Climate Warriors and Flagships from Hell

November 10, 2021

By Michael Swifte

There should be encampments and occupations in and near Middlesborough and Hull. There should be. If the spirit of Earth First and actual environmentalism was with us, perhaps there would be.

The EAST COAST CLUSTER (centred around Middlesborough and Hull) is a well-supported proposal for two industrial decarbonisation hubs connected by a pipeline to North Sea geological storage of CO2. It is the flagship product of the ‘Kickstarter’ initiative launched by the Oil and Gas Climate Initiative (OGCI) in September 2019.

When the CO2 pipeline is connected and the fossil hydrogen production begins the members of the OGCI, a collection of the world’s wealthiest oil and gas CEOs, will have been installed as the gatekeepers of geological storage of CO2. Much like the Porthos project in Rotterdam, the East Coast Cluster is one of many new decarbonisation hubs projected as flagships for late stage fossil fuel extractivism.

You may have heard the argument made before that climate justice activism has crowded out classical environmentalism with an omni-problem – the greatest and most urgent issue we face. This is indeed the case. Nobody can deny that climate warriors have always called for an end to fossil fuel extraction.

Most of the credulous masses believe that keeping-it-in-the-ground is a central objective of climate justice NGOs, indeed most of the mouthpieces and paid campaigners still believe that keeping fossil fuels in the ground is what they are fighting to achieve. But, as is always the case, the truth is more complicated and insidious than most can comprehend or imagine.

Through their hegemonic networks, philanthropists have directed the action for the bureaucratic class of climate activism and limited the incubation of grassroots groups. Through their networks and discretionary funding, they have limited the opportunities for campaigning that could pose a credible threat to fossil fuel extractivism.

They have created the conditions for the perpetuation of the biomass carbon double-counting scam. The core components of the stakeholder capitalist plans for net zero in Europe require biomass as a ‘feedstock’. It will function as a key negative value on the deep decarbonisation net zero ledger. The scam is currently deployed to plump up the renewables figures when it is used to replace coal in existing power plants.

Laurence Tubiana is CEO of the European Climate Foundation (ECF) which is a well-funded node in the ClimateWorks empire under the Design to Win plan. Tubiana says that abatement of emissions from industry is now possible, and says that “Industry leaders are looking at totally disruptive technologies and visions”. The ECF has commissioned research into the potential role of biomass as a ‘feedstock’ in industrial clusters using carbon capture and storage.

In one significant 2019 collaboration that included one of the Extinction Rebellion funders, the Children’s Investment Fund Foundation, it was made clear that the necessary concession positions were in place. In effect, the ECF position is that a little Bioenergy (biomass) with Carbon Capture and storage (BECCS) is okay if heavy industry could please use less fossil fuels and not too much biomass.

In effect they have displayed their concession positions that leave the door open for business as usual, but with some abatement of CO2.

‘A little bit of BECCS and some ‘clean’ fossil fuels in exchange for a renewables revolution’ is the bargain that the bureaucratic class of climate campaigners thought they had on the table as early as 2005.

Bellona Foundation and Climate Action Network Europe (CANE) represent two sides of the NGO discourse in discussions on negative emissions technologies in Europe over the last two decades. Both are associated with Design to Win funding. This is due in part to the sheer size and scope of the regranting networks fostered by John Podesta.

The process for capturing campaigning and activism is deviously simple: new campaigns are incubated and existing NGOs consolidate their positions in the messaging sphere subject to the terms on which grants are distributed. As long as you don’t take aim at the concession positions of the funders, your campaign will stand a chance. Add the captive media with incomprehensible editorial positions and astonishing blind spots, and you have a self-reinforcing, narrative-driven fount of propaganda. Control of the messaging sphere via discretionary funding was made possible by the vast scale of the Design to Win philanthropies interests and influence.

Bellona are BECCS hawks. They are one of John Podesta’s favourite NGOs. Their positions are aligned with the Design To Win imperative/concession position to leave space for “unavoidable fossil fuels”. CANE collectively represent the climate warrior positions which have always included an end to fossil fuels, but are tempered by the pragmatics of managing a transition to renewables and energy efficiency. Everywhere in the ClimateWorks empire you see Design to Win funding for both the hawkish NGOs like Clean Air Task Force and climate warrior NGOs like Global Energy Monitor.

The rapid deployment of BECCS has been a long time in the planning. The former Head of Climate Change and Energy at WWF-UK, Emma Pinchbeck attended the launch of the Teesside Collective in July 2015. At the time she articulated WWF’s position in terms that should have shocked climate warriors, “industrial CCS is the no-alternative solution for the industrial sector”. [Source] With the help of the OGCI, the Teesside Collective’s ambitions have turned into the East Coast Cluster.

Pinchbeck is currently the Chief Executive of Energy UK which touts itself as “The voice of the energy industry”. She still supports investment in BECCS and despite her bio stating that she specialises in ‘whole economy’ decarbonisation, she doesn’t seem to care much about the externalities that will be created when the flagships from hell set sail. The economic and environmental impacts caused by the ongoing destruction that fossil fuel extraction and the large-scale uptake of BECCS are unquantifiable.

Antonio Guterres signalled his support for the industrial decarbonisation plans of the OGCI when he sent his special adviser (Robert Orr) to the Gramercy Hotel to meet their CEOs the night before Greta Thunberg’s big speech in New York. The message delivered on behalf of the UN Secretary-General (who had invited Greta to come to New York) made it clear that the ‘Kickstarter’ initiative, the subject of an embargoed media release, had the green light.

“Your industry has the assets and the expertise to demonstrate the ambition we need and to lead the way. The world needs, and is demanding, an ambitious road map to reduce the carbon intensity of your industry, and to demonstrate your commitment to align with the goals of the Paris agreement.”

Robert Orr, Special Adviser to Antonio Guterres, September 22, 2019

Philanthropies incubate and fund campaign groups and NGOs to serve particular narratives. Talking points embedded with fallacious logic are easily passed on and bolstered by access to market reach and attention metrics. Greta, AOC and XR are the three most significant examples of high-reach climate warriors. All three share a blind spot that has been crucial to controlling the narratives about what climate action should look like – they all completely ignored the output of the IPCC Working Group 3 (WG3) on mitigation.

BECCS and CCS appeared in three of the four mitigation pathways (P2-4) developed for WG3, with one pathway (P1) avoiding BECCS and CCS – labelled the ‘degrowth pathway’. Any meaningful investigations or public discourses into the various pathways might have unpacked some vital questions about the political will and the future plans of big oil, gas, coal and biomass.

While Thelma Krug (Vice Chair of the IPCC) was happy to present the WG3 pathways to the fossil fuel sector to demonstrate future opportunities, the only mainstream attention exploring the degrowth pathway came from Jason Hickel’s writing about the ‘Grubler et al (2018) ‘Low Energy Demand’ scenario’. Sadly, the degrowth movement discovered Hickel’s work too late to make a meaningful contribution to the discourse when it mattered which was between October 2018 and October 2020 during the ascendancy of Greta, AOC, and XR.

The impact of BECCS is global, but its potential for scale and implementation is currently very European. Decarbonisation hubs in Europe will be made possible by CO2 pipelines, port facilities and imported biomass. BECCS deployment in Europe will require vast quantities of wood chips and waste trimmings from forestry and agroforestry in North America.

The anticipated demand for BECCS and the application of carbon accounting trickery to woody biomass has allowed industry to once again transform waste products like the ‘forest residues’ from agroforestry into valuable feedstocks.

In turn the capturing of CO2 through the application of CCS transforms it into a value added product and potential feedstock for enhanced oil and gas recovery. It is the pipelines connecting the industrial areas near Middlesborough and Hull that form the crucial infrastructure establishing each decarbonisation cluster.

Around the globe planned and already implemented decarbonisation hubs are contingent on CO2 pipelines. Proximity to storage locations is not easily achieved. The Sturgeon hub near Edmonton is a good example of the kind of projects we are likely to see after COP26 when tax credits, border adjustments and other effective subsidies become operational. The $25 billion three train Sturgeon oil sands refinery only uses 10% of the capacity of the CO2 pipeline that forms the foundation of the Sturgeon hub.

A proposed global layout of carbon capture and storage in line with a 2 °C climate target | Nature Climate Change

“Results show 3,093 carbon clusters and 432 sinks in 85 countries and regions are selected to achieve 92?GtCO2 mitigation by CCUS, 64% of which will be sequestered into sedimentary basins for aquifer storage and 36% will be used for CO2-EOR (enhanced oil recovery). Of the identified source–sink matching, 80% are distributed within 300?km and are mainly located in China, the United States, the European Union, Russia and India. The total cost is ~0.12% of global cumulative gross domestic product. Of countries with CO2-EOR, 75% will turn into profitable at the oil price over US$100 per barrel.” [Source: Nature]

The Alberta Carbon Trunk Line transports CO2 from Sturgeon to depleted conventional oil fields for enhanced oil recovery. The CO2, we are told, reintegrates into the rock matrix while the produced crude is pumped to Hardisty for export via train and pipeline.

Dozens of pipelines and hubs have been proposed in North America. Exxon have proposed the Houston Ship Channel – Innovation Zone to process gas from the gulf. The Wyoming Pipeline Corridor Initiative could become a lifeline for coal creating opportunities for coal to hydrogen production while supplying enhanced oil recovery projects.

These projects have been given importance because the effective subsidies that will make the finance work have continued to expand with little to no resistance. The 45Q tax credit is the most prominent of the measures being developed to support the building of CO2 pipelines in the US. It will be further expanded under Sec. 136107 of the Build Back Better Act.

Grassroots campaigners have begun to rise up in the US state of Iowa against the Midwest Carbon Express pipeline intended to cross 5 states and if built would be the longest pipeline of its kind in the world. Look up the Iowa Carbon Pipeline Resistance Coalition and follow their looming fight against eminent domain. Check out a recent series of interviews by Great Plains Action Society founder Sikowis. They are a must listen.

On October 25, 2021 the International Renewable Energy Agency published a technical paper on the synergies between CCS and renewables in “reaching zero”. This is an astonishing and categorical failure by IRENA if indeed they ever held any proper ambition for wide scale implementation of renewables. The widely echoed calls for 100% renewables are fundamentally threatened by any CCS applied to fossil fuels or biomass. We should be very concerned at this time to see IRENA defy the fundamentals of its platform.

In the wash up from COP 26 we will see a deflating reality play out. Saudi Aramco will make more blue ammonia and blue hydrogen deals in Asia. Australian extractive industries will do the same. Scratch the surface of any net zero commitment and you will find partially laid out plans that suggest that fossil fuels aren’t going anywhere for a good while yet, but that the appetite for CO2 abatement and storage is growing.

We should remember the words of the Saudi Aramco chief technology officer Ahmad Al Khowaiter at the Atlantic Council: Global Energy Forum 2019,

“CO2 is a valuable feedstock, we should not forget that.”

[Michael Swifte is a researcher, anti-fossil fuel activist and a member of the Wrong Kind of Green critical thinking collective. His writing can be found on the WKOG website and on his blog We Suspect Silence.]

Oct 06

2021

Wrong Kind of Green

Avaaz, Social Engineering, World Wildlife Fund (WWF)

"Nature Based Solutions" "Net-gain Solutions" Convention on Biological Diversity (CBD) Finacialization of Nature Natural Capital Natural Climate Solutions New Deal for Nature Offsetting The Economist World Econmic Forum WWF

WATCH: The New Financial Markets on Nature’s Destruction Explained to my Grandmother – Frederic Hache

Published November 24, 2020

“This video summarizes the below reports: – 50 shades of green part II: the fallacy of environmental markets – 50 shades of green part III: sustainable finance 2.0″ [Source: Green Finance Observatory] [Download: 50-shades-biodiversity-final]

“This [] illustrates why protection of nature based on a price mechanism is more unstable than protection based on law.” — Frederic Hache

[Frédéric Hache is a financial expert. He worked for twelve years in investment banking, selling and structuring currency derivatives. After that he was head of policy analysis at the NGO Finance Watch for six years, analysing EU legislation linked to systemic risks / financial stability. He now heads the Belgian think tank Green Finance Observatory, lectures in sustainable finance at Science Po Paris, works as a freelance expert on sustainable finance and environmental markets and is pursuing a PhD in political economy. His research interests are about market-based solutions applied to environmental and social policies. They include natural capital, carbon and biodiversity markets, catastrophe bonds and sustainable finance.]

Jul 21

2020

Wrong Kind of Green

Whiteness & Aversive Racism, World Wildlife Fund (WWF)

Consumption David Attenborough Ecofascism Eugenics WWF

The Big Green Lie

Counterpunch

June 26, 2020

By Stephen Corry

WWF recently released (June 5^th, 2020) a short video^[1] of British “national treasure” and conservation icon, Sir David Attenborough, telling us that “suddenly” saving the world is within reach. He says they know what to do and have a plan to build a stable, healthy world that we can benefit from forever. What’s not to like? Well, a lot! WWF’s plan regurgitates a 19^th century racist assumption: That too many of the wrong kind of people threaten us all.

Their “plan” has four commandments: 1) “stop the damaging stuff”; 2) “new green tech”; 3) get population down, and; 4) keep hold of “natural wealth we have currently got.”^[2] Let’s begin by removing the two “no-brainer” outliers, the first and last in the plan, stopping doing damage and keeping existing advantages. Both are self-evident approaches to pretty much anything. What we’re left with then is just two answers to the planet’s problems – new green tech and reducing population.

What’s the underlying message in the first: We can carry on business as usual so long as we change our energy source? We swap oil and coal for wind and solar and hey presto the world is saved? But hang on, what about the carbon footprint, and the slave and child labor, used in building that “new green tech” – tiny children digging cobalt in the Congo,^[3] for example? What about the growing inequalities which fuel the massive overconsumption by the élite? If the world’s most famous opera house in Milan played to a packed house of the world’s richest people, it’d be host to nearly two-thirds of the total money owned by everyone on the planet.^[4] Might that astonishing detail be relevant? What about the fact that the average American citizen – leave aside a well-heeled WWF executive – in just over a week consumes about the same as a sub-Saharan African does in a year, and uses the same energy as a South Sudanese does in two years?^[5] Who bears the real responsibility for doing “the damaging stuff”? After all, there are hundreds of millions of people in the world who live and die, often hungry, who are responsible for practically no pollution at all.

Yes, it’s certainly vital to stop burning fossil fuels, but will the “world” be saved simply by swapping oil for renewables, or might that really also be about enabling the élite to carry on doing what they’re doing, just by investing in different companies?

But it’s in the other “solution” – getting the population down – where both Attenborough and WWF really plumb the depths of their elitist ideology. One can visualize the meetings of writers who struggled to express this without attracting attacks from those like me who think the 200-year old cry of “overpopulation” is ideological, fundamentally racist, certainly eugenic, and nothing to do with science.

The writers finally came up with, “stabilize the human population as low as we fairly can.” They presumably thought that using “stabilize” rather than “reduce” (which is what they mean), and that inserting “fairly,” would satisfy the critics. That only goes to show just how little they understand what the problems with their “overpopulation” dirge actually are!

The inconvenient truth, never mentioned by the ideologues, is that the Global North’s population has been dropping for generations. Overall numbers are still growing there only because they’re boosted by newcomers from the Global South.^[6] The largest growth area is sub-Saharan Africa, where the population density remains extremely low and where they use very little of the world’s resources themselves.^[7] That’s because the “natural wealth they have currently got” is largely stolen from them by the North.^[8] Have a look at the area at night from a satellite to see just how little energy is used in Africa compared to Europe, or get the view from a plane, as Attenborough will have done hundreds of times.

In other words, if you’re worried about overpopulation threatening the environment, then you’re blind to the real menace: It’s not the growing number of “have nots” in the South, but growing overconsumption by the “haves” in the North.

One group acutely worried about this non-existent “overpopulation” is the fascists who believe in “replacement theory” – that the “white races” are being overrun by growing numbers of Africans, Asians and Latin Americans. Many progressive folk don’t realize just how widespread that conviction is, but it’s time they wised up: It’s been the founding creed of the extremist right wing for over a century.^[9] Ecofascists are also concerned about the environment being overrun, and so are many in the conservation sector, which has its own foundation in racism and anti-immigration.^[10] They might balk at thinking they too share ecofascist beliefs, but many of them do.

To underscore its point, WWF’s footage accompanying its cry to “stabilize” the population “low” looked like it was shot on the banks of the Ganges or similar. The inference is clear. Overbreeding non-Europeans threaten our world.

Now, social media is not the best repository for definitive answers to the universe’s riddles, or even one planet’s problems, but let’s consider all this. The film may be less than a minute long but it doubtless cost WWF thousands. Experts would have pored over the script to ensure it was exactly right before attaching the best footage to illustrate the meaning. Attenborough’s people, probably the man himself, must have approved the final cut, after all he’s probably the world’s most experienced broadcaster and he certainly picks his “issues” with extreme care. Believe me, nothing here was left to chance.

People on social media, including me, reacted quickly to the film. We complained and forced the conservation giant to take it down and apologize.^[11] But it’s too late. It’s clear what WWF and their ilk actually believe.

The story reminds me of WWF fundraising from 1994, which posed the very odd question: whether to send in the army or an anthropologist to stop indigenous people destroying the Amazon (its proposed answer, needless to say, was to give WWF yet more money). Yes, WWF actually suggested that indigenous people, not the industry bigwigs^[12] it invites to sit on its boards are the destroyers of the world’s largest rainforest, an ecosystem which those same indigenous people are both responsible for creating and by far the best at protecting. That can now be proven from satellite pictures and data about the higher biodiversity in indigenous-controlled territories.

The real tragedy here is not what Attenborough and WWF believe – that won’t change unless and until savvier folk get a controlling hand – it’s that they are able to foist their propaganda on so large a sector of the Global North, including on many progressives. Perhaps many white environmentally-aware people really do believe that “overbreeding” will overrun the Earth and see it as a duty, even “sacred” duty, to defend the planet from the barbarian hordes. That’s been the really big lie drummed into us for over a century, it’s a key component of racism and anti-immigration. It has financial support from corporations and big foundations, and enormous backing from governments which dedicate massive amounts of our money to foment it. Worst of all, those who promulgate this lie are now planning on getting billions more dollars through their terrible “new deal for nature,” which is warming up to be the biggest land grab in history. They want control of no less than one-third of the globe for their “Protected Areas,” and yes, they are sending in the army, often private militias, to get local people out.^[13]

If we really want to save the world, we have to fight against such a truly destructive message. My guess is that it’s a struggle which will never end, but like combatting bigotry, cruelty and disease, that’s no reason not to engage. Here’s the real choice: On the one side are billions of dollars, on the other, billions of lives.

Attenborough and WWF say, “We now have the choice to create a planet that we can all be proud of.” They illustrate it with a sci-fi-like cityscape to illustrate what they have in mind.

It’s actually a picture of Singapore’s “Gardens by the Bay” theme park, which cost over (U.S.) $700 million to build and $20 million a year to run, in the world’s third richest country (per capita).^[14] As you would expect, the futuristic “gardens” were built by migrant laborers who face prison and beating if they overstay. Many low-paid construction workers in Singapore are from India.^[15] Who knows, perhaps some of the same laborers could be in the clip of the overpopulated “Ganges” earlier in the film? Anyway, it’s entirely fitting that Attenborough and WWF’s choice for the future is a theme park reserved for the rich. If the rest of us have a choice, then please count me on the other side.

Notes.

1) Link to the original film: (https://twitter.com/Survival/status/1268935324232814592) ?

2) The full text is: “Suddenly, saving our planet is within reach. We have a plan. We know what to do. Stop the damaging stuff, roll out the new green tech, stabilise the human population as low as we fairly can, keep hold of the natural wealth we have currently got and we’ll have built a stable, healthy world that we can benefit from forever. We now have the choice to create a planet that we can all be proud of, our planet, the perfect home for ourselves and the rest of life on earth.” ?

