WATCH: The New Financial Markets on Nature’s Destruction Explained to my Grandmother – Frederic Hache

Published November 24, 2020

 

 

“This video summarizes the below reports: – 50 shades of green part II: the fallacy of environmental markets – 50 shades of green part III: sustainable finance 2.0″ [Source: Green Finance Observatory] [Download: 50-shades-biodiversity-final]

“This [] illustrates why protection of nature based on a price mechanism is more unstable than protection based on law.” — Frederic Hache

 

[Frédéric Hache is a financial expert. He worked for twelve years in investment banking, selling and structuring currency derivatives. After that he was head of policy analysis at the NGO Finance Watch for six years, analysing EU legislation linked to systemic risks / financial stability. He now heads the Belgian think tank Green Finance Observatory, lectures in sustainable finance at Science Po Paris, works as a freelance expert on sustainable finance and environmental markets and is pursuing a PhD in political economy. His research interests are about market-based solutions applied to environmental and social policies. They include natural capital, carbon and biodiversity markets, catastrophe bonds and sustainable finance.]

The Big Green Lie

Counterpunch

June 26, 2020

By Stephen Corry

 

New Deal for Nature: Paying the Emperor to Fence the Wind

Counterpunch

 

February 24, 2020

by Stephen Corry

 

The conservation industry says 2020 is its “super year.”^[1] It wants to set aside thirty percent of the globe for wildlife, and divert billions of dollars away from reducing climate change and into “natural climate solutions.”^[2] This would be a disaster for people and planet. Conservation was founded in the racist ideology of 1860s USA but it committed thirty years ago to becoming people-friendly. It hasn’t happened. There will be more promises now, if only to placate critics and funders like the U.S. and German governments, and the European Commission, which are paying for conservation’s land theft, murder and torture.^[3] More promises will be meaningless. No more public money should go for “Protected Areas” until the conservation bodies recognize their crimes, get rid of those responsible, and hand stolen lands back, with compensation. Conservation NGOs must also stop cozying up to mining, logging, oil, and plantation companies.

 

 

The Price of Putting a Price on Nature

“Our oceans are worth at least $24 trillion, according to a new WWF report Reviving the Ocean Economy”

Medium

September 29, 2019

“The economic benefit of the rainforest if it’s conserved is $8.2 billion a year”

I read these sentences, and many similar ones frequenting headlines today, and I endear us to pause and consider their implications. Consider how this information actually makes you feel. Does knowing how much the oceans are worth evoke genuine care in you? I ask because when I care, my heart beats harder in my chest. When I “care”, I feel warmth, vitality, excitement, potential. When I care, my actions arise from a place deep within — the only place that sustains authentic long-term action. I don’t want my care to arise from an economic calculation of trade-offs.

I want to care because I actually care about the ocean.

The moment that my care has a price tag on it, I can be bought. What happens if the equation is subsequently calculated differently, and fish are now worth more dead than alive? What effect would that have on my care? What actions would that then justify?

If our civilisation and our leaders depend on the above metrics to convince us to protect the oceans — if we are even asking whether a forest is worth more alive or cut down — we are asking the wrong question in the first place.

Is our highest human potential really the ability to keep a forest on a life support machine just enough so that we can keep harvesting its organs appropriately to fuel our human world? Or, is our highest potential found in the myriad of ways we can collectively imagine how to live with that forest in right relationship, asking ourselves constantly how we can help enable the forest to thrive and evolve in all its splendour?

The outcome may look the same on the surface — the forest stays in the ground and trees don’t get cut down — but the guiding intention and energy behind both actions couldn’t be further apart.

It is to this intention I am called to draw attention to.

We should strive to be fully aware of the real motivations for doing what we do. Let’s not fool ourselves. The current breakdown in our systems is not really about short term versus long term profits, nor whether our cost benefit analyses accurately capture natural capital. It is not about shareholder versus stakeholder value, Business for Good or What is Our Purpose. These things are important, part of our journey, yes, but what is hurting lies a few layers underneath.

The real question for me is whether human beings have the right to put a price, a cap and trade, a bond or a derivative, on Nature and other sentient beings — ever. Is it in our place to put a price the joy of our children, as their faces light up in rapture watching a wave crashing on the beach or an eagle hunting at sunset? On the chorus of songbirds that rouse us from a summer slumber as a faint breeze tousles our blankets? On a forest so alive that to walk through it makes your very skin tingle with the crackling of dry leaves and the smell of pine?

I’ll state it simply. Nature never has been and never will be ours to own and measure, and as long as we continue do so, it is us who will pay a steep price. The world that exists ‘out’ there, right out there where the concrete breaks away, right there where the wet earth and vines tumble out, ‘out’ there, that world is of such exquisite and beatific complexity that it will forever defy human measurement. And Thankfully. No matter how well-intentioned our attempts to instrumentalise and quantify it, to reduce Nature’s complexity is to enter into dangerous territory. Let’s not mistake the woods for the trees.

And let’s remember, that when we debase someone or something, it is ourselves we debase.

Somehow, we have to make room and allow in for this other form of “care” that arises from deep within. Somehow, we must rediscover it, ready to come alive to pour through our veins. We must remember what we already know. I say we must, because otherwise we will forever be incomplete. I still believe with all my heart that every single person on the planet knows this care. The reduction of everything to objectified measurement is only part of our story. The question is not carbon credits or fossil fuel mitigation. Even if we succeed in staying under ‘two degrees’, let’s not stop there and rest on our laurels considering the book written. Something else is profoundly wrong in our relationship with the living world and those pages are still to be written.

Some might say that over time, utilitarian values crystallise into core life values. I don’t necessarily agree and history shows us otherwise. All I know is that I am much too heartbreakingly in love with this world not to at least try to push the edges of what I think is possible in our dormant potential to truly care.

[Alexa Firmenich is the co-founder of Atlas Unbound // Journeys into the Wild, Systems Thinking & Regeneration, Weaving Stories and Paradigms // www.alexafirmenich.com ]

 

Watch: Banking Nature

October 30, 2019

 

In “Banking Nature”, directors Denis Delestra and Sandrine Feydel document the growing movement to monetize the natural world, and to turn endangered species and threatened areas into instruments of profit.

2014. 90 minutes

This film investigates the financialization of the natural world.

“Protecting our planet has become big business with companies promoting new environmental markets. This involves species banking, where investors buy up vast swathes of land, full of endangered species, to enable them to sell “nature credits.” Companies whose actions destroy the environment are now obliged to buy these credits and new financial centres have sprung up, specializing in this trade. Many respected economists believe that the best way to protect nature is to put a price on it. But others fear that this market in nature could lead to companies having a financial interest in a species’ extinction. There are also concerns that—like the subprime mortgage crisis of 2008—the market in nature credits is bound to crash. And there are wider issues at stake. What guarantees do we have that our natural inheritance will be protected? And should our ecological heritage be for sale? [Source: Via Decouvertes Production]

Grand Prize of the City of Innsbruck nature film festival. Jury statement:

“Whoever thought that capitalizing natural resources could be a solution for our ecological crisis knows better now: thanks to the investigative approach of the directors. It is clear that the protection of endangered species should not be left to multinational companies and financial consultants. Although the topic is highly complex, the film remains exciting to the very end. The development to profit from nature as revealed by the film is frightening.”

9 AWARDS & 24 sélect. internationales

Voir la liste complète/To see the list

 

The Manufacturing of Greta Thunberg – for Consent: Natural Climate Manipulations [Volume II, Act VI]

September 26, 2019

By Cory Morningstar

 

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“I’m convinced of my disagreement with the counterrevolution – imperialism – fascism – religions – stupidity – capitalism – and the whole gamut of bourgeois tricks – I wish to cooperate with the revolution in transforming the world into a classless one so that we can attain a better rhythm for the oppressed classes.”

 

— Frida Kahlo

 

“The oppressors do not favor promoting the community as a whole, but rather selected leaders.”

 

—Paulo Freire, Pedagogy of the Oppressed

 

“Capitalism, a vicious system, does not merely seek to rip off our labor and resources but it seeks to confound our thinking. It seeks to make us think we’re thinking when in fact we’re not thinking but merely reacting to stimuli.”

 

—Stokely Carmichael

 

 

“Greta Thunberg’s video on natural climate solutions, done with George Monbiot, has reached more than 1 billion people in less than 24 hours.  More than a third of the events of Climate Week focus on nature-based solutions, demonstrating the huge amount of innovation and progress taking place on the ground.”

 

— Nature4Climate, September 22, 2019

On September 19, 2019, a short film featuring Greta Thunberg and George Monbiot was launched in advance of the September 20 global climate strikes organized by GCCA NGOs. The film (trending and recommended on YouTube), emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

 

YouthWashing

Here, Greta Thunberg becomes the official face for, and of, corporate capture. The rebranding of REDD (the UN “reducing emissions from deforestation and degradation” market mechanism), and the coming New Deal for Nature – under the auspices and brand of “natural climate solutions”.

To understand how this transpired, we need to step back in time to April 3, 2019.

 

“It all sounds so simple and reassuring. No one needs to change anything. The airline industry can continue to expand. The oil industry can continue drilling. We can stop worrying and leave it to the experts. Just a few techno-fixes, and nature will solve climate change for us. Obviously, this is bullshit. It’s a form of climate denial – pretending that we can address climate breakdown without even talking about keeping fossil fuels in the ground.”

 

— March 3, 2019, Chris Lang, The REDD Monitor, “Natural Climate Solutions: ‘It really is time that governments stopped trying to find more ways to offset their fossil fuel emissions'”

April 3, 2019 – The Launch

 

On April 3, 2019, The Guardian published an open letter entitled “A Natural Solution to the Climate Disaster – Climate and ecological crises can be tackled by restoring forests and other valuable ecosystems, say scientists and activists”.

The letter, written by The Guardian’s George Monbiot, is co-signed by establishment-endorsed eco-celebs Greta Thunberg, Naomi Klein, Bill McKibben, and other “leaders”/celebrities associated with the liberal climate “movement”. The “movement” that evades all systemic drivers of climate change and ecological devastation (militarism, capitalism, imperialism, colonialism, patriarchy, etc.).

The letter –  addressed to the United Nations Convention on Biological Diversity (UNCBD), the United Nations Framework Convention on Climate Change (UNFCCC), governments and NGOs – is republished on the Natural Climate Solutions website.

Launched on April 3, 2019 (coinciding with The Guardian coverage), the Natural Climate Solutions project was created “for the promotion of an important and exciting environmental initiative, led by journalist and author George Monbiot.” [Source]

The said mission of Natural Climate Solutions (website created March 15, 2019) is to “catalyse global enthusiasm for drawing down carbon by restoring ecosystems: the single most undervalued and underfunded tool for climate mitigation.”[Emphasis added]

In real life, this mission to “catalyse global enthusiasm” effectively serves the United Nations carbon market mechanism UN-REDD (reducing emissions from deforestation and degradation). In addition, it is a construct being created that will build the acquiescence required for the coming “New Deal For Nature” to be adopted in 2020. That is, the privatization, commodification, and objectification of nature, global in scale. That is, emerging markets and land acquisitions. That is, “payments for ecosystem services”. That is the financialization of nature, the corporate coup d’état of the commons that has finally come to wait on our doorstep.

[A #MeToo scandal engulfs The Nature Conservancy].

To be clear, as this research will demonstrate, the very same NGOs which set the Natural Capital agenda and protocols (via the Natural Capital Coalition, which has absorbed TEEB) – with the Nature Conservancy and We Mean Business at the helm, are also the architects of the term “natural climate solutions”.

Monbiot has consistently and publicly voiced disapproval for “putting a price on nature”. [One such example: May 15, 2018]. Yet, consider that Monbiot has never utilized his influential platform to oppose the coming “New Deal For Nature”.

The said purpose of Natural Climate Solutions is to “direct public attention towards this issue and champion the work of others.” [Emphasis added]

The “work of others” that Natural Climate Solutions seeks to direct the public’s attention to takes one to the “Our Allies” page:

“There are several wonderful organisations already working hard to highlight and implement Natural Climate Solutions. Please follow these links and support their efforts.” [Emphasis added]

The allies (“wonderful organizations”) that Natural Climate Solution highlights [1], which it encourages people to follow and support, include many at the helm of the “New Deal For Nature” such as WWF, Conservation International, Avaaz, Greenpeace, Nature Needs Half, etc.

 

“Conservation: The Quiet Spread of Imperialism.”

 

— Mordecai Ogada

Here, we find perhaps the most grotesque aspect of the Monbiot/Guardian project of all. The deliberate endeavour to rally support for and redirect citizens to WWF. As both Monbiot and The Guardian are fully aware, WWF bears responsibility for decades of human rights violations including torture, rape and murder, a direct result of “conservation” schemes. In March 2019 in part 1 of an investigative series, BuzzFeed News revealed that WWF, “funds, equips, and works directly with anti-poaching forces that have beaten, tortured, sexually assaulted, and killed people living near wildlife parks across Asia and Africa.” Part 4 of the investigation (published July 11, 2019) reported that “WWF-Backed Guards Raped Pregnant Women And Tortured Villagers At A Wildlife Park Funded By The US Government.”

Such “conservation projects” have been consistently displacing Indigenous peoples under the guise of conservation while inflicting misery. This has been meticulously documented by Survival International and others. By presenting WWF as an “ally” amongst many “wonderful organizations” Monbiot demonstrates a complete disregard for the decades of work by conservationists such as Mordecai Ogada, Noga Shanee, Reclaim Conservation, and Stephen Corry, executive director of Survival International. By extension, Monbiot turns a willful blind eye to the plight of Indigenous peoples who have been separated from the land they defend. Whose lives and tribal communities have been completely destroyed by these very organizations to which Monbiot directs his followers.

 

 

[Watch: WWF – Silence of the Pandas, © Wilfried Huismann, Germany 2011]

[Further reading: The Big Conservation Lie, The Untold Story of Wildlife Conservation in Kenya, John Mbaria & Mordecai Ogada, 2017]

 

 

“Guardian joins growing chorus for natural climate solutions –N4C is delighted that the Guardian and in particular George Monbiot has catalyzed so many diverse voices to champion the cause of natural climate solutions”

 

– Nature4Climate News, Guardian joins growing chorus for natural climate solutions, April 3, 2019

Upon its launch on April 3, 2019, the Natural Climate Solutions project had 29 allies (today it lists 48). The most important one to look at, to demonstrate the leveraging of market solutions via the branding and terminology of “natural climate solutions”, is the first ally listed: Nature4Climate, an initiative created by The Nature Conservancy.

Nature4Climate

 

 

The Nature Conservancy’s Nature4Climate

 

Launched on June 20, 2018, (on the first day of the two-day Ministerial on Climate Action) as a five-year initiative, the Nature4Climate initiative was created as an instrument for strategic communications to escalate the “solutions” (i.e. market solutions) sought by the Nature Conservancy, WWF, We Mean Business et al:

“Nature4Climate (N4C) is a new campaigning vehicle which is supported by a multi-stakeholder coalition. Its purpose is to use strategic communications to drive action on natural climate solutions.”

“Nature4Climate (N4C) is an initiative of the United Nations Development Programme (UNDP), UN-REDD, the Convention on Biological Diversity (CBD), the International Union for Conservation of Nature (IUCN), Conservation International (CI), The Nature Conservancy (TNC), Wildlife Conservation Society (WCS), Woods Hole Research Center, World Business Council for Sustainable Development (WBCSD), World Resources Institute (WRI), We Mean Business (WMB) and WWF that aims to increase investment and action on natural climate solutions in support of the 2015 Paris climate agreement. The N4C partners work together to catalyze partnerships between governments, civil society, business and investors that use nature-based solutions to climate change.” [Source]

Here, we can add that We Mean Business (co-founder of the Nature4Climate initiative as stated above) was formed with the assistance of both Greenpeace and Purpose, the public relations arm of Avaaz specializing in behavioural change. [Further reading: They Mean Business, Volume II, Act IV].

“We bring voices from governments, IGOs, NGOs, and business – underpinned by a steering group with communications and advocacy representation currently from CBD, CI, TNC, the UNDP, WHRC, WRI and WWF.”

The NGOs and institutions represented on the Nature4Climate steering committee include CBD (United Nations Convention on Biological Diversity), CI (Conservation International), TNC (The Nature Conservancy), the UNDP (United Nations Development Programme), WHRC (Woods Hole Research Center), WRI (the World Resources Institute) and WWF (World Wildlife Foundation). All of the aforementioned are leading “natural capital” architects and advocates of the “New Deal For Nature” – that is, the financialization of nature, global in scale.

“Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030. Conservation International will contribute our expertise to this process, to ensure the recognition of the value of nature for all aspects of human well-being.”

