A 100 Trillion Dollar Storytelling Campaign

October 6, 2019

By Cory Morningstar

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

“To even embark on a strategy of rebuilding and realization-to renew a liberating vision of justice and human rights – we must be clear about the strengths of state power and be prepared to defend ourselves against that power. The repressive apparatus is powerful, with its fingers stretched into every crevice or crack in the state’s hegemony it can find.”

 

— Marilyn Buck

“They put your mind right in a bag, and take it wherever they want.”

 

— Malcolm X

 

We Mean Business, April 2019 Newsletter

We must learn how the unprecedented wealth accumulation among the very few ends up protected by layers and layers of moneyed social institutions co-ordinating to perpetuate the system, while progressively oppressive financial pressure and state violence against the already oppressed keep herding people into the capitalist framework. When we face the sad reality of the public embracing policies that allow the powerful minorities to exploit and subjugate them over and over, what we need is not a popular mobilization guided by vague slogans easily subsumed by the imperial framework. Such a method would lead to draconian enforcement of corporate “solutions” according to their definition of “problems”. It is a recipe for bringing about a fascist order. What we need is openness and willingness to learn how we are domesticated by the authoritarian framework so that the actions are guided by the interests of the people in forming a society that allows our true liberation in a mutually respectful and harmonious manner.”

— Hiroyuki Hamada, artist

On August 20, 2018, Ingmar Rentzhog, the founder and CEO of We Don’t Have Time posted the “lonely girl” tweet. The tweet featured Greta Thunberg. This was the first day of her climate strike. She sat on a sidewalk and said nothing beside a sign. Just two months prior, social media accounts had been created in her name. Rentzhog, whose tech corporation is partnered with Al Gore’s Climate Reality Project, tagged five Twitter accounts: Greta Thunberg, Zero Hour (youth movement), Jamie Margolin (the teenage founder of Zero Hour), Al Gore’s Climate Reality Project, and the People’s Climate Strike Twitter account.

The third person to respond to Rentzhog’s tweet was We Mean Business co-founder Callum Grieve. Grieve responded to Greta with a personal message adding the hashtag #WeDontHaveTime. We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019] The founding partners of We Mean Business are BSR, CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG), and the WBCSD. Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution. To save a global economic system teetering on collapse.

September 22, 2019: “Rebooting the entire world and creating a new economy”, We Mean Business Twitter account

The Climate Group, co-founder of We Mean Business. July 19, 2018, #WeDontHaveTime hashtag, tagged: This Is Zero Hour

Grieve is the co-founder and director of Counter Culture, a brand development firm specializing in behavioural change campaigns and storytelling. He created Climate Week NYC for The Climate Group which launched in 2009. He has also coordinated high-level climate change communications campaigns and interventions for the United Nations, the World Bank Group, and several Fortune 500 companies. He also manages the Every Breath Matters campaign founded by Christiana Figueres, the former UNFCCC executive secretary credited with the Paris Agreement.

In response to the Thunberg tweet, Grieve added the following accounts to Rentzhog’s original tweet: The Climate Museum, Youth Climate March LA, This is Zero Hour Ft. Lauderdale, Greenpeace International, and the UNFCCC, the “official Twitter account of UN Climate Change”.

[Further reading: ACT IV: They Mean Business]

Suffice to say that tweet was code for “it’s started”. Covered by media on day one, within 12 days Thunberg would be featured in The Guardian. The rest is history.

The NGOs and foundations learned how to “herd cats” successfully for the People’s Climate March in September 2014, but never in their wildest dreams could they have imagined that in September 2019 they would so easily herd millions.

September 30, 2019: We Mean Business Post-Climate Week Newsletter

On September 25, 2019, the United Nations answered the global strikes with the call for a Global Green New Deal. It is quite fascinating that none of the groups and leading proponents who have mobilized the populace to demand a “Green New Deal” are sharing the UN announcement with the corresponding 201-page report. Perhaps it is because with this report, in which the word “growth” appears 392 times, it will be difficult to convince a populace that this is anything but what it actually is – a desperate attempt to save the global capitalist economic system destroying our planet.

UN calls for ‘Global Green New Deal’ to boost world economy:

“In a fresh report, the UN trade, investment and development agency (UNCTAD) called for countries to join forces and enable trillions of dollars in public sector investments to help reboot the global economy… What is needed, he told journalists, is to apply the same ambitious model used in the United States to overcome the Great Depression in the 1930s and apply it “at a global scale”… Looming global recession… UNCTAD’s flagship Trade and Development report painted a bleak picture of the global economic outlook, warning that the world risks slumping into recession next year… Even ignoring the worst downside risks, the report projected that global growth would fall to 2.3 percent this year from 3.0 percent in 2018, cautioning that global recession in 2020 was now “a clear and present danger“. [Emphasis added]

Even the reference to “climate” within the report is recognized as both a means and justification for global growth. (“A climate for change: The case for a global green expansion”)

One must wonder when the marchers and strikers will be notified.

“It is impossible for capitalism to survive, primarily because the system of capitalism needs some blood to suck. Capitalism used to be like an eagle, but now it’s more like a vulture. It used to be strong enough to go and suck anybody’s blood whether they were strong or not. But now it has become more cowardly, like the vulture, and it can only suck the blood of the helpless. As the nations of the world free themselves, the capitalism has less victims, less to suck, and it becomes weaker and weaker. It’s only a matter of time in my opinion before it will collapse completely.”

 

— Malcolm X

 

Volume I:

ACT I: The Political Economy of the Non-Profit Industrial Complex [https://bit.ly/2XkVrTR]

ACT II: The Inconvenient Truth Behind Youth Co-optation [https://bit.ly/2VibAYp]

ACT III: The Most Inconvenient Truth: “Capitalism is in Danger of Falling Apart” [https://bit.ly/2tBHp2B]

ACT IV: The House is On Fire! & the 100 Trillion Dollar Rescue [https://bit.ly/2TZyUKd]

ACT V: The Green New Deal is the Trojan Horse for the Financialization of Nature [https://bit.ly/2TZyOlP]

ACT VI: A Decade of Social Manipulation for the Corporate Capture of Nature [Crescendo] [https://bit.ly/2U7YBbx]

Addenda I: The Branding of Alexandria Ocasio-Cortez — By Any Means Necessary [https://bit.ly/2kpDDIv]

Volume I in book form: https://amzn.to/2kV6Jj9

Volume II:

An Object Lesson In Spectacle [An introduction to Volume II] [https://bit.ly/2kKLAZc]

ACT I: A Design to Win — A Multi-Billion Dollar Investment [https://bit.ly/2mjmYXF]

ACT II: Controlling the Narrative [https://bit.ly/2msdlpP]

ACT III: To Plunder What Little Remains: It’s Going To Be Tremendous [https://bit.ly/2m61flO]

ACT IV: They Mean Business [https://bit.ly/2mkPZSP]

ACT V: The Behavioural Change Project “To Change Everything” [https://bit.ly/2mr3pwL]

ACT VI: Natural Climate Manipulations [https://bit.ly/2MjT1zZ]

[ACT VII forthcoming]

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

The Manufacturing of Greta Thunberg – for Consent: Natural Climate Manipulations [Volume II, Act VI]

September 26, 2019

By Cory Morningstar

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

“I’m convinced of my disagreement with the counterrevolution – imperialism – fascism – religions – stupidity – capitalism – and the whole gamut of bourgeois tricks – I wish to cooperate with the revolution in transforming the world into a classless one so that we can attain a better rhythm for the oppressed classes.”

 

— Frida Kahlo

 

“The oppressors do not favor promoting the community as a whole, but rather selected leaders.”

 

—Paulo Freire, Pedagogy of the Oppressed

 

“Capitalism, a vicious system, does not merely seek to rip off our labor and resources but it seeks to confound our thinking. It seeks to make us think we’re thinking when in fact we’re not thinking but merely reacting to stimuli.”

 

—Stokely Carmichael

September 20, 2019, Business for Nature, Twitter. Launched on July 2, 2019, the coalition founders are We Mean Business, the World Economic Forum, The Nature Conservancy, WWF, the Natural Capital Coalition, the World Resources Institute, the IUCN, The Food and Land Use Coalition, Confederation of Indian Industry, Entreprises pour l’Environnement (EpE), Tropical Forest Alliance, and the International Chamber of Commerce

“Greta Thunberg’s video on natural climate solutions, done with George Monbiot, has reached more than 1 billion people in less than 24 hours.  More than a third of the events of Climate Week focus on nature-based solutions, demonstrating the huge amount of innovation and progress taking place on the ground.”

 

— Nature4Climate, September 22, 2019

On September 19, 2019, a short film featuring Greta Thunberg and George Monbiot was launched in advance of the September 20 global climate strikes organized by GCCA NGOs. The film (trending and recommended on YouTube), emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

YouthWashing

Here, Greta Thunberg becomes the official face for, and of, corporate capture. The rebranding of REDD (the UN “reducing emissions from deforestation and degradation” market mechanism), and the coming New Deal for Nature – under the auspices and brand of “natural climate solutions”.

To understand how this transpired, we need to step back in time to April 3, 2019.

Business For Nature co-founders. Further reading: The Manufacturing of Greta Thunberg – for Consent: They Mean Business [Volume II, Act IV]

September 19, 2019, Callum Grieve, co-founder, We Mean Business, Twitter. Further reading: The Manufacturing of Greta Thunberg – for Consent: The Behavioural Change Project “To Change Everything” [Volume II, Act V]

“It all sounds so simple and reassuring. No one needs to change anything. The airline industry can continue to expand. The oil industry can continue drilling. We can stop worrying and leave it to the experts. Just a few techno-fixes, and nature will solve climate change for us. Obviously, this is bullshit. It’s a form of climate denial – pretending that we can address climate breakdown without even talking about keeping fossil fuels in the ground.”

 

— March 3, 2019, Chris Lang, The REDD Monitor, “Natural Climate Solutions: ‘It really is time that governments stopped trying to find more ways to offset their fossil fuel emissions'”

April 3, 2019 – The Launch

Illustration: Al Boardman

April 3, 2019. The launch of the Natural Climate Solutions project by George Monbiot and The Guardian

On April 3, 2019, The Guardian published an open letter entitled “A Natural Solution to the Climate Disaster – Climate and ecological crises can be tackled by restoring forests and other valuable ecosystems, say scientists and activists”.

The letter, written by The Guardian’s George Monbiot, is co-signed by establishment-endorsed eco-celebs Greta Thunberg, Naomi Klein, Bill McKibben, and other “leaders”/celebrities associated with the liberal climate “movement”. The “movement” that evades all systemic drivers of climate change and ecological devastation (militarism, capitalism, imperialism, colonialism, patriarchy, etc.).

The letter –  addressed to the United Nations Convention on Biological Diversity (UNCBD), the United Nations Framework Convention on Climate Change (UNFCCC), governments and NGOs – is republished on the Natural Climate Solutions website.

Launched on April 3, 2019 (coinciding with The Guardian coverage), the Natural Climate Solutions project was created “for the promotion of an important and exciting environmental initiative, led by journalist and author George Monbiot.” [Source]

The said mission of Natural Climate Solutions (website created March 15, 2019) is to “catalyse global enthusiasm for drawing down carbon by restoring ecosystems: the single most undervalued and underfunded tool for climate mitigation.”[Emphasis added]

In real life, this mission to “catalyse global enthusiasm” effectively serves the United Nations carbon market mechanism UN-REDD (reducing emissions from deforestation and degradation). In addition, it is a construct being created that will build the acquiescence required for the coming “New Deal For Nature” to be adopted in 2020. That is, the privatization, commodification, and objectification of nature, global in scale. That is, emerging markets and land acquisitions. That is, “payments for ecosystem services”. That is the financialization of nature, the corporate coup d’état of the commons that has finally come to wait on our doorstep.

Mark R. Tercek is the former president and CEO of The Nature Conservancy stepping down June 7, 2019. [A #MeToo scandal engulfs The Nature Conservancy]. He is co-author of the book Nature’s Fortune: How Business and Society Thrive by Investing in Nature

To be clear, as this research will demonstrate, the very same NGOs which set the Natural Capital agenda and protocols (via the Natural Capital Coalition, which has absorbed TEEB) – with the Nature Conservancy and We Mean Business at the helm, are also the architects of the term “natural climate solutions”.

Monbiot has consistently and publicly voiced disapproval for “putting a price on nature”. [One such example: May 15, 2018]. Yet, consider that Monbiot has never utilized his influential platform to oppose the coming “New Deal For Nature”.

