinity, that is true. It cannot and will not, however, be solved inside of the capitalist system, as the system is built upon and dependent upon exploitation.

“In 2017, an estimated 82% of the wealth created globally went to the top 1% of the world’s population. Wages in many parts of the world remain flat. Despite important recent progress in tackling poverty, just under half of Africa’s population still lacks access to electricity today.” [New Climate Economy]

Following the rollout of the global “green new deals” masking the 100 trillion dollar bailout, we can expect the 82% of the wealth created globally that went to the top 1% – to rise. We can expect wages in many parts of the world to remain flat, and despite the promise of job creation (a key selling feature for the GND), the exact opposite is more likely to be true. The fourth industrial revolution is “characterised by increasing globalisation and the rise of automation. Indeed, the growth of new technologies and artificial intelligence (AI) is having a profound effect on labour markets, with some economists suggesting that automation could potentially replace over half of all jobs by 2055.” [New Climate Economy]

Ironically, the featured image on the cover of this same Sustainable Development Goals report is a young girl in Afghanistan standing at a chalkboard. While feigning concern for the Earth, her inhabitants, and inequality, the US and NATO states have spent trillions of dollars financing their deadly resource wars in Iraq and Afghanistan. Death, devastation, and environmental degradation, are exempted from discussions with the modern environmental “movement” – as is organized resistance to the US Pentagon – a leading contributor to climate change. Consider the June 27, 2019 article “The Pentagon’s Outsized Part in the Climate Fight” authored by 350.org founder Bill McKibben, minimizing militarism’s horrific impact. One can only wonder how a victim of US warfare would feel reading McKibben’s optimistic opinion on the world’s most destructive war machine.

 

The Framing and Language Utilized to Create the Required Momentum

Together

to·geth·er Dictionary result for together: 1. with or in proximity to another person or people. “together they climbed the dark stairs. synonyms: with each other, in conjunction, jointly, conjointly, in cooperation, cooperatively, in collaboration, in partnership, in combination, as one, in unison, in concert, concertedly, with one accord, in league, in alliance, in collusion, side by side, hand in hand, hand in glove, shoulder to shoulder, cheek by jowl; informal in cahoots “friends who work together”

 

 

 

 

September 20, 2019: The “Global General Strike”

“And in 1964 this seems to be the year, because what can the white man use now to fool us after he put down that march on Washington? And you see all through that now. He tricked you, had you marching down to Washington. Yes, had you marching back and forth between the feet of a dead man named Lincoln and another dead man named George Washington singing “We Shall Overcome.” He made a chump out of you. He made a fool out of you. He made you think you were going somewhere and you end up going nowhere but between Lincoln and Washington.”

 

— Malcolm X, 1964

On May 23, 2019, the Greta Thunberg Twitter account announced “To change everything, we need everyone. It is time for all of us to unleash mass resistance – we urge the adults to join us. On September 20^th we call for a global general strike.

Also on May 23, 2018, The Guardian published a letter credited to “Greta Thunberg and 46 youth activists”: Young People Have Led the Climate Strikes. Now We Need Adults to Join Us Too – “But to change everything, we need everyone. It is time for all of us to unleash mass resistance – we have shown that collective action does work. We need to escalate the pressure to make sure that change happens, and we must escalate together.”

May 23, 2019: Author and 350.org board member Naomi Klein shares a social media post by 350’s Strategy and Communications Director, Jamie Henn. Henn is recognized by Future Stewards (Leaders Quest, Mission 2020, The B Team) as a “deep practitioner”: “Committed leaders will increase pressure on their peers to engage – establishing a new norm.” [Source]

The following day (May 24, 2019), The Guardian published a letter of support and endorsement of the global strike credited to “Naomi Klein, Bill McKibben and others”: “It’s a one-day climate strike, if you will – and it will not be the last. This is going to be the beginning of a week of action all over the world. And we hope to make it a turning point in history. “Others” included the following signatories: Christiana Figueres (B Team leader, Global Optimist, etc.), KC Golden (350.org), Annie Leonard (executive director of Greenpeace USA and co-founder of Earth Economics), Michael Mann (The Climate Mobilization board), Jennifer Morgan (executive director of Greenpeace International), Kumi Naidoo (executive director of Amnesty International), Gus Speth (The Climate Mobilization board, World Resources Institute founder), billionaire Tom Steyer (founder of Next Gen NGO), and Farhana Yamin (Track Zero and Extinction Rebellion leader). [2] Here we have Christiana Figueres slowly being brought into the public foray of elite “activism” by The Guardian with those such as 350’s McKibben and Klein.

Above: Global Climate Strike website [This Global Climate Strike event registration is hosted by 350.org.”] International partners include 350.org, Avaaz, Greenpeace, WWF, Oxfam, Amnesty International, Extinction Rebellion, Fridays for Future, Friends of the Earth International, Global Greengrants Fund, and Patagonia [3]

MoveOn is a co-founder of Avaaz: “US Youth Climate Strike is working with MoveOn”

The “global strike”, coinciding with the Climate Week NYC event is, in reality, the opening act for the UN Climate Action Summit.

“Recent climate strikes have shown that young people and civil society are demanding action on climate and want to be engaged in the decision making process. The time to respond with action is now.”

 

— Secretary-General’s Climate Action Summit, Track #3: Youth Engagement & Public Mobilization, V.3 – 31 May 2019

The UN Climate Action Summit commences on September 23, 2019: “There is still time to tackle climate change, but it will require an unprecedented effort from all sectors of society. The Summit will showcase a leap in collective national political ambition and it will demonstrate massive movements in the real economy in support of the agenda. Together, these developments will send strong market and political signals and inject momentum in the ‘race to the top’ among countries, companies, cities and civil society that is needed to achieve the objectives of the Paris Agreement and the Sustainable Development Goals.” [Source][Emphasis added]

“Internally, the necessary acquiescence to established powers and institutions is garnered by public relations counsels through the selective presentation of information, repetition, emotional manipulation, and appeals to popularity and authority. Interestingly, contemporary writer and notable propagandist Walter Lippmann referred to this process as the ‘manufacture of consent.'” [See Public Opinion by Walter Lippmann][Source]

In order to achieve a much sought “Paris-like moment”, the UN has set up a steering committee of 25 “distinguished individuals” and “key advisory committees”. “The overarching purpose of the Key Advisory Committees is to ensure that the Secretary-General’s 2019 Climate Action Summit delivers major outcomes on enhanced climate ambition.” [Source]

Laurence Tubiana, CEO of the European Climate Foundation (ClimateWorks) serves as co-chair of the Ambition Advisory Group. Christiana Figueres serves the Youth & Mobilization “action stream”. Other steering committee members include Nicolas Stern (The Global CCS Institute – carbon capture and storage), Paul Polman (New Climate Economy, B Team chair, International Chamber of Commerce chair, UN Global Compact Board vice-chair, member of the International Business Council of World Economic Forum), and Achim Steiner (TEEB, the financialization of nature, Green New Deal 2009). [Full list]

 

The UN Secretary-General has prioritized six action portfolios and three additional key areas. The second key area identified is “Youth Engagement and Public Mobilization: To mobilize people worldwide to take action on climate change and ensure that young people are integrated and represented across all aspects of the Summit.” [Source] [Track #3 work plan]

Leading the youth engagement and public mobilization for September 21, 2019 are GCCA co-founding NGOs Greenpeace International, 350.org, Avaaz and CAN International. Here, we can add that the money being funnelled into these NGOs is phenomenal. Consider 350.org (with assets of $11,249,637.00 in 2017) received funding from 197 foundations in 2017. These included US ClimateWorks, the European Climate Foundation (arm of ClimateWorks), and the Rockefeller Brothers Fund.

Others at the helm of youth engagement include WEF Global Shapers (World Economic Forum), The B Team (We Mean Business), World Resources Institute, and YouTube. [88] (Here it can be noted that Voice For the Planet is an WEF Global Shapers initiative managed by WWF. It is more than likely that very few, if any, youth that comprise the WEF Global Shapers actually comprehend that the Voice For The Planet campaign is in fact a campaign to advance the financialization of nature.)

 

Highlighted under “The Road to the Youth Climate Summit” section on the UN website is the May 29, 2019 meeting between UN Secretary-General António Guterres and Greta Thunberg at the R20 Austrian World Summit, which links to a photo of Guterres and Thunberg on the UN Instagram account. The message to the millennials following Thunberg is that Guterres is an ally, as is the UN. The behaviour change insights offices working with governments across the globe would refer to this media event as “nudging”.

 

The “Expected Outcomes Objective” of the working plan is to “respond to the unprecedented mobilization of young people worldwide who are demanding ambitious climate action in the lead-up to the Secretary General’s Climate Action Summit.” In other words, give the appearance of concessions and victories to the organized and orchestrated mobilizations, financed and organized by the very same powers who will thus respond with the so-desired market solutions that will further destroy the biosphere.

Highlights from the 2018 Global Climate Action Summit outcomes convey what “success” looks like in the face of a global relentless assault on our planet that sustains all life:

“Starbucks’ CEO Kevin Johnson announce that Starbucks commits to design, build and renovate — and, importantly, operate— 10,000 greener stores globally by 2025.”

 

[Source: 2018 Global Climate Action Summit Outcomes]

 

At the Global Climate Action Summit, more than 100 jurisdictions — including California, the world’s fifth largest economy — and over 70 big cities that are home to more than 425 million people, as well as a significant number of companies — including heavy industrial emitters and financial institutions — joined those who have explicitly pledged to reach carbon neutrality by mid-century.

 

[Source: 2018 Global Climate Action Summit Outcomes] [Here, it must again be stated that “carbon neutrality” has nothing to do with stopping emissions. Rather, the term allows for continued business as usual while simultaneously accelerating carbon markets/offsets.]

Under the “youth engagement and public mobilization” section titled “intergenerational dialogue”, it is odd to find the “youth leaders of climate action” defined as “now talismanic”. Definitions of talismanic. 1. adj possessing or believed to possess magic power especially protective power. Perhaps written in reference to Thunberg’s mother’s metaphor in her recently published book, that Greta can see CO2 with her naked eye. [Source]

The intergenerational dialogue continues to the strategy of providing youth leaders “a chance to ask bold and provocative questions of political leaders as well as propose concrete solutions in a UN setting will be an important statement that the voices of youth are being listened to, and more importantly are being responded to” with the expected outcome as follows: “Through partnerships with the private sector, philanthropic foundations, and/or celebrity influencers, XX people reached worldwide as a result of innovative public engagement campaigns.”

Other expected outcomes are the complete omission of militarism, restrictions on aviation, the elimination of industrial livestock production, and any policy whatsoever that could hinder economic growth of the industrial machine destroying the planet.

It is incredible, yet completely predictable, that to date, the Twitter account belonging to Miss Thunberg, with 5,102  “tweets” for action on climate (accessed September 7, 2019), has yet to create a single post highlighting the primary drivers of climate change: militarism, imperialism, colonialism and capitalism. It’s not as though Miss Thunberg does not understand what war is, as she has mentioned the word “war” at least twice in reference to solving climate change:

“How do you solve landing on the moon for the first time? How do you solve a war? I’m sure as soon as we recognise that we are in a climate emergency, we’ll find solutions.”— Greta Thunberg in UK Parliament

 

“We need to change the system, as if we were in crisis, as if there were a war going on.” [Source]

The omission of war is quite an interesting oversight considering Thunberg has been nominated for a Nobel Peace Prize. A Norwegian lawmaker who nominated Thunberg for the prize states that “climate threats are perhaps one of the most important contributions to war and conflict.” – yet no one in a position of power and influence states the opposite reality: war and conflict are one of the most important contributions to the climate threat.

Recently, there was one small exception. On June 26, 2019, Thunberg retweeted a post on militarism’s contribution to climate change. The following morning on June 27, 2019, at 7am, an article authored by Bill McKibben (referenced earlier in this act) on minimizing militarism’s impact, was published by The New York Review of Books.

Rather than a call for a global general strike that could “make the economy scream” in defiance of US militarism – the largest polluter in the world, a call for a global strike has been issued by Thunberg et al. for Friday, September 20, 2019 – which will launch the UN Climate Action Summit on September 23, 2019. An institution and summit that bows down to corporate power and Annex 1 NATO states. An institution that has been successfully captured by the WEF – the architects of the fourth industrial revolution.

“The UN Climate Action Summit team invites input and leadership from businesses in the planning of the event throughout the year, and is working with the UN Global Compact, the We Mean Business coalition, the International Chamber of Commerce and the World Economic Forum to coordinate these efforts.”

 

— Briefing on Private Sector Engagement in the UN Climate Action Summit, 2019 [Emphasis added]

 

“To strengthen and preserve this [Liberal World] order, however, will require a renewal of American leadership in the international system. The present world order has been forged by many hands and peoples, but the role of the United States in both shaping and defending it has been critical. American military power, the dynamism of the U.S. economy, and the great number of close alliances and friendships that the United States enjoys with other powers and peoples have provided the critical architecture in which this liberal world order has flourished. A weakening of America’s commitment or its capabilities, or both, would invariably lead to its collapse.”

 

— Strengthening the Liberal World Order, A World Economic Forum White Paper, April 25, 2016 [Emphasis added]

Emerging from Emergency – Harnessing the Momentum

“Citizen protests and legal actions against companies, governments and individuals will undoubtedly become an increasing leverage opportunity in support of this emergency approach and have already begun.”

 

— Club Of Rome “The Climate Emergency Plan”, launched with We Don’t Have Time and Global Utmaning, December, 2018

The July 4, 2019 high-level Roundtable “Emerging from Emergency – Urgency as a Catalyst for Action and Regeneration” again introduces as the original cast of the Manufacturing for Consent series:

“The Club of Rome will take part in the inaugural London Climate Action Week, which runs from 1st – 8th July. Co-President, Sandrine Dixson-Declève, will speak at a GLOBE international event (1st July) at the Houses of Parliament in Westminster, on the role of parliament in responding to the Climate Emergency. On Thursday 4th July, the Club of Rome will host a high-level Roundtable at Chatham House (“Emerging from Emergency“) on harnessing the momentum generated by the growing climate emergency narrative, to shift from mere declarations to action. The meeting will convene the various strands of the climate emergency and sustainability space – activists, problem-holders and solution providers – in order to co-design concrete solutions for genuine impact.  – invite only.” [Source]

 

Until recently, Sandrine Dixson was Chief Partnership Officer for UN Agency Sustainable Energy for All. Prior to this position, Dixson served as the Director of the Prince of Wales’s Corporate Leaders Group (CLG) (also referred to as EU Corporate Leaders Group on Climate Change). CLG, a co-founder of We Mean Business, is the same group of corporations that the climate umbrella group TckTckTck (now simply known as GCCA) had partnered with in its formation prior to COP15 – that threw the G77 states under the bus in Copenhagen, in servitude to their funders. Dixson’s bio is extensive as are her past and current advisory positions inclusive of United Nations Environment Programme (UNEP), and the US Agency for International Development (USAID). She is a member of The Guardian’s Sustainable Business Advisory Board; former vice chair of the European Biofuels Technology Platform, a former board member of We Mean Business and served on the Advisory Board of the Oil and Gas major African oil corporation Sasol. Dixson worked with Al Gore in 1992. In 2017 she served as moderator for Norwegian CCS policy at a seminar in the European Parliament. [Full bio]

July 10, 2019: The Under2 Coalition (The Climate Group): “Global ‘Climate Emergency’ declarations are soaring as governments work towards long-term carbon neutrality.” The Climate Group business campaigns “are brought to you as part of the We Mean Business coalition.”

“The challenge now is to shift from merely sounding the alarm to giving policy-makers and the business community the policy tools and levers of change which genuinely respond to the emergency.”

 

— City of London website

The “Emerging from Emergency” roundtable event was organized by The Club of Rome in partnership with EIT Climate-KIC, ETC/SystemIQ, We Mean Business and E3G.

“The challenge now is to shift from merely sounding the alarm to giving policy-makers and the business community the policy tools and levers of change which genuinely respond to the emergency. The other key intervenors for this session are: Nigel Topping (We Mean Business), Chad Frischman (Project Drawdown) and Cynthia Scharf (Carnegie Climate Governance Initiative).” [Source]

If only to demonstrate the degree of overlap, here it is of interest that the president and executive director of the Sunrise Movement is Michael Dorsey a full member of the Club of Rome. [ACT V]

+++

“And that’s the real question faction the white activists today. Can they tear down the institutions that have put us all in the trick bag we’ve been into for the last hundreds of years?”

 

— Black Power by Stokely Carmichael, 1966

As media hypes the global climate mobilizations in perfect synchronicity with a tsunami of “12 years until climate apocalypse” news articles saturating our collective psyches, global climate emergency declarations announced by states, and all levels of government, are indeed soaring. As this series has demonstrated, and as confirmed by the July 4, 2019, high-level roundtable (“Emerging from Emergency – Urgency as a Catalyst for Action and Regeneration”) this feat has been a high-level orchestrated endeavour. Indeed, the stakes could not be higher. Late-stage capitalism is faltering with economic growth in freefall. The climate mobilizations beget the declarations, beget the policy, beget the budgets, beget the finance.

The policy and legislation are instrumental to unlocking the public funds for so-called “climate infrastructure” projects (predominantly in the Global South). Infrastructure and technologies that will be paid by the citizenry, to be owned by the billionaires. We must never lose sight that the terrifying news regarding our rapidly deteriorating natural world is real, but the reason for the media saturation (spectacle) has nothing to do with protecting the natural world nor the climate – and everything to do with rebooting global economic growth and saving the capitalist system itself. Consider the Global Optimist meme shared by We Mean Business: “People are desperate for something to happen.” The message is this: No one can save you but us. Accept our solutions, or die. Another world is possible, but only if that world is designed by the ruling classes that maintain and expand current power structure. One could call this psychological manipulation, or hegemonic coercion.

This is the gentle transition into the new age of neo-feudalism. Social engineering and behavioural change campaigns have been employed to make hierarchical class invisible, in real time.

The environmental NGOs comprising the non-profit industrial complex exist as corporate front groups. They insulate, protect, and assist in the expansion of existing power structures that facilitate capitalism. NGOs cannot and will not stop climate change because this would be counterintuitive to why they were created. They are funded to the tune of trillions by foundations which, in many cases, assisted in their development and incubation, because they function precisely as they were designed to function.

The answers to the multiple ecological crises upon us, will not be found within the capitalist system that created them. Continuing down this path of denial is time wasted while the world burns.

“Capitalism is borne on manic wings. The economic elite move from corporate skyscrapers and high rise rooftops in order to travel by helicopter, where upon landing, they board private, luxury jets, then, whereupon landing again, they are transported by helicopter to corporate skyscrapers and high rise rooftops. Touching the earth is a fleeting experience. The ruling class have lost touch with ground level verities. In a classical sense, such displays of hubris were understood as the progenitor of madness. The gods first elevate those they drive mad.”

 

— Phil Rockstroh, Bodies on the Ground and the Rise and Rise of the Economic Elite, August 12, 2019

 

 

End Notes

[1] On May 30, 2007 it was announced that “HSBC has created a five-year, US$100 million partnership to respond to the urgent threat of climate change world-wide with the support of The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute (STRI) and WWF… HSBC’s US$100 million partnership – including the largest donations to each of these charities and the largest donation ever made by a British company.” [Source]

[2] “Christiana Figueres, Prof Tim Flannery, Nancy Fraser, KC Golden, Tom BK Goldtooth, Maggie Gyllenhaal, Dr John Hewson, John Holloway, Prof Lesley Hughes, Tomás Insua, Satvir Kaur, Barbara Kingsolver, Winona LaDuke, Jenni Laiti, Bruno Latour, Annie Leonard, Michael Mann, Gina McCarthy, Heather McGhee, Luca Mercalli, Moema Miranda, Jennifer Morgan, Tadzio Müller, Kumi Naidoo, Mohamed Nasheed, Carlo Petrini, Dr Anne Poelina, Mark Ruffalo, Peter Sarsgaard, Dr Vandana Shiva, Rebecca Solnit, Gus Speth, Prof Will Steffen, Tom Steyer, Chris Taylor, Terry Tempest-Williams, Aurélie Trouvé, Farhana Yamin, Lennox Yearwood are signatories to this article.” [Source]

[3] INTERNATIONAL PARTNERS

• Accountable Now
• Action for Sustainable Development (A4SD)
• ActionAid International
• Amnesty International
• Avaaz (GCCA co-founder)
• CAN International
• CARE International
• CIVICUS
• Christian Aid
• Demand Climate Justice
• Earth Day Network
• Earth Strike
• Extinction Rebellion
• Fridays for Future
• Friends of the Earth International
• Fund our Future
• Global Catholic Climate Movement
• Global Forest Coalition
• Global Greengrants Fund
• Global Justice Now
• Global Policy Forum
• GreenFaith
• Greenpeace International
• Health of Mother Earth Foundation (HOMEF)
• Indigenous Environment Network (IEN)
• International Student Environmental Coalition
• International Tibet Network
• International Trade Union Confederation (ITUC)
• Oil Change International
• Our Kids’ Climate
• Oxfam
• Pan African Climate Justice Alliance
• Parents for Future Global
• Patagonia
• Polar Bears International
• Slow Food
• War on Want
• Women’s March Global
• World Wide Fund for Nature International (WWF)
• Yes! 4 Humanity

 

The Manufacturing of Greta Thunberg – for Consent: They Mean Business [Volume II, Act IV]

September 17, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

We Mean Business

Above: On February 20, 2019, We Mean Business promoted the “It’s Going to Be Tremendous” podcast series via its Twitter account. The podcast series co-hosted by Christiana Figueres features interviews with We Mean Business CEO Nigel Topping, Greta Thunberg and Jane Goodall. Funding for Global Optimism is provided by We Mean Business.

The founding partners of We Mean Business are Business for Social Responsibility (BSR) (full membership and associate members list), CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) [1], and the World Business Council for Sustainable Development (WBCSD). Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution.

We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019]

Above: The We Mean Business co-founders

Nigel Topping is the CEO of the We Mean Business Coalition, a founding member of the We Mean Business board, as well as the former executive director of CDP (formerly Carbon Disclosure Project). CDP is “a global NGO which has brought together 655 of the world’s investors, representing assets under management of over $78 trillion, to engage with over 6000 of the largest public corporations on the business implications of climate change.” [Source] ClimateWorks [Act I] shares the physical address, inclusive of suite, of both the CDP (West, Americas) and the Climate Policy Initiative (CPI). [235 Montgomery Street, Suite 1300, San Francisco, CA 94104][CPI Website][CDP website]

Topping also serves on the boards of several institutions, including the Science-Based Targets Initiative, the Energy Transitions Commission, the Grantham Institute, the London Pension Funds Authority, and Daimler. [LinkedIn]

In order to support the implementation of its work, We Mean Business collaborates with a number of other organizations. The implementation partners of We Mean Business include the World Resources Institute, WWF, the Rocky Mountain Institute, the United Nations Global Compact, and C40 Cities [2] while network partners include the New Climate Economy, Mission 2020, E3G, the United Nations Environment Programme, and the World Bank. [Full list]

Sitting on the We Mean Business Board are Peter Bakker, WBCSD president; Helen Clarkson, CEO of The Climate Group; Aron Cramer, CEO of BSR; Steve Howard (co-chair), former chief sustainability officer for IKEA; Mindy Lubber, president of Ceres; Paul Simpson, CEO of CDP; Halla Tómasdóttir, CEO of The B Team; Nigel Topping, CEO of We Mean Business; Eliot Whittington, director of The Prince of Wales’s Corporate Leaders Group; and Celine Herweijer (co-chair), partner and global innovation and sustainability leader of PwC (PricewaterhouseCoopers).

The We Mean Business Compliance Committee consists of the aforementioned Steve Howard; Bruce Boyd, principal and senior managing director at Arabella Advisors; Elizabeth McKeon, head of strategy at IKEA Foundation; and Michael Northrop, sustainable development program director at Rockefeller Brothers Fund.

The We Mean Business Corporate Advisory Group includes representatives from UltraTech Cement, Mahindra, BT (British Telecom), Bank of America Merrill Lynch, Community Energy England, Unilever, Interface, CLP Group (China Light and Power Co), Iberdrola, IKEA, and Yes Bank. [Source]

The We Mean Business Coalition was launched in 2014 by Steve Howard who had previously set up The Climate Group in 2003.

Howard served as chief sustainability officer (CSO) at IKEA Group having served on IKEA’s Executive Group Management from 2011-2017. In addition to co-chairing We Mean Business, Howard sits on the board of SE4ALL (Sustainable Energy For All) and serves as co-chair of the World Economic Forum’s Global Future Council on Environmental and Natural Resource Security. [Further reading: Fit for whose purpose? Private funding and corporate influence in the United Nations, Sustainable Energy For All, pp. 86-96]

Above: Image from We Mean Business April 2019 edition newsletter

We Mean Business & Purpose Create the Climate Campaign Lab

 

 

 

New Power: “The ability to harness the connected crowd to get what you want”

 

— Jeremy Heimans, co-founder Purpose/Avaaz, B Team expert [Source]

The June 12, 2018 We Mean Business article “Profiles of Paris: Steve Howard on helping business be a force for good” shares the history of those who assisted in the formation of the We Mean Business coalition:

“Hannah and I reached out to others, to leaders at the Climate Group, Ceres, WBCSD, BSR, and CDP, CLG and the B Team. Some of us met at the fringes of Climate Week NYC and then in October 2013, this group of busy people travelled to a small hotel in Wassenaar in the Netherlands to spend a weekend planning something different…”

Howard outlines the assistance in forming We Mean Business provided by three main NGOs: World Resources Institute, Greenpeace, and WWF, as well as two pivotal institutions that assisted, ITUC and the UNFCCC.

“Dominic Waughray [bio] and the WEF team supported us (a lot) at Davos where we met again. (The WEF team through initiatives such as the Alliance of CEO Climate Leaders have been hugely effective in promoting business action on climate). We reached out to other business leaders, friends in Unilever, Marks and Spencer, DSM, Swiss Re and others. We talked through our plans with, Andrew Steer at WRI, Kumi Nadoo in Greenpeace, Sam Smith in WWF and Sharan Burrow from ITUC and Christiana Figueres in the UNFCCC. Sam had worked with the Climate seven group of NGOs and was generous with her advice on coalition building. We met as a group with the climate seven. We needed to make sure that if we had a super business coalition on climate change that it was genuinely credible with civil society leaders…”

Howard further discloses that the initial funding for We Mean Business came from IKEA, a founding partner in Macron’s Climate Finance Partnership:

“I spoke at length with Per Heggenes at IKEA Foundation and he could see we had a powerful idea. Per gave me a slot of the limited time at his next board meeting…A few minutes later the board agreed to 20 million Euros…When you have to move fast there is little or no time for mistakes. I asked people I really trusted if they would step up and amongst others Jim Walker bravely agreed to be seconded from the Climate Group as secretariat CEO, and Callum Grieve, who I had worked with on the launch of Climate Week NYC a few years before, stepped in on communications.”

Howard confirms the corporate uptake, not only for Climate Week NYC 2014, but for the People’s Climate March:

“We Mean Business launched at Climate Week NYC 2014. Together with the new IKEA Group CEO Peter Agnefjäll, we joined the Climate March, with other business leaders from Virgin, Unilever, NRG, Patagonia and many others. IKEA colleagues promoted the People’s Climate March on the IKEA home page in twenty countries. We had reached out to business contacts everywhere. Tim Cook from Apple joined us on the Climate Week stage to be interviewed by Christiana Figueres…”

Climate Week NYC 2019 sponsors and partners include, but are not limited to: Salesforce, McKinsey, Bank of America, Unilever, IKEA, ClimateWorks, Rockefeller Brothers Fund, Global Citizen (youth and climate activism partner), We Mean Business, and the UN Climate Action Summit. [3] [Source]

Here, Howard’s full disclosure on the relationship with Purpose – the for-profit public relations arm of Avaaz, specializing in behavioural change, “new power” and “ownerless movements” – is striking. Again, we see the theme of corporations and civil society uniting as one under the banner of climate:

“Alongside We Mean Business, Hannah and I had been working with the communications and campaign organisation Purpose to set up a climate campaign lab. We wanted bold breakthrough messages that people would mobilize behind. Purpose were looking at the creation or amplification of ownerless memes and 100% renewable really caught their attention. It got wider traction. And on the final run up to Paris “100% Renewable” got lifted even further and became the call to action for Greenpeace, Avaaz and others. Hundreds of businesses and civil society organisations with the same message so loud and clear you could not miss it.

Howard cites the corporations and monies involved at an early stage, as well as the assistance from Jim Walker, director of partnerships at Sustainable Energy for All. Walker is a co-founder of The Climate Group as well as the founding CEO of We Mean Business. He sits on the advisory board of Energy Unlocked (“Our 2016 EPIC project and platform was supported by ClimateWorks Foundation”), IronOak Energy and Green Collar Foods, and is the executive director of Thirst. In 2014, he established the Climate Mobilization Fund “to assist the IKEA Foundation and others in mobilizing business and civil society action on climate change”:

“At the beginning of 2015, Jim Walker moved to manage the coalition’s funding and Nigel Topping jumped from CDP into the CEO role for the secretariat… As I write this in March 2018, more than 700 companies, with a market capitalisation of over US$15.7 trillion have made more than 1,170 commitments…”

In addition, Walker serves as an advisor to the Purpose Climate Lab. [Source] [Source]

Prior to Paris, the IKEA Foundation doubled its annual funding for the We Mean Business initiative. A press release announcing IKEA’s additional gift of 1 billion EUR “to finance climate action” by 2020 was understood as a means to place “positive pressure” on governments:

“The June before Paris [2015] there was a climate finance meeting of negotiators in Bonn: negotiations were slow. After the decision on We Mean Business, the IKEA Foundation board had just decided to double its annual funding, with an extra 100 million Euros per year going to climate change by 2020. Alongside an IKEA group commitment to a further 600 million Euros into wind and solar energy we had a commitment of 1 billion Euros to finance climate action by 2020. Real, additional money. We announced the 1 billion Euros in Bonn. Yes, the press coverage was good, but we did it for the moment, to put positive pressure on governments.”

In the same way, Greta Thunberg and the climate strikes amplify the “positive pressure” strategy. That is the rationale behind the generous media exposure afforded to the strikes. Rather than the “solutions” appearing top down, they are perceived as being driven by society. Yet nothing could be further from the truth. Encouraging the citizenry to bask under the illusion that the ruling elite must answer to the populace, this quickly transforms into a heightened and euphoric feeling of new-found “people power” amongst the populace. It is in this defining moment that the “solutions” waiting in the wings, can finally emerge.