3) Amnesty International. “This is what we die for”: Human rights abuses in the Democratic Republic of the Congo Power the global trade in cobalt. London: Amnesty International, 2016. https://www.amnesty.org/download/Documents/AFR6231832016ENGLISH.PDF (accessed June 23, 2020) ?

4) The world’s billionaires own as much wealth as 60% of the earth’s population.
Lawson, Max, Anam Parvez Butt, Rowan Harvey, Diana Sarosi, Clare Coffey, Kim Piaget and Julie Thekkudan. Time to care: Unpaid and underpaid care work and the global inequality crisis. Oxford: Oxfam International, 2020. https://oxfamilibrary.openrepository.com/bitstream/handle/10546/620928/bp-time-to-care-inequality-200120-en.pdf (accessed June 23, 2020) ?

5) World Bank. “GDP per capita (current US$)”. World Development Indicators. The World Bank Group. 2018.

https://data.worldbank.org/indicator/NY.GDP.PCAP.CD?locations=US-ZG (accessed June 23, 2020) ?

6) The United Nations Department of Economic and Social Affairs. “Migration and population change – drivers and impacts”. Population Facts, no 2017/8 (2017). ?

7) The World Bank. “Population growth (annual%)”. 2018.

https://data.worldbank.org/indicator/SP.POP.GROW?locations=EU-ZG-US-AU-CA-NZ&name_desc=false (accessed June 23, 2020) ?

8) McVeigh, Karen. “World is plundering Africa’s wealth of ‘billions of dollars a year’”. The Guardian, May 24, 2017. https://www.theguardian.com/global-development/2017/may/24/world-is-plundering-africa-wealth-billions-of-dollars-a-year (accessed June 23, 2020) ?

9) Bowles, Nellie. “‘Replacement Theory,’ a Racist, Sexist Doctrine, Spreads in Far-Right Circles”. The New York Times, March 18, 2019.

https://www.nytimes.com/2019/03/18/technology/replacement-theory.html (accessed June 23, 2020) ?

10) Corry, Stephen. “The Colonial Origins of Conservation: The Disturbing History Behind US National Parks”. Truthout, August 25, 2015. https://truthout.org/articles/the-colonial-origins-of-conservation-the-disturbing-history-behind-us-national-parks/ (accessed June 23, 2020) ?

11) https://twitter.com/wwf_uk/status/1268933761573490689 ?

12) Eg. Coca-Cola, Tata, KPMG, Adamjee, AES, Indus Basin etc. ?

13) Further information can be found here:

Survival International, Rainforest Foundation UK and Minority Rights Group International. The ‘Post-2-2- Global Biodiversity Framework’ – a new threat to indigenous people and local communities?. London: Survival International, 2020. https://assets.survivalinternational.org/documents/1908/post-2020-biodiversity-framework-briefing-final-survival-rfuk-mrg.pdf (accessed June 23, 2020) ?

14) AsiaOne. “Final cost for Gardens by the Bay within budget: Khaw.” AsiaOne, Oct 15, 2012. https://www.asiaone.com/News/Latest+News/Relax/Story/A1Story20121015-377822.html#:~:text=He%20estimated%20that%20the%20annual,of%20operating%20the%20outdoor%20gardens. (accessed June 23, 2020)

Suneson, Grant. “These are the 25 richest countries in the world”. USA Today, Jul 8, 2019. https://eu.usatoday.com/story/money/2019/07/07/richest-countries-in-the-world/39630693/

(accessed June 23, 2020) ?

15) Ratcliffe, Rebecca. “’We’re in a prison’: Singapore’s migrant workers suffer as Covid-19 surges back.” The Guardian, April 23, 2020. https://www.theguardian.com/world/2020/apr/23/singapore-million-migrant-workers-suffer-as-covid-19-surges-back (accessed June 23, 2020) ?

[Stephen Corry has worked with Survival International, the global movement for tribal peoples’ rights, since 1972. Twitter: @StephenCorrySvl.]

Feb 24

2020

Wrong Kind of Green

Neo-Liberalism and the Defanging of Feminism, Whiteness & Aversive Racism, World Wildlife Fund (WWF)

2020 Super Year Countdown financialization of nature IPBES New Deal for Nature Super Year UN Voice for the Planet World Economic Forum WWF

New Deal for Nature: Paying the Emperor to Fence the Wind

Counterpunch

February 24, 2020

by Stephen Corry

The conservation industry says 2020 is its “super year.”^[1] It wants to set aside thirty percent of the globe for wildlife, and divert billions of dollars away from reducing climate change and into “natural climate solutions.”^[2] This would be a disaster for people and planet. Conservation was founded in the racist ideology of 1860s USA but it committed thirty years ago to becoming people-friendly. It hasn’t happened. There will be more promises now, if only to placate critics and funders like the U.S. and German governments, and the European Commission, which are paying for conservation’s land theft, murder and torture.^[3] More promises will be meaningless. No more public money should go for “Protected Areas” until the conservation bodies recognize their crimes, get rid of those responsible, and hand stolen lands back, with compensation. Conservation NGOs must also stop cozying up to mining, logging, oil, and plantation companies.

The latest idea to be heavily promoted by big conservation NGOs is doubling the world’s so-called “Protected Areas” (PAs) so that they cover thirty percent of the globe’s lands and oceans. This is now their main rallying cry and response to two of the world’s biggest problems – climate chaos and loss of biodiversity. It sounds good: It’s easy to grasp and has numbers that are supposed to be measurable, and advertisers do love numbers.

What better answer to climate change and biodiversity loss than to ban human “interference” over huge areas? If, that is, you think “everybody” is guilty of causing both crises and that everything’s solved by keeping them away. The idea’s been around for years, but now governments and industries are promoting it to the tune of billions of dollars,^[4] so it’ll be difficult to oppose. But it’s actually dangerous nonsense which would have exactly the reverse effect to what we’re told, and if we want to save our world, it must be stopped.

Let’s be clear that cutting destructive pollution globally is vital for the climate, and that stopping industrial exploitation of unspoiled areas is essential for the flora and fauna, and the physical and mental health of inhabitants and visitors. None of that is disputed, but these are not the arguments advanced for asserting the right of this “New Deal for Nature” to more taxpayers’ cash. It’s a marketing gimmick designed to funnel even more money to those who have for decades demonstrated their failure to mitigate either climate change or biodiversity loss.

Sept. 24, 2019: Tweet, Marco Lambertini, Director General of WWF International, New Deal For Nature event

Let’s assume they did succeed in putting so much territory “out of bounds.” As with the emperor in his new suit, it’s childishly obvious that this wouldn’t necessarily bring any reduction to climate chaos: That’s simply because it wouldn’t affect what happens in the remaining seventy percent of the world – where most pollution originates. If just as much pollution carries on outside, then it doesn’t matter what’s going on inside PAs, because they too depend on the world’s climate, and you can’t fence the wind. Without reducing industrial emissions globally, leaving existing forest intact or planting lots of trees just won’t be enough to solve the problem. Wreck the atmosphere – even from a tiny proportion of the Earth – and you wreck it everywhere.

Not for the first time, the “experts” are promoting a policy which a child can see is senseless, but if they tell a lie big enough and keep repeating it, people will eventually come to believe it.

What about the second claim, that more PAs are needed to ensure the protection of biodiversity? Everyone rightly wants more of that: The more diverse an ecosystem, the more likely it is to adapt and survive. “Biodiversity” means the enormous variety of life, and life forms are interconnected: They depend on each other. Where the flora and fauna is reduced to just a few species, there’s a domino effect that cuts the number still further.^[5]

However obvious, it merits restating: To mix metaphors, when the domino becomes a snowball effect then ecosystems become deserts, even when visibly green. Oil palm plantations carved out of tropical forests are a famous example of lots of trees being planted in an area where biodiversity has been slashed to just a few species. Such plantations are effectively “green deserts.”

Putting the propaganda aside, it’s impossible to determine scientifically how effective PAs are for enhancing biodiversity. For example, a line drawn around a highly biodiverse area, which is then declared a national park, proves nothing about the park: The biodiversity was there in the first place. There is, however, considerable agreement about one thing, and it’s not that PAs are the solution at all.

It turns out that the most diversity is not found in areas where all human interference is banned, but actually the reverse – it’s found in places where tribal, indigenous, and other local, communities have stayed put and carried on doing what they’ve always been doing. It’s simply not true that everyone shares responsibility for biodiversity loss. Studies show that community-managed forests have less deforestation than inside PAs, and that “nature” is doing better in areas managed by indigenous peoples than elsewhere.^[6] In places as different as Australia, Brazil, and Canada more diversity is found in indigenous territories than in PAs.^[7] It seems clear that biological and human diversity are interlinked.

This is a key point which conservation NGOs haven’t wanted the public to know as they clamor for yet more cash: Areas managed by local people, especially if they’re indigenous, are much better than PAs imposed by outsiders. One study concluded, albeit limply, the “notion that indigenous reserves are less effective than parks… must be re-examined.”^[8] You can say that again! They are already reckoned to contain no less than eighty percent of global species diversity. That’s the very reason conservationists want to take control of them. Indigenous peoples are now being victimized precisely because of their expertise in environmental stewardship.

Even where PAs are hyped as being about preserving iconic species, the evidence is mixed. For example, the former head of a conservation NGO thinks there could be more Indian tigers outside protected areas than inside. No one knows, but what’s certain is that when the British colonizers imprisoned the Waliangulu tribal elephant hunters in 1950s Kenya, elephant numbers did skyrocket, but only to plummet when the next drought hit and the herds proved too numerous for the environment. Thousands died of starvation, restoring a balance that the Waliangulu had achieved for generations or millennia. In South Africa, an average of nearly 600 elephants were culled every year from 1967 to 1996 (without publicity, to avoid upsetting conservation donors).^[9] Banning traditional indigenous hunting generally harms biodiversity.

Protecting “nature” by fencing it off from the locals simply hasn’t worked. It doesn’t help that many PAs aren’t really protected at all. They include industrial exploitation – mining, logging, plantations, trophy hunting concessions, or extensive, usually high-end, tourist infrastructure – but that’s the reality. The locals are thrown out as the land is grabbed by one or other industry, partnering with one or other big conservation NGO.

Like it or not, many PAs are as much about stealing the land from local people to make someone else a profit as they are about conservation. The famous Central Kalahari Game Reserve in Botswana is the second largest “game reserve” in the world but it’s also leased to mining exploration. There’s a diamond mine, with its roads and heavy machinery, where a tiny handful of the Bushmen who have lived there for generations are occasionally given menial jobs. (The government kicked them out until forced to backtrack by the high court.) As in almost all African PAs, wealthy tourists enjoy luxury accommodation inside the reserve. The man responsible for both the tourism and mine was the former president, General Ian Khama, a much-feted conservationist who was on the board of Conservation International.

This land theft is a problem for us all, and not only because the indigenous people are generally much better conservationists than “us”: Not surprisingly, the locals object when their land and self-sufficiency are looted for someone else’s gain, and their need for food, and sometimes their anger, translates into defying hunting bans (making them “poachers” for trying to feed their families), as well as taking action to recover their ancestral territory. For example, pastoralists whose herds are banned from private “conservancies” in East Africa are cutting the fences and going back in. They can be armed and violent clashes are increasing. Some researchers fear increasing bloodshed is inevitable^[10] and the increasing militarization of conservation will just make things worse. Yet this is the model touted as the future of PAs, one supposedly enacted with the support of local communities (which is often a lie). They’re supported by the American NGO, The Nature Conservancy, and are largely profit-making investments aimed at wealthy companies and tourists. They’re now taking over huge areas of East Africa and beyond.

February 19, 2020

Just as Africans extricated themselves (at least, partly!) from European rule in the last century, they are unlikely to accede quietly to what is seen as more colonization, this time by conservationists. Unless things change, PAs in Africa will become real, not metaphorical, battlegrounds. Serious environmentalists know that you can’t have a PA for long if it’s surrounded by an angry population, yet conservation groups seem incapable of changing their practice. They exhort industry to become sustainable, while promoting their own model, which palpably isn’t.

WWF, for example, routinely violates human rights, the law and its own policies. It’s already spent millions of dollars illegally pushing for a new park in Congo, Messok Dja. The money comes from WWF itself and its accomplices, including a logging, oil palm, and luxury tourist company, as well as the Wildlife Conservation Society, the U.S. government, the EU, and the UN. As with the creation of almost all African PAs, the first step has been to kick out and terrorize the local Baka (so-called Pygmies) who’ve probably lived there for thousands of years, and who have adapted and sustainably managed their biodiverse-rich environment. Now they are kept out of their ancestral lands and terrorized, beaten and arrested if they return to seek traditional foods or plant medicines.

This is what the thirty percent of the globe taken for the New Deal for Nature will look like – a third of the globe stolen for profit. It’s a new colonialism, the world’s biggest land grab, supposedly “green” and supposedly to save the world – a really big lie. As Odette, a Baka woman from Congo, says of such imposed conservation projects which don’t work, “We’ve had enough of this talk of ‘boundaries’ in the forest. The forest is ours.”^[11]

The last couple of generations has amply demonstrated that meetings of corporate heads, NGOs, politicians, and celebrities are not going to solve the crises of climate and biodiversity. Those attending are amongst the major contributors to the problems, and least willing to accept any change which might threaten their position. They argue over statements that no one actually applies, or even intends to, and which are replete with clauses ensuring “business as usual.” The meetings and declarations attract an enormous media circus, but are akin to the emperor’s workshop, with hundreds of tailors busily cutting suits of such rarefied material that they don’t cover his nakedness.

Youth exploitation is key to the goal of commodifying nature.

The real answers to the crises of climate and biodiversity lie in an inversion of the current approach, and a rejection of the New Deal for Nature and its failure to understand the relationship between indigenous peoples and nature. If we really want to save our world, then we have to start with the rich cutting their massive overconsumption. The wealthiest ten percent cause about half the world’s total pollution,^[12] so they must work hardest to cut it. Both military conflict and the growth of information technology must be seen as the major polluters they are. The first is barely mentioned in climate activism, and the plan for the second is the exact opposite of what’s needed, with yet more energy-hungry “artificial intelligence” lined up to monitor our lives for the benefit of industry and state control.^[13] If we’re going to reduce dependence on fossil fuels, we must also reduce dependence on “smart” tech, and we must accept the fact that real solutions aren’t found in marketing gimmicks like “net zero,” offsetting, carbon markets, or “pricing nature.” Real solutions are found with the local peoples that have successfully been creating and managing the world’s biodiversity since prehistory.

Humanity as a whole isn’t responsible for these problems, one particular sector is, and it’s same one coming up with the New Deal for Nature. Those promoting it want to dictate how the rest of the world should live, but they’re acting primarily for themselves. Banning human activity from yet more so-called “Protected Areas” is another manifestation of the hubris that got us into this mess in the first place. Local people – those who retain some self-sufficiency, common sense, and connection with their environment – remain the strongest backbone of humanity, even today. They have better answers than the conservation technocrats and other global elites who lack their perspective. Kicking even more of them out at best reduces them to landless poverty and at worst destroys them and the environment. It would be disastrous for everyone.

We should be respecting land rights and encouraging indigenous peoples and other local communities to remain where they are – if they wish – to carry on managing their lands in their own ways, and we must, above all, stop the theft of their territories for conservation. Those who want to, should be maintaining their self-sufficiency, not forced into global markets that profit the polluters more than anyone. We must “give” them back previously stolen lands, to manage themselves. We must listen to them rather than destroying them, as we are now.

Whether this happens remains to be seen. The few voices pointing out that the emperor has no clothes at all, are up against a deafening scream from conservation propagandists and mainstream media, baying that the New Deal for Nature is the perfect solution. Whose voice will prevail depends on people’s gullibility and ability to challenge both their own prejudices and powerful vested interests. It’s a real battle, and the outcome will determine how much more nature is stolen from this beautiful world we have helped create.

1) WWF Ecological. “2020: let’s put nature top of everybody’s to-do list.” Ecological.panda.org. April 20, 2018. (accessed 13/02/2020)

2) Tollefson, Jeff. “Global deal for nature’ fleshed out with specific conservation goals.” Nature, April 19, 2019. (accessed 13/02/2020)

3) Baker, Katie & Tom Warren. “The US Government Spent Millions Funding WWF-Backed Forces Accused Of Torture and Murder.” Buzzfeed News, September 24, 2019. (accessed 13/02/2020); Baker, Katie & Tom Warren. “WWF Says Indigenous People Want This Park. An Internal Report Says Some Fear Forest Ranger “Repression.” Buzzfeed News, March 8, 2019. (accessed 13/02/2020)

4) The estimate for the total global ecosystem services in 2011 is $125 trillion/yr

Costanza, Robert, Rudolf De Groot, Paul Sutton, Sander Van der Ploeg, Sharolyn J. Anderson, Ida Kubiszewski, Stephen Farber, and R. Kerry Turner. “Changes in the global value of ecosystem services.” Global environmental change 26 (2014): 152-158. (accessed 13/02/2020)

5) Carrington, Damian. “What is biodiversity and why does it matter to us?” The Guardian, March 12, 2018. (accessed 13/02/2020)

6) Porter-Bolland, Luciana, Edward A. Ellis, Manuel R. Guariguata, Isabel Ruiz-Mallén, Simoneta Negrete-Yankelevich, and Victoria Reyes-García. “Community managed forests and forest protected areas: An assessment of their conservation effectiveness across the tropics.” Forest ecology and management 268 (2012): 6-17

7) The study measured vertebrate animal diversity only.

Schuster et al, 2019, Vertebrate biodiversity on indigenous-managed lands in Australia, Brazil, and Canada equals that in protected areas, Environmental Science & Policy Volume 101, November 2019, Pages 1-6

8) Woods Hole Research Center. “Satellites Show Amazon Parks, Indigenous Reserves Stop Forest Clearing.” ScienceDaily. www.sciencedaily.com/releases/2006/01/060126200147.htm (accessed February 13, 2020).

9) Dickson, Paul, and William M. Adams. “Science and uncertainty in South Africa’s elephant culling debate.” Environment and Planning C: Government and Policy 27, no. 1 (2009): 110-123.

10) Letiwa, Paul. “Herders protest as wildlife conservancies drive them out.” The Daily Nation, August 18, 2019. (accessed February 13, 2020).

11) Survival International. “We’ve had enough of this talk of ‘boundaries’ in the forest.” YouTube video, 01:00. 4 Jan 2019. (accessed February 13, 2020).

12) Gore, Timothy. Extreme Carbon Inequality. London: Oxfam. Dec 2, 2015. (The report can be found in Spanish and French at https://www.oxfam.org/en/research/extreme-carbon-inequality) (accessed February 13, 2020).

13) See: Lu, Donna. “Creating an AI can be five times worse for the planet than a car.” New Scientist, June 6, 2019. (accessed February 13, 2020).

Berners-Lee, Mike and Duncan Clark. “What’s the carbon footprint of … email?” The Guardian, Oct 21, 2010. (accessed February 13, 2020).

[Stephen Corry has worked with Survival International, the global movement for tribal peoples’ rights, since 1972. The not-for-profit has a San Francisco office. Its public campaign to change conservation can be joined at www.survivalinternational.org/conservation. This is one of a series of articles on the problem.]

Jan 31

2020

Wrong Kind of Green

Neo-Liberalism and the Defanging of Feminism, Social Engineering

2020 Super Year Natural Capital New Deal for Nature Voice for the Planet World Economic Forum WWF

The Price of Putting a Price on Nature

“Our oceans are worth at least $24 trillion, according to a new WWF report Reviving the Ocean Economy”

Medium

“The Price of Putting a Price on Nature”

September 29, 2019

By Alexa Firmenich

Lacandon teenager, gazing at the Metzabok lake which has since gone dry // Alexa Firmenich

“The economic benefit of the rainforest if it’s conserved is $8.2 billion a year”

I read these sentences, and many similar ones frequenting headlines today, and I endear us to pause and consider their implications. Consider how this information actually makes you feel. Does knowing how much the oceans are worth evoke genuine care in you? I ask because when I care, my heart beats harder in my chest. When I “care”, I feel warmth, vitality, excitement, potential. When I care, my actions arise from a place deep within — the only place that sustains authentic long-term action. I don’t want my care to arise from an economic calculation of trade-offs.

