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Tagged ‘Holistic Linguistics‘

Listen: How to Sell a Pretend Climate Movement: Reading Act IV of Cory Morningstar’s Series on the NGO Industrial Complex

"But a marketing campaign is about storytelling—and storytelling is, in large part, about the use of language. And the language used to sell us a movement is consciously connected by its salespeople to the language used to sell the movement’s solutions."

Nature is Being Renamed ‘Natural Capital’ – But is it Really the Planet that Will Profit?

"The use of “natural capital” as a noun is becoming increasingly normalised in environmental governance. Recent natural capital initiatives include the World Forum on Natural Capital, described as “the world’s leading natural capital event”, ..."

Ecosystem Services for Whom?

"Language is vital. The words we use to describe things and processes constrain our thinking about the world – this is the main message of research on values and frames."