The Propaganda war against Syria led by Avaaz & the White Helmets

The Wall Will Fall

October 1, 2015

by Vanessa Beeley

Propaganda is the spreading of information in support of a cause. It’s not so important whether the information is true or false or if the cause is just or not — it’s all propaganda.

The word propaganda is often used in a negative sense, especially for politicians who make false claims to get elected or spread rumours to instigate regime change [my edit]. In fact, any campaign that is used to persuade can be called propaganda.”

Russia’s involvement in Syria has caused a flurry of “cold war”, Assad/ISIS co-dependency propaganda, all being produced by the usual suspects and all with the primary objective of invoking a No Fly Zone in Syria and stoking the “Russian Bear threat” fires that have been smouldering for some time.

I am going to attempt to dismantle this propaganda edifice one brick at a time.

Russia Attacks Moderate Rebels in Syria 

In a Telegraph article dated 1st October 2015 with the headline British Troops Head to Saudi Arabia to train Syrian rebels it was stated:

The FSA is considered the most moderate of factions fighting Bashar al-Assad’s government, but has been increasingly side-lined on the battlefield by more extremist Islamist factions. It has also been riven by leadership disputes.

American-led attempts to train up moderates to hold ground against Isil are months behind track because of the difficulty of finding groups which were not linked to the extremists.” 

The term “moderate rebels” has become one of the most significant misnomers of this coming up to five year conflict.  The hijacking of any semblance of a legitimate opposition to the Syrian Government by NATO, the US and regional allies including Israel in order to achieve their desired regime change has been well documented.

Who are these elusive “moderate rebels”?  You may well ask. Traditionally it is the FSA that has been marketed as the cuddly, viable alternative to the Assad government which incidentally is the internationally recognised government of Syria, supported by the majority of the Syrian people. However we don’t have to dig too deep to reveal the hard line Islamist, Salafi affiliations of this so-called moderate group of brigands.

Journalist Daniel Greenfield puts it most succinctly:  “Few media outlets are willing to say that out loud, but it’s quite true. There is no Free Syrian Army. It’s an umbrella for providing Western aid to a front group run by the Muslim Brotherhood.”  He deplores the shaky Pentagon math that Obama and Congress have used in an attempt to downplay the reality that even in 2013 Pentagon sources were reluctantly admitting that extremist groups constituted over 50% of Syrian “opposition” and that these numbers were steadily increasing.

This map clearly shows the weakness of this “moderate rebel” argument as it unequivocally demonstrates the minor FSA presence at the frontline of Syrian opposition.  They compose of fragmented mercenary groups largely unable to operate without extremist logistical support.

Syria forces map
















So this rather dispels the “moderate” myth and leads to the conclusion that in reality Russia was targeting areas north of Homs that contained few civilians and is an area controlled by a number of combined Muslim Brotherhood, Jihadist opposition fighters supported by the US alliance. It must also be remembered that the majority of civilians will flee an area infested by such mercenaries and seek refuge in government held areas.  This is another fact conveniently omitted from most mainstream media reports. 90% of IDPs are in Government held areas.

It also makes a mockery of Defence Secretary Ashton B Carter’s claims in the New York Times yesterday:

“By supporting Assad and seemingly taking on everybody fighting Assad,” Defense Secretary Ashton B. Carter said Wednesday, Russia is “taking on the whole rest of the country that’s fighting Assad.” Some of those groups, he added, are supported by the United States and need to be part of a political resolution in Syria.

“That’s why the Russian position is doomed to fail,” Mr. Carter said.

Russia is effectively exposing US policy in Syria as naked hegemony and America is not happy. While the US has been supplying TOW missiles and a variety of arms/equipment to extremists and deliberately funding any group that will secure regime change, Russia is actively deploying its military to target the nests of terrorist mercenaries and opportunists waiting eagerly for the political vacuum that would be created by the “removal” of Assad, in order to inflict their extremism upon the Syrian people.  They may not be technically called ISIS but they are cut from the same cloth of US/Israeli proxy terrorism and should be eliminated from any sovereign nation. Failure to do so has catastrophic results as seen in Libya and Iraq.