The said purpose of Natural Climate Solutions is to “direct public attention towards this issue and champion the work of others.” [Emphasis added]

The “work of others” that Natural Climate Solutions seeks to direct the public’s attention to takes one to the “Our Allies” page:

“There are several wonderful organisations already working hard to highlight and implement Natural Climate Solutions. Please follow these links and support their efforts.” [Emphasis added]

The allies (“wonderful organizations”) that Natural Climate Solution highlights [1], which it encourages people to follow and support, include many at the helm of the “New Deal For Nature” such as WWF, Conservation International, Avaaz, Greenpeace, Nature Needs Half, etc.

Photograph by Ron Poling

“Conservation: The Quiet Spread of Imperialism.”

 

— Mordecai Ogada

Here, we find perhaps the most grotesque aspect of the Monbiot/Guardian project of all. The deliberate endeavour to rally support for and redirect citizens to WWF. As both Monbiot and The Guardian are fully aware, WWF bears responsibility for decades of human rights violations including torture, rape and murder, a direct result of “conservation” schemes. In March 2019 in part 1 of an investigative series, BuzzFeed News revealed that WWF, “funds, equips, and works directly with anti-poaching forces that have beaten, tortured, sexually assaulted, and killed people living near wildlife parks across Asia and Africa.” Part 4 of the investigation (published July 11, 2019) reported that “WWF-Backed Guards Raped Pregnant Women And Tortured Villagers At A Wildlife Park Funded By The US Government.”

Such “conservation projects” have been consistently displacing Indigenous peoples under the guise of conservation while inflicting misery. This has been meticulously documented by Survival International and others. By presenting WWF as an “ally” amongst many “wonderful organizations” Monbiot demonstrates a complete disregard for the decades of work by conservationists such as Mordecai Ogada, Noga Shanee, Reclaim Conservation, and Stephen Corry, executive director of Survival International. By extension, Monbiot turns a willful blind eye to the plight of Indigenous peoples who have been separated from the land they defend. Whose lives and tribal communities have been completely destroyed by these very organizations to which Monbiot directs his followers.

[Watch: WWF – Silence of the Pandas, © Wilfried Huismann, Germany 2011]

[Further reading: The Big Conservation Lie, The Untold Story of Wildlife Conservation in Kenya, John Mbaria & Mordecai Ogada, 2017]

Natural Climate Solutions allies

“Guardian joins growing chorus for natural climate solutions –N4C is delighted that the Guardian and in particular George Monbiot has catalyzed so many diverse voices to champion the cause of natural climate solutions”

 

– Nature4Climate News, Guardian joins growing chorus for natural climate solutions, April 3, 2019

Upon its launch on April 3, 2019, the Natural Climate Solutions project had 29 allies (today it lists 48). The most important one to look at, to demonstrate the leveraging of market solutions via the branding and terminology of “natural climate solutions”, is the first ally listed: Nature4Climate, an initiative created by The Nature Conservancy.

Nature4Climate

April 3, 2019, “Guardian joins growing chorus for natural climate solutions.” Promotion of Monbiot’s “Natural Climate Solutions”, by Natural Climate Solutions “ally” Nature4Climate. Prior to April 3, 2019, the branding of “natural climate solutions” was already well-established by institutions, corporations and NGOs. Demonstrating solidarity to Nature4Climate, this tweet was “liked” by Monbiot

April 4, 2019, Conservation International (CI) expresses its support for “natural climate solutions”.  Fast facts: 2018 revenues for CI were in access of 145 million USD (145,013,840.) Wes Bush, CEO of Northrup Grumman, one of the world’s largest weapons manufacturers, serves on the board of Conservation International, while Rob Walton, from the Walmart empire, serves as chairman of the executive committee. [2018 Form 990]

Conservation International, A New Deal for Nature: “Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030.” Identified in the Level 2 Actions for “mainstreaming biodiversity” is “incorporating the value of biodiversity into national accounting processes”. [Source]

The Nature Conservancy’s Nature4Climate

Nature4Climate partners

Launched on June 20, 2018, (on the first day of the two-day Ministerial on Climate Action) as a five-year initiative, the Nature4Climate initiative was created as an instrument for strategic communications to escalate the “solutions” (i.e. market solutions) sought by the Nature Conservancy, WWF, We Mean Business et al:

“Nature4Climate (N4C) is a new campaigning vehicle which is supported by a multi-stakeholder coalition. Its purpose is to use strategic communications to drive action on natural climate solutions.”

“Nature4Climate (N4C) is an initiative of the United Nations Development Programme (UNDP), UN-REDD, the Convention on Biological Diversity (CBD), the International Union for Conservation of Nature (IUCN), Conservation International (CI), The Nature Conservancy (TNC), Wildlife Conservation Society (WCS), Woods Hole Research Center, World Business Council for Sustainable Development (WBCSD), World Resources Institute (WRI), We Mean Business (WMB) and WWF that aims to increase investment and action on natural climate solutions in support of the 2015 Paris climate agreement. The N4C partners work together to catalyze partnerships between governments, civil society, business and investors that use nature-based solutions to climate change.” [Source]

Here, we can add that We Mean Business (co-founder of the Nature4Climate initiative as stated above) was formed with the assistance of both Greenpeace and Purpose, the public relations arm of Avaaz specializing in behavioural change. [Further reading: They Mean Business, Volume II, Act IV].

“We bring voices from governments, IGOs, NGOs, and business – underpinned by a steering group with communications and advocacy representation currently from CBD, CI, TNC, the UNDP, WHRC, WRI and WWF.”

The NGOs and institutions represented on the Nature4Climate steering committee include CBD (United Nations Convention on Biological Diversity), CI (Conservation International), TNC (The Nature Conservancy), the UNDP (United Nations Development Programme), WHRC (Woods Hole Research Center), WRI (the World Resources Institute) and WWF (World Wildlife Foundation). All of the aforementioned are leading “natural capital” architects and advocates of the “New Deal For Nature” – that is, the financialization of nature, global in scale.

“Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030. Conservation International will contribute our expertise to this process, to ensure the recognition of the value of nature for all aspects of human well-being.”

 

— DEAL FOR NATURE, Conservation International and the post-2020 global biodiversity framework [Source][Emphasis added]

Here again, we have the same high-level institutions, NGOs and individuals corralling millions of people toward a fourth industrial revolution sought by the ruling classes. A “New Climate Economy“, largely targeting the Global South. A new era of “green” colonialism, under the guise of saving the planet.

“It’s impossible for a white person to believe in capitalism and not believe in racism. You can’t have capitalism without racism.”

 

— Malcolm X, 1964, speech at the Militant Labor Forum Hall, New York City, May 29, 1964 [In response to the Harlem “Hate-Gang” scare]

Nature4Climate Voices, Paul Polman: served in senior leadership roles at both Nestlé and Procter & Gamble prior to becoming CEO of Unilever (2009-2018), B Team chair, chair of the International Chamber of Commerce, appointed to the U.N. Secretary General’s High-level Panel responsible for developing the Sustainable Development Goals (SDGs), founding member of the World Business & Sustainable Development Commission, U.N.-appointed SDG Advocate, leading member of Financing Capitalism for the Long-Term (FCLT), the Coalition for Inclusive Capitalism, the Global Commission on the Economy and Climate and the Food and Land Use Coalition (which he chairs), counsellor and chair of the Global Advisory Board of One Young World (co-founded by “B Team expert” David Jones), named an Honorary Knight Commander of the Order of the British Empire (KBE) for services to business in 2018, a non-executive director of Dow since 2010. Stern also serves as commissioner to the Energy Transitions Commission and has been selected to serve as a One Planet Lab member, the aforementioned high-level advisory group steered by the French Government. [Further reading: The New Green Deal is the Trojan Horse for the Financialization of Nature, Volume I, Act V and A Design to Win — A Multi-Billion Dollar Investment, Volume II, Act I]

Nature4Climate Voices, Christiana Figueres: former executive secretary of the United Nations Framework Convention on Climate Change (UNFCC) from 2010 to 2016, vice-chair of the Global Covenant of Mayors for Climate & Energy, ClimateWorks Board Member, World Bank Climate Leader, B Team leader, leader of Mission2020, and board member of both the World Resources Institute and Unilever. Figueres is also identified as a “distinguished member” of Conservation International. [Further reading: To Plunder What Little Remains: It’s Going To Be Tremendous, Volume II, Act III]

Nature4Climate Voices, Nicolas Stern: international advisor to the Global CCS Institute, co-chair of the Global Commission on the Economy and Climate overseeing The New Climate Economy, chair of SYSTEMIQ board of directors, former World Bank chief economist. [Further reading: A Design to Win — A Multi-Billion Dollar Investment, Volume II, Act I]

Nature4Climate Voices, Achim Steiner: UNDP Administrator, and former advisory board member of The Economics of Ecosystems and Biodiversity (TEEB – now the Natural Climate Coalition, i.e. the financialization of nature), voice for the 2009 Green New Deal [Further reading: They Mean Business [Volume II, Act IV]

April 3, 2019: Nature4Climate promoting Monbiot’s project. Demonstrating solidarity, Monbiot “liked” the tweet

August 30, 2019: Delivering on the Paris Agreement. From the paper This Changes Nothing: The Paris Agreement to Ignore Reality authored by Clive L. Spash, WU Vienna University of Economics and Business, Vienna, Austria: “Unfortunately, many environmental non-governmental organisations have bought into this illogical reasoning and justify their support as being pragmatic. Neoliberal language is rife across their reports and policy recommendations and their adoption of natural capital, ecosystems services, offsetting and market trading. These new environmental pragmatists believe, without justification, that the financialisation of Nature will help prevent its destruction.”

April 3, 2019: Justin Adams promote Monbiot’s project on the morning of its launch hashtag: #theforgottensolution

 

One of the first individuals to promote Monbiot’s Natural Climate Solutions on the day of its launch was Justin Adams. Adams joined The World Economic Forum to lead the Tropical Forest Alliance (TFA) [2] in November 2018. [Nature Conservancy, Our People: “Executive Director, Tropical Forest Alliance (Currently seconded to the TFA from The Nature Conservancy)]. Prior to the TFA, Adams spent five years as the Global Managing Director for Lands at the Nature Conservancy where he launched and led all the organisation’s work on Natural Climate Solutions and set up the nature4climate partnership.” Adams served as an advisor to the World Bank from 2012 to 2014 supporting the design and fundraising for the $300M BioCarbon Fund. [Source][Bio] The first initiative launched by TFA 2020 was the Africa Palm Oil initiative, currently ongoing, targeted at the development and implementation of regional principles for “responsible” palm oil development in West and Central Africa. [Source]

Here we must add that there is no such thing as “responsible palm oil” at industrial scale. Almost 20 years ago (2001), WWF and partners began designing the Roundtable on Sustainable Palm Oil (RSPO). It launched in 2004. Yet, in the past 25 years as much as 76 million acres of forest in Indonesia alone has been cut down for palm oil plantations. In 2013, Mongabay cited the global deforestation accredited to palm oil at 136 million acres. Now it moves to encroach on and decimate Africa. RSPO is just one of many billion dollar certification schemes initiated by WWF. Certification is a means to pay to destroy – under the guise of sustainability. It is a lie. The global palm oil industry (production at scale) is not and can never be sustainable.

The Nature Conservancy, Nature 4Climate and “The Forgotten Solution”

February 17, 2016: “The Forgotten Climate Solution”, “Natural Climate Solutions”, The Nature Conservancy

In 2018, Nature4Climate launched the “The Forgotten Solution”(conceptualized in 2016, see image above) – a glossy advertising campaign featuring a Hollywood-esque movie trailer. Featuring its own newsroom, The Forgotten Solutions website utilizes the 350.org font that has proven to resonate with the public.

“THE FORGOTTEN SOLUTION (2018) – Official Trailer [HD] – Movietrailers” [Running time: 1m:18s]

Corporations, institutions and NGOs promoting “The Forgotten Solutions” include Connect4Climate (the World Bank), UN-REDD+, WBCSD, We Mean Business, UNREDD+, the Global Landscapes Forum, Shell, the Ford Foundation, and billionaire Richard Branson (The B Team, We Mean Business), to name but a few.

