Being Made Invisible

Tortilla con Sal,

October 7, 2020

By Stephen Sefton

Over thirty years ago, the moral philosopher Alasdair MacIntyre^* noted that an inability to engage competing rationalities critically disables the proponents of the moral and intellectual tradition failing to do so. That kind of fundamental, banal critical failure has always characterized the societies of the Western imperialist powers, in every sphere of intellectual and moral life. It may have been less noticeable before the current advent of a challenging multi-polar world, but the resulting crisis of Western elites’ power and prestige has highlighted their innate moral and intellectual bankruptcy as never before.

Julian Assange

Overall, Western liberals and progressives have failed to engage, let alone credibly refute, the arguments of this very significant, unquestionably well-qualified body of scientific opinion. Nor do they engage  the savage class attack enacted as public policy on COVID-19 to impose a corporate capitalist economic reset on the peoples of North America and Europe.  In a similar way, the West’s disinformation lynch media have misrepresented the case against Julian Assange, lying about the facts and unjustly smearing him at every turn while also burying the massive attack on free speech his probable extradition to the US represents.

In general, prescribed untruths are propagated and imposed not just via corporate news and entertainment media, but also by almost all the main international information sources. These include practically all the high profile international non governmental organizations and practically every international institution in the United Nations system, the European Union or the Organization of American States. Sincere witnesses to truth have little to no chance of surviving uncompromised in these morally and intellectually corrupt organizations and systems.

Leonard Peltier, Ana Belén Montes, Mumia Abu Jamal

 

Sinister political power and corporate money smother and suffocate efforts to challenge the cynical, mendacious status quo. Extreme historical examples in the US include the murders of Malcolm X and Martin Luther King and the subsequent persecution of the Black Panther movement. A great number of anti-imperialist heroes like Leonard Peltier, Mumia Abu Jamal, Ana Belen Montes or Simon Trinidad, among many others, remain unjustly imprisoned. Among current examples of Western information perfidy, the Assange show trial, the Organization for the Prohibition of Chemical Weapons scandal and the prolonged Russiagate farce stand out.

Everyone will have their own experience of this reality. For example, efforts to suppress the “Planet of the Humans” film highlighted how corporate money moulds, manipulates and corrals opinion in favor of a phony Green New Deal which environmentalists like Cory Morningstar have challenged for years against systematic suppression of their arguments. Liberal and progressive environmentalists mostly exclude incisive class-conscious analysis while celebrating pseudo-progressive, corporate-friendly pap. Across the board, systematic disinformation deliberately negates democratic process by denying people fair access to vitally relevant factual appraisal and analysis. Knowledgeable people presenting well attested evidence find themselves effectively disappeared.

For people in countries targeted by the North American and European imperialist powers none of this is new. In most Western foreign affairs reporting on countries from Russia and China, to Iran and Syria, to Venezuela and Cuba, intellectual and moral honesty are almost entirely absent. In the majority world, this experience of being practically invisible extends to whole peoples. Most people in North America and Europe could hardly care less about people far away in distant, usually culturally very different countries. Very few people know enough to be able to effectively challenge the unending deceit of most official Western accounts of events in those countries targeted by North American and European oligarchies and the governments they direct.

In Latin America and the Caribbean, Haiti is perhaps the most egregious example, or maybe Honduras, or perhaps Bolivia… Unquestionable though, is the vicious, psychopathic hatred propagated by Western media, NGOs and institutions against Cuba, Nicaragua and Venezuela. These are the last three revolutionary governments in Latin America left standing after the wave of US and EU promoted coups and lawfare offensives of the last fifteen years. In Cuba’s case, the hatred is occasionally dressed up as grudging recognition of the Cuban Revolution’s great example of international solidarity and love between peoples, embodied in so many ways, but above all by its unparalleled international assistance during the ebola and COVID-19 outbreaks.

If influential media outlets, NGOs and international institutions in the West really admired Cuba’s infinitely-far-beyond-their-reach example of human love and solidarity , they would campaign relentlessly demanding an end to the criminal US coercive measures attacking Cuba’s people’s basic well-being. Of course they do not, because they are cynical hypocrites who detest Cuba’s revolutionary commitment to and defence of the human person as the centre and focus of the country’s national development. The same is true of Venezuela and Nicaragua. On these two countries, Western disinformation media, NGOs and institutions have sunk to previously unplumbed depths of in-your-face criminality and odious falsehood.

Despite everything, Venezuela continues resisting outright violation of basic UN principles by North American and European elites who have directed their countries’ regimes and institutions to steal Venezuela’s wealth and attack the country’s people, just as they did successfully to Ivory Coast and Libya up to and including 2011. They have attempted to do the same to Iran, without success. Despite every indication to the contrary, they believe the delusion that by destroying Venezuela they stand a better chance of overthrowing the Cuban and Nicaraguan revolutions and crushing the nationalist revolutionary impulse in the region for good. They can barely tolerate even the social democrat versions of that impulse in Mexico and Argentina.

Nicaragua is still in the early stages of Western attempts to attack its people so as to weaken support for the country’s Sandinista government led by President Daniel Ortega. That is likely to change through 2021, which is an election year here in Nicaragua. In Nicaragua’s case, the big lie is that the country is a brutal dictatorship that has failed to protect its people from COVID-19. Precisely the opposite is true. Nicaragua has been the most successful country in Latin America and the Caribbean in protecting both its people’s health and their economic well being during the international COVID-19 crisis. Similarly, it is the country’s political opposition, bankrolled, trained and organized by the US government and its European Union allies, which has brutally attacked Nicaragua’s people. They did so using armed violence in 2018 and they have done so by demanding more and more illegal coercive economic measures against their own country from both the US and the EU. Likewise, they promote an endless international disinformation war.

Not one international human rights NGO or any international human rights institution has researched the experience of the thousands of victims of Nicaragua’s opposition violence in 2018. Not Amnesty International nor Human Rights Watch nor the International Federation for Human Rights nor the Inter-American Human Rights Commission nor the Office of the UN High Commisioner for Human rights, nor any European Union institution, none of them have. To do so would reveal the big lie that the opposition protests were peaceful. Every single one of those institutions has falsely claimed the Nicaraguan government brutally repressed peaceful demonstrations in 2018. All the Western corporate media and alternative information outlets covering international affairs have parroted that lie. The truth about Nicaragua and the events of 2018 is available in independently produced texts, audio visual material and testimonies like these:

• Dismissing the Truth,

• Live from Nicaragua: Uprising or coup,

• The Revolution won’t be stopped,

• Human Rights á la Carte,

• The UPOLI terrorists’ attack on Leonel Morales,

• Nicaragua 2018 – the untold story,

• Open letter to the IACHR

• Nicaragua 2018 – Uncensoring the Truth.

So far, virtually none of this substantial material or other available material has been publicly addressed or seriously analyzed by any academic, anywhere, comparing, contrasting and appraising official accounts, witness testimony and audio-visual and documentary evidence. Practically every single academic writing on Nicaragua has been content to regurgitate the same lies and misrepresentations spread about by all Western media, NGOs and institutions who have relied absolutely exclusively on US government funded opposition sources. None of them have done genuine original honest research on the issue of opposition violence. Not one. All the abundant material documenting the truth of what happened in Nicaragua in 2018 is invisible.

Being made invisible by Western media, NGOs and academics is nothing new. It just means becoming subsumed in the anonymous masses of the majority world whom the Western elites have always looted, murdered and abused. Despite this reality, the overwhelming majority of people in North America and Europe hold the irrational, ultimately self-destructive belief that their rationality is morally superior to their rivals’. To make sure they hold on to that demented false belief, their ruling classes have to disappear the truth, whether it’s to do with an individual like Julian Assange or a whole country, like Cuba, Nicaragua or Venezuela.

* “Whose Justice? Which rationality?” (PDF 21Mb)

 

Klaus Schwab and His Great Fascist Reset – An Overview

Winter Oak

October 5, 2020

Packaged in holistic linguistics, key buzzwords (thrive, thriving, imagine, imagination, reimagine, build back better), new deals, and emotive imagery, those serving capital and current power structures have been tasked with building and obtaining the social license required.

Born in Ravensburg in 1938, Klaus Schwab is a child of Adolf Hitler’s Germany, a police-state regime built on fear and violence, on brainwashing and control, on propaganda and lies, on industrialism and eugenics, on dehumanisation and “disinfection”, on a chilling and grandiose vision of a “new order” that would last a thousand years.

Schwab seems to have dedicated his life to reinventing that nightmare and to trying to turn it into a reality not just for Germany but for the whole world.

Worse still, as his own words confirm time and time again, his technocratic fascist vision is also a twisted transhumanist one, which will merge humans with machines in “curious mixes of digital-and-analog life”, which will infect our bodies with “Smart Dust” and in which the police will apparently be able to read our brains.

And, as we will see, he and his accomplices are using the Covid-19 crisis to bypass democratic accountability, to override opposition, to accelerate their agenda and to impose it on the rest of humankind against our will in what he terms a “Great Reset“.

Schwab is not, of course, a Nazi in the classic sense, being neither a nationalist nor an anti-semite, as testified by the $1 million Dan David Prize  he was awarded by Israel in 2004.

But 21st century fascism has found different political forms through which to continue its core project of reshaping humanity to suit capitalism through blatantly authoritarian means.

This new fascism is today being advanced in the guise of global governance, biosecurity, the “New Normal”, the “New Deal for Nature” and the “Fourth Industrial Revolution”.

Schwab, the octogenarian founder and executive chairman of the World Economic Forum, sits at the centre of this matrix like a spider on a giant web.

The original fascist project, in Italy and Germany, was all about a merger of state and business.

While communism envisages the take-over of business and industry by the government, which – theoretically! – acts in the interests of the people, fascism was all about using the state to protect and advance the interests of the wealthy elite.

Schwab was continuing this approach in a denazified post-WW2 context, when in 1971 he founded the European Management Forum, which held annual meetings at Davos in Switzerland.

Here he promoted his ideology of “stakeholder” capitalism in which businesses were brought into closer co-operation with government.

“Stakeholder capitalism” is described by Forbes business magazine as “the notion that a firm focuses on meeting the needs of all its stakeholders: customers, employees, partners, the community, and society as a whole”.

Even in the context of a particular business, it is invariably an empty label. As the Forbes article notes, it actually only means that “firms can go on privately shoveling money to their shareholders and executives, while maintaining a public front of exquisite social sensitivity and exemplary altruism”.

But in a general social context, the stakeholder concept is even more nefarious, discarding any idea of democracy, rule by the people, in favour of rule by corporate interests.

Society is no longer regarded as a living community but as a business, whose profitability is the sole valid aim of human activity.

Schwab set out this agenda back in 1971, in his book Moderne Unternehmensführung im Maschinenbau (Modern Enterprise Management in Mechanical Engineering), where his use of the term “stakeholders” (die Interessenten) effectively redefined human beings not as citizens, free individuals or members of communities, but as secondary participants in a massive commercial enterprise.

The aim of each and every person’s life was “to achieve long-term growth and prosperity” for this enterprise – in other words, to protect and increase the wealth of the capitalist elite.

This all became even clearer in 1987, when Schwab renamed his European Management Forum the World Economic Forum.

The WEF describes itself on its own website as “the global platform for public-private cooperation”, with admirers describing how it creates “partnerships between businessmen, politicians, intellectuals and other leaders of society to ‘define, discuss and advance key issues on the global agenda’.”

The “partnerships” which the WEF creates are aimed at replacing democracy with a global leadership of hand-picked and unelected individuals whose duty is not to serve the public, but to impose the rule of the 1% on that public with as little interference from the rest of us as possible.

In the books Schwab writes for public consumption, he expresses himself in the two-faced clichés of corporate spin and greenwashing.

The same empty terms are dished up time and time again. In Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World Schwab talks of “the inclusion of stakeholders and the distribution of benefits” and of “sustainable and inclusive partnerships” which will lead us all to an “inclusive, sustainable and prosperous future”! (1)

Behind this bluster, the real motivation driving his “stakeholder capitalism”, which he was still relentlessly promoting at the WEF’s 2020 Davos conference, is profit and exploitation.

For instance, in his 2016 book The Fourth Industrial Revolution, Schwab writes about the Uberisation of work and the consequent advantages for companies, particularly fast-growing start-ups in the digital economy: “As human cloud platforms classify workers as self-employed, they are—for the moment—free of the requirement to pay minimum wages, employer taxes and social benefits”. (2)

The same capitalist callousness shines through in his attitude towards people nearing the end of their working lives and in need of a well-deserved rest: “Aging is an economic challenge because unless retirement ages are drastically increased so that older members of society can continue to contribute to the workforce (an economic imperative that has many economic benefits), the working-age population falls at the same time as the percentage of dependent elders increases”. (3)

Everything in this world is reduced to economic challenges, economic imperatives and economic benefits for the ruling capitalist class.

The myth of Progress has long been used by the 1% to persuade people to accept the technologies designed to exploit and control us and Schwab plays on this when he declares that “the Fourth Industrial Revolution represents a significant source of hope for continuing the climb in human development that has resulted in dramatic increases in quality of life for billions of people since 1800”. (4)

He enthuses: “While it may not feel momentous to those of us experiencing a series of small but significant adjustments to life on a daily basis, it is not a minor change—the Fourth Industrial Revolution is a new chapter in human development, on a par with the first, second and third Industrial Revolutions, and once again driven by the increasing availability and interaction of a set of extraordinary technologies”. (5)

But he is well aware that technology is not ideologically neutral, as some like to claim. Technologies and societies shape each other, he says. “After all, technologies are tied up in how we know things, how we make decisions, and how we think about ourselves and each other. They are connected to our identities, worldviews and potential futures. From nuclear technologies to the space race, smartphones, social media, cars, medicine and infrastructure—the meaning of technologies makes them political. Even the concept of a ‘developed’ nation implicitly rests on the adoption of technologies and what they mean for us, economically and socially”. (6)

Technology, for the capitalists behind it, has never been about social good but purely about profit, and Schwab makes it quite clear that the same remains true of his Fourth Industrial Revolution.

He enthuses: “Fourth Industrial Revolution technologies are truly disruptive—they upend existing ways of sensing, calculating, organizing, acting and delivering. They represent entirely new ways of creating value for organizations and citizens”. (7)

In case the meaning of “creating value” was not clear, he gives some examples: “Drones represent a new type of cost-cutting employee working among us and performing jobs that once involved real people” (8) and “the use of ever-smarter algorithms is rapidly extending employee productivity—for example, in the use of chat bots to augment (and, increasingly, replace) ‘live chat’ support for customer interactions”. (9)

Schwab goes into some detail about the cost-cutting, profit-boosting marvels of his brave new world in The Fourth Industrial Revolution.

He explains: “Sooner than most anticipate, the work of professions as different as lawyers, financial analysts, doctors, journalists, accountants, insurance underwriters or librarians may be partly or completely automated…

“The technology is progressing so fast that Kristian Hammond, cofounder of Narrative Science, a company specializing in automated narrative generation, forecasts that by the mid-2020s, 90% of news could be generated by an algorithm, most of it without any kind of human intervention (apart from the design of the algorithm, of course)”. (10)

It is this economic imperative that informs Schwab’s enthusiasm for “a revolution that is fundamentally changing the way we live, work, and relate to one another”. (11)

Schwab waxes lyrical about the 4IR, which he insists is “unlike anything humankind has experienced before”. (12)

He gushes: “Consider the unlimited possibilities of having billions of people connected by mobile devices, giving rise to unprecedented processing power, storage capabilities and knowledge access. Or think about the staggering confluence of emerging technology breakthroughs, covering wide-ranging fields such as artificial intelligence (AI), robotics, the internet of things (IoT), autonomous vehicles, 3D printing, nanotechnology, biotechnology, materials science, energy storage and quantum computing, to name a few. Many of these innovations are in their infancy, but they are already reaching an inflection point in their development as they build on and amplify each other in a fusion of technologies across the physical, digital and biological worlds”. (13)

He also looks forward to more online education, involving “the use of virtual and augmented reality” to “dramatically improve educational outcomes” (14), to sensors “installed in homes, clothes and accessories, cities, transport and energy networks” (15) and to smart cities, with their all-important “data platforms”. (16)

“All things will be smart and connected to the internet”, says Schwab, and this will extend to animals, as “sensors wired in cattle can communicate to each other through a mobile phone network”. (17)

He loves the idea of “smart cell factories” which could enable “the accelerated generation of vaccines” (18) and “big-data technologies”. (19)

These, he ensures us, will “deliver new and innovative ways to service citizens and customers” (20) and we will have to stop objecting to businesses profiting from harnessing and selling information about every aspect of our personal lives.

“Establishing trust in the data and algorithms used to make decisions will be vital,” insists Schwab. “Citizen concerns over privacy and establishing accountability in business and legal structures will require adjustments in thinking”. (21)

At the end of the day it is clear that all this technological excitement revolves purely around profit, or “value” as Schwab prefers to term it in his 21st century corporate newspeak.

Thus blockchain technology will be fantastic and provoke “an explosion in tradable assets, as all kinds of value exchange can be hosted on the blockchain”. (22)

The use of distributed ledger technology, adds Schwab, “could be the driving force behind massive flows of value in digital products and services, providing secure digital identities that can make new markets accessible to anyone connected to the internet”. (23)

In general, the interest of the 4IR for the ruling business elite is that it will “create entirely new sources of value” (24) and “give rise to ecosystems of value creation that are impossible to imagine with a mindset stuck in the third Industrial Revolution”. (25)

The technologies of the 4IR, rolled out via 5G, pose unprecedented threats to our freedom, as Schwab concedes: “The tools of the fourth industrial revolution enable new forms of surveillance and other means of control that run counter to healthy, open societies”. (26)

But this does not stop him presenting them in a positive light, as when he declares that “public crime is likely to decrease due to the convergence of sensors, cameras, AI and facial recognition software”. (27)

He describes with some relish how these technologies “can intrude into the hitherto private space of our minds, reading our thoughts and influencing our behavior”. (28)

Schwab predicts: “As capabilities in this area improve, the temptation for law enforcement agencies and courts to use techniques to determine the likelihood of criminal activity, assess guilt or even possibly retrieve memories directly from people’s brains will increase. Even crossing a national border might one day involve a detailed brain scan to assess an individual’s security risk”. (29)

There are times when the WEF chief gets carried away by his passion for a sci-fi future in which “long-distance human space travel and nuclear fusion are commonplace” (30) and in which “the next trending business model” might involve someone “trading access to his or her thoughts for the time-saving option of typing a social media post by thought alone”. (31)

Talk of “space tourism” under the title “The Fourth Industrial Revolution and the final frontier” (32) is almost funny, as is his suggestion that “a world full of drones offers a world full of possibilities”. (33)

But the further the reader progresses into the world depicted in Schwab’s books, the less of a laughing matter it all seems.

The truth is that this highly influential figure, at the centre of the new global order currently being established, is an out-and-out transhumanist who dreams of an end to natural healthy human life and community.

Schwab repeats this message time and time again, as if to be sure we have been duly warned.

“The mind-boggling innovations triggered by the fourth industrial revolution, from biotechnology to AI, are redefining what it means to be human,” (34) he writes.

“The future will challenge our understanding of what it means to be human, from both a biological and a social standpoint”. (35)

“Already, advances in neurotechnologies and biotechnologies are forcing us to question what it means to be human”. (36)

He spells it out in more detail in Shaping the Future of the Fourth Industrial Revolution: “Fourth Industrial Revolution technologies will not stop at becoming part of the physical world around us—they will become part of us. Indeed, some of us already feel that our smartphones have become an extension of ourselves. Today’s external devices—from wearable computers to virtual reality headsets—will almost certainly become implantable in our bodies and brains. Exoskeletons and prosthetics will increase our physical power, while advances in neurotechnology enhance our cognitive abilities. We will become better able to manipulate our own genes, and those of our children. These developments raise profound questions: Where do we draw the line between human and machine? What does it mean to be human?” (37)

A whole section of this book is devoted to the theme “Altering the Human Being”. Here he drools over “the ability of new technologies to literally become part of us” and invokes a cyborg future involving “curious mixes of digital-and-analog life that will redefine our very natures”. (38)

He writes: “These technologies will operate within our own biology and change how we interface with the world. They are capable of crossing the boundaries of body and mind, enhancing our physical abilities, and even having a lasting impact on life itself “. (39)

No violation seems to go too far for Schwab, who dreams of “active implantable microchips that break the skin barrier of our bodies”, “smart tattoos”, “biological computing” and “custom-designed organisms”. (40)

He is delighted to report that “sensors, memory switches and circuits can be encoded in common human gut bacteria”, (41) that “Smart Dust, arrays of full computers with antennas, each much smaller than a grain of sand, can now organize themselves inside the body” and that “implanted devices will likely also help to communicate thoughts normally expressed verbally through a ‘built-in’ smartphone, and potentially unexpressed thoughts or moods by reading brain waves and other signals”. (42)

“Synthetic biology” is on the horizon in Schwab’s 4IR world, giving the technocratic capitalist rulers of the world “the ability to customize organisms by writing DNA”. (43)

The idea of neurotechnologies, in which humans will have fully artificial memories implanted in the brain, is enough to make some of us feel faintly sick, as is “the prospect of connecting our brains to VR through cortical modems, implants or nanobots”. (44)

It is of little comfort to learn that this is all – of course! – in the greater interests of capitalist profiteering since it “heralds new industries and systems for value creation” and “represents an opportunity to create entire new systems of value in the Fourth Industrial Revolution”. (45)

And what about “the bioprinting of organic tissues” (46) or the suggestion that “animals could potentially be engineered to produce pharmaceuticals and other forms of treatment”? (47)

Ethical objections, anyone?

It’s all evidently good for Schwab, who is happy to announce: “The day when cows are engineered to produce in its [sic] milk a blood-clotting element, which hemophiliacs lack, is not far off. Researchers have already started to engineer the genomes of pigs with the goal of growing organs suitable for human transplantation”. (48)

It gets even more disturbing. Ever since the sinister eugenics programme of the Nazi Germany into which Schwab was born, this science has been deemed beyond the pale by human society.

But now, however, he evidently feels eugenics is due a revival, announcing with regard to genetic editing: “That it is now far easier to manipulate with precision the human genome within viable embryos means that we are likely to see the advent of designer babies in the future who possess particular traits or who are resistant to a specific disease”. (49)

In the notorious 2002 transhumanist treatise I, Cyborg, Kevin Warwick predicts: “Humans will be able to evolve by harnessing the super-intelligence and extra abilities offered by the machines of the future, by joining with them. All this points to the development of a new human species, known in the science-fiction world as ‘cyborgs’. It doesn’t mean that everyone has to become a cyborg. If you are happy with your state as a human then so be it, you can remain as you are. But be warned – just as we humans split from our chimpanzee cousins years ago, so cyborgs will split from humans. Those who remain as humans are likely to become a sub-species. They will, effectively, be the chimpanzees of the future”. (50)

Schwab seems to be hinting at the same future of a “superior” enhanced artificial transhuman elite separating from the natural-born rabble, in this particularly damning passage from The Fourth Industrial Revolution: “We are at the threshold of a radical systemic change that requires human beings to adapt continuously. As a result, we may witness an increasing degree of polarization in the world, marked by those who embrace change versus those who resist it.

“This gives rise to an inequality that goes beyond the societal one described earlier. This ontological inequality will separate those who adapt from those who resist—the material winners and losers in all senses of the words. The winners may even benefit from some form of radical human improvement generated by certain segments of the fourth industrial revolution (such as genetic engineering) from which the losers will be deprived. This risks creating class conflicts and other clashes unlike anything we have seen before”. (51)

Schwab was already talking about a “great transformation” back in 2016 (52) and is clearly determined to do everything in his not inconsiderable power to bring about his eugenics-inspired transhumanist world of artifice, surveillance, control and exponential profit.