 

— DEAL FOR NATURE, Conservation International and the post-2020 global biodiversity framework [Source][Emphasis added]

Here again, we have the same high-level institutions, NGOs and individuals corralling millions of people toward a fourth industrial revolution sought by the ruling classes. A “New Climate Economy“, largely targeting the Global South. A new era of “green” colonialism, under the guise of saving the planet.

“It’s impossible for a white person to believe in capitalism and not believe in racism. You can’t have capitalism without racism.”

 

— Malcolm X, 1964, speech at the Militant Labor Forum Hall, New York City, May 29, 1964 [In response to the Harlem “Hate-Gang” scare]

 

 

 

 

In 2018, Nature4Climate launched the “The Forgotten Solution”(conceptualized in 2016, see image above) – a glossy advertising campaign featuring a Hollywood-esque movie trailer. Featuring its own newsroom, The Forgotten Solutions website utilizes the 350.org font that has proven to resonate with the public.

“THE FORGOTTEN SOLUTION (2018) – Official Trailer [HD] – Movietrailers” [Running time: 1m:18s]

Corporations, institutions and NGOs promoting “The Forgotten Solutions” include Connect4Climate (the World Bank), UN-REDD+, WBCSD, We Mean Business, UNREDD+, the Global Landscapes Forum, Shell, the Ford Foundation, and billionaire Richard Branson (The B Team, We Mean Business), to name but a few.

 

 

 

 

 

 

 

 

One of the first institutions to highlight Monbiot’s Natural Climate Solutions launch (April 3, 2019) was the Food and Land Use Coalition. This coalition was initiated under the Business and Sustainable Development Commission leadership led by Paul Polman, former Unilever CEO, and Mark Malloch-Brown, former UN Deputy Secretary-General and Administrator of the United Nations Development Programme (UNDP) who conceptualized the International Crisis Group in 1993 (with Mort Abramowitz), where he serves as chair. Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill. [Source][Board] [Further reading: Controlling the Narrative,Volume II, Act II]

The Food and Land Use Coalition is supported by partners, including the Business and Sustainable Development Commission (housed at SYSTEMIQ), the EAT Foundation, the Sustainable Development Solutions Network, the International Institute for Applied Systems Analysis, the World Business Council for Sustainable Development (WBCSD), and the New Climate Economy (housed at World Resources Institute). [Source] SYSTEMIQ, is advancing the blended finance vehicle (leveraging public funds for private investments into emerging markets) for the Climate Finance Partnership.

 

 

 

 

As the corporate social media accounts demonstrate, the branding of the term “natural climate solutions” was already well established prior to Monbiot’s project launched on April 3, 2019, with a surge in its promotion in December 2018 for COP24 (following the launch of Nature4Climate in June 2018). In fact, the term was being promoted by The Nature Conservancy in 2016 to highlight a parallel revenue stream generated from carbon offset permits.

In the 2016 video below by The Nature Conservancy, Justin Adams remarks:

“In many other parts of the world you have forest dependent communities, you have indigenous communities, who know very well how to protect their natural environment. They see the natural world and their own world as much more integrated.”

The Nature Conservancy, February 8, 2016 [Running time: 4m:5s]:

The question here is why those in the Global South should be expected to retain their critical roles as protectors of the natural world, simply because the Western societies are too unaware, or too insatiable, to do so. The “other” – are expected to continue protecting their natural environment so the white man in the West can continue to pollute. We can also observe that these communities, in many parts of the world Adams speaks of, do not inflict war, displacement or any misery whatsoever on other communities in the world.

The Big Sell

The Monbiot Natural Climate Solutions “plan” (“by supporting the efforts of others, we want to help bring together two issues that have mostly been considered in isolation: climate breakdown and ecological breakdown”) lends itself as a vehicle for “herding cats”. This is an expression attributed by Forbes, to the efforts of the GCCA alliance in 2014. It was used in reference to the method in which GCCA mobilized the populace for 2014 the People’s Climate March. A march orchestrated to serve the interests of those that financed and organized it (the trial version of what we witnessed on September 20, 2019), with the Rockefeller Brothers Fund at the helm. The herding is essential in order to attain acquiescence and, even demand, for something so ugly it requires the utilization of extraordinarily beautiful imagery, holistic linguistics, coupled with celebrity power, Hollywood trailers, slick marketing and emotive imagery to bring it into policy. Natural Climate Solutions deliberately stays at arm’s length from any direct association with a “New Deal For Nature” (the financialization in nature to be implemented in 2020) and instead sends the new supporters it “herds” into the clutches of the big “conservation” NGOs that are privatizing nature. From the Natural Climate Solutions website:

“Our plan is to generate the publicity and enthusiasm required to bring this issue to the front of people’s minds. In doing so, we hope to catalyse and accelerate the work of the excellent organisations already operating in this field.”

 

—Natural Climate Solutions website [Emphasis added]

Like magic, with the sleight of hand, the very corporate term “natural capital solutions”, is transformed into the benevolent “natural climate solutions”. In the transition from the corporate boardroom, into the public realm, the two terms are thus entwined and at once largely indistinguishable. What we have is a rebranding exercise. Thus we have George Monbiot, The World Bank, the World Economic Forum, the UN REDD Programme, The Nature Conservancy (via Nature4Climate), Conservation International, Natural Capital Partners, the Natural Resources Defense Council (NRDC), WWF – all sharing the identical branded term.

Here it is imperative to highlight the fact that Conservation International, WWF, IUCN, WBCSD, are all founding members of the Natural Capital Coalition. [Natural Capital Coalition founders]

The architects of the financialization of nature enjoy the penthouse suite of what constitutes a five-star de facto clearing house for institutions, corporations and “conservation” NGOs that serve capital.

 

 

 

 

 

 

 

 

 

The Art of Playing Obtuse

 

 

On the first day of the launch, Monbiot announces: “We’ve launched a website explaining #theforgottensolution and directing people to the wonderful organizations seeking to help nature to help stop #ClimateBreakdown.”

Yet nature doesn’t need man’s “help” to “help stop climate breakdown”, she simply needs to be left alone. Released from the corporate chokehold killing her. And she certainly does not need help from egregious “conservation” NGOs notorious for land acquisitions (in servitude to corporations and ruling classes), and displacement of Indigenous peoples which has been long documented.

 

 

 

 

Following the April 3, 2019 launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital. Monbiot, a recognized influencer with global reach, responds as follows: “Just because some people hijack this approach for their own ends does not invalidate it. It’s like saying that because David Cameron cynically promoted his Big Society as a substitute for government, all community projects “played into his hands”. Perspective please.”

The individual who challenged Monbiot responds: “Some people”? You’re evidently unaware that this concept has already been thoroughly co-opted by the WBCSD, Shell, Equinor, the International Emissions Trading Association, International Paper etc.”

Monbiot’s response? – “All the more reason to reclaim it from them.”

Monbiot’s weak defense does not hold water.

This would be akin to anti-imperialists “reclaiming” the term “responsibility to protect” – to protect citizens of targeted states. While at the same time, US-led NATO forces are preparing to annihilate a sovereign state for resources – building consent by using the identical term. If this were to take place, the said “anti-imperialists” repetition of this term would expose them as fraudulent, as individuals deliberately in servitude to empire.

“As the cognitive linguist George Lakoff points out, when you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”

 

— George Monbiot, The UK government wants to put a price on nature – but that will destroy it, May 15, 2018

In the same article cited above, Monbiot writes: “…Tony Juniper – who in other respects is an admirable defender of the living world – says he will use his new post as head of campaigns at WWF to promote the natural capital agenda.”]

Today, Monbiot is essentially herding the populace to WWF. The most important campaign of both WWF and Conservation International is the “New Deal For Nature” (also marketed as “Voices or the Planet”). Finance, corporations, government, industry, institutions (UN, IPBES, CBD), and those at the helm of the non-profit industrial understands exactly what it is. Everyone that is, except the public.

Trondheim, Norway, 2 July, 2019– WWF issued a rallying cry for an urgent New Deal for Nature and People for halting biodiversity loss by 2030 at conference for Biodiversity in Trondheim Norway which starts today. [Emphasis added]

Monbiot informs his audience that “new scientific studies reveal #rewilding has a much greater potential for carbon drawdown than almost anyone imaged” – yet Monbiot did not call his project “Rewilding the Earth” or “Rewilding for Climate” or any other name with the word rewilding.

“The Panda Bare”, on Twitter, further elucidates: “The vast majority of what is typically described as #NaturalClimateSolutions” has got nothing to do with rewilding – in fact massive areas of new plantation.”

 

As the launch day wears on, Monbiot again reiterates his desire for people to follow the groups he lists. He writes: “Usually writing and thinking about #ClimateBreakdown is pretty soul-destroying. But these new discoveries thrill and delight me. Please help us to spread the message, by RTing this thread, directing people to the site and encouraging them to support the group we list.” Tagged users include Greta Thunberg, Margaret Atwood, Philip Pullman, Michael Mann, Greenpeace, Friends of the Earth, RSPB, Tim Christopherson, and Nature4Climate.

 

 

 

On social media (Twitter) Monbiot feigns aggravation that, despite a concerted effort working with a public relations firm, his campaign is being ignored by broadcast media. This is fairly ironic considering his access to and subsequent exposure from The Guardian alone. It also reveals the privilege and entitlement held by white liberal “activists” who have been deemed safe for public consumption by the establishment. Most legitimate grassroots groups are given zero exposure for new campaigns by mainstream media, let alone colossal exposure by The Guardian.

 

 

Other tweets accompanying the launch included one in which Monbiot tagged “some wonderful people whom I think will love this approach:” who could help spread the word. The tagged individuals (influencers) included Caroline Lucas, Chris Packham, Avaaz, Leonardo DiCaprio, Al Gore, Mark Lynas, Russell Brand, and Ai Weiwei. If only we could all be as environmentally conscious as Leonardo DiCaprio, especially those in the Global South, perhaps then we could save the planet. [Further reading: The Age of Storytelling, Volume II, ACT II]

The Natural Climate Solutions Project

 

The first “follows” chosen by for the Natural Climate Solutions Twitter account are its three founders (inclusive of Monbiot who is #1). The next accounts chosen to follow are Wetlands International (#4), followed by Nature4Climate (#5) and the aforementioned James Lloyd (#6), the project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy. [“Working at the interface of strategic communications and external affairs for nature and climate change. [Nature4Climate Steering Committee] The fifth is Youth4Nature, which is partnered with Nature Conservancy.

 

Following the April 3, 2019 launch of Natural Climate Solutions, we see Extinction Rebellion, YouthStrike4Climate, and those flying under the “grassroots activism” banner, in unison with the most egregious corporations and “conservation” NGOs on the planet (which work in servitude to these very corporations) all sharing the same branding meme #naturalclimatesolutions.

This is yet another step forward in the engineered evolution of “together” – an orchestrated effort to bring corporations and civil society together as one. The employment of soft-power to give the illusion that class divisions no longer exist.

“It’s odd, to say the least, to hear a spokesperson for Shell promoting natural climate solutions, and to hear George Monbiot apparently promoting the same thing.”

 

— Chris Lang, The REDD Monitor, April 5, 2019

In the same way that global “green new deals” are setting the stage for the “new deal for nature” which is slowly and cautiously being introduced to the public, “natural climate solutions” can help achieve public acceptance for the “new deal for nature”. These are the applications of behavioural change strategies as outlined by Avaaz/Purpose founder Jeremy Heimans. Akin to “killing green” to build the “green economy”, [“we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”] today corporations, states and financial institutions intend to fully privatize and monetize every aspect of nature – to build the “new” capitalist economy. They just won’t talk about it and they won’t say that they’re doing it.

This is the new agenda.

“However, while the critique of capitalism is the starting point, the analysis cannot simply stop there; it must confront the reality of generalized monopoly-finance capital now operating on a world scale and the deep, systematic division of the world into center and periphery, global North and global South—a division only worsened by climate change. It is in this larger imperialist context that capitalism exists as an actual historical system in the twenty-first century, and it is this that must be opposed.”

 

— Imperialism in the Anthropocene, May 21, 2019

The methodology of marketing “natural climate solutions” is this: We will “kill market solutions – to save market solutions”. Here, it can be added that Purpose and Greenpeace assisted in the creation of Nature4Climate co-founder, We Mean Business.

The ruling classes have devised a marketing strategy to sell us the unthinkable (the monetizing of nature, global in scale) by not divulging what lies beneath the surface.

Patterns appear as branding to target youth broadens its scope. [Nature4Climate, YouthStrike4Climate, Fridays4future, Youth4Nature.]

 

 

 

 

Leads on the Natural Climate Solution project led by Monbiot include Charlie Latimer (Charotte Lattimer, Charlotte Martineau), consultant (clients include UNDP, UNICEF, UN OCHA and UNRWA), Patrick Sterling, former director of product for The Guardian, and Al Boardman, a graphics designer whose clients include “some of the most respected international brands, organisations and agencies in the world; the likes of Apple, Google, Twitter, IBM and BBC amongst them.”

Further, we have Sandrine Dixson-Declève, John Elkington, Paul Simpson, all identified as members of the advisory panel of Guardian Sustainable Business. Dixson-Declève served as the chief partnership officer for UN Agency Sustainable Energy for All. Prior to this position, she served as the director of the Prince of Wales’s Corporate Leaders Group (also referred to as EU Corporate Leaders Group on Climate Change, a corporate partner of GCCA/TckTckTck in 2009); vice chair, European Biofuels Technology Platform; board member, We Mean Business; and the advisory board of the oil and gas major Sasol. [Bio] Today Dixson-Declève serves as co-president of the Club of Rome. [Further reading: “Emerging From the emergency: Harnessing the momentum”]. Elkington is the founder of Volans, a B Team expert and Extinction Rebellion Business Signatory. Paul Simpson is the CEO of CDP, a co-founder of We Mean Business.

Here we can add that The Guardian’s Sustainable Business Leadership section is sponsored by Xynteo, a group that includes Shell, Woodside, and Statoil. Xynteo: “We are reinventing growth”. [Source]Dixson-Declève serves as special advisor to the Xynteo & Energy Transition Commission (ETC). [Source]

The Guardian Sustainable Business (GSB) Australia advisory council membership has included representatives of WWF, ClimateWorks, 350.org, and Greenpeace (2015) [Source] [An inquiry submitted on September 1, 2019, to The Guardian on members and status of Guardian Sustainable Business advisory panel/panels was unanswered.] Greenpeace International director Jennifer Morgan clearly supports the “new deal for nature” as demonstrated in ACT VI, Volume I of The Manufacturing of Greta Thunberg for Consent series, while Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. All hands are on deck.

 

The Natural Climate Solutions “call to action” page offers holistic proposals and states that it is opposed to offsets. Yet on April 8, 2019, the carbon certification corporation Verra (formerly the Verified Carbon Standard) was added to the list of allies on the Natural Climate Solutions website. Further, the REDD projects that Shell purchases carbon credits from are certified by Verra. [Source] The Natural Climate Solutions-Verra alliance was disclosed by the REDD Monitor on April 9, 2019. On May 21, 2019, Verra disappeared from the list of allies.

REDD+ (the UN’s program to “Reduce Emissions from Deforestation and Forest Degradation”) was devised as a strategy to enable business as usual to continue in the face of irrefutable evidence of the role of fossil fuel emissions in driving climate change.

Rather than cut emissions at the source, forests and their ability to store carbon became the sole focus of the UN and the World Bank.  The REDD+ scheme allows corporations and states to buy the carbon stored in forests elsewhere to supposedly “offset” the fossil fuel emissions they are producing.  However, because the carbon stored in the forest has to be verifiably protected, anyone living in the forest – including those who historically protected it in the first place – have to be removed to ensure they do not use any of that carbon.  On the other end of the equation, people living around the polluting industry’s that have “offset” their emissions continue to suffer the health impacts of living in a toxic environment.  Finally, there is no legitimate scientific evidence that temporarily stored biological carbon, in the form of forests, can “offset” fossil carbon, which is a highly condensed permanent form of carbon that was previously locked underground for millions of years. [Learn more at the Global Justice Ecology Project (GJEP). GJEP explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination.]

What Natural Climate Solutions does not reference, or oppose, is the “new deal for nature”. In fact, this “new deal”, which is advancing quickly, is not opposed by any environmental “leaders” that have been placed at the vanguard of the spectacle by the ruling classes. This is the foundational structure of the system, functioning exactly as intended.

Consider that while earlier this year, over 100 NGOs publicly condemned Shell’s launch of a 300 million USD “natural climate solutions” carbon offsetting scheme, there is no dissent whatsoever over Shell’s major partnership in the Natural Capital Coalition. There is practically little to no dissent to the Natural Capital Coalition, its “conservation” partners, nor its plans to commodify the global commons. For the past decade; The Natural Capital Coalition (which absorbed TEEB, initiated in 2008) has been developing the tools and protocols for a new global system of finance where all nature will be assigned a monetary value. It is now time to present the unthinkable to the public in a manner in which it will not only be accepted, but demanded. This requires building global acceptance which will only be possible utilizing unprecedented global behavioural change strategies, methods and manipulations.