The Propaganda Trail

Now let’s examine the unsavoury marketing aspect of the propaganda campaign being waged by a frustrated and increasingly infuriated US alliance.  Of course the usual triad has leapt into action. HRW, Avaaz and the White Helmets.  Avaaz has produced one of its most poisonous and misleading petitions to date.  The inevitable eyewitness statements claim that Russia targeted civilian areas utterly free of ISIS operatives.  These statements are already rendered questionable by the evidence I have submitted above.

When we watch the videos, particularly the longer Liveleak version, it is hard to detect the women and children that are being described.  The majority of protagonists appear to be male and of fighting age.  There is no evidence of “civilian” life among the deserted buildings, the only movement is of males, some on foot, some on scooters and presumably some taking the time to film events even as the bombs are falling.  Not the actions of terrified, innocent civilians.

Live Leak Video of Russian bombing of Homs

There is one other video that does show about 2 seconds of a young boy crying and obviously injured.  However this video must be questioned as to its authenticity as the claims are that the initial shot of planes overhead is not even of Russian planes. The quality of the video is poor and apart from the footage of the one child, again demonstrates that the majority of people involved are men of fighting age in a deserted built up area to the north of Homs.

In this disgusting display of blatant propaganda calling for the long sought after no fly zone, Emma Ruby-Sachs, deputy director of Avaaz makes the extraordinary statement “Russia says it’s bombing ISIS, but eyewitnesses say their brutal attacks targeted areas way outside of ISIS control. This will only sow instability and radicalisation and should be an urgent wake-up call to the US and its allies to enforce a targeted no-fly zone to save lives, counter ISIS and alleviate the refugee crisis. Syrians civilians need protection now, not further attacks from Russian bombs.”

Speaking to one Damascus resident this morning, I asked for their opinion on this statement.  His reply was simple, “I am just relieved that the Russian Air Force is in action”.  The hypocrisy of this statement from Ruby-Sachs perfectly mirrors the hypocrisy of Congress, Obama’s Teflon speech at the UNGA, Pentagon’s barefaced obscurantism over the US role in creating exactly this instability and radicalisation in Syria and bringing misery, terror and bloodshed to the people of Syria with the sole aim of securing their interests in the region [and those of their staunchest partner in crimes against Humanity, Israel]

If we wish to speak of civilian casualties perhaps we should turn the spotlight on the pre- existing Coalition bombing campaign.  The civilian death rates from these strikes is rarely discussed and often concealed by the Pentagon and US/European associated analysts like the SOHR.  Where for example was the Avaaz petition calling for a No Fly Zone when the coalition air strikes resulted in a multitude of non-combatant deaths including children?  This report from Airwars reveals the disturbing numbers:

Screenshot (305)








“ Syria has also seen a number of troubling mass casualty events attributed to Coalition actions. On the first night of bombing on September 23rd 2014, US aircraft killed as many as 15 civilians in the village of Kafar Daryan. On December 28th at least 58 civilians reportedly died when the Coalition struck a temporary Daesh prison at al Bab (see report). And on April 30th 2015, 64 civilians died in a likely Coalition airstrike at Ber Mahli. In these three incidents alone, 106 non-combatant victims have so far been publicly named – 38 of them children. It remains unclear whether any of these events have been investigated by the Coalition.”

Syria’s civilians need a spanner putting in the spokes of this crushing propaganda vehicle that rides roughshod over their genuine needs with devastating consequences. Those needs are simple:  stop lying, stop fabricating and stop creating, funding, arming and incubating the terrorist cancer in Syria.

The White Helmet element.

Now we come to perhaps one of the most insidious and damaging elements of the propaganda machine.  The White Helmets, created by the Soros partnered, Svengali of PR giants, The White Helmets with the debonair, Sandhurst educated James Bond of humanitarianism at its helm, James Le Mesurier, whose CV reads like a NATO regime change itinerary and whose connections delve deep into the Empire’s underworld of media manipulation and strategy cultivation.

The first slick photo campaign was hot off the press almost immediately after the first Russian air strikes in the Homs region:

syria campaign russia

Unfortunately for them, perhaps White Helmets are exhausting their supply of heart string tugging images as their twitter campaign almost immediately came under attack by those who are waking up to this cynical propagandization of human misery.


Quote from ~ “The White Helmets in their haste to point the finger of blame at Moscow, managed to tweet about Russia’s air strikes several hours before the Russian Parliament actually authorized the use of the Air Force in Syria.”