September 3, 2018, Global Landscapes Forum. During the closing remarks of the Global Landscapes Forum on December 9, 2018, at COP24, Jennifer Morgan, executive director of Greenpeace International stressed that in addition to shifting global focus from the oil and transportation sectors to land and forests, additional co-operation was required to reach consensus on the New Deal for Nature.[Further reading: The House is On Fire! & the 100 Trillion Dollar Rescue, Volume I, ACT VI] The GLF was formed in 2013 by the World Bank, the Center for International Forestry Research (CIFOR) and the United Nations Environment Programme

September 8, 2018, Connect4Climate (World Bank)

September 11, 2018, The Ford Foundation promoting both “natural climate solutions” and “the forgotten solution”

December 10, 2018, Achim Steiner promotes the “Forgotten Solutions”. Steiner will appear this week at the Social Good Summit (founded and/or financed by the UN, Purpose, Gates Foundation, etc.) with Greta Thunberg and Christiana Figueres. Steiner, UNDP Administrator is a former advisory board member of The Economics of Ecosystems and Biodiversity (TEEB). TEEB, initiated in 2008, and officially launched in 2012, hosted by UNEP and backed by the European Commission and countries including Germany, Norway, and the United Kingdom, has since been absorbed/rebranded into the Natural Capital Coalition. The Natural Capital Coalition is working with the world’s most powerful corporations and institutions for the implementation of the financialization of nature.]

December 11, 2018, We Mean Business, promoting We Mean Business co-founder, WBCSD: “Bring natural climate solutions into your business today” #TheForgottenSolution

December 11, 2018, Shell, WBCSD, “the forgotten solution” as promoted by We Mean Business

December 11, 2018, Justin Adams for The Nature Conservancy, as promoted by We Mean Business

December 12, 2018, UN-REDD+

June 28, 2019, Richard Branson promoting the celebrity-endorsed “Forgotten Solution”. The utilization of celebrity, fetishized in the West, is a much-used tool as a means to expand capital, build brand recognition and break through market resistance

One of the first institutions to highlight Monbiot’s Natural Climate Solutions launch (April 3, 2019) was the Food and Land Use Coalition. This coalition was initiated under the Business and Sustainable Development Commission leadership led by Paul Polman, former Unilever CEO, and Mark Malloch-Brown, former UN Deputy Secretary-General and Administrator of the United Nations Development Programme (UNDP) who conceptualized the International Crisis Group in 1993 (with Mort Abramowitz), where he serves as chair. Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill. [Source][Board] [Further reading: Controlling the Narrative,Volume II, Act II]

The Food and Land Use Coalition is supported by partners, including the Business and Sustainable Development Commission (housed at SYSTEMIQ), the EAT Foundation, the Sustainable Development Solutions Network, the International Institute for Applied Systems Analysis, the World Business Council for Sustainable Development (WBCSD), and the New Climate Economy (housed at World Resources Institute). [Source] SYSTEMIQ, is advancing the blended finance vehicle (leveraging public funds for private investments into emerging markets) for the Climate Finance Partnership.

April 3, 2018, Food and Land Use Coalition promoting the freshly launched “Natural Climate Solutions” campaign and website. Tagged users included SYSTEMIQ, EAT, New Climate Economy, SDSN, Alliance for a Green Revolution in Africa (AGRA) WBCSD, IIASA, World Resources Institute, Unilever, and Yara International

November 27, 2018, Food and Land Use Coalition congratulating We Mean Business co-founder, WBCSD, on winning an award for its film on “natural climate solutions”

December 3, 2018: Food and Land Use Coalition promoting “natural climate solutions” and “The Forgotten Solution”

January 27, 2019, Food and Land Use Coalition promoting “natural climate solutions”

As the corporate social media accounts demonstrate, the branding of the term “natural climate solutions” was already well established prior to Monbiot’s project launched on April 3, 2019, with a surge in its promotion in December 2018 for COP24 (following the launch of Nature4Climate in June 2018). In fact, the term was being promoted by The Nature Conservancy in 2016 to highlight a parallel revenue stream generated from carbon offset permits.

In the 2016 video below by The Nature Conservancy, Justin Adams remarks:

“In many other parts of the world you have forest dependent communities, you have indigenous communities, who know very well how to protect their natural environment. They see the natural world and their own world as much more integrated.”

The Nature Conservancy, February 8, 2016 [Running time: 4m:5s]:

The question here is why those in the Global South should be expected to retain their critical roles as protectors of the natural world, simply because the Western societies are too unaware, or too insatiable, to do so. The “other” – are expected to continue protecting their natural environment so the white man in the West can continue to pollute. We can also observe that these communities, in many parts of the world Adams speaks of, do not inflict war, displacement or any misery whatsoever on other communities in the world.

November 24, 2017, The term “natural climate solutions” in reference to the “Natural Climate Solutions” study, published on October 16, 2017 and introduced by The Nature Conservancy the same day. The study suggests that “nature’s mitigation potential is estimated at 11.3 billion tons in 2030—the equivalent of stopping burning oil globally.” Here holds the promise for corporate polluters: the continued burning of fossil fuels, coupled with land acquisition (theft) via carbon markets/offsets – all under the guise of stewardship

The Big Sell

The Monbiot Natural Climate Solutions “plan” (“by supporting the efforts of others, we want to help bring together two issues that have mostly been considered in isolation: climate breakdown and ecological breakdown”) lends itself as a vehicle for “herding cats”. This is an expression attributed by Forbes, to the efforts of the GCCA alliance in 2014. It was used in reference to the method in which GCCA mobilized the populace for 2014 the People’s Climate March. A march orchestrated to serve the interests of those that financed and organized it (the trial version of what we witnessed on September 20, 2019), with the Rockefeller Brothers Fund at the helm. The herding is essential in order to attain acquiescence and, even demand, for something so ugly it requires the utilization of extraordinarily beautiful imagery, holistic linguistics, coupled with celebrity power, Hollywood trailers, slick marketing and emotive imagery to bring it into policy. Natural Climate Solutions deliberately stays at arm’s length from any direct association with a “New Deal For Nature” (the financialization in nature to be implemented in 2020) and instead sends the new supporters it “herds” into the clutches of the big “conservation” NGOs that are privatizing nature. From the Natural Climate Solutions website:

“Our plan is to generate the publicity and enthusiasm required to bring this issue to the front of people’s minds. In doing so, we hope to catalyse and accelerate the work of the excellent organisations already operating in this field.”

 

—Natural Climate Solutions website [Emphasis added]

Like magic, with the sleight of hand, the very corporate term “natural capital solutions”, is transformed into the benevolent “natural climate solutions”. In the transition from the corporate boardroom, into the public realm, the two terms are thus entwined and at once largely indistinguishable. What we have is a rebranding exercise. Thus we have George Monbiot, The World Bank, the World Economic Forum, the UN REDD Programme, The Nature Conservancy (via Nature4Climate), Conservation International, Natural Capital Partners, the Natural Resources Defense Council (NRDC), WWF – all sharing the identical branded term.

Here it is imperative to highlight the fact that Conservation International, WWF, IUCN, WBCSD, are all founding members of the Natural Capital Coalition. [Natural Capital Coalition founders]

The architects of the financialization of nature enjoy the penthouse suite of what constitutes a five-star de facto clearing house for institutions, corporations and “conservation” NGOs that serve capital.

July 29, 2019, World Economic Form (now partnered with the United Nations) promoting #NaturalClimateSolutions

September 18, 2019, World Economic Forum, partner to the United Nations and Voice For The Planet, promoting the #NewDealForNature (created by WEF and WWF)

September 8, 2018: James Lloyd promoting the People’s Climate March in tandem with “The Forgotten Solution”

September 8, 2018, GCCA/TckTckTck promoting “The Forgotten Solution”

August 24, 2018: James Lloyd: “Scientists call on California governor to OK carbon credits …”

James Lloyd , project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy, Twitter, April 3, 2019

September 19, 2019: James Lloyd , project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy, pinned Tweet

April 18, 2019, Natural Climate Solutions, The Forgotten Solution

The Art of Playing Obtuse

April 3, 2019, Twitter

On the first day of the launch, Monbiot announces: “We’ve launched a website explaining #theforgottensolution and directing people to the wonderful organizations seeking to help nature to help stop #ClimateBreakdown.”

Yet nature doesn’t need man’s “help” to “help stop climate breakdown”, she simply needs to be left alone. Released from the corporate chokehold killing her. And she certainly does not need help from egregious “conservation” NGOs notorious for land acquisitions (in servitude to corporations and ruling classes), and displacement of Indigenous peoples which has been long documented.

April 3, 2019, Twitter

April 3, 2019, Twitter

Natural Climate Solutions google search – which is which?

Natural Climate Solutions google search – which is which?

Following the April 3, 2019 launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital. Monbiot, a recognized influencer with global reach, responds as follows: “Just because some people hijack this approach for their own ends does not invalidate it. It’s like saying that because David Cameron cynically promoted his Big Society as a substitute for government, all community projects “played into his hands”. Perspective please.”

The individual who challenged Monbiot responds: “Some people”? You’re evidently unaware that this concept has already been thoroughly co-opted by the WBCSD, Shell, Equinor, the International Emissions Trading Association, International Paper etc.”

Monbiot’s response? – “All the more reason to reclaim it from them.”

Monbiot’s weak defense does not hold water.

This would be akin to anti-imperialists “reclaiming” the term “responsibility to protect” – to protect citizens of targeted states. While at the same time, US-led NATO forces are preparing to annihilate a sovereign state for resources – building consent by using the identical term. If this were to take place, the said “anti-imperialists” repetition of this term would expose them as fraudulent, as individuals deliberately in servitude to empire.

“As the cognitive linguist George Lakoff points out, when you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”

 

— George Monbiot, The UK government wants to put a price on nature – but that will destroy it, May 15, 2018

In the same article cited above, Monbiot writes: “…Tony Juniper – who in other respects is an admirable defender of the living world – says he will use his new post as head of campaigns at WWF to promote the natural capital agenda.”]

Today, Monbiot is essentially herding the populace to WWF. The most important campaign of both WWF and Conservation International is the “New Deal For Nature” (also marketed as “Voices or the Planet”). Finance, corporations, government, industry, institutions (UN, IPBES, CBD), and those at the helm of the non-profit industrial understands exactly what it is. Everyone that is, except the public.

Trondheim, Norway, 2 July, 2019– WWF issued a rallying cry for an urgent New Deal for Nature and People for halting biodiversity loss by 2030 at conference for Biodiversity in Trondheim Norway which starts today. [Emphasis added]

Monbiot informs his audience that “new scientific studies reveal #rewilding has a much greater potential for carbon drawdown than almost anyone imaged” – yet Monbiot did not call his project “Rewilding the Earth” or “Rewilding for Climate” or any other name with the word rewilding.

“The Panda Bare”, on Twitter, further elucidates: “The vast majority of what is typically described as #NaturalClimateSolutions” has got nothing to do with rewilding – in fact massive areas of new plantation.”

April 3, 2019, Twitter

As the launch day wears on, Monbiot again reiterates his desire for people to follow the groups he lists. He writes: “Usually writing and thinking about #ClimateBreakdown is pretty soul-destroying. But these new discoveries thrill and delight me. Please help us to spread the message, by RTing this thread, directing people to the site and encouraging them to support the group we list.” Tagged users include Greta Thunberg, Margaret Atwood, Philip Pullman, Michael Mann, Greenpeace, Friends of the Earth, RSPB, Tim Christopherson, and Nature4Climate.

September 13, 2019, Twitter: Tim Christophersen coordinates the work on forests and climate change at the United Nations Environment Programme (UNEP), including UNEP’s role within the UN-REDD Programme, a collaborative initiative of the UN Food and Agriculture Organization (FAO), the UN Development Programme (UNDP) and UNEP

April 3, 2019, George Monbiot, Twitter

April 23, 2019, Natural Capital Solutions promoting “The Forgotten Solution”

On social media (Twitter) Monbiot feigns aggravation that, despite a concerted effort working with a public relations firm, his campaign is being ignored by broadcast media. This is fairly ironic considering his access to and subsequent exposure from The Guardian alone. It also reveals the privilege and entitlement held by white liberal “activists” who have been deemed safe for public consumption by the establishment. Most legitimate grassroots groups are given zero exposure for new campaigns by mainstream media, let alone colossal exposure by The Guardian.

April 3, 2019, George Monbiot, Twitter

April 3, 2019, George Monbiot, Twitter

Other tweets accompanying the launch included one in which Monbiot tagged “some wonderful people whom I think will love this approach:” who could help spread the word. The tagged individuals (influencers) included Caroline Lucas, Chris Packham, Avaaz, Leonardo DiCaprio, Al Gore, Mark Lynas, Russell Brand, and Ai Weiwei. If only we could all be as environmentally conscious as Leonardo DiCaprio, especially those in the Global South, perhaps then we could save the planet. [Further reading: The Age of Storytelling, Volume II, ACT II]

April 3, 2019: The tagged individuals (influencers) included Leonardo DiCaprio, Al Gore, and Avaaz. Avaaz/ Purpose: utilizing the behavioural economics of hatred to wage wars on sovereign states in servitude to empire, while deploying emotive campaigns to “save the planet”. The fact that war is a key driver of both ecological destruction and climate change appears to be lost on it’s followers

The Natural Climate Solutions Project

The first “follows” chosen by for the Natural Climate Solutions Twitter account

The first “follows” chosen by for the Natural Climate Solutions Twitter account are its three founders (inclusive of Monbiot who is #1). The next accounts chosen to follow are Wetlands International (#4), followed by Nature4Climate (#5) and the aforementioned James Lloyd (#6), the project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy. [“Working at the interface of strategic communications and external affairs for nature and climate change. [Nature4Climate Steering Committee] The fifth is Youth4Nature, which is partnered with Nature Conservancy.