[Natural Capital Coalition advisory council][Natural Capital Coalition partners]

 

 

Chris Lang of the REDD Monitor asks the question: “Natural Climate Solutions – in whose interest?” This is the fundamental question given that the massive advertising campaign behind this effort – and foundations (with investment portfolios in the billions) do not invest in any solutions other than market solutions, or solutions that serve to expand their influence and power (such as societal behaviour modification). “Natural climate solutions” must not be perceived as altruistic or holistic – it is a branding term to increase profits and land acquisitions for corporations.

Monbiot cites “three crucial opportunities over the next two years for ensuring that Natural Climate Solutions receive the global attention they deserve”. [1) The UN Climate Summit this month, 2) COP 15 of the Convention on Biodiversity in 2020, and 3) the UN COP 26 in 2020, at which countries are supposed to put forward their new Nationally Determined Contributions.] [Source]

Yet, as pointed out by the Redd Monitor, “Two-thirds of the countries who signed on to the Paris Agreement have already included Natural Climate Solutions in their Nationally Determined Contributions. More than 100 countries include natural solutions in their adaptation plans, and 27 countries include them in their mitigation plans. They are doing so in order to allow continued pollution from fossil fuels – either in their own country or elsewhere.” [Source]

This clearly demonstrates that the intent of the campaign is hardly to influence states, rather the purpose is to influence and shape public perception.

Monbiot, June 26, 2019, “Shell is not a green saviour. It’s a planetary death machine”:

“But the company’s strategy is working. A remarkable number of people who should be fighting Shell instead see it as a green alternative to Exxon, persuaded by what is, in comparison with the company’s filthy investments, a tiny sop. Shell has longstanding relationships with four “environmental partners”: the International Union for the Conservation of Nature, the Nature Conservancy, Wetlands International, and Earthwatch. I believe it is just as wrong for these groups to take its money as it is for the RSC to take money from BP. It surprises me that there is not as much pressure on them to break their links as there has been, for example, on the British Museum, whose relationship with BP is becoming a national embarrassment.

Monbiot places quotation around “environmental partners” in reference to the NGOs – two of which are “allies” of his own project, and one, that being Nature Conservancy, which created Nature4Climate, led by The  Natural Climate Solutions stakeholder manager at The Nature Conservancy. The British Museum should be embarrassed, but Monbiot should be embarrassed even more.

The final paragraph:

“But naivety about Shell is not confined to its partners. Plenty of well-intentioned organisations and people, who share my enthusiasm for natural climate solutions, appear so desperate to clutch at any straws of hope that they are prepared to see this company as part of the solution. Shell is not our friend. It is an engine of planetary destruction.”

And here we can paint Monbiot’s “allies” with the identical brush. And so desperate are the citizenry, that they will clutch the “natural climate solutions” straw that has been produced for mass consumption.

From Strategy to Implementation

The WWF-WEF campaign for the New Deal For Nature (Voice for the Planet) is supported by Nature4Climate.

 

The overlap between the New Deal For Nature public partners (Voice For the Planet) and the Natural Climate Solutions partners is as follows: WWF, Conservation International, International Union For The Conservation of Nature (IUCN), the United Nations Environment Programme, Nature4Climate, Royal Society For The Protection of Birds and Birdlife International.

And while The Nature Conservancy (Voice for the Planet partner) is not listed as an “ally” of Natural Climate Solutions, as demonstrated, it remains at arm’s length. A single degree of separation made possible by the creation of Nature4Climate, the primary ally of Natural Climate Solutions.

The research for this article was compiled on September 1, 2019. Since this time, we can observe how this branding strategy has been implemented, in real time.

Corporate Knights – The Voice for Clean Capitalism, April 20, 2015

September, 19, 2019, Climate Change and Nature-based Solutions: Top 30 Influencers and Brands:

“Onalytica have analysed an audience of 3.5k sustainability influencers to understand current perception and awareness of Nature-based solutions within the Climate Change debate and how organisations can leverage those influencers to drive policy change.”

Onalytica’s report opens with an introduction from Lloyd [“This conversation needs to be reflected in the real economy.”]It then identifies the top 100 influencers on the Twitter for “nature-based solutions”. The number one influencer identified is George Monbiot with an influencer score of 100%. Second to Monbiot is Greta Thunberg with an influencer score of 67.56%. Onalytica directs its readers to the nature4climate website for more information.

 

The top 30 “brands” identified by Onalytica in driving the most engagement on the “nature-based solutions conversation” include the World Resources Institute [Volume I, Act IV], The World Bank, The Nature Conservancy, Conservation International, WWF, C40 Cities and Extinction Rebellion. [Full list]

At this juncture we can recall the question imperative put forward by John Elkington, founder of Volans and initial signatory to Extinction Rebellion Business (which quickly disappeared after its public launch).

 

Global Strike

 

 

On September 19, 2019, the United Nations, the Government of Norway, Conservation International, Environmental Defense Fund and The Nature Conservancy celebrated that the California Air Resources Board adopted the Tropical Forest Standard, a new vehicle for the expansion of carbon offsets into tropical forest regions. Prior to approval by California Air Resources Board (CARB) the standard was narrowly reviewed by a self selected group state legislators through an exclusive stakeholder process dominated by Conservation International, TNC and EDF. [“The purpose of the California Tropical Forest Standard is to establish robust criteria against which to assess jurisdictions seeking to link their sector-based crediting programs that reduce emissions from tropical deforestation with an emissions trading system (ETS), such as California’s Cap-and-Trade Program.”]

“Forest carbon offsets neither protect forests nor reduce emissions. Forest carbon offsets are an unjust false solution to climate change that enables business and pollution as usual, condemning forests and communities globally to its devastating impacts. If what is proposed as a solution to catastrophic climate change jeopardizes other people or ecosystems it cannot claim to be just or sustainable.” [Source]

 

 

 

 

 

 

 

 

 

September 18, 2019

On cue, We Mean Business co-founders – united with NGOs, global institutions, and media – coordinate their efforts in promoting the video, ensuring it will go viral. At once, We Mean Business co-founders – united with NGOs, global institutions – and the hundreds of corporations they represent, are now affiliated with Thunberg. The citizenry is encouraged to “love thy enemy”, “changing together” in order to save the power elite. [The Behavioural Change Project “To Change Everything”, Volume II, Act V]

 

 

 

[1]

• NATURE4CLIMATE
• ROYAL SOCIETY FOR THE PROTECTION OF BIRDS
• UNITED NATIONS ENVIRONMENT PROGRAMME*
• REWILDING BRITAIN
• FRIENDS OF THE EARTH
• AVAAZ
• GREENPEACE
• LEONARDO DI CAPRIO FOUNDATION
• NATURE NEEDS HALF
• DAVID SUZUKI FOUNDATION
• WILDERNESS SOCIETY
• REWILDING EUROPE
• WILDLIFE CONSERVATION SOCIETY
• EQUATOR INITIATIVE
• FOUNDATION EARTH
• CONSERVATION INTERNATIONAL
• TREESISTERS
• CLIMATE LAND AMBITION AND RIGHTS ALLIANCE
• THE GLOBAL PARTNERSHIP ON FOREST AND LANDSCAPE RESTORATION
• GLOBAL LANDSCAPES FORUM
• WILD FOR LIFE
• WWF | WORLD WIDE FUND FOR NATURE
• GLOBAL PEATLANDS INITIATIVE
• SIERRA CLUB
• NATURE BASED SOLUTIONS INITIATIVE
• FERN
• EU BIOMASS LEGAL CASE
• HEALTH IN HARMONY
• EUROPEAN OUTDOOR CONSERVATION ASSOCIATION
• SANCTUARY ASIA
• SCOTLAND: THE BIG PICTURE
• PLAN VIVO
• NORTHEAST WILDERNESS TRUST
• WILD FOUNDATION
• BIRDLIFE INTERNATIONAL
• JOHN MUIR TRUST
• IUCN | INTERNATIONAL UNION FOR THE CONSERVATIONS OF NATURE
• WETLANDS INTERNATIONAL
• URBAN BIODIVERSITY HUB
• PUBLIC PASTURES – PUBLIC INTEREST
• GO CONSCIOUS EARTH
• OCEANSWELL
• PLANT-FOR-THE-PLANET
• ALLIANCE FOR FOOD SOVEREIGNTY IN AFRICA
• AFRICAN CONSERVATION FOUNDATION
• TRUE NATURE FOUNDATION
• A ROCHA
• THE EUROPEAN NATURE TRUST

[April 4, 2019][April 6, 2019][June 13, 2019]

In support of the commitments of TFA 2020 partners to reduce deforestation in tropical forest countries, TFA 2020 has throughout the years grown its partner members and continues to bring on board those key actors committed to tackling deforestation. Since June 2015, the Tropical Forest Alliance Secretariat is hosted at the World Economic Forum offices in Geneva, with financial support of the governments of the Norway and United Kingdom.” [Source]

The Manufacturing of Greta Thunberg – for Consent: They Mean Business [Volume II, Act IV]

September 17, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

We Mean Business

Above: On February 20, 2019, We Mean Business promoted the “It’s Going to Be Tremendous” podcast series via its Twitter account. The podcast series co-hosted by Christiana Figueres features interviews with We Mean Business CEO Nigel Topping, Greta Thunberg and Jane Goodall. Funding for Global Optimism is provided by We Mean Business.

The founding partners of We Mean Business are Business for Social Responsibility (BSR) (full membership and associate members list), CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) [1], and the World Business Council for Sustainable Development (WBCSD). Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution.

We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019]

Above: The We Mean Business co-founders

Nigel Topping is the CEO of the We Mean Business Coalition, a founding member of the We Mean Business board, as well as the former executive director of CDP (formerly Carbon Disclosure Project). CDP is “a global NGO which has brought together 655 of the world’s investors, representing assets under management of over $78 trillion, to engage with over 6000 of the largest public corporations on the business implications of climate change.” [Source] ClimateWorks [Act I] shares the physical address, inclusive of suite, of both the CDP (West, Americas) and the Climate Policy Initiative (CPI). [235 Montgomery Street, Suite 1300, San Francisco, CA 94104][CPI Website][CDP website]

Topping also serves on the boards of several institutions, including the Science-Based Targets Initiative, the Energy Transitions Commission, the Grantham Institute, the London Pension Funds Authority, and Daimler. [LinkedIn]

In order to support the implementation of its work, We Mean Business collaborates with a number of other organizations. The implementation partners of We Mean Business include the World Resources Institute, WWF, the Rocky Mountain Institute, the United Nations Global Compact, and C40 Cities [2] while network partners include the New Climate Economy, Mission 2020, E3G, the United Nations Environment Programme, and the World Bank. [Full list]

Sitting on the We Mean Business Board are Peter Bakker, WBCSD president; Helen Clarkson, CEO of The Climate Group; Aron Cramer, CEO of BSR; Steve Howard (co-chair), former chief sustainability officer for IKEA; Mindy Lubber, president of Ceres; Paul Simpson, CEO of CDP; Halla Tómasdóttir, CEO of The B Team; Nigel Topping, CEO of We Mean Business; Eliot Whittington, director of The Prince of Wales’s Corporate Leaders Group; and Celine Herweijer (co-chair), partner and global innovation and sustainability leader of PwC (PricewaterhouseCoopers).

The We Mean Business Compliance Committee consists of the aforementioned Steve Howard; Bruce Boyd, principal and senior managing director at Arabella Advisors; Elizabeth McKeon, head of strategy at IKEA Foundation; and Michael Northrop, sustainable development program director at Rockefeller Brothers Fund.

The We Mean Business Corporate Advisory Group includes representatives from UltraTech Cement, Mahindra, BT (British Telecom), Bank of America Merrill Lynch, Community Energy England, Unilever, Interface, CLP Group (China Light and Power Co), Iberdrola, IKEA, and Yes Bank. [Source]

The We Mean Business Coalition was launched in 2014 by Steve Howard who had previously set up The Climate Group in 2003.

Howard served as chief sustainability officer (CSO) at IKEA Group having served on IKEA’s Executive Group Management from 2011-2017. In addition to co-chairing We Mean Business, Howard sits on the board of SE4ALL (Sustainable Energy For All) and serves as co-chair of the World Economic Forum’s Global Future Council on Environmental and Natural Resource Security. [Further reading: Fit for whose purpose? Private funding and corporate influence in the United Nations, Sustainable Energy For All, pp. 86-96]

Above: Image from We Mean Business April 2019 edition newsletter

We Mean Business & Purpose Create the Climate Campaign Lab

 

 

 

New Power: “The ability to harness the connected crowd to get what you want”

 

— Jeremy Heimans, co-founder Purpose/Avaaz, B Team expert [Source]

The June 12, 2018 We Mean Business article “Profiles of Paris: Steve Howard on helping business be a force for good” shares the history of those who assisted in the formation of the We Mean Business coalition:

“Hannah and I reached out to others, to leaders at the Climate Group, Ceres, WBCSD, BSR, and CDP, CLG and the B Team. Some of us met at the fringes of Climate Week NYC and then in October 2013, this group of busy people travelled to a small hotel in Wassenaar in the Netherlands to spend a weekend planning something different…”

Howard outlines the assistance in forming We Mean Business provided by three main NGOs: World Resources Institute, Greenpeace, and WWF, as well as two pivotal institutions that assisted, ITUC and the UNFCCC.

“Dominic Waughray [bio] and the WEF team supported us (a lot) at Davos where we met again. (The WEF team through initiatives such as the Alliance of CEO Climate Leaders have been hugely effective in promoting business action on climate). We reached out to other business leaders, friends in Unilever, Marks and Spencer, DSM, Swiss Re and others. We talked through our plans with, Andrew Steer at WRI, Kumi Nadoo in Greenpeace, Sam Smith in WWF and Sharan Burrow from ITUC and Christiana Figueres in the UNFCCC. Sam had worked with the Climate seven group of NGOs and was generous with her advice on coalition building. We met as a group with the climate seven. We needed to make sure that if we had a super business coalition on climate change that it was genuinely credible with civil society leaders…”

Howard further discloses that the initial funding for We Mean Business came from IKEA, a founding partner in Macron’s Climate Finance Partnership:

“I spoke at length with Per Heggenes at IKEA Foundation and he could see we had a powerful idea. Per gave me a slot of the limited time at his next board meeting…A few minutes later the board agreed to 20 million Euros…When you have to move fast there is little or no time for mistakes. I asked people I really trusted if they would step up and amongst others Jim Walker bravely agreed to be seconded from the Climate Group as secretariat CEO, and Callum Grieve, who I had worked with on the launch of Climate Week NYC a few years before, stepped in on communications.”

Howard confirms the corporate uptake, not only for Climate Week NYC 2014, but for the People’s Climate March:

“We Mean Business launched at Climate Week NYC 2014. Together with the new IKEA Group CEO Peter Agnefjäll, we joined the Climate March, with other business leaders from Virgin, Unilever, NRG, Patagonia and many others. IKEA colleagues promoted the People’s Climate March on the IKEA home page in twenty countries. We had reached out to business contacts everywhere. Tim Cook from Apple joined us on the Climate Week stage to be interviewed by Christiana Figueres…”

Climate Week NYC 2019 sponsors and partners include, but are not limited to: Salesforce, McKinsey, Bank of America, Unilever, IKEA, ClimateWorks, Rockefeller Brothers Fund, Global Citizen (youth and climate activism partner), We Mean Business, and the UN Climate Action Summit. [3] [Source]

Here, Howard’s full disclosure on the relationship with Purpose – the for-profit public relations arm of Avaaz, specializing in behavioural change, “new power” and “ownerless movements” – is striking. Again, we see the theme of corporations and civil society uniting as one under the banner of climate:

“Alongside We Mean Business, Hannah and I had been working with the communications and campaign organisation Purpose to set up a climate campaign lab. We wanted bold breakthrough messages that people would mobilize behind. Purpose were looking at the creation or amplification of ownerless memes and 100% renewable really caught their attention. It got wider traction. And on the final run up to Paris “100% Renewable” got lifted even further and became the call to action for Greenpeace, Avaaz and others. Hundreds of businesses and civil society organisations with the same message so loud and clear you could not miss it.