But, as revealed by his reference above to “class conflicts”, he is clearly worried by the possibility of “societal resistance” (53) and how to advance “if technologies receive a great deal of resistance from the public”. (54)

Schwab’s annual WEF shindigs at Davos have long been met by anti-capitalist protests and, despite the current paralysis of the radical left, he is well aware of the possibility of renewed and perhaps broader opposition to his project, with the risk of “resentment, fear and political backlash”. (55)

In his most recent book he provides a historical context, noting that “antiglobalization was strong in the run-up to 1914 and up to 1918, then less so during the 1920s, but it reignited in the 1930s as a result of the Great Depression”. (56)

He notes that in the early 2000s “the political and societal backlash against globalization relentlessly gained strength”, (57) says that “social unrest” has been widespread across the world in the past two years, citing the Gilets Jaunes in France among other movements, and invokes the “sombre scenario” that “the same could happen again”. (58)

So how is an honest technocrat supposed to roll out his preferred future for the world without the agreement of the global public? How can Schwab and his billionaire friends impose their favoured society on the rest of us?

One answer is relentless brainwashing propaganda churned out by the mass media and academia owned by the 1% elite – what they like to call “a narrative”.

For Schwab, the reluctance of the majority of humankind to leap aboard his 4IR express reflects the tragedy that “the world lacks a consistent, positive and common narrative that outlines the opportunities and challenges of the fourth industrial revolution, a narrative that is essential if we are to empower a diverse set of individuals and communities and avoid a popular backlash against the fundamental changes under way”. (59)

He adds: “It is, therefore, critical that we invest attention and energy in multistakeholder cooperation across academic, social, political, national and industry boundaries. These interactions and collaborations are needed to create positive, common and hope-filled narratives, enabling individuals and groups from all parts of the world to participate in, and benefit from, the ongoing transformations”. (60)

One of these “narratives” whitewashes the reasons for which 4IR technology needs to be installed everywhere in the world as soon as possible.

Schwab is frustrated that “more than half of the world’s population—around 3.9 billion people—still cannot access the internet”, (61) with 85% of the population of developing countries remaining offline and therefore out of reach, as compared to 22% in the developed world.

The actual aim of the 4IR is to exploit these populations for profit via global techno-imperialism, but of course that cannot be stated in the propaganda “narrative” required to sell the plan.

Instead, their mission has to be presented, as Schwab himself does, as a bid to “develop technologies and systems that serve to distribute economic and social values such as income, opportunity and liberty to all stakeholders”. (62)

He piously postures as a guardian of woke liberal values, declaring: “Thinking inclusively goes beyond thinking about poverty or marginalized communities simply as an aberration—something that we can solve. It forces us to realize that ‘our privileges are located on the same map as their suffering’. It moves beyond income and entitlements, though these remain important. Instead, the inclusion of stakeholders and the distribution of benefits expand freedoms for all”. (63)

The same technique, of a fake “narrative” designed to fool good-thinking citizens into supporting an imperialist capitalist scheme, has been used extensively with regard to climate change.

Schwab is a great fan of Greta Thunberg, of course, who had barely stood up from the pavement after her one-girl protest in Stockholm before being whisked off to address the WEF at Davos.

He is also a supporter of the proposed global New Deal for Nature, particularly via Voice for the Planet, which was launched at the WEF in Davos in 2019 by the Global Shapers, a youth-grooming organisation created by Schwab in 2011 and aptly described by investigative journalist Cory Morningstar as “a grotesque display of corporate malfeasance disguised as good”.

In his 2020 book, Schwab actually lays out the way that fake “youth activism” is being used to advance his capitalist aims.

He writes, in a remarkably frank passage: “Youth activism is increasing worldwide, being revolutionized by social media that increases mobilization to an extent that would have been impossible before. It takes many different forms, ranging from non-institutionalized political participation to demonstrations and protests, and addresses issues as diverse as climate change, economic reforms, gender equality and LGBTQ rights. The young generation is firmly at the vanguard of social change. There is little doubt that it will be the catalyst for change and a source of critical momentum for the Great Reset”. (64)

In fact, of course, the ultra-industrial future proposed by Schwab is anything other than green. It’s not nature he’s interested in, but “natural capital” and “incentivizing investment in green and social frontier markets”. (65)

Pollution means profit and environmental crisis is just another business opportunity, as he details in The Fourth Industrial Revolution: “In this revolutionary new industrial system, carbon dioxide turns from a greenhouse pollutant into an asset, and the economics of carbon capture and storage move from being cost as well as pollution sinks to becoming profitable carbon-capture and use-production facilities. Even more important, it will help companies, governments and citizens become more aware of and engaged with strategies to actively regenerate natural capital, allowing intelligent and regenerative uses of natural capital to guide sustainable production and consumption and give space for biodiversity to recover in threatened areas”. (66)

Schwab’s “solutions” to the heart-breaking damage inflicted on our natural world by industrial capitalism involve more of the same poison, except worse.

Geoengineering is one of his favourites: “Proposals include installing giant mirrors in the stratosphere to deflect the sun’s rays, chemically seeding the atmosphere to increase rainfall and the deployment of large machines to remove carbon dioxide from the air”. (67)

And he adds: “New approaches are currently being imagined through the combination of Fourth Industrial Revolution technologies, such as nanoparticles and other advanced materials”. (68)

Like all the businesses and pro-capitalist NGOs backing the threatened New Deal for Nature, Schwab is utterly and profoundly ungreen.

For him, the “ultimate possibility” of “clean” and “sustainable” energy includes nuclear fusion (69) and he looks forward to the day when satellites will “blanket the planet with communications pathways that could help connect the more than 4 billion people still lacking online access”. (70)

Schwab also very much regrets all that red tape preventing the unhindered onward march of GM food, warning that “global food security will only be achieved, however, if regulations on genetically modified foods are adapted to reflect the reality that gene editing offers a precise, efficient and safe method of improving crops”. (71)

The new order envisaged by Schwab will embrace the entire world and so global governance is required in order to impose it, as he repeatedly states.

His preferred future “will only come about through improved global governance” (72) he insists. “Some form of effective global governance” (73) is needed.

The problem we have today is that of a possible “global order deficit”, (74) he claims, adding improbably that the World Health Organization “is saddled with limited and dwindling resources”. (75)

What he is really saying is that his 4IR/great reset society will only function if imposed simultaneously everywhere on the planet, otherwise “we will become paralysed in our attempts to address and respond to global challenges”. (76)

He admits: “In a nutshell, global governance is at the nexus of all these other issues”. (77)

This all-englobing empire very much frowns on the idea of any particular population democratically deciding to take another path. These “risk becoming isolated from global norms, putting these nations at risk of becoming the laggards of the new digital economy”, (78) warns Schwab.

Any sense of autonomy and grassroots belonging is regarded as a threat from Schwab’s imperialist perspective and is due to be eradicated under the 4IR.

He writes: “Individuals used to identify their lives most closely with a place, an ethnic group, a particular culture or even a language. The advent of online engagement and increased exposure to ideas from other cultures means that identities are now more fungible than previously… Thanks to the combination of historical migration patterns and low-cost connectivity, family structures are being redefined”. (79)

Genuine democracy essentially falls into the same category for Schwab. He knows that most people will not willingly go along with plans to destroy their lives and enslave them to a global techno-fascist system of exploitation, so giving them a say in the matter is simply not an option.

This is why the “stakeholder” concept has been so important for Schwab’s project. As discussed above, this is the negation of democracy, with its emphasis instead on “reaching out across stakeholder groups for solution building”. (80)

If the public, the people, are included in this process it is only at a superficial level. The agenda has already been pre-supposed and the decisions pre-made behind the scenes.

Schwab effectively admits as much when he writes: “We must re-establish a dialogue among all stakeholders to ensure mutual understanding that further builds a culture of trust among regulators, non-governmental organizations, professionals and scientists. The public must also be considered, because it must participate in the democratic shaping of biotechnological developments that affect society, individuals and cultures”. (81)

So the public must “also” be considered, as an afterthought. Not even directly consulted, just “considered”! And the role of the people, the demos, will merely be to “participate” in the “shaping” of biotechnological developments. The possibility of the public actually rejecting the very idea of biotechnological developments has been entirely removed thanks to the deliberately in-built assumptions of the stakeholder formula.

The same message is implied in the heading of Schwab’s conclusion to Shaping the Future of the Fourth Industrial Revolution: “What You Can Do to Shape the Fourth Industrial Revolution”. (82) The techno-tyranny cannot challenged or stopped, merely “shaped”.

Schwab uses the term “systems leadership” to describe the profoundly anti-democratic way in which the 1% imposes its agenda on us all, without giving us the chance to say ‘no’.

He writes: “Systems leadership is about cultivating a shared vision for change—working together with all stakeholders of global society—and then acting on it to change how the system delivers its benefits, and to whom. Systems leadership requires action from all stakeholders, including individuals, business executives, social influencers and policy-makers”. (83)

He refers to this full-spectrum top-down control as “the system management of human existence” (84) although others might prefer the term “totalitarianism”.

One of the distinguishing features of historical fascism in Italy and Germany was its impatience with the inconvenient restraints imposed on the ruling class (“the Nation” in fascist language) by democracy and political liberalism.

All of this had to be swept out of the way to allow a Blitzkrieg of accelerated “modernisation”.

We see the same spirit resurging in Schwab’s calls for “agile governance” in which he claims that “the pace of technological development and a number of characteristics of technologies render previous policy-making cycles and processes inadequate”. (85)

He writes: “The idea of reforming governance models to cope with new technologies is not new, but the urgency of doing so is far greater in light of the power of today’s emerging technologies… the concept of agile governance seeks to match the nimbleness, fluidity, flexibility and adaptiveness of the technologies themselves and the private-sector actors adopting them”. (86)

The phrase “reforming governance models to cope with new technologies” really gives the game away here. As under fascism, social structures must be reinvented so as to accommodate the requirements of capitalism and its profit-increasing technologies.

Schwab explains that his “agile governance” would involve creating so-called policy labs – “protected spaces within government with an explicit mandate to experiment with new methods of policy development by using agile principles” – and “encouraging collaborations between governments and businesses to create ‘developtory sandboxes’ and ‘experimental testbeds’ to develop regulations using iterative, cross-sectoral and flexible approaches”. (87)

For Schwab, the role of the state is to advance capitalist aims, not to hold them up to any form of scrutiny. While he is all in favour of the state’s role in enabling a corporate take-over of our lives, he is less keen about its regulatory function, which might slow down the inflow of profit into private hands, and so he envisages “the development of ecosystems of private regulators, competing in markets”. (88)

In his 2018 book, Schwab discusses the problem of pesky regulations and how best to “overcome these limits” in the context of data and privacy.

He comes up with the suggestion of “public-private data-sharing agreements that ‘break glass in case of emergency’. These come into play only under pre-agreed emergency circumstances (such as a pandemic) and can help reduce delays and improve the coordination of first responders, temporarily allowing data sharing that would be illegal under normal circumstances”. (89)

Funnily enough, two years later there was indeed a “pandemic” and these “pre-agreed emergency circumstances” became a reality.

This shouldn’t have been too much of a surprise for Schwab, since his WEF had co-hosted the infamous Event 201 conference in October 2019, which modelled a fictional coronavirus pandemic.

And he wasted little time in bringing out a new book, Covid-19: The Great Reset, co-authored with Thierry Malleret, who runs something called the Monthly Barometer, “a succinct predictive analysis provided to private investors, global CEOs and opinion- and decision-makers”. (90)

Published in July 2020, the book sets out to advance “conjectures and ideas about what the post-pandemic world might, and perhaps should, look like”. (91)

Schwab and Malleret admit that Covid-19 is “one of the least deadly pandemics the world has experienced over the last 2000 years”, adding that “the consequences of COVID-19 in terms of health and mortality will be mild compared to previous pandemics”. (92)

They add: “It does not constitute an existential threat, or a shock that will leave its imprint on the world’s population for decades”. (93)

Yet, incredibly, this “mild” illness is simultaneously presented as the excuse for unprecedented social change under the banner of “The Great Reset”!

And although they explicitly declare that Covid-19 does not constitute a major “shock”, the authors repeatedly deploy the same term to describe the broader impact of the crisis.

Schwab and Malleret place Covid-19 in a long tradition of events which have facilitated sudden and significant changes to our societies.

They specifically invoke the Second World War: “World War II was the quintessential transformational war, triggering not only fundamental changes to the global order and the global economy, but also entailing radical shifts in social attitudes and beliefs that eventually paved the way for radically new policies and social contract provisions (like women joining the workforce before becoming voters). There are obviously fundamental dissimilarities between a pandemic and a war (that we will consider in some detail in the following pages), but the magnitude of their transformative power is comparable. Both have the potential to be a transformative crisis of previously unimaginable proportions”. (94)

They also join many contemporary “conspiracy theorists” in making a direct comparison between Covid-19 and 9/11: “This is what happened after the terrorist attacks of 11 September 2001. All around the world, new security measures like employing widespread cameras, requiring electronic ID cards and logging employees or visitors in and out became the norm. At that time, these measures were deemed extreme, but today they are used everywhere and considered ‘normal’”. (95)

When any tyrant declares the right to rule over a population without taking their views into account, they like to justify their dictatorship with the claim that they are morally entitled to do so because they are “enlightened”.

The same is true of the Covid-fuelled tyranny of Schwab’s great reset, which the book categorises as “enlightened leadership”, adding: “Some leaders and decision-makers who were already at the forefront of the fight against climate change may want to take advantage of the shock inflicted by the pandemic to implement long-lasting and wider environmental changes. They will, in effect, make ‘good use’ of the pandemic by not letting the crisis go to waste”. (96)

The global capitalist ruling elite have certainly been doing their best to “take advantage of the shock inflicted by the panic”, assuring us all since the very earliest days of the outbreak that, for some unfathomable reason, nothing in our lives could ever be the same again.

Schwab and Malleret are, inevitably, enthusiastic in their use of the New Normal framing, despite their admission that the virus was only ever “mild”.

“It is our defining moment”, they crow. “Many things will change forever”. “A new world will emerge”. “The societal upheaval unleashed by COVID-19 will last for years, and possibly generations”. “Many of us are pondering when things will return to normal. The short response is: never”. (97)

They even go as far as proposing a new historical separation between “the pre-pandemic era” and “the post-pandemic world”. (98)

They write: “Radical changes of such consequence are coming that some pundits have referred to a ‘before coronavirus’ (BC) and ‘after coronavirus’ (AC) era. We will continue to be surprised by both the rapidity and unexpected nature of these changes – as they conflate with each other, they will provoke second-, third-, fourth- and more-order consequences, cascading effects and unforeseen outcomes. In so doing, they will shape a ‘new normal’ radically different from the one we will be progressively leaving behind. Many of our beliefs and assumptions about what the world could or should look like will be shattered in the process”. (99)

Back in 2016, Schwab was looking ahead to “new ways of using technology to change behavior” (100) and predicting: “The scale and breadth of the unfolding technological revolution will usher in economic, social and cultural changes of such phenomenal proportions that they are almost impossible to envisage”. (101)

One way in which he had hoped his technocratic agenda would be advanced was, as we have noted, through the phoney “solutions” to climate change proposed by fake green capitalists.

Under the title “environmental reset”, Schwab and Malleret state: “At first glance, the pandemic and the environment might seem to be only distantly related cousins; but they are much closer and more intertwined than we think”. (102)

One of the connections is that both the climate and virus “crises” have been used by the WEF and their like to push their agenda of global governance. As Schwab and his co-author put it, “they are global in nature and therefore can only be properly addressed in a globally coordinated fashion”. (103)

Another link is the way that the “the post-pandemic economy” and “the green economy” (104) involve massive profits for largely the same sectors of big business.

Covid-19 has evidently been great news for those capitalists hoping to cash in on environmental destruction, with Schwab and Malleret reporting: “The conviction that ESG strategies benefited from the pandemic and are most likely to benefit further is corroborated by various surveys and reports. Early data shows that the sustainability sector outperformed conventional funds during the first quarter of 2020”. (105)

The capitalist sharks of the so-called “sustainability sector” are rubbing their hands together with glee at the prospect of all the money they stand to make from the Covid-pretexted great fascist reset, in which the state is instrumentalised to fund their hypocritical profiteering.

Note Schwab and Malleret: “The key to crowding private capital into new sources of nature-positive economic value will be to shift key policy levers and public finance incentives as part of a wider economic reset”. (106)

“A policy paper prepared by Systemiq in collaboration with the World Economic Forum estimates that building the nature-positive economy could represent more than $10 trillion per year by 2030… Resetting the environment should not be seen as a cost, but rather as an investment that will generate economic activity and employment opportunities”. (107)

Given the intertwining of climate and Covid crises set out by Schwab, we might speculate that the original plan was to push through the New Normal reset on the back of the climate crisis.

But evidently, all that publicity for Greta Thunberg and big business-backed Extinction Rebellion did not whip up enough public panic to justify such measures.

Covid-19 serves Schwab’s purposes perfectly, as the immediate urgency it presents allows the whole process to be speeded up and rushed through without due scrutiny.

“This crucial difference between the respective time-horizons of a pandemic and that of climate change and nature loss means that a pandemic risk requires immediate action that will be followed by a rapid result, while climate change and nature loss also require immediate action, but the result (or ‘future reward’, in the jargon of economists) will only follow with a certain time lag”. (108)

For Schwab and his friends, Covid-19 is the great accelerator of everything they have been wanting to foist upon us for years.

As he and Malleret say: “The pandemic is clearly exacerbating and accelerating geopolitical trends that were already apparent before the crisis erupted”. (109)

“The pandemic will mark a turning point by accelerating this transition. It has crystallized the issue and made a return to the pre-pandemic status quo impossible”. (110)

They can barely conceal their delight at the direction society is now taking: “The pandemic will accelerate innovation even more, catalysing technological changes already under way (comparable to the exacerbation effect it has had on other underlying global and domestic issues) and ‘turbocharging’ any digital business or the digital dimension of any business”. (111)

“With the pandemic, the ‘digital transformation’ that so many analysts have been referring to for years, without being exactly sure what it meant, has found its catalyst. One major effect of confinement will be the expansion and progression of the digital world in a decisive and often permanent manner.

“In April 2020, several tech leaders observed how quickly and radically the necessities created by the health crisis had precipitated the adoption of a wide range of technologies. In the space of just one month, it appeared that many companies in terms of tech take-up fast-forwarded by several years”. (112)

Fate is obviously smiling on Klaus Schwab as this Covid-19 crisis has, happily, succeeded in advancing pretty much every aspect of the agenda he has been promoting over the decades.

Thus he and Malleret report with satisfaction that “the pandemic will fast-forward the adoption of automation in the workplace and the introduction of more robots in our personal and professional lives”. (113)

Lockdowns across the world have, needless to say, provided a big financial boost to those businesses offering online shopping.

The authors recount: “Consumers need products and, if they can’t shop, they will inevitably resort to purchasing them online. As the habit kicks in, people who had never shopped online before will become comfortable with doing so, while people who were part-time online shoppers before will presumably rely on it more. This was made evident during the lockdowns. In the US, Amazon and Walmart hired a combined 250,000 workers to keep up with the increase in demand and built massive infrastructure to deliver online. This accelerating growth of e-commerce means that the giants of the online retail industry are likely to emerge from the crisis even stronger than they were in the pre-pandemic era”. (114)

They add: “As more and diverse things and services are brought to us via our mobiles and computers, companies in sectors as disparate as e-commerce, contactless operations, digital content, robots and drone deliveries (to name just a few) will thrive. It is not by accident that firms like Alibaba, Amazon, Netflix or Zoom emerged as ‘winners’ from the lockdowns”. (115)

By way of corollary, we might suggest that it is “not by accident” that governments which have been captured and controlled by big business, thanks to the likes of the WEF, have imposed a “new reality” under which big businesses are the “winners”…

The Covid-inspired good news never stops for all the business sectors which stand to benefit from the Fourth Industrial Repression.

“The pandemic may prove to be a boon for online education,” Schwab and Malleret report. “In Asia, the shift to online education has been particularly notable, with a sharp increase in students’ digital enrolments, much higher valuation for online education businesses and more capital available for ‘ed-tech’ start-ups… In the summer of 2020, the direction of the trend seems clear: the world of education, like for so many other industries, will become partly virtual”. (116)

Online sports have also taken off: “For a while, social distancing may constrain the practice of certain sports, which will in turn benefit the ever-more powerful expansion of e-sports. Tech and digital are never far away!”. (117)

There is similar news from the banking sector: “Online banking interactions have risen to 90 percent during the crisis, from 10 percent, with no drop-off in quality and an increase in compliance”. (118)

The Covid-inspired move into online activity obviously benefits Big Tech, who are making enormous profits out of the crisis, as the authors describe: “The combined market value of the leading tech companies hit record after record during the lockdowns, even rising back above levels before the outbreak started… this phenomenon is unlikely to abate any time soon, quite the opposite”. (119)

But it is also good news for all the businesses involved, who no longer have to pay human beings to work for them. Automation is, and has always been, about saving costs and thus boosting profits for the capitalist elite.

The culture of the fascist New Normal will also provide lucrative spin-off benefits for particular business sectors, such as the packaging industry, explain Schwab and Malleret.

“The pandemic will certainly heighten our focus on hygiene. A new obsession with cleanliness will particularly entail the creation of new forms of packaging. We will be encouraged not to touch the products we buy. Simple pleasures like smelling a melon or squeezing a fruit will be frowned upon and may even become a thing of the past”. (120)

The authors also describe what sounds very much like a technocratic profit-related agenda behind the “social distancing” which has been such a key element of the Covid “reset”.

They write: “In one form or another, social- and physical-distancing measures are likely to persist after the pandemic itself subsides, justifying the decision in many companies from different industries to accelerate automation. After a while, the enduring concerns about technological unemployment will recede as societies emphasize the need to restructure the workplace in a way that minimizes close human contact. Indeed, automation technologies are particularly well suited to a world in which human beings can’t get too close to each other or are willing to reduce their interactions. Our lingering and possibly lasting fear of being infected with a virus (COVID-19 or another) will thus speed the relentless march of automation, particularly in the fields most susceptible to automation”. (121)

As previously mentioned, Schwab has long been frustrated by all those tiresome regulations which stop capitalists from making as much money as they would like to, by focusing on economically irrelevant concerns such as the safety and well being of human beings.

But – hooray! – the Covid crisis has provided the perfect excuse for doing away with great swathes of these outmoded impediments to prosperity and growth.

One area in which meddlesome red tape is being abandoned is health. Why would any right-minded stakeholder imagine that any particular obligation for care and diligence should be allowed to impinge on the profitablity of this particular business sector?

Schwab and Malleret are overjoyed to note that telemedicine will “benefit considerably” from the Covid emergency: “The necessity to address the pandemic with any means available (plus, during the outbreak, the need to protect health workers by allowing them to work remotely) removed some of the regulatory and legislative impediments related to the adoption of telemedicine”. (122)

The ditching of regulations is a general phenomenon under the New Normal global regime, as Schwab and Malleret relate:

“To date governments have often slowed the pace of adoption of new technologies by lengthy ponderings about what the best regulatory framework should look like but, as the example of telemedicine and drone delivery is now showing, a dramatic acceleration forced by necessity is possible. During the lockdowns, a quasi-global relaxation of regulations that had previously hampered progress in domains where the technology had been available for years suddenly happened because there was no better or other choice available. What was until recently unthinkable suddenly became possible… New regulations will stay in place”. (123)

They add: “The current imperative to propel, no matter what, the ‘contactless economy’ and the subsequent willingness of regulators to speed it up means that there are no holds barred”. (124)

“No holds barred”. Make no mistake: this is the language adopted by capitalism when it abandons its pretence at liberal democracy and switches into full-on fascist mode.