This image was also picked up and run with by RT who accurately pinpointed the deep-rooted deceit that lies at the heart of the majority of White Helmet publicity campaigns.  The flurry of activity on the White Helmet twitter page must have taken, even them, by surprise.  For so long they have enjoyed the fruits of their marketing campaign depicting them as selfless heroes, saviours of humanity, impartial protectors of kittens and Syrians in equal measure.  Unarmed, neutral, demi-saints climbing the “Mount Everest of war zones”.  Unfortunately so many of their masks have slipped that they can no longer bask in their Purpose reflected glory.

Yesterday like HRW before them they were exposed to be the fabricators and deceivers they really are.  Anyone can make a mistake I hear you say, yes sure, one mistake is acceptable, 2 is questionable but a consistent conveyer belt of misleading, perception altering, “nudging” images ceases to be innocent and enters the realm of manipulation on a terrifying scale with horrifying ramifications for the people of Syria who so far, have resisted their country being plunged into the same abyss as Libya or Iraq.

Just one other example of the White Helmet duplicitous image use:

Aleppo White helmet

Another image was brought to my attention this morning that further shatters the high gloss White Helmet image.  Whilst it is well known that far from being neutral, the White Helmets are in fact embedded with Al Nusra [the Syrian arm of Al Qaeda], it is perhaps not so well known that their southern Damascus depot is situated at the heart of ISIS held territory, to the south of the notorious Palestinian Yarmouk refugee camp.  This image shows their insignia and emblem clearly on the wall and gates behind the selfie taking ISIS mercenary in the foreground.  It is becoming harder and harder for White Helmets to maintain their veneer of impartiality, a fact that is borne out quite effectively by the fact that the majority of Syrians in government held areas have never heard of them, even unbiased civilians in Aleppo have not come across them.  Their association is exclusively with the extremist elements of the Syrian opposition. Their purpose is to facilitate calls for a No Fly Zone, cue Avaaz, and destabilize the region in the manner demanded by their masters in the US, UK and Syrian National Council.




We can safely conclude that the US, Israel and their allies are furious that they have been out manoeuvred and outsmarted by Russia and Syria.  Their No Fly Zone plans have been consistently thwarted and derailed.  Russia has effectively demanded a US coalition No Fly Zone which is the ultimate insult to US hegemony and self-proclaimed world police status.  Russia, unlike the US IS targeting ISIS in all its distorted guises and nomenclature. And yes Mr Defence Secretary, Russia is bombing US supported “rebels” in Syria for the very simple reason, the US has funded all extremist factions in Syria since they first started down the blood strewn road of regime change.

If we lived in a just world we would see Avaaz and their ilk clamouring for an end to interventionism and demanding diplomatic solutions to support internal, sovereign nation, peace processes [as in fact Russia has unwaveringly called for in Syria].  However we do not live in a world based upon a universal understanding of justice, we live in a world governed by the powerful and the greedy, devoid of compassion, intent only on their geopolitical prowess and humanity exempt colonialism.  For the sake of the Syrian people and all other nations being crushed by this well used, well-oiled propaganda machine we must question, we must demand answers, and we must wake up to our responsibility to reject calls for the destruction of nations and peoples who ask only for their basic human right to determine their own futures.

Avaaz, HRW, White Helmets and their associates have no place in that brave new world.


“Human Rights” front groups (“Humanitarian Interventionalists”) Warring on Syria

In Gaza

Fall, 2015

by Eva Bartlett



This page will continue to expand as more so-called “Human Rights” groups are outed for propagating anti-Syria war rhetoric and false allegations against the Syrian government and Syrian Arab Army.  As it is, the list of players is quite extensive.  Below, I’ll list the known HR front people and groups (many, if not most, with links to the US State Department and criminals like George Soros). As Rick Sterling wrote in his “Humanitarians for War on Syria” (March 2015):

“A massive campaign in support of foreign intervention against Syria is underway. The goal is to prepare the public for a “No Fly Zone” enforced by US and other military powers. This is how the invasion of Iraq began. This is how the public was prepared for the US/NATO air attack on Libya.


The results of western ‘regime change’ in Iraq and Libya have been disastrous. Both actions have dramatically reduced the security, health, education and living standards of the populations, created anarchy and mayhem, and resulted in the explosion of sectarianism and violence in the region. Now the Western/NATO/Israeli and Gulf powers, supported by major intervention-inclined humanitarian organizations, want to do the same in Syria.”