I want to care because I actually care about the ocean.

The moment that my care has a price tag on it, I can be bought. What happens if the equation is subsequently calculated differently, and fish are now worth more dead than alive? What effect would that have on my care? What actions would that then justify?

If our civilisation and our leaders depend on the above metrics to convince us to protect the oceans — if we are even asking whether a forest is worth more alive or cut down — we are asking the wrong question in the first place.

Is our highest human potential really the ability to keep a forest on a life support machine just enough so that we can keep harvesting its organs appropriately to fuel our human world? Or, is our highest potential found in the myriad of ways we can collectively imagine how to live with that forest in right relationship, asking ourselves constantly how we can help enable the forest to thrive and evolve in all its splendour?

The outcome may look the same on the surface — the forest stays in the ground and trees don’t get cut down — but the guiding intention and energy behind both actions couldn’t be further apart.

It is to this intention I am called to draw attention to.

We should strive to be fully aware of the real motivations for doing what we do. Let’s not fool ourselves. The current breakdown in our systems is not really about short term versus long term profits, nor whether our cost benefit analyses accurately capture natural capital. It is not about shareholder versus stakeholder value, Business for Good or What is Our Purpose. These things are important, part of our journey, yes, but what is hurting lies a few layers underneath.

The real question for me is whether human beings have the right to put a price, a cap and trade, a bond or a derivative, on Nature and other sentient beings — ever. Is it in our place to put a price the joy of our children, as their faces light up in rapture watching a wave crashing on the beach or an eagle hunting at sunset? On the chorus of songbirds that rouse us from a summer slumber as a faint breeze tousles our blankets? On a forest so alive that to walk through it makes your very skin tingle with the crackling of dry leaves and the smell of pine?

I’ll state it simply. Nature never has been and never will be ours to own and measure, and as long as we continue do so, it is us who will pay a steep price. The world that exists ‘out’ there, right out there where the concrete breaks away, right there where the wet earth and vines tumble out, ‘out’ there, that world is of such exquisite and beatific complexity that it will forever defy human measurement. And Thankfully. No matter how well-intentioned our attempts to instrumentalise and quantify it, to reduce Nature’s complexity is to enter into dangerous territory. Let’s not mistake the woods for the trees.

And let’s remember, that when we debase someone or something, it is ourselves we debase.

Somehow, we have to make room and allow in for this other form of “care” that arises from deep within. Somehow, we must rediscover it, ready to come alive to pour through our veins. We must remember what we already know. I say we must, because otherwise we will forever be incomplete. I still believe with all my heart that every single person on the planet knows this care. The reduction of everything to objectified measurement is only part of our story. The question is not carbon credits or fossil fuel mitigation. Even if we succeed in staying under ‘two degrees’, let’s not stop there and rest on our laurels considering the book written. Something else is profoundly wrong in our relationship with the living world and those pages are still to be written.

Some might say that over time, utilitarian values crystallise into core life values. I don’t necessarily agree and history shows us otherwise. All I know is that I am much too heartbreakingly in love with this world not to at least try to push the edges of what I think is possible in our dormant potential to truly care.

[Alexa Firmenich is the co-founder of Atlas Unbound // Journeys into the Wild, Systems Thinking & Regeneration, Weaving Stories and Paradigms // www.alexafirmenich.com ]

Oct 30

2019

Wrong Kind of Green

Neo-Liberalism and the Defanging of Feminism, Social Engineering, Whiteness & Aversive Racism

financialisation of nature Natural Capital privatization Species Banking Speciesism The Nature Conservancy United Nations Wetlands WWF

Watch: Banking Nature

October 30, 2019

In “Banking Nature”, directors Denis Delestra and Sandrine Feydel document the growing movement to monetize the natural world, and to turn endangered species and threatened areas into instruments of profit.

2014. 90 minutes

This film investigates the financialization of the natural world.

“Protecting our planet has become big business with companies promoting new environmental markets. This involves species banking, where investors buy up vast swathes of land, full of endangered species, to enable them to sell “nature credits.” Companies whose actions destroy the environment are now obliged to buy these credits and new financial centres have sprung up, specializing in this trade. Many respected economists believe that the best way to protect nature is to put a price on it. But others fear that this market in nature could lead to companies having a financial interest in a species’ extinction. There are also concerns that—like the subprime mortgage crisis of 2008—the market in nature credits is bound to crash. And there are wider issues at stake. What guarantees do we have that our natural inheritance will be protected? And should our ecological heritage be for sale? [Source: Via Decouvertes Production]

Grand Prize of the City of Innsbruck nature film festival. Jury statement:

“Whoever thought that capitalizing natural resources could be a solution for our ecological crisis knows better now: thanks to the investigative approach of the directors. It is clear that the protection of endangered species should not be left to multinational companies and financial consultants. Although the topic is highly complex, the film remains exciting to the very end. The development to profit from nature as revealed by the film is frightening.”

9 AWARDS & 24 sélect. internationales

Voir la liste complète/To see the list

Sep 26

2019

Wrong Kind of Green

Carbon Markets | REDD, Celebrity [Capitalism | Humanitarianism | Neoliberalism], Conservation International, Foundations, Nature Conservancy, Social Engineering, Whiteness & Aversive Racism, World Wildlife Fund (WWF)

ClimateWorks Connect4Climate (the World Bank) Conservation International Food and Land Use Coalition George Monbiot Good Energies Greta Thunberg Natural Climate Solutions Nature4Climate New Deal for Nature Shell the David & Lucile Packard Foundation the Ford Foundation The Forgotten Solution the Global Landscapes Forum the Gordon & Betty Moore Foundation The Guardian The Nature Conservancy UN-REDD UNREDD+ WBCSD We Mean Business WWF

The Manufacturing of Greta Thunberg – for Consent: Natural Climate Manipulations [Volume II, Act VI]

September 26, 2019

By Cory Morningstar

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

“I’m convinced of my disagreement with the counterrevolution – imperialism – fascism – religions – stupidity – capitalism – and the whole gamut of bourgeois tricks – I wish to cooperate with the revolution in transforming the world into a classless one so that we can attain a better rhythm for the oppressed classes.”

— Frida Kahlo

“The oppressors do not favor promoting the community as a whole, but rather selected leaders.”

—Paulo Freire, Pedagogy of the Oppressed

“Capitalism, a vicious system, does not merely seek to rip off our labor and resources but it seeks to confound our thinking. It seeks to make us think we’re thinking when in fact we’re not thinking but merely reacting to stimuli.”

—Stokely Carmichael

September 20, 2019, Business for Nature, Twitter. Launched on July 2, 2019, the coalition founders are We Mean Business, the World Economic Forum, The Nature Conservancy, WWF, the Natural Capital Coalition, the World Resources Institute, the IUCN, The Food and Land Use Coalition, Confederation of Indian Industry, Entreprises pour l’Environnement (EpE), Tropical Forest Alliance, and the International Chamber of Commerce

“Greta Thunberg’s video on natural climate solutions, done with George Monbiot, has reached more than 1 billion people in less than 24 hours. More than a third of the events of Climate Week focus on nature-based solutions, demonstrating the huge amount of innovation and progress taking place on the ground.”

— Nature4Climate, September 22, 2019

On September 19, 2019, a short film featuring Greta Thunberg and George Monbiot was launched in advance of the September 20 global climate strikes organized by GCCA NGOs. The film (trending and recommended on YouTube), emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

YouthWashing

Here, Greta Thunberg becomes the official face for, and of, corporate capture. The rebranding of REDD (the UN “reducing emissions from deforestation and degradation” market mechanism), and the coming New Deal for Nature – under the auspices and brand of “natural climate solutions”.

To understand how this transpired, we need to step back in time to April 3, 2019.

Business For Nature co-founders. Further reading: The Manufacturing of Greta Thunberg – for Consent: They Mean Business [Volume II, Act IV]

September 19, 2019, Callum Grieve, co-founder, We Mean Business, Twitter. Further reading: The Manufacturing of Greta Thunberg – for Consent: The Behavioural Change Project “To Change Everything” [Volume II, Act V]

“It all sounds so simple and reassuring. No one needs to change anything. The airline industry can continue to expand. The oil industry can continue drilling. We can stop worrying and leave it to the experts. Just a few techno-fixes, and nature will solve climate change for us. Obviously, this is bullshit. It’s a form of climate denial – pretending that we can address climate breakdown without even talking about keeping fossil fuels in the ground.”

— March 3, 2019, Chris Lang, The REDD Monitor, “Natural Climate Solutions: ‘It really is time that governments stopped trying to find more ways to offset their fossil fuel emissions'”

April 3, 2019 – The Launch

Illustration: Al Boardman

April 3, 2019. The launch of the Natural Climate Solutions project by George Monbiot and The Guardian

On April 3, 2019, The Guardian published an open letter entitled “A Natural Solution to the Climate Disaster – Climate and ecological crises can be tackled by restoring forests and other valuable ecosystems, say scientists and activists”.

The letter, written by The Guardian’s George Monbiot, is co-signed by establishment-endorsed eco-celebs Greta Thunberg, Naomi Klein, Bill McKibben, and other “leaders”/celebrities associated with the liberal climate “movement”. The “movement” that evades all systemic drivers of climate change and ecological devastation (militarism, capitalism, imperialism, colonialism, patriarchy, etc.).

The letter – addressed to the United Nations Convention on Biological Diversity (UNCBD), the United Nations Framework Convention on Climate Change (UNFCCC), governments and NGOs – is republished on the Natural Climate Solutions website.

Launched on April 3, 2019 (coinciding with The Guardian coverage), the Natural Climate Solutions project was created “for the promotion of an important and exciting environmental initiative, led by journalist and author George Monbiot.” [Source]

The said mission of Natural Climate Solutions (website created March 15, 2019) is to “catalyse global enthusiasm for drawing down carbon by restoring ecosystems: the single most undervalued and underfunded tool for climate mitigation.”[Emphasis added]

In real life, this mission to “catalyse global enthusiasm” effectively serves the United Nations carbon market mechanism UN-REDD (reducing emissions from deforestation and degradation). In addition, it is a construct being created that will build the acquiescence required for the coming “New Deal For Nature” to be adopted in 2020. That is, the privatization, commodification, and objectification of nature, global in scale. That is, emerging markets and land acquisitions. That is, “payments for ecosystem services”. That is the financialization of nature, the corporate coup d’état of the commons that has finally come to wait on our doorstep.

Mark R. Tercek is the former president and CEO of The Nature Conservancy stepping down June 7, 2019. [A #MeToo scandal engulfs The Nature Conservancy]. He is co-author of the book Nature’s Fortune: How Business and Society Thrive by Investing in Nature

[A #MeToo scandal engulfs The Nature Conservancy].

To be clear, as this research will demonstrate, the very same NGOs which set the Natural Capital agenda and protocols (via the Natural Capital Coalition, which has absorbed TEEB) – with the Nature Conservancy and We Mean Business at the helm, are also the architects of the term “natural climate solutions”.

Monbiot has consistently and publicly voiced disapproval for “putting a price on nature”. [One such example: May 15, 2018]. Yet, consider that Monbiot has never utilized his influential platform to oppose the coming “New Deal For Nature”.

The said purpose of Natural Climate Solutions is to “direct public attention towards this issue and champion the work of others.” [Emphasis added]

The “work of others” that Natural Climate Solutions seeks to direct the public’s attention to takes one to the “Our Allies” page:

“There are several wonderful organisations already working hard to highlight and implement Natural Climate Solutions. Please follow these links and support their efforts.” [Emphasis added]

The allies (“wonderful organizations”) that Natural Climate Solution highlights [1], which it encourages people to follow and support, include many at the helm of the “New Deal For Nature” such as WWF, Conservation International, Avaaz, Greenpeace, Nature Needs Half, etc.

Photograph by Ron Poling

“Conservation: The Quiet Spread of Imperialism.”

— Mordecai Ogada

Here, we find perhaps the most grotesque aspect of the Monbiot/Guardian project of all. The deliberate endeavour to rally support for and redirect citizens to WWF. As both Monbiot and The Guardian are fully aware, WWF bears responsibility for decades of human rights violations including torture, rape and murder, a direct result of “conservation” schemes. In March 2019 in part 1 of an investigative series, BuzzFeed News revealed that WWF, “funds, equips, and works directly with anti-poaching forces that have beaten, tortured, sexually assaulted, and killed people living near wildlife parks across Asia and Africa.” Part 4 of the investigation (published July 11, 2019) reported that “WWF-Backed Guards Raped Pregnant Women And Tortured Villagers At A Wildlife Park Funded By The US Government.”

Such “conservation projects” have been consistently displacing Indigenous peoples under the guise of conservation while inflicting misery. This has been meticulously documented by Survival International and others. By presenting WWF as an “ally” amongst many “wonderful organizations” Monbiot demonstrates a complete disregard for the decades of work by conservationists such as Mordecai Ogada, Noga Shanee, Reclaim Conservation, and Stephen Corry, executive director of Survival International. By extension, Monbiot turns a willful blind eye to the plight of Indigenous peoples who have been separated from the land they defend. Whose lives and tribal communities have been completely destroyed by these very organizations to which Monbiot directs his followers.

[Watch: WWF – Silence of the Pandas, © Wilfried Huismann, Germany 2011]

[Further reading: The Big Conservation Lie, The Untold Story of Wildlife Conservation in Kenya, John Mbaria & Mordecai Ogada, 2017]

Natural Climate Solutions allies

“Guardian joins growing chorus for natural climate solutions –N4C is delighted that the Guardian and in particular George Monbiot has catalyzed so many diverse voices to champion the cause of natural climate solutions”

– Nature4Climate News, Guardian joins growing chorus for natural climate solutions, April 3, 2019

Upon its launch on April 3, 2019, the Natural Climate Solutions project had 29 allies (today it lists 48). The most important one to look at, to demonstrate the leveraging of market solutions via the branding and terminology of “natural climate solutions”, is the first ally listed: Nature4Climate, an initiative created by The Nature Conservancy.

Nature4Climate

April 3, 2019, “Guardian joins growing chorus for natural climate solutions.” Promotion of Monbiot’s “Natural Climate Solutions”, by Natural Climate Solutions “ally” Nature4Climate. Prior to April 3, 2019, the branding of “natural climate solutions” was already well-established by institutions, corporations and NGOs. Demonstrating solidarity to Nature4Climate, this tweet was “liked” by Monbiot

April 4, 2019, Conservation International (CI) expresses its support for “natural climate solutions”. Fast facts: 2018 revenues for CI were in access of 145 million USD (145,013,840.) Wes Bush, CEO of Northrup Grumman, one of the world’s largest weapons manufacturers, serves on the board of Conservation International, while Rob Walton, from the Walmart empire, serves as chairman of the executive committee. [2018 Form 990]

Conservation International, A New Deal for Nature: “Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030.” Identified in the Level 2 Actions for “mainstreaming biodiversity” is “incorporating the value of biodiversity into national accounting processes”. [Source]

The Nature Conservancy’s Nature4Climate

Nature4Climate partners

Launched on June 20, 2018, (on the first day of the two-day Ministerial on Climate Action) as a five-year initiative, the Nature4Climate initiative was created as an instrument for strategic communications to escalate the “solutions” (i.e. market solutions) sought by the Nature Conservancy, WWF, We Mean Business et al:

“Nature4Climate (N4C) is a new campaigning vehicle which is supported by a multi-stakeholder coalition. Its purpose is to use strategic communications to drive action on natural climate solutions.”

“Nature4Climate (N4C) is an initiative of the United Nations Development Programme (UNDP), UN-REDD, the Convention on Biological Diversity (CBD), the International Union for Conservation of Nature (IUCN), Conservation International (CI), The Nature Conservancy (TNC), Wildlife Conservation Society (WCS), Woods Hole Research Center, World Business Council for Sustainable Development (WBCSD), World Resources Institute (WRI), We Mean Business (WMB) and WWF that aims to increase investment and action on natural climate solutions in support of the 2015 Paris climate agreement. The N4C partners work together to catalyze partnerships between governments, civil society, business and investors that use nature-based solutions to climate change.” [Source]

Here, we can add that We Mean Business (co-founder of the Nature4Climate initiative as stated above) was formed with the assistance of both Greenpeace and Purpose, the public relations arm of Avaaz specializing in behavioural change. [Further reading: They Mean Business, Volume II, Act IV].

“We bring voices from governments, IGOs, NGOs, and business – underpinned by a steering group with communications and advocacy representation currently from CBD, CI, TNC, the UNDP, WHRC, WRI and WWF.”

The NGOs and institutions represented on the Nature4Climate steering committee include CBD (United Nations Convention on Biological Diversity), CI (Conservation International), TNC (The Nature Conservancy), the UNDP (United Nations Development Programme), WHRC (Woods Hole Research Center), WRI (the World Resources Institute) and WWF (World Wildlife Foundation). All of the aforementioned are leading “natural capital” architects and advocates of the “New Deal For Nature” – that is, the financialization of nature, global in scale.

“Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030. Conservation International will contribute our expertise to this process, to ensure the recognition of the value of nature for all aspects of human well-being.”

— DEAL FOR NATURE, Conservation International and the post-2020 global biodiversity framework [Source][Emphasis added]

Here again, we have the same high-level institutions, NGOs and individuals corralling millions of people toward a fourth industrial revolution sought by the ruling classes. A “New Climate Economy“, largely targeting the Global South. A new era of “green” colonialism, under the guise of saving the planet.

“It’s impossible for a white person to believe in capitalism and not believe in racism. You can’t have capitalism without racism.”

— Malcolm X, 1964, speech at the Militant Labor Forum Hall, New York City, May 29, 1964 [In response to the Harlem “Hate-Gang” scare]

Nature4Climate Voices, Paul Polman: served in senior leadership roles at both Nestlé and Procter & Gamble prior to becoming CEO of Unilever (2009-2018), B Team chair, chair of the International Chamber of Commerce, appointed to the U.N. Secretary General’s High-level Panel responsible for developing the Sustainable Development Goals (SDGs), founding member of the World Business & Sustainable Development Commission, U.N.-appointed SDG Advocate, leading member of Financing Capitalism for the Long-Term (FCLT), the Coalition for Inclusive Capitalism, the Global Commission on the Economy and Climate and the Food and Land Use Coalition (which he chairs), counsellor and chair of the Global Advisory Board of One Young World (co-founded by “B Team expert” David Jones), named an Honorary Knight Commander of the Order of the British Empire (KBE) for services to business in 2018, a non-executive director of Dow since 2010. Stern also serves as commissioner to the Energy Transitions Commission and has been selected to serve as a One Planet Lab member, the aforementioned high-level advisory group steered by the French Government. [Further reading: The New Green Deal is the Trojan Horse for the Financialization of Nature, Volume I, Act V and A Design to Win — A Multi-Billion Dollar Investment, Volume II, Act I]

Nature4Climate Voices, Christiana Figueres: former executive secretary of the United Nations Framework Convention on Climate Change (UNFCC) from 2010 to 2016, vice-chair of the Global Covenant of Mayors for Climate & Energy, ClimateWorks Board Member, World Bank Climate Leader, B Team leader, leader of Mission2020, and board member of both the World Resources Institute and Unilever. Figueres is also identified as a “distinguished member” of Conservation International. [Further reading: To Plunder What Little Remains: It’s Going To Be Tremendous, Volume II, Act III]

Nature4Climate Voices, Nicolas Stern: international advisor to the Global CCS Institute, co-chair of the Global Commission on the Economy and Climate overseeing The New Climate Economy, chair of SYSTEMIQ board of directors, former World Bank chief economist. [Further reading: A Design to Win — A Multi-Billion Dollar Investment, Volume II, Act I]

Nature4Climate Voices, Achim Steiner: UNDP Administrator, and former advisory board member of The Economics of Ecosystems and Biodiversity (TEEB – now the Natural Climate Coalition, i.e. the financialization of nature), voice for the 2009 Green New Deal [Further reading: They Mean Business [Volume II, Act IV]

April 3, 2019: Nature4Climate promoting Monbiot’s project. Demonstrating solidarity, Monbiot “liked” the tweet

August 30, 2019: Delivering on the Paris Agreement. From the paper This Changes Nothing: The Paris Agreement to Ignore Reality authored by Clive L. Spash, WU Vienna University of Economics and Business, Vienna, Austria: “Unfortunately, many environmental non-governmental organisations have bought into this illogical reasoning and justify their support as being pragmatic. Neoliberal language is rife across their reports and policy recommendations and their adoption of natural capital, ecosystems services, offsetting and market trading. These new environmental pragmatists believe, without justification, that the financialisation of Nature will help prevent its destruction.”