May 3, 2019: Recruiting the youth. Partners: The Nature Conservancy & Nature4Climate

Following the April 3, 2019 launch of Natural Climate Solutions, we see Extinction Rebellion, YouthStrike4Climate, and those flying under the “grassroots activism” banner, in unison with the most egregious corporations and “conservation” NGOs on the planet (which work in servitude to these very corporations) all sharing the same branding meme #naturalclimatesolutions.

This is yet another step forward in the engineered evolution of “together” – an orchestrated effort to bring corporations and civil society together as one. The employment of soft-power to give the illusion that class divisions no longer exist.

“It’s odd, to say the least, to hear a spokesperson for Shell promoting natural climate solutions, and to hear George Monbiot apparently promoting the same thing.”

 

— Chris Lang, The REDD Monitor, April 5, 2019

In the same way that global “green new deals” are setting the stage for the “new deal for nature” which is slowly and cautiously being introduced to the public, “natural climate solutions” can help achieve public acceptance for the “new deal for nature”. These are the applications of behavioural change strategies as outlined by Avaaz/Purpose founder Jeremy Heimans. Akin to “killing green” to build the “green economy”, [“we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”] today corporations, states and financial institutions intend to fully privatize and monetize every aspect of nature – to build the “new” capitalist economy. They just won’t talk about it and they won’t say that they’re doing it.

This is the new agenda.

September 16, 2019, The Financial Times, “Protect the future of free enterprise and wealth creation by pursuing profit with purpose. This is the new agenda.”

“However, while the critique of capitalism is the starting point, the analysis cannot simply stop there; it must confront the reality of generalized monopoly-finance capital now operating on a world scale and the deep, systematic division of the world into center and periphery, global North and global South—a division only worsened by climate change. It is in this larger imperialist context that capitalism exists as an actual historical system in the twenty-first century, and it is this that must be opposed.”

 

— Imperialism in the Anthropocene, May 21, 2019

The methodology of marketing “natural climate solutions” is this: We will “kill market solutions – to save market solutions”. Here, it can be added that Purpose and Greenpeace assisted in the creation of Nature4Climate co-founder, We Mean Business.

The ruling classes have devised a marketing strategy to sell us the unthinkable (the monetizing of nature, global in scale) by not divulging what lies beneath the surface.

Patterns appear as branding to target youth broadens its scope. [Nature4Climate, YouthStrike4Climate, Fridays4future, Youth4Nature.]

Branding that appeals to corporations

Branding that appeals to corporations and governments

Branding for an already established conservative audience

Branding to reach a liberal and youth demographic

Leads on the Natural Climate Solution project led by Monbiot include Charlie Latimer (Charotte Lattimer, Charlotte Martineau), consultant (clients include UNDP, UNICEF, UN OCHA and UNRWA), Patrick Sterling, former director of product for The Guardian, and Al Boardman, a graphics designer whose clients include “some of the most respected international brands, organisations and agencies in the world; the likes of Apple, Google, Twitter, IBM and BBC amongst them.”

Further, we have Sandrine Dixson-Declève, John Elkington, Paul Simpson, all identified as members of the advisory panel of Guardian Sustainable Business. Dixson-Declève served as the chief partnership officer for UN Agency Sustainable Energy for All. Prior to this position, she served as the director of the Prince of Wales’s Corporate Leaders Group (also referred to as EU Corporate Leaders Group on Climate Change, a corporate partner of GCCA/TckTckTck in 2009); vice chair, European Biofuels Technology Platform; board member, We Mean Business; and the advisory board of the oil and gas major Sasol. [Bio] Today Dixson-Declève serves as co-president of the Club of Rome. [Further reading: “Emerging From the emergency: Harnessing the momentum”]. Elkington is the founder of Volans, a B Team expert and Extinction Rebellion Business Signatory. Paul Simpson is the CEO of CDP, a co-founder of We Mean Business.

Here we can add that The Guardian’s Sustainable Business Leadership section is sponsored by Xynteo, a group that includes Shell, Woodside, and Statoil. Xynteo: “We are reinventing growth”. [Source]Dixson-Declève serves as special advisor to the Xynteo & Energy Transition Commission (ETC). [Source]

The Guardian Sustainable Business (GSB) Australia advisory council membership has included representatives of WWF, ClimateWorks, 350.org, and Greenpeace (2015) [Source] [An inquiry submitted on September 1, 2019, to The Guardian on members and status of Guardian Sustainable Business advisory panel/panels was unanswered.] Greenpeace International director Jennifer Morgan clearly supports the “new deal for nature” as demonstrated in ACT VI, Volume I of The Manufacturing of Greta Thunberg for Consent series, while Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. All hands are on deck.

Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. Earth Economics branding : “We Take Nature Into Account” – “What Is Your Planet Worth?”

The Natural Climate Solutions “call to action” page offers holistic proposals and states that it is opposed to offsets. Yet on April 8, 2019, the carbon certification corporation Verra (formerly the Verified Carbon Standard) was added to the list of allies on the Natural Climate Solutions website. Further, the REDD projects that Shell purchases carbon credits from are certified by Verra. [Source] The Natural Climate Solutions-Verra alliance was disclosed by the REDD Monitor on April 9, 2019. On May 21, 2019, Verra disappeared from the list of allies.

REDD+ (the UN’s program to “Reduce Emissions from Deforestation and Forest Degradation”) was devised as a strategy to enable business as usual to continue in the face of irrefutable evidence of the role of fossil fuel emissions in driving climate change.

Rather than cut emissions at the source, forests and their ability to store carbon became the sole focus of the UN and the World Bank.  The REDD+ scheme allows corporations and states to buy the carbon stored in forests elsewhere to supposedly “offset” the fossil fuel emissions they are producing.  However, because the carbon stored in the forest has to be verifiably protected, anyone living in the forest – including those who historically protected it in the first place – have to be removed to ensure they do not use any of that carbon.  On the other end of the equation, people living around the polluting industry’s that have “offset” their emissions continue to suffer the health impacts of living in a toxic environment.  Finally, there is no legitimate scientific evidence that temporarily stored biological carbon, in the form of forests, can “offset” fossil carbon, which is a highly condensed permanent form of carbon that was previously locked underground for millions of years. [Learn more at the Global Justice Ecology Project (GJEP). GJEP explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination.]

What Natural Climate Solutions does not reference, or oppose, is the “new deal for nature”. In fact, this “new deal”, which is advancing quickly, is not opposed by any environmental “leaders” that have been placed at the vanguard of the spectacle by the ruling classes. This is the foundational structure of the system, functioning exactly as intended.

Consider that while earlier this year, over 100 NGOs publicly condemned Shell’s launch of a 300 million USD “natural climate solutions” carbon offsetting scheme, there is no dissent whatsoever over Shell’s major partnership in the Natural Capital Coalition. There is practically little to no dissent to the Natural Capital Coalition, its “conservation” partners, nor its plans to commodify the global commons. For the past decade; The Natural Capital Coalition (which absorbed TEEB, initiated in 2008) has been developing the tools and protocols for a new global system of finance where all nature will be assigned a monetary value. It is now time to present the unthinkable to the public in a manner in which it will not only be accepted, but demanded. This requires building global acceptance which will only be possible utilizing unprecedented global behavioural change strategies, methods and manipulations.

[Natural Capital Coalition advisory council][Natural Capital Coalition partners]

October 29, 2015: Dow Chemical, The Nature Conservancy, “Nature’s Fortune”

The NGOs & institutions that developed the Natural Capital Protocol

Natural Capital Coalition organizations

Natural Capital Coalition promoting IPBES, 2019

Chris Lang of the REDD Monitor asks the question: “Natural Climate Solutions – in whose interest?” This is the fundamental question given that the massive advertising campaign behind this effort – and foundations (with investment portfolios in the billions) do not invest in any solutions other than market solutions, or solutions that serve to expand their influence and power (such as societal behaviour modification). “Natural climate solutions” must not be perceived as altruistic or holistic – it is a branding term to increase profits and land acquisitions for corporations.

Monbiot cites “three crucial opportunities over the next two years for ensuring that Natural Climate Solutions receive the global attention they deserve”. [1) The UN Climate Summit this month, 2) COP 15 of the Convention on Biodiversity in 2020, and 3) the UN COP 26 in 2020, at which countries are supposed to put forward their new Nationally Determined Contributions.] [Source]

Yet, as pointed out by the Redd Monitor, “Two-thirds of the countries who signed on to the Paris Agreement have already included Natural Climate Solutions in their Nationally Determined Contributions. More than 100 countries include natural solutions in their adaptation plans, and 27 countries include them in their mitigation plans. They are doing so in order to allow continued pollution from fossil fuels – either in their own country or elsewhere.” [Source]

This clearly demonstrates that the intent of the campaign is hardly to influence states, rather the purpose is to influence and shape public perception.

Monbiot, June 26, 2019, “Shell is not a green saviour. It’s a planetary death machine”:

“But the company’s strategy is working. A remarkable number of people who should be fighting Shell instead see it as a green alternative to Exxon, persuaded by what is, in comparison with the company’s filthy investments, a tiny sop. Shell has longstanding relationships with four “environmental partners”: the International Union for the Conservation of Nature, the Nature Conservancy, Wetlands International, and Earthwatch. I believe it is just as wrong for these groups to take its money as it is for the RSC to take money from BP. It surprises me that there is not as much pressure on them to break their links as there has been, for example, on the British Museum, whose relationship with BP is becoming a national embarrassment.

Monbiot places quotation around “environmental partners” in reference to the NGOs – two of which are “allies” of his own project, and one, that being Nature Conservancy, which created Nature4Climate, led by The  Natural Climate Solutions stakeholder manager at The Nature Conservancy. The British Museum should be embarrassed, but Monbiot should be embarrassed even more.

The final paragraph:

“But naivety about Shell is not confined to its partners. Plenty of well-intentioned organisations and people, who share my enthusiasm for natural climate solutions, appear so desperate to clutch at any straws of hope that they are prepared to see this company as part of the solution. Shell is not our friend. It is an engine of planetary destruction.”

And here we can paint Monbiot’s “allies” with the identical brush. And so desperate are the citizenry, that they will clutch the “natural climate solutions” straw that has been produced for mass consumption.

From Strategy to Implementation

The WWF-WEF campaign for the New Deal For Nature (Voice for the Planet) is supported by Nature4Climate.

The Voice For The Planet campaign is a vehicle to build public support for the “New Deal For Nature” in 2020. Created by WEF “Global Shapers” and WWF

The overlap between the New Deal For Nature public partners (Voice For the Planet) and the Natural Climate Solutions partners is as follows: WWF, Conservation International, International Union For The Conservation of Nature (IUCN), the United Nations Environment Programme, Nature4Climate, Royal Society For The Protection of Birds and Birdlife International.

And while The Nature Conservancy (Voice for the Planet partner) is not listed as an “ally” of Natural Climate Solutions, as demonstrated, it remains at arm’s length. A single degree of separation made possible by the creation of Nature4Climate, the primary ally of Natural Climate Solutions.

The research for this article was compiled on September 1, 2019. Since this time, we can observe how this branding strategy has been implemented, in real time.

Corporate Knights – The Voice for Clean Capitalism, April 20, 2015

September, 19, 2019, Climate Change and Nature-based Solutions: Top 30 Influencers and Brands:

“Onalytica have analysed an audience of 3.5k sustainability influencers to understand current perception and awareness of Nature-based solutions within the Climate Change debate and how organisations can leverage those influencers to drive policy change.”

Onalytica’s report opens with an introduction from Lloyd [“This conversation needs to be reflected in the real economy.”]It then identifies the top 100 influencers on the Twitter for “nature-based solutions”. The number one influencer identified is George Monbiot with an influencer score of 100%. Second to Monbiot is Greta Thunberg with an influencer score of 67.56%. Onalytica directs its readers to the nature4climate website for more information.

Chart: “This data was collected from our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click below to request a demo!”