In the following paragraph, Howard is clear that the role of government to accommodate the “new climate economy” is to develop long-term, well-designed policy frameworks which corporations “can plan on and invest in”:

“We went to the Abu Dhabi Ascent: the pre-COP summit in January 2015. The dialogue between ministers and the private sector was a little limited. From memory, I think it was only Paul Polman (who was absolutely relentless on the run up to Paris) from Unilever and myself that spoke in plenary from the business community… For a business leader I made the rare interjection of saying, “you can regulate us, you can price carbon, you can tax us, but make it long, loud and legal.” We needed policy makers to understand, businesses do not like bureaucracy and red tape but they do like long-term well-designed policy frameworks that you can plan on and invest in…

 

By the time of Paris the coalition partners were in lock-step. Ed Cameron from BSR (with great support from the policy folk in CLG, CERES and other partners) was working as policy director for the coalition and had worked across the teams to craft a business brief with 8 common policy asks. Business leaders were supported and the forward-thinking business community had a common message for negotiators… Many, many, business leaders worked either on the stage or behind the scenes… “

Acknowledging that “clear solid funding is a massive enabler” of the We Mean Business coalition, Howard recognizes those most involved. In the second paragraph, Howard expresses his gratitude to those belonging to NGOs and institutions:

“My greatest thanks go to the leaders of the partners, to Mindy Lubber [Ceres], Peter Bakker [President and CEO of the World Business Council for Sustainable Development (WBCSD)], Aron Cramer [President and CEO of BSR], Paul Simpson [CEO, CDP], Raj Joshi [The B Team], Keith Tuffley [Managing Partner & CEO The B Team], Sandrine Dixson-Declève [former Director of the EU Corporate Leaders Group on Climate Change], Mark Kenber [CEO of The Climate Group] and Helen Clarkson [CEO of The Climate Group]. They took a risk. They took a more challenging path than going alone. Many others across the partners have played key roles, Leah Seligmann [The B Team] and Jean Oelwang [President and Trustee for Virgin Unite and Senior Partner at the B Team], Anne Kelly, Jill Duggan [Prince of Wales’s Corporate Leaders Group], Eliot Whittington [Prince of Wales’s UK Corporate Leaders Group], Damian Ryan, Lance Pierce [President of CDP North America] and Maria Mendiluce [WBCSD].

 

Others deserve our thanks for their partnership and encouragement, Andrew Steer at WRI, Kumi Naidoo, then at Greenpeace, Achim Steiner, Dominic Waughray and the WEF team, Sam Smith and colleagues in WWF, the wider climate seven, Sharan Burrow from ITUC for always building bridges and community and Christiana Figueres and the team at the UNFCCC for creating space.”

Inclusive of Dominic Waughray, who leads Global Public Goods (which “seeks to help shape the existing global governance architecture by adapting to today’s multipolar reality and working to encourage more private-sector capital, entrepreneurship and Fourth Industrial Revolution innovation into public-private cooperation”) all of the institutions recognized by Howard, have been disclosed in the Manufacturing for Consent series as the leading institutions behind the elite-sought fourth industrial revolution as a means to reboot the global economic system, coupled with the coming financialization of nature.

Above: We Mean Business, October 5, 2015, Twitter

 

We Mean Business Co-founder – The B Team

 

The B Team, co-founded by Richard Branson and Jochen Zeitz (former CEO of Puma SE), was formed and incubated by Branson’s Virgin Unite and partner organizations in 2013.

Major funders of The B Team include the Ford Foundation, Kering Group, Guilherme Leal, Strive Masiyiwa, Joann McPike, The Tiffany and Co. Foundation, The Rockefeller Foundation, Unilever and Virgin Unite.

Other major financial supporters at inception included billionaire Derek Handley (CEO of B Team upon launch) and One Young World co-founded by David Jones. Jones is the former CEO of Havas Media and co-creator of the 2009 TckTckTck campaign. Jones, “B Team expert”, is also the founder of You & Mr Jones, a holding company that is one-part venture capitalist, one-part consultancy and one-part agency. The consultancy arm is Blood “the world’s first brandtech™ group”. Jones is the author of Who Cares Wins and served on the Facebook Client Council. In 2019, You & Mr Jones purchased a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver’s biggest client is Unilever. [Source]

Above: TckTckTck Flickr: “The Press Conference of the ‘Beds are Burning’ Launch in Paris was well attended as Kofi Annan, David Jones, Mélanie Laurent, Manu Katché and many other supporters of the campaign made their appearance.”

The B Team Leaders are as follows:

Arianna Huffington: founder of The Huffington Post, founder and CEO of Thrive Global

Christiana Figueres: Convener of Mission 2020, vice chair of the Global Covenant of Mayors, Climate Leader for the World Bank, Distinguished Fellow of Conservation International, board member of Climate Works and the World Resources Institute, member of the Rockefeller Foundation Economic Council on Planetary Health

David Crane: investor and strategic advisor

Emmanuel Faber: chairman and chief executive officer of Danone

François-Henri Pinault: CEO and chairman of luxury brand Kering

Guilherme Leal: co-founder of Natura, serves on the boards of WWF Brazil and the United Nations Global Compact

Hamdi Ulukaya: founder, chairman and CEO of Chobani

Isabelle Kocher: CEO of ENGIE, the world’s largest independent power producer

Jochen Zeitz: co-founder and co-chair of The B Team, founder of the Zeitz Foundation, served 18 years as chairman and CEO of PUMA SE

Kathy Calvin: president and CEO of the United Nations Foundation, former president of the AOL Time Warner Foundation, previously served in senior positions at AOL, Hill and Knowlton, and U.S. News & World Report

Marc Benioff: chairman and co-CEO of Salesforce

Mary Robinson: president of the Mary Robinson Foundation – Climate Justice, former President of Ireland from 1990-1997, member of Richard Branson’s The Elders

Mats Granryd: director general of Global System for Mobile Communications (GSMA), commissioner on the World Business & Sustainable Development Commission

Mo Ibrahim: founder and chair of the MoIbrahim Foundation, founder of Mobile Systems International (MSI) and Celtel International, founding chairman of Satya Capital, (a private equity fund focused on Africa), chairman of TPG-Satya

Muhammad Yunus: chairman of Grameen Bank

Ngozi Okonjo-Iweala: chair of Gavi, The Vaccine Alliance, former Finance Minister of Nigeria and former managing director of the World Bank

Oliver Bäte: CEO of Allianz SE

Paul Polman: served in senior leadership roles at both Nestlé and Procter & Gamble prior to becoming CEO of Unilever (2009-2018), appointed to the U.N. Secretary General’s High-level Panel responsible for developing the Sustainable Development Goals (SDGs), founding member of the World Business & Sustainable Development Commission, U.N.-appointed SDG Advocate, leading member of Financing Capitalism for the Long-Term (FCLT), the Coalition for Inclusive Capitalism, the Global Commission on the Economy and Climate and the Food and Land Use Coalition (which he chairs), counsellor and chair of the Global Advisory Board of One Young World (co-founded by the aforementioned “B Team expert” David Jones), named an Honorary Knight Commander of the Order of the British Empire (KBE) for services to business in 2018, a non-executive director of Dow since 2010.

Ratan Tata: former chairman of Tata Sons, Tata has been conferred the honorary title of Chairman Emeritus of Tata Sons, Tata Industries, Tata Motors, Tata Steel and Tata Chemicals. During his tenure, the group’s revenues grew manifold, totalling over 100 billion USD in 2011-12. He serves on the board of directors at Alcoa as well as on the international advisory boards of Mitsubishi Corporation, JP Morgan Chase, Rolls-Royce, Temasek Holdings, and the Monetary Authority of Singapore.

Sharan Burrow: general secretary of the International Trade Union Confederation (ITUC), commissioner on the World Business & Sustainable Development Commission, Global Covenant of Mayors for Climate and Energy observer and advisor

Yolanda Kakabadse: president of WWF International from January 2010-December 2017

Zhang Yue: chairman and founder of Broad Air Conditioning

[B Team Leaders] [B Team Experts] [B Team Founder Circle and Programmatic Donors]

Above: On February 23, 2017, The B Team and Safaricom announced plans to create The B Team – Eastern Africa

The B Team experts roster is also extensive. It includes:

Alexander Grashow: a senior advisor and lead moderator for the Clinton Global Initiative

Heather Grady: senior fellow, Global Philanthropy for Rockefeller Philanthropy Advisors

Mindy S. Lubber: president and a founding board member of Ceres, coordinator of Ceres’ Business for Innovative Climate & Energy Policy (BICEP), founder of Green Century Capital Management

Jeremy Heimans: co-founder of Avaaz, co-founder and CEO of Purpose, “a home for building 21^st century movements and ventures that use the power of participation to change the world”, advisor to the Bill and Melinda Gates Foundation, the ACLU and Google, recipient of the Ford Foundation’s 75^th Anniversary Visionary Award, World Economic Forum Young Global Leader

Hunter Lovins: president of Natural Capitalism Solutions, author of The Way Out: Kickstarting Capitalism to Save Our Economic Ass – a sequel to the international best-seller Natural Capitalism

John Fullerton: founder and president of Capital Institute, active impact investor through his Level 3 Capital Advisors, former managing director of JPMorgan, a director of the New Economy Coalition, full member of the Club of Rome, creator of the “Future of Finance” blog at CapitalInstitute.org, which is syndicated with The Guardian, Huffington Post, CSRWire, and other media outlets

John Elkington: founding partner and executive chairman of Volans, a consultancy and think-tank driving market-based solutions to the future’s greatest challenges, signatory to the XR Business initiative, member of the WWF Council of Ambassadors, member of the Advisory Board of The Climate Group‘s Clean Revolution Campaign, serves on Newsweek’s Green Rankings Advisory Board, Kering’s Technical Advisory Board, and the advisory board of The Social Stock Exchange just launched by the UK Prime Minister. He is also identified as a member of the Guardian Sustainable Business advisory panel.

Above: The B Team website, July 17, 2017: “Earlier this year Virgin Unite shared the news that Christiana Figueres – former UN climate chief and convener of Mission 2020 – had joined Richard Branson and Jochen Zeitz (B Team co-founders) as one of the B Team’s newest global leaders.” [Source]

Above: The B Team website, January 30, 2019: Greta Thunberg, Climate Activist, Kringlaskolan Södertälje, Sweden, speaking at the Session “Preparing for Climate Disruption” at the Annual Meeting 2019 of the World Economic Forum in Davos, January 25, 2019. Congress Centre – Jakobshorn, Copyright by World Economic Forum / Mattias Nutt [The B Team: To B or Not To B in Davos]

Above: The B Team, March 27, 2019 newsletter: “On March 15, an estimated 1.6 million students in 120 countries participated in the Global Student Climate Strike, calling on leaders to act with the urgency the climate crisis needs. Inspired and humbled by their courage, our Leaders shared their support and thanked these students for reminding the world what its leaders are accountable for—their future.”

Above: The B Team Twitter account, March 15, 2019

Above: The “New Power” advocates: January 22, 2014, Kumi Naidoo, Twitter | From left: Richard Branson, Kumi Naidoo, Jeremy Heimans (Avaaz/Purpose)

Working as part of the Natural Capital Coalition, The B Team supported the development of “the first global, standard Natural Capital Protocol” in 2016. The protocol creates “a set of tools for corporations to “measure their impacts and dependencies on nature”. These tools will be used to support the global plan to monetise nature (a “new deal for nature”). Because “what you can’t value what you can’t measure”. The protocol was launched in 2016, following pilots by more than 40 corporations including luxury brand Kering (B Team major funder, Kering CEO a B Team expert) and Dow Chemical (Dow CEO a B Team “leader”).

Above: Natural Capital Protocol partners

Above: The Natural Capital Coalition

Above: Finance For One Planet, CoP Financial Institutions and Natural Capital, 2016 [Source]

The B Team continues to grow and expand its coalition of corporate executives. In 2018, Indra Nooyi, chairman and former CEO of PepsiCo, joined the coalition. More recently, The B Team welcomed Ajay Banga, president and CEO of MasterCard. Another B Team leader is Andrew Liveris, chairman and CEO of Dow Chemical Company. Liveris also serves as a member of The Nature Conservancy’s Latin America Conservation Council, and the Concordia Leadership Council. [Full bio].

 

Purpose

Purpose, which worked with We Mean Business to set up its climate campaign lab, creates cause-related campaigns for non-profits, foundations, and corporations. Purpose clients and partners include IKEA, Unilever, and the Ford and Rockefeller foundations, to name a few (see image below).

One may need reminding that Purpose “movements” are not decrying the more than 300 assassinations of Colombian leaders over the last two years [August 9, 2018, Source], a tragic number which is no doubt higher today. Rather, they are organizing Concordia Summits to facilitate an advancing privatization in Columbia (and the world at large) as they court right-wing politicians and oligarchs. This can best be described as “power in white face”.

If power dominated through hierarchy and coercion – the emergent “new power” model dominates with influence and persuasion. And while this has been achieved for some decades now by the NGOs comprising the non-profit industrial complex, a growing number of corporations, institutions and states, are now applying it to their business models. The main differences are that first, the organizers remain invisible, and second, the populace is manipulated into believing that they control said movements.

At the helm of this new model is Avaaz/Purpose co-founder Jeremy Heimans. Purpose, the PR firm (with many arms) specializes in movement building and behavioural change.

Heiman’s vision is to organize “people not as citizens but as consumers” so as to further empower corporations and brands that he refers to as “the angels”. Among the firm’s partners are some of the world’s most powerful corporations, foundations and institutions, including The Rockefeller Foundation, Ford Foundation, Unilever,  IKEA, General Electric, Starbucks, TED, Oxfam, SEIU, WHO, UNICEF, ACLU, British Telecom, the Concordia Summit and Nike. Collaborators include We Mean Business and The B Team which is registered to the address of Purpose New York.

Video. Jeremy Heimans & Timms: Kaepernick is New Power’s 6 Billion Dollar Man [Running time: 0:45s]:

With strong ties and loyalties to many elite institutions and oligarchs, such as Purpose partner the United Nations (where Heimans cut his teeth as in intern in 1999), the Omidyar Network, and Virgin’s Richard Branson (founder of The B Team, The Elders, Carbon War Room, etc.), Purpose now has a global presence with seven international offices operating in New York, San Francisco, London, New Delhi, Nairobi, Sao Paulo, and Sydney. This expansion is in line with new behavioural insight teams, which are steadily proliferating in government buildings across the globe.

[Further reading: Purpose Goes to Latin America, Part I, August 8, 2018]

+++

New Power

“Whoever mobilizes is going to win. And if you are understanding new power you can end up on top. Welcome to the new power world.”

The above quote is taken from the marketing video for the book titled New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You (released April 3, 2018). The book authored by Jeremy Heimans (Avaaz/Purpose) and Henry Timms (until recently, the CEO of 92nd Street Y, a 143-year-old institution located in New York City) follows their prior publications: New Power: How It’s Changing The 21st Century (2018) and Why You Need To Know and Understanding ‘New Power’ (Harvard Business Review, 2014).

Timms is the creator and co-founder of Giving Tuesday, “a classic new power movement”. [Source] Giving Tuesday is funded by such giants as the Bill & Melinda Gates Foundation and Facebook. In February 2019, it was announced that Timms would leave 92Y for the Lincoln Centre for Performing Arts where he now serves as president and CEO. Timms continues as co-chair of 92Y’s Belfer Center for Innovation and Social Impact and in guiding Giving Tuesday.

 

At the 2015 Concordia summit, Heimans and Timms co-moderated a panel. Their session, “Introducing: New Power in a Multi-stakeholder World,” featured an exciting line-up of speakers, each pioneering change in their respective industries in innovative ways.”

This year, on September 22-24, 2019, the Concordia Annual Summit is set to be “the largest and most inclusive nonpartisan forum” held alongside the United Nations General Assembly. [Source]

New Power has been named best book of 2018 by the Financial Times, Bloomberg, Fortune, Inc. and CNBC, and Heimans has advised institutions such as the Bill & Melinda Gates Foundation, Google and Unilever. A Harvard University grad and McKinsey & Co. alum, Heimans has addressed the World Economic Forum, the United Nations, TED, and the Aspen Institute. [Source]

On September 30, 2019, at this year’s World Leadership Forum dinner, the Foreign Policy Association will honor Heimans. Hosted by the Foreign Policy Association and coinciding with the United Nations General Assembly, the World Leadership Forum is one of the foremost public forums on global affairs. Individual admissions can be purchased for 1,000.00 USD. [Source]

[Further reading: Purpose Goes to Latin America, Part I]

“The future will be a battle over mobilization.”

 

— Jeremy Heimans and Henry Timms, New Power

Social Good

The creation of the Social Good Summit (launched in 2012) is attributed to Timms, in partnership with the United Nations Foundation, the Bill & Melinda Gates Foundation, Ericsson, the United Nations Development Programme, and Mashable.

Following the Social Good Summit came the launch of the SocialGood “community”. The founding partners of the SocialGood community include the Bill & Melinda Gates Foundation, the Case Foundation, Caterpillar, Cisco, Enactus, Mashable, the Rockefeller Foundation, the United Nations Development Programme, the United Nations Foundation, and 92Y. [Source]

This year’s speakers at the Social Good summit include Greta Thunberg, Christiana Figueres, founding partner of Global Optimism and former executive secretary of the UN Climate Convention, [ACT II], and Kumi Naidoo, secretary general of Amnesty International, former president/CEO of both Greenpeace and TckTckTck. Also featured is Achim Steiner, administrator of the United Nations Development Programme. Steiner is a former advisory board member of TEEB – now the Natural Capital Coalition (the financialization of nature under the guise/branding of a “New Deal for Nature”).

Video: Towards a Global Green New Deal, UN Environment, December 28, 2009 [Running time: 6:20]:

The video above features Achim Steiner promoting the Green New Deal in 2009. Back then, it was promoted as a solution to save the economy; now, it is promoted as a solution to save the climate. In both instances, its sole purpose has been to inject growth into a global economic system on the verge of collapse. The main difference today is that the Green New Deal encompasses the assigning of monetary value to nature. This will transform the global financial system itself, bringing into existence a new financial accounting system which has taken well over a decade to refine. The Green New Deal is essentially a Trojan horse for the ultimate corporate coup of the commons.

“Can investment in green industry technologies and nature-based assets help lift the world out of recession? UNEP and its UN partners are confident it can. According to Achim Steiner, the Executive Director of UNEP its already happening. He says getting out of the recession will be a boost to building a new green economy. Environmentally-focused investment represents an historic opportunity for 21st century prosperity and job generation.”

 

— Towards a Global Green New Deal, UN Environment, December 28, 2009

 

“This is probably the most difficult task we have ever given ourselves, which is to intentionally transform the economic development model, for the first time in human history.”

 

— Christiana Figueres, UNFCC Executive Secretary, February 3, 2015 Press Conference, Brussels [Source]

The strategy to exploit the ecological crisis, in order to save economic growth, is not new. After an initial and fairly short-lived backlash against the “green economy” (growth under the guise of green, UN Conference on Sustainable Development, Rio, 2012), the power elite regrouped. By 2014, Avaaz/Purpose founder Jeremy Heimans would disclose the strategy to “kill green” in order to save it. The green economy was repackaged as the “new economy”.

“Chakrabarti had an unexpected disclosure. “The interesting thing about the Green New Deal,” he said, “is it wasn’t originally a climate thing at all.” Ricketts greeted this startling notion with an attentive poker face. “Do you guys think of it as a climate thing?” Chakrabarti continued. “Because we really think of it as a how-do-you-change-the-entire-economy thing.”

 

— AOC’s Chief of Change -Saikat Chakrabarti isn’t just running her office. He’s guiding a movement, Washington Post, July 10, 2019

The Climate Group

Leading up to the September 2019 media sensation in conjunction with the United Nations Climate Action Summit, the Concordia Summit, and the global climate strikes is Climate Week NYC. This annual event is a project of The Climate Group, co-founder of We Mean Business.

The Rockefeller Brothers Fund also acts as an incubator for in-house projects which later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, from financial institutions such as Goldman Sachs, to media institutions such as Bloomberg to IT conglomerates such as Hewlett Packard. [4]

The Climate Group functions as the secretariat for the Under2 Coalition, an alliance of state and regional governments. As of 2017, the Under2 Coalition brings together over 220 governments from 43 countries, representing 1.3 billion people and 43% of the global economy. The Climate Group’s initiatives “RE100“, “EP100” and “EV100” are run as part of the We Mean Business coalition.

Climate Week NYC was founded in 2009 as a partnership between The Climate Group, the United Nations, TckTckTck, the UN Foundation, the City of New York, the Government of Denmark, and the Carbon Disclosure Project (CDP).

Climate Week NYC 2019, taking place September 23-29, is the biggest Climate Week event in the world. This year, there is a predominant focus on youth with Global Citizen as a key partner. Partners of Global Citizen include Citi, P&G, Coca-Cola Africa, Microsoft, Forbes, Havas, and Johnson & Johnson. [Global Citizen Partners]

Above: July 18, 2019: “Climate Week NYC 2019 is partnering with international advocacy organization Global Citizen for its Youth and Climate Activism Program. The program will reflect the global leadership of young people and its influence on climate action and align with the Youth and Public Mobilization theme of the United Nations Secretary-General’s Climate Action Summit.” [Source] Global Citizen partners include P&G, National Geographic and Radical Media.

“Today’s youth are leading the charge on protecting both people and planet from catastrophic climate change, and through our partnership with Climate Week NYC, we are excited to equip them with the tools and resources to effect more change through the Youth and Climate Activism Program. 2020 will be a pivotal year to catalyze efforts…”

 

— Michael Sheldrick, Vice President of Global Policy and Government Affairs at Global Citizen

 

“The Youth and Climate Activism Program will bring together a number of events specifically focused on engaging and working with young people seeking to engage in climate action and will be the lead focus for Climate Week NYC 2019.”

 

— Helen Clarkson, CEO of The Climate Group

 

“Young leaders are stepping up across the world, calling on everyone to join them on their mission to create a cleaner and healthier planet for future generations. As business leaders, NGOs, and government officials, we must work together and use our influence to step up and help catalyze impactful change.”

 

— Suzanne DiBianca, Chief Impact Officer and EVP of Corporate Relations at Salesforce

Video. Global Citizen Festival 2019, NYC’s Central Park, September 28, 2019 [Running time: 0:30s]:

“Join Queen + Adam Lambert, Pharrell Williams, Alicia Keys, OneRepublic, H.E.R., and Carole King in NYC’s Central Park … Download the Global Citizen app today to start taking action and earn your free tickets.”

Above: The Climate Group welcomes Greta Thunberg – its most successful social experiment to date, Twitter

Above: Teen Vogue climate strike special issue, September 16, 2019

The sober images of Thunberg, as depicted and shared by the Climate Group, and the media at large, are very much intentional as outlined in the orginal document “Leading the Public into Emergency Mode: A New Strategy for the Climate Movement” published by The Climate Mobilization:

“The way we respond to threats — by entering emergency mode or by remaining in normal mode — is highly contagious. Imagine the fire alarm goes off in an office building. How seriously should you take it? How do you know if it is a drill or a real fire? Those questions will be predominantly answered by the actions and communications of the people around you, particularly people designated as leaders. If they are chatting and taking their time exiting the building, you will assume that this is a drill. If people are moving with haste, faces stern and focused, communicating with urgency and gravity, you will assume there is real danger and exit as quickly as possible.” [Section: Both Emergency Mode and Normal Mode Are Contagious] [Emphasis in original]

The American exceptionalism ideology espoused by the Climate Mobilization is shared by many inclusive of the World Business Academy:

“And if you really want to know how much money a green environment is going to create, I would urge you to look at the economy the United States of America in 1939 in compared to the economy of the United States of America in 1947… it turns out we got really rich by doing the right thing. We mobilized. We saved democracy for the free world and in the process we built the Western democracy that’s been running the world for them ever since. The same or better awaits us if Margaret Klein Solomon is successful and I believe she will be with her efforts at Climate mobilization.”

 

— Rinaldo Brutoco, World Business Academy, introduction for The Climate Mobilization founder, Margaret Klein Salamon, Event: “2019: The Year of Climate Mobilization”, February 2019, [Source]

 

Climate Week 2017 Sponsors

Business For Nature

“…our natural world provides environmental services to our economy worth over $125 trillion annually.”

 

— Business For Nature website

 

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020.”

 

“How can business deliver for Nature?… promoting policy changes to governments to establish the policy frameworks needed to drive economic changes at scale.”

 

“THE OCEAN ECONOMY ESTIMATED TO BE WORTH $2.5 TRILLION PER ANNUM”

New coalitions are forming to assist in the implementation of the financialization of nature. That is, the privatization of nature, global in scale, ushered in under the guise of protecting biodiversity. WWF leads the public charge with the “New Deal For Nature” and “Voice for the Planet” campaigns, while the Natural Capital Coalition, with institutions and NGOs such as the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES – a Natural Capital Coalition partner), the Convention on Biological Diversity (CBD), The Nature Conservancy and Conservation International work in united servitude to corporate power to advance the total capture of nature’s “services”.

One recently formed coalition is Business For Nature. Launched on July 2, 2019, the coalition founders are We Mean Business, the World Economic Forum, The Nature Conservancy, WWF, the Natural Capital Coalition, the World Resources Institute, the IUCN, The Food and Land Use Coalition, Confederation of Indian Industry, Entreprises pour l’Environnement (EpE), Tropical Forest Alliance, and the International Chamber of Commerce.

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

 

— Business For Nature website

The financialization of nature is coming. And while the media and NGOs work overtime to ensure that the citizenry remains focused on Extinction Rebellion antics, the global climate strikes, and the spectacle at large, the “New Deal for Nature” continues to accelerate forward with zero dissent. There is not a single word of opposition, or even reference to its existence from climate “movements” such as Extinction Rebellion or 350.org. Nor is there a single word of dissent from young Thunberg, who is enclosed by those working toward the “New Deal For Nature” campaign that holistically masks the full commodification of the planet’s “ecosystem services” at scale (i.e. new markets).

Above: John Elkington, founder of Volans, B Team “expert”, and Extinction Rebellion Business signatory

Momentum is needed. Get your marching boots on. Demand your politicians and governments align with the Paris Agreement – a politically correct suicide pact.

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020 and to adopt policies to change the rules of the economic game to ensure a future in which people and nature thrive together.”

 

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

 

“The risks create ‘significant opportunities’ … $22.6 trillion opportunity for water infrastructure by 2050″

The Business for Nature website features the WWF video presentation “Sustainability: The Only Business Plan For Our Planet” (published on May 16, 2019). This video is the condensed version for the longer WWF video presentation “Our Planet: Our Business” (published on June 27, 2019).

WWF – “Our Planet: Our Business”

“The global business community can be a powerful force to drive action for nature – find out why we are confident that change is possible. Our Planet: Our Business, a new film for business inspired by the Netflix series Our Planet, is available to watch now.” [Source]

The Our Planet series launched on Netflix in April 2019. The series – a collaboration between WWF, Netflix and Silverback Films – it  showcases the world’s “rich natural wonders, iconic species and wildlife spectacles that still remain”. Within the first month of its release, the film was watched in over 25 million homes around the world, making it the most successful documentary series ever produced by Netflix. “It was the first series of its kind to carry an important conservation message at its heart.” [Source: WWF].

But this is not the whole truth.

A partial truth is disclosed in the April 5, 2019 article “Landmark documentary series Our Planet highlights need for global action to protect nature, says WWF”:

“WWF is calling on the public to stand up for the planet and is asking global leaders to address our nature emergency by working together to develop a global plan of action, a New Deal for Nature and People… In 2020 we have the chance to put the world on the path to a better future, due to a historic coming together of key international decisions on environment, climate and sustainable development that have the potential to put our planet at the heart of our economic, political and financial systems.”

The purpose of the series was to carry an important conservation message – with behavioural economics at its heart. That is, to slowly build acquiescence for, and acceptance of, the coming financialization of nature. That is, the grotesque commodification of nature, shrouded behind stunningly beautiful and heart-wrenching emotive images which provoke angst, empathy and urgency while the new financial instruments which will assign monetary value to nature are never spoken of. Senior influencer “Sir” David Attenborough plays a pivotal role for the coming “New Deal For Nature” in servitude to the ruling classes.

Above: David Phillips, We Don’t Have Time Board of Advisors

Featured in the WWF promotional video, “Our Planet: Our Business” include Christiana Figueres, Attenborough (face for the New Deal For Nature) and “crude capitalist” Anand Mahindra:

“My main task as a crude capitalist is to dismiss two myths. The first myth is that there is a trade-off between choosing to do something to improve the climate.”

 

— Anand Mahindra, Chairman, Mahindra Group speaking to Al Gore & company, We Mean Business, January 25, 2018

In the WWF “new film for business”, we have the long-awaited for introduction of monetizing the natural world, cautiously being introduced to the public:

“It’s only as we have started to lose things that we have begun to realise the true value of nature. As Earth’s biodiversity drops, things we have taken for granted start to disappear. Clean air and water, the food we eat, the soil it grows in. A benign climate, productive seas. A healthy world provides us and our businesses with all of these for free. But if we were to place a value on them? The services that biodiversity provides for us are estimated to be worth twice as much as the entire globe’s GDP.”

 

This is not about saving our planet, this is about saving ourselves. We are the chief beneficiaries of our biodiverse, stable home. Our civilisation won’t work without it. To change this situation will require action on an industrial scale, and at an unparalleled speed. We have just ten years to drastically alter our path.”

To sell the 21^st century fairytale that capitalism will be magically reinvented, transformed to be both ethical and sustainable, the hegemonic forces at the helm of the current global economy will require two things: first, segments of the population that have been thoroughly conditioned to swallow assurances defying all logic and physical realities, and second, “narrative[s] around how your products are sustainable and healthy”, with impact stories as well:

“If you ask any other generation, “What is the purpose of business?” they will say, “What colour is the sky? The purpose of business is to make money.” If you ask millennials that question, forty-seven percent said some version of the purpose of business is to improve society and protect the environment. This is a fundamental sea-change in the way an entire generation thinks about business. It’s going to mean that if you want to attract the top talent and retain them, if you want to win over millennial customers and attract the thirty trillion dollars of capital that’s currently being given to millennials by the baby boomer generation, you’re going to have to have a narrative around how your products are sustainable and healthy. You’re going to have to have an impact story as well.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

Bannon (quoted above), the WWF chosen conduit to the millennial demographic so desired by the corporate ruling class, explains how capitalism and greed can co-exist to create a better world. There is no need for sacrifice:

“We’re actually trying to prove that you don’t have to concede on anything. We want to convince the purely greedy capitalists that if all they want to do is make more money, they should still invest in these companies that are solving these big problems.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

And what is this concession-free solution that will alter the global capitalist economic system – in which violence and exploitation prove necessary in order for the system to maintain and extend its hegemony– to a magically transformed ethical, gentler capitalism? Bannon describes the transformation as a “new conception”:

“We believe that business as usual, this business that’s meant about purely chasing profits, is on the way out. And there’s a new conception of business that’s going to take its place. That’s about not only generating profit, but actually solving social or environmental issues.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

In this “new conception of business”, there are no limitations placed upon the industrial economic system:

“The broad strategy for this new business as usual is clear. We just have to make sure that everything we do, we can do forever.”

Here, WWF acknowledged the growth imperative within the capitalist economic system – without mentioning the actual capitalist economic system itself. How will the growth issue be resolved while maintaining the very economic system that is absolutely dependent upon it? The answer is revealed in WWF’s point 5 – “reimagine success”:

“The most damaging element of today’s society is its quest for perpetual growth. ‘We’ve got an economic system that depends upon growing forever. How does that reconcile itself with a thriving planet?’ Growth for growth’s sake will have to lose its attraction. ‘We cannot think of economic success if we’re deteriorating the environment, and I think that has to be in the essence of each person that wants to lead a country, to lead a company.’ The new sustainable economy will readdress this. ‘We need to create economies that allow us to thrive, whether or not they grow. But something can thrive without getting bigger. It’s just thrumming, alive, creating, regenerating, doing well, and it looks great to us and we feel the energy in that.’ Our reinvented model for Business As Usual will ultimately begin to mimic nature. Adapting to thrive within the finite world about it. Indeed, there is no alternative.”