April 3, 2019: Justin Adams promote Monbiot’s project on the morning of its launch hashtag: #theforgottensolution

One of the first individuals to promote Monbiot’s Natural Climate Solutions on the day of its launch was Justin Adams. Adams joined The World Economic Forum to lead the Tropical Forest Alliance (TFA) [2] in November 2018. [Nature Conservancy, Our People: “Executive Director, Tropical Forest Alliance (Currently seconded to the TFA from The Nature Conservancy)]. Prior to the TFA, Adams spent five years as the Global Managing Director for Lands at the Nature Conservancy where he launched and led all the organisation’s work on Natural Climate Solutions and set up the nature4climate partnership.” Adams served as an advisor to the World Bank from 2012 to 2014 supporting the design and fundraising for the $300M BioCarbon Fund. [Source][Bio] The first initiative launched by TFA 2020 was the Africa Palm Oil initiative, currently ongoing, targeted at the development and implementation of regional principles for “responsible” palm oil development in West and Central Africa. [Source]

Here we must add that there is no such thing as “responsible palm oil” at industrial scale. Almost 20 years ago (2001), WWF and partners began designing the Roundtable on Sustainable Palm Oil (RSPO). It launched in 2004. Yet, in the past 25 years as much as 76 million acres of forest in Indonesia alone has been cut down for palm oil plantations. In 2013, Mongabay cited the global deforestation accredited to palm oil at 136 million acres. Now it moves to encroach on and decimate Africa. RSPO is just one of many billion dollar certification schemes initiated by WWF. Certification is a means to pay to destroy – under the guise of sustainability. It is a lie. The global palm oil industry (production at scale) is not and can never be sustainable.

The Nature Conservancy, Nature 4Climate and “The Forgotten Solution”

February 17, 2016: “The Forgotten Climate Solution”, “Natural Climate Solutions”, The Nature Conservancy

In 2018, Nature4Climate launched the “The Forgotten Solution”(conceptualized in 2016, see image above) – a glossy advertising campaign featuring a Hollywood-esque movie trailer. Featuring its own newsroom, The Forgotten Solutions website utilizes the 350.org font that has proven to resonate with the public.

“THE FORGOTTEN SOLUTION (2018) – Official Trailer [HD] – Movietrailers” [Running time: 1m:18s]

Corporations, institutions and NGOs promoting “The Forgotten Solutions” include Connect4Climate (the World Bank), UN-REDD+, WBCSD, We Mean Business, UNREDD+, the Global Landscapes Forum, Shell, the Ford Foundation, and billionaire Richard Branson (The B Team, We Mean Business), to name but a few.

September 3, 2018, Global Landscapes Forum. During the closing remarks of the Global Landscapes Forum on December 9, 2018, at COP24, Jennifer Morgan, executive director of Greenpeace International stressed that in addition to shifting global focus from the oil and transportation sectors to land and forests, additional co-operation was required to reach consensus on the New Deal for Nature.[Further reading: The House is On Fire! & the 100 Trillion Dollar Rescue, Volume I, ACT VI] The GLF was formed in 2013 by the World Bank, the Center for International Forestry Research (CIFOR) and the United Nations Environment Programme

September 8, 2018, Connect4Climate (World Bank)

September 11, 2018, The Ford Foundation promoting both “natural climate solutions” and “the forgotten solution”

December 10, 2018, Achim Steiner promotes the “Forgotten Solutions”. Steiner will appear this week at the Social Good Summit (founded and/or financed by the UN, Purpose, Gates Foundation, etc.) with Greta Thunberg and Christiana Figueres. Steiner, UNDP Administrator is a former advisory board member of The Economics of Ecosystems and Biodiversity (TEEB). TEEB, initiated in 2008, and officially launched in 2012, hosted by UNEP and backed by the European Commission and countries including Germany, Norway, and the United Kingdom, has since been absorbed/rebranded into the Natural Capital Coalition. The Natural Capital Coalition is working with the world’s most powerful corporations and institutions for the implementation of the financialization of nature.]

December 11, 2018, We Mean Business, promoting We Mean Business co-founder, WBCSD: “Bring natural climate solutions into your business today” #TheForgottenSolution

December 11, 2018, Shell, WBCSD, “the forgotten solution” as promoted by We Mean Business

December 11, 2018, Justin Adams for The Nature Conservancy, as promoted by We Mean Business

December 12, 2018, UN-REDD+

June 28, 2019, Richard Branson promoting the celebrity-endorsed “Forgotten Solution”. The utilization of celebrity, fetishized in the West, is a much-used tool as a means to expand capital, build brand recognition and break through market resistance

Nature4Climate partners
November 24, 2017: The term "natural climate solutions" in reference to the "Natural Climate Solutions" study published on October 16, 2017
September 3, 2018: Global Landscapes Forum, The Forgotten Solution
December 12, 2018: UN REDD+ promoting "the forgotten solution"
September 8, 2018: GCCA/TckTckTck, The Forgotten Solution
September 8, 2018: James Lloyd, Nature4Climate and the The Nature Conservancy, The Forgotten Solution
September 8, 2018, Connect4Climate (World Bank), "The Forgotten Solution"
December 10, 2018: Adam Steiner, UN REDD+ promoting "The Forgotten Solution"
December 11, 2018, We Mean Business, We Mean Business co-founder WBCSD, Justin Adams, The Nature Conservancy, "The Forgotten Solution"
December 11, 2018, We Mean Business, We Mean Business co-founder WBCSD, Shell, "The Forgotten Solution"
December 11, 2018, We Mean Business, We Mean Business co-founder WBCSD, "The Forgotten Solution"
April 3, 2019: Nature4Climate Promoting Monbiot's new project
April 4, 2019: Conservation International, "We are proud to join [the] Guardian, George Monbiot [and] Greta Thunberg...", natural climate solutions, The Forgotten Solution
Natural Climate Solution Twitter account. First accounts chosen to follow, #1-7, reading from bottom to top
Natural Climate Solution Twitter account. First accounts chosen to follow, #8-14, reading from bottom to top
Natural Climate Solution Twitter account. First accounts chosen to follow, #15-19, reading from bottom to top - batch #33
April 3, 2019. Monbiot Commentary
April 3, 2019, Monbiot: "We've launched a website explaining #theforgottensolution and directing people to the wonderful organizations..."
April 3, 2019: Monbiot, tagged users, Tim Christophersen, coordinator of the UNEP team of the UN-REDD Programme
April 3, 2019: Monbiot, tagged users,
April 3, 2019: Monbiot, tagging "wonderful people"
April 3, 2019: Monbiot, "wonderful people" tagged
April 3, 2019, Nature4Climate
July 22, 2019, Natural Climate Solutions, Nature4Climate , "Follow Nature4Climate now"
June 28, 2019: Richard Branson promoting the celebrity-endorsed "Forgotten Solutions"

One of the first institutions to highlight Monbiot’s Natural Climate Solutions launch (April 3, 2019) was the Food and Land Use Coalition. This coalition was initiated under the Business and Sustainable Development Commission leadership led by Paul Polman, former Unilever CEO, and Mark Malloch-Brown, former UN Deputy Secretary-General and Administrator of the United Nations Development Programme (UNDP) who conceptualized the International Crisis Group in 1993 (with Mort Abramowitz), where he serves as chair. Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill. [Source][Board] [Further reading: Controlling the Narrative,Volume II, Act II]

The Food and Land Use Coalition is supported by partners, including the Business and Sustainable Development Commission (housed at SYSTEMIQ), the EAT Foundation, the Sustainable Development Solutions Network, the International Institute for Applied Systems Analysis, the World Business Council for Sustainable Development (WBCSD), and the New Climate Economy (housed at World Resources Institute). [Source] SYSTEMIQ, is advancing the blended finance vehicle (leveraging public funds for private investments into emerging markets) for the Climate Finance Partnership.

April 3, 2018, Food and Land Use Coalition promoting the freshly launched “Natural Climate Solutions” campaign and website. Tagged users included SYSTEMIQ, EAT, New Climate Economy, SDSN, Alliance for a Green Revolution in Africa (AGRA) WBCSD, IIASA, World Resources Institute, Unilever, and Yara International

November 27, 2018, Food and Land Use Coalition congratulating We Mean Business co-founder, WBCSD, on winning an award for its film on “natural climate solutions”

December 3, 2018: Food and Land Use Coalition promoting “natural climate solutions” and “The Forgotten Solution”

January 27, 2019, Food and Land Use Coalition promoting “natural climate solutions”

As the corporate social media accounts demonstrate, the branding of the term “natural climate solutions” was already well established prior to Monbiot’s project launched on April 3, 2019, with a surge in its promotion in December 2018 for COP24 (following the launch of Nature4Climate in June 2018). In fact, the term was being promoted by The Nature Conservancy in 2016 to highlight a parallel revenue stream generated from carbon offset permits.

In the 2016 video below by The Nature Conservancy, Justin Adams remarks:

“In many other parts of the world you have forest dependent communities, you have indigenous communities, who know very well how to protect their natural environment. They see the natural world and their own world as much more integrated.”

The Nature Conservancy, February 8, 2016 [Running time: 4m:5s]:

The question here is why those in the Global South should be expected to retain their critical roles as protectors of the natural world, simply because the Western societies are too unaware, or too insatiable, to do so. The “other” – are expected to continue protecting their natural environment so the white man in the West can continue to pollute. We can also observe that these communities, in many parts of the world Adams speaks of, do not inflict war, displacement or any misery whatsoever on other communities in the world.

November 24, 2017, The term “natural climate solutions” in reference to the “Natural Climate Solutions” study, published on October 16, 2017 and introduced by The Nature Conservancy the same day. The study suggests that “nature’s mitigation potential is estimated at 11.3 billion tons in 2030—the equivalent of stopping burning oil globally.” Here holds the promise for corporate polluters: the continued burning of fossil fuels, coupled with land acquisition (theft) via carbon markets/offsets – all under the guise of stewardship

The Big Sell

The Monbiot Natural Climate Solutions “plan” (“by supporting the efforts of others, we want to help bring together two issues that have mostly been considered in isolation: climate breakdown and ecological breakdown”) lends itself as a vehicle for “herding cats”. This is an expression attributed by Forbes, to the efforts of the GCCA alliance in 2014. It was used in reference to the method in which GCCA mobilized the populace for 2014 the People’s Climate March. A march orchestrated to serve the interests of those that financed and organized it (the trial version of what we witnessed on September 20, 2019), with the Rockefeller Brothers Fund at the helm. The herding is essential in order to attain acquiescence and, even demand, for something so ugly it requires the utilization of extraordinarily beautiful imagery, holistic linguistics, coupled with celebrity power, Hollywood trailers, slick marketing and emotive imagery to bring it into policy. Natural Climate Solutions deliberately stays at arm’s length from any direct association with a “New Deal For Nature” (the financialization in nature to be implemented in 2020) and instead sends the new supporters it “herds” into the clutches of the big “conservation” NGOs that are privatizing nature. From the Natural Climate Solutions website:

“Our plan is to generate the publicity and enthusiasm required to bring this issue to the front of people’s minds. In doing so, we hope to catalyse and accelerate the work of the excellent organisations already operating in this field.”

—Natural Climate Solutions website [Emphasis added]

Like magic, with the sleight of hand, the very corporate term “natural capital solutions”, is transformed into the benevolent “natural climate solutions”. In the transition from the corporate boardroom, into the public realm, the two terms are thus entwined and at once largely indistinguishable. What we have is a rebranding exercise. Thus we have George Monbiot, The World Bank, the World Economic Forum, the UN REDD Programme, The Nature Conservancy (via Nature4Climate), Conservation International, Natural Capital Partners, the Natural Resources Defense Council (NRDC), WWF – all sharing the identical branded term.

Here it is imperative to highlight the fact that Conservation International, WWF, IUCN, WBCSD, are all founding members of the Natural Capital Coalition. [Natural Capital Coalition founders]

The architects of the financialization of nature enjoy the penthouse suite of what constitutes a five-star de facto clearing house for institutions, corporations and “conservation” NGOs that serve capital.

July 29, 2019, World Economic Form (now partnered with the United Nations) promoting #NaturalClimateSolutions

September 18, 2019, World Economic Forum, partner to the United Nations and Voice For The Planet, promoting the #NewDealForNature (created by WEF and WWF)

September 8, 2018: James Lloyd promoting the People’s Climate March in tandem with “The Forgotten Solution”

September 8, 2018, GCCA/TckTckTck promoting “The Forgotten Solution”

August 24, 2018: James Lloyd: “Scientists call on California governor to OK carbon credits …”

James Lloyd , project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy, Twitter, April 3, 2019

September 19, 2019: James Lloyd , project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy, pinned Tweet

April 18, 2019, Natural Climate Solutions, The Forgotten Solution

The Art of Playing Obtuse

April 3, 2019, Twitter

On the first day of the launch, Monbiot announces: “We’ve launched a website explaining #theforgottensolution and directing people to the wonderful organizations seeking to help nature to help stop #ClimateBreakdown.”

Yet nature doesn’t need man’s “help” to “help stop climate breakdown”, she simply needs to be left alone. Released from the corporate chokehold killing her. And she certainly does not need help from egregious “conservation” NGOs notorious for land acquisitions (in servitude to corporations and ruling classes), and displacement of Indigenous peoples which has been long documented.

April 3, 2019, Twitter

Natural Climate Solutions google search – which is which?

Following the April 3, 2019 launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital. Monbiot, a recognized influencer with global reach, responds as follows: “Just because some people hijack this approach for their own ends does not invalidate it. It’s like saying that because David Cameron cynically promoted his Big Society as a substitute for government, all community projects “played into his hands”. Perspective please.”

The individual who challenged Monbiot responds: “Some people”? You’re evidently unaware that this concept has already been thoroughly co-opted by the WBCSD, Shell, Equinor, the International Emissions Trading Association, International Paper etc.”

Monbiot’s response? – “All the more reason to reclaim it from them.”

Monbiot’s weak defense does not hold water.

This would be akin to anti-imperialists “reclaiming” the term “responsibility to protect” – to protect citizens of targeted states. While at the same time, US-led NATO forces are preparing to annihilate a sovereign state for resources – building consent by using the identical term. If this were to take place, the said “anti-imperialists” repetition of this term would expose them as fraudulent, as individuals deliberately in servitude to empire.

“As the cognitive linguist George Lakoff points out, when you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”

— George Monbiot, The UK government wants to put a price on nature – but that will destroy it, May 15, 2018

In the same article cited above, Monbiot writes: “…Tony Juniper – who in other respects is an admirable defender of the living world – says he will use his new post as head of campaigns at WWF to promote the natural capital agenda.”]

Today, Monbiot is essentially herding the populace to WWF. The most important campaign of both WWF and Conservation International is the “New Deal For Nature” (also marketed as “Voices or the Planet”). Finance, corporations, government, industry, institutions (UN, IPBES, CBD), and those at the helm of the non-profit industrial understands exactly what it is. Everyone that is, except the public.

Trondheim, Norway, 2 July, 2019– WWF issued a rallying cry for an urgent New Deal for Nature and People for halting biodiversity loss by 2030 at conference for Biodiversity in Trondheim Norway which starts today. [Emphasis added]

Monbiot informs his audience that “new scientific studies reveal #rewilding has a much greater potential for carbon drawdown than almost anyone imaged” – yet Monbiot did not call his project “Rewilding the Earth” or “Rewilding for Climate” or any other name with the word rewilding.

“The Panda Bare”, on Twitter, further elucidates: “The vast majority of what is typically described as #NaturalClimateSolutions” has got nothing to do with rewilding – in fact massive areas of new plantation.”

April 3, 2019, Twitter

As the launch day wears on, Monbiot again reiterates his desire for people to follow the groups he lists. He writes: “Usually writing and thinking about #ClimateBreakdown is pretty soul-destroying. But these new discoveries thrill and delight me. Please help us to spread the message, by RTing this thread, directing people to the site and encouraging them to support the group we list.” Tagged users include Greta Thunberg, Margaret Atwood, Philip Pullman, Michael Mann, Greenpeace, Friends of the Earth, RSPB, Tim Christopherson, and Nature4Climate.

September 13, 2019, Twitter: Tim Christophersen coordinates the work on forests and climate change at the United Nations Environment Programme (UNEP), including UNEP’s role within the UN-REDD Programme, a collaborative initiative of the UN Food and Agriculture Organization (FAO), the UN Development Programme (UNDP) and UNEP

April 3, 2019, George Monbiot, Twitter

April 23, 2019, Natural Capital Solutions promoting “The Forgotten Solution”

On social media (Twitter) Monbiot feigns aggravation that, despite a concerted effort working with a public relations firm, his campaign is being ignored by broadcast media. This is fairly ironic considering his access to and subsequent exposure from The Guardian alone. It also reveals the privilege and entitlement held by white liberal “activists” who have been deemed safe for public consumption by the establishment. Most legitimate grassroots groups are given zero exposure for new campaigns by mainstream media, let alone colossal exposure by The Guardian.