The top 30 “brands” identified by Onalytica in driving the most engagement on the “nature-based solutions conversation” include the World Resources Institute [Volume I, Act IV], The World Bank, The Nature Conservancy, Conservation International, WWF, C40 Cities and Extinction Rebellion. [Full list]

At this juncture we can recall the question imperative put forward by John Elkington, founder of Volans and initial signatory to Extinction Rebellion Business (which quickly disappeared after its public launch).

John Elkington, founder of Volans, B Team expert and Extinction Rebellion Business Signatory

Global Strike

September 19, 2019: Conservation International Website

On September 19, 2019, the United Nations, the Government of Norway, Conservation International, Environmental Defense Fund and The Nature Conservancy celebrated that the California Air Resources Board adopted the Tropical Forest Standard, a new vehicle for the expansion of carbon offsets into tropical forest regions. Prior to approval by California Air Resources Board (CARB) the standard was narrowly reviewed by a self selected group state legislators through an exclusive stakeholder process dominated by Conservation International, TNC and EDF. [“The purpose of the California Tropical Forest Standard is to establish robust criteria against which to assess jurisdictions seeking to link their sector-based crediting programs that reduce emissions from tropical deforestation with an emissions trading system (ETS), such as California’s Cap-and-Trade Program.”]

“Forest carbon offsets neither protect forests nor reduce emissions. Forest carbon offsets are an unjust false solution to climate change that enables business and pollution as usual, condemning forests and communities globally to its devastating impacts. If what is proposed as a solution to catastrophic climate change jeopardizes other people or ecosystems it cannot claim to be just or sustainable.” [Source]

The Thunberg-Monbiot film, emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the aforementioned *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

September 20, 2019: The Nature Conservancy promoting the film with term “natural climate solutions”. Tagged are Thunberg and Mobiot. Note the utilization of the “Spredfast” software

Spredfast: “Seamless interactions and a 360-customer view, now possible with our @salesforce Social Care integration.”

Marc Benioff: Chairman and Co-Chief Executive Officer, Salesforce, one of the fastest-growing cloud-based software corporation in the world. He is a member of the board of trustees, World Economic Forum and inaugural Chair, World Economic Forum Centre for the Fourth Industrial Revolution

January 24, 2019: Marc Benioff: Chairman and Co-Chief Executive Officer, Salesforce, WEF

September 19, 2019: Conservation International promoting Thunberg-Monbiot film with #NaturalClimateSolutions hashtag

September 20, 2019: Billionaire Richard Branson, founder of The B Team, promoting Thunberg-Monbiot film. The B Team is a co-founder of We Mean Business – overseeing the 2019 UN Climate Action Summit with WEF

March 20, 2018: McDonald’s corporation “working hard on #naturalclimatesolutions”

September 18, 2019

On cue, We Mean Business co-founders – united with NGOs, global institutions, and media – coordinate their efforts in promoting the video, ensuring it will go viral. At once, We Mean Business co-founders – united with NGOs, global institutions – and the hundreds of corporations they represent, are now affiliated with Thunberg. The citizenry is encouraged to “love thy enemy”, “changing together” in order to save the power elite. [The Behavioural Change Project “To Change Everything”, Volume II, Act V]

September 19, 2019: Amazon announces partnership with The Nature Conservancy for the implementation of “natural climate solutions” initiatives

 

September 20, 2019: The Nature Conservancy

 

Financial Times, September 16, 2019 launch: “CAPITALISM. TIME FOR A RESET. THIS IS THE NEW AGENDA. This is “the Financial Times’ biggest campaign since the 2008 global recession.”

 

In the same way that Hitler and Goebbels, in the 20th  century, utilized youthwashing as a means of psychological warfare in order to  carry out a genocide on a population they believed as inferior, today the ruling class, in conjunction with corporate power, have restored youthwashing for the 21st century as an effective means to continue an ongoing genocide of the natural world, and all life which she graciously sustains. Life, believed to be inferior, by those committing the atrocities. By those seeking societal consent to continue.

September 18, 2019: The Nature Conservancy promoting #GlobalClimateStrike in conjunction with the “New Deal For Nature and People”

 

The “New Deal For Nature” is a scheme so grotesque that it can only be sold to the public by utilizing the most effective tools for cutting through market resistance – that being celebrity. The NGOs comprising the non-profit industrial complex, coupled with the deployment of celebrity, are literally banking on the successful manipulation of the citizenry.

A natural climate solution would be the end of the military industrial complex. The end of the relentless assault on our Earth, our brothers and sisters, and all life, waged by the US Pentagon. A natural climate solution would be discontinuing the production of all superfluous “goods“. A natural climate solution would be returning stolen lands to those from whom they were stolen.

Stokely Carmichael asked the pivotal question in 1966:

“And that’s the real question facing the white activists today. Can they tear down the institutions that have put us all in the trick bag we’ve been into for the last hundreds of years?”

On September 20, 2019, millions of people went to the streets. Those walls could have been torn down. Instead they were propped up.

I quote Carmichael, as what constitutes mainstream activism in the West, has become nothing more than a parody. We must stop identifying with the ruling class. We are not part of it. And all the luxury consumer brands that one can buy on credit, will not make it any less so. Emulating the rich is a devised marketing stratagem that creates a false sense of belonging in a system designed and protected to serve the rich.

The question is, will we break away from the clutches of manufactured false demigods and align ourselves with revolutionary grassroots groups, or will we continue to uphold those that protect the very system destroying our natural world? Although the outlook looks bleak, the future is not yet written.

Clive Spash

 

[1]

• NATURE4CLIMATE
• ROYAL SOCIETY FOR THE PROTECTION OF BIRDS
• UNITED NATIONS ENVIRONMENT PROGRAMME*
• REWILDING BRITAIN
• FRIENDS OF THE EARTH
• AVAAZ
• GREENPEACE
• LEONARDO DI CAPRIO FOUNDATION
• NATURE NEEDS HALF
• DAVID SUZUKI FOUNDATION
• WILDERNESS SOCIETY
• REWILDING EUROPE
• WILDLIFE CONSERVATION SOCIETY
• EQUATOR INITIATIVE
• FOUNDATION EARTH
• CONSERVATION INTERNATIONAL
• TREESISTERS
• CLIMATE LAND AMBITION AND RIGHTS ALLIANCE
• THE GLOBAL PARTNERSHIP ON FOREST AND LANDSCAPE RESTORATION
• GLOBAL LANDSCAPES FORUM
• WILD FOR LIFE
• WWF | WORLD WIDE FUND FOR NATURE
• GLOBAL PEATLANDS INITIATIVE
• SIERRA CLUB
• NATURE BASED SOLUTIONS INITIATIVE
• FERN
• EU BIOMASS LEGAL CASE
• HEALTH IN HARMONY
• EUROPEAN OUTDOOR CONSERVATION ASSOCIATION
• SANCTUARY ASIA
• SCOTLAND: THE BIG PICTURE
• PLAN VIVO
• NORTHEAST WILDERNESS TRUST
• WILD FOUNDATION
• BIRDLIFE INTERNATIONAL
• JOHN MUIR TRUST
• IUCN | INTERNATIONAL UNION FOR THE CONSERVATIONS OF NATURE
• WETLANDS INTERNATIONAL
• URBAN BIODIVERSITY HUB
• PUBLIC PASTURES – PUBLIC INTEREST
• GO CONSCIOUS EARTH
• OCEANSWELL
• PLANT-FOR-THE-PLANET
• ALLIANCE FOR FOOD SOVEREIGNTY IN AFRICA
• AFRICAN CONSERVATION FOUNDATION
• TRUE NATURE FOUNDATION
• A ROCHA
• THE EUROPEAN NATURE TRUST

[April 4, 2019][April 6, 2019][June 13, 2019]

In support of the commitments of TFA 2020 partners to reduce deforestation in tropical forest countries, TFA 2020 has throughout the years grown its partner members and continues to bring on board those key actors committed to tackling deforestation. Since June 2015, the Tropical Forest Alliance Secretariat is hosted at the World Economic Forum offices in Geneva, with financial support of the governments of the Norway and United Kingdom.” [Source]

“100 Billion for Everyone Who Signs” [McKibben’s Divestment Tour – Brought to You by Wall Street [Part XVII of an Investigative Report]

June 27, 2017

By Cory Morningstar

Part seventeen of an investigative series

The B Team

The B Team was incubated by Virgin Unite, the foundation arm of Richard Branson’s Virgin Group, which had previously incubated such organizations the Elders and the Carbon War Room. In October, 2012, Branson and Jochen Zeitz (ex-CEO of Puma) announced the formation of The B Team. It has since grown to include 23 “leaders” ^[1] including Kathy Calvin, President and CEO of the United Nations Foundation, Paul Polman, CEO of Unilever, Andrew Liveris, chairman and CEO of Dow Chemical, Mary Robinson, Secretary of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, Christiana Figueres, former Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) 2010-2016, and several others of elite status. ^{[Source] [Full List]}

Mary Robinson (a staunch believer in carbon markets) and Mo Ibrahim^[3] were two of those involved in the inception of The B Team. Ibrahim is the British Sudanese entrepreneur who excels in the undermining of Africa and her leadership, “for no other reason than to force African leaders to submit to Western economic and political ideology”. [“Today, Mo Ibrahim tells us that in 2012 and 2013, there was no African leader that qualified for the Mo Ibrahim Prize for Achievement in African Leadership. Mo Ibrahim, who has made billions of the back, blood and sweat of Africans, joins the predatory fray, in taking cheap pot shots at Africa’s leadership, in a transparent ploy to present himself as more caring for Africa and its people than those who sacrificed their lives and limbs for the liberation of Africa.” [Source] [The B Team Story: video] Mary Robinson is also a Member of the Advisory Board at Generation Investment.

Former US President Bill Clinton, Christine Lagarde IMF Managing Director, and Mo Ibrahim Founder and Chairman, Mo Ibrahim Foundation attend the Clinton Global Initiative on September 24, 2013 in New York. AFP PHOTO/Mehdi Taamallah

U.S. President Barack Obama presents the Medal of Freedom to former Irish President Mary Robinson during a ceremony in the East Room of the White House in Washington, August 12, 2009. REUTERS/Jason Reed

The elite associations in The B Team continue to proliferate. In 2015, Marc Benioff, Founder, Chairman and CEO of Salesforce.com and Breakthrough Energy Coalition founding member, Sharan Burrow, General Sectretary of the International Trade Union Confederation, Bob Collymore, CEO of Safaricom and David Crane, ex-CEO of NRG Energy joined as B Team Leaders. In July of 2016, Oliver Bäte, CEO of Allianz Group, Andrew Liveris, Chairman and CEO of Dow Chemical Company and Arif Naqvi, Founder and Group CEO of Abraaj Group (private equity) also joined the B Team. In 2017, Christiana Figueres, former Executive Secretary of the UNFCCC 2010-2016 joined The B Team.

Nature's been invisible in business decisions for too long #NatCapProtocol makes it visible https://t.co/3UIlyiyazy pic.twitter.com/Xo8IpkN4zU

— Unilever (@Unilever) July 13, 2016

The “B Team Experts” include the aforementioned John Elkington, Heather Grady, Senior Fellow, Global Philanthropy for Rockefeller Philanthropy Advisors; Alexander Grashow, Clinton Global Initiative, Jeremy Heimans, co-founder of both Avaaz and Purpose, Mindy Lubber, president of Ceres (350 divestment partner), Hunter Lovins, President, Natural Capitalism Solutions, David Jones, co-founder of One Young World, former CEO of Havas Worldwide and creator of the TckTckTck campaign for Global Campaign for Climate Action (co-founded by Avaaz, 350.org, Greenpeace along with 17 other NGOs).

This group and its alliances represent many of the key NGOs tasked with creating/achieving a buy-in from the populace (targeted as consumers) for new markets that will continue to drive growth under the false pretense of a “new economy”. The NGOs are strategically positioned within this hierarchy. For example, Avaaz and 350 are the trusted front groups while their alliances and key leaders/staff are closely affiliated with the corporate world and it’s map for the future. In reality they are all part and parcel of the same circle. A circle of power and elitism that both protects and expands current power structures while continually reabsorbing any/all movements of resistance. They keep their alliances at arm’s length in order to retain the illusion of being representative of civil society. NGOs such as 350.org and Avaaz while being the most powerful NGOs in the world, are actually on the lower rung of the hierarchy. They function in discreet servitude to NGOs such as Ceres and The Clinton Global Initiative that exist at the top of the hierarchy.

Desmond Tutu for We Mean Business partnered with The B Team (redirected to Purpose)

The B Team funders include: The Tiffany & Co. Foundation, Ford Foundation, Rockefeller Foundation, Kering (luxury goods), Unilever, Virgin Unite. Guilherme Leal (co-founder of Natura), Strive Masiyiwa (founder and chairman of Econet) and Joann McPike (Founder of Think Global School). Past supporters include Derek Handley (founding CEO of The B Team) and One Young World. The B Team is part of the Omidyar Network which contributed USD $980,946.00 to The B Team in 2016.