This poor explanation resembling a new age mantra, is worse than wrong – it is nonsense. Reimagining success will not stop the growth imperative inherently built into the capitalist economic system. There will be no “reinvented model for business as usual” within the capitalist economic system that does not collapse without growth. “The new sustainable economy will readdress this” means, in real terms, “we really have no fucking clue”.

The last sentence “[i]ndeed, there is no alternative”, as highlighted above, is the lie they want you to believe. Consider that collectively, the populace appears to believe that not only is it possible to colonize another planet, but that we will do so in the not-so-distant future. This is incredible considering the massive odds of and colossal barriers to such an endeavour succeeding. Thus, it is alarming, that this same populace appears not to believe it is not possible to create new societies where necessity is detached from want (superfluous consumer goods). This begs the question – have we been fully conditioned to believe only those that represent hegemonic interests? It is a sound question considering the billionaires of the world are currently petrified of the capitalist system collapsing – while those oppressed by the capitalist system believe it cannot be dismantled. Yet we can dismantle institutions. We can dismantle the capitalist economic system devouring what remains of the natural world – but not if we identify with our oppressors and the very system that enslaves us. It is our natural world and her living natural communities that sustain us. Not industrial civilization – not technology.

The following film segment leads to an introduction to Greta Thunberg:

“We have come here to let you know that change is coming, whether you like it or not.”

Thunberg’s pivotal role in the global campaign to save global growth is found within this dialogue: “So the vital thing the business community needs to do is come together to encourage politicians to set the global frameworks that will accelerate progress to a sustainable world.”

Featured in the film is Ellen MacArthur. MacArthur is assisting in the building of momentum toward a said “circular economy” having founded the New Plastics Economy initiative unveiled in January 2019 at Davos. The Coca-Cola Company, Danone, MARS, Novamont, L’Oréal, PepsiCo, Unilever, Amcor, and Veolia are the initiative’s Core Partners. Other partners include Evian, Google, H&M, Intesa Sanpaolo, and Nike. New Plastics Economy “Knowledge Partners” include Arup, IDEO, McKinsey, and SYSTEMIQ.

Above: Sarkozy awards Ellen MacArthur the Légion d’Honneur, 2008 [Yachting World]

Above from left: Ellen MacArthur, Evian’s global brand director, Patricia Oliva, Christiana Figueres, and Stella McCartney, WEF Arctic Basecamp, Davos, 2019 – Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in a partnership with Kering. A 2017 report found that “the equivalent of one dustbin truck-worth of textiles is landfilled every second.”

In the WWF feature, MacArthur assures the viewer there is no such thing as waste: “Waste is just a resource in the wrong place.” Consider this phrase the new mantra for the world’s most powerful yet reformed capitalists intent on business-as-usual rebranded under the guise of sustainability saviours. Here’s hoping we can store all the world’s nuclear waste (i.e. resource in the wrong place) in the front yard of one of MacArthur’s residences.

While Mahindra of the Mahindra Group highlights his commitment (on behalf of his two hundred and twenty-five thousand colleagues) that “by the year 2040, the entire Mahindra Group of companies would be carbon neutral” (think offsets), Dave Lewis, CEO of Tesco explains the corporation’s commitment to recyclable plastics:

“WWF narrator: “Even the most complex, global business communities will work to eliminate waste.”

 

Lewis: “We asked all of our suppliers to tell us exactly which material was in their packaging. And we said, By the end of 2019, we want to take no material into our business that’s not recyclable. Can you manage that? If we do set a standard, most of our suppliers will want to come with us. We can do that. As a responsible business, why wouldn’t we?” (dramatic theme music plays in background)

There is no plan to largely eliminate plastics.

Lewis further assures us:

“For both palm oil and soy, we have sustainable sources for one hundred percent of what we sell within the UK and in Central Europe, and about forty percent in our Asia business. So we have a commitment to get to one hundred percent in total.”

As discussed within this series, there is no such thing as sustainable palm or soy, produced at industrial scale. There are only billion dollar certification schemes conceptualized by WWF et al. which excel in the art of greenwashing in order to protect and maintain guilt-free consumption in the Global North. Displacement, landgrabbing, and bulldozing biodiversity/death of sentient life are the price those in the Global South must pay for those in the Global North to spread Nutella on their morning toast and other irrelevant things we consume in exchange of our natural world. In the face of a climate emergency with twelve said years to stave off collapse, one cannot be expected to give up Nutella*, Unilever Dove “beauty bars”, and other “essentials” the Global North cannot be expected to go without. [*Ferrero who manufactures Nutella, purchased Nestlé’s U.S. confectionary business in 2018. Halloween in the Global North is a palm oil bloodbath that literally continues unabated.]

In regard to the decimation of the Earth’s remaining forests (many lost to palm and soy monoculture), the President of Costa Rica, Carlos Alvadaro assures us:

“Now we have shown that it’s possible to reverse deforestation. We’ve done that in the last decades. We reached twenty percent of our coverage with forests, and we managed to increase that to fifty percent, currently.”

Yet, the September 26, 2018 scientific paper The ephemerality of secondary forests in southern Costa Rica demonstrates that half of Costa Rica’s regrown forests are gone within two decades: “Secondary forests are vital parts of the ecosystem, but in Costa Rica many of them are re-cleared before achieving old-growth levels of biodiversity.” [Source] What is equally grotesque is the fact that no one questions what has happened to the living sentient animals that must have existed in these cleared swathes of forests. In the spectacle, stunning animals and wildlife who many humans empathize with are exploited via (stunning) visuals as a means to create acquiescence and even desire for a global “New Deal For Nature”.

In real life, utilizing language and framing – the single reference of “biodiversity” creates a collective acceptance of “afforestation”, land acquisitions and theft via “conservation”, and carbon markets (inclusive of REDD+). With the application of a single word, coupled with a false market solution, all conjured images of sentient animals facing ominous peril are instantly saved then filed away. Out of sight, out of mind, out of existence. As Western societies become more and more disconnected from the natural world, it becomes much easier to sell “solutions” that accept the death and subsequent loss of diverse tree communities, insects, amphibians, flora and fauna. This can be witnessed today for climate mobilizations that first and foremost demand “green” energy technologies, technologies which promise the further annihilation of life in the natural world.

There is certainly more to be deconstructed in the WWF business feature film, but let us digress. One only has to follow the work of Stephen Corry to observe the torture, rape, murder and displacement of Tribal Peoples carried out under the WWF banner of “conservation”. It is well documented and horrific. However, having conditioned society to no longer read beyond 140 characters or so, it is an easy feat to sell the “New Deal For Nature” when your advertising content contains the most beautiful images found in our human existence – the physical planet and all of her life forms.

Climate change is a direct product of capitalism and will not be mitigated by more capitalism. Ecological devastation, resource depletion, and collapsing ecosystems are all a direct result of capitalism. This destruction of our natural world will not and cannot be halted by more capitalism – regardless of what colour or adjective is placed in front of it.

 

 

End Notes

[1] The Corporate Leaders Group on Climate Change (CLG), a group hosted by the University of Cambridge’s Programme for Industry, describes itself as comprising “business leaders from major UK, EU and international companies who believe that there is an urgent need to develop new and longer-term policies for tackling climate change.” In September 2008 18 corporate executives signed a letter from the UK CLG to the leaders of the three largest UK political parties — supporting the UK Climate Bill before the parliament and support for the European Union adopting a target of a 30% cut in greenhouse gas emissions by 2020. In the letter, the UK CLG stated that, in the context of the European Union Emissions Trading Scheme, it supported including unspecified “existing technologies must be deployed rapidly and a range of new technologies must be brought to market” (E.ON, one of the signatories to the letter, was touting a raft of new power stations it was proposing across Europe as being “CCS-ready”).

The inclusion of the CEOs of E.ON UK and BAA as signatories to the letter drew a scathing response from Ben Stewart, the Greenpeace communications director. “This is hypocrisy of the purest strain. It’s astounding that E.ON would call for action on climate change when they’re agitating to build Britain’s first coal-fired power stations in decades. It makes an environmentalist’s jaw drop to see the BAA logo on this letter when they’re trying to expand airports across the nation,” he told the Guardian. “This is like Howard Marks [a convicted drug smuggler] calling for a crackdown on pot. If the executives of these companies want action on climate change they should immediately lock themselves in their boardrooms and not come out until Kingsnorth and Heathrow expansion have been dropped.” [Source: Sourcewatch]

In 2010, The Corporate Leaders Group on Climate Change was identified as a partner in the TckTckTck campaign, co-founded by Greenpeace. [Source]

[2] “C40 Cities connects 96 of the world’s greatest cities to take bold climate action, leading the way towards a healthier and more sustainable future. Representing 700+ million citizens and one quarter of the global economy, mayors of the C40 cities are committed to delivering on the most ambitious goals of the Paris Agreement at the local level, as well as to cleaning the air we breathe. The current chair of C40 is Mayor of Paris Anne Hidalgo; and three-term Mayor of New York City Michael R. Bloomberg serves as President of the Board. C40’s work is made possible by our three strategic funders: Bloomberg Philanthropies, Children’s Investment Fund Foundation (CIFF), and Realdania.” [Source] In 2011 a formal merger transpired between C40 and CCI’s Cities Program, forged by President Clinton and then Mayor of New York City and C40 Chair, Michael R. Bloomberg. [Source]

[3] Full list: Climate Week NYC 2019 sponsors and partners include Salesforce, McKinsey, Bank of America, Engie Impact, Unilever, AT & T, Estee Lauder, International Copper Association, Orsted, Exelon, PWC, IKEA, BT, National Grid, TCI Co., ABInBev, Trane, Morrison Foerster, Natixis, ClimateWorks, Rockefeller Brothers Fund, NYC Official Guide, Global Citizen (youth and climate activism partner), We Mean Business, Kigali, Raw, Alchemy Mill, 3Degrees, The New Republic, Nationale Postcode Loteri, UN Climate Action Summit.  [Source]

[4] The Climate Group: The Rockefeller Brothers Fund also acts as an incubator for in-house projects that later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, including big polluters such as energy giants BP and Duke Energy, as well as several partner organizations, one being that of the big NGO Avaaz. The Climate Group are advocates of unproven carbon capture and storage technology (CCS), nuclear power and biomass as crucial technologies for a low-carbon economy. The Climate Group works closely with other business lobby groups, including the International Emissions Trading Association (IETA). The IETA has worked consistently to sabotage climate action. The Climate Group also works on other initiatives, one being that of the ‘Voluntary Carbon Standard’, a global standard for voluntary offset projects. One marketing strategist company labeled the Climate Group’s campaign ‘Together’ as “the best inoculation against greenwash”. The Climate Group has operations in Australia, China, Europe, India, and North America. It was a partner to the ‘Copenhagen Climate Council’.

 

 

 

 

The Manufacturing of Greta Thunberg – for Consent: Controlling the Narrative [Volume II, Act II]

September 14, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

ClimateWorks, European Climate Foundation, the Global Strategic Communications Council & the Global Call for Climate Action

 

 

“On March 15, there was a global protest under “Fridays For Future” which saw demonstrations in Indian cities like Delhi, Mumbai, Bengaluru and Guwahati. Students from over 1,300 towns and cities went on planned strikes across the world on Friday, according to a statement from the Global Strategic Communications Council (GSCC).”

 

— March 16, 2019, The Asian Age, City Youth Protest Climate Change

 

“I can’t breathe. Should I stop going to school?” “Kids need clean air”. “No more excuses”. These were some of the phrases on placards Delhi-NCR students carried as they joined the global “Fridays for Future” protest against climate change, urging governments and authorities to tackle the problem. The protests were started by Swedish teenager Greta Thunberg in August 2018, becoming a regular event on the 15th of every month. Students from over 1,300 towns and cities went on planned strikes across the world Friday, a statement from the Global Strategic Communications Council (GSCC) said.”

 

— March 17, 2019, Over 500 Delhi-NCR Students Join ‘Fridays For Future’ Climate Change Protest

Above: The European Climate Foundation Funders [Source]

In Volume II, ACT I, we explored the origins of US ClimateWorks and its core system in Europe, the European Climate Foundation (ECF).

As “the core of the ClimateWorks system in Europe“, the ECF constitutes an integral part of the regional global network created by the San Francisco-based ClimateWorks. ClimateWorks works to oversee and shape climate-related policy work worldwide. Launched in 2008 – the same year as ClimateWorks) – the ECF is a regranting foundation like its US counterpart.

Hewlett Foundation President Larry Kramer explains: “And here, too, the solution was ingenious. To begin, they proposed to create a central hub—the ClimateWorks Foundation—which would serve as grantor of funds to a coordinated global network… To work on transportation in Europe, then, ClimateWorks would simply channel money to ECF and ICCT [International Council on Clean Transportation] to work together on the problem.”

As discussed in Volume II, Act I, ClimateWorks is the largest recipient of climate philanthropy in the world having received over 1.3 billion USD since its inception. [March 1, 2018, Source]

“In September 2018, in the largest-ever philanthropic investment focused on climate change mitigation, 29 philanthropists pledged USD 4 billion over five years to combat climate change.” [Source]

[Further reading on ClimateWorks and the ECF: The Manufacturing of Greta Thunberg For Consent – A Design To Win: A Multi-Billion Dollar Investment, Volume II, ACT I]

Serving as media director for both the European Climate Foundation (ECF) and the Global Strategic Communications Council (GSCC) is Daniel Donner.

Donner also presides over media relations and events for Greta Thunberg and family. [Source] [Source]

“Based in Brussels, Daniel works with media strategy and outreach as part of the ECF’s Strategic Communications team, focusing on both news media and digital platforms. He maintains relationships with key media correspondents and keeps them informed about international stories on energy and climate change, with the aim to raise the media narrative of EU climate ambition.” [Source]

As an example of Donner’s experience in climate change policy, in relation to governments and municipalities, one can read his July 5, 2017 C40 cities press release for the C40 Cities and Climate Action Network:

“Hundreds of cities, states and regions, businesses, investors, and civil society are moving to implement the Paris Agreement ahead of G20 meeting in Hamburg.”

Funders of the ECF include ClimateWorks (created by the Hewlett, Packard and McKnight foundations), the William and Flora Hewlett Foundation, the KR Foundation, the John D. and Catherine T. MacArthur Foundation, the Oak Foundation, the David and Lucile Packard Foundation, the Rockefeller Brothers Fund, the Ikea Foundation, along with many more identified in the Climate Finance Partnership and Blended Finance Taskforce such as the Government of France, the Government of Germany, BlackRock and Grantham. The Climate Finance Partnership was established by French President Emmanuel Macron at the September 2018 One Planet Summit as a vehicle to tap into and mobilize institutional capital – by leveraging public funds. [Further reading: Volume I, Acts IV and VI of the Manufacturing for Consent series]

ClimateWorks receives funding for specific programs from foundations including the Margaret A. Cargill Foundation, the Children’s Investment Fund Foundation, the Ford Foundation, The Grantham Foundation for the Protection of the Environment, and the Gordon and Betty Moore Foundation.

+++

The Global Strategic Communications Council (GSCC) is a global communications network, set up by the ECF. Its purpose “is to plan and deliver strategic communications in the climate and energy fields at both the international and national levels.” [Source, p. 106]

“The network brings together communications specialists from around the world, each focusing on a particular country or region. They collaborate with and assist a wide range of actors: corporate, government, institutional, media, NGO, think tanks. Part of their work involves identifying high-potential campaigns and individuals, and helping them to plan their actions, target the right audiences and formulate their baseline messages, making sure along the way that each campaign bolsters an overarching narrative. Through the combination of behind-the-scenes (GSCC) and public communications activities, the ESC sought to shape the public debate around climate change.” [Source, p. 107] [Emphasis added]

Countries with GSCC-affiliated experts are growing. States represented thus far include as Australia, Poland, China, India, Brazil, France, Germany, Turkey, the EU, the UK, and the US.[Source] [Source]

As the Manufacturing Greta Thunberg For Consent series has demonstrated, the Global Call for Climate Action (GCCA) has played a leading and critical role as lead organizer and behavioural change agent in the climate “movement” realm over the last decade. In ACT VI of the series, we touched upon three other instrumental actors who have shaped present and future climate policies to reflect the desires of the ruling classes: the European Climate Foundation’s Global Strategic Communications Council (GSCC), the Climate Briefing Service (CBS), and the International Policies and Politics Initiative (IPPI).

Funders of the Global Call for Climate Action (GCCA) include ClimateWorks, the European Climate Foundation, International Policy and Politics Initiative (IPPI), the Oak Foundation, Foundation of Prince Albert II of Monaco, the Government of France, Purpose (Avaaz), the Government of Québec, The Rockefeller Foundation, the UNFCCC Secretariat, and the VK Rasmussen Foundation. [1] [Source] In 2017, GCCA secured new funding from the Global Strategic Communications Council (GSCC), the Waterloo Foundation, and the Institute for Climate and Society. [Source]

Jennifer Morgan, current executive director of Greenpeace International, (instrumental in the formation, launching and management of the GCCA) was also in charge of coordinating the International Policies and Politics Initiative (IPPI) formed in 2013. Leading up to COP15, IPPI worked closely with the European Climate Foundation’s (ECF) strategic communications team. [Further reading: A Decade of Strategic and Methodical Social Engineering, Volume I, ACT VI, Crescendo]

“IPPI was initially intended as a “discrete ECF programme” whose role was to “work behind the scenes.” While the ECF had given rise to the original idea and while it housed its dedicated staff, IPPI was very much presented as an autonomous and “unbranded” initiative (“unbranded” as in not linked to any particular organization). Jennifer Morgan from the WRI was appointed as its coordinator.”[Source, p. 101][Emphasis added]

The overlap between the Global Call for Climate Action (GCCA) and the European Climate Foundation’s Global Strategic Communications Council (GSCC) is extensive. As is the overlap between GCCA, GSCC, the CBS, and the IPPI. Yet, whereas GCCA played the lead role in the public realm, GSCC, like CBS and IPPI, would work behind the scenes as a largely invisible entity. [2]

“Secondly, whereas the GCCA pushed its partners to adopt, publicize and rally behind a common brand—TckTckTck—CBS and IPPI adopted a behind-the-scenes, unbranded approach, supplying partners with information and suggested key messaging but without ever appearing as the source of that information and messaging. CBS briefing recipients were systematically reminded that they were ‘confidential and not for public circulation.'” [Source, p. 111][Emphasis added]

This overlap extended to Climate Nexus [3], a sponsored project of Rockefeller Philanthropy Advisors, and organizer of the 2014 People’s Climate March in collaboration with with foundations and GCCA NGOs.

“The underlying idea was to ‘nurture and engage influential constituencies (industry alliances, ambassadors, foreign affairs think tanks, mayors, states and regions, security officials, humanitarian organisations) with a view of aligning organisations around political interventions as agreed with the relevant national communications capacity of the region.’ At the national and regional levels, this required identifying key narratives and spokespeople. To do this, CBS built up a team of country leads or ‘relationship managers.’ There again, there was an overlap between CBS, the GSCC and other associated communications outfits (Climate Nexus, [The Energy and Climate Intelligence Unit] ECIU, etc.).” [Source, p. 112][Emphasis added]

By 2015, following the GCCA and the Climate Action Network (CAN-International) inaugural meeting in Paris the year prior, the groups had morphed into the “tightly focused, unbranded, Global Strategic Communications Committee (GSCC+) aimed at delivering powerful, positive messages ahead of the Paris COP21”:

“Close integration among GSCC+ partners meant that, by Paris, coordination reached unprecedented levels, allowing us to operate in multiple languages worldwide before, during and after the COP. Work included media and policy analysis, pitching proactive stories, and a reactive strategy for unforeseeable threats and opportunities, involving a team including op-ed writers, graphic designers, social media campaigners, photographers and videographers. GCCA staff held key roles in this team, taking joint responsibility for overall coordination and rapid response, and leading the visual media crew, including the production of daily video newscasts broadcast via GreenTV. As part of this initiative, more than 350 participants from 107 different countries languages and 70 countries. Together, we framed the Paris Summit as a vital stepping stone in the ongoing and inevitable transition from fossil fuels to renewables and greater climate resilience, and our ‘Road Through Paris’ message had a huge impact on media coverage at and after COP21 – aligning and amplifying the ‘good news’ story that the transition is both necessary and desirable.” [Source: Global Call for Climate Action Annual Report 2015–2016, p. 4][Emphasis added] [4]

Among CAN International funders in 2015 were Avaaz, ClimateWorks, European Climate Foundation, Greenpeace, GSCC, Res Publica (co-founder of Avaaz), and WWF. [For the full list, see CAN’s 2015 Annual Report.]

“Within the climate community gravitating around the United Nations Framework Convention on Climate Change (UNFCCC) space, one group in particular was especially satisfied with the Paris outcome. The members of this group were not just satisfied with the agreement but with themselves. They were convinced that they had played a pivotal role in the Paris success. Cutting across a variety of organizations and interests, this group of activists, consultants, business representatives, policy analysts, public figures, climate experts, communications and media specialists, and data analysts worked together—and often in collaboration with the UNFCCC and Parties to the negotiation—in the months and years leading up to COP21 to create the conditions for a “successful” Paris outcome. Late into the evening of December 12, at the Climate Action Network (CAN) International celebratory event in central Paris, members of this highly qualified and experienced network of individuals were celebrating not only the agreement but also their contribution to its realization. As they sang along to Queen’s “We are the Champions!” they had themselves in mind. This was their moment. This was their agreement.”

 

— The Price of Climate Action: Philanthropic Foundations in the International Climate Debate, 2016, Edouard Morena] [p. 3] [Emphasis added]

Those who served on the GCCA Board of Directors in 2015-2016 include GCCA Board Vice-Chair Phil Ireland (Purpose), Online Progressive Engagement Network), Hoda Baraka (350.org), Fatima Denton (WWF International), Lo Sze Ping (WWF China), and Farhana Yamin, Associate Fellow, Chatham House, and recognized by the Financial Times as “one of the movement’s leading voices” in Extinction Rebellion.

“Over the next two years, GCCA aims to grow its new entrant network to 4,000+ members.”

 

— Global Call for Climate Action Annual Report, 2015–2016 [Source]

The interlocking directorate between those serving ClimateWorks/EFC and the foundations, institutions and leading NGOs with “designs to win”, can be illustrated in the following brief examples:

Tim Nuthall serves as the international communications director at the European Climate Foundation. During 2016 Nuthall served as the communications director of the Christiana Figueres’ campaign to become the new secretary general of the United Nations. [Source] Nuthall was also short-listed for the 2014-2016 International Council for Science (ICSU) Road to Paris top “20 people we want to hear more from in the climate change debate.” [Source] [5]

 

Tom Brookes is executive director, strategic communications, and a member of the ECF Executive Management Team. Based in Brussels, Brookes works to advance the policy response to climate change, and has responsibility for external communications, public affairs, and political communications strategy for the ECF, its affiliates, and network. [Source] Having joined the ECF in 2009, Brookes is also senior advisor on international strategic communications for the ClimateWorks Foundation and executive director of the Global Strategic Communications Council (GSCC). [Source]

 

Christian Teriete is part of the ECF’s Strategic Communications unit working as the network director to coordinate the activities of an international team of communications specialists. Prior to joining the ECF in 2016, Teriete served as communications director for the Global Call for Climate Action (GCCA). Prior to joining the GCCA in 2010, Teriete spent seven years working for WWF. From 2004 to 2006, he managed communications for the global PowerSwitch campaign. From 2007 to 2010, he coordinated WWF’s climate and energy campaigns in the Asia-Pacific region. [Source]

 

Andrew Schenkel “works primarily with the Global Strategic Communications Council, a global network of communications professionals in the field of climate and energy.” Prior to this role, Schenkel served as both communications Director and managing editor and director of special projects for Global Call for Climate Action – GCCA. [Source]

 

James Lorenz serves as Southeast Asia manager for the Global Strategic Communications Council (GSCC). “The role has required diplomacy, tact and leadership to forge relationships with a broad range of stakeholders – from investors at Vietnam Holdings, to Mission2020, led by former Executive Director of the UNFCCC, Christiana Figueres.” Prior to this Lorenz served as Australia lead to the GSCC. Prior to his work at GSCC, Lorenz served as senior media advisor, media manager, head of communications for Greenpeace Australia Pacific. [Source: Lorenz CV]

 

Aarti Khosla is director of Climate Trends. Prior to this position, Khosla was climate and energy communications specialist for Global Strategic Communications Council India for four years. Prior to this position, Khosla served WWF for seven years. [Source]

 

As an example of the collaborative efforts between GSCC and affiliates, one can observe the Social Media Communications hybrid capacity-training program led by GSCC and assisted by GCCA co-founder Avaaz. [“Social Media Communications Skill Share (SMC) is a hybrid capacity building training organized by GSCC,Bankwatch and European Beyond Coal Campaign.] SMC aims to address the needs of the civil society organizations in Central Eastern Europe and Balkans Region”.] All online learning modules, weeks one to four were led by GSCC affiliates. Week 1 was led by GSCC’s Devin Bahceci (climate and energy campaigner for Greenpeace) and Greg McNevin (communications director for Europe Beyond Coal, former strategic communications directors for GCCA, and former media relations specialist for Greenpeace). Week 2 was led by Daniel Donner (Thunberg media manager) and Paul Batty, both of GSCC, while the social media campaigning and engagement webinar was to be conducted by Iain Keith of Avaaz. The webinars were open to all interested people from the Europe Beyond Coal network and partner organizations. A day camp to “focus building skills together on concrete case of social media campaigning” was also organized. [Source]

The ECF is the leading partner of the Beyond Coal campaign in Europe. Bloomberg Philanthropies is a major funder of ECF:

“November 9 2017, New York, NY— Just after announcing a renewed commitment of $64 million to the Beyond Coal campaign in the United States and during this year’s UN Climate Conference COP 23 in Bonn, Germany, Michael R. Bloomberg, U.N. Secretary-General’s Special Envoy for Cities and Climate Change, announced a $50 million-dollar commitment to partners worldwide to catalyze a global effort to move nations away from coal dependence. European Climate Foundation will be the leading partner in Europe.”

 

— Michael R. Bloomberg Commits $50 Million to International Effort to Move Beyond Coal, Reinforcing Leadership on Global Climate Action, ECF website

As coal was phased out, natural gas moved in to take its place with energy corporations planning to add at least 150 new gas plants and thousands of miles of pipelines in the years ahead, in the US alone. [June 26, 2019: “As Coal Fades in the U.S., Natural Gas Becomes the Climate Battleground”] It’s par for the course that Willett Advisors, the investment arm for the personal and philanthropic assets of Michael Bloomberg, specializes in oil and gas. Here, we can note that the lead at the environment program at Bloomberg Philanthropies sits on the ECF supervisory board. [Further reading: Volume II, ACT I]

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A pivotal role in foundation funding, is hegemonic control and further colonization over states struggling to achieve or maintain their right to sovereignty. The protection and expansion of imperial foreign policies and economic interests is paramount. Consider that from 2015 to 2016, the Oak Foundation provided funding to the ECF in order to “expand and improve the public discourse on climate change and energy issues in India”. Not the Netherlands, where the project is based, but India. [“Starting with a focus on COP21, GSCC is working across a diverse set of partnerships including civil society groups, policy makers and the informed public to mainstream the discussions on climate change and energy in India.”] This is nothing more egregious than continued colonization under the guise of climate protection. [Source]

Whereas 20th century missionaries carried out their conquests in servitude to colonial states, in the 21st century it has been international NGOs for the most part fulfilling this endeavour. A transition is underway, however. Whereas the NGOs comprising the non-profit industrial complex are this century’s primary force multipliers, today, in an avant-garde brave new world – meets society of spectacle, the new improved, modern weapon of choice has become the citizenry of a targeted demographic, who can be made to demand a camouflaged destruction of their own shared futures. Consumers have been shaped into prosumers – product and brand advocates –  who now take the lead in demanding products and/or change/reform. This new role is encouraged, nurtured, and repurposed by corporations as leverage to bolster their profits, growth and credibility under the guise of capitulation and benevolence. Unwittingly, the collective can be made to demand their own further servitude and enslavement under the guise of empowerment. Made both invisible and irrelevant is the labourer, now recognized as human capital, who with little to no disposable income, has become largely disposable.

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The European Climate Foundation (ECF) has provided the GSCC millions in funding since its inception. More recently, and notably, on August 9, 2018, the ECF granted the GSCC and the Philanthropy Task Force just over one million dollars:

“This grant will support the European Climate Foundation’s Philanthropy Task Force. This was inspired by French President Emmanuel Macron to catalyze both private donors and development agencies to support climate mitigation in Southeast Asia, clean energy innovation, global clean air campaigns, and efforts to protect land-based carbon sinks. The second part of the grant will support ECF’s Global Strategic Climate Communications program. This grant will fund the GSCC’s core program and its India program. The key focus in this grant period is to create narratives of climate ambition at key moments throughout the year, both at international and national levels, in order to help turn sectors and governments from a simple commitment to the Paris Agreement to implementing its measures in earnest.” [Source][Emphasis added]

The ECF grant exemplifies the cohesion between the European Climate Foundation’s Philanthropy Task Force with the European Climate Foundation’s Global Strategic Climate Communications program. Hence, the Philanthropy Task Force and the Global Strategic Climate Communications program can be considered shared/joint endeavours. Both endeavours belonging to the European Climate Foundation, “the core of the ClimateWorks system in Europe”.

The Natural Capital Summit led by ClimateWorks Australia took place from June 6-7, 2019, as part of Climate Week Queensland 2019. A Natural Capital Roadmap was developed which will provide a framework for accelerating “natural capital thinking” in Australia. “The program is contributing to and benefiting from participation in the global Food and Land Use Coalition, led by the UN Sustainable Development Solutions Network, the World Business Council for Sustainable Development, the World Resources Institute and others.” [Source]

Rebrand: From Corporate Sycophant to Corporate Activist

Both the Global Strategic Communications Council (GSCC) and Christiana Figueres are slowly being introduced and embedded into the public “activism” realm. The May 2, 2019 article “United Zero Emission Union until 2050 – recommends the Climate Change Committee” reports, “After the protests of Extinction Rebellion, climate strikes involving Greta Thunberg and the announcement of a climate threat by the parliaments of Scotland, Wales and the United Kingdom, climate change is at the top of the political agenda in the UK, even removing Brexit.” The article, which quotes both Christiana Figueres (highlighting her leadership position with Mission2020 as well as her past position as the executive secretary of the UNFCCC) and WWF, is published by Wojciech Makowski, Global Strategic Communications Council (GSCC).

Another recent example of the Figueres rebranding from elite and corporate strategist to activist can be explored in the April 12, 2019 op-ed written by Figueres with 350.org co-founder Bill McKibben. This follows an op-ed written by Figueres with Greta Thunberg in January 2019 as touched upon in this Volume of this series.

On June 18, 2019, an additional case in point of Figueres being brought into the mainstream fold of manufactured activism can be identified in the form of an Extinction Rebellion podcast. A description of the Extinction Rebellion Podcast Episode 4 – Looking Forwards reads: “In our first episode since April’s International Rebellion, the Extinction Rebellion Podcast discusses the future.” The interview was highlighted in the June 26, 2019 XR newsletter. The episode also features The Guardian’s George Monbiot.