April 3, 2019, George Monbiot, Twitter

Other tweets accompanying the launch included one in which Monbiot tagged “some wonderful people whom I think will love this approach:” who could help spread the word. The tagged individuals (influencers) included Caroline Lucas, Chris Packham, Avaaz, Leonardo DiCaprio, Al Gore, Mark Lynas, Russell Brand, and Ai Weiwei. If only we could all be as environmentally conscious as Leonardo DiCaprio, especially those in the Global South, perhaps then we could save the planet. [Further reading: The Age of Storytelling, Volume II, ACT II]

April 3, 2019: The tagged individuals (influencers) included Leonardo DiCaprio, Al Gore, and Avaaz. Avaaz/ Purpose: utilizing the behavioural economics of hatred to wage wars on sovereign states in servitude to empire, while deploying emotive campaigns to “save the planet”. The fact that war is a key driver of both ecological destruction and climate change appears to be lost on it’s followers

March 20, 2018: The Nature Conservancy "working hard on 'natural climate solutions'" with the McDonald's corporation
April 3, 2018: Food and Land Use Coalition promoting the freshly launched “Natural Climate Solutions” campaign and website. Tagged users included SYSTEMIQ, EAT, New Climate Economy, SDSN, Alliance for a Green Revolution in Africa (AGRA) WBCSD, IIASA, World Resources Institute, Unilever, and Yara International.
April 24, 2018: "Together: business, academia and civil society need to make the case..." "natural climate solutions", We Mean Business co-founder, WBCSD
September 11, 2018: The Ford Foundation promoting both “natural climate solutions” and “the forgotten solution”. The Food and Land Use Coalition member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.
November 27, 2018: Food and Land Use Coalition congratulating We Mean Business co-founder, WBCSD, on winning an award for its film on “natural climate solutions”
December 3, 2018: Food and Land Use Coalition promoting “natural climate solutions” and “The Forgotten Solution”
January 27, 2019: Food and Land Use Coalition promoting “natural climate solutions”
April 3, 2019: The Guardian's Geore Monbiot launches "a massive global programme" called "Natural Climate Solutions. 3k "retweets", 6K "likes"
April 3, 2019, The Guardian's Geore Monbiot: “We've launched a website explaining #theforgottensolution and directing people to the wonderful organizations seeking to help nature to help stop #ClimateBreakdown.”
April 3, 2019: The letter is co-signed by establishment-endorsed eco-celebs Greta Thunberg, Naomi Klein, Bill McKibben, and other “leaders”/celebrities associated with the liberal climate “movement”. The “movement” that evades all systemic drivers of climate change and ecological devastation (militarism, capitalism, imperialism, colonialism, patriarchy, etc.).
April 3, 2019: The tagged individuals (influencers) included Caroline Lucas, Chris Packham, Avaaz, Leonardo DiCaprio, Al Gore, Mark Lynas, Russell Brand, and Ai Weiwei.
April 3, 2019: Justin Adams promote Monbiot’s project on the morning of its launch hashtag: April 3, 2019, #theforgottensolution. Adams joined The World Economic Forum to lead the Tropical Forest Alliance (TFA) in November 2018. Prior to the TFA, Adams spent five years as the Global Managing Director for Lands at the Nature Conservancy where he launched and led all the organization’s work on Natural Climate Solutions and set up the nature4climate partnership.
April 3, 2019: Following the launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital.
April 3, 2019: Following the launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital.
April 3, 2019: Following the launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital.
April 3, 2019: Monbiot informs his audience that “new scientific studies reveal #rewilding has a much greater potential for carbon drawdown than almost anyone imaged” – yet Monbiot did not call his project “Rewilding the Earth” or “Rewilding for Climate” or any other name with the word rewilding.
New Deal For Nature public partners (Voice For the Planet) that are also Natural Climate Solutions partners: WWF, Conservation International, International Union For The Conservation of Nature (IUCN), the United Nations Environment Programme, Nature4Climate, Royal Society For The Protection of Birds and Birdlife International.

The Natural Climate Solutions Project

The first “follows” chosen by for the Natural Climate Solutions Twitter account

The first “follows” chosen by for the Natural Climate Solutions Twitter account are its three founders (inclusive of Monbiot who is #1). The next accounts chosen to follow are Wetlands International (#4), followed by Nature4Climate (#5) and the aforementioned James Lloyd (#6), the project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy. [“Working at the interface of strategic communications and external affairs for nature and climate change. [Nature4Climate Steering Committee] The fifth is Youth4Nature, which is partnered with Nature Conservancy.

May 3, 2019: Recruiting the youth. Partners: The Nature Conservancy & Nature4Climate

Following the April 3, 2019 launch of Natural Climate Solutions, we see Extinction Rebellion, YouthStrike4Climate, and those flying under the “grassroots activism” banner, in unison with the most egregious corporations and “conservation” NGOs on the planet (which work in servitude to these very corporations) all sharing the same branding meme #naturalclimatesolutions.

This is yet another step forward in the engineered evolution of “together” – an orchestrated effort to bring corporations and civil society together as one. The employment of soft-power to give the illusion that class divisions no longer exist.

“It’s odd, to say the least, to hear a spokesperson for Shell promoting natural climate solutions, and to hear George Monbiot apparently promoting the same thing.”

— Chris Lang, The REDD Monitor, April 5, 2019

In the same way that global “green new deals” are setting the stage for the “new deal for nature” which is slowly and cautiously being introduced to the public, “natural climate solutions” can help achieve public acceptance for the “new deal for nature”. These are the applications of behavioural change strategies as outlined by Avaaz/Purpose founder Jeremy Heimans. Akin to “killing green” to build the “green economy”, [“we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”] today corporations, states and financial institutions intend to fully privatize and monetize every aspect of nature – to build the “new” capitalist economy. They just won’t talk about it and they won’t say that they’re doing it.

This is the new agenda.

September 16, 2019, The Financial Times, “Protect the future of free enterprise and wealth creation by pursuing profit with purpose. This is the new agenda.”

“However, while the critique of capitalism is the starting point, the analysis cannot simply stop there; it must confront the reality of generalized monopoly-finance capital now operating on a world scale and the deep, systematic division of the world into center and periphery, global North and global South—a division only worsened by climate change. It is in this larger imperialist context that capitalism exists as an actual historical system in the twenty-first century, and it is this that must be opposed.”

— Imperialism in the Anthropocene, May 21, 2019

The methodology of marketing “natural climate solutions” is this: We will “kill market solutions – to save market solutions”. Here, it can be added that Purpose and Greenpeace assisted in the creation of Nature4Climate co-founder, We Mean Business.

The ruling classes have devised a marketing strategy to sell us the unthinkable (the monetizing of nature, global in scale) by not divulging what lies beneath the surface.

Patterns appear as branding to target youth broadens its scope. [Nature4Climate, YouthStrike4Climate, Fridays4future, Youth4Nature.]

Branding that appeals to corporations

Branding that appeals to corporations and governments

Branding for an already established conservative audience

Branding to reach a liberal and youth demographic

Leads on the Natural Climate Solution project led by Monbiot include Charlie Latimer (Charotte Lattimer, Charlotte Martineau), consultant (clients include UNDP, UNICEF, UN OCHA and UNRWA), Patrick Sterling, former director of product for The Guardian, and Al Boardman, a graphics designer whose clients include “some of the most respected international brands, organisations and agencies in the world; the likes of Apple, Google, Twitter, IBM and BBC amongst them.”

Further, we have Sandrine Dixson-Declève, John Elkington, Paul Simpson, all identified as members of the advisory panel of Guardian Sustainable Business. Dixson-Declève served as the chief partnership officer for UN Agency Sustainable Energy for All. Prior to this position, she served as the director of the Prince of Wales’s Corporate Leaders Group (also referred to as EU Corporate Leaders Group on Climate Change, a corporate partner of GCCA/TckTckTck in 2009); vice chair, European Biofuels Technology Platform; board member, We Mean Business; and the advisory board of the oil and gas major Sasol. [Bio] Today Dixson-Declève serves as co-president of the Club of Rome. [Further reading: “Emerging From the emergency: Harnessing the momentum”]. Elkington is the founder of Volans, a B Team expert and Extinction Rebellion Business Signatory. Paul Simpson is the CEO of CDP, a co-founder of We Mean Business.

Here we can add that The Guardian’s Sustainable Business Leadership section is sponsored by Xynteo, a group that includes Shell, Woodside, and Statoil. Xynteo: “We are reinventing growth”. [Source]Dixson-Declève serves as special advisor to the Xynteo & Energy Transition Commission (ETC). [Source]

The Guardian Sustainable Business (GSB) Australia advisory council membership has included representatives of WWF, ClimateWorks, 350.org, and Greenpeace (2015) [Source] [An inquiry submitted on September 1, 2019, to The Guardian on members and status of Guardian Sustainable Business advisory panel/panels was unanswered.] Greenpeace International director Jennifer Morgan clearly supports the “new deal for nature” as demonstrated in ACT VI, Volume I of The Manufacturing of Greta Thunberg for Consent series, while Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. All hands are on deck.

Earth Economics branding : "We Take Nature Into Account" - "What Is Your Planet Worth?"

Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. Earth Economics branding : “We Take Nature Into Account” – “What Is Your Planet Worth?”

The Natural Climate Solutions “call to action” page offers holistic proposals and states that it is opposed to offsets. Yet on April 8, 2019, the carbon certification corporation Verra (formerly the Verified Carbon Standard) was added to the list of allies on the Natural Climate Solutions website. Further, the REDD projects that Shell purchases carbon credits from are certified by Verra. [Source] The Natural Climate Solutions-Verra alliance was disclosed by the REDD Monitor on April 9, 2019. On May 21, 2019, Verra disappeared from the list of allies.

REDD+ (the UN’s program to “Reduce Emissions from Deforestation and Forest Degradation”) was devised as a strategy to enable business as usual to continue in the face of irrefutable evidence of the role of fossil fuel emissions in driving climate change.

Rather than cut emissions at the source, forests and their ability to store carbon became the sole focus of the UN and the World Bank. The REDD+ scheme allows corporations and states to buy the carbon stored in forests elsewhere to supposedly “offset” the fossil fuel emissions they are producing. However, because the carbon stored in the forest has to be verifiably protected, anyone living in the forest – including those who historically protected it in the first place – have to be removed to ensure they do not use any of that carbon. On the other end of the equation, people living around the polluting industry’s that have “offset” their emissions continue to suffer the health impacts of living in a toxic environment. Finally, there is no legitimate scientific evidence that temporarily stored biological carbon, in the form of forests, can “offset” fossil carbon, which is a highly condensed permanent form of carbon that was previously locked underground for millions of years. [Learn more at the Global Justice Ecology Project (GJEP). GJEP explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination.]

What Natural Climate Solutions does not reference, or oppose, is the “new deal for nature”. In fact, this “new deal”, which is advancing quickly, is not opposed by any environmental “leaders” that have been placed at the vanguard of the spectacle by the ruling classes. This is the foundational structure of the system, functioning exactly as intended.

Consider that while earlier this year, over 100 NGOs publicly condemned Shell’s launch of a 300 million USD “natural climate solutions” carbon offsetting scheme, there is no dissent whatsoever over Shell’s major partnership in the Natural Capital Coalition. There is practically little to no dissent to the Natural Capital Coalition, its “conservation” partners, nor its plans to commodify the global commons. For the past decade; The Natural Capital Coalition (which absorbed TEEB, initiated in 2008) has been developing the tools and protocols for a new global system of finance where all nature will be assigned a monetary value. It is now time to present the unthinkable to the public in a manner in which it will not only be accepted, but demanded. This requires building global acceptance which will only be possible utilizing unprecedented global behavioural change strategies, methods and manipulations.

[Natural Capital Coalition advisory council][Natural Capital Coalition partners]

October 29, 2015: Dow Chemical, The Nature Conservancy, “Nature’s Fortune”

The NGOs & institutions that developed the Natural Capital Protocol

Natural Capital Coalition organizations

Natural Capital Coalition promoting IPBES, 2019

Chris Lang of the REDD Monitor asks the question: “Natural Climate Solutions – in whose interest?” This is the fundamental question given that the massive advertising campaign behind this effort – and foundations (with investment portfolios in the billions) do not invest in any solutions other than market solutions, or solutions that serve to expand their influence and power (such as societal behaviour modification). “Natural climate solutions” must not be perceived as altruistic or holistic – it is a branding term to increase profits and land acquisitions for corporations.

Monbiot cites “three crucial opportunities over the next two years for ensuring that Natural Climate Solutions receive the global attention they deserve”. [1) The UN Climate Summit this month, 2) COP 15 of the Convention on Biodiversity in 2020, and 3) the UN COP 26 in 2020, at which countries are supposed to put forward their new Nationally Determined Contributions.] [Source]

Yet, as pointed out by the Redd Monitor, “Two-thirds of the countries who signed on to the Paris Agreement have already included Natural Climate Solutions in their Nationally Determined Contributions. More than 100 countries include natural solutions in their adaptation plans, and 27 countries include them in their mitigation plans. They are doing so in order to allow continued pollution from fossil fuels – either in their own country or elsewhere.” [Source]

This clearly demonstrates that the intent of the campaign is hardly to influence states, rather the purpose is to influence and shape public perception.

Monbiot, June 26, 2019, “Shell is not a green saviour. It’s a planetary death machine”:

“But the company’s strategy is working. A remarkable number of people who should be fighting Shell instead see it as a green alternative to Exxon, persuaded by what is, in comparison with the company’s filthy investments, a tiny sop. Shell has longstanding relationships with four “environmental partners”: the International Union for the Conservation of Nature, the Nature Conservancy, Wetlands International, and Earthwatch. I believe it is just as wrong for these groups to take its money as it is for the RSC to take money from BP. It surprises me that there is not as much pressure on them to break their links as there has been, for example, on the British Museum, whose relationship with BP is becoming a national embarrassment.

Monbiot places quotation around “environmental partners” in reference to the NGOs – two of which are “allies” of his own project, and one, that being Nature Conservancy, which created Nature4Climate, led by The Natural Climate Solutions stakeholder manager at The Nature Conservancy. The British Museum should be embarrassed, but Monbiot should be embarrassed even more.

The final paragraph:

“But naivety about Shell is not confined to its partners. Plenty of well-intentioned organisations and people, who share my enthusiasm for natural climate solutions, appear so desperate to clutch at any straws of hope that they are prepared to see this company as part of the solution. Shell is not our friend. It is an engine of planetary destruction.”

And here we can paint Monbiot’s “allies” with the identical brush. And so desperate are the citizenry, that they will clutch the “natural climate solutions” straw that has been produced for mass consumption.

In 2018, Nature4Climate launched the “The Forgotten Solution”(conceptualized in 2016) – a glossy advertising campaign featuring a Hollywood-esque movie trailer. Featuring its own newsroom, The Forgotten Solutions website utilizes the 350.org font that has proven to resonate with the public.
June 20, 2018: The Nature Conservancy launches Nature4Climate. Nature4Climate is an initiative of UNDP, UN-REDD, the Convention on Biological Diversity (CBD), the International Union for Conservation of Nature (IUCN), Conservation International), The Nature Conservancy, Wildlife Conservation Society, Woods Hole Research Center, WBCSD, World Resources Institute, We Mean Business and WWF
"The Nature Conservancy is working with Shell on the oil company's programme to greenwash its planet destroying activities with natural climate solutions."
"It's clear that the underlying purpose of promoting natural climate solutions is to re-orientate the climate debate away from reduction in fossil fuel emissions." - "forgotten" solutions ...
November 16, 2018, WWF: "Catch up on the key announcements and how they pave the way for the #NewDealForNature..." #BigGreenChange
November 19, 2018: The Nature Conservancy, New Deal for Nature in 2020
November 19, 2018: The Nature Conservancy, New Deal for Nature in 2020
February 11, 2019: "We urgently need a #NewDealForNature ..."
April 3, 2019: Food and Land Use Coalition promoting #NaturalClimateSolutions and Natural Climate Solutions project
April 3, 2019: The Food and Land Use Coalition was initiated under the Business and Sustainable Development Commission leadership led by Paul Polman, former Unilever CEO, and Mark Malloch-Brown, former UN Deputy Secretary-General and Administrator of UNDP who conceptualized the International Crisis Group in 1993 (with Mort Abramowitz), where he serves as chair.
April 3, 2019: The Food and Land Use Coalition member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.
April 3, 2019: The Food and Land Use Coalition is supported the Business and Sustainable Development Commission the EAT Foundation, the Sustainable Development Solutions Network, the International Institute for Applied Systems Analysis, WBCSD, and the New Climate Economy (housed at World Resources Institute).
April 26, 2019: Natural Capital Partners (the financialization of nature) utilizing the term #naturalclimatesolutions
April 30, 2019: "Delivering on the Paris Agreement requires action on natural climate solutions..."
May 13, 2019: WWF, #NaturalClimateSolutions, Youth4Nature. Youth4Nature is partnered with The Nature Conservancy.
June 17, 2019, UN-REDD Programme highlighting #Naturalclimatesolutions
July 4, 2019: A "complete omission of key factors" - Stephen Corry, director of Survival International sends a message to Natural Climate Solutions @NCS_catalyst, The Nature Conservancy, Grist & Yale360
July 22. 2019: Nature Climate Solutions, Nature4Climate, #NaturalClimateSolutions
July 22. 2019: Nature Climate Solutions, Nature4Climate, #NaturalClimateSolutions
July 29, 2019: World Economic Forum (WEF) promoting Natural Climate Solutions. WEF (behind the "fourth industrial revolution) is now in partnership with the United Nations, overseeing the SDGs.
August 8, 2019: NRDC, #ParisAgreement, #NaturalClimateSolutions..."
August 30, 2019: Conservation International, "natural climate solutions"

From Strategy to Implementation

The WWF-WEF campaign for the New Deal For Nature (Voice for the Planet) is supported by Nature4Climate.

The Voice For The Planet campaign is a vehicle to build public support for the “New Deal For Nature” in 2020. Created by WEF “Global Shapers” and WWF

The overlap between the New Deal For Nature public partners (Voice For the Planet) and the Natural Climate Solutions partners is as follows: WWF, Conservation International, International Union For The Conservation of Nature (IUCN), the United Nations Environment Programme, Nature4Climate, Royal Society For The Protection of Birds and Birdlife International.

And while The Nature Conservancy (Voice for the Planet partner) is not listed as an “ally” of Natural Climate Solutions, as demonstrated, it remains at arm’s length. A single degree of separation made possible by the creation of Nature4Climate, the primary ally of Natural Climate Solutions.

The research for this article was compiled on September 1, 2019. Since this time, we can observe how this branding strategy has been implemented, in real time.

Corporate Knights – The Voice for Clean Capitalism, April 20, 2015

September, 19, 2019, Climate Change and Nature-based Solutions: Top 30 Influencers and Brands:

“Onalytica have analysed an audience of 3.5k sustainability influencers to understand current perception and awareness of Nature-based solutions within the Climate Change debate and how organisations can leverage those influencers to drive policy change.”

Onalytica’s report opens with an introduction from Lloyd [“This conversation needs to be reflected in the real economy.”]It then identifies the top 100 influencers on the Twitter for “nature-based solutions”. The number one influencer identified is George Monbiot with an influencer score of 100%. Second to Monbiot is Greta Thunberg with an influencer score of 67.56%. Onalytica directs its readers to the nature4climate website for more information.

Chart: “This data was collected from our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click below to request a demo!”

The top 30 “brands” identified by Onalytica in driving the most engagement on the “nature-based solutions conversation” include the World Resources Institute [Volume I, Act IV], The World Bank, The Nature Conservancy, Conservation International, WWF, C40 Cities and Extinction Rebellion. [Full list]

At this juncture we can recall the question imperative put forward by John Elkington, founder of Volans and initial signatory to Extinction Rebellion Business (which quickly disappeared after its public launch).

John Elkington, founder of Volans, B Team expert and Extinction Rebellion Business Signatory

Global Strike

September 19, 2019: Conservation International Website

On September 19, 2019, the United Nations, the Government of Norway, Conservation International, Environmental Defense Fund and The Nature Conservancy celebrated that the California Air Resources Board adopted the Tropical Forest Standard, a new vehicle for the expansion of carbon offsets into tropical forest regions. Prior to approval by California Air Resources Board (CARB) the standard was narrowly reviewed by a self selected group state legislators through an exclusive stakeholder process dominated by Conservation International, TNC and EDF. [“The purpose of the California Tropical Forest Standard is to establish robust criteria against which to assess jurisdictions seeking to link their sector-based crediting programs that reduce emissions from tropical deforestation with an emissions trading system (ETS), such as California’s Cap-and-Trade Program.”]

“Forest carbon offsets neither protect forests nor reduce emissions. Forest carbon offsets are an unjust false solution to climate change that enables business and pollution as usual, condemning forests and communities globally to its devastating impacts. If what is proposed as a solution to catastrophic climate change jeopardizes other people or ecosystems it cannot claim to be just or sustainable.” [Source]

The Thunberg-Monbiot film, emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the aforementioned *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

September 20, 2019: The Nature Conservancy promoting the film with term “natural climate solutions”. Tagged are Thunberg and Mobiot. Note the utilization of the “Spredfast” software

Spredfast: “Seamless interactions and a 360-customer view, now possible with our @salesforce Social Care integration.”