Image courtesy of The B Team

The B Team twitter account is a mix of elite/ appointed “leaders”, green tech, foundation financed super powers, finance, social media experts, finance, etc. Initial “follows” include: The Rockefeller Foundation, The Economist, Jeremy Heimans (Avaaz, Purpose, The B Team), Carbon War Room, John Elkington, B Corporation, Bill Gates, General Electric Ecomagination, World Resources Institute, Gates Foundation, Purpose, Facebook, Ceres, Steve Forbes, Oprah Winfrey, Bloomberg, Trucost, Bill McKibben, Melinda Gates, Pierre Omidyar , Green Biz, David Jones (former Havas CEO, One Young World co-founder), Jeremy Leggett (Carbon Tracker) and the Omidyar Network to name just a few.

Above: Jeremy Heimans Avaaz/Purpose co-founder, The B Team

Behavioural change is a key component of the “new economy”. Recall that the term “green economy” was deemed dead in 2014 by Avaaz and Purpose Inc. co-founder Jeremy Heimans. Heiman’s for-profit public relations firm, Purpose, Inc. consults for institutions such as the Bill and Melinda Gates Foundation, the ACLU (founder of MoveOn and Avaaz) Google, Unilever, General Electric and Conservation International. A shill for trafficking “prosumers” and “millennials” to the highest bidder, these organizations also have their hands dipped in many seemingly “humanitarian” endeavors.

Heimans (with his Avaaz co-founders) bears much responsibility in building acquiescence for the deaths of hundreds of thousands Syrian and Libyan citizens.  Purpose (in tandem with Avaaz) has been instrumental in its building acquiescence for war on Syria via it’s many demonization campaigns that serve empire, including the White Helmets [see extensive research by independent researcher Vanessa Beeley]. To demonstrate the interlocking mechanisms between the NPIC and the humanitarian  industrial complex, consider the close affiliation of Richard Branson (The B Team co-founder) with the International Crisis Group. Then consider Heiman’s role as a Branson B Team “expert”. Thus, it should be of no surprise to identify that The B Teams headquarters utilized on all B Team correspondence, is actually the headquarters of Purpose.

We Mean Business

“We Mean Business”  launched in September 2014 in advance of the People’s Climate March

On September 15, 2014, one week prior to the People’s Climate March in New York, Inside Climate News published the article Only $1 Trillion: Annual Investment Goal Puts Climate Solutions Within Reach. From the article:

“Leading up to the UN Climate Summit next week in New York, business groups and investors who manage trillions of dollars published reports and held meetings to call for action. Last week, investment groups publicized the creation of We Mean Business, an umbrella organization of investors urging world leaders to agree on a plan for fighting climate change.”

“$100 Billion for Everyone Who Signs”

Apple CEO Tim Cook at launch of We Mean Business at Climate Week NYC 2014

“Representatives from roughly 130 governments are converging on New York city today to sign the Paris Agreement that was reached in December, and the We Mean Business Coalition says that implementing that agreement will unleash more than $13 trillion in new investment – or $100 billion for everyone who signs. That’s just one reason this year’s Earth Day is completely different from all those that came before.” — April 22, 2016, 13 Trillion Reasons This Earth Day Is Different From All Others – Ecosystem Marketplace

From the Climate Group (incubated by Rockefeller as in-house project that later evolved into a free-standing institution) website:

“The Climate Group is a proud partner of We Mean Business – a coalition of organizations working with thousands of the world’s most influential businesses and investors.”

The founding partners of We Mean Business are Business for Social Responsibility (full membership and associate members list), CDP (formerly the Carbon Disclosure Project), Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) and World Business Council for Sustainable Development (WBCSD).

We Mean Business Network partners are Asset Owner Disclosure Project (AODP), CEBDS (Brazilian Business Council on Sustainable Development), Climate Leadership Council (CLC), WWF Climate Savers, EPC, Japan-CLP, National Business Initiative, Principles for Responsible Investment (PRI), The Energy and Resources Institute (TERI) and the United Nations Environment Programme Finance Initiative (UNEP FI).

We Mean Business working partnerships were formed with the organizations Carbon Tracker, Carbon War Room, Climate & Clean Air Coalition, Climate Markets & Investments Association, E3G, Forum for the Future, Global Alliance for Energy Productivity, International Emissions Trading Association, Institutional Investors Group on Climate Change (IIGCC/Ceres), Rocky Mountain Institute (now partnered with the Carbon War Room), The Business Council for Sustainable Energy, The New Climate Economy, The Shift Project, United Nations Global Compact, World Bank Group and World Resources Institute.

Ceres, a founding member of We Mean Business is a key partner of the 350.org divestment campaign which was created in consultation with the organizations “friends on Wall Street“. Ceres, 350.org, The B Team, Avaaz, The Climate Group, We Mean Business and CDP partnered under the “Earth to Paris” coalition for COP21. (“Earth To Paris”, a coalition of partners helping to drive awareness about the connection between people and planet as well as the need for strong climate action, announced it will host “Earth To Paris—Le Hub” a two-day, high-impact, live-streamed summit on 7 and 8 December in Paris during COP21 — the United Nations climate conference to deliver a new universal climate change agreement.”) [Source]

The following montage of video clips is evidence of the underlying solution proposed by the leaders of the NPIC:

The ideologies espoused by “We Mean Business” are transparent in the following 1:40 minute interview with Avaaz & Purpose co-founder Jeremy Heimans by We Mean Business.

 

“We’ve been talking in a broader way about the future of consumer activism, of organizing people not as citizens but as consumers.” — Jeremy Heimans, Purpose, 2011

 

The fact that the 2014 Peoples Climate March was designed and orchestrated as a mass mobilization social engineering experiment financed by the oligarchs to “change everything” (expand capital markets and insulate/strengthen existing power structures) is captured i the next 01:40 minute video titled We Mean Business Momentum:

 

“And hundreds of thousands of people marched in New York City and all across the world. The momentum became contagious.” – We Mean Business

 

Additionally, the dystopian focus on perpetual growth via consumption as the solution to climate change is clear in the following We Mean Business video (3:40). Also note the reference to “Natural Capital” which is code for the global privatization of nature via payments for ecosystems services (PES) which is currently being implemented into policies behind closed doors:

 

“It won’t be about sacrifice. It will be about a new era of clean abundance.” — Steve Howard, Ikea

 

Christiana Figueres, Executive Secretary, UNFCCC at launch of ‘We Mean Business’ at the Climate Week NYC 2014

The 2016 article From Stable to Star – The Making of North American Climate Heroes  concluded that “The nurtured youth of today’s clearing houses for 21st century environmentalism, which is merely a guise for full-blown anthropocentrism, are the well-intentioned albeit naïve foot soldiers for today’s most powerful oligarchs.” This is again demonstrated by We Mean Business with the participation and promotion of Ikea by groomed 350.org board member and protégé Jessie Tolkan. (Again, as demonstrated throughout this series, 350.org is always kept at arm’s length from those NGOs in the background doing the heavy lifting for the expansion of capitalism while they are in full view cautiously keeping the patina of grassroots mobilization intact):

“Jessy Tolkan, Executive Director of Here Now, said: “With IKEA Foundation’s crucial support, we’re delighted to be launching a rich programme of campaigns that will mobilise millions to help build the world our children deserve to grow up in.” — Ikea Foundation, Climate Change: How We’re Part of the Solution, April 22, 2016

Ikea cites Here Now, as a We Mean Business counterpart:

“We Mean Business is working with thousands of the world’s leading businesses and investors to move towards a low carbon economy. Its counterpart, Here Now, creates campaigns to inspire citizens around the world to support climate change solutions.” — Ikea Foundation, Climate Change: How We’re Part of the Solution, April 22, 2016

In April 22, 2016, as heads of states met in New York to sign the Paris Agreement, the IKEA Foundation announced its new partnership with We Mean Business and Here Now, gifting EUR 9.6 million going to We Mean Business and EUR 3 million to Here Now (Purpose).

Tolkan is the Head of Labs & Executive Director of Here Now, a project of Purpose. [Further reading on Purpose: Under One Bad Sky and SYRIA: AVAAZ, PURPOSE & THE ART OF SELLING HATE FOR EMPIRE] Her foray into the NPIC has been extensive. [4]

In part thirteen of the divestment series [The Increasing Vogue for Capitalist-Friendly Climate Discourse], the report  touched upon the imperative of grooming cherry picked “celebrity leaders” to further serve capital. Akin to her 350.org counterparts Naomi Klein and May Boeve, Tolkan is no exception having been featured in Time, Glamour, and Vanity Fair Magazine. In 2006, Tolkan was named one of the “REAL HOT 100 Women in America”, for her work/influence with young voters. In 2008, Rolling Stone Magazine named her one of the 100 agents of change in America.

Demonstrating her steadfast loyalty to the Democratic Party (and by default the capitalist economic system) Tolkan spearheaded POWER VOTE in 2008, “a campaign to mobilize 1,000,000 young voters around climate and energy issues in more than 30 states across the country.” [Source]

“In addition to working on Capitol Hill, she has been to the White House four times since President Barack Obama took office, most recently for a meeting on energy and climate change last month. Her advocacy also has brought her in close contact with prominent figures such as Bill and Hillary Rodham Clinton, former Vice President Al Gore and NASA scientist James Hansen.” — Journal Sentinel, May 16, 2009

 

“[Tolkan] fuels her 12- to 14-hour work days with Diet Coke. She shuttles from the coalition’s row house-turned-office in the trendy Dupont Circle neighborhood to meetings across the city with other environmentalists, congressional aides and potential donors. During especially busy spells, she has lived out of the office, which she has decorated with personal touches, including an autographed photo of Obama that her staffers got for her as a get-well present when she was going through serious health problems.” — Journal Sentinel, May 16, 2009

The enablers. We Mean Business Twitter status, October 5, 2015

Throughout this series, the interlocking directorate that comprises the NPIC has been shown to be nothing less than formidable.  But perhaps nowhere is this evidenced as in the case of the rather new organization, We Mean Business. From Ceres, to Purpose (Avaaz), to Ikea (a client of Purpose) to Here Now (a project of Purpose), to Carbon Tracker, to The B Team (redirected to Purpose), to the United Nations (divestment partner) to those who have rose up in these very institutions (Jeremy Heimans, Mindy Lubber, Jessie Tolkan, etc. etc.) – the matrix becomes more and more blurred.

Next up: Part 18

End Notes:

[1]It has since grown to include 23 elites including Kathy Calvin (President and CEO of the United Nations Foundation), Dr. Gro Harlem Brundtland (Deputy Chair of The Elders), Arianna Huffington, Chair, President, and Editor in Chief of the Huffington Post Media Group, Mo Ibrahim, Founder of Celtel, Guilherme Leal, Founder and Co-Chairman of Natura, Strive Masiyiwa, Founder and Chairman of Econet Wireless, Blake Mycoskie, Founder and Chief Shoe Giver of Toms Shoes, Dr. Ngozi Okonjo-Iweala, Coordinating Minister of the Economy and Minister of Finance of Nigeria, François-Henri Pinault, CEO and Chairman of Kering, Paul Polman, CEO of Unilever, Mary Robinson, Secretary of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, Zhang Yue, Chairman and Founder of Broad Group China, Professor Muhammad Yunus, Chairman of Yunus Centre, Jochen Zeitz, Founder of The Zeitz Foundation, Co-Founder and Co-Chair of The B Team. [Source]

[2] MERCHANTS OF DOUBT is presented by Sony Pictures Classics, in association with Participant Media (a global entertainment company founded in 2004 by Jeff Skoll) [777] and Omidyar Network, a film by Kenner, produced by Kenner and Melissa Robledo, executive produced by Jeff Skoll and Diane Weyermann of Participant Media, and Pierre Omidyar of Omidyar Network, and co-produced by Brian Pearle, Taki Oldham, Dylan Nelson and Youtchi von Lintel.”