It is clear from Schwab and Malleret’s work that a fascistic merging of state and business, to the advantage of the latter, underpins their great reset.

Phenomenal sums of money have been transferred from the public purse into the bulging pockets of the 1% since the very start of the Covid crisis, as they acknowledge: “In April 2020, just as the pandemic began to engulf the world, governments across the globe had announced stimulus programmes amounting to several trillion dollars, as if eight or nine Marshall Plans had been put into place almost simultaneously”. (125)

They continue: “COVID-19 has rewritten many of the rules of the game between the public and private sectors. … The benevolent (or otherwise) greater intrusion of governments in the life of companies and the conduct of their business will be country- and industry-dependent, therefore taking many different guises”. (126)

“Measures that would have seemed inconceivable prior to the pandemic may well become standard around the world as governments try to prevent the economic recession from turning into a catastrophic depression.

“Increasingly, there will be calls for government to act as a ‘payer of last resort’ to prevent or stem the spate of mass layoffs and business destruction triggered by the pandemic. All these changes are altering the rules of the economic and monetary policy ‘game’.” (127)

Schwab and his fellow author welcome the prospect of increased state powers being used to prop up big business profiteering.

They write: “One of the great lessons of the past five centuries in Europe and America is this: acute crises contribute to boosting the power of the state. It’s always been the case and there is no reason why it should be different with the COVID-19 pandemic”. (128)

And they add: “Looking to the future, governments will most likely, but with different degrees of intensity, decide that it’s in the best interest of society to rewrite some of the rules of the game and permanently increase their role”. (129)

The idea of rewriting the rules of the game is, again, very reminiscent of fascist language, as of course is the idea of permanently increasing the role of the state in helping the private sector.

Indeed, it is worth comparing Schwab’s position on this issue with that of Italian fascist dictator Benito Mussolini, who responded to economic crisis in 1931 by launching a special emergency body, L’Istituto mobiliare italiano, to aid businesses.

He declared this was “a means of energetically driving the Italian economy towards its corporative phase, which is to say a system which fundamentally respects private property and initiative, but ties them tightly to the State, which alone can protect, control and nourish them”. (130)

Suspicions about the fascistic nature of Schwab’s great reset are confirmed, of course, by the police-state measures that have been rolled out across the world to ensure compliance with “emergency” Covid measures.

The sheer brute force that never lies far beneath the surface of the capitalist system becomes increasingly visible when it enters it fascist stage and this is very much in evidence in Schwab and Malleret’s book.

The word “force” is deployed time and time again in the context of Covid-19. Sometimes this is in a business context, as with the statements that “COVID-19 has forced all the banks to accelerate a digital transformation that is now here to stay” or that “the micro reset will force every company in every industry to experiment new ways of doing business, working and operating”. (131)

But sometimes it is applied directly to human beings, or “consumers” as Schwab and his ilk prefer to think of us.

“During the lockdowns, many consumers previously reluctant to rely too heavily on digital applications and services were forced to change their habits almost overnight: watching movies online instead of going to the cinema, having meals delivered instead of going out to restaurants, talking to friends remotely instead of meeting them in the flesh, talking to colleagues on a screen instead of chit-chatting at the coffee machine, exercising online instead of going to the gym, and so on…

“Many of the tech behaviours that we were forced to adopt during confinement will through familiarity become more natural. As social and physical distancing persist, relying more on digital platforms to communicate, or work, or seek advice, or order something will, little by little, gain ground on formerly ingrained habits”. (132)

Under a fascist system, individuals are not offered the choice as to whether they want to comply with its demands or not, as Schwab and Malleret make quite clear regarding so-called contact-tracing: “No voluntary contact-tracing app will work if people are unwilling to provide their own personal data to the governmental agency that monitors the system; if any individual refuses to download the app (and therefore to withhold information about a possible infection, movements and contacts), everyone will be adversely affected”. (133)

This, they reflect, is another great advantage of the Covid crisis over the environmental one which might have been used to impose their New Normal: “While for a pandemic, a majority of citizens will tend to agree with the necessity to impose coercive measures, they will resist constraining policies in the case of environmental risks where the evidence can be disputed”. (134)

These “coercive measures”, which we are all expected to go along with, will of course involve unimaginable levels of fascistic surveillance of our lives, particularly in our role as wage slaves.

Write Schwab and Malleret: “The corporate move will be towards greater surveillance; for better or for worse, companies will be watching and sometimes recording what their workforce does. The trend could take many different forms, from measuring body temperatures with thermal cameras to monitoring via an app how employees comply with social distancing”. (135)

Coercive measures of one kind or another are also likely to be used to force people to take the Covid vaccines currently being lined up.

Schwab is deeply connected to that world, being on a “first-name basis” with Bill Gates and having been hailed by Big Pharma mainstay Henry McKinnell, chairman and CEO of Pfizer Inc, as “a person truly dedicated to a truly noble cause”.

So it is not surprising that he insists, with Malleret, that “a full return to ‘normal’ cannot be envisaged before a vaccine is available”. (136)

He adds: “The next hurdle is the political challenge of vaccinating enough people worldwide (we are collectively as strong as the weakest link) with a high enough compliance rate despite the rise of anti-vaxxers”. (137)

“Anti-vaxxers” thus join Schwab’s list of threats to his project, along with anti-globalization and anti-capitalist protesters, Gilets Jaunes and all those engaged in “class conflicts”, “societal resistance” and “political backlash”.

The majority of the world’s population have already been excluded from decision-making processes by the lack of democracy which Schwab wants to accentuate through his stakeholderist corporate domination, his “agile governance”, his totalitarian “system management of human existence”.

But how does he envisage dealing with the “sombre scenario” of people rising up against his great newnormalist reset and his transhumanist Fourth Industrial Revolution?

What degree of “force” and “coercive measures” would he be prepared to accept in order to ensure the dawning of his technocratic new age?

The question is a chilling one, but we should also bear in mind the historical example of the 20th century regime into which Schwab was born.

Hitler’s new Nazi normal was meant to last for a thousand years, but came crashing down 988 years ahead of target.

Just because Hitler said, with all the confidence of power, that his Reich would last for a millennium, this didn’t mean that it was so.

Just because Klaus Schwab and Thierry Malleret and their friends say that we are now entering the Fourth Industrial Revolution and our world will be changed for ever, this doesn’t mean that it is so.

We don’t have to accept their New Normal. We don’t have to go along with their fearmongering. We don’t have to take their vaccines. We don’t have to let them implant us with smartphones or edit our DNA. We don’t have to walk, muzzled and submissive, straight into their transhumanist hell.

We can denounce their lies! Expose their agenda! Refuse their narrative! Reject their toxic ideology! Resist their fascism!

Klaus Schwab is not a god, but a human being. Just one elderly man. And those he works with, the global capitalist elite, are few in number. Their aims are not the aims of the vast majority of humankind. Their transhumanist vision is repulsive to nearly everyone outside of their little circle and they do not have consent for the technocratic dictatorship they are trying to impose on us.

That, after all, is why they have had to go to such lengths to force it upon us under the false flag of fighting a virus. They understood that without the “emergency” justification, we were never going to go along with their warped scheme.

They are scared of our potential power because they know that if we stand up, we will defeat them. We can bring their project crashing down before it has even properly started.

We are the people, we are the 99%, and together we can grab back our freedom from the deadly jaws of the fascist machine!

FURTHER READING

Resist the Fourth Industrial Repression!

Fascism, newnormalism and the left

Liberalism: the two-faced tyranny of wealth

Organic radicalism: bringing down the fascist machine

NOTES

1. Klaus Schwab with Nicholas Davis, Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World (Geneva: WEF, 2018), e-book.
2. Klaus Schwab, The Fourth Industrial Revolution (Geneva: WEF, 2016), e-book.
3. Schwab, The Fourth Industrial Revolution.
4. Schwab, Shaping the Future of the Fourth Industrial Revolution.
5. Ibid.
6. Ibid.
7. Ibid.
8. Ibid.
9. Ibid.
10. Schwab, The Fourth Industrial Revolution.
11. Ibid.
12. Ibid.
13. Ibid.
14. Schwab, Shaping the Future of the Fourth Industrial Revolution.
15. Schwab, The Fourth Industrial Revolution.
16. Ibid.
17. Ibid.
18. Schwab, Shaping the Future of the Fourth Industrial Revolution.
19. Schwab, The Fourth Industrial Revolution.
20. Ibid.
21. Ibid.
22. Ibid.
23. Schwab, Shaping the Future of the Fourth Industrial Revolution.
24. Ibid.
25. Ibid.
26. Schwab, The Fourth Industrial Revolution.
27. Schwab, Shaping the Future of the Fourth Industrial Revolution.
28. Ibid.
29. Ibid.
30. Ibid.
31. Ibid.
32. Ibid.
33. Ibid.
34. Schwab, The Fourth Industrial Revolution.
35. Schwab, Shaping the Future of the Fourth Industrial Revolution.
36. Ibid.
37. Ibid.
38. Ibid.
39. Ibid.
40. Ibid.
41. Ibid.
42. Ibid.
43. Schwab, The Fourth Industrial Revolution.
44. Schwab, Shaping the Future of the Fourth Industrial Revolution.
45. Ibid.
46. Ibid.
47. Schwab, The Fourth Industrial Revolution.
48. Ibid.
49. Ibid.
50. Kevin Warwick, I, Cyborg (London: Century, 2002), p. 4. See also Paul Cudenec, Nature, Essence and Anarchy (Sussex: Winter Oak, 2016).
51. Schwab, The Fourth Industrial Revolution.
52. Ibid.
53. Schwab, Shaping the Future of the Fourth Industrial Revolution.
54. Ibid.
55. Ibid.
56. Klaus Schwab, Thierry Malleret, Covid-19: The Great Reset (Geneva: WEF, 2020), e-book. Edition 1.0.
57. Ibid.
58. Ibid.
59. Schwab, The Fourth Industrial Revolution.
60. Ibid.
61. Schwab, Shaping the Future of the Fourth Industrial Revolution.
62. Ibid.
63. Ibid.
64. Schwab, Malleret, Covid-19: The Great Reset.
65. Ibid.
66. Schwab, The Fourth Industrial Revolution.
67. Schwab, Shaping the Future of the Fourth Industrial Revolution.
68. Ibid.
69. Ibid.
70. Ibid.
71. Ibid.
72. Schwab, Malleret, Covid-19: The Great Reset.
73. Ibid.
74. Ibid.
75. Ibid.
76. Ibid.
77. Ibid.
78. Schwab, The Fourth Industrial Revolution.
79. Ibid.
80. Schwab, Shaping the Future of the Fourth Industrial Revolution.
81. Ibid.
82. Ibid.
83. Ibid.
84. Ibid.
85. Ibid.
86. Ibid.
87. Ibid.
88. Ibid.
89. Ibid.
90. Schwab, Malleret, Covid-19: The Great Reset.
91. Ibid.
92. Ibid.
93. Ibid.
94. Ibid.
95. Ibid.
96. Ibid.
97. Ibid.
98. Ibid.
99. Ibid.
100. Schwab, The Fourth Industrial Revolution.
101. Ibid.
102. Schwab, Malleret, Covid-19: The Great Reset.
103. Ibid.
104. Ibid.
105. Ibid.
108. Ibid.
107. Ibid.
108. Ibid.
109. Ibid.
110. Ibid.
111. Ibid.
112. Ibid.
113. Ibid.
114. Ibid.
115. Ibid.
116. Ibid.
117. Ibid.
118. Ibid.
119. Ibid.
120. Ibid.
121. Ibid.
122. Ibid.
123. Ibid.
124. Ibid.
125. Ibid.
126. Ibid.
127. Ibid.
128. Ibid.
129. Ibid.
130. Benito Mussolini, cit. Pierre Milza and Serge Berstein, Le fascisme italien 1919-1945 (Paris: Editions de Seuil, 1980), p. 246.
131. Schwab, Malleret, Covid-19: The Great Reset.
132. Ibid.
133. Ibid.
134. Ibid.
135. Ibid.
136. Ibid.
137. Ibid.

Justin Trudeau’s Billion-Dollar Scandal Is a Story of Power, Branding, and Charity

Vice

July 22, 2020

By Justin Ling

“In Justin Trudeau, WE Charity had a prominent booster. In WE, Justin Trudeau had a powerful platform popular with young people.”

Prime Minister Justin Trudeau (right) along with WE co-founders, Craig (middle) and Marc Kielburger, WE Day Ottawa, November 9, 2016. MARKETWIRED PHOTO/WE Day

 

It’s Prime Minister Justin Trudeau’s summer scandal. He and his finance minister are under investigation from an ethics watchdog. Two Parliamentary committees have started investigating the affair and Trudeau will testify.

In the middle of it all is a $912 million contract, awarded without competition to the Canadian-founded WE Charity, a household name thanks to a powerful origin story that has morphed into a huge youth-oriented movement with celebrities like Meghan Markle and Prince Harry attached.

It’s an organization with close ties to the prime minister himself. The scandal unfurled as it was revealed Trudeau’s own family received large speaking fees from the organization and while Finance Minister Bill Morneau’s daughter worked at the charity.

“I made a mistake in not recusing myself,” Trudeau said.

Trudeau himself announced the Canada Student Service Grant program, which would award grants to students and youth for doing volunteer work amid the economic slowdown caused by the COVID-19 pandemic. WE would have earned between $19.5 million and $43.5 million for just running the program. WE has already withdrawn from its government contract with a promise to “return to its roots” of international development.

From the outside, it may seem like a very Canadian scandal: Money for a charity stymied by an alleged ethical lapse caused, in part, by the prime minister’s famous mother being paid to speak to legions of teens.

Dig a little deeper, and this scandal, Trudeau’s third such ethics investigation, says an awful lot about both his government and the WE organization.

VICE News reviewed hundreds of financial disclosure documents and internal presentation decks, consulted a forensic accountant regarding WE’s books, and spoke to several past employees about how the charity—and its less-understood corporate arm—does business.

As VICE News started asking questions about WE’s financials, WE announced it would be reorienting its charity and business divisions, acknowledging that its years of rapid expansion has led to a “organizational structure that is more complicated than it needs to be.”

At the centre of this scandal is the story of WE, a unique charitable-corporate hybrid, and its symbiotic relationship with the prime minister.

Friends in high places

The WE Charity origin story is the stuff of legend. A 12-year-old Craig Kielburger, per the WE account, was flipping through a newspaper in 1995 in search of the comics. He happened upon an article about a 12-year-old Pakistani labour rights activist, Iqbal Masih, who had been murdered.

“Craig convinced a handful of Grade 7 classmates that together they could make an impact, and WE Charity was born,” WE writes on their website. Soon, his older brother Marc was in on the family charitable business.

They called the organization Free the Children (it would be renamed WE Charity in 2016), and they set out to do the kind of altruistic development that was du jour in the late 1990s—building wells, schools, and clinics for the underprivileged in the Global South. On a tour of East Asia, Craig would cross paths with then-prime minister Jean Chretien, whom he challenged to take a stand against child slavery.

The inspiring story drove international attention, and donations. But international development is a saturated market—Oxfam, Unicef, World Vision, and a host of others have been doing this work for decades.

The Kielburgers pioneered a new way of financing their charitable efforts: ME to WE Social Enterprises. It would be, according to their website, “a new model to support the long-term charitable goals of WE Charity.” This related corporate entity would organize trips, sell sustainably made goods, run events, and donate much of its profits back to WE Charity.

For about $5,000, students could fly to various destinations in Central and South America, Africa, and South Asia and stay at WE ranches and facilities. The trips mixed the air of a sleepaway camp, focusing on team building and leadership, while also offering day trips where students would contribute to building schools or wells. WE would eventually start offering corporate retreats as well.

Those trips faced criticism familiar to other so-called “voluntourism” organizations—that poorer communities need investment and opportunity, not privileged children from North America and Europe to contribute their unskilled labour. WE brushed the criticism aside. “When done properly and in partnership with communities, trips can be beneficial,” its executive director once wrote.

ME to WE expanded to run WE Day, which blends stadium-sized motivational speaking tours with the vibe of a children’s day camp. Celebrity cameos have included Kendrick Lamar, the Dalai Lama, Martin Sheen and Al Gore. ME to WE opened shops, selling sustainably made goods. It opened WE Schools, which provided slickly made, development-minded curricula to teachers.

An internal WE document.

 

WE’s stock rose steadily through the 2000s and early 2010s, and it incorporated its charity-corporate model in the United States and United Kingdom. Both Kielburgers were awarded the Order of Canada. It published books with contributions from Richard Gere and Oprah. 60 Minutes profiled the brothers.

The organization is not outwardly political. Its U.K. board of directors boasts a Liberal Democrat lord and a Conservative Member of Parliament. But in Justin Trudeau, it had an early champion. He appeared at the first-ever WE Day in 2007, when he was running for Parliament for the first time. He appeared again after he was elected in 2008, per a list compiled by iPolitics.

Just days after he spoke at WE Day Toronto 2012, Trudeau launched his bid to lead the Liberal Party of Canada. Craig Kielburger contributed $1,200, the maximum allowed, to Trudeau’s campaign.

When he became prime minister in 2015, one of Trudeau’s first public events was WE Day Ottawa.

Trudeau wasn’t the only one in the family joining WE Day. Trudeau’s partner, Sophie; mother, Margaret; and brother, Sacha, all spoke at various WE Days. Sophie Grégoire Trudeau even co-hosted a WE podcast. Canadaland and CBC reported that Me to We paid $312,000 for Margaret Trudeau’s appearances, and $40,000 for eight engagements with Sacha Trudeau. The prime minister was, according to the government, not paid for any of his appearances.

As Trudeau’s family became functional ambassadors for the organization, the government of Canada began an enthusiastic WE partnership.

Before his election, Ottawa had paid less than a million dollars in grants to WE. After Trudeau assumed office, that changed.

In 2016, Heritage Canada awarded WE Charity $1.5 million to participate in the lead-up to Canada’s 150th anniversary, as part of a program to “commemorate and celebrate historical figures, places, events, and accomplishments of national significance.” As part of that program, WE put out a video prominently featuring the prime minister himself.

VICE News asked if any Government of Canada money was spent on that ad. WE said it didn’t know.

“We are getting a significant number of requests from media at this time,” a spokesperson said. “While we remain committed to providing as much information as possible, we are still in the process of gathering and reviewing our internal records of contracts of years past in order to fully cooperate with various inquiries from official sources to which we are legally required to respond.”

When Canada Day rolled around, the Kielburger brothers were featured heavily at the Parliament Hill celebrations. Days later, at the WE-branded celebrations, Trudeau graced the stage.

Ottawa offered WE Charity non-competitive and sole-sourced contracts, too, for “management consulting” or “public relations services.”

Overall, the Government of Canada paid WE Charity and ME to WE more than $5.8 million.

On Wednesday, Finance Minister Morneau told a House of Commons committee that he and his family accepted invitations by WE to visit their high-end camps in Kenya and Ecuador. There, they lent a hand in building nearby schools. While the committee seized on some $40,000 in expenses that Morneau did not reimburse WE for, the trips say so much more about just how close WE and the Trudeau government really are.

A cash flow crunch

As WE became a household name for many, its finances showed signs it had expanded too fast.

In 2017, the Canadian arm of WE Charity posted a $3.8 million surplus, thanks to more than $45 million in annual donations and $10 million in private grants.

By 2019, though, the charity fell into the red, according to WE Charity’s unpublished audited financial statements provided to VICE News. Donations and grants stayed mostly flat, but spending rose rapidly. The charity posted a $2.3 million deficit, plus an additional $4 million in bank loans.

That has all the hallmarks of a “cash flow crunch,” says Kate Bahen, the managing director of Charity Intelligence, an organization devoted to analyzing the financials of Canadian charities. She obtained and analyzed WE Charity’s 2019 financial statements.

The Government of Canada was there to help, however. Three days after the WE Charity fiscal period ended in September 2019, Employment and Social Development Canada awarded it a $3 million grant.

It was the biggest contribution from the Canadian government to WE up to that point.

WE disagrees there was an issue with its finances. “WE is not experiencing a cash flow problem and it would be incorrect to say so,” a spokesperson said.

The spokesperson told VICE News that part of the problem came from WE’s own decision to shift its fiscal year. Until 2013, WE ended its fiscal year in March; then it moved to December; and finally, in 2018, it took the unusual step to align with the academic year, ending in August.

Bahen calls the frequency of that change “highly irregular.” WE acknowledges it makes it impossible to compare one year to the next—in 2018, WE posted a $400,000 deficit, but only over eight months, not 12.

WE says that, because of the shift in fiscal year, some $21 million in donations had to be deferred “from one fiscal year to another, to account for the fiscal year in which the program would occur,” the spokesperson explained. “Because of these larger deferrals, we had…run a deficit, on paper, in 2018 and 2019.”

The deficit was due to the fiscal year shift, they said, “not because of the financial health of the organization.”

Yet the shift happened in 2018. The 2019 year was a full 12 months. It’s not clear why WE would have to keep deferring revenue.

WE says the decision to shift the fiscal year was a decision taken by the board of directors. That board is now mostly gone.

Michelle Douglas, the former chair of WE Charity’s board, left earlier this year. In April, she tweeted skepticism of WE’s accounting of its impact abroad.

Of the 15 directors who sat on the boards of the Charity’s Canadian and American arms in 2018, just four remain. WE has told CBC that the new board was selected to “address issues such as diversity, inclusion, and range of competencies.” Douglas, a former member of the Canadian Forces who was purged from the ranks due to her sexuality, said most of the board had resigned or been replaced. The new chair of the Canadian board is Greg Rogers, formerly with Toronto Catholic District School Board.

Even with its back-to-back deficits, WE is not about to go bankrupt. Part of the financial health of the organization is its real estate holdings, totalling nearly $50 million across North America, including a sprawling Arizona ranch and a much-celebrated, newly-renovated office in Toronto’s Corktown, where it plans to keep expanding. Abroad, WE owns a constellation of properties through local corporations.

“All real estate purchases were made possible by targeted gifts from donors who believed that owning its own facilities would make WE more sustainable and effective in the long term,” WE wrote to VICE News. On top of savings on rent, WE says it serves as a nest egg that provides “long-term financial stability and a value fiscal reserve to underpin its operations.”

Several of those properties, however, still carry mortgages. Those mortgages require that WE maintains enough profit to comfortably cover the payments. (“One of the covenants of the mortgage provisions is that WE Charity generates positive EBITDA [Earnings before interest, taxes, depreciation, and amortization] to cover 1.3 times the mortgage payments in the fiscal year,” WE wrote.)

WE failed to meet that condition in both 2018 and 2019, and had to seek a specific waiver to avoid breaching their mortgage agreements.

“If our fiscal year end was either October 31 or December 31, this would not have been an issue; there would have been no ‘deficit’ and/or need for a waiver,” WE said. “This was simply an operational decision that we made consciously and still support.”

An internal WE powerpoint slide.

 

This was all before the COVID-19 pandemic hit. Real estate values took a beating, international travel was shut down, and WE Day 2020, a massive revenue source for the organization, was cancelled. Sources told the Toronto Star that donations had slowed significantly, and WE started mass layoffs.