Howard cites the corporations and monies involved at an early stage, as well as the assistance from Jim Walker, director of partnerships at Sustainable Energy for All. Walker is a co-founder of The Climate Group as well as the founding CEO of We Mean Business. He sits on the advisory board of Energy Unlocked (“Our 2016 EPIC project and platform was supported by ClimateWorks Foundation”), IronOak Energy and Green Collar Foods, and is the executive director of Thirst. In 2014, he established the Climate Mobilization Fund “to assist the IKEA Foundation and others in mobilizing business and civil society action on climate change”:

“At the beginning of 2015, Jim Walker moved to manage the coalition’s funding and Nigel Topping jumped from CDP into the CEO role for the secretariat… As I write this in March 2018, more than 700 companies, with a market capitalisation of over US$15.7 trillion have made more than 1,170 commitments…”

In addition, Walker serves as an advisor to the Purpose Climate Lab. [Source] [Source]

Prior to Paris, the IKEA Foundation doubled its annual funding for the We Mean Business initiative. A press release announcing IKEA’s additional gift of 1 billion EUR “to finance climate action” by 2020 was understood as a means to place “positive pressure” on governments:

“The June before Paris [2015] there was a climate finance meeting of negotiators in Bonn: negotiations were slow. After the decision on We Mean Business, the IKEA Foundation board had just decided to double its annual funding, with an extra 100 million Euros per year going to climate change by 2020. Alongside an IKEA group commitment to a further 600 million Euros into wind and solar energy we had a commitment of 1 billion Euros to finance climate action by 2020. Real, additional money. We announced the 1 billion Euros in Bonn. Yes, the press coverage was good, but we did it for the moment, to put positive pressure on governments.”

In the same way, Greta Thunberg and the climate strikes amplify the “positive pressure” strategy. That is the rationale behind the generous media exposure afforded to the strikes. Rather than the “solutions” appearing top down, they are perceived as being driven by society. Yet nothing could be further from the truth. Encouraging the citizenry to bask under the illusion that the ruling elite must answer to the populace, this quickly transforms into a heightened and euphoric feeling of new-found “people power” amongst the populace. It is in this defining moment that the “solutions” waiting in the wings, can finally emerge.

In the following paragraph, Howard is clear that the role of government to accommodate the “new climate economy” is to develop long-term, well-designed policy frameworks which corporations “can plan on and invest in”:

“We went to the Abu Dhabi Ascent: the pre-COP summit in January 2015. The dialogue between ministers and the private sector was a little limited. From memory, I think it was only Paul Polman (who was absolutely relentless on the run up to Paris) from Unilever and myself that spoke in plenary from the business community… For a business leader I made the rare interjection of saying, “you can regulate us, you can price carbon, you can tax us, but make it long, loud and legal.” We needed policy makers to understand, businesses do not like bureaucracy and red tape but they do like long-term well-designed policy frameworks that you can plan on and invest in…

 

By the time of Paris the coalition partners were in lock-step. Ed Cameron from BSR (with great support from the policy folk in CLG, CERES and other partners) was working as policy director for the coalition and had worked across the teams to craft a business brief with 8 common policy asks. Business leaders were supported and the forward-thinking business community had a common message for negotiators… Many, many, business leaders worked either on the stage or behind the scenes… “

Acknowledging that “clear solid funding is a massive enabler” of the We Mean Business coalition, Howard recognizes those most involved. In the second paragraph, Howard expresses his gratitude to those belonging to NGOs and institutions:

“My greatest thanks go to the leaders of the partners, to Mindy Lubber [Ceres], Peter Bakker [President and CEO of the World Business Council for Sustainable Development (WBCSD)], Aron Cramer [President and CEO of BSR], Paul Simpson [CEO, CDP], Raj Joshi [The B Team], Keith Tuffley [Managing Partner & CEO The B Team], Sandrine Dixson-Declève [former Director of the EU Corporate Leaders Group on Climate Change], Mark Kenber [CEO of The Climate Group] and Helen Clarkson [CEO of The Climate Group]. They took a risk. They took a more challenging path than going alone. Many others across the partners have played key roles, Leah Seligmann [The B Team] and Jean Oelwang [President and Trustee for Virgin Unite and Senior Partner at the B Team], Anne Kelly, Jill Duggan [Prince of Wales’s Corporate Leaders Group], Eliot Whittington [Prince of Wales’s UK Corporate Leaders Group], Damian Ryan, Lance Pierce [President of CDP North America] and Maria Mendiluce [WBCSD].

 

Others deserve our thanks for their partnership and encouragement, Andrew Steer at WRI, Kumi Naidoo, then at Greenpeace, Achim Steiner, Dominic Waughray and the WEF team, Sam Smith and colleagues in WWF, the wider climate seven, Sharan Burrow from ITUC for always building bridges and community and Christiana Figueres and the team at the UNFCCC for creating space.”

Inclusive of Dominic Waughray, who leads Global Public Goods (which “seeks to help shape the existing global governance architecture by adapting to today’s multipolar reality and working to encourage more private-sector capital, entrepreneurship and Fourth Industrial Revolution innovation into public-private cooperation”) all of the institutions recognized by Howard, have been disclosed in the Manufacturing for Consent series as the leading institutions behind the elite-sought fourth industrial revolution as a means to reboot the global economic system, coupled with the coming financialization of nature.

Above: We Mean Business, October 5, 2015, Twitter

 

We Mean Business Co-founder – The B Team

 

The B Team, co-founded by Richard Branson and Jochen Zeitz (former CEO of Puma SE), was formed and incubated by Branson’s Virgin Unite and partner organizations in 2013.

Major funders of The B Team include the Ford Foundation, Kering Group, Guilherme Leal, Strive Masiyiwa, Joann McPike, The Tiffany and Co. Foundation, The Rockefeller Foundation, Unilever and Virgin Unite.

Other major financial supporters at inception included billionaire Derek Handley (CEO of B Team upon launch) and One Young World co-founded by David Jones. Jones is the former CEO of Havas Media and co-creator of the 2009 TckTckTck campaign. Jones, “B Team expert”, is also the founder of You & Mr Jones, a holding company that is one-part venture capitalist, one-part consultancy and one-part agency. The consultancy arm is Blood “the world’s first brandtech™ group”. Jones is the author of Who Cares Wins and served on the Facebook Client Council. In 2019, You & Mr Jones purchased a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver’s biggest client is Unilever. [Source]

Above: TckTckTck Flickr: “The Press Conference of the ‘Beds are Burning’ Launch in Paris was well attended as Kofi Annan, David Jones, Mélanie Laurent, Manu Katché and many other supporters of the campaign made their appearance.”

The B Team Leaders are as follows:

Arianna Huffington: founder of The Huffington Post, founder and CEO of Thrive Global

Christiana Figueres: Convener of Mission 2020, vice chair of the Global Covenant of Mayors, Climate Leader for the World Bank, Distinguished Fellow of Conservation International, board member of Climate Works and the World Resources Institute, member of the Rockefeller Foundation Economic Council on Planetary Health

David Crane: investor and strategic advisor

Emmanuel Faber: chairman and chief executive officer of Danone

François-Henri Pinault: CEO and chairman of luxury brand Kering

Guilherme Leal: co-founder of Natura, serves on the boards of WWF Brazil and the United Nations Global Compact

Hamdi Ulukaya: founder, chairman and CEO of Chobani

Isabelle Kocher: CEO of ENGIE, the world’s largest independent power producer

Jochen Zeitz: co-founder and co-chair of The B Team, founder of the Zeitz Foundation, served 18 years as chairman and CEO of PUMA SE

Kathy Calvin: president and CEO of the United Nations Foundation, former president of the AOL Time Warner Foundation, previously served in senior positions at AOL, Hill and Knowlton, and U.S. News & World Report

Marc Benioff: chairman and co-CEO of Salesforce

Mary Robinson: president of the Mary Robinson Foundation – Climate Justice, former President of Ireland from 1990-1997, member of Richard Branson’s The Elders

Mats Granryd: director general of Global System for Mobile Communications (GSMA), commissioner on the World Business & Sustainable Development Commission

Mo Ibrahim: founder and chair of the MoIbrahim Foundation, founder of Mobile Systems International (MSI) and Celtel International, founding chairman of Satya Capital, (a private equity fund focused on Africa), chairman of TPG-Satya

Muhammad Yunus: chairman of Grameen Bank

Ngozi Okonjo-Iweala: chair of Gavi, The Vaccine Alliance, former Finance Minister of Nigeria and former managing director of the World Bank

Oliver Bäte: CEO of Allianz SE

Paul Polman: served in senior leadership roles at both Nestlé and Procter & Gamble prior to becoming CEO of Unilever (2009-2018), appointed to the U.N. Secretary General’s High-level Panel responsible for developing the Sustainable Development Goals (SDGs), founding member of the World Business & Sustainable Development Commission, U.N.-appointed SDG Advocate, leading member of Financing Capitalism for the Long-Term (FCLT), the Coalition for Inclusive Capitalism, the Global Commission on the Economy and Climate and the Food and Land Use Coalition (which he chairs), counsellor and chair of the Global Advisory Board of One Young World (co-founded by the aforementioned “B Team expert” David Jones), named an Honorary Knight Commander of the Order of the British Empire (KBE) for services to business in 2018, a non-executive director of Dow since 2010.

Ratan Tata: former chairman of Tata Sons, Tata has been conferred the honorary title of Chairman Emeritus of Tata Sons, Tata Industries, Tata Motors, Tata Steel and Tata Chemicals. During his tenure, the group’s revenues grew manifold, totalling over 100 billion USD in 2011-12. He serves on the board of directors at Alcoa as well as on the international advisory boards of Mitsubishi Corporation, JP Morgan Chase, Rolls-Royce, Temasek Holdings, and the Monetary Authority of Singapore.

Sharan Burrow: general secretary of the International Trade Union Confederation (ITUC), commissioner on the World Business & Sustainable Development Commission, Global Covenant of Mayors for Climate and Energy observer and advisor

Yolanda Kakabadse: president of WWF International from January 2010-December 2017

Zhang Yue: chairman and founder of Broad Air Conditioning

[B Team Leaders] [B Team Experts] [B Team Founder Circle and Programmatic Donors]

Above: On February 23, 2017, The B Team and Safaricom announced plans to create The B Team – Eastern Africa

The B Team experts roster is also extensive. It includes:

Alexander Grashow: a senior advisor and lead moderator for the Clinton Global Initiative

Heather Grady: senior fellow, Global Philanthropy for Rockefeller Philanthropy Advisors

Mindy S. Lubber: president and a founding board member of Ceres, coordinator of Ceres’ Business for Innovative Climate & Energy Policy (BICEP), founder of Green Century Capital Management

Jeremy Heimans: co-founder of Avaaz, co-founder and CEO of Purpose, “a home for building 21^st century movements and ventures that use the power of participation to change the world”, advisor to the Bill and Melinda Gates Foundation, the ACLU and Google, recipient of the Ford Foundation’s 75^th Anniversary Visionary Award, World Economic Forum Young Global Leader

Hunter Lovins: president of Natural Capitalism Solutions, author of The Way Out: Kickstarting Capitalism to Save Our Economic Ass – a sequel to the international best-seller Natural Capitalism

John Fullerton: founder and president of Capital Institute, active impact investor through his Level 3 Capital Advisors, former managing director of JPMorgan, a director of the New Economy Coalition, full member of the Club of Rome, creator of the “Future of Finance” blog at CapitalInstitute.org, which is syndicated with The Guardian, Huffington Post, CSRWire, and other media outlets

John Elkington: founding partner and executive chairman of Volans, a consultancy and think-tank driving market-based solutions to the future’s greatest challenges, signatory to the XR Business initiative, member of the WWF Council of Ambassadors, member of the Advisory Board of The Climate Group‘s Clean Revolution Campaign, serves on Newsweek’s Green Rankings Advisory Board, Kering’s Technical Advisory Board, and the advisory board of The Social Stock Exchange just launched by the UK Prime Minister. He is also identified as a member of the Guardian Sustainable Business advisory panel.

Above: The B Team website, July 17, 2017: “Earlier this year Virgin Unite shared the news that Christiana Figueres – former UN climate chief and convener of Mission 2020 – had joined Richard Branson and Jochen Zeitz (B Team co-founders) as one of the B Team’s newest global leaders.” [Source]

Above: The B Team website, January 30, 2019: Greta Thunberg, Climate Activist, Kringlaskolan Södertälje, Sweden, speaking at the Session “Preparing for Climate Disruption” at the Annual Meeting 2019 of the World Economic Forum in Davos, January 25, 2019. Congress Centre – Jakobshorn, Copyright by World Economic Forum / Mattias Nutt [The B Team: To B or Not To B in Davos]

Above: The B Team, March 27, 2019 newsletter: “On March 15, an estimated 1.6 million students in 120 countries participated in the Global Student Climate Strike, calling on leaders to act with the urgency the climate crisis needs. Inspired and humbled by their courage, our Leaders shared their support and thanked these students for reminding the world what its leaders are accountable for—their future.”

Above: The B Team Twitter account, March 15, 2019

Above: The “New Power” advocates: January 22, 2014, Kumi Naidoo, Twitter | From left: Richard Branson, Kumi Naidoo, Jeremy Heimans (Avaaz/Purpose)

Working as part of the Natural Capital Coalition, The B Team supported the development of “the first global, standard Natural Capital Protocol” in 2016. The protocol creates “a set of tools for corporations to “measure their impacts and dependencies on nature”. These tools will be used to support the global plan to monetise nature (a “new deal for nature”). Because “what you can’t value what you can’t measure”. The protocol was launched in 2016, following pilots by more than 40 corporations including luxury brand Kering (B Team major funder, Kering CEO a B Team expert) and Dow Chemical (Dow CEO a B Team “leader”).

Above: Natural Capital Protocol partners

Above: The Natural Capital Coalition

Above: Finance For One Planet, CoP Financial Institutions and Natural Capital, 2016 [Source]

The B Team continues to grow and expand its coalition of corporate executives. In 2018, Indra Nooyi, chairman and former CEO of PepsiCo, joined the coalition. More recently, The B Team welcomed Ajay Banga, president and CEO of MasterCard. Another B Team leader is Andrew Liveris, chairman and CEO of Dow Chemical Company. Liveris also serves as a member of The Nature Conservancy’s Latin America Conservation Council, and the Concordia Leadership Council. [Full bio].

 

Purpose

Purpose, which worked with We Mean Business to set up its climate campaign lab, creates cause-related campaigns for non-profits, foundations, and corporations. Purpose clients and partners include IKEA, Unilever, and the Ford and Rockefeller foundations, to name a few (see image below).

One may need reminding that Purpose “movements” are not decrying the more than 300 assassinations of Colombian leaders over the last two years [August 9, 2018, Source], a tragic number which is no doubt higher today. Rather, they are organizing Concordia Summits to facilitate an advancing privatization in Columbia (and the world at large) as they court right-wing politicians and oligarchs. This can best be described as “power in white face”.

If power dominated through hierarchy and coercion – the emergent “new power” model dominates with influence and persuasion. And while this has been achieved for some decades now by the NGOs comprising the non-profit industrial complex, a growing number of corporations, institutions and states, are now applying it to their business models. The main differences are that first, the organizers remain invisible, and second, the populace is manipulated into believing that they control said movements.

At the helm of this new model is Avaaz/Purpose co-founder Jeremy Heimans. Purpose, the PR firm (with many arms) specializes in movement building and behavioural change.

Heiman’s vision is to organize “people not as citizens but as consumers” so as to further empower corporations and brands that he refers to as “the angels”. Among the firm’s partners are some of the world’s most powerful corporations, foundations and institutions, including The Rockefeller Foundation, Ford Foundation, Unilever,  IKEA, General Electric, Starbucks, TED, Oxfam, SEIU, WHO, UNICEF, ACLU, British Telecom, the Concordia Summit and Nike. Collaborators include We Mean Business and The B Team which is registered to the address of Purpose New York.

Video. Jeremy Heimans & Timms: Kaepernick is New Power’s 6 Billion Dollar Man [Running time: 0:45s]:

With strong ties and loyalties to many elite institutions and oligarchs, such as Purpose partner the United Nations (where Heimans cut his teeth as in intern in 1999), the Omidyar Network, and Virgin’s Richard Branson (founder of The B Team, The Elders, Carbon War Room, etc.), Purpose now has a global presence with seven international offices operating in New York, San Francisco, London, New Delhi, Nairobi, Sao Paulo, and Sydney. This expansion is in line with new behavioural insight teams, which are steadily proliferating in government buildings across the globe.

[Further reading: Purpose Goes to Latin America, Part I, August 8, 2018]

+++

New Power

“Whoever mobilizes is going to win. And if you are understanding new power you can end up on top. Welcome to the new power world.”

The above quote is taken from the marketing video for the book titled New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You (released April 3, 2018). The book authored by Jeremy Heimans (Avaaz/Purpose) and Henry Timms (until recently, the CEO of 92nd Street Y, a 143-year-old institution located in New York City) follows their prior publications: New Power: How It’s Changing The 21st Century (2018) and Why You Need To Know and Understanding ‘New Power’ (Harvard Business Review, 2014).

Timms is the creator and co-founder of Giving Tuesday, “a classic new power movement”. [Source] Giving Tuesday is funded by such giants as the Bill & Melinda Gates Foundation and Facebook. In February 2019, it was announced that Timms would leave 92Y for the Lincoln Centre for Performing Arts where he now serves as president and CEO. Timms continues as co-chair of 92Y’s Belfer Center for Innovation and Social Impact and in guiding Giving Tuesday.