[3] “Mo Ibrahim was soon to be a board member of the ONE Campaign and is currently chair of the advisory board for an investment firm focused on Africa called Satya Capital; its small portfolio includes Namakwa Diamonds, a mining group whose board members notably include a former executive vice president of the notorious Barrick Gold. In 2004, Ibrahim founded the Mo Ibrahim Foundation “to recognize achievement in African leadership and stimulate debate on good governance across sub-Saharan Africa and the world.” In this context, “good governance” means implementation of neoliberal reforms.” [Source]

[4]

• Executive director for the Energy Action Coalition, “a coalition of 50 leading youth organizations throughout the U.S. and Canada (which she joined in 2006)
• The United States Student Association,
• Young Democrats of America
• Grassroots Campaigns, Inc. [Further reading: From Stable to Star – The Making of North American “Climate Heroes”]
• Political Director for Green For All (founded by Van Jones who also serves on the U.S. org advisory council)
• 1Sky steering committee
• Global Director of Electric Vehicle Infrastructure Development for two multi-national automakers for two muliti-national automakers (Renault and Nissan).
• Citizen Engagement Laboratory’s Co-Executive Director
• Senior Fellowship with the New Organizing Institute consulting on progressive infrastructure building, the 2012 youth vote, and next steps for the climate & energy sector.
• The Working Families Party (consultant)
• Progressive Change Campaign Committee (consultant)
• GetEqual (consultant)
• HeadCount Board of Directors
• 1Sky steering committee, consultant
• org Board of Directors, consultant
• Groundswell (consultant)
• Wellstone Action (consultant)
• The Culture Group
• Global Witness Board of Directors
• Citizen Engagement Laboratory’s Co-Executive Director
• Instrumental in planning/executing POWER SHIFT 2007, “a conference that brought together more than 6000 youth representing all 50 states, and culminated with the largest single lobby day on capitol hill focused on global warming.”
• Instrumental in planning/executing – POWER SHIFT 2009, “a conference of more than 12,000 youth representing all 50 states which culminated in the single largest lobby day on Capitol Hill focused on global warming.” (POWER SHIFT has since spread to more than 25 countries, and the first Global Power Shift (now under the direction of 350.org) has since convened in Europe – led by 350.org)
• State director for the New Voters Project (2004). Tolkan helped to register more than 130,000 young voters and produced one of the highest youth turnout rates in the country.
• [Sources: org Russia and 350.org US, Purpose, Social Venture Network, World Bank, Journal Sentinel ]

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

Greenwashing Capitalism: Conservation’s Cosy Relationship with Corporations

Conservation Watch

By Chris Lang

March 21, 2017

Since the year 2000, there have been many partnerships between conservation organisations and the industrial corporations responsible for destroying nature. Mining companies are particularly popular.

A new paper by William M. Adams published in the Journal of Polical Ecology explores the “surprising closeness and apparent warmth of the relations between biodiversity conservation organisations and corporations”.

The paper is titled, “Sleeping with the enemy? Biodiversity conservation, corporations and the green economy”, and can be downloaded here.

Adams traces the partnerships between conservation organisations and the mining industry to a series of initiatives starting in the 1990s:

1997: Conservation International published Reinventing the well, a report on “minimizing the environmental and social impacts of oil development in the tropics”.

1998: a Global Mining Initiative, “to provide sustainable leadership for the mining and minerals industry in the areas of our economic, social and environmental performance”.

1999: The World Business Council for Sustainable Development began a Mining, Minerals and Sustainable Development project.

1999: Rio Tinto started working with Conservation International.

2000: Conservation International published a report on large-scale mining, titled, Lightening the lode.

2001: The International Council on Mining and Metals was formed, “to act as a catalyst for performance improvement in the mining, minerals and metals industry”.

2000–2002:The Mining Minerals and Sustainable Development Project, a research collaboration between the WBCSD and IIED.

Adams argues that,

[C]onservationists are turning a blind eye to their own past and to the working of neoliberal capitalism, showing a remarkable willingness to entertain future risks to biodiversity from the outworking of neoliberalism.

Conservation has been transformed by neoliberalism. Instead of looking at how capitalism uses (and destroys) nature, neoliberal conservation presents capitalism as the way of achieving environmental sustainability.

In their 2012 paper, Bram Büscher, Sian Sullivan, Katja Neves, Jim Igoe and Dan Brockington write that,

[N]eoliberal conservation shifts the focus from how nature is used in and through the expansion of capitalism, to how nature is conserved in and through the expansion of capitalism.

Benefits and consequences

Adams highlights the benefits and the consequences of partnerships between conservation organisations and corporations. There are three benefits:

1. Power: Conservationists see corporations as having the power to make decisions to either conserve or destroy biodiversity. “Conservationists therefore engage because they want influence.”
2. Funding: Corporations are key financiers of conservation, from sponsorship of NGO activities, to support for partnership activities, to philanthropic support from individuals in corporations, to linked for-profit enterprises, such as conservation-endorsed commodity chains.
3. Careers: Corporate executives on NGO Boards allows for career mentoring, and access to networks of corporate contacts. “Corporate support also offers opportunities for career development: all NGOs depend on cash income to develop their programmes, and working in a way that aligns your programme with the interests and activities of corporations is a good way to keep your job and grow your program.”

An obvious problem with conservationists partnering with corporations is what Adams calls the “fundamental nature of capitalism”.

Capitalism is parasitic on nature, in that it “continuously gnaws away at the resources base that sustains it”, as Geographer David Pepper puts it in his 1993 book, Eco-Socialism: From deep ecology to social justice.

Corporations need to make only slight changes to their corporate strategies. But for the conservation organisations working with corporations, the ideological and organisational changes are significant. Biting the hand that feeds, by criticising corporate partners, is out of the question.

And conservation organisations that work closely with corporations start to look more like corporations themselves. Mark Tercek, the President and CEO of , previously worked at Goldman Sachs, rising to Managing Director and Partner.

Adams points out that corporate partnerships “do not in any obvious way ‘work’ for conservation, in terms of systematically addressing the fundamental drivers of biodiversity loss”.

Adams writes that the partnership between conservation organisations and corporations is a Faustian bargain, “a deal with the devil to acquire power in exchange for the soul”. Adams adds,

If conservation is Faust, the power it wins by its bargain with capitalism is inevitably trivial and transient: ultimately, in the face of capitalism’s destruction of nature, conservation will lose.

And he concludes that,

The reframing of nature as natural capital and the reinvention of conservation as the management of capital flows through market-based instruments, might make a close engagement between neoliberal conservation and corporations look unproblematic. Such a relationship offers the lure of financial resources and power. But conservationists considering getting into bed with corporations should remember the tale of Faust’s bargain. The story takes many forms, but in none of them does the pact turn out well.

 

[Conservation Watch is run by Chris Lang (conserwatch@gmail.com). The views expressed on Conservation Watch do not necessarily reflect the formal positions of any organisations or individuals, except when this is clearly stated. Conservation Watch is funded by the Rainforest Foundation UK.]

Earth Economics

Running with Bad Company

Public Good Project

May 6, 2016

By Jay Taber

Earth Economics–founded by Greenpeace USA Executive Director Annie Leonard–is a partner with the Coalition for Environmentally Responsible Economies (CERES), which is in turn a partner of the World Business Council for Sustainable Development (WBCSD). CERES funders are associated with Goldman Sachs, JPMorgan Chase, Citigroup, Morgan Stanley and Bank of America. WBCSD is part of a Wall Street strategy to dislodge the United Nations Center on Transnational Corporations, and prevent enforceable rules governing the operations of multinational corporations.

May, 2013: “CalSTRS CEO Jack Ehnes, Generation Investment Management Co-Founder David Blood (formerly of Goldman Sachs) and 350.org’s Bill McKibben have a lively conversation about how investors can influence the transition to a low-carbon economy.” Ehnes also serves on the Ceres board of directors.

As noted in The Social Capitalists–Part VIII of an investigative report documenting the corruption of the non-profit industrial complex by Wall Street–researcher Cory Morningstar revealed that one third of the CERES network companies are in the Fortune 500, and that since 2001, CERES has received millions from Wall Street corporations and foundations. Further, she observed that CERES president Mindy Lubber is a promoter of so-called “sustainable capitalism” at Forbes. Bill McKibben (founder of 350) was an esteemed guest of CERES conferences in both 2007 and 2013.

1Sky, which merged with 350 in 2011, was created by the Clinton Foundation and the Rockefeller Brothers Fund. Betsy Taylor of 1Sky/350 is on the CERES board of directors. In 2012, Bill McKibben and Peter Buffett (oil train tycoon Warren Buffet’s son) headlined the Strategies for a New Economy conference. Between 2003 and 2011, NoVo (Buffet’s foundation) donated $26 million to TIDES Foundation, which in turn funds CERES and 350. Suzanne Nossel, former Deputy Assistant Secretary of State under Hillary Clinton, is on the TIDES board of directors.

As reported in Axis of Evil, the 2016 Investor Summit on Climate Risk—co-hosted by CERES, the United Nations Foundation and the United Nations Office for Partnerships—focused on the ‘New Economy’ unveiled by the financial elite at COP21. The ‘New Economy’–promoted by CERES and the Wall Street-funded social media marketing agencies Avaaz, Purpose and 350—forms the core of the UN Sustainable Development Goals (SDGs) promoted by Bill Gates, Jeremy Heimans (Avaaz & Purpose), and Bill McKibben (350). The ultimate target of the SDGs is the privatization of Indigenous and public resources worldwide.

In Building Acquiescence for the Commodification of the Commons under the Banner of a “New Economy”—Part XII of Morningstar’s investigative report—she says, the goal to commodify the commons under what has come to be known as ‘payment for ecosystem services’ and ‘Natural Capital’ will look to the private sector for investment. “The scheme,” she remarks, “promises corporations, private investors and the world’s most powerful financial institutions both ownership and control (i.e. expansion of power) of Earth’s natural resources.”

“The implementation of payment for ecosystem services,” Morningstar observes, “will create the most spectacular opportunities that the financial sector has ever witnessed.” This new mechanism for generating profits for the wealthy, she says, represents “the commodification of most everything sacred,” and “the privatization and objectification of all biodiversity and living things that are immeasurable, above and beyond monetary measure”—a mechanism that, “will be unparalleled, irreversible and inescapable.”

In Hijacking the Environmental Movement, I wrote that the ‘New Economy’ privatization cheerleaders, i.e. 350, Avaaz and CERES, all have fundamental ties to Wall Street moguls and finance sector criminals, and are “currently pressing for changes in international law that would give the finance sector carte blanche in privatizing all of nature.” What this so-called ‘sustainable capitalism’ is in reality sustaining, I observed, “is totalitarian corporate control of world governance and human survival.” Earth Economics, initially founded by TIDES, is a key player in promoting this scheme.

Earth Economics: “We Take Nature Into Account”

As I noted in Architects of the Final Solution, “For ubercapitalists like Bill Gates and their sycophants like William Jefferson Clinton, who promote the false hope of neoliberal globalization, terminating the collective ownership of indigenous nations in exchange for totalitarian corporate control of the planet’s resources is a dream coming true.”

[Jay Thomas Taber is an associate scholar of the Center for World Indigenous Studies and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and journalists defending democracy. As a consultant, he has assisted Indigenous peoples in the European Court of Human Rights and at the United Nations.]

New World Order—Same Old Crimes

Wrong Kind of Green Op-Ed

December 21, 2015

by Jay Taber

November 2015: Secretary-General Ban Ki-moon with Mary Robinson and Ricken Patel, Executive Director of Avaaz at “One Heart One Tree: Lighting of the Eiffel Tower”. UN Photo/Rick Bajornas

In terms of relevance to the indigenous nations often referred to as the Fourth World, the rollouts from the COP21 gathering of UN member states, Wall Street-funded NGOs, and the global financial elite resemble colonial initiatives undertaken as a result of similar 19^th Century gatherings to carve up the world for capitalism. Then, as now, indigenous territories and resources were targeted for expropriation through coercion, with Africa being a prime target.

Photo: Secretary-General Ban Ki-moon (fourth from left) and Christiana Figueres (centre), Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), meet with “Civil Society Leaders” at the Le Bourget-Paris exhibition site, for Cop21. From left: Jagoda Munic, Chairperson, Friends of the Earth International; Ricken Patel, President and Executive Director, Avaaz; Sharan Burrow, General Secretary, International Trade Union Confederation; Kumi Naidoo, Executive Director, Greenpeace International; May Boeve, Executive Director, 350.org; Wael Hmaidan, Director, Climate Action Network International; and Bridget Burns, Administrator on Climate, Global Gender and Climate Alliance.

As statements emanating from COP21 by Wall Street-driven entities like the World Business Council for Sustainable Development and the Breakthrough Energy Coalition were tailored to seduce the naïve into believing that First World consumption of indigenous territories and resources for luxury goods could continue unabated under the pretext of saving the planet, the agenda of the financial elite at Paris was to subsume human rights to the all-encompassing ‘clean energy’/New Economy regime.

A look at the ‘clean energy’ Ponzi scheme — led by magnate Bill Gates, and promoted by Havas – reveals two key attributes of the plan are 1. Expanding nuclear power development and 2. Privatizing public process and policy. Indeed, privatization of the planet, which led to the indigenous revolution in Bolivia and elsewhere, is a core component of the Natural Infrastructure for Business launched at COP21.

