Archives

Tagged ‘Marketing‘

How Big Oil Misled The Public Into Believing Plastic Would Be Recycled

"Larry Thomas, Lew Freeman and Ron Liesemer, former industry executives, helped oil companies out of the first plastic crisis by getting people to believe something the industry knew then wasn't true: That most plastic could be and would be recycled."

Klaus Schwab and His Great Fascist Reset – An Overview

"The Great Reset": Packaged in holistic linguistics, key buzzwords, new deals, and emotive imagery, those serving capital and current power structures have been tasked with building and obtaining the social license required.

The Apparatus

"The climate crisis is being commodified and co-opted and nature is being bought. It is the final bastion of ruling class control and it has taken advantage of the latent desires for escape from the apparatus. Hence the cultic thinking and reflexive responses of a new class of true believer."

Listen: How to Sell a Pretend Climate Movement: Reading Act IV of Cory Morningstar’s Series on the NGO Industrial Complex

"But a marketing campaign is about storytelling—and storytelling is, in large part, about the use of language. And the language used to sell us a movement is consciously connected by its salespeople to the language used to sell the movement’s solutions."

The Best Lecture You Will Ever Watch on “Conservation”

"That hot afternoon in Amboseli; I experienced my road to Damascus. I realized that I was part of a system that had no respect for the very bedrock on which it stood. I was a qualified black face put in place to smooth over fifty years of exploitation in two and to create a pleasant backdrop that would allow for the renewal of this insidious arrangement."

Communication: the Invisible Environment

"While American faith about the truth in advertising might suffer as a result of these amusements, the deaths that result take place mostly in the Third and Fourth World. As Americans are herded into waving signs and marching around Manhattan wearing the color blue, millions around the world are dying from starvation, disease and murder resulting from American consumerism"

SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire

"'You have to investigate the supply of hatred,' Glaeser continues. 'Who has the incentive and the ability to induce group hatred? This pushes us toward the crux of the model: politicians or anyone else will supply hatred when hatred is a complement to their policies.'" — The Behavioural Economics of Hatred

The Inside Story Of How Greenpeace Built A Corporate Spanking Machine To Turn The Fortune 500 Into Climate Heroes

"Indeed, the unlikely romance between Kimberly-Clark and Greenpeace seems to have deepened with time. “The relationship blossomed to the point where we began sharing our five-year plans with them,” Apte says. “We want to know in advance if there are any showstoppers in there from their perspective.”

The Weaponized Naked Girl

"While women who stand against oppression and imperialism are often excluded from public platform, or labeled as “crazy” otherwise, when standing for imperialism, misogyny, racism, and capitalism, women are seen as strong and independent-minded. When their representations of the aforementioned are attacked, these otherwise “modern” women simply melt back into stereotypical gender roles, and are posited as victims. I will present three case studies for this phenomenon that will seek to make this connection between feminism, traditional gender roles, agency and imperial aggression."

EDITORIAL | The Nature of Campaigns

"Campaigns are by nature tactical. Without the strategic guidance of a movement’s goals, they are sometimes rudderless beyond the moment’s objective. This is why we often see professional progressives celebrating tactical achievements that actually undermine strategic goals. Goals are not part of their purview."