 

At the 2015 Concordia summit, Heimans and Timms co-moderated a panel. Their session, “Introducing: New Power in a Multi-stakeholder World,” featured an exciting line-up of speakers, each pioneering change in their respective industries in innovative ways.”

This year, on September 22-24, 2019, the Concordia Annual Summit is set to be “the largest and most inclusive nonpartisan forum” held alongside the United Nations General Assembly. [Source]

New Power has been named best book of 2018 by the Financial Times, Bloomberg, Fortune, Inc. and CNBC, and Heimans has advised institutions such as the Bill & Melinda Gates Foundation, Google and Unilever. A Harvard University grad and McKinsey & Co. alum, Heimans has addressed the World Economic Forum, the United Nations, TED, and the Aspen Institute. [Source]

On September 30, 2019, at this year’s World Leadership Forum dinner, the Foreign Policy Association will honor Heimans. Hosted by the Foreign Policy Association and coinciding with the United Nations General Assembly, the World Leadership Forum is one of the foremost public forums on global affairs. Individual admissions can be purchased for 1,000.00 USD. [Source]

[Further reading: Purpose Goes to Latin America, Part I]

“The future will be a battle over mobilization.”

 

— Jeremy Heimans and Henry Timms, New Power

Social Good

The creation of the Social Good Summit (launched in 2012) is attributed to Timms, in partnership with the United Nations Foundation, the Bill & Melinda Gates Foundation, Ericsson, the United Nations Development Programme, and Mashable.

Following the Social Good Summit came the launch of the SocialGood “community”. The founding partners of the SocialGood community include the Bill & Melinda Gates Foundation, the Case Foundation, Caterpillar, Cisco, Enactus, Mashable, the Rockefeller Foundation, the United Nations Development Programme, the United Nations Foundation, and 92Y. [Source]

This year’s speakers at the Social Good summit include Greta Thunberg, Christiana Figueres, founding partner of Global Optimism and former executive secretary of the UN Climate Convention, [ACT II], and Kumi Naidoo, secretary general of Amnesty International, former president/CEO of both Greenpeace and TckTckTck. Also featured is Achim Steiner, administrator of the United Nations Development Programme. Steiner is a former advisory board member of TEEB – now the Natural Capital Coalition (the financialization of nature under the guise/branding of a “New Deal for Nature”).

Video: Towards a Global Green New Deal, UN Environment, December 28, 2009 [Running time: 6:20]:

The video above features Achim Steiner promoting the Green New Deal in 2009. Back then, it was promoted as a solution to save the economy; now, it is promoted as a solution to save the climate. In both instances, its sole purpose has been to inject growth into a global economic system on the verge of collapse. The main difference today is that the Green New Deal encompasses the assigning of monetary value to nature. This will transform the global financial system itself, bringing into existence a new financial accounting system which has taken well over a decade to refine. The Green New Deal is essentially a Trojan horse for the ultimate corporate coup of the commons.

“Can investment in green industry technologies and nature-based assets help lift the world out of recession? UNEP and its UN partners are confident it can. According to Achim Steiner, the Executive Director of UNEP its already happening. He says getting out of the recession will be a boost to building a new green economy. Environmentally-focused investment represents an historic opportunity for 21st century prosperity and job generation.”

 

— Towards a Global Green New Deal, UN Environment, December 28, 2009

 

“This is probably the most difficult task we have ever given ourselves, which is to intentionally transform the economic development model, for the first time in human history.”

 

— Christiana Figueres, UNFCC Executive Secretary, February 3, 2015 Press Conference, Brussels [Source]

The strategy to exploit the ecological crisis, in order to save economic growth, is not new. After an initial and fairly short-lived backlash against the “green economy” (growth under the guise of green, UN Conference on Sustainable Development, Rio, 2012), the power elite regrouped. By 2014, Avaaz/Purpose founder Jeremy Heimans would disclose the strategy to “kill green” in order to save it. The green economy was repackaged as the “new economy”.

“Chakrabarti had an unexpected disclosure. “The interesting thing about the Green New Deal,” he said, “is it wasn’t originally a climate thing at all.” Ricketts greeted this startling notion with an attentive poker face. “Do you guys think of it as a climate thing?” Chakrabarti continued. “Because we really think of it as a how-do-you-change-the-entire-economy thing.”

 

— AOC’s Chief of Change -Saikat Chakrabarti isn’t just running her office. He’s guiding a movement, Washington Post, July 10, 2019

The Climate Group

Leading up to the September 2019 media sensation in conjunction with the United Nations Climate Action Summit, the Concordia Summit, and the global climate strikes is Climate Week NYC. This annual event is a project of The Climate Group, co-founder of We Mean Business.

The Rockefeller Brothers Fund also acts as an incubator for in-house projects which later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, from financial institutions such as Goldman Sachs, to media institutions such as Bloomberg to IT conglomerates such as Hewlett Packard. [4]

The Climate Group functions as the secretariat for the Under2 Coalition, an alliance of state and regional governments. As of 2017, the Under2 Coalition brings together over 220 governments from 43 countries, representing 1.3 billion people and 43% of the global economy. The Climate Group’s initiatives “RE100“, “EP100” and “EV100” are run as part of the We Mean Business coalition.

Climate Week NYC was founded in 2009 as a partnership between The Climate Group, the United Nations, TckTckTck, the UN Foundation, the City of New York, the Government of Denmark, and the Carbon Disclosure Project (CDP).

Climate Week NYC 2019, taking place September 23-29, is the biggest Climate Week event in the world. This year, there is a predominant focus on youth with Global Citizen as a key partner. Partners of Global Citizen include Citi, P&G, Coca-Cola Africa, Microsoft, Forbes, Havas, and Johnson & Johnson. [Global Citizen Partners]

Above: July 18, 2019: “Climate Week NYC 2019 is partnering with international advocacy organization Global Citizen for its Youth and Climate Activism Program. The program will reflect the global leadership of young people and its influence on climate action and align with the Youth and Public Mobilization theme of the United Nations Secretary-General’s Climate Action Summit.” [Source] Global Citizen partners include P&G, National Geographic and Radical Media.

“Today’s youth are leading the charge on protecting both people and planet from catastrophic climate change, and through our partnership with Climate Week NYC, we are excited to equip them with the tools and resources to effect more change through the Youth and Climate Activism Program. 2020 will be a pivotal year to catalyze efforts…”

 

— Michael Sheldrick, Vice President of Global Policy and Government Affairs at Global Citizen

 

“The Youth and Climate Activism Program will bring together a number of events specifically focused on engaging and working with young people seeking to engage in climate action and will be the lead focus for Climate Week NYC 2019.”

 

— Helen Clarkson, CEO of The Climate Group

 

“Young leaders are stepping up across the world, calling on everyone to join them on their mission to create a cleaner and healthier planet for future generations. As business leaders, NGOs, and government officials, we must work together and use our influence to step up and help catalyze impactful change.”

 

— Suzanne DiBianca, Chief Impact Officer and EVP of Corporate Relations at Salesforce

Video. Global Citizen Festival 2019, NYC’s Central Park, September 28, 2019 [Running time: 0:30s]:

“Join Queen + Adam Lambert, Pharrell Williams, Alicia Keys, OneRepublic, H.E.R., and Carole King in NYC’s Central Park … Download the Global Citizen app today to start taking action and earn your free tickets.”

Above: The Climate Group welcomes Greta Thunberg – its most successful social experiment to date, Twitter

Above: Teen Vogue climate strike special issue, September 16, 2019

The sober images of Thunberg, as depicted and shared by the Climate Group, and the media at large, are very much intentional as outlined in the orginal document “Leading the Public into Emergency Mode: A New Strategy for the Climate Movement” published by The Climate Mobilization:

“The way we respond to threats — by entering emergency mode or by remaining in normal mode — is highly contagious. Imagine the fire alarm goes off in an office building. How seriously should you take it? How do you know if it is a drill or a real fire? Those questions will be predominantly answered by the actions and communications of the people around you, particularly people designated as leaders. If they are chatting and taking their time exiting the building, you will assume that this is a drill. If people are moving with haste, faces stern and focused, communicating with urgency and gravity, you will assume there is real danger and exit as quickly as possible.” [Section: Both Emergency Mode and Normal Mode Are Contagious] [Emphasis in original]

The American exceptionalism ideology espoused by the Climate Mobilization is shared by many inclusive of the World Business Academy:

“And if you really want to know how much money a green environment is going to create, I would urge you to look at the economy the United States of America in 1939 in compared to the economy of the United States of America in 1947… it turns out we got really rich by doing the right thing. We mobilized. We saved democracy for the free world and in the process we built the Western democracy that’s been running the world for them ever since. The same or better awaits us if Margaret Klein Solomon is successful and I believe she will be with her efforts at Climate mobilization.”

 

— Rinaldo Brutoco, World Business Academy, introduction for The Climate Mobilization founder, Margaret Klein Salamon, Event: “2019: The Year of Climate Mobilization”, February 2019, [Source]

 

Climate Week 2017 Sponsors

Business For Nature

“…our natural world provides environmental services to our economy worth over $125 trillion annually.”

 

— Business For Nature website

 

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020.”

 

“How can business deliver for Nature?… promoting policy changes to governments to establish the policy frameworks needed to drive economic changes at scale.”

 

“THE OCEAN ECONOMY ESTIMATED TO BE WORTH $2.5 TRILLION PER ANNUM”

New coalitions are forming to assist in the implementation of the financialization of nature. That is, the privatization of nature, global in scale, ushered in under the guise of protecting biodiversity. WWF leads the public charge with the “New Deal For Nature” and “Voice for the Planet” campaigns, while the Natural Capital Coalition, with institutions and NGOs such as the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES – a Natural Capital Coalition partner), the Convention on Biological Diversity (CBD), The Nature Conservancy and Conservation International work in united servitude to corporate power to advance the total capture of nature’s “services”.

One recently formed coalition is Business For Nature. Launched on July 2, 2019, the coalition founders are We Mean Business, the World Economic Forum, The Nature Conservancy, WWF, the Natural Capital Coalition, the World Resources Institute, the IUCN, The Food and Land Use Coalition, Confederation of Indian Industry, Entreprises pour l’Environnement (EpE), Tropical Forest Alliance, and the International Chamber of Commerce.

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

 

— Business For Nature website

The financialization of nature is coming. And while the media and NGOs work overtime to ensure that the citizenry remains focused on Extinction Rebellion antics, the global climate strikes, and the spectacle at large, the “New Deal for Nature” continues to accelerate forward with zero dissent. There is not a single word of opposition, or even reference to its existence from climate “movements” such as Extinction Rebellion or 350.org. Nor is there a single word of dissent from young Thunberg, who is enclosed by those working toward the “New Deal For Nature” campaign that holistically masks the full commodification of the planet’s “ecosystem services” at scale (i.e. new markets).

Above: John Elkington, founder of Volans, B Team “expert”, and Extinction Rebellion Business signatory

Momentum is needed. Get your marching boots on. Demand your politicians and governments align with the Paris Agreement – a politically correct suicide pact.

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020 and to adopt policies to change the rules of the economic game to ensure a future in which people and nature thrive together.”

 

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

 

“The risks create ‘significant opportunities’ … $22.6 trillion opportunity for water infrastructure by 2050″

The Business for Nature website features the WWF video presentation “Sustainability: The Only Business Plan For Our Planet” (published on May 16, 2019). This video is the condensed version for the longer WWF video presentation “Our Planet: Our Business” (published on June 27, 2019).

WWF – “Our Planet: Our Business”

“The global business community can be a powerful force to drive action for nature – find out why we are confident that change is possible. Our Planet: Our Business, a new film for business inspired by the Netflix series Our Planet, is available to watch now.” [Source]

The Our Planet series launched on Netflix in April 2019. The series – a collaboration between WWF, Netflix and Silverback Films – it  showcases the world’s “rich natural wonders, iconic species and wildlife spectacles that still remain”. Within the first month of its release, the film was watched in over 25 million homes around the world, making it the most successful documentary series ever produced by Netflix. “It was the first series of its kind to carry an important conservation message at its heart.” [Source: WWF].

But this is not the whole truth.

A partial truth is disclosed in the April 5, 2019 article “Landmark documentary series Our Planet highlights need for global action to protect nature, says WWF”:

“WWF is calling on the public to stand up for the planet and is asking global leaders to address our nature emergency by working together to develop a global plan of action, a New Deal for Nature and People… In 2020 we have the chance to put the world on the path to a better future, due to a historic coming together of key international decisions on environment, climate and sustainable development that have the potential to put our planet at the heart of our economic, political and financial systems.”

The purpose of the series was to carry an important conservation message – with behavioural economics at its heart. That is, to slowly build acquiescence for, and acceptance of, the coming financialization of nature. That is, the grotesque commodification of nature, shrouded behind stunningly beautiful and heart-wrenching emotive images which provoke angst, empathy and urgency while the new financial instruments which will assign monetary value to nature are never spoken of. Senior influencer “Sir” David Attenborough plays a pivotal role for the coming “New Deal For Nature” in servitude to the ruling classes.

Above: David Phillips, We Don’t Have Time Board of Advisors

Featured in the WWF promotional video, “Our Planet: Our Business” include Christiana Figueres, Attenborough (face for the New Deal For Nature) and “crude capitalist” Anand Mahindra:

“My main task as a crude capitalist is to dismiss two myths. The first myth is that there is a trade-off between choosing to do something to improve the climate.”

 

— Anand Mahindra, Chairman, Mahindra Group speaking to Al Gore & company, We Mean Business, January 25, 2018

In the WWF “new film for business”, we have the long-awaited for introduction of monetizing the natural world, cautiously being introduced to the public:

“It’s only as we have started to lose things that we have begun to realise the true value of nature. As Earth’s biodiversity drops, things we have taken for granted start to disappear. Clean air and water, the food we eat, the soil it grows in. A benign climate, productive seas. A healthy world provides us and our businesses with all of these for free. But if we were to place a value on them? The services that biodiversity provides for us are estimated to be worth twice as much as the entire globe’s GDP.”

 

This is not about saving our planet, this is about saving ourselves. We are the chief beneficiaries of our biodiverse, stable home. Our civilisation won’t work without it. To change this situation will require action on an industrial scale, and at an unparalleled speed. We have just ten years to drastically alter our path.”

To sell the 21^st century fairytale that capitalism will be magically reinvented, transformed to be both ethical and sustainable, the hegemonic forces at the helm of the current global economy will require two things: first, segments of the population that have been thoroughly conditioned to swallow assurances defying all logic and physical realities, and second, “narrative[s] around how your products are sustainable and healthy”, with impact stories as well:

“If you ask any other generation, “What is the purpose of business?” they will say, “What colour is the sky? The purpose of business is to make money.” If you ask millennials that question, forty-seven percent said some version of the purpose of business is to improve society and protect the environment. This is a fundamental sea-change in the way an entire generation thinks about business. It’s going to mean that if you want to attract the top talent and retain them, if you want to win over millennial customers and attract the thirty trillion dollars of capital that’s currently being given to millennials by the baby boomer generation, you’re going to have to have a narrative around how your products are sustainable and healthy. You’re going to have to have an impact story as well.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

Bannon (quoted above), the WWF chosen conduit to the millennial demographic so desired by the corporate ruling class, explains how capitalism and greed can co-exist to create a better world. There is no need for sacrifice:

“We’re actually trying to prove that you don’t have to concede on anything. We want to convince the purely greedy capitalists that if all they want to do is make more money, they should still invest in these companies that are solving these big problems.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

And what is this concession-free solution that will alter the global capitalist economic system – in which violence and exploitation prove necessary in order for the system to maintain and extend its hegemony– to a magically transformed ethical, gentler capitalism? Bannon describes the transformation as a “new conception”:

“We believe that business as usual, this business that’s meant about purely chasing profits, is on the way out. And there’s a new conception of business that’s going to take its place. That’s about not only generating profit, but actually solving social or environmental issues.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

In this “new conception of business”, there are no limitations placed upon the industrial economic system:

“The broad strategy for this new business as usual is clear. We just have to make sure that everything we do, we can do forever.”

Here, WWF acknowledged the growth imperative within the capitalist economic system – without mentioning the actual capitalist economic system itself. How will the growth issue be resolved while maintaining the very economic system that is absolutely dependent upon it? The answer is revealed in WWF’s point 5 – “reimagine success”:

“The most damaging element of today’s society is its quest for perpetual growth. ‘We’ve got an economic system that depends upon growing forever. How does that reconcile itself with a thriving planet?’ Growth for growth’s sake will have to lose its attraction. ‘We cannot think of economic success if we’re deteriorating the environment, and I think that has to be in the essence of each person that wants to lead a country, to lead a company.’ The new sustainable economy will readdress this. ‘We need to create economies that allow us to thrive, whether or not they grow. But something can thrive without getting bigger. It’s just thrumming, alive, creating, regenerating, doing well, and it looks great to us and we feel the energy in that.’ Our reinvented model for Business As Usual will ultimately begin to mimic nature. Adapting to thrive within the finite world about it. Indeed, there is no alternative.”