L-R: Aarti Khosla (GSCC India), Christiana Figueres (Mission 2020 Convenor and former head of the UNFCCC), Dr. Arvind Kumar (Founder and Trustee, Lung Care Foundation), and Shweta Narayan (Healthy Energy Initiative India Coordinator) November 8, 2018 [Source]

Within this series, we will spend a brief moment highlighting the close-knit relationship between Christiana Figueres and GCCA co-founder Avaaz. Avaaz’s for-profit sister org, Purpose, is a New York public relations firm specializing in behavioural change for clients. As the material demonstrates, Avaaz promotes and assists Figueres. Figueres, in turn, promotes Avaaz.

We also need to highlight the relationship between Farhana Yamin (Extinction Rebellion) and Avaaz. The Avaaz branding and campaigns are heavily promoted through Yamin’s NGO “Track 0” website and affiliated Twitter account. Yamin, an “invitation only CBS participant” with others such as Iain Keith (Avaaz) and Jamie Henn (350.org) – also attended the 2015 Avaaz retreat with those such as Rajiv Joshi, Managing Director of Richard Branson’s The B Team. The B Team, is co-founder of We Mean Business. B Team leader and experts include Christiana Figueres and Avaaz/Purpose co-founder Jeremy Heimans. The B Team is managed by Purpose. Both Purpose and Greenpeace assisted in the creation of We Mean Business. [Volume 1, ACT ]

We Have A Plan – M2020

The Nature (“international weekly journal of science”), June 28, 2017 paper “Three Years to Safeguard Our Climate” [Christiana Figueres et al – Christiana Figueres, Hans Joachim Schellnhuber, founder of the Potsdam Institute for Climate Impact Research, Gail Whiteman, Professor in-Residence at the World Business Council for Sustainable Development (WBCSD), Johan Rockström, Chief Scientist of Conservation International, co-chair of the Future Earth Advisory Committee, Anthony Hobley, CEO of Carbon Tracker, and Stefan Rahmstorf oceanographer and climatologist at the Potsdam Institute] outlines a “six-point plan for turning the tide of the world’s carbon dioxide by 2020.”

An excerpt from the Nature paper highlights the imperative, with a concession for the global economy:

“After roughly 1°C of global warming driven by human activity, ice sheets in Greenland and Antarctica are already losing mass at an increasing rate. Summer sea ice is disappearing in the Arctic and coral reefs are dying from heat stress — entire ecosystems are starting to collapse… The magnitude of the challenge can be grasped by computing a budget for CO₂emissions — the maximum amount of the gas that can be released before the temperature limit is breached… If the current rate of annual emissions stays at this level, we would have to drop them almost immediately to zero once we exhaust the budget. Such a ‘jump to distress’ is in no one’s interest. A more gradual descent would allow the global economy time to adapt smoothly.” [Emphasis added]

Here, we must note three things: 1) The global temperature not to exceed has always been 1°C (UNAGG, 1998). It was adjusted to 2°C by economist William Nordhaus in order to allow for continued global economic growth. 2) Even if emissions stopped tomorrow, the world will still be locked in to 2-4+°C (V. Ramanathan and Y. Feng, 2008), and 3) There is no remaining carbon budget, which should be obvious by the ecological devastation that has already taken place, as highlighted by authors.

From the paper:

“The fossil-free economy is already profitable and creating jobs (www.clean200.org). A report this year by the International Renewable Energy Agency and the IEA shows that efforts to stop climate change could boost the global economy by $19 trillion. The IEA has also said that implementing the Paris agreement will unlock $13.5 trillion or more before 2050.”

One wonders how a global economy enhanced by 19 trillion dollars, and the unlocking of trillions more, has anything to do with nature – in a scientific nature journal or otherwise (aside from contributing to nature’s further obliteration).

The paper identifies six milestones in six sectors to prioritize actions developed by many of the NGOs and institutions laid out in the Manufacturing for Consent series: “Developed with knowledge leaders, these were reviewed and refined in collaboration with analysts at Yale University, the Climate Action Tracker consortium, Carbon Tracker, the low-carbon coalition We Mean Business, the Partnership on Sustainable, Low Carbon Transport (SLoCaT), advisory firm SYSTEMIQ [explored in Volume II], the New Climate Economy project and Conservation International.”

And although carbon-intensive industries (iron, steel, cement, chemicals, oil, gas, etc.) are identified in the paper as emitting “more than one-fifth of the world’s CO₂, excluding their electricity and heat demands”, neither the scientists Rockström, Schellnhuber, nor the signatories of the paper who now declare a global “climate emergency” deem it essential that we put the brakes on industrialization as quickly as possible. Rather, the goal is to accelerate it.

The Signatories to the paper are most, if not all, those explored in this series, including World Resources Institute, the European Climate Foundation, ClimateWorks, Generation Investment, New Climate Economy, SystemIQ, Grantham Institute, The B Team, the Business and Sustainable Development Commission, C40 Cities, CERES, We Mean Business, Unilever, Carbon Disclosure Project, World Business Council for Sustainable Development, Conservation International, Sustainable Energy for All, International Trade Union Confederation General Secretary, and Climate Action Network. [The full list of co-signatories are identified in the paper’s supplementary information.] [6]

These six sectors and milestones then form Christiana Figueres Mission2020 campaign, an initiative of Figueres’ Global Optimism project: The Climate Turning Point report published in April 2017 states: “These six milestones provide a vision for where we need to be by 2020 in order to successfully meet the climate turning point.”[Source]

The Tracking Progress of the 2020 Climate Turning Point report was published by World Resources Institute in February 2019:

 “The research shows that we are not yet on track. Despite encouraging progress in some areas such as the uptake of renewable energy, in many other areas, extraordinary action is necessary to meet the milestones. Encouragingly WRI analysis points to tremendous, untapped opportunities to scale up and accelerate action across all sectors.” [Source] [Emphasis in original]

If the populace followed these institutions rather than NGOs such as Greenpeace, 350.org et al, we would not be easy fodder for such manipulation, as we are at present.

M2020: Be A Part of It

Echoing the sentiment and support for the September 2019 United Nations Climate Action Summit is Figueres’ M2020 NGO:

“BE A PART OF IT – Sept 23, 2019, | New York City”

The call for further mobilization can be found under the “#2020 Don’t Be Late” section, on the Mission2020 website:

“The heartbeat moments below represent a few of the key opportunities to step up and engage in accelerating climate action so that we can meet the 2020 climate turning point.”

This “activism” sought by Figueres, We Mean Business, et al., poses zero threat to the system destroying our world, or to those that oversee it. Rather, the “activism” eagerly bolstered by the ruling classes, has been identified as the strategic apparatus which can save the very system itself.

The two “heartbeat moments” identified by M2020 are the #FridaysForFuture global climate strikes, “an opportunity for school children and adults alike to raise the voice of urgency for climate action and urge leaders to follow the Paris Agreement”, and The UN Secretary-General’s Summit in September 2019: “UN Secretary-General António Guterres is bringing world leaders, from government, finance, business, and civil society to the UN Climate Summit on 23 September 2019. All relevant stakeholders who demonstrate the highest level of ambition and action will be invited to profile their efforts.” [Emphasis added]

“The Paris Agreement signifies commitment to sustained industrial growth, risk management over disaster prevention, and future inventions and technology as saviour. The primary commitment of the international community is to maintain the current social and economic system. The result is denial that tackling GHG emissions is incompatible with sustained economic growth. The reality is that Nation States and international corporations are engaged in an unremitting and ongoing expansion of fossil fuel energy exploration, extraction and combustion, and the construction of related infrastructure for production and consumption. The targets and promises of the Paris Agreement bear no relationship to biophysical or social and economic reality.”

 

— Clive Spash, This Changes Nothing – The Paris Agreement to Ignore Reality, WU Vienna University of Economics and Business, Vienna, Austria, 2016

Organizations contributing to the “2020 Climate Turning Point” report highlighted by Mission2020, what is best described as a continuum of the June 28, 2017 paper “Three Years to Safeguard Our Climate“, again include the same “leaders”, institutions and many of those identified in the Manufacturing Consent series. These include The New Climate Economy, SYSTEMIQ, We Mean Business, Conservation International, and World Resources Institute. [Full list] In section four, addressing global industrial processes, the need to accelerate the development of carbon capture and storage (CCS) is highlighted.

The Age of Storytelling

In 2015, Laurence Tubiana represented France as French ambassador and the lead negotiator for COP 21. In 2018, French president Macron appointed Tubiana to France’s High Council on Climate Change. Like Figueres, Tubiana is recognized as a leading architect of the Paris Agreement.

Leading up to COP21 Tubiana, Figueres (in her role as Executive Secretary of the United Nations Framework Convention on Climate Change), and members of the Climate Group attended the July 2015 World Summit Climate & Territories–Lyon (France). A pivotal focus of the meeting was the implementation if the carbon market, “a Tool for Green Economic Development”. [Press release, July 10, 2015]

“Neoliberal language is rife across their reports and policy recommendations and their adoption of natural capital, ecosystems services, offsetting and market trading. These new environmental pragmatists believe, without justification, that the financialisation of Nature will help prevent its destruction. Thus, environmentalists promote carbon emissions trading but pay little attention to its dangers and failures (Spash, 2010). For example, Nat Keohane of the Environmental Defence Fund has noted on their website how they pushed in the corridors of Paris for ‘an opening for markets’. The right-wing government of New Zealand, leading an 18-country lobby, also had its negotiators pushing for the same international carbon markets. However, you will not find emissions trading, markets, cap and trade or offsets, mentioned in the doublespeak of the Agreement, but rather the term ‘internationally transferred mitigation outcomes’ (clause 108 and Article 6), something Keohane applauds.”

 

— Clive Spash, This Changes Nothing – The Paris Agreement to Ignore Reality, WU Vienna University of Economics and Business, Vienna, Austria, 2016

Today, as touched upon on this series, Tubiana serves as CEO to ECF alongside serving high-level appointments (One Planet Climate Lab, Energy Transitions Commission, etc.).

On March 20, 2019, the ECF website highlighted the fact that “Laurence Tubiana, ECF CEO, and key leading architect of the landmark Paris Agreement listed in the World’s 100 most influential people in Climate Policy in 2019”.

Also highlighted by the ECF were Greta Thunberg, Alexandria Ocasio-Cortez, “the youngest ever US congresswoman and lead advocate of the Green New Deal”, and David Attenborough. Attenborough serves as an influencer for the financialization of nature under the guise of “New Deal For Nature” as well as a voice for a population control that exclusively targets the Global South.

More and more, members of the ruling class, and those they appoint, or accept, are believed to the 21st century saviours. Saviours for a planet we are fully prepared and willing to sacrifice, on the promise (fantasies and outright falsehoods) that green technology will save our Western privilege.

The transition, and normalization, of a fully commodified activism is now a fait accompli. Collectively, the Western populace has been socially conditioned to the concept, and has fully accepted (if not embraced) a 21st century corporate “activism”.

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October 24, 2016, We Could Be At The Dawn of Climate Friendly Air Travel:

“With 30,000 new large aircraft taking off in the near future, Christiana Figueres and Laurence Tubiana say now is the time to decouple increased CO2 emissions from aviation growth. As the world becomes increasingly interconnected, demand for air travel is growing, with more than 30,000 new large aircraft expected to take to the skies in the next few years. But if we are to sustain growth in air travel without aggravating global warming, we must quickly reduce aviation-related CO2 emissions, which are substantial and not covered by the Paris climate agreement that more than 190 countries agreed to last December. Fortunately, now is the perfect time to decouple aviation emissions from air-travel growth…”

The delusion and oxymoron behind the concept of “carbon-smart flying” inspired by Figueres and Tubiana masks the grim fact that 50% of all global greenhouse gas emissions are created by a mere 1% of the population – that is, anyone that can afford to get on a plane. [Further reading: Volume II, Act I] Yet, such fictions are brazenly told as the Western citizenry is hungry to hear them, and more importantly to believe in them. This is the age of storytelling.

An integral part of the global “green growth” fairytale is the concept of “decoupling”. [Ecological Indicators, December 2018: “When emissions grow less rapidly than GDP environmental economists speak of relative decoupling; if emissions even decrease relative to the pace of economic growth, then decoupling is absolute.”] [7]

“Despite all the green-growth nonsense, decoupling in line with 1.5-2°C carbon budgets is a pipedream.”

 

— Kevin Anderson, Professor of Energy and Climate Change at the Tyndall Centre for Climate Change Research, November 13, 2018

In response to a question put forward by a journalist, if peak emissions by 2020 is “mission impossible”, Christiana Figueres, responds as follows, referencing a decoupling of emissions:

“The fact is that now we now have confirmation from different sources, independent sources that we are on for the third year in a row we have actually flattened out in emissions. So for the three years in a row we’ve had flat GHG emissions, greenhouse gas emissions, and we have an increasing GDP. So we could already be beginning to decouple greenhouse gas emissions from GDP. The fact is we are already walking in the right direction. Now what we’re trying to do actually is just increase the pace and the scale.”

Kevin Anderson, Professor of Energy and Climate Change at the Tyndall Centre for Climate Change Research sheds some much needed light on such fantasy: ” Taking account of UK CO2 from aviation & shipping & from its imports & exports & the UK’s CO2 emissions in 2016 were virtually unchanged from 1990. Real decoupling at a level even approaching what Paris requires has not yet occurred within any nation.” [Anderson, August 24, 2018]. Anderson adds: “I would add that no nation is even approaching doing what “they feasibly can” – & will continue to fail whilst we worship the God of mammon, ephemeral economics, & green-growth (i.e. decoupling) the unholy trinity.” [Anderson: November 18, 2018]

It is of interest to note that in a largely positive framing of decoupling published by The Guardian, [April 14, 2016: “Is it possible to reduce CO2 emissions and grow the global economy?”] Anderson’s thoughtful and critical commentary was largely disregarded. Anderson’s comment: “In the absence of the huge uptake of highly speculative negative emissions technologies, the concept of green growth within the wealthier industrialized nations is very misleading – all the more once allowance is made for the equity considerations enshrined in the agreement” – was shortened to – “The concept of green growth is very misleading.” Further, Anderson was cited in the article as “an avowed pessimist” for offering a response based on reality rather than one based on wishful thinking – 21^st century parables that pay allegiance to the current neoliberal paradigm. [Anderson’s full commentary, April 16, 2016]

The journalist submits a second, very straightforward question to Figueres: “Emissions from aviation are rising as people want to fly more. Should we just fly less?”

Incredibly, yet par for the (growth) course, Figueres does not agree unequivocally that “yes, we should fly less”, rather she responds that flying less is the wrong approach:

“The fact is that you cannot exempt any sector of the economy from these efforts. So you can’t say okay we’re not going to fly because aviation is too high emitting. No that’s the wrong approach.”

Figueres then shifts the topic to two recent announcements from a “very small start-up as well as from Siemens that they foresee that ten years from now they will be having airplanes that are fully electric with clean energy and that have a thousand kilometer range.” Here again, we have decision-making and legislation (or lack of) being based and dependent upon technologies not yet invented. Technologies that may or may not be realized decades into the future.

Figueres then concedes, if only slightly: “But [for] the time being if you want to be responsible, yes definitely go for the mobility with the low submissions, but that cannot exempt any sector. Every sector needs to bring down to the submissions. And aviation is coming.”

[Full interview: published April 12, 2017]

Yes. Aviation is certainly coming. Consider the recent announcement that Leonardo DiCaprio is joining with billionaire investors and philanthropists Laurene Powell Jobs and Brian Sheth to create Earth Alliance, “a new non-profit environmental powerhouse.” Sheth is the co-founder and president of private equity firm Vista Equity Partners. Powell Jobs, widow of former Apple co-founder and CEO Steve Jobs, over the last year, has helped fund Boom Supersonic, a project to create an “economically-viable supersonic airliner” via her Emerson Collective. Yes, these are the people that are going to “tackle climate change”.

“The Emerson Collective —an org. headed by Laurene Powell Jobs, widow of former Apple CEO Steve Jobs —is one of a number of investors to take part in a $100 million round of funding for Boom…a 55-seat aircraft that is touted to fly at speeds of up to match 2.2 once completed.”

 

— January 8, 2019, Laurene Powell Jobs’ Emerson Collective contributing to $100M funding round for Boom Supersonic

On another note, consider Conservation International (leading the implementation of the financialization of nature) reports in 2017 that its chairman [2017 earnings: 616,343.00 USD] and CEO [2017 earnings: 442,606.00 USD] “may travel first class due to the frequency and length of the trips required.” [2017 990, p. 124] The Nature Conservancy has similar guidelines. The travel budget for Conservation International came in at just under 11 million dollars in 2017.

According to the WWF, unregulated carbon pollution from aviation is the fastest-growing source of the greenhouse gas emissions driving global climate change. Current expansion plans for the aviation industry could lead to emissions from this sector tripling by 2040. [Source] Of course, WWF does not address militarism nor the US pentagon, nor does any other entity or “leader” in a position of power or influence. Regardless, the concept of “environmentally sustainable aviation” put forward by Figueres and Tubiana flies in the face of Figueres’ “Every Breath Matters” campaign. Every breath matters, but the necessity for aviation profits and economic growth matters far more.

“What the Paris Agreement tells is a bizarrely unreal story. Apparently, the cause of climate change is not fossil fuel combustion or energy sources but inadequate technology and the solution is sustainable development (i.e. economic growth and industrialisation) and poverty alleviation. As far as the current production and consumption systems are concerned, little needs to change. There are no elites consuming the vast majority of the world’s resources, no multinational corporations or fossil fuel industry needing to be controlled, no capital accumulating competitive systems promoting trade and fighting over resources and emitting vast amounts of GHGs through military expenditure and wars, and no governments expanding fossil fuel use and dependency.”

Every Breath Matters

According to Greta Thunberg’s father, Svante Thunberg, Greta is assisted by various climate organizations. This includes the “Every Breath Matters” group that arranged for Greta’s presence in Davos where she was publicly accompanied by Jennifer Morgan, executive director of Greenpeace International. Every Breath Matters was unveiled to the public on October 30, 2018 by its co-chair Christiana Figueres. The Every Breath Matters campaign is a collaboration between the Berggruen Institute, the Leonardo DiCaprio Foundation, and Figueres’ Global Optimism.

The Every Breath Matters group of “clean air champions” includes:

Christiana Figueres, Former Executive Secretary of the United Nations Framework Convention on Climate Change and Convenor of Mission 2020

Leonardo DiCaprio, Chairman of the Leonardo DiCaprio Foundation

Greta Thunberg, Climate Activist

Tedros Adhanom, Director-General of the World Health Organization

[Full list]

All inquiries for Every Breath Matters were directed to Callum Grieve, the communications specialist for “Every Breath Matters“. Grieve is the former communications director for We Mean Business, The Climate Group (co-founder of We Mean Business), and Sustainable Energy for All (SEforALL) [8]. He has coordinated high-level climate change communications campaigns and interventions for the United Nations, the World Bank Group, and several Fortune 500 companies. [“Led communications for a coalition of the world’s most influential business leaders and investors to help secure the most ambitious global climate agreement possible at COP21.”] In addition to the aforementioned roles, Grieve created and led Climate Week NYC. He is a co-founder and director of Counter Culture, a for-profit brand development firm specializing in behavioural change campaigns and storytelling, still in its initial stages. [Source]

Callum Grieve tweets to Greta Thunberg on the very first day of her now infamous strike. Others who tweeted to or about Greta on the first day of her strike (August 20, 2018) include Sasja Beslik, Head of Sustainable Finance at Nordea Bank who would later write Thunberg a personal letter in the virtues of capitalism, publicizing it via Twitter. [The Thunberg Twitter account created in June, 2018 also follows Beslik.]

“Nordea boss says climate protests are ‘just the beginning'” — BBC, April 17, 2019

 

At this juncture we should reflect upon the following information disclosed by Bloomberg on August 10, 2019 in the article “Climate Changed – Greta Thunberg and ‘Flight Shame’ Are Fueling a Carbon Offset Boom”:

“Campaigning by climate activist Greta Thunberg and filmmaker-naturalist David Attenborough is persuading pollution-conscious fliers to try and mitigate the environmental damage caused by their flights.

 

Sales of so-called carbon offsets are soaring: Myclimate, a Swiss nonprofit whose clients include Deutsche Lufthansa AG, reported a five-fold uptake in its credits in a year. At Ryanair Holdings Plc, Europe’s largest discount carrier, the number of customers making voluntary offset payments has almost doubled in 18 months.”

From “Activist” for Capital to Influencer

On the sample list of participants from the We Mean Business, Leaders’ Quest and Mission 2020 [All explored within Volume II] document outlining the “Pathfinders and Deep Practitioners Programs” from 2017, recognizable names include 350.org’s Henn. The term “Deep Practitioners” is applied to a cohort of “30 senior leaders of influential private, public and civil society organizations, who are willing to collaborate across sectors and change their own patterns of behavior.” “Global Influencers will create public and private opportunities for influential leaders to join the collective movement. Committed leaders will increase pressure on their peers to engage – establishing a new norm.” [Source] [Further reading: Volume II]

The shaping and moulding of our increasing corporatized planet is being carried out by a select group of meticulously groomed people in servitude to a ruling class founded on white supremacist values and American exceptionalism.

April 1, 2019 From left: Greta Thunberg and Luisa Neubauer, *ONE youth ambassador with Potsdam Institute for Climate Impact Research directors Ottmar Edenhofer and Johan Rockström. Source: Detlev Scheerbarth. *ONE was co-founded in 2004 by Bono in partnership with eleven non-profits/NGOs including GCCA co-founder and Purpose partner Oxfam. Funding was provided by the Bill & Melinda Gates Foundation.

Here, we can reflect upon the “Pathfinders and Deep Practitioners” as shaped, moulded, imagined and desired by We Mean Business and partner NGOs founded by Figueres. In this regard, young Thunberg has exceeded all expectations. Consider Thunberg’s May 2019 interview by Brandon Hurlbut for Political Climate (presented/funded by the USC Schwarzenegger Institute and the Leonardo DiCaprio Foundation) when asked for her advice for US climate activists:

“I think just to stick to your message and don’t come with any demands, any specific demands. Leave that to the scientists because we don’t have the proper education to do that. Now we should only [be] focusing on speaking on behalf of the scientists and telling people to listen to them. And that is what I’m trying to do. And to not have opinions yourself, but always refer to science.”

“Activism” with no demands – is “establishing a new norm”. A dream for corporate power and ruling classes – a nightmare for the working class and those in the Global South who do not have the luxury to afford such lax dissent.

The mantra (talking point), put forward by young Thunberg, that we (collective society) should “not have opinions, but always refer to science” is an incredibly dangerous proposal. Consider such unequivocal support by society for scientist Johan Rockström, chief scientist of the corporate NGO powerhouse Conservation International, a leading advocate behind the implementation of the financialization of nature.

Peter Kareiva is the former chief scientist at The Nature Conservancy and co-founder of the Natural Capital Project. Kareiva states that “money can buy you nature”. And this, of course, inadvertently reveals the other side of the equation – that those with no money cannot buy nature. And we are all aware of who has the money. This single ideology alone, now held by many scientists (see the excellent work by ecological economist Clive Spash) is more than enough to demonstrate that scientists are not deities to be obeyed without question. In fact, with Western science playing a leading role in the destruction of the natural world and all life she sustains, while biodiversity that remains intact is under the care and protection of Indigenous populations, this really begs the question of who should be in charge of our multiple ecological crises. Those who have demonstrated they can destroy it – or those who have demonstrated they can protect it. The answer is obvious, yet power will never be given. It must be taken.

“But remember, this power of the people on top depends on the obedience of the people below. When people stop obeying, they have no power.”

 

— Howard Zinn

Unite Behind the Science

We are subjected to the branding term “Unite Behind the Science” pushed hard by the UN-WEF Partnership. This is coupled with a heavy emphasis from the exploited Thunberg, who serves as the face and voice of the movement, to “listen to the science”. The sentiment, which is a subtle yet direct directive, is reverberated throughout international media outlets.

The slogan “Unite Behind the Science” is not meant to be a call to protect Earth. Here, we have science being used as a tool, and even a weapon, to privatize the commons under the guise of protecting nature, climate and biodiversity. It is meant to unleash a new era of privatization and plunder. All aboard the New Deals for Nature train: New Deal For Nature, Voice for the Planet, New Deal for Nature and People, and Global Deal For Nature (“© Copyright Global Deal for Nature, a project of Sustainable Markets Foundation”).

Also trending is the “Natural Climate Solutions” terminology, being rolled out by The Nature Conservancy project “Nature4Climate” in collaboration with the United Nations Development Programme (UNDP), UN-REDD, Convention on Biological Diversity (CBD), International Union for Conservation of Nature (IUCN), Conservation International (CI), Wildlife Conservation Society (WCS), Woods Hole Research Center, World Business Council for Sustainable Development (WBCSD), World Resources Institute (WRI), We Mean Business (WMB), and WWF (the dirty dozen). The new term providing a holistic cover for carbon offsets – a rebranding exercise for the carbon market mechanism UN-REDD (Reducing Emissions from Deforestation and Forest Degradation).

Above: James Lloyd, project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy, Twitter

Above: One of the first institutions to highlight Monbiot’s Natural Climate Solutions launch (April 3, 2019) was the Food and Land Use Coalition. This coalition was initiated under Business and Sustainable Development Commission leadership led by former Unilever CEO Paul Polman and Mark Malloch-Brown, recently appointed to the UN Foundation board. Member foundations include ClimateWorks, the David & Lucile Packard Foundation, Ford Foundation, Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill. 

The Planetary Boundaries Are Not Intended to Limit Growth

“The failure to put the issue of imperialism in the Anthropocene at the center of its analysis is the greatest weakness of the Western ecological movement. It is often acknowledged that the effects of climate change and the crossing of planetary boundaries in general are having their greatest effects on the global South, where millions are already suffering from climate change… Nevertheless, there is very little consciousness at present that imperialism, representing the global rift inherent in the world capitalist system, is an active force organized against ecological revolution, seeking to lock in the fossil fuel system and the current regime of maximal environmental degradation and human exploitation. Twenty-first-century imperialism is, in this sense, the exterminist phase of capitalism.”

 

— Imperialism in the Anthropocene, July 1, 2019

 

At the 2015 WEF annual gathering in Davos, the World Wildlife Fund (WWF) and the Stockholm Resilience Centre held a press conference titled “Planetary Boundaries: Blueprint for Managing Systemic Global Risk” in order to highlight the “New Global Context for the Planet”. Speakers on the panel included Georg Schmitt, head of corporate affairs, World Economic Forum, Johan Rockström, director, Potsdam Institute for Climate Impact Research, Marco Lambertini, director-general, WWF International, Jan Eliasson, deputy secretary-general, United Nations, and Hans Vestberg, chief executive officer, Verizon Communications. [Wall Street Journal, September 12, 2019: Verizon Ventures Prepares for 5G Startup Wave]

Rockström declared:

“I represent the global community of earth system scientists, that today stand on a vast mountain of empirical evidence, to conclude from a scientific perspective, that the new global context is really about recognizing that humanity has become a global force of change at the planetary scale. We can today unfortunately envisage the global world economy itself disrupting the stability of the earth system.

 

Science has now finally been able to translate this into a constructive new paradigm for world development. Shedding off the old sustainable development paradigm which as you are all aware is about economic growth and minimizing environmental impacts to recognize that the economy must operate within the safe operating space of the planetary boundaries.”

As the press conference comes to a close, Rockström assures his audience that “using planetary boundaries is not a way to hamper development. It is rather a way to put the incentives in place, to guide the kind of incentives and innovations that Hans in talking about. So it is about a transformation of abundance within a safe operating space. So it is not limited growth – but growth within limits.”

In the age of storytelling, we call this convenient doublespeak – the utilization of language to disguise the truth. In a planet under siege by a global corporatocracy, what should be absolute partition between science and corporate power, is instead, shattered, blurred and enmeshed.

“The scaling of solutions is the biggest challenge we have.”

 

— Hans Vestberg, CEO of Verizon Communications, WEF, 2015 press conference, Planetary Boundaries: Blueprint for Managing Systemic Global Risk

+++

In addition to his position as director designate of the Potsdam Institute for Climate Impact Research, and chief scientist at Conservation International Johan Rockström serves as co-chair of the Future Earth Advisory Committee.

In the July 16, 2019 article “Three steps to meeting the climate and nature emergency”, Rockström articulates how society must move from incremental to exponential action.

In the first major step identified by Rockström, he divulges a new commission: “First, the scientific community needs urgently to explore targets and set scientific boundaries for the entire Earth system, beyond those set to combat climate change. As part of a new global commons alliance, the first Earth Commission, to be announced later this year, will do just that.”

Outlining the second step, Rockström states the imperative to “go beyond GDP as a measure of economic and social wellbeing“. What Rockström is actually speaking to is the assigning of monetary value to nature’s “goods and services”. That is, the financialization of nature via the coming “New Deal For Nature”. This ties into the third major step articulated by Rockström:

“And, finally, we need to take full advantage of 2020, a super-year for international policy on the environment, with three big milestones in the journey to build global co-operation. The UN Convention on Biological Diversity will meet to agree new targets. On climate, nations must submit more ambitious targets for the Paris Agreement. And a UN ocean summit may reshape marine policy for the next generation.” [Emphasis added]

Again, this is emotive holistic linguistics framing for the very ugly monetization of nature.

“This leads to an intriguing possibility. In 2020, the UN will 75 years old. Following the lead of the UK and Ireland, is it now time for the UN to declare a climate and nature emergency?”

 

— Johan Rockström, director, Potsdam Institute for Climate Impact Research, chief scientist, Conservation International, July 16, 2019

Rockström ends his article stating: “The next decade must bring the fastest economic transition in history to prosperity that protects the planet. This is necessary, achievable and desirable. But the work must start now.” [Emphasis added]

Here again, we must pay close attention to the language, framing and repetition. The phrase “this is necessary, achievable and desirable” is one echoed by partner “climate leaders” and faux environmental groups:

“Bending the emissions curve by 2020. Net zero by 2050. Necessary, desirable and achievable.”

 

— Christina Figueres, Twitter

 

“2020: the necessary, desirable and achievable turning point to safeguard our climate.”

 

— Leonardo DiCaprio website

 

“Corporate climate action: what’s necessary, desirable and achievable.”

 

— Natural Capital Partners

 

“Within the next three decades, the Fourth Industrial Revolution — driven by digitalization such as mobile internet, cloud computing, artificial intelligence, and the Internet of Things — will transform everyone’s lives and every business on the planet… With the goal of catalyzing broad and rapid progress in reducing greenhouse gas emissions worldwide. This is necessary, desirable and achievable.”

 

— Step Up Declaration, Harnessing the Fourth Industrial Revolution

Other institutions, NGOs and declarations reverberating the terminology and/or sharing articles attributed to Figueres (containing the “desirable” phrase), include the Grantham Institute, Futerra, The B Team, the UNFCC, and so on.