Marc Benioff: Chairman and Co-Chief Executive Officer, Salesforce, one of the fastest-growing cloud-based software corporation in the world. He is a member of the board of trustees, World Economic Forum and inaugural Chair, World Economic Forum Centre for the Fourth Industrial Revolution

January 24, 2019: Marc Benioff: Chairman and Co-Chief Executive Officer, Salesforce, WEF

September 19, 2019: Conservation International promoting Thunberg-Monbiot film with #NaturalClimateSolutions hashtag

September 20, 2019: Billionaire Richard Branson, founder of The B Team, promoting Thunberg-Monbiot film. The B Team is a co-founder of We Mean Business – overseeing the 2019 UN Climate Action Summit with WEF

March 20, 2018: McDonald’s corporation “working hard on #naturalclimatesolutions”

September 18, 2019

On cue, We Mean Business co-founders – united with NGOs, global institutions, and media – coordinate their efforts in promoting the video, ensuring it will go viral. At once, We Mean Business co-founders – united with NGOs, global institutions – and the hundreds of corporations they represent, are now affiliated with Thunberg. The citizenry is encouraged to “love thy enemy”, “changing together” in order to save the power elite. [The Behavioural Change Project “To Change Everything”, Volume II, Act V]

At once, a united front is projected. Corporate power and society are united as one. Effectively erased is the dividing line between corporate “conservation” NGOs and the citizenry. The enemy is at once made friendly and wholesome by aligning itself with Thunberg and Monbiot, presented as icons for the environment by the establishment they serve. If Greta Thunberg trusts Conservation International, then you can too. This is no different from Thunberg doing an ad for a vegan menu at McDonalds – while it continues to participate in the cruel and grotesque livestock production industry that pollutes and destroys land, forests, and ecosystems.

September 19, 2019: Amazon announces partnership with The Nature Conservancy for the implementation of “natural climate solutions” initiatives

September 20, 2019: The Nature Conservancy

Financial Times, September 16, 2019 launch: “CAPITALISM. TIME FOR A RESET. THIS IS THE NEW AGENDA. This is “the Financial Times’ biggest campaign since the 2008 global recession.”

In the same way that Hitler and Goebbels, in the 20th century, utilized youthwashing as a means of psychological warfare in order to carry out a genocide on a population they believed as inferior, today the ruling class, in conjunction with corporate power, have restored youthwashing for the 21st century as an effective means to continue an ongoing genocide of the natural world, and all life which she graciously sustains. Life, believed to be inferior, by those committing the atrocities. By those seeking societal consent to continue.

September 18, 2019: The Nature Conservancy promoting #GlobalClimateStrike in conjunction with the “New Deal For Nature and People”

The “New Deal For Nature” is a scheme so grotesque that it can only be sold to the public by utilizing the most effective tools for cutting through market resistance – that being celebrity. The NGOs comprising the non-profit industrial complex, coupled with the deployment of celebrity, are literally banking on the successful manipulation of the citizenry.

A natural climate solution would be the end of the military industrial complex. The end of the relentless assault on our Earth, our brothers and sisters, and all life, waged by the US Pentagon. A natural climate solution would be discontinuing the production of all superfluous “goods“. A natural climate solution would be returning stolen lands to those from whom they were stolen.

Stokely Carmichael asked the pivotal question in 1966:

“And that’s the real question facing the white activists today. Can they tear down the institutions that have put us all in the trick bag we’ve been into for the last hundreds of years?”

On September 20, 2019, millions of people went to the streets. Those walls could have been torn down. Instead they were propped up.

I quote Carmichael, as what constitutes mainstream activism in the West, has become nothing more than a parody. We must stop identifying with the ruling class. We are not part of it. And all the luxury consumer brands that one can buy on credit, will not make it any less so. Emulating the rich is a devised marketing stratagem that creates a false sense of belonging in a system designed and protected to serve the rich.

The question is, will we break away from the clutches of manufactured false demigods and align ourselves with revolutionary grassroots groups, or will we continue to uphold those that protect the very system destroying our natural world? Although the outlook looks bleak, the future is not yet written.

Clive Spash

The Manufacturing of Greta Thunberg – for Consent: They Mean Business [Volume II, Act IV]

September 17, 2019

By Cory Morningstar

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

We Mean Business

Above: On February 20, 2019, We Mean Business promoted the “It’s Going to Be Tremendous” podcast series via its Twitter account. The podcast series co-hosted by Christiana Figueres features interviews with We Mean Business CEO Nigel Topping, Greta Thunberg and Jane Goodall. Funding for Global Optimism is provided by We Mean Business.

The founding partners of We Mean Business are Business for Social Responsibility (BSR) (full membership and associate members list), CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) [1], and the World Business Council for Sustainable Development (WBCSD). Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution.

We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019]

Above: The We Mean Business co-founders

Nigel Topping is the CEO of the We Mean Business Coalition, a founding member of the We Mean Business board, as well as the former executive director of CDP (formerly Carbon Disclosure Project). CDP is “a global NGO which has brought together 655 of the world’s investors, representing assets under management of over $78 trillion, to engage with over 6000 of the largest public corporations on the business implications of climate change.” [Source] ClimateWorks [Act I] shares the physical address, inclusive of suite, of both the CDP (West, Americas) and the Climate Policy Initiative (CPI). [235 Montgomery Street, Suite 1300, San Francisco, CA 94104][CPI Website][CDP website]

Topping also serves on the boards of several institutions, including the Science-Based Targets Initiative, the Energy Transitions Commission, the Grantham Institute, the London Pension Funds Authority, and Daimler. [LinkedIn]

In order to support the implementation of its work, We Mean Business collaborates with a number of other organizations. The implementation partners of We Mean Business include the World Resources Institute, WWF, the Rocky Mountain Institute, the United Nations Global Compact, and C40 Cities [2] while network partners include the New Climate Economy, Mission 2020, E3G, the United Nations Environment Programme, and the World Bank. [Full list]

Sitting on the We Mean Business Board are Peter Bakker, WBCSD president; Helen Clarkson, CEO of The Climate Group; Aron Cramer, CEO of BSR; Steve Howard (co-chair), former chief sustainability officer for IKEA; Mindy Lubber, president of Ceres; Paul Simpson, CEO of CDP; Halla Tómasdóttir, CEO of The B Team; Nigel Topping, CEO of We Mean Business; Eliot Whittington, director of The Prince of Wales’s Corporate Leaders Group; and Celine Herweijer (co-chair), partner and global innovation and sustainability leader of PwC (PricewaterhouseCoopers).

The We Mean Business Compliance Committee consists of the aforementioned Steve Howard; Bruce Boyd, principal and senior managing director at Arabella Advisors; Elizabeth McKeon, head of strategy at IKEA Foundation; and Michael Northrop, sustainable development program director at Rockefeller Brothers Fund.

The We Mean Business Corporate Advisory Group includes representatives from UltraTech Cement, Mahindra, BT (British Telecom), Bank of America Merrill Lynch, Community Energy England, Unilever, Interface, CLP Group (China Light and Power Co), Iberdrola, IKEA, and Yes Bank. [Source]

The We Mean Business Coalition was launched in 2014 by Steve Howard who had previously set up The Climate Group in 2003.

Howard served as chief sustainability officer (CSO) at IKEA Group having served on IKEA’s Executive Group Management from 2011-2017. In addition to co-chairing We Mean Business, Howard sits on the board of SE4ALL (Sustainable Energy For All) and serves as co-chair of the World Economic Forum’s Global Future Council on Environmental and Natural Resource Security. [Further reading: Fit for whose purpose? Private funding and corporate influence in the United Nations, Sustainable Energy For All, pp. 86-96]

Above: Image from We Mean Business April 2019 edition newsletter

We Mean Business & Purpose Create the Climate Campaign Lab

New Power: “The ability to harness the connected crowd to get what you want”

— Jeremy Heimans, co-founder Purpose/Avaaz, B Team expert [Source]

The June 12, 2018 We Mean Business article “Profiles of Paris: Steve Howard on helping business be a force for good” shares the history of those who assisted in the formation of the We Mean Business coalition:

“Hannah and I reached out to others, to leaders at the Climate Group, Ceres, WBCSD, BSR, and CDP, CLG and the B Team. Some of us met at the fringes of Climate Week NYC and then in October 2013, this group of busy people travelled to a small hotel in Wassenaar in the Netherlands to spend a weekend planning something different…”

Howard outlines the assistance in forming We Mean Business provided by three main NGOs: World Resources Institute, Greenpeace, and WWF, as well as two pivotal institutions that assisted, ITUC and the UNFCCC.

“Dominic Waughray [bio] and the WEF team supported us (a lot) at Davos where we met again. (The WEF team through initiatives such as the Alliance of CEO Climate Leaders have been hugely effective in promoting business action on climate). We reached out to other business leaders, friends in Unilever, Marks and Spencer, DSM, Swiss Re and others. We talked through our plans with, Andrew Steer at WRI, Kumi Nadoo in Greenpeace, Sam Smith in WWF and Sharan Burrow from ITUC and Christiana Figueres in the UNFCCC. Sam had worked with the Climate seven group of NGOs and was generous with her advice on coalition building. We met as a group with the climate seven. We needed to make sure that if we had a super business coalition on climate change that it was genuinely credible with civil society leaders…”

Howard further discloses that the initial funding for We Mean Business came from IKEA, a founding partner in Macron’s Climate Finance Partnership:

“I spoke at length with Per Heggenes at IKEA Foundation and he could see we had a powerful idea. Per gave me a slot of the limited time at his next board meeting…A few minutes later the board agreed to 20 million Euros…When you have to move fast there is little or no time for mistakes. I asked people I really trusted if they would step up and amongst others Jim Walker bravely agreed to be seconded from the Climate Group as secretariat CEO, and Callum Grieve, who I had worked with on the launch of Climate Week NYC a few years before, stepped in on communications.”

Howard confirms the corporate uptake, not only for Climate Week NYC 2014, but for the People’s Climate March:

“We Mean Business launched at Climate Week NYC 2014. Together with the new IKEA Group CEO Peter Agnefjäll, we joined the Climate March, with other business leaders from Virgin, Unilever, NRG, Patagonia and many others. IKEA colleagues promoted the People’s Climate March on the IKEA home page in twenty countries. We had reached out to business contacts everywhere. Tim Cook from Apple joined us on the Climate Week stage to be interviewed by Christiana Figueres…”

Climate Week NYC 2019 sponsors and partners include, but are not limited to: Salesforce, McKinsey, Bank of America, Unilever, IKEA, ClimateWorks, Rockefeller Brothers Fund, Global Citizen (youth and climate activism partner), We Mean Business, and the UN Climate Action Summit. [3] [Source]

Here, Howard’s full disclosure on the relationship with Purpose – the for-profit public relations arm of Avaaz, specializing in behavioural change, “new power” and “ownerless movements” – is striking. Again, we see the theme of corporations and civil society uniting as one under the banner of climate:

“Alongside We Mean Business, Hannah and I had been working with the communications and campaign organisation Purpose to set up a climate campaign lab. We wanted bold breakthrough messages that people would mobilize behind. Purpose were looking at the creation or amplification of ownerless memes and 100% renewable really caught their attention. It got wider traction. And on the final run up to Paris “100% Renewable” got lifted even further and became the call to action for Greenpeace, Avaaz and others. Hundreds of businesses and civil society organisations with the same message so loud and clear you could not miss it.

Howard cites the corporations and monies involved at an early stage, as well as the assistance from Jim Walker, director of partnerships at Sustainable Energy for All. Walker is a co-founder of The Climate Group as well as the founding CEO of We Mean Business. He sits on the advisory board of Energy Unlocked (“Our 2016 EPIC project and platform was supported by ClimateWorks Foundation”), IronOak Energy and Green Collar Foods, and is the executive director of Thirst. In 2014, he established the Climate Mobilization Fund “to assist the IKEA Foundation and others in mobilizing business and civil society action on climate change”:

“At the beginning of 2015, Jim Walker moved to manage the coalition’s funding and Nigel Topping jumped from CDP into the CEO role for the secretariat… As I write this in March 2018, more than 700 companies, with a market capitalisation of over US$15.7 trillion have made more than 1,170 commitments…”

In addition, Walker serves as an advisor to the Purpose Climate Lab. [Source] [Source]

Prior to Paris, the IKEA Foundation doubled its annual funding for the We Mean Business initiative. A press release announcing IKEA’s additional gift of 1 billion EUR “to finance climate action” by 2020 was understood as a means to place “positive pressure” on governments:

“The June before Paris [2015] there was a climate finance meeting of negotiators in Bonn: negotiations were slow. After the decision on We Mean Business, the IKEA Foundation board had just decided to double its annual funding, with an extra 100 million Euros per year going to climate change by 2020. Alongside an IKEA group commitment to a further 600 million Euros into wind and solar energy we had a commitment of 1 billion Euros to finance climate action by 2020. Real, additional money. We announced the 1 billion Euros in Bonn. Yes, the press coverage was good, but we did it for the moment, to put positive pressure on governments.”

In the same way, Greta Thunberg and the climate strikes amplify the “positive pressure” strategy. That is the rationale behind the generous media exposure afforded to the strikes. Rather than the “solutions” appearing top down, they are perceived as being driven by society. Yet nothing could be further from the truth. Encouraging the citizenry to bask under the illusion that the ruling elite must answer to the populace, this quickly transforms into a heightened and euphoric feeling of new-found “people power” amongst the populace. It is in this defining moment that the “solutions” waiting in the wings, can finally emerge.

In the following paragraph, Howard is clear that the role of government to accommodate the “new climate economy” is to develop long-term, well-designed policy frameworks which corporations “can plan on and invest in”:

“We went to the Abu Dhabi Ascent: the pre-COP summit in January 2015. The dialogue between ministers and the private sector was a little limited. From memory, I think it was only Paul Polman (who was absolutely relentless on the run up to Paris) from Unilever and myself that spoke in plenary from the business community… For a business leader I made the rare interjection of saying, “you can regulate us, you can price carbon, you can tax us, but make it long, loud and legal.” We needed policy makers to understand, businesses do not like bureaucracy and red tape but they do like long-term well-designed policy frameworks that you can plan on and invest in…

By the time of Paris the coalition partners were in lock-step. Ed Cameron from BSR (with great support from the policy folk in CLG, CERES and other partners) was working as policy director for the coalition and had worked across the teams to craft a business brief with 8 common policy asks. Business leaders were supported and the forward-thinking business community had a common message for negotiators… Many, many, business leaders worked either on the stage or behind the scenes… “

Acknowledging that “clear solid funding is a massive enabler” of the We Mean Business coalition, Howard recognizes those most involved. In the second paragraph, Howard expresses his gratitude to those belonging to NGOs and institutions:

“My greatest thanks go to the leaders of the partners, to Mindy Lubber [Ceres], Peter Bakker [President and CEO of the World Business Council for Sustainable Development (WBCSD)], Aron Cramer [President and CEO of BSR], Paul Simpson [CEO, CDP], Raj Joshi [The B Team], Keith Tuffley [Managing Partner & CEO The B Team], Sandrine Dixson-Declève [former Director of the EU Corporate Leaders Group on Climate Change], Mark Kenber [CEO of The Climate Group] and Helen Clarkson [CEO of The Climate Group]. They took a risk. They took a more challenging path than going alone. Many others across the partners have played key roles, Leah Seligmann [The B Team] and Jean Oelwang [President and Trustee for Virgin Unite and Senior Partner at the B Team], Anne Kelly, Jill Duggan [Prince of Wales’s Corporate Leaders Group], Eliot Whittington [Prince of Wales’s UK Corporate Leaders Group], Damian Ryan, Lance Pierce [President of CDP North America] and Maria Mendiluce [WBCSD].

Others deserve our thanks for their partnership and encouragement, Andrew Steer at WRI, Kumi Naidoo, then at Greenpeace, Achim Steiner, Dominic Waughray and the WEF team, Sam Smith and colleagues in WWF, the wider climate seven, Sharan Burrow from ITUC for always building bridges and community and Christiana Figueres and the team at the UNFCCC for creating space.”

Inclusive of Dominic Waughray, who leads Global Public Goods (which “seeks to help shape the existing global governance architecture by adapting to today’s multipolar reality and working to encourage more private-sector capital, entrepreneurship and Fourth Industrial Revolution innovation into public-private cooperation”) all of the institutions recognized by Howard, have been disclosed in the Manufacturing for Consent series as the leading institutions behind the elite-sought fourth industrial revolution as a means to reboot the global economic system, coupled with the coming financialization of nature.

Above: We Mean Business, October 5, 2015, Twitter

We Mean Business Co-founder – The B Team

The B Team, co-founded by Richard Branson and Jochen Zeitz (former CEO of Puma SE), was formed and incubated by Branson’s Virgin Unite and partner organizations in 2013.

Major funders of The B Team include the Ford Foundation, Kering Group, Guilherme Leal, Strive Masiyiwa, Joann McPike, The Tiffany and Co. Foundation, The Rockefeller Foundation, Unilever and Virgin Unite.

Other major financial supporters at inception included billionaire Derek Handley (CEO of B Team upon launch) and One Young World co-founded by David Jones. Jones is the former CEO of Havas Media and co-creator of the 2009 TckTckTck campaign. Jones, “B Team expert”, is also the founder of You & Mr Jones, a holding company that is one-part venture capitalist, one-part consultancy and one-part agency. The consultancy arm is Blood “the world’s first brandtech™ group”. Jones is the author of Who Cares Wins and served on the Facebook Client Council. In 2019, You & Mr Jones purchased a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver’s biggest client is Unilever. [Source]

Above: TckTckTck Flickr: “The Press Conference of the ‘Beds are Burning’ Launch in Paris was well attended as Kofi Annan, David Jones, Mélanie Laurent, Manu Katché and many other supporters of the campaign made their appearance.”

The B Team Leaders are as follows:

Arianna Huffington: founder of The Huffington Post, founder and CEO of Thrive Global

Christiana Figueres: Convener of Mission 2020, vice chair of the Global Covenant of Mayors, Climate Leader for the World Bank, Distinguished Fellow of Conservation International, board member of Climate Works and the World Resources Institute, member of the Rockefeller Foundation Economic Council on Planetary Health

David Crane: investor and strategic advisor

Emmanuel Faber: chairman and chief executive officer of Danone

François-Henri Pinault: CEO and chairman of luxury brand Kering

Guilherme Leal: co-founder of Natura, serves on the boards of WWF Brazil and the United Nations Global Compact

Hamdi Ulukaya: founder, chairman and CEO of Chobani

Isabelle Kocher: CEO of ENGIE, the world’s largest independent power producer

Jochen Zeitz: co-founder and co-chair of The B Team, founder of the Zeitz Foundation, served 18 years as chairman and CEO of PUMA SE

Kathy Calvin: president and CEO of the United Nations Foundation, former president of the AOL Time Warner Foundation, previously served in senior positions at AOL, Hill and Knowlton, and U.S. News & World Report

Marc Benioff: chairman and co-CEO of Salesforce

Mary Robinson: president of the Mary Robinson Foundation – Climate Justice, former President of Ireland from 1990-1997, member of Richard Branson’s The Elders

Mats Granryd: director general of Global System for Mobile Communications (GSMA), commissioner on the World Business & Sustainable Development Commission

Mo Ibrahim: founder and chair of the MoIbrahim Foundation, founder of Mobile Systems International (MSI) and Celtel International, founding chairman of Satya Capital, (a private equity fund focused on Africa), chairman of TPG-Satya

Muhammad Yunus: chairman of Grameen Bank

Ngozi Okonjo-Iweala: chair of Gavi, The Vaccine Alliance, former Finance Minister of Nigeria and former managing director of the World Bank

Oliver Bäte: CEO of Allianz SE

Paul Polman: served in senior leadership roles at both Nestlé and Procter & Gamble prior to becoming CEO of Unilever (2009-2018), appointed to the U.N. Secretary General’s High-level Panel responsible for developing the Sustainable Development Goals (SDGs), founding member of the World Business & Sustainable Development Commission, U.N.-appointed SDG Advocate, leading member of Financing Capitalism for the Long-Term (FCLT), the Coalition for Inclusive Capitalism, the Global Commission on the Economy and Climate and the Food and Land Use Coalition (which he chairs), counsellor and chair of the Global Advisory Board of One Young World (co-founded by the aforementioned “B Team expert” David Jones), named an Honorary Knight Commander of the Order of the British Empire (KBE) for services to business in 2018, a non-executive director of Dow since 2010.