The Players:

Avaaz: “Avaaz is an online lobby organization founded in 2007 by Jeremy Heimans (now CEO of Purpose) and others. Start-up funding was provided by George Soros’ foundation. …they have been prominent in promoting neoliberal foreign policies in keeping with the U.S. State Department. …Avaaz very actively promoted a No Fly Zone in Libya. They are now very actively promoting the same for Syria. In-depth research and exposure of Avaaz can be found here. The titles give some indication: “Faking It: Charity Communications in the Firing Line”, “Syria: Avaaz, Purpose & the Art of Selling Hate for Empire”, “Avaaz: Imperialist Pimps for Militarism”. Avaaz justifies its call for No Fly Zone in part on White Helmets. Given the close interconnections between Avaaz and Purpose, they are surely aware that White Helmets is a media creation. This calls into question their sincerity.” [citation from: Seven Steps of Highly Effective Manipulators White Helmets, Avaaz, Nicholas Kristof and Syria No Fly Zone]

“Avaaz is the operational name of “Global Engagement and Organizing Fund,” a non-profit organization legally incorporated in 2006. Avaaz was founded by Res Publica, described as a global civic advocacy group, and, “an online community that has pioneered internet advocacy in the United States.”…The silent voice behind Avaaz, that of Res Publica, is, in the public realm, essentially comprised of 3 key individuals: Tom Perriello, a pro-war (former) U.S. Representative who describes himself as a social entrepreneur, Ricken Patel, consultant to many of the most powerful entities on Earth and the long-time associate of Perriello, and Tom Pravda, a member of the UK Diplomatic Service who serves as a consultant to the U.S. State Department….In addition to receiving funding from the Open Society Institute, Avaaz has publicly cited the Open Society Institute as their foundation partner. This admission by founder Ricken Patel is found on the website.  The Open Society Institute (renamed in 2011 to Open Society Foundations) is a private operating and grantmaking foundation founded by George Soros, who remains the chair. …Avaaz’s stance on both Libya (now annihilated) and now Syria is in smooth synchronicity with the positions within the U.S. administration, positions such as those vocalized by the likes of war criminals such as Hillary Clinton (of “We came. We saw. He died. Laughter…” fame). The ugly iron fist of war is gently being spoon-fed to the public by way of a very dark velvet glove – that being Avaaz.” [citation from: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I]

Amnesty International: “Amnesty does take money from both governments and corporate-financier interests, one of the most notorious of which, Open Society, is headed by convicted financial criminal George Soros (whose Open Society also funds Human Rights Watch and a myriad of other “human rights” advocates). Suzanne Nossel, Executive Director of Amnesty International USA, for instance was drawn directly from the US State Department …Amnesty International’s website specifically mentions Nossel’s role behind US State Department-backed UN resolutions regarding Iran, Syria, Libya, and Cote d’Ivoire… Nossel’s “contributions” then are simply to dress up naked military aggression and the pursuit of global corporate-financier hegemony with the pretense of “human rights” advocacy.” [citation from: Amnesty International is US State Department Propaganda]

Hand in Hand for Syria: “The UK Charity Commission’s website states that Hand in Hand for Syria exists for “the advancement of health or saving lives”.  Until July 2014 the Facebook banner of Hand in Hand’s co-founder and chairman Faddy Sahloul read “WE WILL BRING ASSAD TO JUSTICE; NO MATTER WHAT LIVES IT TAKES, NO MATTER HOW MUCH CATASTROPHE IT MAKES”.  The image was removed shortly after it was commented on publicly. Also on Hand in Hand’s executive team is Dr Rola Hallam, one of the two medics featured in ‘Saving Syria’s Children’.  …On 30 August 2013, the day after the BBC’s initial report on the alleged Aleppo incendiary bomb attack, Dr Hallam appeared on BBC’s Newsnight programme expressing her profound disappointment at parliament’s rejection of a military strike against Syria. Dr Hallam’s father is Dr. Mousa al-Kurdi.  According to a 2013 article by Dr Saleyha Ahsan – the other Hand in Hand for Syria volunteer medic featured in ‘Saving Syria’s Children’ [3] – Dr al-Kurdi is “involved politically with the Syrian National Council”.” [citation from: UK Charity Which Shares Syrian Opposition “Aims and Objectives” Benefits from Alan Kurdi Tragedy]