+++

In May 2016, the map “Indigenous Peoples, Protected Areas and Natural Ecosystems in Central America,” released by the International Union for the Conservation of Nature (IUCN), is the most comprehensive map of its kind ever produced for the region. The map details that “approximately 51 percent of Central America’s current forest cover is either inside or adjacent to indigenous territory”. [Source]

Upon release of the map, Grethel Aguilar, Regional Director of the IUCN Office for Mexico, Central America and the Caribbean stated: “You cannot talk about conservation without speaking of indigenous peoples and their role as the guardians of our most delicate lands and waters. This map shows that where indigenous people live, you will find the best preserved natural resources. They depend on those natural resources to survive, and the rest of society depends on their role in safeguarding those resources for the well-being of us all.” [Source]

Actions speak louder than words, however, with IUCN a leading partner in the Natural Capital Coalition tasked with the financialization of nature. That is, the corporate coup of the Earth’s commons. [“IUCN’s Global Business and Biodiversity Programme, along with World Business Council for Sustainable Development and a consortium of organisations, has led the business outreach on the new Natural Capital Protocol (the Protocol)”.] [Source]

In addition, IUCN is a co-founder of “Business for Nature” and “We Value Nature”. [Both to be explored in this Volume.]

If we are to listen to the science, we must come to the conclusion that the stolen lands we occupy must be returned to the Indigenous peoples – with zero strings attached. We reach the inevitable conclusion that those who stole the land, those who carried out genocide against Indigenous peoples (which continues to this day), those who have destroyed our natural world, those who create global institutions to which they appoint themselves, have no authority whatsoever to “lead” the global citizenry in any way, shape, or form.

Global Commons Alliance – “A Plan For the Planet”

“What we need—and urgently—is a radical shift in perception by the private sector to view the global goals as the greatest economic opportunity any generation has had, rather than a burden and constraint to growth.”

 

— Mark Malloch-Brown, Chair of the Business and Sustainable Development Commission, The Opportunity of the Commons, Global Environment Facility (GEF), IUCN, Global Commons Alliance, July 19, 2018, p. 4

“Davos, Switzerland – Standing outside in the pitch-black cold at the World Economic Forum on January 23, 2019, a panel including Future Earth and partners announced to a live audience their intent to launch an Earth Commission.”

 

— Future Earth website, January 31, 2019

 

“The Global Commons Alliance is a massive collaboration developed by world leading institutions.”

 

— Global Commons Alliance website

In January 2019, the “Why our Planet needs an Earth Commission” lecture was hosted by Arctic Basecamp with long-standing partner Christiana Figueres. Moderated by Gail Whiteman (professor in-residence at WBCSD and co-founder of the Davos Arctic Basecamp), the panel included Rockström, Amy Luers, executive director of Future Earth, Nigel Topping, CEO of We Mean Business, and Greta Thunberg. The Earth Commission would be led by Future Earth and the International Union on the Conservation of Nature (IUCN). [Source]

Future Earth, launched at Rio+20 (2012) is funded extensively by foundations, governments and institutions including ClimateWorks, The European Climate Foundation, the Gordon and Betty Moore Foundation, the Leonardo DiCaprio Foundation and the Skoll Foundation. [Full list] It is governed by institutions including the United Nations Environment Programme. [Full list of Governing Councils] Partners include IPCC, the UN and IPBES. [Partners] The Future Earth Twitter account was created in December 2012. The Climate Group and GCCA/TckTckTck are included within the first 22 chosen accounts chosen to follow out of 883.

The Global Commons Alliance brands itself as a new 21^st century platform to transform the global economy under the pretense that doing so will benefit society and “sustain the natural systems of Earth”.

Many of the names found under the heading of “Systems Change” are those now well-recognized within this series:

Naoko Ishii: CEO and chair of the Global Environment Facility and co-chair of the World Economic Forum’s Platform for Accelerating the Circular Economy, co-chair of the Advisory Network of the High-Level Panel for a Sustainable Ocean Economy. [9]

Johan Rockström: Conservation International chief scientist, director designate of the Potsdam Institute for Climate Impact Research, co-chair of the Future Earth Advisory Committee

Christiana Figueres: former executive secretary, United Nations Framework Convention on Climate Change (UNFCCC), B Team Leader, Global Covenant of Mayors

Dominic Waughray: managing director, head of the Centre for Global Public Goods, World Economic Forum

Andrew Steer: president and chief executive officer, World Resources Institute, former Special Envoy for Climate Change, World Bank

Amy Luers: executive director, Future Earth

Nigel Topping: CEO, We Mean Business

Sunny Verghese: WBCSD chair, co-founder, CEO of Olam International, (to be explored in Volume II)

Inger Anderson: UNEP executive director, former director general of the International Union for Conservation of Nature (IUCN)

 

The organizations and institutions comprising the Global Commons Alliance include the World Economic Forum, We Mean Business Coalition, the World Resources Institute, the Natural Capital Coalition, CDP, Conservation International, International Union for the Conservation of Nature, the WBCSD, WWF, the Potsdam Institute and the Stockholm Resilience Centre.

The Global Commons Alliance partners [accessed September 13, 2019]:

BSR™ (Business for Social Responsibility™)

CDP

Ceres

Circle of Blue

Conservation International

EAT

Future Earth

Globaïa

Global Environment Facility

International Institute for Applied Systems Analysis

Natural Capital Coalition

Ocean Unite

Potsdam Institute for Climate Impact Research (PIK)

Stockholm Resilience Centre

The Nature Conservancy

UN Global Compact

UNEP-WCMC

WBCSD

We Mean Business Coalition

World Benchmarking Alliance

World Economic Forum

World Resources Institute

WWF

“In July 2016, the world took a giant step towards natural capital accounting by officially launching the Natural Capital Protocol— opening a new pathway for companies… The combination of systems transformation at the industry and business level, and economic restructuring on the financial and reporting level, will push the world in the right direction. But we need to abandon incrementalism in favour of complete transformation.

 

— Peter Bakker, President of the World Business Council for Sustainable Development, Transformative change to safeguard the global commons could mobilise investment, The Opportunity of the Commons, Global Environment Facility (GEF), IUCN, Global Commons Alliance, July 19, 2018, p. 29 [Emphasis added]

 

 

“Large reductions in the rate of deforestation in the Brazilian Amazon—80% between 2004 and 2014—open up opportunities for an alternative model based on seeing the Amazon as a global public good of biological assets for creating high-value products and ecosystem services… We are rapidly gaining understanding of how things are created in nature, how organisms sense their surroundings, how they move in their environment and how they behave and function. This is bringing within reach a third pathway where we aggressively research, develop, and scale up a new high-tech approach that sees the Amazon as a global public good of biological assets that can enable the creation of innovative high value products, services and platforms for current, and entirely new, markets.”

 

— The Amazon’s new industrial revolution, Carlos Nobre, Member of the UN Scientific Advisory Board for Global Sustainability and Juan Carlos Castilla-Rubio, Chairman of Space Time Ventures and a member of the World Economic Forum’s Global Future Council on Environment and Resource Security, The Opportunity of the Commons, Global Environment Facility (GEF), IUCN, Global Commons Alliance, July 19, 2018, p. 42 [Emphasis added]

 

A Plan For the Planet – The First Earth Commission

The Earth Commission (to be announced later this year according to Rockström) is to comprise a select team of scientists. Future Earth will host the Earth Commission’s scientific secretariat in collaboration with the Potsdam Institute for Climate Impact Research (PIK) and the International Institute for Applied Systems Analysis (IIASA). The Commission will be “part of an extensive network which is complementary to and builds on existing assessments, such as the IPCC, IPBES and GEO [Global Environment Outlook] reports.”

The insights of the Earth Commission will be central for informing the work of the new Science Based Targets network. This network will consist of a group of international NGOs that will create “practical applications”, and scalable solutions for corporations and cities. In addition, the NGO network will develop methodologies for corporations and municipalities “to set specific science-based targets to guide policies and practice.”

The Earth Commission structure is set up very much like ClimateWorks:

Again, we bear witness to the global mobilization of hundreds of millions, even billions, of citizens by a small yet powerful set of hegemonic institutions.

+++

Today we can learn more from the inspirational words and sound guidance left behind by Indigenous peoples and murdered revolutionaries, than all the scientists and experts in servitude to Western ideology combined. Thomas Sankara:

“Colonial plunder has decimated our forests without the slightest thought of replenishing them for our tomorrows. The unpunished disruption of the biosphere by savage and murderous forays on the land and in the air continues.

 

As Karl Marx said, those who live in a palace do not think about the same things, nor in the same way, as those who live in a hut. This struggle to defend the trees and forests is above all a struggle against imperialism. Because imperialism is the arsonist setting fire to our forests and our savannas…

 

We can win this struggle if we choose to be architects and not simply bees. It will be the victory of consciousness over instinct. The bee and the architect, yes! If the author of these lines will allow me, I will extend this twofold analogy to a threefold one: the bee, the architect, and the revolutionary architect.”

 

[Thomas Sankara: Imperialism is the Arsonist of our Forests and Savannas, at the International Conference on Trees and Forests, Paris, February 5, 1986]

The solutions to our multiple ecological crises will not be discovered by Mission Innovation, Google, nor Verizon. The knowledge to live in harmony with the Earth already exists. The knowledge is retained and understood by the planet’s Indigenous peoples struggling to maintain their existence in the Earth’s remaining forests and natural spaces, protecting what remains of the Earth’s living natural communities.

The fact that WWF, at the helm of the “new climate economy” being propelled forward by the UN-WEF Partnership, bears responsibility for the mass displacement, torture, murder and rape of Indigenous peoples with no public outcry from the Western citizenry, sheds an ugly light on white supremacist values that infect Western science, Western academia and Western society as a whole.

The revolutionary architects are not to be found in the ivory towers of the West. We continue to indulge in willful blindness at our own peril.

 

 

End Notes:

[1] Other funders include the Compton Foundation, Instituto Arapyaú, Instituto Ekos Brasil, Kendeda Foundation, The Minor Foundation for Major Challenges, and the Stichting Global Climate Action.

[2] “CBS’s emphasis on information sharing and coordination between stakeholders mirrors the GCCA’s own capacity-building approach. The fact that Jennifer Morgan, who had played an instrumental role in launching the GCCA, was now in charge of IPPI and was actively involved in the CBS project supports this idea. A number of those who were active in CBS had also been involved in the GCCA. Like the GCCA’s nerve centre, the CBS’s “global team” brought together members of the international climate community representing a wide array of both insider and outsider organizations—environmental and development NGOs, climate networks, campaign groups, think tanks and research organizations, as well as foundations. While some NGOs were initially reluctant to join, arguing that there was a risk of overlap between their activities and those of CBS, the global team ultimately brought together representatives from the most prominent and active organizations in the international climate arena. As with the GCCA, among those who were not represented were groups associated with the climate justice movement. Members of the “global team” regularly took part in conference calls, strategy sessions, workshops and conferences to share views, information and intelligence on policy-related issues, and collectively establish strategic priorities.” [Source: The Price of Climate Action-Philanthropic Foundations in the International Climate Debate, published in 2016 by Edouard Morena, p. 110]

[3] On November 15, 2018, the Climate Markets and Investment Association reported that the parties that comprise the Climate Finance Partnership would “work together to finalize the design and structure of what we anticipate will be a flagship blended capital investment vehicle by the end of the first quarter, 2019.” All media inquiries pertaining to this announcement were to be directed to Climate Nexus (People’s Climate March) or the European Climate Foundation.

[4] GCCA’s multi-lingual digital publishing stream, The Tree, rose to meet the needs of this historic year, putting its network-based approach to good use keeping thousands of influencers informed and intervening in key climate debates. By the end of 2015, The Tree counted more than 2,500 actively engaged influencers (977 in Europe, 803 in North America, 493 in Australasia, and the remaining 293 in Latin America) – a rise of nearly 1,000 since 2014 – and had a cumulative potential Twitter reach of over 26 million. The Tree was also GCCA’s primary vehicle for circulating the ‘Road Through Paris’ narrative, working in five languages across nine countries and regions during COP21, with seven Tree editors on the ground in Paris to support the GSCC+ communications efforts and deliver special daily Tree Alerts for the network. [Source: Global Call for Climate Action Annual Report 2015–2016, p. 5]

[5] “Thanks to all our judges for their nominations, and apologies that a lot of their excellent recommendations didn’t make it to the final fifteen: Alice Bows-Larkin, Max Boycoff, Simon Buckle, Mike Childs, Tan Copsey, Susannah Eliott, Sam Geall, Will Grant, Fiona Fox, Leo Hickman, Brendan Montague, Tim Nuthall, James Painter, Chris Rapley, John Timmer, James Wilsdon.” [Source]

[6] Three years to safeguard our climate (Nature 546, 593–595; 2017), co-signatories:

Andrew Steer, president and CEO, World Resources Institute

 

Caio Koch-Weser, chairman, European Climate Foundation

 

Charlotte Pera, president and CEO, ClimateWorks

 

Daniela Saltzman, director, Generation Investment Management

 

David Blood, senior partner, Generation Investment Management

 

Helen Mountford, programme director, New Climate Economy

 

Jeremy Oppenheim, partner, SystemIQ

 

Joanna Haigh, co-director, Grantham Institute for Climate Change & Environment

 

Keith Tuffley, managing partner and CEO, B Team

 

Laurence Tubiana, CEO, European Climate Foundation (ECF)

 

Mark Malloch-Brown, chair, Business and Sustainable Development Commission

 

Mark Watts, executive director, C40 Cities Climate Leadership Group

 

Mary Robinson, president and chair of the board of trustees, the Mary Robinson Foundation

 

Mindy Lubber, president, CERES

 

Nigel Topping, CEO, We Mean Business

 

Paul Polman, CEO, Unilever

 

Paul Simpson, CEO, Carbon Disclosure Project

 

Peter Bakker, president and CEO, World Business Council for Sustainable Development

 

Peter Seligmann, chairman, CEO and co-founder, Conservation International

 

Rachel Kyte, CEO, Sustainable Energy for All

 

Sharan Burrow, International Trade Union Confederation, general secretary

 

Tom Brookes, executive director, strategic communications, European Climate Foundation

 

Tomas Insua, executive director, Global Catholic Climate Movement

 

Wael Hmaidan, international director, Climate Action Network (CAN)

 

Yacob Mulugetta, professor of Energy and Development

 

[Source]

[7] “The environmental devastation this would entail is meant to be addressed by the ‘endeavour to decouple economic growth from environmental degradation’, which is meaningless unless undertaken in absolute terms and that is simply impossible for the industrial economy being promoted in Goal 9. Yet, hoping for technological miracles fits well with faith in a never-ending economic expansion of material and energy throughput.” Source: Clive Spash, This Changes Nothing – The Paris Agreement to Ignore Reality, WU Vienna University of Economics and Business, Vienna, Austria, 2016

[8] “Sustainable Energy for All (SE4All) is yet another striking example of the emerging trend of gradually shifting (“outsourcing”) activities from the UN to a multi-stakeholder body positioned outside the UN system, while still using the name and reputation of the UN… In addition to participating in the deliberations of the High-Level Group, the business actors also provided financial support. As the Report of the Co-Chairs from September 2012 pointed out, “(t)he Sustainable Energy for All initiative has depended on generous contributions from its sup-porters,” including, in addition to a few government donors, the UN Foundation, Masdar (the Abu Dhabi Future Energy Company), the Bank of America, First Solar, Johnson Controls, Veolia Environment, and the International Copper Association. In addition, the consulting firm Accenture and the Norwegian oil company Statoil seconded senior man-agers to the Sustainable Energy for All secretariat, and Statoil designed the Sustainable Energy for All logo.” [Source: Fit for whose purpose? Private funding and corporate influence in the United Nations, 2015]

[9] Naoko Ishii, elected as CEO and Chair of the Global Environment Facility in 2012. Before Joining the GEF, Naoko was Japan Deputy Vice Minister of Finance, and represented the Japanese Government during the design of the Green Climate Fund. She worked as a Country Director for the World Bank, and has held positions at the IMF and Harvard Institute for International Development. Naoko is co-chair of the World Economic Forum’s Platform for Accelerating the Circular Economy, and co-chair of the Advisory Network of the High-Level Panel for a Sustainable Ocean Economy. She is a special advisor to the China Council for International Cooperation on Environment and Development, a Commissioner for the Global Adaptation Commission, Member of the Leadership Council of the UN Sustainable Development Solutions Network, and of the Advisory Committee of Future Earth. [Source]

The Manufacturing of Greta Thunberg – for Consent: The Most Inconvenient Truth: “Capitalism is in Danger of Falling Apart” [ACT III]

January 28, 2019

By Cory Morningstar

 

This is ACT III of the six-part series: The Manufacturing of Greta Thunberg – for Consent: The Political Economy of the Non-Profit Industrial Complex

 

In ACT I of this new body of research I opened the dialogue with the observations of artist Hiroyuki Hamada:

 

“What’s infuriating about manipulations by the Non Profit Industrial Complex is that they harvest the goodwill of the people, especially young people. They target those who were not given the skills and knowledge to truly think for themselves by institutions which are designed to serve the ruling class. Capitalism operates systematically and structurally like a cage to raise domesticated animals. Those organizations and their projects which operate under false slogans of humanity in order to prop up the hierarchy of money and violence are fast becoming some of the most crucial elements of the invisible cage of corporatism, colonialism and militarism.”

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [Addenda: I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

Volume I:

In ACT I, I disclosed that Greta Thunberg, the current child prodigy and face of the youth movement to combat climate change, served as special youth advisor and trustee to the foundation established by “We Don’t Have Time”, a burgeoning mainstream tech start-up. I then explored the ambitions behind the tech company We Don’t Have Time.

In ACT II, I illustrated how today’s youth are the sacrificial lambs for the ruling elite. Also in this act I introduced the board members and advisors to “We Don’t Have Time.” I explored the leadership in the nascent We Don’t Have Time and the partnerships between the well established corporate environmental entities: Al Gore’s Climate Reality Project, 350.org, Avaaz, Global Utmaning (Global Challenge), the World Bank, and the World Economic Forum (WEF).

In ACT III, I deconstruct how Al Gore and the Planet’s most powerful capitalists are behind today’s manufactured youth movements and why. I explore the We Don’t Have Time/Thunberg connections to Our Revolution, the Sanders Institute, This Is Zero Hour, the Sunrise Movement and the Green New Deal. I also touch upon Thunberg’s famous family. In particular, Thunberg’s celebrity mother, Malena Ernman (WWF Environmental Hero of the Year 2017), and her August 2018 book launch. I then explore the generous media attention afforded to Thunberg in both May and April of 2018 by SvD, one of Sweden’s largest newspapers.

In ACT IV, I examine the current campaign, now unfolding, in “leading the public into emergency mode”. More importantly, I summarize who and what this mode is to serve.

In ACT V, I take a closer look at the Green New Deal. I explore Data for Progress and the targeting of female youth as a key “femographic”. I connect the primary architect and authors of the “Green New Deal” data to the World Resources Institute. From there, I walk you through the interlocking Business & Sustainable Development Commission, the Global Commission on the Economy and Climate, and the New Climate Economy – a project of the World Resources Institute. I disclose the common thread between these groups and the assignment of money to nature, represented by the Natural Capital Coalition and the non-profit industrial complex as an entity. Finally, I reveal how this has culminated in the implementation of payments for ecosystem services (the financialization and privatization of nature, global in scale) which is “expected to be adopted during the fifteenth meeting in Beijing in 2020.”

In the final act, ACT VI [Crescendo], I wrap up the series by divulging that the very foundations which have financed the climate “movement” over the past decade are the same foundations now partnered with the Climate Finance Partnership looking to unlock 100 trillion dollars from pension funds. I reveal the identities of individuals and groups at the helm of this interlocking matrix, controlling both the medium and the message. I take a step back in time to briefly demonstrate the ten years of strategic social engineering that have brought us to this very precipice. I look at the relationship between WWF, Stockholm Institute and World Resources Institute as key instruments in the creation of the financialization of nature. I also take a look at what the first public campaigns for the financialization of nature (“natural capital”) that are slowly being brought into the public realm by WWF. I reflect upon how mainstream NGOs are attempting to safeguard their influence and further manipulate the populace by going underground through Extinction Rebellion groups being organized in the US and across the world.

With the smoke now cleared, the weak and essentially non-existent demands reminiscent of the 2009 TckTckTck “demands” can now be fully understood.

Some of these topics, in addition to others, will be released and discussed in further detail as addenda built on the large volume of research. This includes stepping through the looking glass, with an exploration of what the real “Green New Deal” under the Fourth Industrial Revolution will look like. Also forthcoming is a look at the power of celebrity – and how it has become a key tool for both capital and conformity.

[*Note: This series contains information and quotes that have been translated from Swedish to English via Google Translator.]

 

 

 

A C T   T H R E E

 

Malena Ernman: WWF Environmental Hero of the Year, 2017

Greta Thunberg’s mother and father. Opera singer Malena Ernman with husband actor Svante Thunberg at the Polar Music Prize, 2012. Ernman represented Sweden in the Eurovision Song Contest in 2009. Photo: Chapman

In October, 2018, Miljö & Utveckling recognized We Don’t Have Time founder, Ingmar Rentzhog, as Sweden’s #1 Environmental Influencer of the year. [Source: The Secret Sauce of a Global Climate Movement]

Greta Thunberg, special youth advisor and trustee to the burgeoning mainstream tech start-up, We Don’t Have Time,  was recognized as the #2 influencer of the year.

The previous month, on September 1, 2018, Dagens Nyheter, Sweden’s most prominent newspaper, ran an op-ed from Global Challenge titled “The Acute Climate Crisis Requires a Broad Political Gathering”:

“Although much of the change required is both possible and profitable, vigorous political campaigns are essential to adjust prices, taxes and regulations so that the transition to a sustainable society becomes attractive, profitable and fast. ” [Full letter in English]

“The signatories stand ready to assist in the process, in support of transforming our society and the wider world into a low-carbon economy: Mats Andersson, Vice Chairman of the Global Challenges Foundation; Erik Brandsma, CEO of Jämtkraft; Malena Ernman, Opera Singer; Antje Jackelén, Archbishop; Staffan Laestadius, Professor Emeritus KTH; Kristina Persson, former Minister of the Future; Ingmar Rentzhog, Chairman of the Global Development Challenge; Johan Rockström, Professor of Environmental Sciences SU; Daniel Sachs, CEO of Proventus; and Anders Wijkman, Chairman of the Club of Rome.”

Anders Wijkman, cited in the above signatories, is a former member of parliament, chairman of the Swedish Environment Council and the former co-president of the Club of Rome. He is also a member of Global Utmaning with a special commitment to climate issues and circular finances.

Also cited in the above signatories is Malena Ernman, mother of Greta Thunberg.

In an interview published October 15, 2018 recognizing Rentzhog as the “#1 Environmental Influencer of the year”, Miljö & Utveckling asks Rentzhog who are his greatest influences. He cites Greta Thunberg, yet does not mention the assistance his company provided Thunberg (current We Don’t Have Time special youth advisor and trustee) that would result in her campaign going international. Nor does he identify his relationship with Thunberg’s mother, Marlena Ernman, who is briefly cited in the same article.

Earlier in the year, on May 4, 2018, Rentzhog and Ernman were both featured guests at the Friday opening gala of the climate conference (“climate change day”) held from May 4-6 in Stockholm, Sweden. Greta Thunberg’s sister, Beata Ernman-Thunberg, was also featured in the program. This was a low key, modest event.

Thunberg was born into privilege and wealth.

Her mother is Swedish opera singer and celebrity Malena Ernman. Her father is actor Svante Thunberg, while her grandfather is actor and director Olof Thunberg. “Her ancestor on her father’s side is the Nobel Prize winner, Svante Arrhenius. Arrhenius was a Swedish physicist and chemist who received the Nobel Prize for Chemistry in 1903. He is known for myriad scientific contributions but it was his discovery that an increase in atmospheric carbon dioxide increases the Earth’s surface temperature. That finding led to the conclusion that human-made carbon dioxide emissions cause global warming.” [Source][On the Influence of Carbonic Acid in the Air upon the Temperature of the Ground, Svante Arrhenius, 1896]

The newspaper Svenska Dagbladet (SvD) is the third largest in circulation in Sweden. It has been generous in its coverage of both Thunberg and her mother, Ernman.

On May 30, 2018, SvD selected Thunberg as one of its winning laureates in the SvD youth writing competition for the climate.

Prior to this, on April 21, 2018 SvD gave coverage of the families book that was underway. The book “Scener ur Hjärtat” (which translates in English to “Scenes of the Heart”), about the mental health challenges within her family coupled with anxieties facing climate change, would be launched on August 24, 2018, four days following the first day of Thunberg’s school strike (August 20, 2018).

World Wildlife Fund (WWF), perhaps the most corporate and egregious NGO in the world, and a fully corporatized Greenpeace, have both been instrumental in the propping up of Thunberg with the support of other international NGOs such as 350.org. On October 11, 2017, WWF Sweden awarded Ernman with the Environmental Hero award.

“Artist Malena Ernman and biologist Rebecka Le Moine appointed Miljöhälter of the Year by WWF” [Source]

On September 17, 2018, WWF Sweden named Thunberg as one of its three nominees for the Young Environmental Hero of the year 2018.

Greenpeace Sweden: ” Malena Ernman is an incredible activist in the fight to preserve our forest for future generations. Thanks to the support of her, and all of you other amazing people who support us, we can continue to protect our outstanding planet. Do you also want to give away a Christmas present that makes a real difference?” [Source: Facebook]

Greenpeace also utilizes Ernman, and Thunberg, to promote their powerful brand. Few are aware that in 1997, Greenpeace believed that climate policy must reflect the understanding that the world must not exceed a 1ºC temperature rise. Yet not long after, in 2009, with a full ecological crisis now engulfing the planet, Greenpeace led the demand (at the United Nations Conference of the Parties in Copenhagen), for a binding agreement that would allow the Earth to further warm to a full 2ºC. The 2ºC demand, under the umbrella group TckTckTck, co-founded by Greenpeace, would undermine Bolivia, the G77 and other small island states that had fought for a binding agreement to keep global temperatures from exceeding 1ºC. The following year, 350.org – another co-founder of TckTckTck – would undermine the Indigenous peoples of Bolivia yet again at the World People’s Conference on Climate Change and the Rights of Mother Earth, held in Cochabamba, Bolivia.

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“Capitalism is in Danger of Falling Apart”

“But the more important fact remains: the mainstream debate is about how to practise capitalism, not whether we should choose between capitalism and some other system.” — Generation Investment

“We are making the case for long-term greed.” Al Gore and David Blood, in Generation’s New York City Office. August 25, 2015. (Christopher Griffith) [Source]

Utilizing the power of celebrity (an unprecedented phenomenon for the expansion of capital in the west), today’s global influencers such as Thunberg, are fully utilized to create a sense of urgency in regard to the climate crisis. The unspoken reality is, they are the very marketing strategy to save capitalism. This is a very “inconvenient truth”.

The Financial Times, July 27, 2014:

“Now is a crucial moment for investors, he continues. “The next five to 10 years is the most critical time to accelerate the transition to a low-carbon economy. We think capitalism is in danger of falling apart. As a result, the business, which has been fairly reticent in the past about the mechanics of investing sustainably, is planning to increase its visibility. ‘We need to go all in. We are going to be more aggressive because we have to.'” — Blood and Gore: “Capitalism is in Danger of Falling Apart”, Financial Times, July 27, 2014

The September 8, 2015 article “David Blood and Al Gore Want to Reach the Next Generation” published by Institutional Investor, disclosed that “the California State Teachers’ Retirement System [CalSTRS], the second-­largest public pension fund in the U.S., with $191 billion in assets, was the first American institutional investor to invest in Generation.” This was part and parcel of the divestment campaign led by Ceres partner 350.org on behalf of wall street and finance. Jack Ehnes, CEO of CalSTRS, also serves on the board of Ceres.

The same article sheds light on the driving force behind the environmental NGOs that comprise the non-profit industrial complex and interlocking directorate highway that merges the non-profit industrial complex (NPIC) with the corporate world of finance:

“I would highly recommend people who are looking to divest from carbon take a look at Generation,’ says Larry Schweiger, a longtime conservationist and a board member of the Climate Reality Project, a nonprofit founded by Gore to promote education and initiatives about climate change. Schweiger was president and CEO of the National Wildlife Federation from 2004 to 2014; under his watch the NWF became a Generation investor. ‘It was one of the best-­performing investments in our portfolio.’ he says.” — September 8, 2015, “David Blood and Al Gore Want to Reach the Next Generation,  Institutional Investor

Jumping forward, to April 29, 2018, the article, Al Gore: Sustainability is History’s Biggest Investment Opportunity, published by the Financial Times, discloses “climate wealth” is not for the many, but rather for the few:

“Generation lists large public sector investors among its clients, such as Calstrs, the $223bn Californian teachers’ pension plan, the $192bn New York State pension plan and the UK’s Environment Agency retirement fund. It also manages money for wealthy individuals but has stopped short of opening to retail investors. Almost all its assets are run in equity mandates, yet $1bn is invested in private equity.” [Source]

“I called Generation Income and found that their investment opportunities are limited.  They have two investment funds – Global Equity and Asia Equity.  The Global Equity fund is currently closed – there is a multi-year waiting list that is also currently closed.  The minimum investment is $1 million and you need to be super-accredited.  The fund seems to be targeted at institutional investors – not individuals.  The Asia Equity fund is open but the same minimum requirements apply ($1M minimum).” [Source: AIO Financial]

Generation Investment board members include eco-luminaries such as Mary Robinson, a former president of Ireland and the founder of the nonprofit, Mary Robinson Foundation. Robinson serves as president to Richard Branson’s B Team, which is managed by Purpose – the  public relations arm of Avaaz.

 

At this juncture, seeing as we are being led to believe that “sustainable investments” are the pathway to solving our planetary crisis, it might be wise to ask in what sustainable corporations Generation Investment is investing. Generation Investment has created a focus list of some 125 companies around the world in which it invests not based on how sustainable the business is, but rather, “on the quality of their business and management.” [Source]

Generation Investment’s portfolio and investments include multinational corporations with horrendous records of malfeasance, such as Amazon, Nike, Colgate, MasterCard, and the Chipotle restaurant chain with heavy investments in health and technology. And as all of these corporations are heavily invested and/or dependent on fossil fuels, how Generation Investment can justify investing in these companies is anyone’s guess.

“[Gore] and his colleagues are aiming at a small audience within the financial world that steers the flow of capital, and at the political authorities that set the rules for the financial system. ‘It turns out that in capitalism, the people with the real influence are the ones with capital!’ Gore told me during one of our talks this year. The message he hopes Generation’s record will call attention to is one the world’s investors can’t ignore: They can make more money if they change their practices in a way that will, at the same time, also reduce the environmental and social damage modern capitalism can do.” [Source]

[Tracking Al Gore’s Generation Investment Management Portfolio]

Above: The Washington D.C, 2017 People’s Climate March:  “The B Team, led by Sir Richard Branson, Sharan Burrow and former Vice President Al Gore, joined hundreds of thousands of workers, scientists, business leaders, students, parents, grandparents, children and indigenous groups demanding action on climate change by the U.S. administration.” [Source]

“It’s about an industrial transformation on a scale that we’ve never seen before.” — Sharan Burrow, general secretary, International Trade Union Confederation, B Team leader [Video]

 

“This is the biggest economic opportunity of our lifetime. This movement has left the station and is never going to stop.” — Jean Oelwang, President, Virgin Unite, Senior Partner, The B Team

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An Inconvenient Case Study: M-Kopa Solar, Africa

Source: M-Kopa website

“We think it’s possible to build a business with no trade-offs. We can benefit the environment. Our customers will be better off. And we’ll get richer. We all can win.” M-Kopa Canadian co-founder, Jesse Moore

Gore, with a net worth of approx. 350 million dollars, pays much lip service to subjects of inequality, wealth disparity and poverty.  Thus, it is useful to actually take a look at what the much hyped green energy revolution actually looks like, when played out in real life and exactly who is being served by the so-called “green revolution”.