Ratan Tata: former chairman of Tata Sons, Tata has been conferred the honorary title of Chairman Emeritus of Tata Sons, Tata Industries, Tata Motors, Tata Steel and Tata Chemicals. During his tenure, the group’s revenues grew manifold, totalling over 100 billion USD in 2011-12. He serves on the board of directors at Alcoa as well as on the international advisory boards of Mitsubishi Corporation, JP Morgan Chase, Rolls-Royce, Temasek Holdings, and the Monetary Authority of Singapore.

Sharan Burrow: general secretary of the International Trade Union Confederation (ITUC), commissioner on the World Business & Sustainable Development Commission, Global Covenant of Mayors for Climate and Energy observer and advisor

Yolanda Kakabadse: president of WWF International from January 2010-December 2017

Zhang Yue: chairman and founder of Broad Air Conditioning

[B Team Leaders] [B Team Experts] [B Team Founder Circle and Programmatic Donors]

Above: On February 23, 2017, The B Team and Safaricom announced plans to create The B Team – Eastern Africa

The B Team experts roster is also extensive. It includes:

Alexander Grashow: a senior advisor and lead moderator for the Clinton Global Initiative

Heather Grady: senior fellow, Global Philanthropy for Rockefeller Philanthropy Advisors

Mindy S. Lubber: president and a founding board member of Ceres, coordinator of Ceres’ Business for Innovative Climate & Energy Policy (BICEP), founder of Green Century Capital Management

Jeremy Heimans: co-founder of Avaaz, co-founder and CEO of Purpose, “a home for building 21^st century movements and ventures that use the power of participation to change the world”, advisor to the Bill and Melinda Gates Foundation, the ACLU and Google, recipient of the Ford Foundation’s 75^th Anniversary Visionary Award, World Economic Forum Young Global Leader

Hunter Lovins: president of Natural Capitalism Solutions, author of The Way Out: Kickstarting Capitalism to Save Our Economic Ass – a sequel to the international best-seller Natural Capitalism

John Fullerton: founder and president of Capital Institute, active impact investor through his Level 3 Capital Advisors, former managing director of JPMorgan, a director of the New Economy Coalition, full member of the Club of Rome, creator of the “Future of Finance” blog at CapitalInstitute.org, which is syndicated with The Guardian, Huffington Post, CSRWire, and other media outlets

John Elkington: founding partner and executive chairman of Volans, a consultancy and think-tank driving market-based solutions to the future’s greatest challenges, signatory to the XR Business initiative, member of the WWF Council of Ambassadors, member of the Advisory Board of The Climate Group‘s Clean Revolution Campaign, serves on Newsweek’s Green Rankings Advisory Board, Kering’s Technical Advisory Board, and the advisory board of The Social Stock Exchange just launched by the UK Prime Minister. He is also identified as a member of the Guardian Sustainable Business advisory panel.

Above: The B Team website, July 17, 2017: “Earlier this year Virgin Unite shared the news that Christiana Figueres – former UN climate chief and convener of Mission 2020 – had joined Richard Branson and Jochen Zeitz (B Team co-founders) as one of the B Team’s newest global leaders.” [Source]

Above: The B Team website, January 30, 2019: Greta Thunberg, Climate Activist, Kringlaskolan Södertälje, Sweden, speaking at the Session “Preparing for Climate Disruption” at the Annual Meeting 2019 of the World Economic Forum in Davos, January 25, 2019. Congress Centre – Jakobshorn, Copyright by World Economic Forum / Mattias Nutt [The B Team: To B or Not To B in Davos]

Above: The B Team, March 27, 2019 newsletter: “On March 15, an estimated 1.6 million students in 120 countries participated in the Global Student Climate Strike, calling on leaders to act with the urgency the climate crisis needs. Inspired and humbled by their courage, our Leaders shared their support and thanked these students for reminding the world what its leaders are accountable for—their future.”

Above: The B Team Twitter account, March 15, 2019

Above: The “New Power” advocates: January 22, 2014, Kumi Naidoo, Twitter | From left: Richard Branson, Kumi Naidoo, Jeremy Heimans (Avaaz/Purpose)

Working as part of the Natural Capital Coalition, The B Team supported the development of “the first global, standard Natural Capital Protocol” in 2016. The protocol creates “a set of tools for corporations to “measure their impacts and dependencies on nature”. These tools will be used to support the global plan to monetise nature (a “new deal for nature”). Because “what you can’t value what you can’t measure”. The protocol was launched in 2016, following pilots by more than 40 corporations including luxury brand Kering (B Team major funder, Kering CEO a B Team expert) and Dow Chemical (Dow CEO a B Team “leader”).

Above: Natural Capital Protocol partners

Above: The Natural Capital Coalition

Above: Finance For One Planet, CoP Financial Institutions and Natural Capital, 2016 [Source]

The B Team continues to grow and expand its coalition of corporate executives. In 2018, Indra Nooyi, chairman and former CEO of PepsiCo, joined the coalition. More recently, The B Team welcomed Ajay Banga, president and CEO of MasterCard. Another B Team leader is Andrew Liveris, chairman and CEO of Dow Chemical Company. Liveris also serves as a member of The Nature Conservancy’s Latin America Conservation Council, and the Concordia Leadership Council. [Full bio].

Purpose

Purpose, which worked with We Mean Business to set up its climate campaign lab, creates cause-related campaigns for non-profits, foundations, and corporations. Purpose clients and partners include IKEA, Unilever, and the Ford and Rockefeller foundations, to name a few (see image below).

One may need reminding that Purpose “movements” are not decrying the more than 300 assassinations of Colombian leaders over the last two years [August 9, 2018, Source], a tragic number which is no doubt higher today. Rather, they are organizing Concordia Summits to facilitate an advancing privatization in Columbia (and the world at large) as they court right-wing politicians and oligarchs. This can best be described as “power in white face”.

If power dominated through hierarchy and coercion – the emergent “new power” model dominates with influence and persuasion. And while this has been achieved for some decades now by the NGOs comprising the non-profit industrial complex, a growing number of corporations, institutions and states, are now applying it to their business models. The main differences are that first, the organizers remain invisible, and second, the populace is manipulated into believing that they control said movements.

At the helm of this new model is Avaaz/Purpose co-founder Jeremy Heimans. Purpose, the PR firm (with many arms) specializes in movement building and behavioural change.

Heiman’s vision is to organize “people not as citizens but as consumers” so as to further empower corporations and brands that he refers to as “the angels”. Among the firm’s partners are some of the world’s most powerful corporations, foundations and institutions, including The Rockefeller Foundation, Ford Foundation, Unilever, IKEA, General Electric, Starbucks, TED, Oxfam, SEIU, WHO, UNICEF, ACLU, British Telecom, the Concordia Summit and Nike. Collaborators include We Mean Business and The B Team which is registered to the address of Purpose New York.

Video. Jeremy Heimans & Timms: Kaepernick is New Power’s 6 Billion Dollar Man [Running time: 0:45s]:

With strong ties and loyalties to many elite institutions and oligarchs, such as Purpose partner the United Nations (where Heimans cut his teeth as in intern in 1999), the Omidyar Network, and Virgin’s Richard Branson (founder of The B Team, The Elders, Carbon War Room, etc.), Purpose now has a global presence with seven international offices operating in New York, San Francisco, London, New Delhi, Nairobi, Sao Paulo, and Sydney. This expansion is in line with new behavioural insight teams, which are steadily proliferating in government buildings across the globe.

[Further reading: Purpose Goes to Latin America, Part I, August 8, 2018]

+++

New Power

“Whoever mobilizes is going to win. And if you are understanding new power you can end up on top. Welcome to the new power world.”

The above quote is taken from the marketing video for the book titled New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You (released April 3, 2018). The book authored by Jeremy Heimans (Avaaz/Purpose) and Henry Timms (until recently, the CEO of 92nd Street Y, a 143-year-old institution located in New York City) follows their prior publications: New Power: How It’s Changing The 21st Century (2018) and Why You Need To Know and Understanding ‘New Power’ (Harvard Business Review, 2014).

Timms is the creator and co-founder of Giving Tuesday, “a classic new power movement”. [Source] Giving Tuesday is funded by such giants as the Bill & Melinda Gates Foundation and Facebook. In February 2019, it was announced that Timms would leave 92Y for the Lincoln Centre for Performing Arts where he now serves as president and CEO. Timms continues as co-chair of 92Y’s Belfer Center for Innovation and Social Impact and in guiding Giving Tuesday.

Former U.S. President Barack Obama accompanied by Melinda and Bill Gates speaks at the Bill & Melinda Gates Foundation Goalkeepers event in New York, U.S., September 20, 2017. REUTERS/Elizabeth Shafiroff

At the 2015 Concordia summit, Heimans and Timms co-moderated a panel. Their session, “Introducing: New Power in a Multi-stakeholder World,” featured an exciting line-up of speakers, each pioneering change in their respective industries in innovative ways.”

This year, on September 22-24, 2019, the Concordia Annual Summit is set to be “the largest and most inclusive nonpartisan forum” held alongside the United Nations General Assembly. [Source]

New Power has been named best book of 2018 by the Financial Times, Bloomberg, Fortune, Inc. and CNBC, and Heimans has advised institutions such as the Bill & Melinda Gates Foundation, Google and Unilever. A Harvard University grad and McKinsey & Co. alum, Heimans has addressed the World Economic Forum, the United Nations, TED, and the Aspen Institute. [Source]

On September 30, 2019, at this year’s World Leadership Forum dinner, the Foreign Policy Association will honor Heimans. Hosted by the Foreign Policy Association and coinciding with the United Nations General Assembly, the World Leadership Forum is one of the foremost public forums on global affairs. Individual admissions can be purchased for 1,000.00 USD. [Source]

[Further reading: Purpose Goes to Latin America, Part I]

“The future will be a battle over mobilization.”

— Jeremy Heimans and Henry Timms, New Power

Social Good

The creation of the Social Good Summit (launched in 2012) is attributed to Timms, in partnership with the United Nations Foundation, the Bill & Melinda Gates Foundation, Ericsson, the United Nations Development Programme, and Mashable.

Following the Social Good Summit came the launch of the SocialGood “community”. The founding partners of the SocialGood community include the Bill & Melinda Gates Foundation, the Case Foundation, Caterpillar, Cisco, Enactus, Mashable, the Rockefeller Foundation, the United Nations Development Programme, the United Nations Foundation, and 92Y. [Source]

This year’s speakers at the Social Good summit include Greta Thunberg, Christiana Figueres, founding partner of Global Optimism and former executive secretary of the UN Climate Convention, [ACT II], and Kumi Naidoo, secretary general of Amnesty International, former president/CEO of both Greenpeace and TckTckTck. Also featured is Achim Steiner, administrator of the United Nations Development Programme. Steiner is a former advisory board member of TEEB – now the Natural Capital Coalition (the financialization of nature under the guise/branding of a “New Deal for Nature”).

Video: Towards a Global Green New Deal, UN Environment, December 28, 2009 [Running time: 6:20]:

The video above features Achim Steiner promoting the Green New Deal in 2009. Back then, it was promoted as a solution to save the economy; now, it is promoted as a solution to save the climate. In both instances, its sole purpose has been to inject growth into a global economic system on the verge of collapse. The main difference today is that the Green New Deal encompasses the assigning of monetary value to nature. This will transform the global financial system itself, bringing into existence a new financial accounting system which has taken well over a decade to refine. The Green New Deal is essentially a Trojan horse for the ultimate corporate coup of the commons.

“Can investment in green industry technologies and nature-based assets help lift the world out of recession? UNEP and its UN partners are confident it can. According to Achim Steiner, the Executive Director of UNEP its already happening. He says getting out of the recession will be a boost to building a new green economy. Environmentally-focused investment represents an historic opportunity for 21st century prosperity and job generation.”

— Towards a Global Green New Deal, UN Environment, December 28, 2009

“This is probably the most difficult task we have ever given ourselves, which is to intentionally transform the economic development model, for the first time in human history.”

— Christiana Figueres, UNFCC Executive Secretary, February 3, 2015 Press Conference, Brussels [Source]

The strategy to exploit the ecological crisis, in order to save economic growth, is not new. After an initial and fairly short-lived backlash against the “green economy” (growth under the guise of green, UN Conference on Sustainable Development, Rio, 2012), the power elite regrouped. By 2014, Avaaz/Purpose founder Jeremy Heimans would disclose the strategy to “kill green” in order to save it. The green economy was repackaged as the “new economy”.

“Chakrabarti had an unexpected disclosure. “The interesting thing about the Green New Deal,” he said, “is it wasn’t originally a climate thing at all.” Ricketts greeted this startling notion with an attentive poker face. “Do you guys think of it as a climate thing?” Chakrabarti continued. “Because we really think of it as a how-do-you-change-the-entire-economy thing.”

— AOC’s Chief of Change -Saikat Chakrabarti isn’t just running her office. He’s guiding a movement, Washington Post, July 10, 2019

The Climate Group

Leading up to the September 2019 media sensation in conjunction with the United Nations Climate Action Summit, the Concordia Summit, and the global climate strikes is Climate Week NYC. This annual event is a project of The Climate Group, co-founder of We Mean Business.

The Rockefeller Brothers Fund also acts as an incubator for in-house projects which later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, from financial institutions such as Goldman Sachs, to media institutions such as Bloomberg to IT conglomerates such as Hewlett Packard. [4]

The Climate Group functions as the secretariat for the Under2 Coalition, an alliance of state and regional governments. As of 2017, the Under2 Coalition brings together over 220 governments from 43 countries, representing 1.3 billion people and 43% of the global economy. The Climate Group’s initiatives “RE100“, “EP100” and “EV100” are run as part of the We Mean Business coalition.

Climate Week NYC was founded in 2009 as a partnership between The Climate Group, the United Nations, TckTckTck, the UN Foundation, the City of New York, the Government of Denmark, and the Carbon Disclosure Project (CDP).

Climate Week NYC 2019, taking place September 23-29, is the biggest Climate Week event in the world. This year, there is a predominant focus on youth with Global Citizen as a key partner. Partners of Global Citizen include Citi, P&G, Coca-Cola Africa, Microsoft, Forbes, Havas, and Johnson & Johnson. [Global Citizen Partners]

Above: July 18, 2019: “Climate Week NYC 2019 is partnering with international advocacy organization Global Citizen for its Youth and Climate Activism Program. The program will reflect the global leadership of young people and its influence on climate action and align with the Youth and Public Mobilization theme of the United Nations Secretary-General’s Climate Action Summit.” [Source] Global Citizen partners include P&G, National Geographic and Radical Media.

“Today’s youth are leading the charge on protecting both people and planet from catastrophic climate change, and through our partnership with Climate Week NYC, we are excited to equip them with the tools and resources to effect more change through the Youth and Climate Activism Program. 2020 will be a pivotal year to catalyze efforts…”

— Michael Sheldrick, Vice President of Global Policy and Government Affairs at Global Citizen

“The Youth and Climate Activism Program will bring together a number of events specifically focused on engaging and working with young people seeking to engage in climate action and will be the lead focus for Climate Week NYC 2019.”

— Helen Clarkson, CEO of The Climate Group

“Young leaders are stepping up across the world, calling on everyone to join them on their mission to create a cleaner and healthier planet for future generations. As business leaders, NGOs, and government officials, we must work together and use our influence to step up and help catalyze impactful change.”

— Suzanne DiBianca, Chief Impact Officer and EVP of Corporate Relations at Salesforce

Video. Global Citizen Festival 2019, NYC’s Central Park, September 28, 2019 [Running time: 0:30s]:

“Join Queen + Adam Lambert, Pharrell Williams, Alicia Keys, OneRepublic, H.E.R., and Carole King in NYC’s Central Park … Download the Global Citizen app today to start taking action and earn your free tickets.”

Above: The Climate Group welcomes Greta Thunberg – its most successful social experiment to date, Twitter

Above: Teen Vogue climate strike special issue, September 16, 2019

The sober images of Thunberg, as depicted and shared by the Climate Group, and the media at large, are very much intentional as outlined in the orginal document “Leading the Public into Emergency Mode: A New Strategy for the Climate Movement” published by The Climate Mobilization:

“The way we respond to threats — by entering emergency mode or by remaining in normal mode — is highly contagious. Imagine the fire alarm goes off in an office building. How seriously should you take it? How do you know if it is a drill or a real fire? Those questions will be predominantly answered by the actions and communications of the people around you, particularly people designated as leaders. If they are chatting and taking their time exiting the building, you will assume that this is a drill. If people are moving with haste, faces stern and focused, communicating with urgency and gravity, you will assume there is real danger and exit as quickly as possible.” [Section: Both Emergency Mode and Normal Mode Are Contagious] [Emphasis in original]

The American exceptionalism ideology espoused by the Climate Mobilization is shared by many inclusive of the World Business Academy:

“And if you really want to know how much money a green environment is going to create, I would urge you to look at the economy the United States of America in 1939 in compared to the economy of the United States of America in 1947… it turns out we got really rich by doing the right thing. We mobilized. We saved democracy for the free world and in the process we built the Western democracy that’s been running the world for them ever since. The same or better awaits us if Margaret Klein Solomon is successful and I believe she will be with her efforts at Climate mobilization.”

— Rinaldo Brutoco, World Business Academy, introduction for The Climate Mobilization founder, Margaret Klein Salamon, Event: “2019: The Year of Climate Mobilization”, February 2019, [Source]

Climate Week 2017 Sponsors

Business For Nature

“…our natural world provides environmental services to our economy worth over $125 trillion annually.”

— Business For Nature website

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020.”

“How can business deliver for Nature?… promoting policy changes to governments to establish the policy frameworks needed to drive economic changes at scale.”

“THE OCEAN ECONOMY ESTIMATED TO BE WORTH $2.5 TRILLION PER ANNUM”

New coalitions are forming to assist in the implementation of the financialization of nature. That is, the privatization of nature, global in scale, ushered in under the guise of protecting biodiversity. WWF leads the public charge with the “New Deal For Nature” and “Voice for the Planet” campaigns, while the Natural Capital Coalition, with institutions and NGOs such as the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES – a Natural Capital Coalition partner), the Convention on Biological Diversity (CBD), The Nature Conservancy and Conservation International work in united servitude to corporate power to advance the total capture of nature’s “services”.

One recently formed coalition is Business For Nature. Launched on July 2, 2019, the coalition founders are We Mean Business, the World Economic Forum, The Nature Conservancy, WWF, the Natural Capital Coalition, the World Resources Institute, the IUCN, The Food and Land Use Coalition, Confederation of Indian Industry, Entreprises pour l’Environnement (EpE), Tropical Forest Alliance, and the International Chamber of Commerce.

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

— Business For Nature website

The financialization of nature is coming. And while the media and NGOs work overtime to ensure that the citizenry remains focused on Extinction Rebellion antics, the global climate strikes, and the spectacle at large, the “New Deal for Nature” continues to accelerate forward with zero dissent. There is not a single word of opposition, or even reference to its existence from climate “movements” such as Extinction Rebellion or 350.org. Nor is there a single word of dissent from young Thunberg, who is enclosed by those working toward the “New Deal For Nature” campaign that holistically masks the full commodification of the planet’s “ecosystem services” at scale (i.e. new markets).

Above: John Elkington, founder of Volans, B Team “expert”, and Extinction Rebellion Business signatory

Momentum is needed. Get your marching boots on. Demand your politicians and governments align with the Paris Agreement – a politically correct suicide pact.