This poor explanation resembling a new age mantra, is worse than wrong – it is nonsense. Reimagining success will not stop the growth imperative inherently built into the capitalist economic system. There will be no “reinvented model for business as usual” within the capitalist economic system that does not collapse without growth. “The new sustainable economy will readdress this” means, in real terms, “we really have no fucking clue”.

The last sentence “[i]ndeed, there is no alternative”, as highlighted above, is the lie they want you to believe. Consider that collectively, the populace appears to believe that not only is it possible to colonize another planet, but that we will do so in the not-so-distant future. This is incredible considering the massive odds of and colossal barriers to such an endeavour succeeding. Thus, it is alarming, that this same populace appears not to believe it is not possible to create new societies where necessity is detached from want (superfluous consumer goods). This begs the question – have we been fully conditioned to believe only those that represent hegemonic interests? It is a sound question considering the billionaires of the world are currently petrified of the capitalist system collapsing – while those oppressed by the capitalist system believe it cannot be dismantled. Yet we can dismantle institutions. We can dismantle the capitalist economic system devouring what remains of the natural world – but not if we identify with our oppressors and the very system that enslaves us. It is our natural world and her living natural communities that sustain us. Not industrial civilization – not technology.

The following film segment leads to an introduction to Greta Thunberg:

“We have come here to let you know that change is coming, whether you like it or not.”

Thunberg’s pivotal role in the global campaign to save global growth is found within this dialogue: “So the vital thing the business community needs to do is come together to encourage politicians to set the global frameworks that will accelerate progress to a sustainable world.”

Featured in the film is Ellen MacArthur. MacArthur is assisting in the building of momentum toward a said “circular economy” having founded the New Plastics Economy initiative unveiled in January 2019 at Davos. The Coca-Cola Company, Danone, MARS, Novamont, L’Oréal, PepsiCo, Unilever, Amcor, and Veolia are the initiative’s Core Partners. Other partners include Evian, Google, H&M, Intesa Sanpaolo, and Nike. New Plastics Economy “Knowledge Partners” include Arup, IDEO, McKinsey, and SYSTEMIQ.

Above: Sarkozy awards Ellen MacArthur the Légion d’Honneur, 2008 [Yachting World]

Above from left: Ellen MacArthur, Evian’s global brand director, Patricia Oliva, Christiana Figueres, and Stella McCartney, WEF Arctic Basecamp, Davos, 2019 – Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in a partnership with Kering. A 2017 report found that “the equivalent of one dustbin truck-worth of textiles is landfilled every second.”

In the WWF feature, MacArthur assures the viewer there is no such thing as waste: “Waste is just a resource in the wrong place.” Consider this phrase the new mantra for the world’s most powerful yet reformed capitalists intent on business-as-usual rebranded under the guise of sustainability saviours. Here’s hoping we can store all the world’s nuclear waste (i.e. resource in the wrong place) in the front yard of one of MacArthur’s residences.

While Mahindra of the Mahindra Group highlights his commitment (on behalf of his two hundred and twenty-five thousand colleagues) that “by the year 2040, the entire Mahindra Group of companies would be carbon neutral” (think offsets), Dave Lewis, CEO of Tesco explains the corporation’s commitment to recyclable plastics:

“WWF narrator: “Even the most complex, global business communities will work to eliminate waste.”

 

Lewis: “We asked all of our suppliers to tell us exactly which material was in their packaging. And we said, By the end of 2019, we want to take no material into our business that’s not recyclable. Can you manage that? If we do set a standard, most of our suppliers will want to come with us. We can do that. As a responsible business, why wouldn’t we?” (dramatic theme music plays in background)

There is no plan to largely eliminate plastics.

Lewis further assures us:

“For both palm oil and soy, we have sustainable sources for one hundred percent of what we sell within the UK and in Central Europe, and about forty percent in our Asia business. So we have a commitment to get to one hundred percent in total.”

As discussed within this series, there is no such thing as sustainable palm or soy, produced at industrial scale. There are only billion dollar certification schemes conceptualized by WWF et al. which excel in the art of greenwashing in order to protect and maintain guilt-free consumption in the Global North. Displacement, landgrabbing, and bulldozing biodiversity/death of sentient life are the price those in the Global South must pay for those in the Global North to spread Nutella on their morning toast and other irrelevant things we consume in exchange of our natural world. In the face of a climate emergency with twelve said years to stave off collapse, one cannot be expected to give up Nutella*, Unilever Dove “beauty bars”, and other “essentials” the Global North cannot be expected to go without. [*Ferrero who manufactures Nutella, purchased Nestlé’s U.S. confectionary business in 2018. Halloween in the Global North is a palm oil bloodbath that literally continues unabated.]

In regard to the decimation of the Earth’s remaining forests (many lost to palm and soy monoculture), the President of Costa Rica, Carlos Alvadaro assures us:

“Now we have shown that it’s possible to reverse deforestation. We’ve done that in the last decades. We reached twenty percent of our coverage with forests, and we managed to increase that to fifty percent, currently.”

Yet, the September 26, 2018 scientific paper The ephemerality of secondary forests in southern Costa Rica demonstrates that half of Costa Rica’s regrown forests are gone within two decades: “Secondary forests are vital parts of the ecosystem, but in Costa Rica many of them are re-cleared before achieving old-growth levels of biodiversity.” [Source] What is equally grotesque is the fact that no one questions what has happened to the living sentient animals that must have existed in these cleared swathes of forests. In the spectacle, stunning animals and wildlife who many humans empathize with are exploited via (stunning) visuals as a means to create acquiescence and even desire for a global “New Deal For Nature”.

In real life, utilizing language and framing – the single reference of “biodiversity” creates a collective acceptance of “afforestation”, land acquisitions and theft via “conservation”, and carbon markets (inclusive of REDD+). With the application of a single word, coupled with a false market solution, all conjured images of sentient animals facing ominous peril are instantly saved then filed away. Out of sight, out of mind, out of existence. As Western societies become more and more disconnected from the natural world, it becomes much easier to sell “solutions” that accept the death and subsequent loss of diverse tree communities, insects, amphibians, flora and fauna. This can be witnessed today for climate mobilizations that first and foremost demand “green” energy technologies, technologies which promise the further annihilation of life in the natural world.

There is certainly more to be deconstructed in the WWF business feature film, but let us digress. One only has to follow the work of Stephen Corry to observe the torture, rape, murder and displacement of Tribal Peoples carried out under the WWF banner of “conservation”. It is well documented and horrific. However, having conditioned society to no longer read beyond 140 characters or so, it is an easy feat to sell the “New Deal For Nature” when your advertising content contains the most beautiful images found in our human existence – the physical planet and all of her life forms.

Climate change is a direct product of capitalism and will not be mitigated by more capitalism. Ecological devastation, resource depletion, and collapsing ecosystems are all a direct result of capitalism. This destruction of our natural world will not and cannot be halted by more capitalism – regardless of what colour or adjective is placed in front of it.

 

 

End Notes

[1] The Corporate Leaders Group on Climate Change (CLG), a group hosted by the University of Cambridge’s Programme for Industry, describes itself as comprising “business leaders from major UK, EU and international companies who believe that there is an urgent need to develop new and longer-term policies for tackling climate change.” In September 2008 18 corporate executives signed a letter from the UK CLG to the leaders of the three largest UK political parties — supporting the UK Climate Bill before the parliament and support for the European Union adopting a target of a 30% cut in greenhouse gas emissions by 2020. In the letter, the UK CLG stated that, in the context of the European Union Emissions Trading Scheme, it supported including unspecified “existing technologies must be deployed rapidly and a range of new technologies must be brought to market” (E.ON, one of the signatories to the letter, was touting a raft of new power stations it was proposing across Europe as being “CCS-ready”).

The inclusion of the CEOs of E.ON UK and BAA as signatories to the letter drew a scathing response from Ben Stewart, the Greenpeace communications director. “This is hypocrisy of the purest strain. It’s astounding that E.ON would call for action on climate change when they’re agitating to build Britain’s first coal-fired power stations in decades. It makes an environmentalist’s jaw drop to see the BAA logo on this letter when they’re trying to expand airports across the nation,” he told the Guardian. “This is like Howard Marks [a convicted drug smuggler] calling for a crackdown on pot. If the executives of these companies want action on climate change they should immediately lock themselves in their boardrooms and not come out until Kingsnorth and Heathrow expansion have been dropped.” [Source: Sourcewatch]

In 2010, The Corporate Leaders Group on Climate Change was identified as a partner in the TckTckTck campaign, co-founded by Greenpeace. [Source]

[2] “C40 Cities connects 96 of the world’s greatest cities to take bold climate action, leading the way towards a healthier and more sustainable future. Representing 700+ million citizens and one quarter of the global economy, mayors of the C40 cities are committed to delivering on the most ambitious goals of the Paris Agreement at the local level, as well as to cleaning the air we breathe. The current chair of C40 is Mayor of Paris Anne Hidalgo; and three-term Mayor of New York City Michael R. Bloomberg serves as President of the Board. C40’s work is made possible by our three strategic funders: Bloomberg Philanthropies, Children’s Investment Fund Foundation (CIFF), and Realdania.” [Source] In 2011 a formal merger transpired between C40 and CCI’s Cities Program, forged by President Clinton and then Mayor of New York City and C40 Chair, Michael R. Bloomberg. [Source]

[3] Full list: Climate Week NYC 2019 sponsors and partners include Salesforce, McKinsey, Bank of America, Engie Impact, Unilever, AT & T, Estee Lauder, International Copper Association, Orsted, Exelon, PWC, IKEA, BT, National Grid, TCI Co., ABInBev, Trane, Morrison Foerster, Natixis, ClimateWorks, Rockefeller Brothers Fund, NYC Official Guide, Global Citizen (youth and climate activism partner), We Mean Business, Kigali, Raw, Alchemy Mill, 3Degrees, The New Republic, Nationale Postcode Loteri, UN Climate Action Summit.  [Source]

[4] The Climate Group: The Rockefeller Brothers Fund also acts as an incubator for in-house projects that later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, including big polluters such as energy giants BP and Duke Energy, as well as several partner organizations, one being that of the big NGO Avaaz. The Climate Group are advocates of unproven carbon capture and storage technology (CCS), nuclear power and biomass as crucial technologies for a low-carbon economy. The Climate Group works closely with other business lobby groups, including the International Emissions Trading Association (IETA). The IETA has worked consistently to sabotage climate action. The Climate Group also works on other initiatives, one being that of the ‘Voluntary Carbon Standard’, a global standard for voluntary offset projects. One marketing strategist company labeled the Climate Group’s campaign ‘Together’ as “the best inoculation against greenwash”. The Climate Group has operations in Australia, China, Europe, India, and North America. It was a partner to the ‘Copenhagen Climate Council’.

 

 

 

 

WATCH: Victim of the WWF (World Wildlife Fund)

ZEMBLA – Onderzoeksjournalistiek

Documentary published on May 24, 2019

 

“ZEMBLA investigates the collateral damage of the World Wildlife Fund’s (WWF) battle for nature conservation. ZEMBLA discovers that WWF promotes birth control programs that include contraception and even sterilization for men and women.

The fight against poachers is getting grimmer all the time. ZEMBLA travels to India, where local inhabitants are wrongly accused of poaching, are being tortured and sometimes even killed. On camera, guards from Kaziranga National Park state that they are allowed to shoot unwanted people.” [Source] [Running time: 39:52]

WATCH: Selling Extinction

Prolekult Films

Published April 26, 2019

“Selling Extinction is a short introduction to the capitalist notion of a “Green New Deal”, the NGOs that support it and the recent Extinction Rebellion protests in London.” [Running time: 23:43]

 

[Prolekult is a Marxist film, writing and culture platform based in Birmingham, England. The project is presently run by James Bell (writing and narration) and Alex Bushell (editing and filming). The purpose of the project is to provide high-quality film content looking at world politics, culture and economics from a Marxist perspective. You can support them on Patreon and follow them on Twitter.]

The Manufacturing of Greta Thunberg – for Consent: The Most Inconvenient Truth: “Capitalism is in Danger of Falling Apart” [ACT III]

January 28, 2019

By Cory Morningstar

 

This is ACT III of the six-part series: The Manufacturing of Greta Thunberg – for Consent: The Political Economy of the Non-Profit Industrial Complex

 

In ACT I of this new body of research I opened the dialogue with the observations of artist Hiroyuki Hamada:

 

“What’s infuriating about manipulations by the Non Profit Industrial Complex is that they harvest the goodwill of the people, especially young people. They target those who were not given the skills and knowledge to truly think for themselves by institutions which are designed to serve the ruling class. Capitalism operates systematically and structurally like a cage to raise domesticated animals. Those organizations and their projects which operate under false slogans of humanity in order to prop up the hierarchy of money and violence are fast becoming some of the most crucial elements of the invisible cage of corporatism, colonialism and militarism.”

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [Addenda: I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

Volume I:

In ACT I, I disclosed that Greta Thunberg, the current child prodigy and face of the youth movement to combat climate change, served as special youth advisor and trustee to the foundation established by “We Don’t Have Time”, a burgeoning mainstream tech start-up. I then explored the ambitions behind the tech company We Don’t Have Time.

In ACT II, I illustrated how today’s youth are the sacrificial lambs for the ruling elite. Also in this act I introduced the board members and advisors to “We Don’t Have Time.” I explored the leadership in the nascent We Don’t Have Time and the partnerships between the well established corporate environmental entities: Al Gore’s Climate Reality Project, 350.org, Avaaz, Global Utmaning (Global Challenge), the World Bank, and the World Economic Forum (WEF).

In ACT III, I deconstruct how Al Gore and the Planet’s most powerful capitalists are behind today’s manufactured youth movements and why. I explore the We Don’t Have Time/Thunberg connections to Our Revolution, the Sanders Institute, This Is Zero Hour, the Sunrise Movement and the Green New Deal. I also touch upon Thunberg’s famous family. In particular, Thunberg’s celebrity mother, Malena Ernman (WWF Environmental Hero of the Year 2017), and her August 2018 book launch. I then explore the generous media attention afforded to Thunberg in both May and April of 2018 by SvD, one of Sweden’s largest newspapers.

In ACT IV, I examine the current campaign, now unfolding, in “leading the public into emergency mode”. More importantly, I summarize who and what this mode is to serve.

In ACT V, I take a closer look at the Green New Deal. I explore Data for Progress and the targeting of female youth as a key “femographic”. I connect the primary architect and authors of the “Green New Deal” data to the World Resources Institute. From there, I walk you through the interlocking Business & Sustainable Development Commission, the Global Commission on the Economy and Climate, and the New Climate Economy – a project of the World Resources Institute. I disclose the common thread between these groups and the assignment of money to nature, represented by the Natural Capital Coalition and the non-profit industrial complex as an entity. Finally, I reveal how this has culminated in the implementation of payments for ecosystem services (the financialization and privatization of nature, global in scale) which is “expected to be adopted during the fifteenth meeting in Beijing in 2020.”

In the final act, ACT VI [Crescendo], I wrap up the series by divulging that the very foundations which have financed the climate “movement” over the past decade are the same foundations now partnered with the Climate Finance Partnership looking to unlock 100 trillion dollars from pension funds. I reveal the identities of individuals and groups at the helm of this interlocking matrix, controlling both the medium and the message. I take a step back in time to briefly demonstrate the ten years of strategic social engineering that have brought us to this very precipice. I look at the relationship between WWF, Stockholm Institute and World Resources Institute as key instruments in the creation of the financialization of nature. I also take a look at what the first public campaigns for the financialization of nature (“natural capital”) that are slowly being brought into the public realm by WWF. I reflect upon how mainstream NGOs are attempting to safeguard their influence and further manipulate the populace by going underground through Extinction Rebellion groups being organized in the US and across the world.

With the smoke now cleared, the weak and essentially non-existent demands reminiscent of the 2009 TckTckTck “demands” can now be fully understood.

Some of these topics, in addition to others, will be released and discussed in further detail as addenda built on the large volume of research. This includes stepping through the looking glass, with an exploration of what the real “Green New Deal” under the Fourth Industrial Revolution will look like. Also forthcoming is a look at the power of celebrity – and how it has become a key tool for both capital and conformity.

[*Note: This series contains information and quotes that have been translated from Swedish to English via Google Translator.]