M-Kopa Solar – “Power for Everyone” is a pay-per-use solar power provider (in the form of solar kits) created for impoverished African countries by white uber rich capitalists. The countries targeted thus far include rural Kenya, Tanzania and Uganda.

M-Kopa is the brainchild of Jesse Moore (CEO), Chad Larson and Nick Hughes —who helped develop M-Pesa, which has more than 19 million users in Kenya. [1]

From its inception, Gore’s firm has been a lead equity investor of M-Kopa. Incubated by Signal Point Partners in 2011, M-Kopa Solar raised money from investors including Richard Branson and Generation Investment Management. Launching in late 2012, the company’s initial goal of selling 1,000 solar packages a week within three years was reached within 12 months. On December 2, 2015, M-Kopa, now the world’s leading “pay-as-you-go energy provider to off-grid homes”, announced the closing of a 19 million USD financing round led by Generation Investment Management LLP. [Source]

Included on the M-Kopa board of advisors is Colin Le Duc, a founding partner of Generation Investment Management and the Co-CIO of Generation’s growth equity Climate Solutions Funds.

Other investors/lenders/partners include Shell Foundation and the Bill and Melinda Gates Foundation.

At this juncture, before we continue, it is vital to note that, in 2015, M-Kopa estimated that eighty percent of its customers lived on less than 2 USD per day.

By 2015, M-Kopa had reached over 40 million USD in revenue.

The December 2, 2015 Bloomberg article “The Solar Company Making a Profit on Poor Africans – M-Kopa Plans to be a $1 Billion Company by Selling Solar Panels to Rural Residents—and Providing Them With Credit” discloses the reality behind corporate vulturism hidden beneath a vellum of white saviour greenwash. Following the “success” of prepaid water meters for many African countries, M-Kopa charges high interest rates to the poor, with astronomically higher dividends/returns going back to the rich:

“The interest M-Kopa charges is high by U.S. or European standards. The cash price of one of its products is about 20 percent less than the installment price. But in the markets where the company’s working—so far, Kenya, Tanzania, and Uganda—the rates are competitive. Traditional microfinance companies typically charge about 20 percent interest on their loans, and in October the Kenyan government issued treasury bills that offered investors a 23 percent annual return.”

Upon first glance, a person would assume this business is the selling of solar. Yet this assumption would be a mistake. The product is finance: “About a quarter of those who pay off their first purchase move on to others, the company says.” This is colonization in a 21^st century new form. Colonization via debt made possible by the selling of Western values.

Other vultures exploiting the impoverished and vulnerable under the guise of green and “clean energy for all” include stalwart organizations, such as the Gates Foundation and Mastercard.

Unlike Western finance, where loans are usually paid in monthly installments, Africans are not given this same measure of trust. Rather, on top of a deposit, they must pay for their new loan (debt) on a daily basis. Perhaps this can be filed under “green energy racism”. Those that do not make their payments, will be punished accordingly: “Our loan officer is that SIM card in the device that can shut it off remotely,” says Chad Larson, M-Kopa’s finance director and its third co-founder. “We know that it’s important for them to keep their lights on at night, so they can be counted on to keep paying.” [Source] [“The pay-as-you-go feature is enabled by embedded machine-to-machine technology that allows M-KOPA to receive payments through the M-Pesa mobile money platform. M-KOPA can turn off the device remotely if the customer falls behind on payments. Repayments create a credit history for poor consumers that may give them access to other financial services.”][Source]

“The solar lamps are programmed in such a way that they automatically switch off whenever customers default on the daily payments. The start-up provides a solar power system that consists of a panel, three lamps, radio and mobile phone charging kit.” — M-Pesa solar dealer to blacklist defaulters with credit bureaus, February 18, 2015

Daily payments for M-Kopa are topped up through the M-Pesa service whereby Safaricom, the largest telecommunications corporation in Kenya (and the most profitable company in the East and Central African region) earns an undisclosed fee for every transaction. M-Kopa and Kenya Power, are Safaricom’s biggest pay-billing clients. [In 2015, Kenya’s Safaricom CEO Bob Collymore was the fourth African to join Richard Branson’s B Team – Ventures Africa].

“We don’t invest in solar at all,” says David Rossow, who helps manage the Gates Foundation’s $1.5 billion portfolio of program-related investments (PRIs). The foundation doesn’t even have a clean energy program. But it does have a program called Financial Services for the Poor. “We care about asset-backed lending for the last mile.” [Source]

Of further value for our white saviour entrepreneurs is the valuable metadata: ” M-Kopa’s current customer contract stipulates that the data the company amasses can be used only to improve customer experience, but the company has plans to collect listener and viewership data from its radios and televisions. ‘There’s data we can gather that practically no one else can,’ [Chad] Larson says.”

And what does the green energy revolution, wholly dependent on the further plundering of the Earth, actually bring to Africa, where more than 600 million people have zero access to electricity and more than 300 million have no clean sanitation? A solar oven? A toilet? Water filtration? Plumbing? Schools? Health clinics? Hospitals? Answer: the television.

“Make your payments in full and on time, so you can qualify for system upgrades and much more!” — M-Kopa website

And just because the business is actually finance, more than it is providing solar products, [2] that doesn’t mean there isn’t ample opportunity to rob African people blind. The price of the basic 24-inch television solar kit [2-1][2-2] when financed is an outrageous 644.88 USD. The cash price is still a whopping 546.61 USD, which is an exorbitant sum for people who exist on $2 (USD) per day. Of course, this price only remains so if the daily payments are made each and every day, ensuring no additional interest or penalties accumulate on top of the original loan amount.

The gross exploitation here is beyond the pale. Consider a 30W solar package comparable to the M-Kopa package above can be purchased retail for 157.99 USD on Amazon. Likewise, the price of a basic 24-inch LED television is often advertised in the United States and Canada for under 100.00 USD/CND. Many of the items sold in the packages, [2-3], can be found in the proliferating Western “dollar” stores for $1.00 (USD) each.

 

Photo: M-Kopa

One might wonder what happens when the loans outlive the outsourced products with short-lived warranties – a two-year warranty on the 24-inch television and a one-year warranty on accessories.

Between bombing campaigns on African countries, former US president Barrack Obama found time to visit the M-Kopa solar corporation. “US President Barack Obama talks to June Muli, M-Kopa’s head of customer care, during the Global Entrepreneurship Summit in Nairobi in July 2015. Photo: M-Kopa.” [Source: Forbes]

In February 2015, M-Kopa announced its plan to have their customers, who defaulted on their loans, blacklisted with credit bureaus:

“M-Pesa-linked solar dealer, M-Kopa, will from April begin sharing information on loan defaulters with credit reference bureaus to arrest the rising number of non-payers. The firm has issued a notice saying it plans to share information on how customers pay for their M-Kopa solar kits, in a move that will see defaulters blacklisted by lenders. M-Kopa now joins other utility providers such as Kenya Power and water service boards which have taken to credit reference bureaus to list those who default on paying their bills.” [Source]

Credit and the perpetual debt that ensues is not the only aspect of the American dream that multinational corporations are bringing to the Global South.

To be clear, it’s not “sustainable economies” that our corporate overlords pursue. A capitalism that is in trouble, must seek out – in order to save itself, new markets:

“The Gates Foundation’s team saw in M-KOPA an opportunity to demonstrate that mobile financial services could help businesses get more such valuable products into the hands of a new market of eager consumers: poor people.” [Source]

“The key was helping M-KOPA turn its customer accounts into bankable collateral. Other investors were taking equity positions in the startup. The Gates Foundation instead made a $5 million loan, alongside the Commercial Bank of Africa. The thesis: if M-KOPA could successfully pay back the loan, local commercial banks would see the payments from pay-as-you-go financing schemes as a reliable revenue stream. That would create a new lendable asset class.” — Banking on the Poor, summer, 2016, Stanford Social Innovation Review

Here we must look at the reality behind the “green jobs” – that M-Kopa created – a pivotal selling feature of the so-called “green economy”, new green deal, sustainable development / global goals, and a myriad of other holistic sounding language that mask reality.

What is rarely mentioned, if ever, is the fact that the M-Kopa solar panels, televisions, etc. are not made locally, rather, they are “sourced from overseas markets.” (China) Although the company has suggested that solar panels may be made locally over the next few years, (likely due to the growing animosity from Kenyans), the following information will demonstrate that this will only be the case if Kenyans can be exploited more so than Chinese.

 

In the March 19, 2018 article, Solar Firm M-Kopa Lays off 450 Staff to Cut Costs, published by Business Daily Africa, the reason for doing so was disclosed in no uncertain terms:

“Kenya’s mobile phone-based solar kit reseller M-Kopa Solar fired 450 workers in its subsidiaries in four countries to ease operational costs and boost profitability.

 

M-Kopa co-founder and CEO Jesse Moore said the firm was in a better position to meet its targets and expand solar connections to the next one million customers in Kenya, Uganda and Tanzania offices.

 

‘This was done to reduce fixed costs and keep us on the path to profitability which resulted in job reductions across offices in Kenya, Uganda, Tanzania and UK, reducing our global headcount by 18 per cent,’ he said.”

An article published by Quartz Africa four days prior, on March 15, 2018, was even more to the point:

“M-Kopa, the Kenyan pay-per-use solar power provider, is downsizing in a bid to improve its competitiveness, ensure long-term sustainability, and increase return for investors.”

This is worth emphasizing. To be clear – this is a profitable increase for investors, with net-worths of millions of dollars – made at the expense of firing workers making approx. $2.00 USD per day.

March 15, 2018: M-KOPA secures 100million Ksh from CDC, FinDev Canada: CIO East Africa (L-R) Jesse Moore, Co-Founder and CEO, M-KOPA and Paul Lamontagne, Managing Director of FinDev Canada during a customer site visit in Ngong.

Immediately following the sacking of African M-Kopa employees – along with outsourcing – Generation Investment put up more funding. The  March 21, 2018, article “M-Kopa Solar Receives $10 Million Investment After Sacking 150 Employees” published by the Kenyan Wall Street, disclosed the following:

“The investment comes after the company completed a restructuring exercise that saw staff count reduce by 18% from 1000 to 850 across East Africa. As we reported last week, about 78 developers were fired and their work has now been outsourced to a foreign company called Applicita that is owned by the company’s new CTO.

 

According to the CEO Jesse Moore, the restructuring process has been driven by the need to increase its competitiveness, enhance long-term sustainability, and boost investors’ returns.

 

The FinDev investment was led by CDC Group, an investor that had formerly pumped $7 million into the company, and includes follow-on investments by Generation Investment Management and LGT Venture Philanthropy. The two firms are current M-Kopa shareholders.”

The white colonization that continues to proliferate was not lost on Kenyan Wall Street which noted:

“… the company continues to raise eyebrows over its status as a Kenyan startup since its senior management is mostly composed of foreigners. What’s more, the matter of sacking local employees to outsource its operations to a foreign company will not go forgotten.”

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“The Gathering” & Nurturing of Foundation Funded Pragmatism

As disclosed in ACT I of this series, the very first people tagged in the initial Thunberg school strike tweet by We Don’t Have Time founder, Ingmar Rentzhog, were the following five Twitter users: Greta Thunberg, This Is Zero Hour, Jamie Margolin, the teenage founder of This Is Zero Hour, Al Gore’s Climate Reality Project and the People’s Climate Strike Twitter account (in the identical font and aesthetics as 350.org).

The first tweets from any given NGO Twitter accounts are important as they often reveal exactly for what purpose/action the account was created for. In this particular instance, the very first tweet from the People’s Climate Strike account contained the hashtag #floodthesystem (July 24, 2015). This hashtag was devised to promote the action named Flood Wall Street, which took place on September 28, 2015, leading up to the second People’s Climate March on November 29, 2015. In 2015, the first to start using the #floodthesystem hashtag were This Changes Everything (NGO of Naomi Klein, 350.org board member), May 6, 2015; OccuWorld, May 12, 2015 (“something big is coming this fall”), retweeted by Rising Tide North America, Sharon Vardatira, Meridian Consulting, May 13, 2015, and Occupy Wall Street, May 20, 2015.

The strategy behind devising different social media accounts affiliated with hashtags, campaigns and NGO manufactured movements, is one that will catch fire. Such is the case with the Climate Strike Twitter account (Climate Strike! – Global Climate Convergence) that was largely abandoned by 2017, and #EarthStrike, which largely failed to catch fire (thus far), to this very recent climate strike – as a hashtag – that has struck gold with the public psyche.

The “one 15 year old girl” tweet was then re-tweeted by Paola Fiore, founder and CEO of ETICAMBIENTE® Sustainability Management & Communications Consulting. Fiore is also the National Coordinator for Italy for The Climate Reality Project Europe. [1] Affiliations, memberships and partnerships of Fiore’s firm include, but are not limited to, the Association for Coaching, Eco Community, United Planet Faith & Science Initiative (Archbishop Desmond Tutu is a founding member as is Dr. Rajendra Pachauri), 2degrees (funded by the European Commission), and the International Coach Federation. ETICAMBIENTE® holds membership with both The Climate Reality Project, and it’s client, the International Society of Sustainability Professionals.

The first “follows”‘ selected from any given NGO Twitter account are also important as they often reveal who created the account – or those closest affiliated with the project. In this instance, the first two follows for the People’s Climate Strike Twitter account (created June 2015) are Cheri  Honkala and the Poor People’s Economic Human Rights Campaign founded by Honkala. Honkala was the “Our Revolution” endorsed candidate for Pensylvania State Representative (#WeAreThe197th) in 2017.

With the formation of board announced on August 29, 2016, the 2018 Our Revolution winning candidates included Bernie Sanders and Alexandria Ocasio-Cortez. On September 18, 2018 Our Revolution (OR) and the Progressive Democrats of America (PDA) announced a formal partnership established by both of the organizations national boards.  “PDA  is a grassroots political action committee, founded in 2004 to transform the Democratic Party and U.S. politics by electing progressives to federal office.” The PDA National Advisory Board includes members of US Congress, documentary film maker Michael Moore, commentator Thom Hartmann, Medea Benjamin of Code Pink and others of high liberal status.[5]

Recently, a new institute was launched which is partnered with Our Revolution: The Sanders Institute (“Our Mission: To Revitalize Democracy”). The inaugural conference (The Sanders Institute Gathering) took place in Burlington, Vermont (US) from November 29 – December 1, 2018. The invite only event  included the crème de la crème of the liberal political establishment including; Bernie Sanders who delivered the keynote, 350.org board member Naomi Klein and 350.org founder Bill McKibben ( Sanders Institute fellow) who both spoke on the New Green Deal,  Jeffrey Sachs (Sanders Institute fellow), Cornel West (Sanders Institute fellow) New York mayor Bill de Blasio, Nina Turner (Ohio state senator, president of Our Revolution), Ben Cohen (Ben & Jerry’s), and U.S. representative Tulsi Gabbard (Sanders Institute fellow) [Full list]

The green bourgeoisie rubbed elbows with “celebrity activists” including Susan Sarandon, John Cusack, Danny Glover and Harry Belafonte (Glover and Belafonte are both Sanders Institute fellows). WCAX News reported that the only debate that night was whether or not media would be allowed into the event. Ultimately the media was given access to the event, yet had to adhere to conditions of who they were, and who not allowed to record. (So much for freedom of the press.)

Participants spoke passionately about Indigenous rights, racism, etc. at the invite only event of predominantly white rich saviours who are presented as the leaders of our only salvation. In reality, they are only trying to salvage a system (via reforms) in which they are flourishing. Another inconvenient truth at odds with the gathering, are the promotional videos produced for the institute, which deliberately strive to give the pretense of politically correct diversity and inclusion.

July 20, 2018: Zero Hour’s Jamie Margolin is to the left of Bernie Sanders (centre). Xiuhtezcatl Martinez is in the back row, far right. “Organizers with Zero Hour meet with Sen. Bernie Sanders during their lobbying day Thursday.” Photo: Courtesy of Zero Hour [Source]

As previously highlighted, Zero Hour is one of the five Twitter accounts tagged in the first Thunberg school strike tweet. Partners of This Is Zero Hour include; We Don’t Have Time, 350.org, The Climate Reality Project, the Sierra Club, Power Shift, the Sunrise Movement and many other NGOs that garner much power and influence within the non-profit industrial complex.

September 20, 2018, Twitter: “Thank you Vice President @algore for your support & endorsement of the #ThisIsZeroHour movement”

January 4, 2019, Twitter

Other Zero Hour partners include Powershift, iMatterYouth, CareBoutClimate, ClimateSign, Sierra Club, 350.org and Citizens Climate.

In this December 10, 2018 tweet (9:35AM), ten Twitter accounts were tagged; 350.org, We Don’t Have Time, the Sunrise Movement, Teen Vogue, Sierra Club, Greenpeace, Women’s March, Our Children’s Trust, Zero Hour, and March for Our Lives.

Activism & Corporatism Working Hand in Hand

The Climate Group,  is a co-founder of We Mean Business – a coalition of organizations working with thousands of the world’s most powerful corporations and investors. [6]

Perhaps the most noteworthy online exchange were the “words of encouragement” extended via Twitter by The Climate Group [6] to Zero Hour for leading the Youth Climate March in July, 2018. Also of significance were the hashtags used in The Climate Group tweets: #WeDontHaveTime and #FrontlineYouth. This effectively illuminates the strategy and the key players behind the “climate movement” – where the NGOs, their funders, and the corporate entities are all on the same team.

This is not kindness. This is exquisite, albeit callous strategy.

Incubated by the Rockefeller Brothers Fund as an in-house project that later evolved into a free-standing institution, The Climate Group is a co-founder of We Mean Business – “a coalition of organizations working with thousands of the world’s most influential businesses and investors.” The founding partners of We Mean Business are Business for Social Responsibility (BSR) (full membership and associate members list), CDP (formerly the Carbon Disclosure Project), Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) and World Business Council for Sustainable Development (WBCSD). Together, these groups represent the most powerful – and ruthless – corporations on the planet, salivating to unleash 100 trillion dollars for the fourth industrial revolution.

As I will demonstrate in the next segment of this series, the “frontline youth” energy is strategically being mobilized by a highly organized and sophisticated climate campaign. This same energy is being captured, then channeled back to save, strengthen and expand, the capitalist, hegemonic system that promises to destroy the future for these very same youth. One could call this a circular death economy. It takes much skill and coordination to “herd cats” [7] – to their own slaughter.

 

 

End Notes:

[1] M-Pesa is a mobile phone-based money transfer, financing and microfinancing service. It was launched in 2007 by Vodafone for Safaricom and Vodacom (the largest mobile network operators in Kenya and Tanzania it has expanded to Afghanistan, South Africa, India, Romania, and Albania.) In Kenya, M-Pesa is being utilized to impose a debt ideology/familiarity that reflects western debt ideology.

[2] The company M-KOPA offers the following three(3) product packages:

[2-1] The M-KOPA 5 Solar Home System can be purchased with a deposit of $2,999.00 Ksh. ($29.75 USD), plus 420 daily payments of $50.00 Ksh($0.50 USD). This total payment, including the deposit, is $23,999.00 Ksh. ($238.03 USD). The cash purchase price with no financing is  $18,999.00 Ksh. ($188.44 USD). [Accessed January 27, 2019]

The “M-KOPA 5 Solar Home System” includes one 8W solar panel, one rechargeable radio, one M-KOPA 5 control unit with a lithium battery, four 1.2W LED bulbs, one 5-in-1 phone charge cable, one custom charge cable, and one rechargeable LED torch.

[3-2]  The M-KOPA 600 requires a deposit of $5,999.00 UGX. ($59.50 USD), plus 590 daily payments of $100.00 Ksh($0.99 USD). The total payment, including the deposit, is $64,999.00 Ksh. ($644.68 USD). The cash purchase price with no financing is  $ 1,999,000.00 Ksh. ($546.61 USD).” [Accessed January 27, 2019]

The “M-KOPA 600 (24? TV)” package includes one M-KOPA 600 control unit, one 24-inch flat screen digital TV, one 30W solar panel, one TV remote control, one TV aerial, two solar lights, one solar rechargeable LED torch, one solar rechargeable radio, and two phone charging cables. “Satellite Dish & CAM Card provided separately.”

[3-3]  The M-KOPA 600 w/ Zuku CAM requires a deposit of $6,999.00 UGX. ($69.42 USD), plus 590 daily payments of $135.00 Ksh($1.34 USD). The total payment, including the deposit, is $86,649.00 Ksh. ($859.42 USD). The cash purchase price with no financing is  $ 69,999.00 Ksh. ($694.27 USD).” [Accessed January 27, 2019]

[4] We create and promote innovative sustainability programs and corporate social responsibility initiatives, and offer strategic advisory services on climate change and the SDGs.

[5] The PDA National Advisory Board includes members of US Congress: Representatives Barbara Lee, Keith Ellison, Raul Grijalva, and James McGovern; as well as documentarian Michael Moore, Actress / Activist Mimi Kennedy, Rev. Dr. Rodney Sadler, Author Jim Hightower, and Radio Hosts / Authors Lila Garrett and Thom Hartmann. Activists Michael Lighty, Medea Benjamin, Steve Cobble, Kristin Cabral, Dr. Paul Song, M.D., Belen Sisa, and Professor Marjorie Cohn also serve on the PDA Advisory Board, which is chaired by the exemplary activist Donna Smith.” [Source][Full Board Accessed January 10, 2019]

[6] The Climate Group: The Rockefeller Brothers Fund also acts as an incubator for in-house projects that later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004.  The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, including big polluters such as energy giants BP and Duke Energy, as well as several partner organizations, one being that of the big NGO Avaaz. The Climate Group are advocates unproven carbon capture and storage technology (CCS), nuclear power and biomass as crucial technologies for a low-carbon economy. The Climate Group works closely with other business lobby groups, including the International Emissions Trading Association (IETA), which works consistently to sabotage climate action. The Climate Group also works on other initiatives, one being that of the ‘Voluntary Carbon Standard’, a new global standard for voluntary offset projects. One marketing strategist company labeled the Climate Group’s campaign ‘Together’ as “the best inoculation against greenwash”. The Climate Group has operations in Australia, China, Europe, India, and North America.  It was a partner to the ‘Copenhagen Climate Council’.

[7] Forbes, September 25, 2014: Leadership Lessons from The People’s Climate March:“With that as her model of leadership it is perhaps no surprise that so many cats have been so successfully herded. But there is more. The other leadership lesson is putting project before person.” [Source]

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

 

 

 

The Pygmalion Virus in Three Acts [2017 AVAAZ SERIES | PART II]

August 3, 2017

By Cory Morningstar

 

Avaaz Investigative Report Series 2012 [Further Reading]: Part I • Part II • Part III • Part IV • Part V • Part VI

Avaaz Investigative Report Series 2017 [Further Reading]: Part I

 

Act One

In Greek mythology, Pygmalion was a sculptor who carved a statue of a beautiful woman out of ivory. A statue so beautiful, that Pygmalion fell in love with it. The symbolism in the play by George Bernard Shaw is premised on Henry Higgins falling in love with his own creation. [Source]

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According to The B Team report, Keith Tuffley manages the day-to-day operations of The B Team.

In his LinkedIn profile Tuffley states he is “Managing Partner & CEO of The B Team, a not-for-profit initiative headquartered in New York.” (Here, we must again recall that the headquarters as spoken of by B Team affiliates is that of the PR firm Purpose.) He is the former Managing Director and Head of Investment Banking at Goldman Sachs in Australia with over 25 years experience in investment banking, finance, and capital markets. Tuffley is founder & chairman of NEUW Ventures, an impact investing company based in Switzerland. He also serves as Director or Governor on various NGOs including WWF-Australia.

Tuffley is a member of the Corporate Advisory Panel of the World Forum for Natural Capital^{[Full bio]} and is identified as belonging to the “wider project team” of co-founders Polman and Malloch’s Business and Sustainable Development Commission. [Source: BETTER BUSINESS BETTER WORLD, the report authored by the Business & Sustainable Development Commission, January 16, 2017]

The B Team executive committee [1] is comprised of the executive chair (Jochen Zeitz), three senior partners (Jean Oelwang, Joanna Rees and Keith Tuffley) and Managing Director Rajiv Joshi, who “oversees the organisation’s strategy”.

Where White Polar Bears Meet White Helmets

“Ultimately, this is a cultural challenge—linked to our own culture and to wider cultural dynamics. In the good old days, we saw NGOs as leading indicators of change, but today it’s the Millennials, whatever NGOs or networks they may belong to.” — The Stretch Agenda, Breakthrough in the Boardroom [Source]

“Mikael Fraenkel, Rajiv Joshi, Arianna Huffington, Shalini Mehan, Felix Stellmaszek during DLD15 FOCUS Nightcap at Steigenberger Grandhotel Belvédère in Davos on January 21, 2015.” Foto: Hubert Burda Media / BRAUER PHOTOS. Flickr

From the aforementioned Better Business Better World report:

“Rajiv Joshi is a Managing Director and has been with the organisation since its inception. He previously served as Executive Director for the Global Call to Action Against Poverty. Joshi served six years as a Trustee of Oxfam and as a Board Member of CIVICUS. He is currently on the Board of the Centre for Scottish Public Policy, and has served on the Equality and Human Rights Commission and as chair of the Scottish Youth Parliament.”

Joshi has an extensive background pushing forward both the UN Millennium Development Goals and the Sustainable Development Goals (SDGs/”Global Goals”). He has been groomed by the United Nations, Skoll (2017 Skoll Awardees Convening, 2017 Skoll World Forum) and Branson. From the Skoll website:

“During this time he led global action towards the achievement of the Millennium Development Goals (MDGs), mobilizing over 173 million people as part of the ‘Stand Up: Take Action’ initiative. He also supported ‘The Elders’ with their Every Human Has Rights campaign and helped spearhead citizen participation in creating the Sustainable Development Goals (SDGs), as co-founder of ‘The World We Want 2015’ platform and founding Chair of the Post-2015 Policy and Strategy Group.”

Let this section serve as an introduction to where 21^st century environmentalism (which today is, in reality, anthropocentrism) meets the 21^st  humanitarian industrial complex. [Further reading: The Humanitarian Industrial Complex School of Thought | A Fish Analogy] Where white polar bears (the emotive veneer for economic growth, land and resource theft, privatization, the financialization of nature) meet white helmets (the emotive veneer for economic growth, land and resource theft, privatization, war). This is the intersection where today’s anointed “thought leaders” cut their teeth.This is the intersection where today’s anointed “thought leaders” cut their teeth. Akin to the Central London Hatchery and Conditioning Centre in Aldous Huxley’s Brave New World, today’s so-called environmental leaders and human rights activists are not (yet) genetically engineered, rather they are socially engineered experiments decanted from Harvard, Yale, Rockwood Leadership Institute and other institutions of indoctrination that serve and expand the global hegemony. One could theorize that today’s 21^st century activism is a new process of mimesis – the millennial having assimilated into spectacle – far removed from both nature and reality.

“TEDxSkoll on Twitter: #TEDxSkoll TALK: ‘White Helmets @SyriaCivilDef: The Power of Trained Volunteers'”[Source]

Indicative of the accolades and tutelage showered down upon the aforementioned millennial Joshi, today’s thought-leaders are groomed, molded, and managed – specifically to manufacture and mobilise/engineer world views as desired and designed by the world’s most powerful hegemons. Ego, celebrity fetish, access, wealth, luxury are all Western desires that are fostered and cultivated in today’s assembly-line “activists”. Together, these desires, when nurtured, are an opiate that lures, beguiles and hooks the freshly-engineered plastic “activists” that today flourish like cells within the walls of non-profit industrial complex. The complex is the vehicle for the continued expansion of capital markets (infinite growth) and the protection of existing power structures.  Today we witness the world’s richest 300 people having more monetary wealth than the bottom 3 billion people. The same ruling elite invest trillions into the NPIC to ensure this existing power structure not only stays firmly intact, but expands. This is not “philanthropy”, a word created by and utilized by the rich to make theft of labour and commons not just acceptable, but illustrious. Rather, this is the best investment money can buy.

The aforementioned Stand Up and Take Action is an annual global mobilization coordinated by the United Nations Millennium Campaign and the Global Call to Action against Poverty. In addition, the Elders is another Richard Branson NGO, a person who has his tentacles wrapped around an innumerable amount of NGO endeavors owned and sanctioned by the global elite. “The World We Want” is a United Nations SDG campaign.

“Most funding and direction come from the wealthy nations. Often the donors form a conglomerate creating mutual responsibility and considerable ambiguity. CIVICUS, a partnership to promote “civil society” worldwide, is funded by, among others, American Express Foundation, Bristol-Myers Squibb Foundation, Carnegie Corporation, Canadian International Development Agency, Ford Foundation, Harvard University, Oxfam, and United Nations Development Programme.” — Joan Roelofs [Source]

 

As the grooming is underscored by the collaboration of mentors and mentees in private and public endeavors, it is of course no surprise to find Rajiv Joshi in the company of Avaaz/Purpose co-founder Jeremy Heimens in a We Mean Business video series (since We Mean Business is an NGO founded by The B Team registered to Heiman’s Purpose). However, the following excerpt from the book The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough  demonstrates the unity and alliances of multifarious NGOs that prosper in a highly centralised manner outside of the public spectrum (see excerpt below). Public perception is critical for the brand. Thus, NGOs that serve on the forefront of the manufactured movements make a concerted effort to not publicly align with NGOs openly chasing capital and economic growth. The reality is this: the cherry-picked and highly groomed “leaders” of the world’s most influential NGOs, the ones with the faux radical veneer such as 350.org, Avaaz and Greenpeace, run in the same circles as the openly capitalist NGO models such as the B Team – which run/operate in the same circles as the International Crisis Group. NGOs that publicly promote and accelerate market-based solutions that will only further perpetuate our multiple ecological crises. NGOs that perpetuate the myth of “humanitarian interventions” and spontaneous popular revolutions.

Above: Screenshot from The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough By Alex Evans

Here we witness the social-organizational psychology experts grooming tomorrows “new champions“, “global shapers” and “new power” “thought-leaders” as determined and ultimately dictated by the world’s most powerful elites. In the 21^st century, psychology is not only an extremely important tool in influencing public opinion, it is now considered to be perhaps the single and most important tool. The necessity to comprehend the mental processes, desires and social patterns of the populace at large cannot be understated. Working in lock-step with controlled media and the best marketing executives foundation money can buy, today’s faux activists, thought-leaders and media lapdogs are the very mechanisms of modern-day perception.

Consider the following claim by Avaaz that “BBC, CNN and Al Jazeera reported that at one point 40% of the images that were used in their coverage of the Arab Spring were generated by the Avaaz-supported citizens’ journalist network”. (See below screenshot.)

If this claim is verifiable, it is indisputable truth that the establishment is able to use its resources to maneuver, influence and control untold portions of protests. Thus, it is critical to question what is a legitimate protest versus what is a protest  orchestrated by outside influences.

“We’ve trained them. That translates into diplomatic leverage.”— Supremacy by Stealth, Robert Kaplan

As an example of the opacity prevalent in these various movements, the race to implement the financialization of nature (payments for ecosystem services) under the guise of UN’s “Global Goals” is nothing less than frenetic. Yet for all of the ongoing activity, this corporate triumph is being conducted in the background, with zero dissent, due to the fact that at the forefront of the manufactured movements – there is complete silence. Zero opposition. The non-profit industrial complex being the wall that protects and insulates the coup d’état of nature itself.