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020 and to adopt policies to change the rules of the economic game to ensure a future in which people and nature thrive together.”

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

“The risks create ‘significant opportunities’ … $22.6 trillion opportunity for water infrastructure by 2050″

The Business for Nature website features the WWF video presentation “Sustainability: The Only Business Plan For Our Planet” (published on May 16, 2019). This video is the condensed version for the longer WWF video presentation “Our Planet: Our Business” (published on June 27, 2019).

WWF – “Our Planet: Our Business”

“The global business community can be a powerful force to drive action for nature – find out why we are confident that change is possible. Our Planet: Our Business, a new film for business inspired by the Netflix series Our Planet, is available to watch now.” [Source]

The Our Planet series launched on Netflix in April 2019. The series – a collaboration between WWF, Netflix and Silverback Films – it showcases the world’s “rich natural wonders, iconic species and wildlife spectacles that still remain”. Within the first month of its release, the film was watched in over 25 million homes around the world, making it the most successful documentary series ever produced by Netflix. “It was the first series of its kind to carry an important conservation message at its heart.” [Source: WWF].

But this is not the whole truth.

A partial truth is disclosed in the April 5, 2019 article “Landmark documentary series Our Planet highlights need for global action to protect nature, says WWF”:

“WWF is calling on the public to stand up for the planet and is asking global leaders to address our nature emergency by working together to develop a global plan of action, a New Deal for Nature and People… In 2020 we have the chance to put the world on the path to a better future, due to a historic coming together of key international decisions on environment, climate and sustainable development that have the potential to put our planet at the heart of our economic, political and financial systems.”

The purpose of the series was to carry an important conservation message – with behavioural economics at its heart. That is, to slowly build acquiescence for, and acceptance of, the coming financialization of nature. That is, the grotesque commodification of nature, shrouded behind stunningly beautiful and heart-wrenching emotive images which provoke angst, empathy and urgency while the new financial instruments which will assign monetary value to nature are never spoken of. Senior influencer “Sir” David Attenborough plays a pivotal role for the coming “New Deal For Nature” in servitude to the ruling classes.

Above: David Phillips, We Don’t Have Time Board of Advisors

Featured in the WWF promotional video, “Our Planet: Our Business” include Christiana Figueres, Attenborough (face for the New Deal For Nature) and “crude capitalist” Anand Mahindra:

“My main task as a crude capitalist is to dismiss two myths. The first myth is that there is a trade-off between choosing to do something to improve the climate.”

— Anand Mahindra, Chairman, Mahindra Group speaking to Al Gore & company, We Mean Business, January 25, 2018

In the WWF “new film for business”, we have the long-awaited for introduction of monetizing the natural world, cautiously being introduced to the public:

“It’s only as we have started to lose things that we have begun to realise the true value of nature. As Earth’s biodiversity drops, things we have taken for granted start to disappear. Clean air and water, the food we eat, the soil it grows in. A benign climate, productive seas. A healthy world provides us and our businesses with all of these for free. But if we were to place a value on them? The services that biodiversity provides for us are estimated to be worth twice as much as the entire globe’s GDP.”

This is not about saving our planet, this is about saving ourselves. We are the chief beneficiaries of our biodiverse, stable home. Our civilisation won’t work without it. To change this situation will require action on an industrial scale, and at an unparalleled speed. We have just ten years to drastically alter our path.”

To sell the 21^st century fairytale that capitalism will be magically reinvented, transformed to be both ethical and sustainable, the hegemonic forces at the helm of the current global economy will require two things: first, segments of the population that have been thoroughly conditioned to swallow assurances defying all logic and physical realities, and second, “narrative[s] around how your products are sustainable and healthy”, with impact stories as well:

“If you ask any other generation, “What is the purpose of business?” they will say, “What colour is the sky? The purpose of business is to make money.” If you ask millennials that question, forty-seven percent said some version of the purpose of business is to improve society and protect the environment. This is a fundamental sea-change in the way an entire generation thinks about business. It’s going to mean that if you want to attract the top talent and retain them, if you want to win over millennial customers and attract the thirty trillion dollars of capital that’s currently being given to millennials by the baby boomer generation, you’re going to have to have a narrative around how your products are sustainable and healthy. You’re going to have to have an impact story as well.”

— Seth Bannon, founding partner of the venture capital firm Fifty Years

Bannon (quoted above), the WWF chosen conduit to the millennial demographic so desired by the corporate ruling class, explains how capitalism and greed can co-exist to create a better world. There is no need for sacrifice:

“We’re actually trying to prove that you don’t have to concede on anything. We want to convince the purely greedy capitalists that if all they want to do is make more money, they should still invest in these companies that are solving these big problems.”

— Seth Bannon, founding partner of the venture capital firm Fifty Years

And what is this concession-free solution that will alter the global capitalist economic system – in which violence and exploitation prove necessary in order for the system to maintain and extend its hegemony– to a magically transformed ethical, gentler capitalism? Bannon describes the transformation as a “new conception”:

“We believe that business as usual, this business that’s meant about purely chasing profits, is on the way out. And there’s a new conception of business that’s going to take its place. That’s about not only generating profit, but actually solving social or environmental issues.”

— Seth Bannon, founding partner of the venture capital firm Fifty Years

In this “new conception of business”, there are no limitations placed upon the industrial economic system:

“The broad strategy for this new business as usual is clear. We just have to make sure that everything we do, we can do forever.”

Here, WWF acknowledged the growth imperative within the capitalist economic system – without mentioning the actual capitalist economic system itself. How will the growth issue be resolved while maintaining the very economic system that is absolutely dependent upon it? The answer is revealed in WWF’s point 5 – “reimagine success”:

“The most damaging element of today’s society is its quest for perpetual growth. ‘We’ve got an economic system that depends upon growing forever. How does that reconcile itself with a thriving planet?’ Growth for growth’s sake will have to lose its attraction. ‘We cannot think of economic success if we’re deteriorating the environment, and I think that has to be in the essence of each person that wants to lead a country, to lead a company.’ The new sustainable economy will readdress this. ‘We need to create economies that allow us to thrive, whether or not they grow. But something can thrive without getting bigger. It’s just thrumming, alive, creating, regenerating, doing well, and it looks great to us and we feel the energy in that.’ Our reinvented model for Business As Usual will ultimately begin to mimic nature. Adapting to thrive within the finite world about it. Indeed, there is no alternative.”

This poor explanation resembling a new age mantra, is worse than wrong – it is nonsense. Reimagining success will not stop the growth imperative inherently built into the capitalist economic system. There will be no “reinvented model for business as usual” within the capitalist economic system that does not collapse without growth. “The new sustainable economy will readdress this” means, in real terms, “we really have no fucking clue”.

The last sentence “[i]ndeed, there is no alternative”, as highlighted above, is the lie they want you to believe. Consider that collectively, the populace appears to believe that not only is it possible to colonize another planet, but that we will do so in the not-so-distant future. This is incredible considering the massive odds of and colossal barriers to such an endeavour succeeding. Thus, it is alarming, that this same populace appears not to believe it is not possible to create new societies where necessity is detached from want (superfluous consumer goods). This begs the question – have we been fully conditioned to believe only those that represent hegemonic interests? It is a sound question considering the billionaires of the world are currently petrified of the capitalist system collapsing – while those oppressed by the capitalist system believe it cannot be dismantled. Yet we can dismantle institutions. We can dismantle the capitalist economic system devouring what remains of the natural world – but not if we identify with our oppressors and the very system that enslaves us. It is our natural world and her living natural communities that sustain us. Not industrial civilization – not technology.

The following film segment leads to an introduction to Greta Thunberg:

“We have come here to let you know that change is coming, whether you like it or not.”

Thunberg’s pivotal role in the global campaign to save global growth is found within this dialogue: “So the vital thing the business community needs to do is come together to encourage politicians to set the global frameworks that will accelerate progress to a sustainable world.”

Featured in the film is Ellen MacArthur. MacArthur is assisting in the building of momentum toward a said “circular economy” having founded the New Plastics Economy initiative unveiled in January 2019 at Davos. The Coca-Cola Company, Danone, MARS, Novamont, L’Oréal, PepsiCo, Unilever, Amcor, and Veolia are the initiative’s Core Partners. Other partners include Evian, Google, H&M, Intesa Sanpaolo, and Nike. New Plastics Economy “Knowledge Partners” include Arup, IDEO, McKinsey, and SYSTEMIQ.

Above: Sarkozy awards Ellen MacArthur the Légion d’Honneur, 2008 [Yachting World]

Above from left: Ellen MacArthur, Evian’s global brand director, Patricia Oliva, Christiana Figueres, and Stella McCartney, WEF Arctic Basecamp, Davos, 2019 – Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in a partnership with Kering. A 2017 report found that “the equivalent of one dustbin truck-worth of textiles is landfilled every second.”

In the WWF feature, MacArthur assures the viewer there is no such thing as waste: “Waste is just a resource in the wrong place.” Consider this phrase the new mantra for the world’s most powerful yet reformed capitalists intent on business-as-usual rebranded under the guise of sustainability saviours. Here’s hoping we can store all the world’s nuclear waste (i.e. resource in the wrong place) in the front yard of one of MacArthur’s residences.

While Mahindra of the Mahindra Group highlights his commitment (on behalf of his two hundred and twenty-five thousand colleagues) that “by the year 2040, the entire Mahindra Group of companies would be carbon neutral” (think offsets), Dave Lewis, CEO of Tesco explains the corporation’s commitment to recyclable plastics:

“WWF narrator: “Even the most complex, global business communities will work to eliminate waste.”

Lewis: “We asked all of our suppliers to tell us exactly which material was in their packaging. And we said, By the end of 2019, we want to take no material into our business that’s not recyclable. Can you manage that? If we do set a standard, most of our suppliers will want to come with us. We can do that. As a responsible business, why wouldn’t we?” (dramatic theme music plays in background)

There is no plan to largely eliminate plastics.

Lewis further assures us:

“For both palm oil and soy, we have sustainable sources for one hundred percent of what we sell within the UK and in Central Europe, and about forty percent in our Asia business. So we have a commitment to get to one hundred percent in total.”

As discussed within this series, there is no such thing as sustainable palm or soy, produced at industrial scale. There are only billion dollar certification schemes conceptualized by WWF et al. which excel in the art of greenwashing in order to protect and maintain guilt-free consumption in the Global North. Displacement, landgrabbing, and bulldozing biodiversity/death of sentient life are the price those in the Global South must pay for those in the Global North to spread Nutella on their morning toast and other irrelevant things we consume in exchange of our natural world. In the face of a climate emergency with twelve said years to stave off collapse, one cannot be expected to give up Nutella*, Unilever Dove “beauty bars”, and other “essentials” the Global North cannot be expected to go without. [*Ferrero who manufactures Nutella, purchased Nestlé’s U.S. confectionary business in 2018. Halloween in the Global North is a palm oil bloodbath that literally continues unabated.]

In regard to the decimation of the Earth’s remaining forests (many lost to palm and soy monoculture), the President of Costa Rica, Carlos Alvadaro assures us:

“Now we have shown that it’s possible to reverse deforestation. We’ve done that in the last decades. We reached twenty percent of our coverage with forests, and we managed to increase that to fifty percent, currently.”

Yet, the September 26, 2018 scientific paper The ephemerality of secondary forests in southern Costa Rica demonstrates that half of Costa Rica’s regrown forests are gone within two decades: “Secondary forests are vital parts of the ecosystem, but in Costa Rica many of them are re-cleared before achieving old-growth levels of biodiversity.” [Source] What is equally grotesque is the fact that no one questions what has happened to the living sentient animals that must have existed in these cleared swathes of forests. In the spectacle, stunning animals and wildlife who many humans empathize with are exploited via (stunning) visuals as a means to create acquiescence and even desire for a global “New Deal For Nature”.

In real life, utilizing language and framing – the single reference of “biodiversity” creates a collective acceptance of “afforestation”, land acquisitions and theft via “conservation”, and carbon markets (inclusive of REDD+). With the application of a single word, coupled with a false market solution, all conjured images of sentient animals facing ominous peril are instantly saved then filed away. Out of sight, out of mind, out of existence. As Western societies become more and more disconnected from the natural world, it becomes much easier to sell “solutions” that accept the death and subsequent loss of diverse tree communities, insects, amphibians, flora and fauna. This can be witnessed today for climate mobilizations that first and foremost demand “green” energy technologies, technologies which promise the further annihilation of life in the natural world.

There is certainly more to be deconstructed in the WWF business feature film, but let us digress. One only has to follow the work of Stephen Corry to observe the torture, rape, murder and displacement of Tribal Peoples carried out under the WWF banner of “conservation”. It is well documented and horrific. However, having conditioned society to no longer read beyond 140 characters or so, it is an easy feat to sell the “New Deal For Nature” when your advertising content contains the most beautiful images found in our human existence – the physical planet and all of her life forms.

Climate change is a direct product of capitalism and will not be mitigated by more capitalism. Ecological devastation, resource depletion, and collapsing ecosystems are all a direct result of capitalism. This destruction of our natural world will not and cannot be halted by more capitalism – regardless of what colour or adjective is placed in front of it.

End Notes

[1] The Corporate Leaders Group on Climate Change (CLG), a group hosted by the University of Cambridge’s Programme for Industry, describes itself as comprising “business leaders from major UK, EU and international companies who believe that there is an urgent need to develop new and longer-term policies for tackling climate change.” In September 2008 18 corporate executives signed a letter from the UK CLG to the leaders of the three largest UK political parties — supporting the UK Climate Bill before the parliament and support for the European Union adopting a target of a 30% cut in greenhouse gas emissions by 2020. In the letter, the UK CLG stated that, in the context of the European Union Emissions Trading Scheme, it supported including unspecified “existing technologies must be deployed rapidly and a range of new technologies must be brought to market” (E.ON, one of the signatories to the letter, was touting a raft of new power stations it was proposing across Europe as being “CCS-ready”).

The inclusion of the CEOs of E.ON UK and BAA as signatories to the letter drew a scathing response from Ben Stewart, the Greenpeace communications director. “This is hypocrisy of the purest strain. It’s astounding that E.ON would call for action on climate change when they’re agitating to build Britain’s first coal-fired power stations in decades. It makes an environmentalist’s jaw drop to see the BAA logo on this letter when they’re trying to expand airports across the nation,” he told the Guardian. “This is like Howard Marks [a convicted drug smuggler] calling for a crackdown on pot. If the executives of these companies want action on climate change they should immediately lock themselves in their boardrooms and not come out until Kingsnorth and Heathrow expansion have been dropped.” [Source: Sourcewatch]

In 2010, The Corporate Leaders Group on Climate Change was identified as a partner in the TckTckTck campaign, co-founded by Greenpeace. [Source]

[2] “C40 Cities connects 96 of the world’s greatest cities to take bold climate action, leading the way towards a healthier and more sustainable future. Representing 700+ million citizens and one quarter of the global economy, mayors of the C40 cities are committed to delivering on the most ambitious goals of the Paris Agreement at the local level, as well as to cleaning the air we breathe. The current chair of C40 is Mayor of Paris Anne Hidalgo; and three-term Mayor of New York City Michael R. Bloomberg serves as President of the Board. C40’s work is made possible by our three strategic funders: Bloomberg Philanthropies, Children’s Investment Fund Foundation (CIFF), and Realdania.” [Source] In 2011 a formal merger transpired between C40 and CCI’s Cities Program, forged by President Clinton and then Mayor of New York City and C40 Chair, Michael R. Bloomberg. [Source]

[3] Full list: Climate Week NYC 2019 sponsors and partners include Salesforce, McKinsey, Bank of America, Engie Impact, Unilever, AT & T, Estee Lauder, International Copper Association, Orsted, Exelon, PWC, IKEA, BT, National Grid, TCI Co., ABInBev, Trane, Morrison Foerster, Natixis, ClimateWorks, Rockefeller Brothers Fund, NYC Official Guide, Global Citizen (youth and climate activism partner), We Mean Business, Kigali, Raw, Alchemy Mill, 3Degrees, The New Republic, Nationale Postcode Loteri, UN Climate Action Summit. [Source]

[4] The Climate Group: The Rockefeller Brothers Fund also acts as an incubator for in-house projects that later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, including big polluters such as energy giants BP and Duke Energy, as well as several partner organizations, one being that of the big NGO Avaaz. The Climate Group are advocates of unproven carbon capture and storage technology (CCS), nuclear power and biomass as crucial technologies for a low-carbon economy. The Climate Group works closely with other business lobby groups, including the International Emissions Trading Association (IETA). The IETA has worked consistently to sabotage climate action. The Climate Group also works on other initiatives, one being that of the ‘Voluntary Carbon Standard’, a global standard for voluntary offset projects. One marketing strategist company labeled the Climate Group’s campaign ‘Together’ as “the best inoculation against greenwash”. The Climate Group has operations in Australia, China, Europe, India, and North America. It was a partner to the ‘Copenhagen Climate Council’.

Jun 04

2019

Wrong Kind of Green

Whiteness & Aversive Racism, World Wildlife Fund (WWF)

Africa Cameroon Congo Conservation Displacement Global Campaign for Climate Action (GCCA) Goanburah Kealing India Johnson & Johnson Kaziranga National Park Murder Population Sexual Assault Sterilization Torture tourism Uganda USAID WWF

WATCH: Victim of the WWF (World Wildlife Fund)

ZEMBLA – Onderzoeksjournalistiek

Documentary published on May 24, 2019

New Documentary: Victim of the World Wildlife Funds

“ZEMBLA investigates the collateral damage of the World Wildlife Fund’s (WWF) battle for nature conservation. ZEMBLA discovers that WWF promotes birth control programs that include contraception and even sterilization for men and women.

The fight against poachers is getting grimmer all the time. ZEMBLA travels to India, where local inhabitants are wrongly accused of poaching, are being tortured and sometimes even killed. On camera, guards from Kaziranga National Park state that they are allowed to shoot unwanted people.” [Source] [Running time: 39:52]

Apr 26

2019

Wrong Kind of Green

350.org / 1Sky, Amnesty International, Avaaz, B Team [Managed by Purpose - the PR Arm of Avaaz], Foundations, Greenpeace, Imperialist Wars/Occupations, Neo-Liberalism and the Defanging of Feminism, Oxfam, Pacifism as Pathology, Purpose Inc., Social Engineering, Whiteness & Aversive Racism

350.org Avaaz Capitalism Extinction Rebellion GCCA Greenpeace Imperialism The Climate Mobilization WWF

WATCH: Selling Extinction

Prolekult Films

Published April 26, 2019

“Selling Extinction is a short introduction to the capitalist notion of a “Green New Deal”, the NGOs that support it and the recent Extinction Rebellion protests in London.” [Running time: 23:43]

[Prolekult is a Marxist film, writing and culture platform based in Birmingham, England. The project is presently run by James Bell (writing and narration) and Alex Bushell (editing and filming). The purpose of the project is to provide high-quality film content looking at world politics, culture and economics from a Marxist perspective. You can support them on Patreon and follow them on Twitter.]

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“Our oceans are worth at least $24 trillion, according to a new WWF report Reviving the Ocean Economy”

“The economic benefit of the rainforest if it’s conserved is $8.2 billion a year”

YouthWashing

April 3, 2019 – The Launch

Nature4Climate

The Nature Conservancy’s Nature4Climate

The Nature Conservancy, Nature 4Climate and “The Forgotten Solution”

The Big Sell

The Art of Playing Obtuse

The Natural Climate Solutions Project

From Strategy to Implementation

Global Strike

September 18, 2019

We Mean Business

We Mean Business & Purpose Create the Climate Campaign Lab

We Mean Business Co-founder – The B Team

Purpose

New Power

Social Good

The Climate Group

Business For Nature

WWF – “Our Planet: Our Business”