 

 

 

A C T   T H R E E

 

Malena Ernman: WWF Environmental Hero of the Year, 2017

Greta Thunberg’s mother and father. Opera singer Malena Ernman with husband actor Svante Thunberg at the Polar Music Prize, 2012. Ernman represented Sweden in the Eurovision Song Contest in 2009. Photo: Chapman

In October, 2018, Miljö & Utveckling recognized We Don’t Have Time founder, Ingmar Rentzhog, as Sweden’s #1 Environmental Influencer of the year. [Source: The Secret Sauce of a Global Climate Movement]

Greta Thunberg, special youth advisor and trustee to the burgeoning mainstream tech start-up, We Don’t Have Time,  was recognized as the #2 influencer of the year.

The previous month, on September 1, 2018, Dagens Nyheter, Sweden’s most prominent newspaper, ran an op-ed from Global Challenge titled “The Acute Climate Crisis Requires a Broad Political Gathering”:

“Although much of the change required is both possible and profitable, vigorous political campaigns are essential to adjust prices, taxes and regulations so that the transition to a sustainable society becomes attractive, profitable and fast. ” [Full letter in English]

“The signatories stand ready to assist in the process, in support of transforming our society and the wider world into a low-carbon economy: Mats Andersson, Vice Chairman of the Global Challenges Foundation; Erik Brandsma, CEO of Jämtkraft; Malena Ernman, Opera Singer; Antje Jackelén, Archbishop; Staffan Laestadius, Professor Emeritus KTH; Kristina Persson, former Minister of the Future; Ingmar Rentzhog, Chairman of the Global Development Challenge; Johan Rockström, Professor of Environmental Sciences SU; Daniel Sachs, CEO of Proventus; and Anders Wijkman, Chairman of the Club of Rome.”

Anders Wijkman, cited in the above signatories, is a former member of parliament, chairman of the Swedish Environment Council and the former co-president of the Club of Rome. He is also a member of Global Utmaning with a special commitment to climate issues and circular finances.

Also cited in the above signatories is Malena Ernman, mother of Greta Thunberg.

In an interview published October 15, 2018 recognizing Rentzhog as the “#1 Environmental Influencer of the year”, Miljö & Utveckling asks Rentzhog who are his greatest influences. He cites Greta Thunberg, yet does not mention the assistance his company provided Thunberg (current We Don’t Have Time special youth advisor and trustee) that would result in her campaign going international. Nor does he identify his relationship with Thunberg’s mother, Marlena Ernman, who is briefly cited in the same article.

Earlier in the year, on May 4, 2018, Rentzhog and Ernman were both featured guests at the Friday opening gala of the climate conference (“climate change day”) held from May 4-6 in Stockholm, Sweden. Greta Thunberg’s sister, Beata Ernman-Thunberg, was also featured in the program. This was a low key, modest event.

Thunberg was born into privilege and wealth.

Her mother is Swedish opera singer and celebrity Malena Ernman. Her father is actor Svante Thunberg, while her grandfather is actor and director Olof Thunberg. “Her ancestor on her father’s side is the Nobel Prize winner, Svante Arrhenius. Arrhenius was a Swedish physicist and chemist who received the Nobel Prize for Chemistry in 1903. He is known for myriad scientific contributions but it was his discovery that an increase in atmospheric carbon dioxide increases the Earth’s surface temperature. That finding led to the conclusion that human-made carbon dioxide emissions cause global warming.” [Source][On the Influence of Carbonic Acid in the Air upon the Temperature of the Ground, Svante Arrhenius, 1896]

The newspaper Svenska Dagbladet (SvD) is the third largest in circulation in Sweden. It has been generous in its coverage of both Thunberg and her mother, Ernman.

On May 30, 2018, SvD selected Thunberg as one of its winning laureates in the SvD youth writing competition for the climate.

Prior to this, on April 21, 2018 SvD gave coverage of the families book that was underway. The book “Scener ur Hjärtat” (which translates in English to “Scenes of the Heart”), about the mental health challenges within her family coupled with anxieties facing climate change, would be launched on August 24, 2018, four days following the first day of Thunberg’s school strike (August 20, 2018).

World Wildlife Fund (WWF), perhaps the most corporate and egregious NGO in the world, and a fully corporatized Greenpeace, have both been instrumental in the propping up of Thunberg with the support of other international NGOs such as 350.org. On October 11, 2017, WWF Sweden awarded Ernman with the Environmental Hero award.

“Artist Malena Ernman and biologist Rebecka Le Moine appointed Miljöhälter of the Year by WWF” [Source]

On September 17, 2018, WWF Sweden named Thunberg as one of its three nominees for the Young Environmental Hero of the year 2018.

Greenpeace Sweden: ” Malena Ernman is an incredible activist in the fight to preserve our forest for future generations. Thanks to the support of her, and all of you other amazing people who support us, we can continue to protect our outstanding planet. Do you also want to give away a Christmas present that makes a real difference?” [Source: Facebook]

Greenpeace also utilizes Ernman, and Thunberg, to promote their powerful brand. Few are aware that in 1997, Greenpeace believed that climate policy must reflect the understanding that the world must not exceed a 1ºC temperature rise. Yet not long after, in 2009, with a full ecological crisis now engulfing the planet, Greenpeace led the demand (at the United Nations Conference of the Parties in Copenhagen), for a binding agreement that would allow the Earth to further warm to a full 2ºC. The 2ºC demand, under the umbrella group TckTckTck, co-founded by Greenpeace, would undermine Bolivia, the G77 and other small island states that had fought for a binding agreement to keep global temperatures from exceeding 1ºC. The following year, 350.org – another co-founder of TckTckTck – would undermine the Indigenous peoples of Bolivia yet again at the World People’s Conference on Climate Change and the Rights of Mother Earth, held in Cochabamba, Bolivia.

+++

“Capitalism is in Danger of Falling Apart”

“But the more important fact remains: the mainstream debate is about how to practise capitalism, not whether we should choose between capitalism and some other system.” — Generation Investment

“We are making the case for long-term greed.” Al Gore and David Blood, in Generation’s New York City Office. August 25, 2015. (Christopher Griffith) [Source]

Utilizing the power of celebrity (an unprecedented phenomenon for the expansion of capital in the west), today’s global influencers such as Thunberg, are fully utilized to create a sense of urgency in regard to the climate crisis. The unspoken reality is, they are the very marketing strategy to save capitalism. This is a very “inconvenient truth”.

The Financial Times, July 27, 2014:

“Now is a crucial moment for investors, he continues. “The next five to 10 years is the most critical time to accelerate the transition to a low-carbon economy. We think capitalism is in danger of falling apart. As a result, the business, which has been fairly reticent in the past about the mechanics of investing sustainably, is planning to increase its visibility. ‘We need to go all in. We are going to be more aggressive because we have to.'” — Blood and Gore: “Capitalism is in Danger of Falling Apart”, Financial Times, July 27, 2014

The September 8, 2015 article “David Blood and Al Gore Want to Reach the Next Generation” published by Institutional Investor, disclosed that “the California State Teachers’ Retirement System [CalSTRS], the second-­largest public pension fund in the U.S., with $191 billion in assets, was the first American institutional investor to invest in Generation.” This was part and parcel of the divestment campaign led by Ceres partner 350.org on behalf of wall street and finance. Jack Ehnes, CEO of CalSTRS, also serves on the board of Ceres.

The same article sheds light on the driving force behind the environmental NGOs that comprise the non-profit industrial complex and interlocking directorate highway that merges the non-profit industrial complex (NPIC) with the corporate world of finance:

“I would highly recommend people who are looking to divest from carbon take a look at Generation,’ says Larry Schweiger, a longtime conservationist and a board member of the Climate Reality Project, a nonprofit founded by Gore to promote education and initiatives about climate change. Schweiger was president and CEO of the National Wildlife Federation from 2004 to 2014; under his watch the NWF became a Generation investor. ‘It was one of the best-­performing investments in our portfolio.’ he says.” — September 8, 2015, “David Blood and Al Gore Want to Reach the Next Generation,  Institutional Investor

Jumping forward, to April 29, 2018, the article, Al Gore: Sustainability is History’s Biggest Investment Opportunity, published by the Financial Times, discloses “climate wealth” is not for the many, but rather for the few:

“Generation lists large public sector investors among its clients, such as Calstrs, the $223bn Californian teachers’ pension plan, the $192bn New York State pension plan and the UK’s Environment Agency retirement fund. It also manages money for wealthy individuals but has stopped short of opening to retail investors. Almost all its assets are run in equity mandates, yet $1bn is invested in private equity.” [Source]

“I called Generation Income and found that their investment opportunities are limited.  They have two investment funds – Global Equity and Asia Equity.  The Global Equity fund is currently closed – there is a multi-year waiting list that is also currently closed.  The minimum investment is $1 million and you need to be super-accredited.  The fund seems to be targeted at institutional investors – not individuals.  The Asia Equity fund is open but the same minimum requirements apply ($1M minimum).” [Source: AIO Financial]

Generation Investment board members include eco-luminaries such as Mary Robinson, a former president of Ireland and the founder of the nonprofit, Mary Robinson Foundation. Robinson serves as president to Richard Branson’s B Team, which is managed by Purpose – the  public relations arm of Avaaz.

 

At this juncture, seeing as we are being led to believe that “sustainable investments” are the pathway to solving our planetary crisis, it might be wise to ask in what sustainable corporations Generation Investment is investing. Generation Investment has created a focus list of some 125 companies around the world in which it invests not based on how sustainable the business is, but rather, “on the quality of their business and management.” [Source]

Generation Investment’s portfolio and investments include multinational corporations with horrendous records of malfeasance, such as Amazon, Nike, Colgate, MasterCard, and the Chipotle restaurant chain with heavy investments in health and technology. And as all of these corporations are heavily invested and/or dependent on fossil fuels, how Generation Investment can justify investing in these companies is anyone’s guess.

“[Gore] and his colleagues are aiming at a small audience within the financial world that steers the flow of capital, and at the political authorities that set the rules for the financial system. ‘It turns out that in capitalism, the people with the real influence are the ones with capital!’ Gore told me during one of our talks this year. The message he hopes Generation’s record will call attention to is one the world’s investors can’t ignore: They can make more money if they change their practices in a way that will, at the same time, also reduce the environmental and social damage modern capitalism can do.” [Source]

[Tracking Al Gore’s Generation Investment Management Portfolio]

Above: The Washington D.C, 2017 People’s Climate March:  “The B Team, led by Sir Richard Branson, Sharan Burrow and former Vice President Al Gore, joined hundreds of thousands of workers, scientists, business leaders, students, parents, grandparents, children and indigenous groups demanding action on climate change by the U.S. administration.” [Source]

“It’s about an industrial transformation on a scale that we’ve never seen before.” — Sharan Burrow, general secretary, International Trade Union Confederation, B Team leader [Video]

 

“This is the biggest economic opportunity of our lifetime. This movement has left the station and is never going to stop.” — Jean Oelwang, President, Virgin Unite, Senior Partner, The B Team

+++

An Inconvenient Case Study: M-Kopa Solar, Africa

Source: M-Kopa website

“We think it’s possible to build a business with no trade-offs. We can benefit the environment. Our customers will be better off. And we’ll get richer. We all can win.” M-Kopa Canadian co-founder, Jesse Moore

Gore, with a net worth of approx. 350 million dollars, pays much lip service to subjects of inequality, wealth disparity and poverty.  Thus, it is useful to actually take a look at what the much hyped green energy revolution actually looks like, when played out in real life and exactly who is being served by the so-called “green revolution”.

M-Kopa Solar – “Power for Everyone” is a pay-per-use solar power provider (in the form of solar kits) created for impoverished African countries by white uber rich capitalists. The countries targeted thus far include rural Kenya, Tanzania and Uganda.

M-Kopa is the brainchild of Jesse Moore (CEO), Chad Larson and Nick Hughes —who helped develop M-Pesa, which has more than 19 million users in Kenya. [1]

From its inception, Gore’s firm has been a lead equity investor of M-Kopa. Incubated by Signal Point Partners in 2011, M-Kopa Solar raised money from investors including Richard Branson and Generation Investment Management. Launching in late 2012, the company’s initial goal of selling 1,000 solar packages a week within three years was reached within 12 months. On December 2, 2015, M-Kopa, now the world’s leading “pay-as-you-go energy provider to off-grid homes”, announced the closing of a 19 million USD financing round led by Generation Investment Management LLP. [Source]

Included on the M-Kopa board of advisors is Colin Le Duc, a founding partner of Generation Investment Management and the Co-CIO of Generation’s growth equity Climate Solutions Funds.

Other investors/lenders/partners include Shell Foundation and the Bill and Melinda Gates Foundation.

At this juncture, before we continue, it is vital to note that, in 2015, M-Kopa estimated that eighty percent of its customers lived on less than 2 USD per day.

By 2015, M-Kopa had reached over 40 million USD in revenue.

The December 2, 2015 Bloomberg article “The Solar Company Making a Profit on Poor Africans – M-Kopa Plans to be a $1 Billion Company by Selling Solar Panels to Rural Residents—and Providing Them With Credit” discloses the reality behind corporate vulturism hidden beneath a vellum of white saviour greenwash. Following the “success” of prepaid water meters for many African countries, M-Kopa charges high interest rates to the poor, with astronomically higher dividends/returns going back to the rich:

“The interest M-Kopa charges is high by U.S. or European standards. The cash price of one of its products is about 20 percent less than the installment price. But in the markets where the company’s working—so far, Kenya, Tanzania, and Uganda—the rates are competitive. Traditional microfinance companies typically charge about 20 percent interest on their loans, and in October the Kenyan government issued treasury bills that offered investors a 23 percent annual return.”

Upon first glance, a person would assume this business is the selling of solar. Yet this assumption would be a mistake. The product is finance: “About a quarter of those who pay off their first purchase move on to others, the company says.” This is colonization in a 21^st century new form. Colonization via debt made possible by the selling of Western values.

Other vultures exploiting the impoverished and vulnerable under the guise of green and “clean energy for all” include iniquitous organizations, such as the Gates Foundation and Mastercard.

Unlike Western finance, where loans are usually paid in monthly installments, Africans are not given this same measure of trust. Rather, on top of a deposit, they must pay for their new loan (debt) on a daily basis. Perhaps this can be filed under “green energy racism”. Those that do not make their payments, will be punished accordingly: “Our loan officer is that SIM card in the device that can shut it off remotely,” says Chad Larson, M-Kopa’s finance director and its third co-founder. “We know that it’s important for them to keep their lights on at night, so they can be counted on to keep paying.” [Source] [“The pay-as-you-go feature is enabled by embedded machine-to-machine technology that allows M-KOPA to receive payments through the M-Pesa mobile money platform. M-KOPA can turn off the device remotely if the customer falls behind on payments. Repayments create a credit history for poor consumers that may give them access to other financial services.”][Source]

“The solar lamps are programmed in such a way that they automatically switch off whenever customers default on the daily payments. The start-up provides a solar power system that consists of a panel, three lamps, radio and mobile phone charging kit.” — M-Pesa solar dealer to blacklist defaulters with credit bureaus, February 18, 2015

Daily payments for M-Kopa are topped up through the M-Pesa service whereby Safaricom, the largest telecommunications corporation in Kenya (and the most profitable company in the East and Central African region) earns an undisclosed fee for every transaction. M-Kopa and Kenya Power, are Safaricom’s biggest pay-billing clients. [In 2015, Kenya’s Safaricom CEO Bob Collymore was the fourth African to join Richard Branson’s B Team – Ventures Africa].

“We don’t invest in solar at all,” says David Rossow, who helps manage the Gates Foundation’s $1.5 billion portfolio of program-related investments (PRIs). The foundation doesn’t even have a clean energy program. But it does have a program called Financial Services for the Poor. “We care about asset-backed lending for the last mile.” [Source]

Of further value for our white saviour entrepreneurs is the valuable metadata: ” M-Kopa’s current customer contract stipulates that the data the company amasses can be used only to improve customer experience, but the company has plans to collect listener and viewership data from its radios and televisions. ‘There’s data we can gather that practically no one else can,’ [Chad] Larson says.”

And what does the green energy revolution, wholly dependent on the further plundering of the Earth, actually bring to Africa, where more than 600 million people have zero access to electricity and more than 300 million have no clean sanitation? A solar oven? A toilet? Water filtration? Plumbing? Schools? Health clinics? Hospitals? Answer: the television.

“Make your payments in full and on time, so you can qualify for system upgrades and much more!” — M-Kopa website

And just because the business is actually finance, more than it is providing solar products, [2] that doesn’t mean there isn’t ample opportunity to rob African people blind. The price of the basic 24-inch television solar kit [2-1][2-2] when financed is an outrageous 644.88 USD. The cash price is still a whopping 546.61 USD, which is an exorbitant sum for people who exist on $2 (USD) per day. Of course, this price only remains so if the daily payments are made each and every day, ensuring no additional interest or penalties accumulate on top of the original loan amount.

The gross exploitation here is beyond the pale. Consider a 30W solar package comparable to the M-Kopa package above can be purchased retail for 157.99 USD on Amazon. Likewise, the price of a basic 24-inch LED television is often advertised in the United States and Canada for under 100.00 USD/CND. Many of the items sold in the packages, [2-3], can be found in the proliferating Western “dollar” stores for $1.00 (USD) each.