In April, a lifeline appeared. The Trudeau government was looking to incentivize volunteer work for students who may have lost jobs and internships due to the global pandemic—the Canada Student Service Grant would award them between $1,000 and $5,000.

Exactly who proposed WE to run the program is still a matter of debate. Trudeau says it was the bureaucracy who suggested the organization administer the program. WE initially suggested it was Trudeau’s office who first offered them the contract, but later recanted that story.

Privy Council Clerk Ian Shugart, the head of Canada’s civil service, told a parliamentary committee Tuesday that the government did not kick the tires on WE’s financials before awarding them the contract. “To the best of my knowledge, officials did not engage in detailed scrutiny of the financial affairs of the organization,” he said. “No financial flags were raised through this process about the WE Charity.”

WE would have received between $19.5 million and $43.5 million of the $912 million program, which would have gone a long way towards addressing their increasing debt load and decline in donations.

The willingness to go with WE is curious. The organization encourages volunteer work, through WE Schools and WE Day, but largely by encouraging students to organize and execute work on their own. Many other charities like Kiwanis, the Lion’s Club, and Volunteer Canada all either link up with local organizations or have existing infrastructure in communities and schools.

WE’s power, however, is in the branding.

‘We brought them to WE Day’

A page of WE’s website, advertising Marc Kielburger as a paid speaker, touts his insights into “purposeful and profitable business strategies.” The page, which has since been updated to remove that language, boasts that Marc can help teach strategies to “inspire brand fanatics to stay loyal to you, your company, and your cause (and) add a halo effect to your product.”

That halo effect is core to WE’s strategy.

WE lets its partners co-brand international development projects, grace the stage at the ebullient WE Day celebrations, and even help craft school curricula. All for a fee.

The corporate arm of WE does not proactively publish corporate financial information. But internal PowerPoint presentations provided by a former employee reveal that by summer 2017, ME to WE boasted some 206 active partnerships with an annual revenue of $47.5 million.

Of hundreds of sponsors, just 20 large sponsors comprised nearly 90 percent of ME to WE’s revenue, including insurance vendor Allstate, RBC bank, movie chain Cineplex, Microsoft, accounting firm KPMG, and resource companies PotashCorp and Teck Resources.

WE insists WE Day and WE Schools are empowering and educational. To potential sponsors, however, WE is pretty blunt that it offers a big branding opportunity.

In an internal pitch presentation, WE said its youth-oriented programs “improve partners’ brand reputation particularly by increasing consumer perception of partners’ investment in their local community.” WE further suggested that partnerships “can drive consumer exploration, consideration, and purchase of products and services.”

Internal polling of students and parents about its corporate-branded in-school programs bragged that “60 percent of (WE) teens spoke positively about the company with their parents.”

The internal polling suggests that WE Schools and WE Day also pushed teens to complete a “social action”—such as “connected with an Allstate agent in my community,” “bought a Surface [tablet] or other Microsoft product,” and “used Skype”—yet most had no clear social component whatsoever. The only non-corporate examples listed were “learned more about computer science and coding” and “took action to live more sustainably (i.e., conserving water, reducing waste).”

An internal WE document.

 

WE’s programs are present in some 18,000 schools throughout North America. WE Day, meanwhile, engrossed attendees with its high production value, socially conscious messaging, and big-name guests.

“Any time I wanted to sign a new company, we brought them to WE Day,” a former employee told Canadaland last year, for a series of stories about WE’s corporate partnerships and its work in schools across North America. (Disclosure: I contributed some reporting and editing to Canadaland on those stories, and am relying on some of the information I learned for this story.)

The corporate branding is obvious, however.

At WE Days, students may watch short documentaries about their corporate sponsors. One video played at WE Day 2017 showed a student shopping at a Walgreens, encouraging her peers to purchase WE-branded goods at the retail giant. WE Day Montreal this year was co-branded by seven companies, including KPMG and steakhouse chain The Keg.

These partnerships aren’t cheap.

A pitch deck prepared for household goods company Unilever suggested partnerships starting at $800,000 to get co-branding at WE Schools, with add-ons that could have brought the total value of the deal to more than $4 million. For that money, Unilever would get a six-minute onstage segment at WE Day New York, involvement in a national schools speaking tour, which allows for “exposure to the full student body,” and a redrafting of the WE Schools program to ensure a “stronger tie-in to (Unilever’s Sustainable Living Plan).”

Some partners are more controversial than others.

“WE Charity has a policy to carefully review potential corporate funders,” a spokesperson said. Resource extraction companies for example, “provide critical inputs for global industries such as food production and infrastructure development.”

Canadian oil sands company Teck Resources contributed $400,000 to ME to WE in 2017 that helped buy a national battery recycling program in Canadian schools.

PotashCorp, a resource extraction company and former Crown corporation, was a sponsor of WE for five years, contributing $1 million in 2017 alone. This, even as the company faced criticism for extracting hundreds of millions of dollars of natural resources in occupied Western Sahara. “We do not see how the association with a company that aids and abets in the occupation of Western Sahara, resulting in tremendous human suffering, relates to the views and values of Free the Children,” reads a 2013 letter from the Western Sahara Resource Watch. PotashCorp and WE remained partners until the company merged with a rival in 2017.

WE says its partnership with PotashCorp “enabled farmers in developing countries to provide 15 million meals.”

WE also partnered with Dow Chemical to help middle and high school students “develop solutions to the world’s largest sustainability issues.” The curriculum prepared by WE suggests teachers ask students questions like, “How do Dow scientists approach problems?”

WE told VICE News that Dow is “ranked as one of the top companies in terms of sustainability performance,” pointing to the fact that it was listed as part of the Dow Jones Sustainability World Index for the 20th year.

The U.S. arm of WE Charity raised $5.3 million from Valeant Pharmaceuticals—now Bausch Health—seemingly in support of the Passion to Heal program, which sent American dermatologists to Kenya and India to provide skincare to those in need. The program came just after Valeant was accused of inflating drug prices by as much as 3,000 percent, and just before its executives were being charged with running a sprawling fraud scheme.

These PowerPoints themselves note the “challenges” present in their corporate relationships: The list included “sacrifices to WE program integrity.”

Last week, the company announced that WE Schools would shift to a “digital-only format.”

A corporate web

For its ingenious model of charitable giving, WE’s labyrinthine corporate structure makes it a difficult organization to untangle. When you begin pulling it apart, questions remain over just how effective an organization it truly is.

The organization’s own material suggests the structure is simple: There’s the charity, WE Charity, and there’s the company, ME to WE. Yet even WE has a hard time telling them apart. It strenuously denied that WE Charity had ever paid Margaret Trudeau for her speaking engagements, only to later admit it had cut her a $7,500 cheque in 2017. WE says it was an accounting error.

On Wednesday, Global News revealed that the Canada Student Service Grant contract was actually awarded to the WE Charity Foundation, not WE Charity itself. It’s not clear why the Foundation was incorporated at all, aside from an oblique reference in a 2018 financial statement about its goal “to promote the efficiency and effectiveness of other registered charities by providing and maintaining facilities to house their operations.” Global has reported it is primarily used to hold real estate.

ME to WE, meanwhile, is actually owned by a holding company, and it, in turn, owns five subsidiaries that run various aspects of its business.

Its Russian nesting doll structure aside, ME to We claims that, by donating 90 percent of its profit—$9.4 million between 2016 and 2019, WE says—it finances WE Charity’s important work.

Drill down on those numbers, however, and it’s not so clear-cut.

For starters, lots of money flows in the opposite direction. The charity actually paid its corporate arm $7 million over those three years. WE says it’s “largely due to an increase in donor trips, which resulted in a significant increase in donations to WE Charity.”

It means that the net transfer of funds between ME to WE to WE Charity over those three years is closer to $2 million.

What’s more, not all that money is cash contributions. In 2019, WE Charity reported nearly $5 million in contributions from ME to WE. Of that, more than $3.5 million is in-kind donations, such as “travel and leadership training services,” promotional goods, rent, and the purchase of books. ME to WE sells these things to WE Charity “at or below wholesale prices.” WE reports the dollar value of those goods and services.

WE insists that focusing on those figures is incorrect. “The holistic social good created by ME to WE Social Enterprise is clear,” a spokesperson said. At the same time, as Bahen notes, “ME to WE overstates how much it contributes to WE Charity.”

According to a libel notice sent to Canadaland, WE has said the reason for ME to WE is “due to the structure of the Canadian tax code limiting the ability of charities or foundations to engage in commercial enterprises to raise funds for their cause.”

Yet, in the U.S., ME to WE is also a registered charity. It’s called the ME to WE Foundation. (Not to be confused with the Canadian ME to WE Foundation, or the WE Charity Foundation.)

It’s not clear what differentiates the two U.S. entities. The U.S. WE Charity reports $33 million in revenue, and its audited financial statements are posted to the WE website; while the U.S. ME to WE Foundation reports some $10 million, and its financials are not posted. Both share significant overlap in their mandate and donors. Victor Li, WE Charity’s chief financial officer, is a director of both charities.

WE says the foundation is responsible for “domestic WE Schools & WE Day activities supporting student service-learning programs in schools and International development activities to support education, clean water, healthcare, food security, and alternative income programs.”

The foundation reports very little overseas spending.

Garbage bag company Glad announced in 2018 that anyone using its chosen hashtag or buying specific trash bags would “trigger a donation to WE Charity,” capped at $315,000. Yet according to contracts filed with state regulators and obtained by VICE News, the funds were paid to the ME to WE Foundation, not WE Charity.

WE insists that “the ME to WE Foundation has helped to provide millions of dollars of funding to WE Charity over the years.”

Yet, over the most recent two years for which there is information, it was WE Charity that made a huge contribution to the ME to WE Foundation. The charity gave nearly $400,000 to the foundation in 2016 and another $1.25 million in 2017, while only $100,000 in contributions from the foundation to the charity were reported over the same time.

So much of WE’s branding is wrapped up with its overseas work. Yet, in recent years, WE’s Canadian and U.S. charities reported that just about a third of their overall spending went to international development—about $35 million, including administrative costs.

Still, WE’s holistic vision for international development—which includes funding clean water, food security, education, healthcare, and economic opportunity—has done good abroad. It has even attracted other, smaller, charities.

In its 2017 financial statements, WE Charity reported it, by mutual agreement, “took control” of Imagine 1 Day, another charity “providing children in Ethiopia with access to quality education.” As part of the agreement, WE Charity received $10 million from the organization, with the stipulation that “the amount transferred is to be used towards initiatives in Ethiopia.”

Normally, such a transfer would be considered a “restricted” donation—meaning the contribution could only be used for a specific purpose for which it was gifted. That’s how WE accepts its real estate gifts.

The $10 million however, was included in a general line item on the charity’s financial statements as unrestricted contributions.

Per its financial disclosures and statement to VICE News, some $6.8 million of Imagine 1 Day’s assets have been absorbed into WE Charity to date. But not all of that money has gone to Ethiopia.

“$4.2 million has been spent in support of projects and programming in Ethiopia, $1.2 million has been transferred back to Imagine1Day for targeted core operations, and $1.4 million has been spent on WE Charity’s support and integration of Ethiopia into WE,” a spokesperson said. That last figure has included staff salaries in Canada “to manage program and project design support, monitoring and evaluation, and other management expenses.” It has also covered travel costs between Ethiopia to Toronto.

Asking tough questions of WE

WE, like any multi-million dollar charitable organization, especially one that benefits from tax-exempt status, deserves scrutiny.

In 2019, Canadaland did exactly that. It asked questions about WE’s corporate partners, its education programming, and allegations that it has a “toxic” workplace culture. WE provided lengthy responses to those questions, but also started proceedings to sue the media company for libel in litigant-friendly Manitoba.

Part of the claim sent by WE’s lawyers to Canadaland alleges the company showed malice “by misrepresenting our clients as litigious.” (WE had previously sued now-defunct Saturday Night magazine, which settled in 2000.)

WE has, this week, demanded an apology from Postmedia News and Toronto Sun columnist Brian Lilley, after they ran a series of stories taking a critical look at WE’s real estate holdings.

Even Bahen, who has delved deep into WE’s financials, has earned herself a threatening letter from WE. “We are respectfully asking you to please stop making incorrect, misleading, and incomplete statements when we have repeatedly provided you with accurate information,” reads the letter.

When VICE News sent multiple requests for comment to WE, it initially heard back from their lawyer, Howard Winkler, demanding that “you disclose to our clients for response any purported statements of fact or allegations you intend to publish of and concerning them which contain a negative innuendo.” Later, it provided lengthy and detailed responses to VICE News’ questions.

After Canadaland ran critical stories about WE, including its attempt to discourage critical coverage, curious campaigns to discredit the news outlet sprang up.

Op-eds popped up in U.S. publications, calling Canadaland “fake news.” Around the same time, a deluge of tweets, all with similar messages, poured in from a slew of accounts. (Those accounts are all now suspended for violating Twitter’s rules.) Some of this campaign appeared to be linked to a Republican consulting firm, according to Canadaland.

Private investigators, hired by one of WE’s law firms, also conducted background checks on Canadaland publisher Jesse Brown and reporter Jaren Kerr, according to the outlet.

VICE News asked WE if it ever paid for positive news coverage or social media campaigns to target its critics. WE came back, asking for specific examples, “as we are unclear and require context,” a spokesperson wrote. VICE News tried again, asking pointedly if WE had ever paid writers to pen columns or editorials without disclosing their funding, or if it had ever run an “astroturf” campaign using social media bots or fake accounts.

WE refused to answer. “WE Charity has engaged several leading companies to help with communication over the years,” a spokesperson wrote. “WE Charity has sought further clarification and/or any examples regarding this question without success. If there are specific examples of note, we would be pleased to respond and provide context.”

A friend in need is a friend, indeed

From its inception, WE has worked hard to cultivate an ethos around itself. To great effect, it has parlayed its commitment to international development, volunteerism, and social awareness. In the process, it has brought onboard an array of multi-billion dollar partners to finance its operations.

At its core, WE offered brands a chance to tap into a network of hyper-engaged, well-intentioned youth. The Faustian bargain meant that WE’s millions in donations would build clinics and schools half a world away, in exchange for advertising products and services to a captive, and otherwise difficult to reach, audience.

Allstate and Dow Chemical couldn’t otherwise tell schoolchildren of their community programs or sustainability efforts. Even if they could, there is little chance the students would much care.

WE is a perfect vehicle for exactly that kind of work.

Justin Trudeau understood that. His commitment to volunteering is undeniable, dating back to his time with youth program Katimavik. Equally undeniable is his mastery at winning over young voters, or soon-to-be voters. The 18-to-34 voting block is the only one Trudeau managed to carry in both his 2015 and 2019 electoral victories, according to pollster Ipsos.

This story is not about who got rich. It’s about how an organization that has been integral to the prime minister’s personal brand was selected for a program that it did not appear to be best-suited to run, even amid serious questions over its own financial structure and corporate practises.

Next week, the Kielburger brothers are expected to testify before a House of Commons committee.

Shortly after this story was published, Trudeau agreed to testify as well.

 

[“Justin Ling is an investigative journalist who has worked across the country, focusing on stories and issues undercovered or misunderstood. For the past year, he has been covering the investigation into Bruce McArthur. His forthcoming book on the case will be published by McClelland & Stewart in early 2020.?”]

Additional research: An extensive thread on WE by Cory Morningstar, Wrong Kind of Green:

#WE co-founder Marc #Kielburger is also a bestselling author. He is also a recipient of the Order of Canada. Chosen by the #WorldEconomicForum as one of the world's "Young Global Leaders, he has also been inducted into Canada’s "Walk of Fame".

WEconomy:https://t.co/stYQzOhTCr pic.twitter.com/WNLk3pmDEn

— Cory Morningstar (@elleprovocateur) July 24, 2020

The Clairvoyant Ruling Class [“Scenarios for the Future of Technology & International Development” 2010 Report]

Wrong Kind of Green

March 25, 2020

By Cory Morningstar

“The ruling class exists, it’s not a conspiracy theory. They operate as a class, too. They share the same values, the same sensibility and in Europe and North America they are white. They act in accordance with their interests, which are very largely identical. The failure to understand this is the single greatest problem and defect in left discourse today.”

 

— John Steppling, Author, Playwright

 

“This report is crucial reading for anyone interested in creatively considering the multiple, divergent ways in which our world could evolve.”

 

— Judith Rodin, President of the Rockefeller Foundation

Storytelling. Dystopian scenarios. Not Huxley, Orwell, Bradbury or Brunner.

Scenario planning for corporate strategy was pioneered by Royal Dutch Shell in the 1970s. [Further reading on scenario planning: The Art of the Long View]The following excerpts are highlights from the May 2010 “Scenarios for the Future of Technology & International Development” report produced by The Rockefeller Foundation & Global Business Network. Not just the more known “Lock Step” scenario, but all four scenarios.

Following “Event 201” (Oct 18, 2019), we must concede that the ruling class has been gifted with phenomenal and prophetic intuitions and insights. (They truly are the chosen ones.) Thus it is worthwhile, even mandatory, to study their scenario exercises and simulations.

“We believe that scenario planning has great potential for use in philanthropy to identify unique interventions… scenario planning allows us to achieve impact more effectively.” [p 4]

 

“The results of our first scenario planning exercise demonstrate a provocative and engaging exploration of the role of technology and the future of globalization.” [p 4]

 

“This report is crucial reading for anyone interested in creatively considering the multiple, divergent ways in which our world could evolve.” [p 4]

 

“*I offer a special thanks to Peter Schwartz, Andrew Blau, and the entire team at Global Business Network, who have helped guide us through this stimulating and energizing process.” [*Judith Rodin, President of the Rockefeller Foundation] [p 4]

 

“*I hope this publication makes clear exactly why my colleagues and I are so excited about the promise of using scenario planning to develop robust strategies.” [*Judith Rodin, President of the Rockefeller Foundation][p 5]

Peter Schwartz is an American futurist, innovator and co-founder of the Global Business Network (GBN), a corporate strategy firm, specializing in future-think & scenario planning. Founded in 1987, GBN was “a membership organization comprising executives from many of the world’s leading companies alongside individual members from business, science, the arts, and academia.” The proprietary list of GBN’s corporate members included “more than 100 of the world’s leading companies, drawn from virtually every industry and continent.” Members paid an annual subscription fee of $35,000. [Source] Following an acquisition by Monitor in 2000, GBN then specialized in scenario-based consulting and training. GBN ceased to be active following the acquisition of the Monitor Group by Deloitte in 2013.

As of Oct. 2011, Schwartz has served as Senior Vice President Strategic Planning for Salesforce. [Bio]

Video. Peter Schwartz, Salesforce “welcomes Klaus Schwab, World Economic Forum [1] Executive Chairman and Founder, into the Salesforce LIVE Studio for a chat about the future of global governance.” [2014] [1]

https://sfdc.hubs.vidyard.com/watch/lemzpqnyZA5yQfedOpoDTQ

[Source]

Video still. Peter Schwartz, Salesforce “welcomes Klaus Schwab, World Economic Forum Executive Chairman and Founder, into the Salesforce LIVE Studio for a chat about the future of global governance.” [2014]

Andrew Blau: Deloitte Risk and Financial Advisory managing director in the Risk Intelligence practice of Deloitte & Touche LLP; past strategy & innovation advisor to CEOs & senior executives around the world; founding president of the board of directors of WITNESS.

“Perhaps most importantly, scenarios give us a new, shared language that deepens our conversations about the future and how we can help to shape it.” [p 7]

 

“How can we best position ourselves not just to identify technologies that improve the lives of poor communities but also to help scale and spread those that emerge?” [p 8]

The Four Scenarios

“Once crossed, these axes create a matrix of four very different futures:

LOCK STEP – A world of tighter top-down government control and more authoritarian eadership, with limited innovation and growing citizen pushback

CLEVER TOGETHER – A world in which highly coordinated and successful strategies emerge for addressing both urgent and entrenched worldwide issues

HACK ATTACK – An economically unstable and shock-prone world in which governments weaken, criminals thrive, and dangerous  innovations emerge

SMART SCRAMBLE – An economically depressed world in which individuals and communities develop localized, makeshift solutions to a growing set of problems”

“Each scenario tells a story of how the world, and in particular the developing world, might progress over the next 15 to 20 years,… Accompanying each scenario is a range of elements that aspire to further illuminate life, technology, and philanthropy in that world.” [p 17]

Scenario #1: LOCK STEP

“In 2012, the pandemic that the world had been anticipating for years finally hit. Unlike 2009’s H1N1, this new influenza strain — originating from wild geese — was extremely virulent and deadly. Even the most pandemic-prepared nations were quickly overwhelmed when the virus streaked around the world, infecting nearly 20 percent of the global population and killing 8 million in just seven months, the majority of them healthy young adults. The pandemic also had a deadly effect on economies: international mobility of both people and goods screeched to a halt, debilitating industries like tourism and breaking global supply chains. Even locally, normally bustling shops and office buildings sat empty for months, devoid of both employees and customers.” [p 18]

 

“The pandemic blanketed the planet — though disproportionate numbers died in Africa, Southeast Asia, and Central America, where the virus spread like wildfire in the absence of official containment protocols. But even in developed countries, containment was a challenge. The United States’s initial policy of “strongly discouraging” citizens from flying
proved deadly in its leniency, accelerating the spread of the virus not just within the U.S. but across borders. However, a few countries did fare better — China in particular. The Chinese government’s quick imposition and enforcement of mandatory quarantine for all citizens, as well as its instant and near-hermetic sealing off of all borders, saved millions of lives, stopping the spread of the virus far earlier than in other countries and enabling a swifter postpandemic
recovery. [p 18]

“China’s government was not the only one that took extreme measures to protect its citizens from risk and exposure.  During the pandemic, national leaders around the world flexed their authority and imposed airtight rules and restrictions, from the mandatory wearing of face masks to body-temperature checks at the entries to communal spaces  like train stations and supermarkets. Even after the pandemic faded, this more authoritarian control and oversight of citizens and their activities stuck and even intensified. In order to protect themselves from the spread of increasingly   global problems — from pandemics and transnational terrorism to environmental crises and rising poverty — leaders around the world took a firmer grip on power.” [p 19]

 

“At first, the notion of a more controlled world gained wide acceptance and approval. Citizens willingly gave up some of  their sovereignty — and their privacy — to more paternalistic states in exchange for greater safety and stability.  Citizens were more tolerant, and even eager, for top-down direction and oversight, and national leaders had more  latitude to impose order in the ways they saw fit. In developed countries, this heightened oversight took many forms:  biometric IDs for all citizens, for example, and tighter regulation of key industries whose stability was deemed vital to  national interests. In many developed countries, enforced cooperation with a suite of new regulations and agreements  slowly but steadily restored both order and, importantly, economic growth.” [p 19]

 

“By 2025, people seemed to be growing weary of so much top-down control and letting leaders and authorities make choices for them.” [p 21]

 

“Sporadic pushback became increasingly organized and coordinated, as disaffected youth and people who had seen their status and opportunities slip away — largely in developing countries — incited civil unrest.” [p 21]

Headlines in LOCK STEP:

“Italy Addresses ‘Immigrant Caregiver’ Gap with Robots (2017)” [p 22]

“African Leaders Fear Repeat of Nigeria’s 2026 Government Collapse (2028)” [p 22]

 

Technology in LOCK STEP:

“Technological innovation in “Lock Step” is largely driven by government & is focused on issues of national security & health & safety. Most technological improvements are created by & for developed countries, shaped by governments’ dual desire to control and to monitor their citizens.”[p 23]

 