“Clean” energy: Lithium mining in Mexico

“Clean” energy: Lithium mining in Chile

While the allure of the ‘clean energy’ chimera is appealing to First World consumers of electronics and energy storage devices such as electric car batteries, the Fourth World reality in Africa, Asia and South America – where resources for these technologies are mined — is one of utter devastation. Indeed, it has been convincingly argued that the recent misadventures of AFRICOM, NATO, and the UN in Libya, Mali and the Great Lakes region of Africa are aimed at securing these minerals for the US and the EU.

COP15, 2009: Bill McKibben of 350.org, Ambassador Antonio Lima of Cape Verde (Vice-President of AOSIS), and Ricken Patel, Avaaz Executive Director

The NGOs and PR firms behind the social engineering used to drum up support for Wall Street’s privatization plan — Avaaz, Havas, Purpose and 350 — are key to saving the planet for the financial elite. While their choreography of the climate drama has resulted in lots of moral theatrics, the failure of 21 years of lobbying and protesting suggests something more serious is needed. Organizing for political power requires challenging these Wall Street-funded fronts. ‘Civil society’ does not equal NGO.

FURTHER READING

BREAKTHROUGH BOONDOGGLE

CLEAN ENERGY PONZI SCHEME

COP21: SOCIETY OF THE SPECTACLE

MARCHING FOR MONSANTO

PRIVATIZATION STRATEGY

RAVE NEW WORLD

WANTED FOR DESTROYING OUR FUTURE: AVAAZ

COP21: Privatization Strategy

Center for World of Indigenous Studies

December 13, 2015

by Jay Taber

World Business Council for Sustainable Development is part of a Wall Street strategy to dislodge the United Nations Center on Transnational Corporations, and prevent enforceable rules governing the operations of multinational corporations.

A partner of WBCSD is Ceres (Coalition for Environmentally Responsible Economies), whose funders are associated with Goldman Sachs, JP Morgan Chase, Citigroup, Morgan Stanley and Bank of America. Ceres and 350 are funded in part by Tides, whose largest donor is NoVo–Warren Buffet’s private foundation.

Today, WBCSD launched another initiative to privatize ecosystems — Natural Infrastructure for Business — and to capitalize on the Breakthrough Energy Coalition boondoggle hyped by the financial elite at COP21.

The privatization of public process and policy — which led to economic collapse in the US, and bank bailouts from the U.S. Treasury that eviscerated the general welfare — is now being enacted at the UN.

The Clean Energy Ponzi Scheme and the ‘new economy’ — false hope marketed for the financial elite by Havas, Avaaz and 350 — now has its sights set on privatizing the planet.

[Jay Thomas Taber (O’Neal) derives from the most prominent tribe in Irish history, nEoghan Ua Niall, the chief family in Northern Ireland between the 4th and the 17th centuries. Jay’s ancestors were some of the last great leaders of Gaelic Ireland. His grandmother’s grandfather’s grandfather emigrated from Belfast to South Carolina in 1768. Jay is an associate scholar of the Center for World Indigenous Studies, a correspondent to Forum for Global Exchange, and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and activists engaged in defending democracy. As a consultant, he has assisted indigenous peoples in the European Court of Human Rights and at the United Nations. Email: tbarj [at] yahoo.com Website: www.jaytaber.com]

The “Purpose” of “Consumer Activism” & COP21 – “We Mean Business”

Wrong Kind of Green

December 11 2015

“The spectacle is not a collection of images, but a social relation among people, mediated by images.” — Guy Debord, The Society of the Spectacle

The most critical of ecological nightmares – the key driving forces of climate change, those being first world consumption:

• resource/lifestyle wars
• industrialized livestock
• a capitalist economic system absolutely dependent on infinite growth

Interwoven with exploitation of Earth and her most vulnerable citizens and sentient beings, the continued genocide of Indigenous peoples as the caretakers of our lands and forests, the continued meltdown of Fukushima, are problems from a different world, a different lifetime.

They have no place amongst the negotiations led by 1% of the Earth’s population creating 50% of the global greenhouse gas emissions.

The ultimate goal of course has now been achieved, the non-profit industrial complex (and those it feeds) having not only succeeded in establishing the global acquiescence for a third industrial revolution under the guise of “clean energy”, it manufactured a global demand – saving a suicidal economic system teetering on the verge of collapse. Rather than recognizing this is a  unique and rare opportunity in our history to allow and ensure this lethal economic system fails, all radical resistance (as activism) is now passé. In vogue is “activism as choice” for what technological solutions (i.e further consumption/growth) can “save” the humans species (of privilege).

On September 15, 2014, one week prior to the People’s Climate March in New York, Inside Climate News published the article Only $1 Trillion: Annual Investment Goal Puts Climate Solutions Within Reach. From the article:

“Leading up to the UN Climate Summit next week in New York, business groups and investors who manage trillions of dollars published reports and held meetings to call for action. Last week, investment groups publicized the creation of We Mean Business, an umbrella organization of investors urging world leaders to agree on a plan for fighting climate change.”

From the Climate Group (incubated by Rockefeller as in-house project that later evolved into a free-standing institution) website:

“The Climate Group is a proud partner of We Mean Business – a coalition of organizations working with thousands of the world’s most influential businesses and investors.”

“We’ve been talking in a broader way about the future of consumer activism, of organizing people not as citizens but as consumers.” — Jeremy Heimans, Purpose, 2011

September 15, 2014, This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe:

“What you are about to witness is the global mobilization of “consumers” to be ushered into the green economy, without SAYING it is the green economy. The climate parade in NYC, coinciding with the release of 350’s Naomi Klein’s new book, is the launching pad.

 

The kings and queens of hegemony have rolled the dice and placed their bets on Avaaz, 350.org and Naomi Klein (350.org board member) to usher in the illusory green economy under the guise of a so-called “new economy.” Their winning bet is that author Naomi Klein’s latest book will be the vehicle that ignites their new economy, and thus “changes everything.”

 

It is not by accident that foundation-financed “progressive” media and those within the non-profit industrial complex are heavily promoting Klein’s upcoming book release with multiple side events. It is not by accident that Avaaz’s latest petition titled The Global People’s Climate March has strategically modified the This Changes Everything book title to “Join to Change Everything” and “To change everything, it takes everyone.” Note the similar language employed by WWF: “To change everything, we need everyone.”

The fact that the Peoples Climate March was designed and orchestrated as a mass mobilization social engineering experiment financed by the oligarchs to”change everything” (expand capital and existing power structures) is captured in the (01:40 minute) video titled We Mean Business Momentum:

“And hundreds of thousands of people marched in New York City and all across the world. The momentum became contagious.”

 

The dystopian focus on perpetual growth via consumption as the solution to climate change is clear in the following We Mean Business video (3:40). Also note the reference to “Natural Capital” which is code for the global privatization of nature via payments for ecosystems services (PES) which is currently being implemented into policies behind closed doors.

“It won’t be about sacrifice. It will be about a new era of clean abundance.” — Steve Howard, Ikea

Activist Kevin Hester writes: “It is always worth looking for pearls of truth where the hubris and arrogance of the spin doctors lets them down… ‘the future of consumer activism’ … there you have it, the scam laid bare, they can never disown the market.”

This begets the question: is “the future of consumer activism” (under the guise of a “new economy”) already here?

Photo: 24 November 2015: Naomi Klein (left) and Angel Gurría, Secretary-General of the Organisation for Economic Co-operation and Development (OECD). In January 1998 Mexican President Zedillo appointed Jose Angel Gurria as Minister of Finance. “One top official at Nomura Securities summed up Wall Street’s euphoria upon hearing of Gurria’s appointment. ‘He’s one of ours.’” Gurría also negotiated the North American Free Trade Agreement (NAFTA) which came into force on January 1, 1994. [Further reading: Our “Man in Mexico” and the Chiapas Massacre]

Indeed the foundation has been laid. After all, Naomi Klein’s book and film project (financed by the same oligarchs who bestow billions of dollars upon the non-profit industrial complex) was not made available for free in an exclusive online format. The book, a #1 international bestseller is being translated into 25 languages. Millions of books, driving and flying to international climate events/parades, social metrics, and a multitude of other foundation financed “activist” activities, all assist in the propping up of a capitalist economic system that is “flying at close to stall speed“. 

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[Further reading: The Increasing Vogue for Capitalist-Friendly Climate Discourse]

Celebrity “Activists” Change Everything: UN Forum to Adopt the 2030 Agenda for Sustainable Development

Photo: 24 November 2015: Naomi Klein (left) and Angel Gurría, Secretary-General of the Organisation for Economic Co-operation and Development (OECD). In January 1998 Mexican President Zedillo appointed Jose Angel Gurria as Minister of Finance. “One top official at Nomura Securities summed up Wall Street’s euphoria upon hearing of Gurria’s appointment. ‘He’s one of ours.'” Gurría also negotiated the North American Free Trade Agreement (NAFTA) which came into force on January 1, 1994. [Further reading: Our “Man in Mexico” and the Chiapas Massacre]

The United Nations Private Sector Forum 2015 was held in New York on September 26. The forum was presented by the UN secretary general, Ban Ki-moon and 350 leaders from the public and private sectors:  German Chancellor Angela Merkel, Naomi Klein, Angel Gurría (OECD), Jeffrey Sachs (Natural Capital/privatization of nature), George Soros, Al Gore, Mark Zuckerberg, Leonardo DiCaprio, Bono (U2), the CEO of Unilever, Paul Polman, Greenpeace International, WWF and many others. This exclusive event is by invitation only.

Held one day after the UN member nations adopted the 2030 Agenda for Sustainable Development, on September 25, this global forum focused on the role of the private sector in implementing the 17 Sustainable Development Goals (SDGs) included in the agreement.

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EGADE Business School, Tecnológico de Monterrey

September 25, 2015

Mexico City

Secretary-General Ban Ki-moon (centre) speaks with Angela Merkel (left), Chancellor of Germany, and Bono, activist and lead singer of the rock band U2, at the United Nations Private Sector Forum 2015, organized by UN Global Compact. (UN Photo/Kim Haughton)

Excerpts:

Dr. María de Lourdes Dieck Assad, dean of EGADE Business School, Tecnológico de Monterrey, was chosen—as the leader of an institute for higher education—to participate last Saturday, September 26, in the United Nations Private Sector Forum 2015, organized by the United Nations Global Compact and the UN secretary general, Ban Ki-moon. Participation at this exclusive event is by invitation only and includes leaders of key organizations. EGADE Business School was included because of its commitment to promoting corporate sustainability and responsible business education, seen in the Principles of Responsible Management Education (PRME) initiative, which the school cofounded….

The Private Sector Forum—which the UN secretary general convenes every year with the goal of bringing the voice of the private sector to intergovernmental debates—is of special importance in 2015, because it is taking place during the historic UN Sustainable Development Summit to adopt the 2030 Sustainable Development Agenda, which includes the Sustainable Development Goals (SDGs), a global commitment that seeks to eradicate extreme poverty, fight inequality, and combat climate change throughout the world.

This global forum brought together a select group of more than 350 leaders from the public and private sectors and from civil organizations, to launch formally the SDGs for the private sector. Besides the UN secretary general, other high-level leaders from around the world participated, such as German Chancellor Angela Merkel; French President François Hollande, King Philip VI of Spain and the President of the European Commission, Jose Manuel Durao Barroso; the CEO of Facebook, Mark Zuckerberg, the CEO of Unilever, Paul Polman, the president of Walmart, Mike Duke, Helge Lund, CEO of Statoil, and the investor George Soros; and Al Gore, president of The Climate Reality Project Change, Angel Gurría, secretary general of the Organization of Economic Cooperation and Development (OECD), Jeffrey Sachs, president of the Earth Institute, Mary Robinson, Special Envoy for Climate Change of the United Nations, Peter Bakker, President and CEO of the World Business Council for Sustainable Development (WBCSD), actor and activist Leonardo DiCaprio, Leonardo DiCaprio Foundation founder, the renowned journalist of The Nation Naomi Klein and Klaus Schwab, Founder and Chairman of the World Economic Forum (WEF), among other global leaders. In addition, investors and leading multinational organizations like Unilever, Lego, MasterCard, IKEA, Pearson and Oxfam International, among others, announced their strategies and objectives for the implementation of ODS in their business.

Read the full article here: http://www.itesm.mx/wps/wcm/connect/ebs/egade+business+school+nd/news+home/news/news284

Greenwashing Wall Street: CERES, Tides and 350

A Culture of Imbeciles

February 7, 2015