 

Photo: M-Kopa

One might wonder what happens when the loans outlive the outsourced products with short-lived warranties – a two-year warranty on the 24-inch television and a one-year warranty on accessories.

Between bombing campaigns on African countries, former US president Barrack Obama found time to visit the M-Kopa solar corporation. “US President Barack Obama talks to June Muli, M-Kopa’s head of customer care, during the Global Entrepreneurship Summit in Nairobi in July 2015. Photo: M-Kopa.” [Source: Forbes]

In February 2015, M-Kopa announced its plan to have their customers, who defaulted on their loans, blacklisted with credit bureaus:

“M-Pesa-linked solar dealer, M-Kopa, will from April begin sharing information on loan defaulters with credit reference bureaus to arrest the rising number of non-payers. The firm has issued a notice saying it plans to share information on how customers pay for their M-Kopa solar kits, in a move that will see defaulters blacklisted by lenders. M-Kopa now joins other utility providers such as Kenya Power and water service boards which have taken to credit reference bureaus to list those who default on paying their bills.” [Source]

Credit and the perpetual debt that ensues is not the only aspect of the American dream that multinational corporations are bringing to the Global South.

To be clear, it’s not “sustainable economies” that our corporate overlords pursue. A capitalism that is in trouble, must seek out – in order to save itself, new markets:

“The Gates Foundation’s team saw in M-KOPA an opportunity to demonstrate that mobile financial services could help businesses get more such valuable products into the hands of a new market of eager consumers: poor people.” [Source]

“The key was helping M-KOPA turn its customer accounts into bankable collateral. Other investors were taking equity positions in the startup. The Gates Foundation instead made a $5 million loan, alongside the Commercial Bank of Africa. The thesis: if M-KOPA could successfully pay back the loan, local commercial banks would see the payments from pay-as-you-go financing schemes as a reliable revenue stream. That would create a new lendable asset class.” — Banking on the Poor, summer, 2016, Stanford Social Innovation Review

Here we must look at the reality behind the “green jobs” – that M-Kopa created – a pivotal selling feature of the so-called “green economy”, new green deal, sustainable development / global goals, and a myriad of other holistic sounding language that mask reality.

What is rarely mentioned, if ever, is the fact that the M-Kopa solar panels, televisions, etc. are not made locally, rather, they are “sourced from overseas markets.” (China) Although the company has suggested that solar panels may be made locally over the next few years, (likely due to the growing animosity from Kenyans), the following information will demonstrate that this will only be the case if Kenyans can be exploited more so than Chinese.

 

In the March 19, 2018 article, Solar Firm M-Kopa Lays off 450 Staff to Cut Costs, published by Business Daily Africa, the reason for doing so was disclosed in no uncertain terms:

“Kenya’s mobile phone-based solar kit reseller M-Kopa Solar fired 450 workers in its subsidiaries in four countries to ease operational costs and boost profitability.

 

M-Kopa co-founder and CEO Jesse Moore said the firm was in a better position to meet its targets and expand solar connections to the next one million customers in Kenya, Uganda and Tanzania offices.

 

‘This was done to reduce fixed costs and keep us on the path to profitability which resulted in job reductions across offices in Kenya, Uganda, Tanzania and UK, reducing our global headcount by 18 per cent,’ he said.”

An article published by Quartz Africa four days prior, on March 15, 2018, was even more to the point:

“M-Kopa, the Kenyan pay-per-use solar power provider, is downsizing in a bid to improve its competitiveness, ensure long-term sustainability, and increase return for investors.”

This is worth emphasizing. To be clear – this is a profitable increase for investors, with net-worths of millions of dollars – made at the expense of firing workers making approx. $2.00 USD per day.

March 15, 2018: M-KOPA secures 100million Ksh from CDC, FinDev Canada: CIO East Africa (L-R) Jesse Moore, Co-Founder and CEO, M-KOPA and Paul Lamontagne, Managing Director of FinDev Canada during a customer site visit in Ngong.

Immediately following the sacking of African M-Kopa employees – along with outsourcing – Generation Investment put up more funding. The  March 21, 2018, article “M-Kopa Solar Receives $10 Million Investment After Sacking 150 Employees” published by the Kenyan Wall Street, disclosed the following:

“The investment comes after the company completed a restructuring exercise that saw staff count reduce by 18% from 1000 to 850 across East Africa. As we reported last week, about 78 developers were fired and their work has now been outsourced to a foreign company called Applicita that is owned by the company’s new CTO.

 

According to the CEO Jesse Moore, the restructuring process has been driven by the need to increase its competitiveness, enhance long-term sustainability, and boost investors’ returns.

 

The FinDev investment was led by CDC Group, an investor that had formerly pumped $7 million into the company, and includes follow-on investments by Generation Investment Management and LGT Venture Philanthropy. The two firms are current M-Kopa shareholders.”

The white colonization that continues to proliferate was not lost on Kenyan Wall Street which noted:

“… the company continues to raise eyebrows over its status as a Kenyan startup since its senior management is mostly composed of foreigners. What’s more, the matter of sacking local employees to outsource its operations to a foreign company will not go forgotten.”

+++

“The Gathering” & Nurturing of Foundation Funded Pragmatism

As disclosed in ACT I of this series, the very first people tagged in the initial Thunberg school strike tweet by We Don’t Have Time founder, Ingmar Rentzhog, were the following five Twitter users: Greta Thunberg, This Is Zero Hour, Jamie Margolin, the teenage founder of This Is Zero Hour, Al Gore’s Climate Reality Project and the People’s Climate Strike Twitter account (in the identical font and aesthetics as 350.org).

The first tweets from any given NGO Twitter accounts are important as they often reveal exactly for what purpose/action the account was created for. In this particular instance, the very first tweet from the People’s Climate Strike account contained the hashtag #floodthesystem (July 24, 2015). This hashtag was devised to promote the action named Flood Wall Street, which took place on September 28, 2015, leading up to the second People’s Climate March on November 29, 2015. In 2015, the first to start using the #floodthesystem hashtag were This Changes Everything (NGO of Naomi Klein, 350.org board member), May 6, 2015; OccuWorld, May 12, 2015 (“something big is coming this fall”), retweeted by Rising Tide North America, Sharon Vardatira, Meridian Consulting, May 13, 2015, and Occupy Wall Street, May 20, 2015.

The strategy behind devising different social media accounts affiliated with hashtags, campaigns and NGO manufactured movements, is one that will catch fire. Such is the case with the Climate Strike Twitter account (Climate Strike! – Global Climate Convergence) that was largely abandoned by 2017, and #EarthStrike, which largely failed to catch fire (thus far), to this very recent climate strike – as a hashtag – that has struck gold with the public psyche.

The “one 15 year old girl” tweet was then re-tweeted by Paola Fiore, founder and CEO of ETICAMBIENTE® Sustainability Management & Communications Consulting. Fiore is also the National Coordinator for Italy for The Climate Reality Project Europe. [1] Affiliations, memberships and partnerships of Fiore’s firm include, but are not limited to, the Association for Coaching, Eco Community, United Planet Faith & Science Initiative (Archbishop Desmond Tutu is a founding member as is Dr. Rajendra Pachauri), 2degrees (funded by the European Commission), and the International Coach Federation. ETICAMBIENTE® holds membership with both The Climate Reality Project, and it’s client, the International Society of Sustainability Professionals.

The first “follows”‘ selected from any given NGO Twitter account are also important as they often reveal who created the account – or those closest affiliated with the project. In this instance, the first two follows for the People’s Climate Strike Twitter account (created June 2015) are Cheri  Honkala and the Poor People’s Economic Human Rights Campaign founded by Honkala. Honkala was the “Our Revolution” endorsed candidate for Pensylvania State Representative (#WeAreThe197th) in 2017.

With the formation of board announced on August 29, 2016, the 2018 Our Revolution winning candidates included Bernie Sanders and Alexandria Ocasio-Cortez. On September 18, 2018 Our Revolution (OR) and the Progressive Democrats of America (PDA) announced a formal partnership established by both of the organizations national boards.  “PDA  is a grassroots political action committee, founded in 2004 to transform the Democratic Party and U.S. politics by electing progressives to federal office.” The PDA National Advisory Board includes members of US Congress, documentary film maker Michael Moore, commentator Thom Hartmann, Medea Benjamin of Code Pink and others of high liberal status.[5]

Recently, a new institute was launched which is partnered with Our Revolution: The Sanders Institute (“Our Mission: To Revitalize Democracy”). The inaugural conference (The Sanders Institute Gathering) took place in Burlington, Vermont (US) from November 29 – December 1, 2018. The invite only event  included the crème de la crème of the liberal political establishment including; Bernie Sanders who delivered the keynote, 350.org board member Naomi Klein and 350.org founder Bill McKibben ( Sanders Institute fellow) who both spoke on the New Green Deal,  Jeffrey Sachs (Sanders Institute fellow), Cornel West (Sanders Institute fellow) New York mayor Bill de Blasio, Nina Turner (Ohio state senator, president of Our Revolution), Ben Cohen (Ben & Jerry’s), and U.S. representative Tulsi Gabbard (Sanders Institute fellow) [Full list]

The green bourgeoisie rubbed elbows with “celebrity activists” including Susan Sarandon, John Cusack, Danny Glover and Harry Belafonte (Glover and Belafonte are both Sanders Institute fellows). WCAX News reported that the only debate that night was whether or not media would be allowed into the event. Ultimately the media was given access to the event, yet had to adhere to conditions of who they were, and who not allowed to record. (So much for freedom of the press.)

Participants spoke passionately about Indigenous rights, racism, etc. at the invite only event of predominantly white rich saviours who are presented as the leaders of our only salvation. In reality, they are only trying to salvage a system (via reforms) in which they are flourishing. Another inconvenient truth at odds with the gathering, are the promotional videos produced for the institute, which deliberately strive to give the pretense of politically correct diversity and inclusion.

July 20, 2018: Zero Hour’s Jamie Margolin is to the left of Bernie Sanders (centre). Xiuhtezcatl Martinez is in the back row, far right. “Organizers with Zero Hour meet with Sen. Bernie Sanders during their lobbying day Thursday.” Photo: Courtesy of Zero Hour [Source]

As previously highlighted, Zero Hour is one of the five Twitter accounts tagged in the first Thunberg school strike tweet. Partners of This Is Zero Hour include; We Don’t Have Time, 350.org, The Climate Reality Project, the Sierra Club, Power Shift, the Sunrise Movement and many other NGOs that garner much power and influence within the non-profit industrial complex.

September 20, 2018, Twitter: “Thank you Vice President @algore for your support & endorsement of the #ThisIsZeroHour movement”

January 4, 2019, Twitter

Other Zero Hour partners include Powershift, iMatterYouth, CareBoutClimate, ClimateSign, Sierra Club, 350.org and Citizens Climate.

In this December 10, 2018 tweet (9:35AM), ten Twitter accounts were tagged; 350.org, We Don’t Have Time, the Sunrise Movement, Teen Vogue, Sierra Club, Greenpeace, Women’s March, Our Children’s Trust, Zero Hour, and March for Our Lives.

Activism & Corporatism Working Hand in Hand

The Climate Group,  is a co-founder of We Mean Business – a coalition of organizations working with thousands of the world’s most powerful corporations and investors. [6]

Perhaps the most noteworthy online exchange were the “words of encouragement” extended via Twitter by The Climate Group [6] to Zero Hour for leading the Youth Climate March in July, 2018. Also of significance were the hashtags used in The Climate Group tweets: #WeDontHaveTime and #FrontlineYouth. This effectively illuminates the strategy and the key players behind the “climate movement” – where the NGOs, their funders, and the corporate entities are all on the same team.

This is not kindness. This is exquisite, albeit callous strategy.

Incubated by the Rockefeller Brothers Fund as an in-house project that later evolved into a free-standing institution, The Climate Group is a co-founder of We Mean Business – “a coalition of organizations working with thousands of the world’s most influential businesses and investors.” The founding partners of We Mean Business are Business for Social Responsibility (BSR) (full membership and associate members list), CDP (formerly the Carbon Disclosure Project), Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) and World Business Council for Sustainable Development (WBCSD). Together, these groups represent the most powerful – and ruthless – corporations on the planet, salivating to unleash 100 trillion dollars for the fourth industrial revolution.

As I will demonstrate in the next segment of this series, the “frontline youth” energy is strategically being mobilized by a highly organized and sophisticated climate campaign. This same energy is being captured, then channeled back to save, strengthen and expand, the capitalist, hegemonic system that promises to destroy the future for these very same youth. One could call this a circular death economy. It takes much skill and coordination to “herd cats” [7] – to their own slaughter.

 

 

End Notes:

[1] M-Pesa is a mobile phone-based money transfer, financing and microfinancing service. It was launched in 2007 by Vodafone for Safaricom and Vodacom (the largest mobile network operators in Kenya and Tanzania it has expanded to Afghanistan, South Africa, India, Romania, and Albania.) In Kenya, M-Pesa is being utilized to impose a debt ideology/familiarity that reflects western debt ideology.

[2] The company M-KOPA offers the following three(3) product packages:

[2-1] The M-KOPA 5 Solar Home System can be purchased with a deposit of $2,999.00 Ksh. ($29.75 USD), plus 420 daily payments of $50.00 Ksh($0.50 USD). This total payment, including the deposit, is $23,999.00 Ksh. ($238.03 USD). The cash purchase price with no financing is  $18,999.00 Ksh. ($188.44 USD). [Accessed January 27, 2019]

The “M-KOPA 5 Solar Home System” includes one 8W solar panel, one rechargeable radio, one M-KOPA 5 control unit with a lithium battery, four 1.2W LED bulbs, one 5-in-1 phone charge cable, one custom charge cable, and one rechargeable LED torch.

[3-2]  The M-KOPA 600 requires a deposit of $5,999.00 UGX. ($59.50 USD), plus 590 daily payments of $100.00 Ksh($0.99 USD). The total payment, including the deposit, is $64,999.00 Ksh. ($644.68 USD). The cash purchase price with no financing is  $ 1,999,000.00 Ksh. ($546.61 USD).” [Accessed January 27, 2019]

The “M-KOPA 600 (24? TV)” package includes one M-KOPA 600 control unit, one 24-inch flat screen digital TV, one 30W solar panel, one TV remote control, one TV aerial, two solar lights, one solar rechargeable LED torch, one solar rechargeable radio, and two phone charging cables. “Satellite Dish & CAM Card provided separately.”

[3-3]  The M-KOPA 600 w/ Zuku CAM requires a deposit of $6,999.00 UGX. ($69.42 USD), plus 590 daily payments of $135.00 Ksh($1.34 USD). The total payment, including the deposit, is $86,649.00 Ksh. ($859.42 USD). The cash purchase price with no financing is  $ 69,999.00 Ksh. ($694.27 USD).” [Accessed January 27, 2019]

[4] We create and promote innovative sustainability programs and corporate social responsibility initiatives, and offer strategic advisory services on climate change and the SDGs.

[5] The PDA National Advisory Board includes members of US Congress: Representatives Barbara Lee, Keith Ellison, Raul Grijalva, and James McGovern; as well as documentarian Michael Moore, Actress / Activist Mimi Kennedy, Rev. Dr. Rodney Sadler, Author Jim Hightower, and Radio Hosts / Authors Lila Garrett and Thom Hartmann. Activists Michael Lighty, Medea Benjamin, Steve Cobble, Kristin Cabral, Dr. Paul Song, M.D., Belen Sisa, and Professor Marjorie Cohn also serve on the PDA Advisory Board, which is chaired by the exemplary activist Donna Smith.” [Source][Full Board Accessed January 10, 2019]

[6] The Climate Group: The Rockefeller Brothers Fund also acts as an incubator for in-house projects that later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004.  The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, including big polluters such as energy giants BP and Duke Energy, as well as several partner organizations, one being that of the big NGO Avaaz. The Climate Group are advocates unproven carbon capture and storage technology (CCS), nuclear power and biomass as crucial technologies for a low-carbon economy. The Climate Group works closely with other business lobby groups, including the International Emissions Trading Association (IETA), which works consistently to sabotage climate action. The Climate Group also works on other initiatives, one being that of the ‘Voluntary Carbon Standard’, a new global standard for voluntary offset projects. One marketing strategist company labeled the Climate Group’s campaign ‘Together’ as “the best inoculation against greenwash”. The Climate Group has operations in Australia, China, Europe, India, and North America.  It was a partner to the ‘Copenhagen Climate Council’.

[7] Forbes, September 25, 2014: Leadership Lessons from The People’s Climate March:“With that as her model of leadership it is perhaps no surprise that so many cats have been so successfully herded. But there is more. The other leadership lesson is putting project before person.” [Source]

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.