“Technology trends and applications we might see: Scanners using advanced functional magnetic resonance imaging (fMRI)technology become the norm at airports and other public areas to detect abnormal behavior that may indicate “antisocial intent.”” [p 23]

Life in LOCK STEP:

“Manisha gazed out on the Ganges River, mesmerized by what she saw… no one could deny that the Ganges was looking more beautiful and healthier than ever.” [p 25]

[March 18, 2020, ABC News: “Venice canals are clear enough to see fish as coronavirus halts tourism in the city Swans have returned to the canals and dolphins have been spotted in the port… cloudy canals have transformed into water crystal clear…”]

“Manisha was tempted to kick off her shoe and dip her toe in, but this was a restricted area now — and she, of all people, would never break that law.”[p 25] [emphasis added]

Scenario #2: CLEVER TOGETHER

“In 2017, an international agreement was reached on carbon sequestration… intellectual and financial resources were pooled to build out carbon capture processes… A functioning global cap and trade system was also established.”[p 27]

 

“Centralized global oversight and governance structures …not just for energy use but also for disease and technology standards… systems & structures required far greater levels f transparency, which in turn required more tech-enabled data collection, processing, & feedback.” [p 27]

 

“Enormous, benign “sousveillance” systems allowed citizens to access data — all publically available — in real time and react.” [p 27]

 

“Nation-states lost some of their power and importance as global architecture strengthened and regional governance structures emerged. International oversight entities like the UN took on new levels of authority,…” [p 27-28]

 

“The worldwide spirit of collaboration also fostered new alliances and alignments among corporations, NGOs, and communities.” [p 28]

 

“In many places, traditional social barriers to overcoming #poverty grew less relevant as more people gained access to a spectrum of useful technologies — from #disposable #computers to do-it-yourself (DIY) windmills.” [p 29]

 

“Over the course of two decades, enormous strides were made to make the world less wasteful, more efficient, and more inclusive. But the world was far from perfect. There were still failed states and places with few resources.” [p 29]

 

“Indeed, demand for everything was growing exponentially. By 2028, despite ongoing efforts to guide “smart growth,” it was becoming clear that the world could not support such rapid growth forever.” [p 29]

 

“There are considerable flows of talent between the for-profit and nonprofit sectors, and the lines between these types of organizations become increasingly blurred.” [p 30]

Technology in CLEVER TOGETHER

“Technology trends and applications we might see: The cost of capturing data through nanosensors & smart networks falls precipitously… Intelligent electricity, water distribution, and transportation systems develop in urban areas. In these “smart cities,” internet access is seen as a basic right by the late 2010s.” [p 31]

“Flexible and rapid mobile payment systems drive dynamic economic growth in the developing world, while the developed world is hampered by entrenched banking interests and regulation.” [p 31]

 

“In cities and villages around the world where children used to be hungry, access to higher-calorie meals had produced alarming increases in the incidence of obesity and diabetes.” [p 33]

Scenario #3: HACK ATTACK

“An economically unstable and shock-prone world in which governments weaken, criminals thrive, and dangerous innovations emerge” [p 34]

 

“Resource scarcities and trade disputes, together with severe economic and climate stresses, pushed many alliances and partnerships to the breaking point; they also sparked proxy wars and low-level conflict in resource-rich parts of the developing world.” [p 35]

 

“Nations raised trade barriers in order to protect their domestic sectors against imports and — in the face of global food and resource shortages — to reduce exports of agricultural produce and other commodities.” [p 35]

 

“In the context of weak health systems, corruption, and inattention to standards — either within countries or from global bodies like the World Health Organization — tainted vaccines entered the public health systems of several African countries. [p 35]

“In 2021, 600 children in Cote d’Ivoire died from a bogus Hepatitis B vaccine, which paled in comparison to the scandal sparked by mass deaths from a tainted anti-malarial drug years later. [p 35]

 

“The deaths and resulting scandals sharply affected public confidence in vaccine delivery; parents not just in Africa but elsewhere began to avoid vaccinating their children, and it wasn’t long before infant and child mortality rates rose to levels not seen since the 1970s.”[p 36]

 

“Meanwhile, more sophisticated hackers attempted to take down corporations, government systems, and banks via phishing scams & database information heists, and their many successes generated billions of dollars in losses.” [p 36]

 

“Blockbuster pharmaceuticals quickly became artifacts of the past, replaced by increased production of generics.” [p 36]

 

“Interestingly, not all of the “hacking” was bad. Genetically modified crops (GMOs) and do-it-yourself (DIY) biotech became backyard and garage activities, producing important advances.” [p 37]

 

“In 2017, a network of renegade African scientists who had returned to their home countries after working in Western multinationals unveiled the first of a range of new GMOs that boosted agricultural productivity on the continent.” [p 37]

 

“But despite such efforts, the global have/have-not gap grew wider than ever. The very rich still had the financial means to protect themselves; gated communities sprung up from New York to Lagos, providing safe havens surrounded by slums.” [p 37]

 

“In 2025, it was de rigueur to build not a house but a high-walled fortress, guarded by armed personnel.” [p 37]

 

“The wealthy also capitalized on the loose regulatory environment to experiment with advanced medical treatments and other under-the-radar activities.” [p 37]

Headlines in HACK ATTACK Attack scenario:

“Congo Death Toll Hits 10,000 in Malaria Drug Scandal (2018)” [p 38]

“Doctors Without Borders Confined Within Borders (2020)” [p 38]

“India-Pakistan Water War Rages (2027)” [p 38]

Role of philanthropy in HACK ATTACK:

“The operational model in this world is a “fortress model” in which philanthropic organizations coalesce into a strong, single unit to combat fraud and lack of trust.” [p 40]

Technology in HACK ATTACK:

“Technology trends and applications we might see: New threats like weaponized biological pathogens and destructive botnets dominate public attention…” [p 39]

 

“Identity-verification technologies become a staple of daily life, w/ some hitches—a database of retina recordings stolen by hackers in 2017 is used to create numerous false identities… [p 39]

 

…procedures like the lunchtime facelift become routine among emerging middle classes”

 

Life in HACK ATTACK:

“Botswana had none of the high-tech biometric scanning checkpoints — technology that could literally see right through you — that most developed nations had in abundance in their airports, along their borders, and in government buildings.” [p 4]

 

“Trent was also careful to cover his tracks to avoid being kidnapped by international crime syndicates — including
the Russian mafia and the Chinese triads — that had  become very active and influential in Botswana.” [p 40]

 

“As expected, counterfeit vaccines were being manufactured. But so were GMO seeds. And synthetic proteins.” [p 40]

Scenario #4: SMART SCRAMBLE

“The global recession that started in 2008 did not trail off in 2010 but dragged onward. Vigorous attempts to jumpstart markets and economies didn’t work, or at least not fast enough to reverse the steady downward pull.” [p 41]

 

“Overall, economic stability felt so shaky that the occurrence of a sudden climate shock or other disaster would likely send the world into a tailspin.” [p 41-42]

 

“Yet without major progress in global economic integration and collaboration, many worried that good ideas would stay isolated, and survival and success would remain a local — not a global or national — phenomenon.” [p 45]

 

“Philanthropic organizations look to fund at the grassroots level…The meta-goal in this world is to scale up: to identify
and build capacity from the individual through the institutional, because without global coordination, innovation cannot scale on its own.” [p 46]

Headlines in SMART SCRAMBLE:

“Chinese Government Pressured as Protests Spread to 250 Cities (2017)” [p 46]

“Famine Haunts Ethiopia—Again (2022)” [p 46]

 

CONCLUDING THOUGHTS

“We hope that reading the scenario narratives and their accompanying stories about philanthropy, technology, and people has sparked your imagination, provoking new thinking about these emergent themes and their possibilities.” [p 49]

 

“This report is the result of extensive effort and collaboration among Rockefeller Foundation initiative staff, Foundation grantees, and external experts.” [p 52]

[Download the report: Scenarios for the Future of Technology & Int’l Development 2010 Rockefeller Foundation]

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Let’s circle back to the beginning. Schwartz, report lead, is Senior Vice President of Strategic Planning for Salesforce. Salesforce founder and CEO Marc Benioff serves as the inaugural Chair of the World Economics Forum’s Center for the Fourth Industrial Revolution in San Francisco. On June 13, 2019 the World Economic Forum partnered with the United Nations. On March 11, 2020 the World Economic Forum announced a partnership with the World Health Organization (a UN agency) to establish the COVID Action Platform For Business. This same day the World Health Organization officially characterized COVID-19 a pandemic. [Source] This is the consolidation of global power, happening in real time.

Launched on March 11, 2020 – the World Economic Forum Covid Action Platform

Salesforce founder and CEO Marc Benioff serves as the inaugural Chair of the World Economics Forum’s Center for the Fourth Industrial Revolution in San Francisco.

Judith Rodin, President, The Rockefeller Foundation

“A New Global Architecture”, Annual Meeting of the Global Futures Council, 2018, Dubai

[1] World Economic Forum annual membership fee in 2011: $52,000 for an individual member; $263,000 for “Industry Partner”; $527,000 for “Strategic Partner”. Admission: $19,000 per person. In 2014, WEF raised annual fees by 20%, bringing the cost for “Strategic Partner” from CHF 500,000 ($523,000) to CHF 600,000 ($628,000). [Source] January 17, 2017: “Membership and partnership fees range from CHF60,000 to CHF600,000 depending on the level of engagement” [Source] In September 2018, the city of Davos increased the security budget for the yearly Forum meeting to CHF 1.125 million., while the Swiss house of representatives (Nationalrat) increased police and military expenditures to CHF 39 million. The Kanton of Graubünden contributes CHF 2.25 million, matching the WEF expenses for security. [Source]

[2020 World Economic Forum Leadership and Governance]

Campaign Announcement: NO Deal For Nature | Stop the Corporate Capture of the Commons

February 9, 2020

Illustration: Betrayal, artist Mario S. Nevado

A new international campaign has been launched which alleges the WEF is guilty of spearheading a bid by corporations and financial institutions to “monetize” nature on a global scale.

It is calling on people across the world to hold public meetings, disseminate information, form local campaign groups  and “to take whatever action is necessary” to halt the so-called “New Deal for Nature”.

An online statement from the “No Deal for Nature” alliance [1], whose slogan is “life is not a commodity”, has already won the support of several academics and campaigners.

It warns that “under the guise of environmental protection” a massive exploitation scheme is in fact being drawn up, with the aim of maintaining the current wealth and power transfer from the poor to the rich.

The WEF boasted on its own website that “young climate activists, including Greta Thunberg” would be attending the Davos event in Switzerland from January 21. [2]

WEF stated it would be discussing “how to address the urgent climate and environmental challenges that are harming our ecology and economy” and “how to transform industries to achieve more sustainable and inclusive business models”.

However, the WEF also revealed it would be examining “how to govern the technologies driving the Fourth Industrial Revolution so they benefit business”. [3]

The package of policies known as the “New Deal for Nature” is being promoted not only by the WEF, but also by  the United Nations (UN), [4] the World Bank [5] and the controversial World Wildlife Fund (WWF).[6]

The UN has admitted it wants to “advance a new political agenda” involving “increased promotion of innovative financing that supports green infrastructure”. [7]

The new campaign describes this agenda as a “monstrous and unprecedented assault on our living world by the capitalist system”.

It warns that nature and humanity alike will suffer, with the threat of “further Indigenous displacement and genocide”.

The campaigners conclude: “The NDFN must be stopped. We call on all those who care about nature to speak out now”.

[1] http://nodealfornature.org

[2] https://www.weforum.org/agenda/2020/01/davos-abandon-fossil-fuel-economy-climate-change-greta-thunberg/

[3] http://www3.weforum.org/docs/WEF_AM20_Overview.pdf

[4] https://truepundit.com/al-gore-un-officials-team-up-to-push-a-new-deal-for-nature/

[5] https://blogs.worldbank.org/voices/five-ways-help-nature-help-us

[6] https://wwf.panda.org/wwf_news/?339010/A-new-deal-for-Nature-and-Humanity

[7] http://wedocs.unep.org/bitstream/handle/20.500.11822/28333/NewDeal.pdf

CONTACT: nodealfornature@protonmail.com

Twitter:

5 reasons to say “no” to the New Deal For Nature

1. Conceived of by vested interests. The “The New Deal For Nature” (NDFN) is being drawn up by the world’s most powerful corporations, financial institutions, and conservation NGOs, including WWF. WWF has been complicit in human rights abuses for years. At the helm of the NDFN is the World Economic Forum which entered into partnership with the United Nations on June 13, 2019.

2. Undemocratic. The NDFN is being negotiated without any participation from the wider public. The deal will be concluded at the UN Convention on Biological Diversity (CBD) conference in Beijing in October 2020 without any vote by our local, regional or national parliaments, bypassing full democratic scrutiny.

3. Represents the corporate coup of the commons. During negotiations on free trade agreements such as TTIP and CETA, we saw how our governments work hand-in-hand with multinational corporations to hand over even more power to big business, privatising more public services. Now nature is up for grabs. Under the guise of taking action on the climate and ecological crises, what the NDFN entails, in practice, is the financialization and privatisation of nature (defined as “ecosystem services”, “natural capital”, “natural climate solutions” or “nature-based solutions”)— global in scale. Assigning monetary value to nature enables industries such as the fossil fuel industry to continue polluting as long as they commit to engaging in net zero activities such as offsetting carbon emissions by planting trees, or by “restoring” nature.

4. Rescues the very system destroying nature. The NDFN would involve the total transformation of the global economic system to create new markets, thereby salvaging the failing global economic capitalist system that has brought us to the brink of ecological catastrophe.

5. Harms those best placed to protect biodiversity. The NDFN would threaten the further displacement and genocide of Indigenous and tribal peoples as global corporations and conservation NGOs seek control of their lands to maintain hegemony under the guise of tackling climate change and restoring nature. This represents a new wave of colonisation, for peoples in the Global South in particular.

Further resources to learn more about the New Deal For Nature:

The Manufacturing of Greta Thunberg – For Consent: The Green New Deal is the Trojan Horse for the Financialization of Nature [Volume I, Act V], an investigative report by Cory Morningstar http://www.wrongkindofgreen.org/2019/02/13/the-manufacturing-of-greta-thunberg-forconsent-the-new-green-deal-is-the-trojan-horse-for-the-financialization-of-nature/

The Manufacturing of Greta Thunberg – A Decade of Social Manipulation for the Corporate Capture of Nature [Volume I, Act VI – Crescendo], an investigative report by Cory Morningstar http://www.wrongkindofgreen.org/2019/02/24/the-manufacturing-of-greta-thunberg-adecade-of-social-manipulation-for-the-corporate-capture-of-nature-crescendo/

The Manufacturing of Greta Thunberg – For Consent: To Plunder What Little Remains: It’s Going To Be Tremendous [Volume II, Act III], an investigative report by Cory Morningstar http://www.wrongkindofgreen.org/2019/09/15/the-manufacturing-of-greta-thunberg-forconsent-to-plunder-what-little-remains-its-going-to-be-tremendous-volume-ii-act-iii/

The Manufacturing of Greta Thunberg – For Consent: They Mean Business [Volume II, Act IV], an investigative report by Cory Morningstar http://www.wrongkindofgreen.org/2019/09/17/the-manufacturing-of-greta-thunberg-forconsent-they-mean-business-volume-ii-act-iv/

To learn more about the issue of monetising nature: Climate Capitalists, a page created by Winter Oak Press providing links to over 50 resources in various formats and languages https://winteroak.org.uk/climate-capitalists/

Accumulation by Restoration: Degradation Neutrality and the Faustian Bargain of Conservation Finance, an intervention by Amber Huff of the Institute of Development Studies and STEPS Centre, University of Sussex and Andrea Brock of the University of Sussex in the journal Antipode Online https://antipodeonline.org/2017/11/06/accumulation-by-restoration/

Guatemala: Petén at the center of the sustainable development plans of the NGOs, an investigative report by Aldo Santiago in Avispa Midia
https://avispa.org/peten-at-the-center-of-the-sustainable-developments-plans-of-the-ngos/  

Guatemala: Carbon, the Metric of Displacement in Petén, an investigative report by Aldo Santiago in Avispa Midia
https://avispa.org/guatemala-carbon-the-metric-of-displacement-in-peten/

Banking Nature, a documentary by Denis Delestra and Sandrine Feydel http://www.wrongkindofgreen.org/2019/10/30/watch-banking-nature/

To learn more about WWF’s human rights abuses: WWF Silence of the Pandas, a documentary by Wilfried Huismann
http://www.wrongkindofgreen.org/2013/07/22/watch-wwf-silence-of-the-pandas-a-journeyinto-the-heart-of-the-green-empire/

Victim of the WWF, a documentary by Zembla
http://www.wrongkindofgreen.org/2019/06/04/watch-victim-of-the-wwf-world-wildlife-fund/

Watch: Banking Nature

October 30, 2019

In “Banking Nature”, directors Denis Delestra and Sandrine Feydel document the growing movement to monetize the natural world, and to turn endangered species and threatened areas into instruments of profit.

2014. 90 minutes

This film investigates the financialization of the natural world.

“Protecting our planet has become big business with companies promoting new environmental markets. This involves species banking, where investors buy up vast swathes of land, full of endangered species, to enable them to sell “nature credits.” Companies whose actions destroy the environment are now obliged to buy these credits and new financial centres have sprung up, specializing in this trade. Many respected economists believe that the best way to protect nature is to put a price on it. But others fear that this market in nature could lead to companies having a financial interest in a species’ extinction. There are also concerns that—like the subprime mortgage crisis of 2008—the market in nature credits is bound to crash. And there are wider issues at stake. What guarantees do we have that our natural inheritance will be protected? And should our ecological heritage be for sale? [Source: Via Decouvertes Production]

Grand Prize of the City of Innsbruck nature film festival. Jury statement:

“Whoever thought that capitalizing natural resources could be a solution for our ecological crisis knows better now: thanks to the investigative approach of the directors. It is clear that the protection of endangered species should not be left to multinational companies and financial consultants. Although the topic is highly complex, the film remains exciting to the very end. The development to profit from nature as revealed by the film is frightening.”

9 AWARDS & 24 sélect. internationales

Voir la liste complète/To see the list

The Global Goals to Further Corporate Capture Presents: The United Nations Foundation Partnerships

Wrong Kind of Green

June 18, 2019

“It’s about industrial transformation on a scale we’ve never seen before.” – Sharan Burrow, B Team, International Trade Union Confederation

 

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+++

UNITED NATIONS FOUNDATION PARTNERS

Disney
Royal Dutch Shell
The Nike Foundation
Bill & Melinda Gates Foundation
Johnson & Johnson
Vodafone Foundation
Walgreens
William and Flora Hewlett Foundation
BNY Mellon
Takeda Pharmaceutical Company
Stephen Curry

Below you will find a list of our larger financial partners since 2016.

BILATERAL AND MULTILATERAL DONORS

• Government of Australia
• Government of Canada
• Government of Denmark
• Government of Finland
• Government of Germany
• Government of Norway
• Government of Sweden
• Government of the Netherlands
• Government of the United Arab Emirates UAE + Sharjah Media Centre
• Government of the United Kingdom
• Government of the United States
• The World Bank

• FOUNDATIONS AND NON-PROFITS

• 

• • Akila & S. Somesegar Family Foundation
  • Alpha Kappa Alpha Sorority
  • American Red Cross
  • Angélica Fuentes Foundation
  • Ariadne Getty Foundation
  • Barr Foundation
  • Benito & Frances C. Gaguine Foundation
  • Bill & Melinda Gates Foundation
  • Bloomberg Family Foundation
  • Boston Foundation
  • California Community Foundation
  • CARE International
  • Charles Stewart Mott Foundation
  • Children’s Investment Fund Foundation
  • Church of Jesus Christ of Latter Day Saints
  • ClimateWorks Foundation
  • Dalio Philanthropies
  • David & Lucile Packard Foundation
  • DOEN Foundation
  • Ed and Mary Schreck Foundation
  • Ford Foundation
  • Fuserna Foundation
  • GAVI
  • Hinduja Foundation
  • J.C.C. Fund
  • John D. and Catherine T. MacArthur Foundation
  • Junior Chamber International
  • Kathryn B McQuade Foundation
  • Keisuke Honda
  • KR Foundation
  • Lear Family Foundation
  • Lions Club International Foundation
  • MAC Aids Fund
  • MCJ Amelior Foundation
  • Mickey Ross Endowment
  • Muirfield Foundation
  • National Philanthropic Trust
  • Naveen and Anu Jain Foundation
  • New Venture Fund
  • Nielsen Foundation
  • Osprey Foundation
  • Pivotal Ventures
  • Project Perpetual
  • Renaissance Charitable Foundation
  • Rexel Foundation
  • Rockefeller Brothers Fund
  • Rockefeller Foundation
  • SCA
  • Seton Hall University
  • Silicon Valley Community Foundation
  • Simon Estes Foundation
  • Skoll Foundation
  • Stephen and Ayesha Curry Family Foundation
  • Summit Foundation
  • Swedish Postcode Foundation
  • TE Connectivity Foundation
  • The United Methodist Church’s General Board of Global Ministries
  • Tides Foundation
  • Turner Foundation
  • Vergstiftelsen Foundation
  • Wallace Global Fund
  • Wellcome Trust
  • WestWind Foundation
  • William & Flora Hewlett Foundation
  • Women’s National Basketball Players Association Foundation
  • World Lung Foundation

• CORPORATIONS

• • 
  • Abraaj Group
  • Al Ansari Exchange LLC
  • Al-Dabbagh Group
  • Alibaba Group
  • Amazon Web Services
  • American Institute of Architects
  • AOL Charitable Foundation
  • Aptive
  • Astellas USA Foundation
  • Aviva
  • Bank of America
  • Barclays
  • Beach House Group
  • Becton, Dickinson and Company (BD)
  • Bioré
  • Blackbaud
  • BNY Mellon
  • Bristol-Myers Squibb (BMS)
  • Caterpillar Foundation
  • Cemex
  • Chevron
  • Dell
  • Diamonds Unleashed
  • Dietel Partners
  • Dogan Holdings
  • Edelman Public Relations
  • Eli Lilly
  • Ericsson
  • Essity
  • Exxon Mobil Foundation
  • Fabletics
  • Gap Inc.
  • Goldman Sachs
  • Google
  • Grundfos
  • GSK
  • GSMA
  • Guggenheim Partners
  • H&M
  • IFC Asset Management Company
  • Inmarsat Global Limited
  • Investec
  • Johnson & Johnson
  • JP Morgan
  • Kaiser Permanente
  • Kenneth Cole Productions
  • Lagos Deep Offshore Logistics Base
  • Lululemon
  • Mac AIDS Fund
  • MAM USA Corporation
  • Manitou Group
  • Mann Global Health
  • Mars, Incorporated
  • Mashable
  • Mastercard
  • McKinsey & Co.
  • Merck & Co.
  • MetLife
  • MixLids
  • MMG Limited
  • Morgan Stanley Global Impact Funding (GIFT)
  • Nestlé
  • Newman’s Own Foundation
  • Nike Foundation
  • Nike, Inc.
  • Oath
  • Olam International
  • Ooredoo
  • Parachute
  • Pearson Education Inc.
  • Pfizer Inc.
  • Philips
  • Porter Novelli
  • Proctor & Gamble
  • PwC
  • Q22
  • Qualcomm
  • Royal Dutch Shell
  • Safaricom
  • Samsung
  • SAP Public Services
  • Sumitomo Chemical
  • Swarovski
  • Takeda Pharmaceutical Company
  • Target
  • TE Connectivity (TE Foundation)
  • Temasek
  • Terminix
  • The Coca-Cola Company
  • The Kellogg Company
  • The Walt Disney Company
  • Unilever
  • United States Liability Insurance Corporation
  • UPS Foundation
  • Vestergaard
  • Viacom
  • Vodafone Americas Foundation
  • Walgreens Boots Alliance
  • White & Case LLP
  • WME
  • Yara International
  • Zhong Yi Corporation
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The Manufacturing of Greta Thunberg – for Consent: The Political Economy of the Non-Profit Industrial Complex [ACT I]

By Cory Morningstar

January 17, 2019

“What’s infuriating about manipulations by the Non Profit Industrial Complex is that they harvest the goodwill of the people, especially young people. They target those who were not given the skills and knowledge to truly think for themselves by institutions which are designed to serve the ruling class. Capitalism operates systematically and structurally like a cage to raise domesticated animals. Those organizations and their projects which operate under false slogans of humanity in order to prop up the hierarchy of money and violence are fast becoming some of the most crucial elements of the invisible cage of corporatism, colonialism and militarism.” — Hiroyuki Hamada, artist

1958: “17-year-old Bianca Passarge of Hamburg dresses up as a cat, complete with furry tail, and dances on wine bottles. Her performance was based on a dream and she practised for eight hours every day in order to perfect her dance.”

