Oct 28
20190
Research & Investigative Reports on NGOs, Social Engineering
"Net Zero" Extinction Rebellion Greta Thunberg Holistic Linguistics Language & Framing Market Solutions Marketing Podcast Storytelling XR
"But a marketing campaign is about storytelling—and storytelling is, in large part, about the use of language. And the language used to sell us a movement is consciously connected by its salespeople to the language used to sell the movement’s solutions."
Jan 30
20170
Social Engineering, United Nations, World Wildlife Fund (WWF)
Credit Suisse Framing Holistic Linguistics International Union for the Conservation of Nature (IUCN) Natural Capital neoliberalism United Nations World Conservation Congress World Wide Fund for Nature World Wildlife Fund
"The use of “natural capital” as a noun is becoming increasingly normalised in environmental governance. Recent natural capital initiatives include the World Forum on Natural Capital, described as “the world’s leading natural capital event”, ..."
"Language is vital. The words we use to describe things and processes constrain our thinking about the world – this is the main message of research on values and frames."