“Surveying this new landscape, it is clear that the true role of the thought leader is to serve as the organic intellectual of the one percent—the figure who, as Gramsci put it, gives the emerging class “an awareness of its own function” in society. The purpose of the thought leader is to mirror, systematize, and popularize the delusions of the superrich: that they have earned their fortunes on merit, that social protections need to be further eviscerated to make everyone more flexible for “the future,” and that local attachments and alternative ways of living should be replaced by an aspirational consumerism.” — The Rise of the Thought Leader – How the superrich have funded a new class of intellectual, June 28, 2017

[Further reading: From Stable to Star – The Making of North American “Climate Heroes”]

Establishing New Norms: Future Stewards, Pathfinders and Deep Practitioners

Perhaps there is no better snapshot of the congregation of all this grooming of the next generation of NGO leaders than the 2015 Avaaz retreat. This retreat finds The B Teams Joshi in the company of his peers and “movement builders”. Those identified in the aforementioned book excerpt are as follows:

Robert Gass: co-founder of the Rockwood Leadership Institute, former President of ARC International, a global consulting and training company specializing in transformational change with Fortune 500 companies. Robert has a doctorate in Clinical Psychology and Organizational Development from Harvard University. [2]

Judith Ansara:  A former facilitator for the Rockwood Leadership Institute’s The Art of Leadership trainings, she has facilitated organizations and leaders Avaaz, Witness and UNICEF. She has taught Transpersonal Psychology at Naropa University and Strategic Communications at the University of Massachusetts. [3]

Maura Bairley: Leads the Organizational Development Team for Move to End Violence, a project of the NoVo Foundation. [4]

Rachel Bagby: A Stanford Law Degree in Social Change and  leadership consultant whose clients include leaders from organizations such as Google, the Sierra Club and Rockwood Institute. [Source]

Radhika Balakrishnan: Faculty director of the Center for Women’s Global Leadership at Rutgers University. Past experience includes working for the Ford Foundation as a program officer in the Asian Regional Program.

Ian Bassin: Former Associate Counsel to President Obama, General Counsel and Campaign Director at Avaaz, Current director of United to Protect Democracy [“United to Protect Democracy, which draws its name from a line in President Barack Obama’s farewell address that urged his supporters to pick up where he was leaving off…] Signatory to the Economic Security Project. [5]

Dalia Hashad: Attorney and a campaign director at the global advocacy group Avaaz.org. Prior to Avaaz Hashad worked for Amnesty International UK (Director, USA Program) and ACLU  American Civil Liberties Union.

Jamie Henn: 350.org co-founder, Strategy and Communications Director.

“I thought I’d never live to see the day when you could strap on a rocket pack and fly through the air… but then I met Avaaz. They supercharge work across the world, sending campaigns and movements soaring to new heights.” — Jamie Henn, co-founder, 350.org, Avaaz website

Paul Hilder: Avaaz co-founder Paul Hilder is the former Vice President of Global Campaigns for Change.org, a for-profit social venture started in 2006. He is co-founder and Chief International Officer of Crowdpac, “the platform for new politics”. He cofounded 38 Degrees and openDemocracy.net. He played leadership roles at Oxfam, Purpose, Here Now (Purpose) and the Young Foundation. His background in the NPIC and the Middle East is extensive. [6]

Joanna Kerr: Executive Director of Greenpeace Canada. Former Chief Executive of ActionAid International, Policy Director at Oxfam Canada. [7]

Adauto Modesto Junior: Brazil Student Ambassador, Lemann Fellow, at David Rockefeller Center for Latin America Studies, Brazil (Harvard). Served on the Civil Cabinet of the Presidency of the Republic and the Ministry of Finance in Brazil. [Source]

Luis Morago: Campaign Director at Avaaz (Spain). Former head of Oxfam International’s EU Office (2007: “EU institutions are in a unique position to promote the R2P principle and give leadership,” Source] Previously worked on “the concept of rights-based approach in an emergency context” with British Red Cross Society and ActionAid (Research and Programme Learning Officer). [Source]

Heather Reddick: Avaaz Chief Operating Officer, Avaaz. Former Director of Finance & Administration at Let’s Get Ready, International Operations Director at Students for a Free Tibet, and National Operations Director at League of Young Voters. (Avaaz salary in 2014: USD$148,323.00 & USD$5,736.00 misc. expenses)

Carolina Rossini: Coordinates the Brazilian Open Educational Resources Project: Challenges and Perspectives funded by the Open Society institute. [Source] [Source]

Esra’a Al-Shafei: Bahraini civil rights activist, founder and executive director of Mideast Youth and its related projects, including FreeKareem.org  and CrowdVoice.org. Featured at the 2009 Clinton Global Initiative University. Featured in Forbes’ 2014 “30 Under 30” list of social entrepreneurs making an impact in the world. Listed by the World Economic Forum as one of “15 Women Changing the World in 2015.”[8]

Theo Sowa: An independent advisor and consultant, specialising in international social development. An international consultant for NGOs such as as UNICEF, The Stephen Lewis Foundation, The African Union, Department for International Development, and UNDP. Awarded the Commander of the Order of the British Empire (CBE) in June 2010. [Source]

Tristram Stuart: English author and campaigner.

Farhana Yamin: International lawyer specializing in global climate change law and policy. Founder and CEO of Track 0, Associate Fellow at Chatham House, Visiting Professor at University College London. [Source]

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For further proof of strategic and highly organized grooming, consider the We Mean Business, Leaders’ Quest and Mission 2020 (under the direction of The B Teams Christiana Figueres) document Future Stewards – The Case for Partnership and Investment 2016-2020. The document outlines the desired behavioural change strategy to implement the “new economy”. The term “Deep Practitioners” is applied to a cohort of “30 senior leaders of influential private, public and civil society organizations, who are willing to collaborate across sectors and change their own patterns of behavior.” The budget thus far to train “future stewards” is 10 million. In the sample list of participants from the document outlining the “Pathfinders and Deep Practitioners Programs from 2017, we find recognizable names such as Jamie Henn, Strategy and Communications Director, 350.org, former co-director of Greenpeace International’s Global Climate and Energy Program and corporate pet Tzeporah Berman, Grant Advisor, New Venture Fund and Rajiv Joshi, Managing Director of The B Team. As the machine works to churn out the next generation of leaders more beholden to the system than their predecessors yet with better and increased obfuscation, the following quote from the document best summarizes the goals and aspirations of gatherings such as the Avaaz retreats: “Global Influencers will create public and private opportunities for influential leaders to join the collective movement. Committed leaders will increase pressure on their peers to engage – establishing a new norm.”

Here, in these circles, there is no conscious belief in American imperialism, but only American “exceptionalism”, a description that is beyond debate and unquestionable in mainstream circles. Trees, whales and bees no longer exist except as a means of achieving sought metrics. All/any remaining anti-war sentiment having been replaced with the pathological cheerleading of  “coloured revolutions”, exporting “American democracy” and “greening” the military. The NPIC is the vehicle of “transformational change” which can only be honestly described as that which is designed, sought and financed by the world’s most powerful elite. The ideologies underpinning the dream of “ethical globalization” (a term utilized by the group Res Publica),  a globalized “deliberative democracy” has been the said driving force of Avaaz co-founders since their founding of Res Publica. Here, in these circles is where the myth of American exceptionalism is perpetuated. This faux belief, is the tie that binds. Here, in these circles, the power of conformity takes hold.

Nowhere is the role of Avaaz more apparent in the advancement of the Nations Sustainable Development Goals (the financialization  of nature, global in scale) than in the following paragraph written by Patel in 2014:

“The vision put forward by the UN High-Level Panel on the Post- 2015 Development Agenda is a beautiful one, and one I believe the vast majority of people share. But now comes the hard part: getting our governments to get behind this plan, first rhetorically, and then with actual budgets and political will. And to stay behind it until the job is done. To make that happen, we need one of the largest, most comprehensive and sustained political campaigns the world has ever seen. One that captures public imagination like never before. It won’t be a single campaign or coalition that does this, but a vibrant network of governments, NGOs, businesses and individuals that come together around this shared vision and coalesce into fit-for-purpose groups as needed, to seize opportunities and meet threats. These groups will need to use every tactic in the book, because that’s what entrenched interests who oppose progress will be doing. The threads that tie all this together likely won’t be a single brand, but memes and narratives that define and embody the zeitgeist. One popular meme, often offered tongue-in-check, is the idea of saving the world. It’s a narrative deep in our psyche, the theme of many of our most popular epics. But if ever there were a time to use this meme and its power in all seriousness, it’s now. It’s time for a movement to save the world.” —  p. 17, Ricken Patel, Global Development Goals, Partnerships for Progress, 2014

 

Act Two

 

“Establishing “heroes” and “villains” adds a moral element that will advance advocacy efforts.” — “Mobilizing Climate Action, To Paris and Beyond” retreat, March 4–6, 2015, New York

Here it is critical to highlight the “Mobilizing Climate Action, To Paris and Beyond” retreat held March 4–6, 2015, in Tarrytown, New York. As it is here that the hierarchy is laid bare and cannot be contested. The organizer of the retreat was the United Nations [9] with the retreat itself being financially facilitated by foundations (in this instance, the Clarmondial Foundation and The Stanley Foundation). The congregation consists of numerous participants that all play a vital role: corporate financiers that rule the corridors of power by way of their purse strings, public relations and media, and the institutions and NGOs that reside at the helm of the socially influential non-profit industrial complex: the United Nations, World Bank, Leonardo DiCaprio Foundation, We Mean Business (represented by co-founder Callum Grieve [10]), 350.org (represented by co-founder Jamie Henn) Upworthy (co-founded by Avaaz co-founder Eli Pariser), Avaaz, Here Now (Purpose, sister for-profit arm of Avaaz) World Economic Forum, GCCA (TckTckTck), World Business Council for Sustainable Development (chaired by Unilever CEO Paul Polman), Greenpeace, Unilever, and The Climate Reality Project (founded by Al Gore, co-founder of Generation Investment).

Mobilizing Climate Action, To Paris and Beyond retreat participants:

• Emad Adly, General Coordinator, Arab Network for Environment and Development
• Susan Alzner, Officer in Charge, Non-Governmental Liaison Service, United Nations
• Robert Bisset, Senior Communications Officer, Climate Change, The World Bank
• Roberto Borrero, UN Programs Coordinator, International Indian Treaty Council
• Karl Burkart, Leonardo DiCaprio Foundation
• Patty Carnevale, Senior Account Strategist, Upworthy
• Joel Finkelstein, Communications, Climate Advisers
• Nick Gaylord, Data Scientist, Idibon
• Rhys Gerholdt, Communications Manager, Climate and Energy Program, World Resources Institute
• Callum Grieve, Director of Communications, We Mean Business
• Michael Hanley, Editorial Director, World Economic Forum
• Fletcher Harper, Executive Director, GreenFaith
• Jamie Henn, Strategy and Communications Director and Co-Founder, 350.org
• Antonio Hill, Executive Director, Global Call for Climate Action
• Wael Hmaidan, Executive Director, Climate Action Network
• Kathy Jetnil-Kijiner, College of the Marshall Islands, Co-Founder, Jo-Jikum
• Ruth Jones, Head of Leadership Programme, The Climate Group
• Iain Keith, Campaign Director, Avaaz.org
• Amy Keller, Strategic Partnerships, Live Earth
• Ann Kobia, Advocacy Team, Secretariat, Pan African Climate Justice Alliance
• Kate Lappin, Regional Coordinator, Asia Pacific Forum on Women, Law and Development
• Carina Larsfälten, Managing Director, Global Policy and Strategic Partnerships, World Business Council for Sustainable Development
• Patricia Lerner, Senior Political Advisor, Greenpeace International
• Marie L’Hostis, Global Hub Coordinator, action/2015
• Thomas Lingard, Climate Advocacy and Sustainability Strategy Director, Unilever
• Tracy Mann, Consultant, MG Limited, and Project Director, Climate Wise Women
• Michael Mathres, Director, World Climate Ltd.
• Nelson Muffuh, Head of Outreach and Stakeholder Engagement, Post-2015 Development Planning Team, United Nations
• Margaret Novicki, Chief, Communications Campaigns Service, Department of Public Information, United Nations
• Nicholas Nuttall, Coordinator, Communications and Outreach, United Nations Framework Convention on Climate Change
• Jonathan Rich, President, JCR Communications
• Mila Rosenthal, Director of Communications, Bureau of External Relations and Advocacy, United Nations Development Programme
• Naysán Sahba, Director of the Division of Communications and Public Information, Office of the Executive Director, United Nations Environment Programme
• Peter Sargent, Campaigns Director, The Climate Reality Project
• Dan Shepard, Information Officer, Development Section, Department of Public Information, United Nations
• Robert Skinner, Executive Director, New York Office Operations and UN Relations, United Nations Foundation
• Sean Southey, Chief Executive Officer, PCI Media Impact
• João Talocchi, Campaign Director, Here Now
• Denise Young, Head of Communications, International Council for Science
• Stanley Foundation Staff [10]

 

Par for the course, the report includes the standard disclaimer: “Affiliations are listed for identification purposes only. Participants attended as individuals rather than as representatives of their governments or organizations.” This rhetoric is standard across most (if not all) boards that serve non-profit industrial complex. It is best understood as protectionist rhetoric. In reality, participants are absolutely representative of their governments or organizations. Otherwise, they would not have been chosen for, nor would they retain, these lucrative positions.

The purpose of this retreat was preparations for COP21, Paris. 2015 was chosen by the elites as the year to formally implement the necessary policies that would accelerate growth and create new markets. This will be achieved via the United Nations Sustainable Development Goals (Global Goals) under the guise of environmental protection and poverty eradication. From the report: “Progress on climate change negotiations will take place within the context of broader efforts to establish a sustainable development agenda that addresses the differentiated needs of all countries and provides adequate financing for development projects that will enable growth without negatively impacting the environment and humanity. Therefore, efforts to address climate change will be enhanced by integrating them with the post-2015 development agenda also being negotiated this year.” [Source]

“The retreat will bring together communications and advocacy leaders to discuss how best to communicate about and inspire climate action as an accelerator of sustainable development in the context of the post-2015 agenda.” — Mobilizing Climate Action: To Paris and Beyond, Stanley Foundation Website

The “global goals” of the elites requires approx. 90 trillion dollars (90 trillion between now and 2030 that is required for planned mega-infrastructure projects, which is up from initial estimates of $60-70 trillion as of 2015). The Ceres (partner of the “We Mean Business” project, as well as a partner and advisor of the 350.org divestment scheme) “Clean Trillion” campaign “encourages investors, companies and policymakers to invest an additional $1 trillion per year globally in low-carbon energy alone.” The development projects are contingent on furthering extractive industries (all of which are dependent on fossil fuels from cradle to grave). The most important items to note here are the following:

1) the “global goal” to unleash developments projects that “enable growth without negatively impacting the environment and humanity” is a proven and irrefutable oxymoron, and

2) most critically, the main pillar of the “new economy (“global goals”) is the financialization of nature. That is, privatizing and assigning monetary value to all services on the planet that nature provides. Make no mistake, the financialization of nature is the unspoken, yet absolute key goal of the United Nations (in servitude the oligarchy) that today is being implemented behind closed doors.

“Paris is not the end point. It’s a launching pad”, said Robert C Orr, principal policy advisor to the UN secretary-general Ban Ki-moon.” — Paris Meet will be a Launching Pad: UN official, March 8, 2015

 

“Nick Henry, CEO of Climate Action, said: “Climate change not only presents the single largest threat to mankind, it also creates the greatest economic opportunity since the industrial revolution. ” —  Businesses and Investors Pioneering the Green Economy Highlight Multi-trillion Dollar Opportunity in Tackling Climate Change, December 7, 2015

The emphasis at the retreat was the building of societal consensus for the Paris outcome by establishing new climate “leaders” and “subgroups”, the incorporating of “storytelling”, and the further targeting of youth, as identified in the highlights:

“Climate change messaging should be reframed and rebranded. Messages of despair ought to be transformed into scenarios for hope and opportunity, particularly in the context of sustainable development.”

 

“Increasing mobilization and amplification are critical leading up to COP21. This will include new media strategies as well as outreach to new audiences and advocates.”

 

“Identifying leaders of all kinds in their respective spheres of influence will heighten awareness for newly acknowledged subgroups of climate change actors as well as political leaders; storytelling will incorporate a personal, emotional element of climate change that has been missing from the narrative.”

 

“It is widely agreed that engaging youth is of central importance to encourage future constructive climate action—for the youth of today are the decision makers of tomorrow.”

For anyone who believes local grassroots groups are not prone to be influenced, led or even manipulated by international organizations, the following “broader approach” highlighted in the report demonstrates otherwise: participants acknowledged that the agreed upon broader approach “can then be tailored at the local level so that the varied campaigns are connected”.

To further the continuous targeting of youth, the retreat participants identified key targets “to deepen the pool of activists by mobilizing leaders across the world in their respective spheres of influence and reaching out to even more groups of stakeholders”. The two key “international actors” identified to achieve this goal were trade unions and public-private partnerships. [12]

One particular campaign strategy identified in the report was the shared aspiration to develop a “ribbon symbol” (“create a climate change symbol that is equally pervasive and can be used broadly across all public campaigns to escalate collaboration and solidarity.”) Here, one can recall the “Climate Ribbon Campaign” of the People’s Climate March and Cop21 Paris. Although the document identified blue as the sought colour for the ribbons, the end result was red as outlined in the 350.org “Redlines for Climate Actions Manual Draw the Line for Climate Justice” document. [13]

“Symbols are powerful, inspirational and instantly recognizable. When harnessed effectively by companies, symbols can have a strong impact on corporate culture, recruiting, morale and brand longevity.” — Forbes

 

“No matter what action you do, please also share your action on social media?so the rest of the world can see it. Take a photo or video and post on Twitter, Instagram or Facebook (if it’s on Facebook, please make sure it’s public) ­­and then use make sure you add #D12 or #redlines. You can also send an email to socialmedia@350.org“

[COP21 – Wear Red. Further reading on the Climate Ribbon Campaign: Standing Rock: Profusion, Collusion & Big Money Profits [Part 3]]

“We perceive, understand, and negotiate the world around us by investing meaning in all manner of signs and symbols.” — The History of Logos and Logo Design by Dan Redding

“As people interact with a symbol — whether brand, religious, or otherwise — it gets packed with meaning. It becomes a heuristic of what’s to come.” — Make Your Brand Iconic: The Power of Symbols in Branding, Sticky Branding website

United Nations Development Programme, A Look at the Sustainable Development Goals, 2015

Other essential tasks as highlighted in the report are to “identify business leaders who are willing to take the spotlight and reveal their support for climate change efforts up to and beyond COP21”. This is more than simply greenwashing. Short-term, this is the growing strategy to bring corporate power into the fold of “activism”. The Avaaz partner, Ben & Jerry’s, owned by Unilever and a client of Purpose, is a prime example of this mind-fuck. Long-term, as the  financialization of nature is implemented at a global scale, financial markets and business will be assigned as the new “stewards of national natural capital.” Hence, the transformation (in appearance only) of corporations from psychopathic institutions into our future “stewards of nature” has already commenced.

Here, it is of special interest to note the role of media. Journalists are simply to be trained. From the report:

“Train media and establish a rapid response team: Spend time with media organizations to train them on climate change messaging.”

Christiana Figueres, Executive Secretary, UNFCCC at launch of ‘We Mean Business’ at the Climate Week NYC 2014

The report identifies specific language that can be utilized by all NGOs. Repetitive language has long been key to successful social engineering. Consider the “de facto slogan”, agreed upon by the participants: “together we can, together we must, together we will“.  Examples of the agreed upon terminology have been utilized by the NGOs and can be found in the following excerpts:

“I believe that with clear leadership together we can, and we must, continue to deliver multilateral breakthroughs time after time after time,” — Christiana Figueres, July 18, 2016, former UN climate chief, B Team leader

 

“It will take all of us. But together, we can — and we will — blaze a bright path through this dark day.” — May Boeve 350, November 9, 2016

+++

Here it is critical to reflect upon the “leadership void”, a concern highlighted by those in attendance at this retreat and their allies, such as The B Team. To this end, there are no limits on who or what the elite and market forces are prepared to exploit in order to fill the niches that will further advance their desired agendas. As par for the course for the further expansion of industrial civilization, Indigenous People will, as always, be on the front lines of those most impacted by the United Nations’ Sustainable Development Goals (SDGs). Hence, in regard to the aforementioned need of the NPIC to “reach new audiences and advocates”, to have an Indigenous face as an exotic veneer to one’s brand is a marketing achievement of such grandeur, it is fetishized by those that comprise the non-profit industrial complex. An Indigenous face to brand/market the SDGs – is the ultimate acquisition.

Activism is the New Sex – But Sex Still Sells

Photography Dan Martensen, “Xiuhtezcati wears Jeans, belt and bracelets (worn throughout) model’s own.”

“That’s the crux of successful marketing today: activism is in. ‘Our activism is currently mediated by brands,’ says Will Fowler, creative director of Headspace. ‘Brands are allowing people to pat themselves on the back without them personally having to sacrifice anything.'” — Sex Doesn’t Sell Any More, Activism Does. And Don’t the Big Brands Know It, February 3, 2017

Today, selling “environmentalism” utilizes the same successful formula utilized to sell designer blue jeans decades ago – as well as the same formula used to promote white superiority in the mid-1800’s.

“This childish figure, outfitted in a short skirt, with pretty moccasins on its dainty feet and a single feather in its long, flowing hair, represents a quintessential, sexually undifferentiated Indian—although the bare breasts and the bow and arrows strewn along the ground reveal this to be a nonthreatening male Indian. The woman is pointing at a map in a book held open in her lap. Following her gaze, the Indian is also looking at the book, and his posture, more than the unreadable expression of his face, suggests that he is open to, if not exactly eager for, the instruction about to be dispensed.” — White Women’s Rights, evolution, woman’s rights, and civilizing missions, page 23

Consider the case of the 17-year-old Indigenous youth Xiuhtezcatl Martinez made famous by the media, who made his debut in the “environmental movement” at age six. Today, Martinez is the youth director of Earth Guardians, a worldwide conservation organization – an NGO which at COP21 shared the stage at the United Nations with international NGO “leaders” including Al Gore (The Climate Reality Project) and 350.org’s May Boeve. Martinez has been sought by, coddled and courted by those most powerful and influential including Barack Obama, Leonardo DiCaprio, The United Nations, Mark Rufallo, Bill McKibben, etc. etc.

At the tender age of 15, Martinez was photographed for a VICE feature (July 11, 2016), with images that deliberately seek to invoke a suggestive, hip prowess. One may recall a very contentious 1980 Calvin Klein ad featuring a 15-year old Brooke Shields (shot by photographer Richard Avedon). What was controversial in 1980 is today lost in a system where sexualisation is used to sell most everything including so-called environmentalism. Jeans yesterday. Faux environmentalism today – both in servitude to capital. The sexualization of children and teens is not so much problematic as it is sought, idolized, and even worshipped by a culture in decline. With almost four consecutive decades of social engineering and conditioning, this exploitation and sexualisation is not only of very little interest, it is rarely, if ever, noticed at all.

“His work has been featured on PBS, Showtime, National Geographic, Rolling Stones, Upworthy, The Guardian, Vogue, Bill Maher, Skavlan, CNN, MSNBC, HBO, VICE, and more. In 2013, Xiuhtezcatl received the 2013 United States Community Service Award from President Obama, and was the youngest of 24 national change-makers chosen to serve on the President’s youth council. He is the 2015 recipient of the Peace First Prize, recipient of the 2015 Nickelodeon Halo Award, 2016 Captain Planet Award and the 2016 Children’s Climate Prize in Sweden. Bill Mckibben of 350.org calls Xiuhtezcatl ‘an impressive spokesman for a viewpoint the world needs to hear.'” —  Earth Guardians Website

“Viewing sexualized images tend to elicit a variety of sensations that lead one to making an association of possible pleasurable outcomes for him/herself.” (Adams 1916)

Xiuhtezcatl Roske-Martinez, Earth Guardians speaks at UN Climate Reception – 21 April 2016

 

“Now that you’ve been denied your former way of life, and can only play at being Indian, let me teach you some geography in accordance with our remapping of a wilderness that once was yours.” — White Women’s Rights, evolution, woman’s rights, and civilizing missions, page 23

+++

Rebranding Capitalism. Above: The future is here: Corporations as the new “stewards of national natural capital.”

 

The Final Act

 

At this juncture, we must take a moment to circle back to 2014. In the report (Towards a Plan B for Business, June 2013-June 2016) on page 32 we find the section titled Fostering Collaboration by Joshi. Here, we can examine exactly why the This Changes Everything project (strategically launched in September of 2014 in unison with the People’s Climate March and the UN Climate Summit) was financed by The Rockefellers, Ford, etc. and how they’ve successfully utilized it.

“We can achieve great things when unlikely bedfellows come together, like last December at COP21 when the Executive Director of Greenpeace International, Kumi Naidoo, joined leading CEOs, including The B Team, to call for an ambitious, long-term goal in the Paris Agreement, standing in solidarity with low-lying island communities in calling for ‘1.5°C to stay alive’.” — The B Team Progress Report June 2013 – June 2016, p. 11 [Source]

The 350.org/Klein slogan This Changes Everything (“to change everything we need everyone”) launched simultaneously with the hype surrounding the 2014 People’s Climate March, served as the foundation to merge corporate ideology with modern day activism – which is now reduced to nothing more than anthropocentrism. This pathology, which has gone largely undetected, is today completely normalized. Full collaboration (and even adoration) of those at the forefront of environmental devastation and exploitation of the most vulnerable, is gradually becoming “the new normal“. This is a prime example of successful social engineering and behavioural change – the foundation of public relations firm Purpose.

“Today’s leaders increasingly recognize that we are all in this together. Transforming the economic system is impossible without enlightened consumers, innovative progressive companies, brave politicians, and visionary civil society leaders working together, putting individual interests aside for collective gain.” — The B Team Progress Report June 2013 – June 2016, p. 11 [Source]

Here we can also reflect on how those that funded Klein’s This Changes Everything Project – formerly marketed as “The Message” – is successfully utilized by the elites to rebrand capitalism. Following the 2014 People’s Climate March, in which Klein’s book served as an integral part of the “new economy” launching pad, “caring capitalism”, “breakthrough capitalism”, “ethical capitalism”, “compassionate capitalism” and a host of other grotesque and paradoxical phrases sanitizing the word “capitalism” came pouring out of the floodgates. By far the brand with the most money behind it (those present represented one-third of the world’s investable assets, approx. £18tr.) is the Coalition for Inclusive Capitalism (the coalition held its first conference on May 27 2014, just ahead of the release of Klein’s book and The People’s Climate March that would follow approx. 4 months later). This highly orchestrated strategy by the global elite is unsurprising since after all, what brand could be more inclusive to build on the motto of the People’s Climate March “to change everything, we need everyone” than the idea of “inclusive capitalism”? Not sure? Perhaps ask 350.orgs Jamie Henn, “deep practitioner” for We Mean Business, or Klein herself. After all, Klein, deep in the pockets of 350.org, (which merged with 1Sky, a Rockefeller incubator NGO in 2011, when Klein joined the board) has clearly stated: “But I have never said that we need to “slay” “ditch” or “dismantle” capitalism in order to fight climate change.”

It was never about “inclusive capitalism” or other “compassionate forms of capitalism, it was always about saving the global capitalist economic system, which is hovering close to stall speed. With nowhere else to go. Hence, the financialization of nature (natural capital/payments for ecosystem services) that very few within the NPIC speak of (although most are fully aware), is achieving its goal of creating and reaching new untapped markets. This task is at the front and centre of most all institutions, foundations, corporations, investment firms, banks and governments on Earth.

“The Coalition for Inclusive Capitalism was founded in 2014 by Lady Lynn Forester de Rothschild. Beside her in this noble task are, according to the Coalition’s website, a Working Group comprised of such luminaries of social justice as Sir Evelyn de Rothschild of E.L. Rothschild, Dominic Barton from McKinsey and Company, Ann Cairns of MasterCard, Sir Sherard Cowper-Coles of HSBC, Paul Polman of Unilever, along with CEOs of various pension plans and philanthropic foundations, like the eponymous Ford and Rockefeller foundations.” — Cynthia McKinney, September 15, 2015

 

“Prince Charles, Mr Clinton and Mr Carney will make speeches, along with the managing director of the International Monetary Fund, Christine Lagarde, and Larry Summers, the former US Treasury secretary, who is now a Harvard professor. Panellists include the chief executive of Unilever, Paul Polman; the chief executive of GlaxoSmithKline, Sir Andrew Witty; Google executive chairman Eric Schmidt; Prudential chief executive Tidjane Thiam; Sergio Ermotti, group chief executive of the investment bank UBS; and Sir Charlie Mayfield, chairman of the John Lewis Partnership.” — London hosts world leaders in debate on ‘fairer’ capitalism, May 26, 2014

Should we be surprised that Klein’s book slogan would be used to advance capital? Should we be surprised that key funders of The Inclusive Capitalism, the Ford Foundation and The Rockefeller Brothers Funds also financed “The Message” project and the This Changes Everything film? [14] Don’t be. It’s all par for the course. This is how the system is designed. This is why today’s “leading activists” are 6-figure jet-setters if not multi-millionaires, or even billionaires. This is why the NPIC exists. It’s not a coincidence that Klein’s book was released in the year that the re-branding of capitalism by the world’s most powerful oligarchs took centre stage. The scripts are written years if not decades in advance by those we pretend to oppose, to advance or implement what we pretend to oppose. Or at least what we would have opposed in another lifetime. Behavioural change works wonders on the collective psyche.

And to illustrate how the next generation of leaders have been schooled in the proper rhetoric, consider Joshi’s vision for the Ford Foundation on “reimagining  capitalism.” Even the task of re-branding capitalism is instead re-framed as redesigning capitalism.

“We believe there is a bright future for business—an inclusive model of capitalism that could really drive sustainable prosperity. It looks like a world in which business has the right aspirations, where we’re celebrating the right kind of leadership and where there’s true accounting.” — Rajiv Joshi on Reimagining Capitalism for the Ford Foundation

In a desire to elicit converts to this project of “redesigning” capitalism,  the “to change everything we need everyone” image accompanying Rajiv Joshi’s “Fostering Collaboration” article (highlighted in The B Team 2013-2016 report) speaks volumes in regards to the propaganda being utilized to appropriate converts to this ultimately benign message of impossible reformation:

Photo Courtesy: Alisdare Hickson, entitled To change everything we need everyone.

Narcissus Redux – To Catch A Glimpse Of Our Beautiful Self No Matter The Cost

In an interview with Avaaz co-founder Ricken Patel, December 9, 2011, it is noted that Avaaz was embarking on a 20-year planning cycle. In the same interview, Patel also disclosed that “Avaaz is also studying organizational models not typically followed by civil society organisations – such as Apple and Walmart.”  Note the last sentence cited in the paragraph below: “…thus its potential to influence politics and opinion at a global level is completely unprecedented.”