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [Addenda: I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

Volume I:

In ACT I, I disclosed that Greta Thunberg, the current child prodigy and face of the youth movement to combat climate change, served as special youth advisor and trustee to the foundation established by “We Don’t Have Time”, a burgeoning mainstream tech start-up. I then explored the ambitions behind the tech company We Don’t Have Time.

In ACT II, I illustrate how today’s youth are the sacrificial lambs for the ruling elite. Also in this act I introduce the board members of and advisors to We Don’t Have Time. I explore the leadership in the nascent We Don’t Have Time and the partnerships between the well-established corporate environmental entities: Al Gore’s Climate Reality Project, 350.org, Avaaz, Global Utmaning (Global Challenge), the World Bank, and the World Economic Forum (WEF).

In ACT III, I deconstruct how Al Gore and the planet’s most powerful capitalists are behind today’s manufactured youth movements and why. I explore the We Don’t Have Time/Thunberg connections to Our Revolution, the Sanders Institute, This Is Zero Hour, the Sunrise Movement and the Green New Deal. I also touch upon Thunberg’s famous family. In particular, Thunberg’s celebrity mother, Malena Ernman (WWF Environmental Hero of the Year 2017) and her August 2018 book launch. I then explore the generous media attention afforded to Thunberg in both May and April of 2018 by SvD, one of Sweden’s largest newspapers.

In ACT IV, I examine the current campaign, now unfolding, in “leading the public into emergency mode”. More importantly, I summarize who and what this mode is to serve.

In ACT V, I take a closer look at the Green New Deal. I explore Data for Progress and the targeting of female youth as a key “femographic”. I connect the primary architect and authors of the “Green New Deal” data to the World Resources Institute. From there, I walk you through the interlocking Business & Sustainable Development Commission, the Global Commission on the Economy and Climate and the New Climate Economy – a project of the World Resources Institute. I disclose the common thread between these groups and the assignment of money to nature, represented by the Natural Capital Coalition and the non-profit industrial complex as an entity. Finally, I reveal how this has culminated in the implementation of payments for ecosystem services (the financialization and privatization of nature, global in scale) which is “expected to be adopted during the fifteenth meeting in Beijing in 2020.”

In the final act, ACT VI [Crescendo], I wrap up the series by divulging that the very foundations which have financed the climate “movement” over the past decade are the same foundations now partnered with the Climate Finance Partnership looking to unlock 100 trillion dollars from pension funds. I reveal the identities of individuals and groups at the helm of this interlocking matrix, controlling both the medium and the message. I take a step back in time to briefly demonstrate the ten years of strategic social engineering that have brought us to this very precipice. I look at the relationship between WWF, Stockholm Institute and World Resources Institute as key instruments in the creation of the financialization of nature. I also take a look at the first public campaigns for the financialization of nature (“natural capital”) that are slowly being brought into the public realm by WWF. I reflect upon how mainstream NGOs are attempting to safeguard their influence and further manipulate the populace by going underground through Extinction Rebellion groups being organized in the US and across the world.

With the smoke now cleared, the weak and essentially non-existent demands reminiscent of the 2009 TckTckTck “demands” can now be fully understood.

Some of these topics, in addition to others, will be released and discussed in further detail as addenda built on the large volume of research. This includes stepping through the looking glass, with an exploration of what the real “Green New Deal” under the Fourth Industrial Revolution will look like. Also forthcoming is a look at the power of celebrity – and how it has become a key tool for both capital and conformity.

[*Note: This series contains information and quotes that have been translated from Swedish to English via Google Translate.]

A C T   O N E

“How is it possible for you to be so easily tricked by something so simple as a story, because you are tricked? Well, it all comes down to one core thing and that is emotional investment. The more emotionally invested you are in anything in your life, the less critical and the less objectively observant you become.” — David JP Phillips, We Don’t Have Time board of directors, “The Magical Science of Storytelling”

October 26, 2018, Facebook: Greta Thunberg, We Don’t Have Time

August 2018, Finance Monthly: co-founder of We Don’t Have Time, Ingmar Rentzhog

We Don’t Have Time

As this term is quickly becoming the quote du jour as a collective mantra to address the ongoing environmental disaster that can best be described as a nod to the obvious, it’s true that we don’t have time. We don’t have time to stop imperialist wars – wars being the greatest contributor to climate change and environmental degradation by far – but we must do so. Of course this is an impossible feat under the crushing weight of the capitalist system, a US war economy, and the push for a fourth industrial revolution founded on renewable energy. Yet, inconvenience has nothing to do with necessity in regards to addressing a particular situation. What is never discussed in regard to the so-called “clean energy revolution” is that its existence is wholly dependent on “green” imperialism – the latter term being synonymous with blood.

But that’s not what this series is about.

This series is about new financial markets in a world where global economic growth is experiencing stagnation. The threat and subsequent response is not so much about climate change as it is about the collapse of the capitalist economic system. This series is about the climate wealth opportunity of unprecedented growth, profits, and the measures our elite classes will take in order to achieve it – including the exploitation of the youth.

What is We Don’t Have Time?

“Our goal is to become among the biggest players on the internet.” — Ingmar Rentzhog, We Don’t Have Time, December 22, 2017, Nordic Business Insider

On August 20, 2018 a tweet featuring a photo of “a Swedish girl” sitting on a sidewalk was released by the tech company, We Don’t Have Time, founded by its CEO Ingmar Rentzhog:

“One 15 year old girl in front of the Swedish parliament is striking from School until Election Day in 3 weeks[.] Imagine how lonely she must feel in this picture. People where [sic] just walking by. Continuing with the business as usual thing. But the truth is. We can’t and she knows it!”

Rentzhog’s tweet, via the We Don’t Have Time twitter account, would be the very first exposure of Thunberg’s now famous school strike.

Above: We Don’t Have Time tweet, August 20, 2018

Tagged in Rentzhog’s “lonely girl” tweet were five twitter accounts: Greta Thunberg, Zero Hour (youth movement), Jamie Margolin (the teenage founder of Zero Hour), Al Gore’s Climate Reality Project, and the People’s Climate Strike twitter account (in the identical font and aesthetics as 350.org). [These groups will be touched upon briefly later in this series.]

Rentzhog is the founder of Laika (a prominent Swedish communications consultancy firm providing services to the financial industry, recently acquired by FundedByMe). He was appointed as chair of the think tank Global Utmaning (Global Challenge in English) on May 24, 2018, and serves on the board of FundedByMe. Rentzhog is a member of Al Gore’s Climate Reality Organization Leaders, where he is part of the European Climate Policy Task Force. He received his training in March 2017 by former US Vice President Al Gore in Denver, USA, and again in June 2018, in Berlin.

Founded in 2006, Al Gore’s Climate Reality Project is a partner of We Don’t Have Time.

The We Don’t Have Time Foundation cites two special youth advisors and trustees: Greta Thunberg and Jamie Margolin. [Source]

Mårten Thorslund, chief marketing and sustainability officer of We Don’t Have Time, took many of the very first photos of Thunberg following the launch of her school strike on August 20, 2018. In the following instance, photos taken by Thorslund accompany the article written by David Olsson, chief operating officer of We Don’t Have Time, This 15-year-old Girl Breaks Swedish Law for the Climate, published August 23, 2018:

“Greta became a climate champion and tried to influence those closest to her. Her father now writes articles and gives lectures on the climate crisis, whereas her mother, a famous Swedish opera singer, has stopped flying. All thanks to Greta.

 

And clearly, she has stepped up her game, influencing the national conversation on the climate crisis—two weeks before the election. We Don’t Have Time reported on Greta’s strike on its first day and in less than 24 hours our Facebook posts and tweets received over twenty thousand likes, shares and comments. It didn’t take long for national media to catch on. As of the first week of the strike, at least six major daily newspapers, as well as Swedish and Danish national TV, [1] have interviewed Greta. Two Swedish party leaders have stopped by to talk to her as well.” [Emphasis added]

The article continues:

“Is there something big going on here? This one kid immediately got twenty supporters who now sit next to her. This one kid created numerous news stories in national newspapers and on TV. This one kid has received thousands of messages of love and support on social media…. Movements by young people, such as Jaime Margolin’s #ThisIsZeroHour that #WeDontHaveTime interviewed earlier, speaks with a much needed urgency that grown-ups should pay attention to…” [Emphasis in original]

Yes – there was, and still is, something going on.

It’s called marketing and branding.

“Yesterday I sat completely by myself, today there is one other here too. There are none [that] I know.” — Greta Thunberg, August 21, 2018,  Nyheter newspaper, Sweden [Translation via Google]

The “one kid immediately got twenty supporters” – from a Swedish network for sustainable business. What is going on – is the launch of a global campaign to usher in a required consensus for the Paris Agreement, the Green New Deal and all climate-related policies and legislation written by the power elite – for the power elite. This is necessary in order to unlock the trillions of dollars in funding by way of massive public demand.

These agreements and policies include carbon capture and storage (CCS), enhanced oil recovery (EOR), bio-energy with carbon capture and storage (BECCS), rapid total decarbonisation, payments for ecosystem services (referred to as “natural capital”), nuclear energy and fission, and a host of other “solutions” that are hostile to an already devastated planet. What is going on – is a rebooting of a stagnant capitalist economy, that needs new markets – new growth – in order to save itself. What is being created is a  mechanism to unlock approximately 90 trillion dollars for new investments and infrastructure. What is going on is the creation of, and investment in, perhaps the biggest behavioural change experiment yet attempted, global in scale. And what are the deciding factors in what behaviours global society should adhere to? And more importantly, who decides? This is a rhetorical question, as we know full well the answer: the same Western white male saviours and the capitalist economic system they have implemented globally that has been the cause of our planetary ecological nightmare. This crisis continues unabated as they appoint themselves (yet again) as the saviours for all humanity – a recurring problem for centuries.

Source: WWF

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“Our goal is to become at least 100 million users. It is an eighth of all who have climbed on social media. Only last month we managed to reach 18 million social media accounts according to a media survey that Meltwater news made for us. At Facebook, we are currently seven times the number of followers among the world’s all climate organizations. We are growing with 10,000 new global followers per day on Facebook.” — Ingmar Rentzhog interview with Miljö & Utveckling, October 15, 2018

We Don’t Have Time identifies itself as a movement and tech start-up that is  currently developing “the world’s largest social network for climate action”. The “movement” component was launched on April 22, 2018. The web platform is still in the progress of being built, but is to launch on April 22, 2019 (coinciding with Earth Day). “Through our platform, millions of members will unite to put pressure on leaders, politicians and corporations to act for the climate.” The start-up’s goal to rapidly achieve 100 million users has thus far attracted 435 investors (74.52% of the company’s shares) via the web platform FundedByMe.

The start-up intends to offer partnerships, digital advertising and services related to climate change, sustainability and the growing green, circular economy to “a large audience of engaged consumers and ambassadors.”

We Don’t Have Time is mainly active in three markets: social media, digital advertising and carbon offsets. [“In the US alone estimated market for carbon offsetting amount to over 82 billion USD of which voluntary carbon offset represents 191 million USD. The market is expected to increase in the future, in 2019 estimated 15% of all greenhouse gas emissions to be associated with any kind of cost for offsetting.”] As the company is a niche organization, social networks are able to provide services tailored to platform users. The start-up has identified such an opportunity by offering its users the ability to purchase carbon offsets through the platform’s own certification. This option applies to both the individual user of the platform, as well as to whole organizations/companies on the platform.

One incentive of many identified in the start-up investment section is that users will be encouraged to “communicate jointly and powerfully with influential actors.” Such influencers are Greta Thunberg and Jamie Margolin who both have lucrative futures in the branding of “sustainable” industries and products, should they wish to pursue this path in utilizing their present celebrity for personal gain (a hallmark of the “grassroots” NGO movement). [Further reading: The Increasing Vogue for Capitalist-Friendly Climate Discourse]

The tech company is banking on creating a massive member base of “conscious users” that will enable “profitable commercial collaborations, for example, advertising”:

“Decision makers – politicians, companies, organizations, states – get a climate rating based on their ability to live up to the users’ initiative. Knowledge and opinion gather in one place and users put pressure on decision makers to drive a faster change.”

 

“The main sources of revenue come from commercial players who have received high climate rating and confidence in the We Don’t Have Times member base.[2] … The revenue model will resemble the social platform of TripAdvisor.com’s business model, which with its 390 million users annually generates over $ 1 billion in good profitability…We will work with strategic partners such as Climate Reality leaders, climate organizations, bloggers, influencers and leading experts in the field.”

Video: We Don’t Have Time promotional video, published April 6, 2018 [Running time: 1m:38s]

A “state of conscious and permanent visibility assures the automatic functioning of power.” — Michel Foucault’s Discipline and Punish

Comparable to other social media endeavors where “likes”, “followers”, and unfathomable amounts of metadata determine financial success, the fact that the business is virtual enables high profit margins. The return on investment, best described as mainstream acquiescence and desirability by way of exposure, will be obtained through future dividends. In anticipation of this projected success, the tech company plans to take its business to the stock exchange in the near future (think Facebook and Instagram.) The most critical component to the success of this start-up (like its predecessors) is achieving a massive member base. Therefore, according to the company, it “will work actively with both enlisting influencers and creating content for various campaigns linked to the hashtag #WeDontHaveTime.”

On April 18, 2018, the crowdfunding platform FundedByMe (utilized by We Don’t Have Time to enlist investors) acquired Ingmar Rentzhog’s Laika Consulting. Excerpts from the press release are as follows:

“FundedByMe today announced that they acquire 100% of the shares in the established financial company Laika Consulting AB, a leading communications agency in financial communications. As a result, the company doubles its investment network to close to 250,000 members, making it the largest in the Nordic region. The acquisition is a strategic step to further strengthen FundedByMe’s range of financial services…

 

[Ingmar Rentzhog] will continue to work on strategic client projects for FundedByMe and Laika Consulting in part-time. Moreover he takes a role in the company’s board. The majority of his time he will focus on climate change through the newly established company, “We Don’t Have Time”, as a CEO and founder.” [Emphasis added] [Source] [3]

 

We Don’t Have Time Software App: The Latest Wave of Western & Corporate Ideology at Your Fingertips

 In October 2016, Netflix aired the third season of Black Mirror, “a Twilight Zone–esque anthology TV series about technological anxieties and possible futures.” The first episode “Nosedive” posits a shallow and hypocritical populace in which “social platforms, self-curation and validation-seeking” have become the underpinning of a future society. [Black Mirror’s third season opens with a vicious take on social media]. The disturbing episode shares parallels to the concept behind We Don’t Have Time. The difference being instead of rating people exclusively, we will be rating brands, products, corporations and everything else climate related.

Acquisition International Magazine Issue 10, 2018 

The not unintended results will be tenfold. The corporations with the best advertising executives and largest budgets will be the winners. Greenwashing will become an unprecedented method of advertising as will the art of “storytelling” (no one ever said a story has to be true). Small or local businesses with little financial means will more than often be the losers. Especially hit, will be migrant entrepreneurs whose cultures differ from ours in the West – where “Western democracy” is the only democracy that is valid.

Adding to the conversation as to who is ultimately benefiting from this endeavor from a cultural, social, geographical and ethnic perspective is the fact that “subconscious biases about race or gender, is a proven problem on many crowdsourced platforms.” [Source] Ultimately, this means that in order to acquire the needed support as a multimedia platform, the self-interest of the Western world must be at the fore with no concern for the Global South – other than what we can continue to steal from her.  The inconvenient truth is that all roads lead to the same collective (if even subconscious)  goal: the preservation of whiteness.

Rentzhog assures his audience that “our core, though, will remain, namely to empower our users to put pressure on world leaders so that they move faster towards an emission-free world and environmentally sustainable solutions and policies.” [Acquisition International Magazine Issue 10, 2018]

An “emission-free world” sounds enticing – yet there are no plans whatsoever to retract our growth economies. “Environmentally sustainable solutions” … according to who? According to a tribal elder who upholds the principles of “the seventh generation” (the Indigenous belief that humans must properly provide for its descendants by ensuring that our actions in the present allow the Earthly survival of seven succeeding generations – not to be confused with Unilever’s Seventh Generation acquisition) – or according to the World Bank? (We all know the answer to this rhetorical question.)

Another inconvenient truth, regarding the above premise, is that there is growing pressure on governments to increase Federal research and development funding to develop and deploy “deep decarbonization” technologies as one of the primary “solutions” to climate change. This was proposed at the Paris Climate Accord with Bill Gates’ “Mission Innovation” initiative which committed to doubling government investment in energy technology.

“We want it to cost more, in terms of revenue, public support and reputation, to not work on lowering emissions and improve environmental sustainability, whereas those that lead the way should be recognized for this. Our vision is to create a race towards environmental sustainability and CO2 neutrality, making it the core priority for businesses, politicians and organizations worldwide.” — Acquisition International Magazine Issue 10, 2018 

Here again, we must look closely at language and framing. Who are “those that lead the way”? Are they referring to Western citizens who can fit all their belongings in a duffle bag? [Here it must be said that the environmental heroes in the West are NOT the Richard Bransons or Leonardo DiCaprios of the world. The real heroes for the environment, due to their almost non-existent environmental footprint, are  the homeless – despite the scorn they receive from society as a whole.] Are they referring to the African Maasai who, to this day, literally leave no trace? Or are “those that lead the way” Unilever and Ikea (represented on the We Don’t Have Time board)? This is another rhetorical question we all know the answer to. Notice the mention of CO2 “neutrality” rather than a drastic reduction of CO2 emissions. Convenient language when one of the main pillars of the business model is the sale of carbon offsets – rationalizing a continuance of the same carbon-based lifestyle by constructing a faux fantasy one, that anyone with monetary wealth, can buy into.

As online reviews and ratings systems have become a Western staple of determining the worthiness of a person, group or corporation,  the internet presently is a primary source of determining the quality of an entity. One example of this type of system is the online site Trip Advisor, which utilizes user feedback as a measuring stick of a hotel, airline, car rental, etc.  As the Trip Advisor rating system is the revenue model We Don’t Have Time seeks to emulate, we will explore this particular rating system.

Whereas a reputable and established website such as Trip Advisor is based on an actual experience – We Don’t Have Time evaluations are more geared toward promises into the future regarding a green technology revolution and/or the effectiveness of advertising in making people believe the veracity of these promises. By utilizing fake accounts (think Twitter and Facebook), strategically orchestrated campaigns will effectively allow the app to break political careers and demonize people and countries based on the numbers of ratings (“climate bombs”). These bombs can be administered against any foe that does not embrace the technologies (sought by the West to benefit the West) of this so-called revolution, regardless if the reason for doing so is justifiable or not.

The word “bomb” itself will become reframed. Rather than associating bombs with militarism (never touched upon by We Don’t Have Time) the word bomb will eventually become first and foremost associated with ratings, bad products, bad ideas and bad people. Such is the power of language and framing when combined with social engineering. Here, the behavioural economics of hatred can be weaponized – a virtual new form of soft power. The Nicaraguan Sandinista government who did not sign onto the Paris Agreement because it is too weak (and serves only Western interests) could quickly become a pariah on the global stage – as the West controls the stage. Already a target for destabilization, the soft power app would be applied as the ruling class sees fit.

When one contemplates the non-profit industrial complex, it must be considered the most powerful army in the world. Employing billions of staff, all inter-connected, today’s campaigns, financed by our ruling oligarchs can become viral in a matter of hours just by the interlocking directorate working together in unity toward a common goal to instil uniform  thoughts and opinions, which gradually create a desired ideology. This is the art of social engineering. Conformity and emotive content as tools of manipulation has been and always will be the most powerful weapons in the Mad Men’s  toolbox. If 300,000 people have already voted with “climate hearts” on a “trending” topic in under 48 hours – it must be a great idea.

“Nobody wants to be bottom of the class.”  Ingmar Retzhog, We Don’t Have Time, December 22, 2017, Nordic Business Insider

To be clear, the West is in no position to “teach” (nudge/engineer) the “correct” value system regarding sustainability to the world, when the biggest polluters on the planet are manufactured into “climate leaders” and “climate heroes”. This is reality turned on its head. A reality we are conditioned to accept. Institutions such as the United Nations in tandem with the media, spoon-feed this insanity (that defies all logic) to the global populace, in servitude to the ruling classes.

“Nudging”: Acquisition International Magazine Issue 10, 2018 

Finally, this behavioral science platform lends itself to the continued devolvement of critical thinking. With virtually everything and everyone to rate all day long – who has time to look in depth at any given policy or product that after all, sounds, looks and feels simply amazing due to sophisticated marketing coupled with behavioural change tactics? It is vital to keep in mind that social engineering – and massive profit – are the key merits and purpose of this application.

End Notes:

[1] TV 2 Danmark Danish public service, SVT Swedish public service, TV 4 News, Metro TV, Dagens Nyheter, Aftonbladet (August 20, 2018), Sydsvenskan, Stockholm Direkt, Expressen (August 20, 2018) , ETC, WWF, Effekt Magazin, GöteborgsPosten,Helsingborgs Dagblad, Folkbladet, Uppsala Nya tidning, Vimmerby Tidning, Piteå Tidningen, Borås Tidning, Duggan, VT, NT, Corren, OMNI, WeDontHaveTime CEO viral FaceBook post that mention it first. [Source]

[2] Click-based advertising based on highly rated companies that want to drive traffic to their websites; Targeted web advertising for companies that want to reach out to environmentally aware users in different segments; Business subscriptions where companies and organizations have the opportunity to interact with the members and get the right to use the We Don’t Have Times brand and the company’s rating in their marketing [Source]

[3] “Laika Consulting was one of the first companies in Sweden to work with crowdfunding when we established the brand in 2004. I look forward to follow the company’s growth closely. A combination of Laika’s expertise in listed companies, together with FundedByMe with its international and digital presence, can create new opportunities for growth.”says Laika’s CEO, Ingmar Rentzhog.” [Source]

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

WATCH: The Award Winning 2007 Documentary Sultbløffen [The Famine Scam] [Niger, BBC]

“My son, there are people that say things that aren’t true. There are people who organize in order to say things that aren’t true. They do this to save themselves.”

In 2009 award winning journalists Per Christian Magnus, Robert Reinlund, Anne Marie Groth, and TV 2 received the Great Journalist Award for their 2008 documentary Sultbløffen (also known as “The Famine Scam”). The Great Journalist Award is one of Norway’s most prestigious awards for journalism.

In 2005, the BBC alerted the world of a starvation disaster in Niger. Via compelling and emotive TV reports from the region, BBC claimed an estimated 3.6 million Nigerians were impacted.

The Sultbløffen documentary posed sharp questions in the way the Norwegian authorities and aid organizations described the situation in Niger. It was also very critical of the BBC coverage, which led to vehement reactions from the British. The BBC refused TV 2 further use of archive material from BBC’s Niger reports, which made it difficult for TV 2 to distribute the Sultbløffen documentary to other countries.

Regardless of BBC’s attempts to block the film from distribution, the documentary gained international honor for journalism, including third place in the Golden Nymph Awards. The “Golden Nymph” is the most prestigious television award in Europe.

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Further reading: “In 2005 a BBC reporter made television reports about a famine in Niger. The international humanitarian organizations reacted quickly with aid. It later came to light that there had never been any famine. How did this situation arise?“ [“The Famine Scam“]

Purpose Goes to Latin America

August 8, 2018

by Cory Morningstar

 “How do global powers orchestrate destabilisation and war? And how are propaganda constructs like the White Helmets brought to life? The only way to even begin to answer those questions is to follow the money, analyse the networks and interrogate the messaging. In ‘Purpose goes to Latin America’ Cory Morningstar shows how New Power exponents like Jeremy Heimans operate through elite networks, with seemingly endless incubations, to shape and capitalise upon ongoing destabilisation/humanitarian war/regime change. We are shown how Heimans and his networks are most concerned with the economics of behaviour change, attention metrics and shaping public narratives framed as giving “consumers” “opportunities to shape their own future”. We are shown how New Power exponents are socially engineering consent for the endless consumer economy, but sell themselves as pioneers of ‘change’ and builders of social movements for ‘the people’ when clearly it is neoliberal forces that call the tune. Morningstar’s explication of the networks, funders, and talking points being deployed shows that the very same New Power exponents who delivered for the global elites in Syria are preparing to deliver more of the same in Latin America.”— Australian activist, Wrong Kind of Green Collective, Michael Swifte

Purpose website: “Purpose moves people to remake the world.”

Preface:

Both Avaaz and for-profit sister organization, Purpose, have been key players in building mainstream acquiescence both domestically and internationally for the destabilization of sovereign states.

This pattern goes back to at least 2004 when Avaaz co-founders campaigned for foreign intervention via a no-fly zone on Darfur under the auspices of Res Publica, an NGO founded by Tom Perriello (co-founder of DarfurGenocide.org, later U.S. Congressman), Ricken Patel (consultant for the United Nations, co-founder of DarfurGenocide.org) and Tom Pravda (U.K. diplomat, U.S. State Department). In 2007, these same individuals founded Avaaz in addition to Ali Pariser (MoveOn), Andrea Woodhouse (World Bank) and spouse David Madden (World Bank). Co-founders of Purpose include David Madden as well as James Sleezak. Purpose Europe was co-founded with Tim Dixon, who has co-founded seven organizations since 2010 including The Syria Campaign, The Rules, Movilizatorio (MOV) and the Jo Cox Foundation.

[To view the full bios and interlocking mind map, see Appendix I, attached to this report.]

In addition to the aforementioned individuals, Avaaz was also co-founded by parent organizations MoveOn and Res Publica with financing from George Soros’ Open Society Institute (OSI). Assistance was also provided by OSI’s Arych Neier. Aryeh Neier is President Emeritus of the Open Society Foundations and served as President from 1993 to 2012. He is the co-founder of Human Rights Watch (1988) which was founded in 1978 as the U.S. Helsinki Watch Committee, financed by the Ford Foundation.

“Other key elements of the international mobilization include Avaaz, which is already an OSI grantee and close collaborator.” — Memorandum, Cc: George Soros, Aryeh Neier, Jonathan Soros from Nancy Youman, “Recommended next steps for OSI on climate”, July 10, 2009; revised August 10, 2009

 “When we created Human Rights Watch, one of the main purposes at the outset was to leverage the power, the purse and the influence of the United States to try to promote human rights in other countries.” — Aryeh Neier [Source]

On January 16, 2007, the article Avaaz.org: MoveOn Goes International [Avaaz MoveOn Goes International] discloses the following: 1) MoveOn and Res Publica are the founding/parent NGOs of Avaaz, 2) the MoveOn model developed a new small-donor base for Democratic candidates, and helped win a number of key elections, 3) OSI was confirmed to have given financial backing to Avaaz for its start-up and, 4) there were no corrections or retractions by the author. Supporting evidence to the above is provided regarding the Avaaz launch by people integral to its conception. In the article, comments were made by Paul Hilder (recognized as an Avaaz co-founder at this early stage) and Lee-Sean Huang. Huang was a campaigner for Res Publica and Avaaz from 2006-2007. He then went on to Human Rights Watch (2007-2008), United Nations (consultant, 2013-2015) and Purpose (2009-2016) to his current role as “Head of Community” at New Power. Neither Hilder nor Huang disputed any of the authors findings.

In 2012 Wrong Kind of Green began to document the extensive research into the relationships and alliances behind Avaaz. This has resulted in two separate series. The first written  in 2012 and the second ongoing series commencing in 2017. (Side note: Although perhaps distressing, we implore citizens and activists alike, especially those in the Global South, to read both series.)

[September 10, 2012: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War]

[July 27, 2017: AVAAZ: The Globe’s Largest & Most Powerful Behavioural Change Network]

The research demonstrates the nefarious and hegemonic role of NGOs within the world’s existing power structure. The non-profit industrial complex serves hegemony as a sophisticated fine-tuned symbiotic mechanism in a continuous state of flux and refinement. The ruling elite channel an immeasurable amount of resources and tools through these organizations to further strengthen, protect and expand existing forms of  power structures and global domination, inclusive of white supremacy. This forms a symbiotic relationship between the non-profit industrial complex and the hand that feeds.  The outcome is soft power in its most efficient form.

Foreign policy, neocolonialism, imperialism, and intervention are all instruments that must be utilized with sharp precision to achieve these goals. It is for this reason that NGOs such as Avaaz and Purpose are given the tools, support and funding required to continuously expand and multiply. As such, they are key force multipliers in servitude to the quest of western dominance.

“The UNHRC, and its supportive NGOs such as the US-staffed and Soros-funded Human Rights Watch, impose a singular, Eurocentric definition of democracy whose implementation has not only blocked popular and direct forms of democracy, but also directly contributed to the generation of inter-ethnic strife in many post-colonies of the periphery.” — FORCE MULTIPLIERS THE INSTRUMENTALITIES OF IMPERIALISM, Maximilian C. Forte, 2015

Taking it Global: Strengthening & Expanding Current Power Structures Utilizing the Language & Principles of New Power

If power dominated through hierarchy and coercion – the emergent “new power” model dominates with influence and persuasion. And while this has been achieved for some decades now by the NGOs that comprise the non-profit industrial, more and more  corporations, institutions and states, are now applying it to their business models. The key differences are that 1) the organizers remain invisible and 2), the populace is manipulated into believing that they control said movements.

At the helm of this new model is Avaaz/Purpose co-founder Jeremy Heimans. Purpose, the PR firm (with many arms) specializes in movement building and behavioural change.

Heiman’s vision is to organize “people not as citizens but as consumers” to further empower corporations and brands that he refers to as “the angels”. Partners include some of the world’s most powerful corporations, foundations and institutions including The Rockefeller Foundation, Ford Foundation, Unilever, Ikea, General Electric, Starbucks, TED, Oxfam, SEIU, WHO, Unicef, ACLU, British Telecom, the Concordia Summit and Nike. Collaborators include We Mean Business and The B Team which is registered to the address of Purpose New York. With strong ties and loyalties to many elite institutions and oligarchs such as Purpose partner the United Nations (where Heimans cut his teeth as in intern  in 1999), the Omidyar Network  a[1] and Virgin’s Richard Branson (founder of The B Team, The Elders, Carbon War Room, etc.), Purpose is now global with seven international offices operating in New York, San Francisco, London, New Delhi, Nairobi, Sao Paulo, and Sydney. This expansion is in line with new behavioural insight teams that are steadily proliferating in government buildings across the globe.

The New Power Structure, April 5, 2018, The New York Times:

“These organizations are often founded by what you might call disappearing organizers. Somebody comes up with a compelling concept, like TED or Black Lives Matter. The concept gives people a sticky group identity; many people think of themselves as Tedsters. The core idea is spreadable, actionable and connected — it allows participants to subcreate in local and flexible ways. Tedsters organize and attend over 20,000 local TEDx events. The founder doesn’t dominate the network so much as manage the community.”[Emphasis added]

Purpose Website

“The co-founder of GetUp! might be the most influential Australian in the world.” — The Monthly, April, 2018

March 31, 2018, Angels and Demons – Otherwise Known as the Conquerors and the Conquered:

The concept of “new power” has been named by CNN as one of ten ideas that can change the world. “Originally laid out as the Big Idea in Harvard Business Review and subsequent TED talk, new power offers a frame to understand the distributed and participatory models that are rising in business, life and society.” [OuiShareTV]

According to Heimans, “power traditionally functions as a currency, something valuable to which society wants to cling. The new power, on the other hand, works like a current: it is fluid. While the old forms of power are based on pyramidal forms and a power that goes from “top down”, the new power works in reverse, “as an “upload”. The new models of power are founded and inhabited by the coordination and agency of the masses, without participation these forms of power remain empty. These new models are collaborative platforms that need the active collaboration of their participants to survive.” [Source]

What the “new power” model actually represents is capitalism in its most efficient form. Citizens, en masse, are utilized, organized and mobilized to provide social media online content – which is then captured and exploited for increased corporate revenues – with no monetary compensation for their labour. Although such movements may appear to be “founded and inhabited by the coordination and agency of the masses” (Heimans) – they have been largely created, or co-opted, at or since inception. The “new power” “uploads” to an existing structure. The structure responds by “downloading” an illusion of capitulation in order to satisfy/empower the masses. Yet, by design, its true triumph is the achievement of the following: 1) creating/accelerating economic growth (i.e. market mechanisms),  2) consolidating added power into the hands of the West, 3)  the further insulating of the elite classes from all/any risk, 4) protecting and expanding the capitalist economic system, and 5) resolving issues only within the confines of the globe’s current power structures.

Never in history have such powerful conglomerates managed to foment and then seize the required labour to create billion dollar platforms and profits – for free, as they do today. Such fervor for the citizenry to bestow their labour to the elites classes is textbook “Brave New World.” Karl Marx’s theory of surplus labour is classically interpreted as the “extra labour produced by a worker for his employer, to be put towards capital accumulation.” It could be said (even in jest) that one good example of surplus labor in modern times is “the extra labour (physical) produced by the “prosumer”, the willing participants for the elite classes (via social media), to be put towards cultural appropriation and modification (in the form of social capital) with no ownership over the means of production (digital platforms).

Consider that while Western society criticizes the Bolivian government for legalizing child labour laws in order to protect working Bolivian children, it remains completely ignorant of the fact that the elite global corporatocracy is exploiting labour from their own Western children for free – via social media – in what we can call postmodern Western domination. A Brave New World model of “soft exploitation” – with no protection from adults whatsoever. [2] Hence while child labour is a respected part of Bolivia’s social conscience – the gross exploitation and manipulation of their own children and youth (that enriches corporations as opposed to enriching families) does not even register in our collective consciousness at all.

This direct line to youth via the cell phone surpasses all levels of social engineering on a scale never before imagined much less thought to be achievable. The art of storytelling, exploitation and manipulation, at once consolidated to create a youth populace in the image of superficiality and consumption. The Children of the West have been thrown to the wolves. A gift to our corporate gods.

As one of ten ideas that can change the world, embraced and highlighted by some of the world’s most powerful and elite  institutions, the false perception of grass roots mobilization seizing power (designed and financed by the oligarchs) is a strategic marketing maneuver designed to create a short-term euphoria that feels like victory. The perceived victory –achieved via “the deployment of mass participation and peer coordination” (Heimans) – is always made malleable to further protect – the identical powers. Hence, it is not “new power”, it is “old power” simply rebranded with more vapid methods of exploitation targeting and manipulating the target demographic, which is “millennials”.

According to Heimans what societies are experiencing and undergoing today is “a big war over values”. What is unspoken is whose values Heiman’s New York PR firm pledges allegiance to and is paid to expand: Western values.”

April 1, 2018, Forbes, Hashtag Movements Call for a New Type of Leader:

“Who “leads” #MeToo or #NeverAgain? It may not even be a relevant question. In New Power, out this week, Jeremy Heimans and Henry Timms acknowledge Ms Burke but add: “The movement felt ownerless — and this was the source of its strength….” [Emphasis added]

 

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The world is on fire. Latin America is no exception. The world is on fire. Latin America is no exception. From Haiti, to Venezuela, to Honduras, to Brazil, to Paraguay, to Argentina, Ecuador, to Nicaragua, to Cuba, socialist or left leaning governments of sovereign states that resist foreign interference and persevere in their lawful right to self-determination have been relentlessly targeted for destabilization and coups by empire. Some have thus far courageously withstood imperial powers (Venezuela, Nicaragua) and some have tragically not. Many continue to fight. Disguised within these efforts is the 21^st century Trojan horse – the NGO.

Perhaps no one can articulate the transition of tactics and accelerating crises better than Gustavo Borges Revilla, director of the Venezuelan media project Misión Verdad:

“In 2015 we said that this new model of intervention would be used in Nicaragua and we state here in Havana in 2018, that Cuba is a country that could be a candidate to suffer this model of intervention. Which is nothing less than a reconfiguration of countries’ cultural identities, and the hijacking of values and principles characteristic of the Left for many years. I’m talking about human rights, solidarity, youth, categories that are being reconfigured by bodies like, just to give one example, the Open Society Foundation.” — La izquierda está consumida por la propaganda occidental [The Left is Consumed by Propaganda], Gustavo Borges Revilla, director of the Venezuelan media project Misión Verdad during the 24th Sao Paulo Forum in Havana, Cuba held July, 2018 [Source]

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Purpose Goes to Latin America

Behance: Branding and web design for Movilizatorio, a citizen engagement lab for Colombia and Latin America incubated by Purpose. [Source]

“We’re a strategy consultancy, a creative agency and a social movement incubator. Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most. Purpose is a Public Benefit Corporation.” [Source: LinkedIn]

Image: Movilizatorio, Instagram

In March 2017, the city of Bogotá, Colombia, was home to the first Global Summit on Social Innovation:

“The event, hosted by The Rockefeller Foundation, the Multilateral Investment Fund of the Inter-American Development Bank Group and its local partner, Compartamos con Colombia, convened more than 65 Social Innovation Organizations from 5 continents. Taking advantage of this unique opportunity, the hosts of the event commissioned Movilizatorio—a civic engagement and social innovation lab for Latin America incubated by Purpose—to carry out research aimed at understanding the challenges that SIOs [social innovation organizations] face today and, based on evidence, propose new ways to address them. To develop this research, they also identified a sample of 42 SIOs that were the focus and source of information during the project.”

From the 2017 report Boosting Collaborative Impact-The Momentum for Social Innovation (Inter-American Development Bank):

“Purpose moves people to remake the world. Driven by people, enabled by technology: Purpose builds movements and new power models to tackle the world’s biggest problems. A certified B Corp, we create and launch our own ventures, collaborate with the world’s leading organizations, and develop technology, tools, and content that move millions to remake the world. From climate change and global LGBT rights, to the food system and gun violence in America, we’ve launched some of the biggest and most successful experiments in movement building and mass participation in recent years.” [Emphasis added]

At the helm of this new summit is the Rockefeller Foundation, the Multilateral Investment Fund (MIF, or FOMIN as the fund is known in Spanish), and Compartamos con Colombia:

“THE TEAM: This project was possible thanks to the sponsorship, advice, and constant accompaniment of the teams from FOMIN, The Rockefeller Foundation, and Compartamos con Colombia… The final report was consolidated by a team from Movilizatorio and Purpose, composed of Jessy Tolkan, Juliana Uribe, Lina Torres, and Nadya Hernández.”[Emphasis added]

Meanwhile, in Brazil, Purpose has been working with the Greenpeace Mobilization Lab (Mob Lab) on campaigns that include the City of Dreams voting campaign, the 1.5C Campaign (#1.5C Olympics) with the World Bank, The Bus of Dreams campaign, campaign Resista and “Content in the Periferias”.  The Mob Lab offers services that include “creating a rapid response system that leverages repression for your cause“. Greenpeace is the founder of GCCA, better known as TckTckTck, the umbrella organization that grossly undermined the most vulnerable states (such as Bolivia) being impacted by climate change at the United Nations Conference of the Parties (Copenhagen, 2009). GCCA/Greenpeace also organized the 2014 People’s Climate March with Purpose. [Further reading: The Most Important COP Briefing That No One Ever Heard | Truth, Lies, Racism & Omnicide]

Images: Movilizatorio, Instagram

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Blatant Paternalism

In February 2018 Movilizatorio in partnership with ACDI / VOCA and USAID Colombia , launched a test “Let’s go down to the tonito” (translated as “let’s lower our tone”, a seeming implication  that it is the fault of the defenseless for not extending an olive branch to its oppressor). Utilizing the latest advances in “behavioral economics”, the Behavioral Insights Team UK designed a test for Colombians to measure their levels of aggression. Following the test recommendations are offered that  are supposedly focused on improving their reactions to stressful situations, thus “betting on a more tolerant Colombia”. [Source] As an aside, one can only wonder about the public comfort level if a test of this nature was administered by a foreign NGO at the behest of a state agency such as China’s New International Development Cooperation Agency in partnership with The Russian Federation’s Official Development Assistance, to American citizens.

Further blatant Western paternalism is found in the 2017 BuildPeace report on the conference organized by Movilizatorio and partner NGOs including the United States Agency for International Development (USAID) and the Heinrich Böll Foundation. [3]

Page 7 of 61 the report bears the subtitle “Not a White Man’s Burden”. It goes on to explain: “Every year at Build Peace, we bring up a concern about the articulation of innovation for peace as a new ‘white man’s burden’—in which it is the Global North that is the sole repository of knowledge, innovation and technologies for conflict transformation. That’s obviously not true, partly because capacities for peace exist in all contexts, but also because the problem of peace is one that is also relevant to the Global North.”

How gallant it is of the ruling elite to inform the global south that they ought not to be reliant on the peace directives of the Global North. The same Global North which has been responsible for world wars that have disaffected people who have no vested interest in the outcome and have been innocent victims by all participants.

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The report also highlighted the Build Peace Lab partnership between Build Up & Movilizatorio which has created the Build Peace Fellows program and Digital Steps – Supporting Syrian Innovators (both fellowship programs). The Digital Steps Fellowship is a collaboration between Build Up and the British Council Syria (Britain) and NaTakallam (We Speak), an initiative funded by the World Bank (via WeMENA) .

The Igarapé Institute (which will be discussed further in this report) also played a participatory if not leading role in the conference. [Source]

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Movilizatorio/Purpose: “Training Agents of Change in Latin America”

Image: Movilizatorio, Instagram

Movilizatorio (MOV) is co-founded by Tim Dixon, co-founder of Purpose Europe,  The Syria Campaign (White Helmets), The Rules (with Purpose co-founder Alnoor Ladha) and More in Common (Purpose). Australian born Dixon “trained as an economist and tech sector lawyer, built a leading Australian educational publishing business that was bought by Pearson in 2004 and worked as chief speechwriter and economic adviser for two Prime Ministers. He is/has served on the boards of the International Budget Partnership, the Jo Cox Foundation, Purpose Europe, The Syria Campaign, the Chifley Research Centre and faith-based justice organisation Sojourners.” [Source] Working between New York and London (and now Latin America) the World Economic Forum website credits Dixon to having led projects to build new social movements in more than 20 countries. [Source]

“MOVILIZATORIO is a citizen engagement and social innovation lab for Colombia and Latin America and is part of the Purpose Labs Network. We work to empower citizens and strengthen civil society organizations. We have an interdisciplinary team with experience in civic technology and have worked with organizations such as the Rockefeller Foundation, FOMIN, Compartamos con Colombia and the Swedish Cooperation Agency. Through our alliance with Purpose and The Behavioral Insights Team, we have access to international networks for research and development of civic technologies, as well as offices in Bogotá, Colombia and New York, United States.” [Source]

The Movilizatorio website cites the utilization of both mobilization and behavioural change as the key techniques to initiate change.[Source]

Allies include Purpose, Behavioural Insights Team (UK), Foundation Corona, Agencia Presidencial de Cooperación, Heart for Change and Compartamos Con Colombia. [Source]

Movilizatorio website

Movilizatorio, a “citizen engagement lab” (an alternative name applied to an NGO that utilizes studies in behavioural sciences) for Colombia and Latin America, is incubated by Purpose. By the end of 2016, Movilizatorio had gained a major presence in most of Columbia, built partnerships with major national and international organisations and NGOs and launched a digital platform for citizen participation that reached over 30k users within the first two weeks of launching. [Source]

Juliana Uribe Villegas is the Founder and Executive Director of Movilizatorio, the “citizen participation and social innovation laboratory of Purpose for Colombia and Latin America”. Prior to her role in Movilizatorio, Villegas was a Senior Strategist for Purpose, advising global entities such as Hewlett Foundation and Here Now (Purpose). Villegas is a graduate of Harvard University as a Master of Public Administration and Mason Fellow of the John F. Kennedy School of Government and of the University of Barcelona as Master Cum Laude in International Relations. [Source/full bio]

The project manager for Movilizatorio is Nadya Hernández Beltrán. During 2017, Beltrán was an International Center for Journalists Fellow at PeaceTech Lab in United States (November 14-16, 2017, US Professional Fellows Congress publication). [Bio]

Movilizatorio campaign leader Mario Alvarado is co-founder of Change.org in Colombia. [Bio]

Mariana Diaz Kraus is the Director of Partnerships and Strategy. Diaz is a lawyer and magister in political science. She holds a Master of Law and Diplomacy from The Fletcher School of Law and Diplomacy (USA). [Bio] [Source]

Here we can pause to reflect on the ties of those stationed within the foreign NGOs that are proliferated throughout the Global South – to the prestigious universities, organizations and institutions that have been founded in the Western world. An interwoven network of relationships built upon centuries of colonialism and imperialism that continues to this day. In essence, a non-profit industrial complex equivalent of the *School of the Americas, where people from Latin America were/are schooled in the techniques of torture and humiliation in order to implement despotic rule for the purpose of enhancing the domination of the people for Western interests. The difference being that in this politically correct realm, the techniques of torture are replaced with the methods of soft-power. [*Now operating as Western Hemisphere Institute for Security cooperation (WHINSEC)]

In furtherance of its agenda, Movilizatorio has many projects and allies in place to meet  its objectives (assuredly influenced and/or managed by Purpose and other Western organizations).

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Avispero is the primary mobilization campaign for Movilizatorio. It is described as a community of agents of change (wasps) that transform behaviour.  As a sign of its establishment leanings, El Avispero received the Turner Award for Social Transformation in 2017, a satellite of the Nobel Peace Prizes name brand. [Source]

The second mobilization campaign is the designing of a social innovative network for the South. This project is being conducted in collaboration with MIF, Inter-American Development Bank (IDB) and the Rockefeller Foundation and involves 40 Labs from 5 continents.

The third campaign is the aforementioned Bajémosle al Tonito which focuses on testing the aggression of Columbians.

The forth is Diciendo y Haciendo, a project led by Movilizatorio across Colombia funded by Heart For Change (Purpose partner), the Embassy of Sweden and the United Nations Program for Development UNDP.