Interview with Avaaz co-founder Ricken Patel, December 9, 2011 [Source:  Pathways to Systemic Change]

The B Team is a shining example of what could be described as a “shell NGO”. A virtual construct with its “headquarters” in the real world, better known as the Purpose public relations firm. An office where the architectural drawings for the further destruction and privatization of nature, are drawn up by The B Team and carried out by the groomed “up-and-comers”. The main institutions that propel the desires of hegemonic power can be recognized throughout reports, founders bios, boards, advisory and executive committees. In the previously mentioned B Team report (2013-2016) honourable mentions include Heather Grady who works at the Rockefeller Philanthropy Advisors and also serves as advisor to The B Team. One of the original founders of The B Team, Dr. Ngozi Okonjo-Iweala is the former Minister of Finance of Nigeria and Coordinating Minister for the Economy. She was also Managing Director of the World Bank and Finance Minister and of Foreign Affairs Minister in Nigeria. Currently, she is chair and member of boards including the UN’s Post 2015 Millennium Development Goals High-level Panel, the Rockefeller Foundation, and the ONE Foundation (the brainchild of singer Bono and Microsoft owner Bill Gates). The same report boasts glowing reviews/endorsements for The B Team from those such as Gillian Caldwell, (p. 18) [15] co-founder of 1Sky (A Rockefeller incubator NGO that merged with 350.org in 2011) and current CEO of the elite financed Global Witness. Over and over, we see this interlocking directorate which essentially creates the “ties that bind”.

Perhaps the most sobering analysis and insight as to what drives the non-profit industrial complex itself comes from The B Team’s Joshi himself, as highlighted by the Ford Foundation:

“We live in a world where most of the world’s population doesn’t have the ability to participate in the economy. The opportunity to market your services to the 3.5 billion people who are not currently participating actively in the economy is the biggest economic opportunity of our generation.” — Rajiv Joshi for the Ford Foundation

And this fact is vital.

Although the global economy is nothing less than sacrosanct in the west which is in direct contrast to the 3.5 billion people at the bottom of the food chain, the global economic system, the capitalist economy, the green economy, the new economy – regardless of whatever lovely term is assigned to rebrand it, is completely irrelevant to the well-being of at least half the planet’s human population. They have everything to lose – and nothing to gain. Further, to non-human life, the global economy has zero benefit whatsoever – but only the severest of repercussions. Hence, we are sacrificing all life on Earth, including our own, to serve an economic system that benefits a very small percentage of people (a mere 1-5%) – the same people responsible for the bulk of ecological devastation and the vast majority of greenhouse gas emissions. (The approx. 45% that do actively participate do not so much as reap benefit, but are merely and most effectively trapped.)

In the Ford Foundation interview series “#InequalityIs”, Rajiv Joshi speaks to “how inequality hurts business.” This statement is inane – yet in a world now completely conditioned to steady-state insanity, such a ludicrous statement is not only questioned, it is even presented as genius. The capitalist system is built upon, and dependent on the exploitation of those most vulnerable. Exploitation & capitalism – one cannot exist without the other. Joshi’s corporate ideology is so strong, he views short life spans of those most disenfranchised not as unjust in a social justice context, but rather as an impairment to corporate profit. His observation that business cannot thrive in a planet whereby those most affected by inequality have life spans that “are so short that they’re not able to provide the value companies need” is refreshing in its brutally honesty although chillingly cold. Note that in the same Ford Series we find other alleged luminaries, such as May Boeve (Avaaz, Res Publica, 350.org, ), Richard Branson (B Team), and Paul Polman (Unilever, The B Team, We Mean Business, chair of The World Business Council for Sustainable Development (WBCSD), co-founder of the Business and Sustainable Development Commission), and Gloria Steinem (C.I.A.) in amidst Hollywood celebrities and global institutions.

The Ford Foundation (incidentally, one of the main financiers of Naomi Klein’s documentary film This Changes Everything) and the hegemonic realm it resides in, does not give a flying fuck about environmental protection, ecological preservation, mitigation of climate change or social justice. What they care about is creating new avenues whereby they can successfully exploit those not yet fully exploited – under the guise of sustainability and alleviation of poverty. Targeting and preying upon those not living up to their “free market potential” in a global economic system in crisis – a system that continues to barely sustain itself as it is on the brink of collapse.

This “new economic paradigm” extolled by the NPIC is also the very reason for the recent and feigned new “concern” over equality for women – and the manufactured movement designed to access women’s labour for global economic growth and new markets for the expansion of consumer goods. [“Keeping women out of the workplace costs the global economy around US$17 trillion, the head of a leading NGO in Canada has told the International Monetary Fund.” Source] Women represent another source not yet tapped to their full exploitation potential. Another recently identified and now sought solution to expand a suicidal economic system so intertwined and dependent on infinite growth, it will eventually fail at the very moment such growth comes to a grinding halt.

“Furthermore, it seems there exists a significant cognitive dissonance between liberal universalism proclaimed through cosmopolitan humanitarianism, and liberal imperialism expressed through high-sounding principles of humanitarian intervention that, in reality, functions as a vehicle through which all forms of life that do not conform to liberal ideals are eradicated or expelled (McCarthy, 2009: 166).” [Source]

Further, and perhaps even most important, is the recognition that 3.5 billion people “are not currently participating actively in the economy”. This means that all the hype for so-called “green” consumerism, eco-tourism, electric cars, wind turbines, solar, etc. etc. – serve only half the global population –  with only 1% of this population (anyone that can afford to get on a plane) creating 50% of greenhouse gas emissions. Meaning – our race to “save” the Earth today, must be considered “anthropocentrist economics”. We give a fuck about no one and nothing if it should interfere with our privilege in any way, shape or form. The economic system, for which a tiny portion of people are willing to trade nature, all sentient and biological life, and the lives of entire non-Anglo populations – inclusive of children – is sacrosanct. Appointed, falsely labeled environmental leaders that assure us more growth is necessary and can also be “green”, are our gods who conveniently cleanse away the guilt. Those who dare speak out against a fourth industrialization are divisive iconoclasts. In the age of acquiescence and apathy, our collective priorities constitute phones, cars and flat screen televisions . Eco-luxury homes and wood-fired Jacuzzi tubs for everyone. We want it all and more. We want shiny, beautiful, and perfect at any and all cost. Plastic opulence for plastic people. We stare hypnotically into the gleaming screens, in love with our own reflection. Fuck nature, fuck the Congolese, fuck the Earth’s last vestiges of sand and the sand wars we hear nothing about.

Payback is going to be a bitch.

 

End Notes:

[1] “Co-chaired by Richard Branson and Jochen Zeitz, the Board of 20 Leaders provides the overall governance for The B Team and sets the high-level strategic direction. An Executive Committee, comprising the Executive Chair Jochen Zeitz, three Senior Partners, Jean Oelwang, Joanna Rees and Keith Tuffley, and Managing Director Rajiv Joshi,

oversees the organisation’s strategy. The Managing Partner & CEO, Keith Tuffley, manages the day-to-day operations of The B Team.”

[2] Robert Gass is co-founder of the Rockwood Leadership Institute, where he designed and delivers “Leading from the Inside Out,” a year-long leadership training for top social change leaders. Graduates of this program form the core of STP’s network. He is the former President of ARC International, a global consulting and training company specializing in transformational change with Fortune 500 companies. Robert has a doctorate in Clinical Psychology and Organizational Development from Harvard University. [Full bio]

[3]Judith Ansara:  A former facilitator for the Rockwood Leadership Institute’s The Art of Leadership trainings, she has facilitated organizations and leaders including Search for Common Ground, Center for Community Change, Global Fund for Women, Avaaz, Witness, Just Vision, Spitfire Strategies, UNICEF, the University of Colorado and the City of Boulder. Judith has taught Transpersonal Psychology at Naropa University and Strategic Communications at the University of Massachusetts. [Full bio]

[4] Maura Bairley: Leads the Organizational Development Team for Move to End Violence, a project of the NoVo Foundation and serves as a Plan Consultant with Flexible Leadership Awards Program of the Haas Jr. Fund, the 21st Century Fellows Program of the Pipeline Project, and on CoreAlign’s consultant design team for the Speaking Race to Power Fellowship. [Bio]

[5] Ian Bassin Former Associate Counsel to President Obama, Ian Bassin is General Counsel and Campaign Director at Avaaz, Current director of United to Protect Democracy [“United to Protect Democracy, which draws its name from a line in President Barack Obama’s farewell address that urged his supporters to pick up where he was leaving off, has already raised a $1.5 million operating budget, hired five staffers and has plans to double that in the coming months. They’ve incorporated as both a 501(c)(3) and 501(c)(4), allowing them to operate as a nonprofit but participate in some forms of political advocacy as well.”][Source] Signatory to the Economic Security Project. “[M]ost recently a member of the education policy working group for the transition team. He earlier served as the Florida policy director for the Obama Campaign for Change.”[Source]

[6] Paul Hilder bio: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III

[7] Joanna Kerr: Greenpeace Canada (GPC) as Executive Director. Former  Chief Executive of ActionAid International, a global development organization based in South Africa and operating in 45 countries. Policy Director at Oxfam Canada. Executive Director of the Association of Women’s Rights in Development. Senior Researcher at The North-South Institute. [Source] [Source]

[8] Esra’a Al-Shafei is a Bahraini civil rights activist, blogger, and the founder and executive director of Mideast Youth and its related projects, including CrowdVoice.org.  Recipient of the Berkman Award for Internet Innovation from Berkman Center for Internet & Society at Harvard Law School in 2008 for “outstanding contributions to the internet and its impact on society.” In 2012, she received a Shuttleworth Foundation Fellowship for her work on the open source platform CrowdVoice.org.Recipient of the Monaco Media Prize, which acknowledges innovative uses of media for the betterment of humanity. In 2014, she was featured in Forbes’ “30 Under 30” list of social entrepreneurs making an impact in the world. The World Economic Forum listed her as one of “15 Women Changing the World in 2015.” That same year, she won the “Most Courageous Media” Prize from Free Press Unlimited.Selected as a 2017 Director’s Fellows at the MIT Media Lab. [Wikipedia]

[9] [Tracy Raczek, Climate Policy Advisor, Secretary-General’s Climate Change

Support Team, United Nations and Dan Thomas, Senior Communications Officer, Secretary-General’s Climate Change Support Team, United Nations]

[10] Elaine Schilling, Program Assistant, Jennifer Smyser, Director of Policy Programming, Richard H. Stanley, Chair, Board of Directors

[11] Callum Grieve is global director of communication for The Climate Group (co-founder of We Mean Business) and Communications Director at Sustainable Energy For All – ?Sustainable Energy for All (SEforALL).

[12] “Participants agreed they could expand their current partnerships, reaching out to an increased variety of international actors (e.g., trade unions). They recognized that public-private partnerships in particular can leverage a great deal of influence in the decision-making process to affect policy change.

[13] “Ribbon Tree: What is your red line? We all have things we are not willing to compromise on, we all have things we love too dearly to let be lost to climate change without putting up a fight. Inspired by the Climate Ribbon Project, organize an event where you invite people to answer the question: “What do you love and hope to never lose to Climate Chaos?” Invite them to write their response on a strip of red fabric and hang them on a tree in a public space. Invite people to read out what others have written out loud, to share the sense of what we risk losing if our planet’s ecological limits are crossed. People can also tie the ribbons around their wrist as a reminder of their commitment to organise for climate justice. Invite press, and invite kids ­ they often have the best sense of how big this crisis is and the details we risk losing. Be sure to upload your photos to TheClimateRibbon.org” [Source.]

[14] “This film was supported by major grants from: JustFilms|Ford Foundation, The Seth MacFarlane Foundation, The Schmidt Family Foundation, 11th Hour Project, The Park Foundation, Rockefeller Brothers Fund, Wallace Global Fund, Vivienne Westwood, Pamela Anderson Foundation, Chorus Foundation, Oak Foundation.” [Source]

[15] “The B Team has played a lead role in making the business case for beneficial ownership transparency, and their strategic interventions have bolstered international efforts to combat corruption at a critical time. Their leadership has been a vital element of our combined efforts to ensure transparency and accountability become the guiding standards for business and  governments around the world.” — Gillian Caldwell, CEO, Global Witness

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

 

 

 

“100 Billion for Everyone Who Signs” [McKibben’s Divestment Tour – Brought to You by Wall Street [Part XVII of an Investigative Report]

June 27, 2017

By Cory Morningstar

Part seventeen of an investigative series

 

The B Team

The B Team was incubated by Virgin Unite, the foundation arm of Richard Branson’s Virgin Group, which had previously incubated such organizations the Elders and the Carbon War Room. In October, 2012, Branson and Jochen Zeitz (ex-CEO of Puma) announced the formation of The B Team. It has since grown to include 23 “leaders” ^[1] including Kathy Calvin, President and CEO of the United Nations Foundation, Paul Polman, CEO of Unilever, Andrew Liveris, chairman and CEO of Dow Chemical, Mary Robinson, Secretary of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, Christiana Figueres, former Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) 2010-2016, and several others of elite status. ^{[Source] [Full List]}

Mary Robinson (a staunch believer in carbon markets) and Mo Ibrahim^[3] were two of those involved in the inception of The B Team. Ibrahim is the British Sudanese entrepreneur who excels in the undermining of Africa and her leadership, “for no other reason than to force African leaders to submit to Western economic and political ideology”. [“Today, Mo Ibrahim tells us that in 2012 and 2013, there was no African leader that qualified for the Mo Ibrahim Prize for Achievement in African Leadership. Mo Ibrahim, who has made billions of the back, blood and sweat of Africans, joins the predatory fray, in taking cheap pot shots at Africa’s leadership, in a transparent ploy to present himself as more caring for Africa and its people than those who sacrificed their lives and limbs for the liberation of Africa.” [Source] [The B Team Story: video] Mary Robinson is also a Member of the Advisory Board at Generation Investment.

Former US President Bill Clinton, Christine Lagarde IMF Managing Director, and Mo Ibrahim Founder and Chairman, Mo Ibrahim Foundation attend the Clinton Global Initiative on September 24, 2013 in New York. AFP PHOTO/Mehdi Taamallah

U.S. President Barack Obama presents the Medal of Freedom to former Irish President Mary Robinson during a ceremony in the East Room of the White House in Washington, August 12, 2009. REUTERS/Jason Reed

The elite associations in The B Team continue to proliferate. In 2015, Marc Benioff, Founder, Chairman and CEO of Salesforce.com and Breakthrough Energy Coalition founding member, Sharan Burrow, General Sectretary of the International Trade Union Confederation, Bob Collymore, CEO of Safaricom and David Crane, ex-CEO of NRG Energy joined as B Team Leaders. In July of 2016, Oliver Bäte, CEO of Allianz Group, Andrew Liveris, Chairman and CEO of Dow Chemical Company and Arif Naqvi, Founder and Group CEO of Abraaj Group (private equity) also joined the B Team. In 2017, Christiana Figueres, former Executive Secretary of the UNFCCC 2010-2016 joined The B Team.

Nature's been invisible in business decisions for too long #NatCapProtocol makes it visible https://t.co/3UIlyiyazy pic.twitter.com/Xo8IpkN4zU

— Unilever (@Unilever) July 13, 2016

The “B Team Experts” include the aforementioned John Elkington, Heather Grady, Senior Fellow, Global Philanthropy for Rockefeller Philanthropy Advisors; Alexander Grashow, Clinton Global Initiative, Jeremy Heimans, co-founder of both Avaaz and Purpose, Mindy Lubber, president of Ceres (350 divestment partner), Hunter Lovins, President, Natural Capitalism Solutions, David Jones, co-founder of One Young World, former CEO of Havas Worldwide and creator of the TckTckTck campaign for Global Campaign for Climate Action (co-founded by Avaaz, 350.org, Greenpeace along with 17 other NGOs).

This group and its alliances represent many of the key NGOs tasked with creating/achieving a buy-in from the populace (targeted as consumers) for new markets that will continue to drive growth under the false pretense of a “new economy”. The NGOs are strategically positioned within this hierarchy. For example, Avaaz and 350 are the trusted front groups while their alliances and key leaders/staff are closely affiliated with the corporate world and it’s map for the future. In reality they are all part and parcel of the same circle. A circle of power and elitism that both protects and expands current power structures while continually reabsorbing any/all movements of resistance. They keep their alliances at arm’s length in order to retain the illusion of being representative of civil society. NGOs such as 350.org and Avaaz while being the most powerful NGOs in the world, are actually on the lower rung of the hierarchy. They function in discreet servitude to NGOs such as Ceres and The Clinton Global Initiative that exist at the top of the hierarchy.

Desmond Tutu for We Mean Business partnered with The B Team (redirected to Purpose)

The B Team funders include: The Tiffany & Co. Foundation, Ford Foundation, Rockefeller Foundation, Kering (luxury goods), Unilever, Virgin Unite. Guilherme Leal (co-founder of Natura), Strive Masiyiwa (founder and chairman of Econet) and Joann McPike (Founder of Think Global School). Past supporters include Derek Handley (founding CEO of The B Team) and One Young World. The B Team is part of the Omidyar Network which contributed USD $980,946.00 to The B Team in 2016.

Image courtesy of The B Team

The B Team twitter account is a mix of elite/ appointed “leaders”, green tech, foundation financed super powers, finance, social media experts, finance, etc. Initial “follows” include: The Rockefeller Foundation, The Economist, Jeremy Heimans (Avaaz, Purpose, The B Team), Carbon War Room, John Elkington, B Corporation, Bill Gates, General Electric Ecomagination, World Resources Institute, Gates Foundation, Purpose, Facebook, Ceres, Steve Forbes, Oprah Winfrey, Bloomberg, Trucost, Bill McKibben, Melinda Gates, Pierre Omidyar , Green Biz, David Jones (former Havas CEO, One Young World co-founder), Jeremy Leggett (Carbon Tracker) and the Omidyar Network to name just a few.

Above: Jeremy Heimans Avaaz/Purpose co-founder, The B Team

Behavioural change is a key component of the “new economy”. Recall that the term “green economy” was deemed dead in 2014 by Avaaz and Purpose Inc. co-founder Jeremy Heimans. Heiman’s for-profit public relations firm, Purpose, Inc. consults for institutions such as the Bill and Melinda Gates Foundation, the ACLU (founder of MoveOn and Avaaz) Google, Unilever, General Electric and Conservation International. A shill for trafficking “prosumers” and “millennials” to the highest bidder, these organizations also have their hands dipped in many seemingly “humanitarian” endeavors.

Heimans (with his Avaaz co-founders) bears much responsibility in building acquiescence for the deaths of hundreds of thousands Syrian and Libyan citizens.  Purpose (in tandem with Avaaz) has been instrumental in its building acquiescence for war on Syria via it’s many demonization campaigns that serve empire, including the White Helmets [see extensive research by independent researcher Vanessa Beeley]. To demonstrate the interlocking mechanisms between the NPIC and the humanitarian  industrial complex, consider the close affiliation of Richard Branson (The B Team co-founder) with the International Crisis Group. Then consider Heiman’s role as a Branson B Team “expert”. Thus, it should be of no surprise to identify that The B Teams headquarters utilized on all B Team correspondence, is actually the headquarters of Purpose.

We Mean Business

“We Mean Business”  launched in September 2014 in advance of the People’s Climate March

On September 15, 2014, one week prior to the People’s Climate March in New York, Inside Climate News published the article Only $1 Trillion: Annual Investment Goal Puts Climate Solutions Within Reach. From the article:

“Leading up to the UN Climate Summit next week in New York, business groups and investors who manage trillions of dollars published reports and held meetings to call for action. Last week, investment groups publicized the creation of We Mean Business, an umbrella organization of investors urging world leaders to agree on a plan for fighting climate change.”

“$100 Billion for Everyone Who Signs”

Apple CEO Tim Cook at launch of We Mean Business at Climate Week NYC 2014

“Representatives from roughly 130 governments are converging on New York city today to sign the Paris Agreement that was reached in December, and the We Mean Business Coalition says that implementing that agreement will unleash more than $13 trillion in new investment – or $100 billion for everyone who signs. That’s just one reason this year’s Earth Day is completely different from all those that came before.” — April 22, 2016, 13 Trillion Reasons This Earth Day Is Different From All Others – Ecosystem Marketplace

From the Climate Group (incubated by Rockefeller as in-house project that later evolved into a free-standing institution) website:

“The Climate Group is a proud partner of We Mean Business – a coalition of organizations working with thousands of the world’s most influential businesses and investors.”

The founding partners of We Mean Business are Business for Social Responsibility (full membership and associate members list), CDP (formerly the Carbon Disclosure Project), Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) and World Business Council for Sustainable Development (WBCSD).

We Mean Business Network partners are Asset Owner Disclosure Project (AODP), CEBDS (Brazilian Business Council on Sustainable Development), Climate Leadership Council (CLC), WWF Climate Savers, EPC, Japan-CLP, National Business Initiative, Principles for Responsible Investment (PRI), The Energy and Resources Institute (TERI) and the United Nations Environment Programme Finance Initiative (UNEP FI).

We Mean Business working partnerships were formed with the organizations Carbon Tracker, Carbon War Room, Climate & Clean Air Coalition, Climate Markets & Investments Association, E3G, Forum for the Future, Global Alliance for Energy Productivity, International Emissions Trading Association, Institutional Investors Group on Climate Change (IIGCC/Ceres), Rocky Mountain Institute (now partnered with the Carbon War Room), The Business Council for Sustainable Energy, The New Climate Economy, The Shift Project, United Nations Global Compact, World Bank Group and World Resources Institute.

Ceres, a founding member of We Mean Business is a key partner of the 350.org divestment campaign which was created in consultation with the organizations “friends on Wall Street“. Ceres, 350.org, The B Team, Avaaz, The Climate Group, We Mean Business and CDP partnered under the “Earth to Paris” coalition for COP21. (“Earth To Paris”, a coalition of partners helping to drive awareness about the connection between people and planet as well as the need for strong climate action, announced it will host “Earth To Paris—Le Hub” a two-day, high-impact, live-streamed summit on 7 and 8 December in Paris during COP21 — the United Nations climate conference to deliver a new universal climate change agreement.”) [Source]

The following montage of video clips is evidence of the underlying solution proposed by the leaders of the NPIC:

The ideologies espoused by “We Mean Business” are transparent in the following 1:40 minute interview with Avaaz & Purpose co-founder Jeremy Heimans by We Mean Business.

 

 

“We’ve been talking in a broader way about the future of consumer activism, of organizing people not as citizens but as consumers.” — Jeremy Heimans, Purpose, 2011

 

The fact that the 2014 Peoples Climate March was designed and orchestrated as a mass mobilization social engineering experiment financed by the oligarchs to “change everything” (expand capital markets and insulate/strengthen existing power structures) is captured i the next 01:40 minute video titled We Mean Business Momentum:

 

 

“And hundreds of thousands of people marched in New York City and all across the world. The momentum became contagious.” – We Mean Business

 

Additionally, the dystopian focus on perpetual growth via consumption as the solution to climate change is clear in the following We Mean Business video (3:40). Also note the reference to “Natural Capital” which is code for the global privatization of nature via payments for ecosystems services (PES) which is currently being implemented into policies behind closed doors:

 

 

“It won’t be about sacrifice. It will be about a new era of clean abundance.” — Steve Howard, Ikea

 

 

Christiana Figueres, Executive Secretary, UNFCCC at launch of ‘We Mean Business’ at the Climate Week NYC 2014

 

The 2016 article From Stable to Star – The Making of North American Climate Heroes  concluded that “The nurtured youth of today’s clearing houses for 21st century environmentalism, which is merely a guise for full-blown anthropocentrism, are the well-intentioned albeit naïve foot soldiers for today’s most powerful oligarchs.” This is again demonstrated by We Mean Business with the participation and promotion of Ikea by groomed 350.org board member and protégé Jessie Tolkan. (Again, as demonstrated throughout this series, 350.org is always kept at arm’s length from those NGOs in the background doing the heavy lifting for the expansion of capitalism while they are in full view cautiously keeping the patina of grassroots mobilization intact):

“Jessy Tolkan, Executive Director of Here Now, said: “With IKEA Foundation’s crucial support, we’re delighted to be launching a rich programme of campaigns that will mobilise millions to help build the world our children deserve to grow up in.” — Ikea Foundation, Climate Change: How We’re Part of the Solution, April 22, 2016

Ikea cites Here Now, as a We Mean Business counterpart:

“We Mean Business is working with thousands of the world’s leading businesses and investors to move towards a low carbon economy. Its counterpart, Here Now, creates campaigns to inspire citizens around the world to support climate change solutions.” — Ikea Foundation, Climate Change: How We’re Part of the Solution, April 22, 2016

In April 22, 2016, as heads of states met in New York to sign the Paris Agreement, the IKEA Foundation announced its new partnership with We Mean Business and Here Now, gifting EUR 9.6 million going to We Mean Business and EUR 3 million to Here Now (Purpose).

Tolkan is the Head of Labs & Executive Director of Here Now, a project of Purpose. [Further reading on Purpose: Under One Bad Sky and SYRIA: AVAAZ, PURPOSE & THE ART OF SELLING HATE FOR EMPIRE] Her foray into the NPIC has been extensive. [4]

In part thirteen of the divestment series [The Increasing Vogue for Capitalist-Friendly Climate Discourse], the report  touched upon the imperative of grooming cherry picked “celebrity leaders” to further serve capital. Akin to her 350.org counterparts Naomi Klein and May Boeve, Tolkan is no exception having been featured in Time, Glamour, and Vanity Fair Magazine. In 2006, Tolkan was named one of the “REAL HOT 100 Women in America”, for her work/influence with young voters. In 2008, Rolling Stone Magazine named her one of the 100 agents of change in America.

Demonstrating her steadfast loyalty to the Democratic Party (and by default the capitalist economic system) Tolkan spearheaded POWER VOTE in 2008, “a campaign to mobilize 1,000,000 young voters around climate and energy issues in more than 30 states across the country.” [Source]

“In addition to working on Capitol Hill, she has been to the White House four times since President Barack Obama took office, most recently for a meeting on energy and climate change last month. Her advocacy also has brought her in close contact with prominent figures such as Bill and Hillary Rodham Clinton, former Vice President Al Gore and NASA scientist James Hansen.” — Journal Sentinel, May 16, 2009

 

“[Tolkan] fuels her 12- to 14-hour work days with Diet Coke. She shuttles from the coalition’s row house-turned-office in the trendy Dupont Circle neighborhood to meetings across the city with other environmentalists, congressional aides and potential donors. During especially busy spells, she has lived out of the office, which she has decorated with personal touches, including an autographed photo of Obama that her staffers got for her as a get-well present when she was going through serious health problems.” — Journal Sentinel, May 16, 2009

The enablers. We Mean Business Twitter status, October 5, 2015

Throughout this series, the interlocking directorate that comprises the NPIC has been shown to be nothing less than formidable.  But perhaps nowhere is this evidenced as in the case of the rather new organization, We Mean Business. From Ceres, to Purpose (Avaaz), to Ikea (a client of Purpose) to Here Now (a project of Purpose), to Carbon Tracker, to The B Team (redirected to Purpose), to the United Nations (divestment partner) to those who have rose up in these very institutions (Jeremy Heimans, Mindy Lubber, Jessie Tolkan, etc. etc.) – the matrix becomes more and more blurred.

 

Next up: Part 18

 

End Notes:

[1]It has since grown to include 23 elites including Kathy Calvin (President and CEO of the United Nations Foundation), Dr. Gro Harlem Brundtland (Deputy Chair of The Elders), Arianna Huffington, Chair, President, and Editor in Chief of the Huffington Post Media Group, Mo Ibrahim, Founder of Celtel, Guilherme Leal, Founder and Co-Chairman of Natura, Strive Masiyiwa, Founder and Chairman of Econet Wireless, Blake Mycoskie, Founder and Chief Shoe Giver of Toms Shoes, Dr. Ngozi Okonjo-Iweala, Coordinating Minister of the Economy and Minister of Finance of Nigeria, François-Henri Pinault, CEO and Chairman of Kering, Paul Polman, CEO of Unilever, Mary Robinson, Secretary of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, Zhang Yue, Chairman and Founder of Broad Group China, Professor Muhammad Yunus, Chairman of Yunus Centre, Jochen Zeitz, Founder of The Zeitz Foundation, Co-Founder and Co-Chair of The B Team. [Source]

[2] MERCHANTS OF DOUBT is presented by Sony Pictures Classics, in association with Participant Media (a global entertainment company founded in 2004 by Jeff Skoll) [777] and Omidyar Network, a film by Kenner, produced by Kenner and Melissa Robledo, executive produced by Jeff Skoll and Diane Weyermann of Participant Media, and Pierre Omidyar of Omidyar Network, and co-produced by Brian Pearle, Taki Oldham, Dylan Nelson and Youtchi von Lintel.”

[3] “Mo Ibrahim was soon to be a board member of the ONE Campaign and is currently chair of the advisory board for an investment firm focused on Africa called Satya Capital; its small portfolio includes Namakwa Diamonds, a mining group whose board members notably include a former executive vice president of the notorious Barrick Gold. In 2004, Ibrahim founded the Mo Ibrahim Foundation “to recognize achievement in African leadership and stimulate debate on good governance across sub-Saharan Africa and the world.” In this context, “good governance” means implementation of neoliberal reforms.” [Source]

[4]

• Executive director for the Energy Action Coalition, “a coalition of 50 leading youth organizations throughout the U.S. and Canada (which she joined in 2006)
• The United States Student Association,
• Young Democrats of America
• Grassroots Campaigns, Inc. [Further reading: From Stable to Star – The Making of North American “Climate Heroes”]
• Political Director for Green For All (founded by Van Jones who also serves on the U.S. org advisory council)
• 1Sky steering committee
• Global Director of Electric Vehicle Infrastructure Development for two multi-national automakers for two muliti-national automakers (Renault and Nissan).
• Citizen Engagement Laboratory’s Co-Executive Director
• Senior Fellowship with the New Organizing Institute consulting on progressive infrastructure building, the 2012 youth vote, and next steps for the climate & energy sector.
• The Working Families Party (consultant)
• Progressive Change Campaign Committee (consultant)
• GetEqual (consultant)
• HeadCount Board of Directors
• 1Sky steering committee, consultant
• org Board of Directors, consultant
• Groundswell (consultant)
• Wellstone Action (consultant)
• The Culture Group
• Global Witness Board of Directors
• Citizen Engagement Laboratory’s Co-Executive Director
• Instrumental in planning/executing POWER SHIFT 2007, “a conference that brought together more than 6000 youth representing all 50 states, and culminated with the largest single lobby day on capitol hill focused on global warming.”
• Instrumental in planning/executing – POWER SHIFT 2009, “a conference of more than 12,000 youth representing all 50 states which culminated in the single largest lobby day on Capitol Hill focused on global warming.” (POWER SHIFT has since spread to more than 25 countries, and the first Global Power Shift (now under the direction of 350.org) has since convened in Europe – led by 350.org)
• State director for the New Voters Project (2004). Tolkan helped to register more than 130,000 young voters and produced one of the highest youth turnout rates in the country.
• [Sources: org Russia and 350.org US, Purpose, Social Venture Network, World Bank, Journal Sentinel ]

 

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

 

Trilogy Flashback | Through the Looking Glass: Herding Cats for the People’s Climate March – What We Refuse to See

#1: This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe

September 17, 2014

Image courtesy of Mark Gould

Excerpt:

“The People’s Climate March in New York City is a mobilization campaign created by Avaaz and 350.org, with 350.org at the forefront. The oligarchs do not bankroll such a mobilization (via millions of dollars funnelled through foundations) without reason. There is an agenda. The information that follows makes the agenda very clear and the only thing green about it is the co