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More in Common

To demonstrate the interlocking directorate of the non-profit industrial complex, here it should be noted that Dixon’s More in Common co-founders include Gemma Mortensen and Mathieu Lefevre (CEO).

“More in Common is a non-profit organisation incubated by Purpose Europe. Purpose builds and supports movements to advance the fight for an open, just, and habitable world. The co-founders of More in Common are Brendan Cox, Tim Dixon, Mathieu Lefevre, and Gemma Mortensen.” — Executive Summart: Attitudes Towards Refugees, Immigrants, and Identity in France, July 2017, More in Common, Purpose Europe, the Social Change Initiative

Mortensen served as Change.org’s Chief Global Officer overseeing teams in 17 countries. Prior to this she held the position of Executive Director of Crisis Action, having led international campaigns on Iran, Burma, Gaza, and Sudan. Mortensen’s bio is extensive, having worked for the Permanent Mission of the United Kingdom to the United Nations in New York and the European Commission in Geneva and Sudan. [Bio] [Source]

Based in Paris, Lefevre, with a background in economics, is a Senior Advisor to Purpose. As with many of his peers, Lefevre attended the Harvard Kennedy School and worked for the United Nations. From 2005 to 2010, Lefevre worked for the UN Department of Peacekeeping Operations, serving in Lebanon and Afghanistan. [Source][Source]

Brendan Cox is a former Special Adviser to Prime Minister Gordon Brown whose wife Jo Cox (MP for Batley and Spen) was murdered on June 16, 2016. Former US President Barack Obama invited Brendan Cox and his two young children to the White House on September 23, 2016. Brendan Cox is yet another Purpose affiliate caught up in recent sexual misconduct allegations. “On February 17, 2018, Brendan Cox announced his immediate resignation from the Jo Cox Foundation and More In Common – the charities he launched to honour the memory of his wife – and apologised for the “hurt and offence” he has caused to women, saying he was “deeply apologetic” for his inappropriate behaviour.” [Source] The tangled web and exploitation of Joe Cox to benefit the Purpose construct, the White Helmets, continues to gain speed, in real life time. [The White Helmets, a 21^st century NGO hybrid and “propaganda construct” (John Pilger), has been extensively researched and documented by independent journalists Vanessa Beeley, Eva Bartlett and a small handful of others.]

As an example of backgrounds that comprise NGOs marketed as “activist” in ideology, consider the qualifications of Rukmini Giridharadas, Senior Strategist, More in Common US:

“Rukmini Giridharadas previously worked at Google, Change.org, and in US military intelligence studying how social media plays a role in war and conflict. She was educated at Brown University and Harvard Business School.”

In fact, Giridharadas worked for the United States Department of Defense. From 2009 – 2012  Giridharadas: 1) worked on a team developing intelligence assessments on how social technologies used in conflict situations around the world. Reports used to inform US policymakers and military leaders, 2) won funding to create a tool that would help team forecast geopolitical events using real-time data, 3) was selected to join team producing morning brief for President Obama and advisors, 4) with a small team of 40 analysts from government and private sector, went on month-long assignment to forecast future of social media and geopolitical trends. From group chosen as briefer to report findings to White House and Directorate of National Intelligence. [Source: LinkedIn]

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Meet the New Power – The Same as the Old Power

“Whoever mobilizes is going to win. And if you are understanding new power you can end up on top. Welcome to the new power world.”

The above quote is taken from the marketing video for the book titled New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You (released April 3, 2018). The book authored by Jeremy Heimans (Avaaz/Purpose) and Henry Timms (92^nd Street Y, a 143-year-old institution located in New York City) follows their prior publications: New Power: How It’s Changing The 21st Century (2018) and Why You Need To Know and Understanding ‘New Power’ (Harvard Business Review, 2014).

Timms is the creator and co-founder of Giving Tuesday, “a classic new power movement” [Source] funded by such giants as The Bill & Melinda Gates Foundation and Facebook.

Image: Movilizatorio, Instagram

Having attended Harvard’s John F. Kennedy School of Government, Heimans interned for the United Nations where his career began in 1999. [Source] Heimans then cut his teeth with the management consultancy firm McKinsey & Company. In 2007 he co-founded Avaaz. Purpose would follow two years later although the year of Purpose’s beginnings has been challenged in Australian Parliament. [4] In 2009 Heimans hired the first Purpose team member Andre Banks. The list of achievements (i.e. clients) of Purpose includes the Women’s Marches following Trump’s inauguration in 2017 and a strong relationship with Black Lives Matters. [Source] Purpose clients and partnerships include many of the most powerful institutions, corporations and manufactured/managed movements on the planet such as the United Nations/UNHCR, Google, UNICEF, the Bill & Melinda Gates Foundation, Ikea, Unilever, Black Lives Matter, etc.:

“Heimans says that Purpose embraces “pragmatic idealism” and doesn’t adopt purist positions. “We like to say we can speak the language of an Occupy activist, a Facebook product manager and a UN technocrat.” It also speaks the language of Unilever and Nike, two of its corporate partners, as well as that of #MeToo. If a partner “veers off course” and does things that nobody at Purpose can support, “then we have to fire them”. This is underpinned by Purpose’s status under American law as a public-benefit corporation, a new legal structure that mandates companies to serve the wider society rather than simply its shareholders, giving an economic value to philanthropy.” [Source]

Oxfam is a key partner of Purpose. To this day, the Oxfam partnership and logo continues to be proudly displayed on the Purpose website.Here it is vital to observe Heimans and Timms co-optation of #MeToo language/values supposedly adopted by Purpose. In December 2017, 92nd Street Y the organization run by Heiman’s New Power co-author, Executive Director Henry Timms , chose Ari Shavit to deliver the keynote address to mark Israel’s 70th anniversary:

“When I learned this week that the 92nd Street Y is advertising admitted sexual predator Ari Shavit as their keynote speaker to mark Israel’s 70th anniversary, it became unambiguously clear that the insulated, powerful, and tone-deaf Jewish boys’ club is still running the show, to the detriment of women and all victims of sexual assault. On the most basic level, this decision ignores women as consumers. The idea that women and sexual assault victims would be horrified by this choice apparently did not occur to the organizers. That we would never come to an event like this doesn’t seem to matter. Whoever the victims of sexual abuse are – women and men alike – we are irrelevant. We are not even considered as potential attendees. It is a stunning dismissal of victims from the community.” — Seriously, 92Y – Ari Shavit Should Never Have Been Invited In The First Place, December 15, 2017

In the trillion dollar philanthropy industry, this type of open hypocrisy is called “wewashing” – something those in the non-profit are typically extremely fearful to be accused of.

From the May 3, 2018 article published by The Center for Effective Philanthropy, Philanthropy’s “New Power” Challenge:

“There is also the danger of what the authors call “WeWashing,” citing a term coined by a friend of theirs that refers to the danger of “using the language of the crowd without having any meaningful interest in engaging with it.”

But this isn’t the only instance of “wewashing” demonstrated by NewPower authors Timms and Heimans. Consider the recent sexual exploitation scandal by Oxfam, which made international headlines. [February 16, 2018, The Independent: “Oxfam was told of aid workers raping and sexually exploiting children in Haiti a decade ago.”] Oxfam is a key partner of Purpose. To this day, the Oxfam partnership and logo continues to be proudly displayed on the Purpose website. Further allegations have since emerged involving Save the Children and the United Nations [source] , with United Nations being not only the key partner to Purpose & Timms co-founded “movements”, but the building block of the non-profit industrial complex as a whole.

So much for Heiman’s statement “[I]f a partner “veers off course” and does things that nobody at Purpose can support, “then we have to fire them”. The appropriation of the said movement #metoo – by individuals that condone sexual predators and sexual misconduct in their own tight knit circles – is as vulgar and cold as it is arrogant. This superficiality on display is so egregious, it is blinding.

Video. April 13, 2018, “‘New Power’ authors Jeremy Heimans and Henry Timms discuss “authenticity” and how people can obtain power in the 21st century”:

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Perhaps nowhere is Jeremy Heimans crème de la crème status more visible as in the recent high level event at the United Nations: The 6th Biennial High-level Meeting of the Development Cooperation Forum (DCF) (United Nations Headquarters, New York, 21-22 May 2018):

“In a keynote address, Jeremy Heimans, Co-Founder and Chief Executive Officer of Purpose, noted that development cooperation was traditionally organized in an “old power” fashion, in which top-down dynamics were most prevalent.  In that structure, beneficiaries were not directly involved in the decision-making that would most affect their lives due to an unequal power dynamic and lack of agency.

 

Yet, a “new power” structure was emerging, he said, in which power was distributed more equally among stakeholders.  In that context, he underlined that more efforts must be undertaken to build institutions that fuelled citizens’ hunger to “take part”, pointing to online platforms as being highly effective at engaging people.  He noted that there was a lot that could be learned from such social movements, many of which were maximizing collective action dynamics.  In that connection, development cooperation should be shifted in a way that actively engaged people and gave them opportunities to shape their own future, he said.” [Source]

“Jeremy Heimans, Co-founder of Purpose, addresses the Development Cooperation Forum of the Economic and Social Council (ECOSOC). The theme of the forum is “The strategic role of development cooperation in achieving the 2030 Agenda: building sustainable and resilient societies. 21 May 2018, United Nations, New York”

Economic and Social Council 2018 session, plenary meeting
Development Cooperation Forum – Item 5 (c)
President /
DSG on behalf of SG
USG Desa
Keynote speakers

Economic and Social Council 2018 session, Plenary meeting
Development Cooperation Forum – Item 5 (c)
President /
DSG on behalf of SG
USG Desa
Keynote speakers

Designing a Network

On April 14. 2017 Open Ideo published the paper Mitigating the risk of conflict resurgence in Colombia through blended, structured finance and multistakeholder collaboration. The report focuses on funding the first stage of an investment-ready portfolio of outstanding community endeavours in Colombia via the creation/support of social enterprises.  The collaboration, in general terms seeks to “[C]onsolidate the integration and participation of [1] Government [2] the private sector and [3] the overall entrepreneurial ecosystem in the country and a curated group of global actors.” Partners for the project include the expansive network of http://www.elavisperomov.org (Movilizatorio/Purpose) and http://socialab.com owners of the largest open innovation platform in the world with over 475,000 users.

Sponsors of Open Ideo include UKAID, USAID, Nike, Unilever, The Rockefeller Foundation, and Water dot org to name a few. [See below chart.]

Purpose Partners with Concordia Summit

Scott Heiferman (right), co-founder of Meetup with Jeremy Heiman (left), Source: Avaaz co-founder David Madden, twitter account

Purpose board member Scott Heiferman is CEO and a co-founder of Meetup which was recently acquired by WeWork  for a reported $200 million. [Source] Heiferman is a long time ally of Heimans (who advises Meetup), co-authoring articles for AOL/Verizon/Oath’s  Huff Post (2011, 2017) and cross-promoting one another in orchestrated speaking engagements.

A key example of such cross-promotion is the Concordia Summit.

“New power: “The ability to harness the connected crowd to get what you want” – Jeremy Heimans, co-founder Purpose/Avaaz [Source]

Concordia website screenshot: New Power in A Multistakeholder World

October 5, 2015, Purpose Website:

“Purpose is proud to have served as a first time programming partner for the 2015 Concordia Summit. Now in its fifth year, the Summit convenes the world’s preeminent thought leaders and decision makers to address the most pressing global challenges by highlighting the potential that effective cross-sector collaboration can have in creating a more prosperous and sustainable future.

 

Purpose Co-Founder and CEO Jeremy Heimans co-moderated a panel discussion along with Henry Timms, the Executive Director of 92Y and Co-Founder of #GivingTuesday. Their session, “Introducing: New Power in a Multi-stakeholder World,” featured an exciting line-up of speakers, each pioneering change in their respective industries in innovative ways.”

“We are particularly excited by Concordia’s unique opportunity to redefine the power of partnership during the U.N. General Assembly at our 2017 Annual Summit in September and throughout the year.” — 2017: A YEAR OF STRATEGIC GROWTH FOR CONCORDIA, A letter from the Co-Founders [Source]

The Purpose session included Scott Heiferman, co-founder & then CEO of Meetup, Nancy Lublin, the World Economic Forum’s Young Global Leaders in 2007 and one of Fortune’s “World’s 50 Greatest Leaders” in 2014, Jenny Abramson, founder and managing partner at Rethink Impact, a venture capital fund that partnered with UBS Wealth Management Americas in 2017 and, Jonathan Greenblatt, National Director and CEO of the Anti-Defamation League and former Special Assistant to Barack Obama.

“Held on September 19th and 20th at the Grand Hyatt New York, the 2016 Annual Summit was our largest and most ambitious event to date, bringing together over 2,000 thought leaders from across sectors including General (Ret.) David Petraeus, former Secretary of State, Madeleine Albright, Prime Minister of Greece, H.E. Alexis Tspiras, and philanthropist George Soros.” — Concordia 2016 Annual Report, Building Partnerships for Social Impact

Having observed “the effectiveness of the formats of the Wall Street Journal CEO Council and the Clinton Global Initiative (“the intersection of the power to convene”) [Source] Mathew Swift (Chairman and CEO) and Nicholas Logothetis founded the Concordia Summit in February 2011 as a nonprofit organization that can identify a societies “readiness and need” to engage in public-private partnerships (P3s). Swifte is on the U.S. Department of State’s Advisory Committee on Public-Private Partnerships (SAP3) and serves on the Global Advisory Board of i2Co School of Transformational Leadership^. Swifte studied under global “leaders” such as former Secretary of State Madeleine Albright and José María Aznar, the former President of the Government of Spain. [Source]

The first annual Concordia Summit on Tuesday, September 20, 2011, in New York. Photo by Ralph Alswang/The Concordia Summit

The 2011 keynote address for Concordia (cross-sector collaboration as a means of combating extremism and terrorism) was given by US President George W. Bush followed by former US President Bill Clinton in 2012 and Andrew Liveris, President, Chairman & CEO of The Dow Chemical Company in 2013. The 2014 annual summit focused on the future of American energy and economic growth in Latin America and featured a keynote conversation with former President George W. Bush and the “First Lady” Laura Bush.

The 2016 annual summit included Warren Buffett, Chief Executive Officer, Berkshire Hathaway,  Madeleine Albright, Chairman of the Board, National Democratic Institute and George Soros, Founder and Chair, Soros Fund Management and the Open Society Foundations. 2016 featured the launch of the Concordia Leadership Award. Purpose client/partner Paul Polman, CEO of Unilever was a recipient of the award.

Purpose Europe co-founder Tim Dixon, 2016 Concordia Summit

Joining those at the helm of the globe’s most powerful institutions, corporations, NGOs and states, as 2016 summit speakers is Per Heggenes the CEO of IKEA Foundation, the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies and client/partner of Purpose and the NGO Here Now (Purpose). Purpose Europe co-founder  Tim Dixon also made his way into the massive roster of elite speakers for the 2016 summit as did United Nations Kathy Calvin (member of both The B Team and Unilever CEO Paul Polman’s Business & Sustainable Development Commission with Avaaz co-founder Ricken Patel). Of interest is that Calvin was a Senior Managing Director at Hill and Knowlton – the global public relations company commissioned to create the “incubator hoax” on the public that achieved acquiescence from the populace to wage the illegal war on Iraq before the deception was uncovered.

Kathy Calvin is the President and Chief Executive Officer of the United Nations Foundation. She is member of both The B Team (Purpose) and Unilever CEO Paul Polman’s Business & Sustainable Development Commission.

UN High Commissioner for Refugees, United Nations H.E. Filippo Grandi, Founder and Chair, Soros Fund Management and the Open Society Foundations George Soros and Minister of Immigration, Refugees and Citizenship of Canada John McCallum attend 2016 Concordia Summit – Day 2 at Grand Hyatt New York on September 20, 2016 in New York City. Sept. 19, 2016, Ben Hider/Getty Images North America

This summit also highlighted the “crisis” (i.e. US destabilization) in Venezuela. [5] The summit also focused on restructuring Concordia from a convening organization to one that actively builds partnerships. Concordia is now a  global convener, campaigner, and innovation incubator with over 50 heads of state, 600 corporate executives and 300 press. Over 20 trillion in private sector assets are represented. [Source]

Paul Polman, Chief Executive Officer of Unilever speaks at The 2017 Concordia Annual Summit at Grand Hyatt New York on September 19, 2017 in New York City. Riccardo Savi/Getty Images North America

“The ceremony also recognized the winner of the 2016 P3 Impact Award, a competition hosted by the University of Virginia Darden School Institute for Business in Society, and U.S. Department of State Secretary’s Office of Global Partnerships, that recognizes best practices of P3s that are improving communities around the world in the most impactful ways. The winning team, Project Nurture, is a partnership between the Coca-Cola Company, the Bill & Melinda Gates Foundation, and TechnoServe that developed an innovative solution to challenges in East Africa’s fruit market. While farmers across Africa struggle to lift themselves out of poverty, food and beverage companies have a hard time sourcing the agricultural products they need…” — Concordia 2016 Annual Report, Building Partnerships for Social Impact

The acceleration of privatization (global in scale) is being achieved via the United Nations Sustainable Development Goals:

“Partnerships Week (GPW) Partnership Practitioners Forum, under the theme, “Leveraging Innovation in Partnerships.” Together with the Secretary’s Office of Global Partnerships at the U.S. Department of State, the U.S. Global Development Lab at the U.S. Agency for International Development (USAID), and PeaceTech Lab, Concordia co-hosted this flagship event to kick off GPW and brought together practitioners and global leaders to discuss the role of P3s in achieving the SDGs and explore their potential as shared value collaborators.”

[***Further reading on the privatization of the commons via the UN’s Sustainable Development Goals: Building Acquiescence for the Commodification of the Commons Under the Banner of a “New Economy”***]

Aside from Purpose entering Latin American as a Trojan Horse, the goals of Purpose, in Columbia to start, for privatization are clear. Consider 2016 summit speaker Seth W. Miller Gabriel is the first Director of the Office of Public-Private Partnerships for the District of Columbia:

“AS PRESIDENT OF COLOMBIA, I HAVE SEEN FIRST-HAND THE POSITIVE EFFECTS AND IMMENSE EFFICIENCIES THAT [PUBLIC-PRIVATE PARTNERSHIPS] HAVE ON CHANGING THE WORLD AND IMPACTING COMMUNITY.” -ÁLVARO URIBE VÉLEZ, FORMER PRESIDENT OF THE REPUBLIC OF COLOMBIA

Also from the report:

“The issues of transparency and accountability were a main theme in Concordia’s programming throughout 2016. At both the Concordia Americas Summit in Miami and the Annual Summit in New York, we held discussions on corruption and governance, with a particular focus on Latin America. Additionally, at the Annual Summit, Concordia partnered with the National Democratic Institute to host a session highlighting the political and economic stability in the Middle East as an example for other democratic transitions in the region.”

Here it is vital to note the job description for the Purpose Campaigner in Columbia:

“Responsible for finding moments of global political crisis and building a campaign strategy where people all over the world can take action to demonstrate the power of public opinion over the international decision making process.” [Emphasis added]

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Social Good

The creation of the Social Good Summit (launched in 2012) is attributed to Heiman’s co-author of New Power, Henry Timms (92nd Street Y) in partnership with the United Nations Foundation, the Bill & Melinda Gates Foundation, Ericsson, the United Nations Development Programme, and Mashable.

Following the Social Good Summit was the launch of the SocialGood “community”.  The founding partners of SocialGood include The Bill & Melinda Gates  Foundation, the Case Foundation, Caterpillar, Cisco, Enactus, Mashable, the Rockefeller Foundation, the United Nations Development Programme, the United Nations Foundation, and the 92Y. [Source]

“Progress in the next 15 years and beyond—including effectively setting and achieving the next set of global development goals—can’t just be left to the same old power players. Now you can actively involve people in shaping these goals, using new participatory, transparent, and bottom-up new power models.

 

Tune into this high-level discussion with speakers including Sir Richard Branson, Kathy Calvin, Gary White and Matt Damon, Chris Elias, Jeremy Heimans, Hannah Jones, JR Kerr, Kumi Naidoo and Hans Vestberg to explore how these emerging models can help us shape our world in coming decades and envision a bolder #2030Now.

New Power +SocialGood is presented by +SocialGood and Purpose” — [Source]

Inspired by the annual Social Good Summit, IVA and ICom launched the annual Social Good Brazil Program in 2012. Partners include the United Nations and SocialGood. The Social Good Brazil keynote for 2017 was delivered by Henry Timms with Heimans as one of the international speakers. The 2018 summit requires pre-registration for those wishing to attend. With a donation of 400.00 or more, attendees will receive a free a gift package which includes a copy of the New Power book. [Source]

Next: Purpose Goes to Latin America Part 2: “This is where the lines between NGOs, internet and militarism begin to overlap and blur.”

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Appendix I: AVAAZ Mind Map Last Updated August 7 2018

End Notes:

[1] A recent development for Avaaz/Purpose co-founder David Madden (World Bank, etc.) and founder of the PR firm Phandeeyar in Burma, is his new affiliation with the social ventures investment company and Purpose partner Omidyar Network: “I’m going to be spending the next six months as an Entrepreneur-in-Residence at Omidyar Network. Omidyar Network, the philanthropic investment fund established by ebay founder Pierre Omidyar and his wife Pam, is one of Phandeeyar’s key supporters. Phandeeyar isn’t the first tech hub that Omidyar has backed and it probably won’t be the last.” [Source]

[2] May 26, 2016: “Teens are spending nearly nine hours a day consuming media. And children ages eight to 12 are spending nearly six hours a day doing the same thing. Let’s say the average teen wakes up at 7 a.m. and goes to bed at 10 p.m. — that means that nine of their 15 waking hours are spent on their phones, computers, or tablets.” [Source: http://www.businessinsider.com/teens-average-phone-screen-usage-2016-5] | January 4, 2017: ” Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile – 60% of social media time spent is facilitated by a mobile device.” [https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic]

[3] “Build Peace 2017 was possible thanks to the generous support of the people of the United States through their Agency for International Development (USAID), as well as Andes University, the PeaceNexus Foundation, the Heinrich Böll Stiftung, New Markets Advisors, the Greater Bogotá Convention Bureau, the Agency of the GIZ in Colombia, and the United Nations in Colombia. The event was co-organized by Build Up and Policéntrico, with the support of Bogotá’s Town Hall through the Center for Memory, Peace and Reconciliation, the SOLE Colombia Foundation, the Ideas para la Paz Foundation, Peace Startup, TIC4GOOD, Movilizatorio, La Metro, INNpulsa Colombia, and Appiario.”

[4] “On the 13 April 2005, Purpose Campaigns, cofounded by Heimans and Madden, posted an ad describing itself as a new, progressive, political campaigning organisation. Noting the Win Back Respect campaign, the ad said: ‘Purpose Campaigns was established in 2005 to continue campaigning on important progressive issues, especially in the area of foreign policy, national security and global justice issues. Purpose Campaigns is currently involved in a variety of entrepreneurial political activities, including establishing a rapid response campaigning organisation designed to explode the myth of Republican primacy of national security.'” Source: https://www.openaustralia.org.au/senate/?gid=2016-09-13.16.3

[5] “The Summit was historically significant as it marked the first-ever meeting between Luis Almagro Lemes, Secretary General, Organization of American States, and Venezuelan human rights activist, Lilian Tintori, who spoke about the humanitarian crisis in Venezuela. As a result of the Summit, Mr. Almagro affirmed the Carta Democratica which outlines provisions and strategies for change in the country’s electoral process and, in turn, its fundamental rights.” [Source]

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[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.