Human Rights Watch: “Human Rights Watch (HRW) is an integral part of the West’s propaganda machine. HRW shapes the narratives of conflicts, narratives which become solidified through repetition, and which eventually become regarded as undeniable facts. Moreover, the language HRW employs, far from being simply stylistic choices, is deliberately utilized to obscure the reality of war zones in the service of the Empire. This is undoubtedly the case with the Israel/Palestine conflict where Israeli actions are never outright war crimes, while Palestinian ones are. It is equally true of Ukraine. This is also the case in Libya, Syria, and Venezuela, countries where HRW has played a critical role in constructing narratives in the interests of its financier and corporate paymasters, not to mention of course the US foreign policy agenda. In both Libya and Syria, HRW has played a critical role in propagandizing the western public against the governments of those countries, thereby justifying the imperialist assault on them. More than simply “collecting the facts,” HRW cobbled together a completely distorted, and in many cases utterly dishonest and factually wrong, narrative which has buttressed the case for “intervention” in Syria, as it did in Libya….Human Rights Watch is undeniably an appendage of US foreign policy. It is in many ways part of the “soft power” arm of US power projection, a means of delegitimizing, demonizing, and otherwise destabilizing countries that do not play ball with the US.[citation from: HRW: Human Rights Watch or Hypocrites Representing Washington (Part 2)]

Ken Roth: “Kenneth Roth, Executive Director of Human Rights Watch, has been vocal in his support for a full scale war on Syria in the name of humanitarianism. Roth has repeatedly called for intervention against the legal government of Syria, having recently tweeted statements such as “Like Sarajevo, could Douma market slaughter finally force Assad to stop targeting civilians?” (@KenRoth, Aug 16). The implication of the statement is quite clear: there should be military intervention, such as the US-NATO war on Yugoslavia and later Serbia, in order to stop the “slaughter” of civilians. It should be noted that this tweet was posted within hours of the news of the incident in Douma long before any investigation. Roth, and by extension his organization Human Rights Watch, further discredits whatever vestiges of impartiality he and HRW might have had with inane tweets such as “Douma market killings show how Assad chooses to fight this war: deliberately against civilians,” (@KenRoth, Aug 16), an obviously biased, and utterly unsubstantiated allegation. Roth could have absolutely no knowledge of either the identities of the dead, or the Syrian government’s motives, when he released the tweet the same day as the attack. He reveals himself here to be little more than a lackey for imperialism, a war hawk masquerading as a human rights defender.” [citation from: The Douma Market Attack: a Fabricated Pretext for Intervention?]

“Last week we found that Human Rights Watch director Kenneth Roth used an image of destruction in Gaza caused by Israel to accuse the Syrian government of indiscriminate use of “barrel bombs”. We wrote: “This is thereby at least the third time HRW is using a wrongly attributed pictures to depict current enemies of U.S. imperialism as having causing the damage the U.S. empire and/or its friends have caused.That is not mere bias by HRW. It is willful fraud.”[citation from: HRW’s Kenneth Roth Continues Unfounded Accusations With Another False Picture]

Medecins Sans Frontiers/Doctors Without Borders: “Doctors Without Borders is fully funded by the very same corporate financier interests behind Wall Street and London’s collective foreign policy, including regime change in Syria and neighboring Iran. Doctors Without Borders’ own annual report (2010 report can be accessed here), includes as financial donors, Goldman Sachs, Wells Fargo, Citigroup, Google, Microsoft, Bloomberg, Mitt Romney’s Bain Capital, and a myriad of other corporate-financier interests. Doctors Without Borders also features bankers upon its Board of Advisers including Elizabeth Beshel Robinson of Goldman Sachs. Complicating further Doctors Without Borders so-called “independent” and “aid” claims is the fact that their medical facilities are set up in terrorist held regions of Syria, especially along Syria’s northern border with NATO-member Turkey. In an interview with NPR, Doctors Without Borders’ Stephen Cornish revealed the nature of his organization’s involvement in the Syrian conflict, where he explains that aid is being sent to regions outside of the Syrian government’s control, and that his organization is in fact setting up facilities in these areas….In other words, the Wall Street-funded organization is providing support for militants armed and funded by the West and its regional allies, most of whom are revealed to be foreign fighters, affiliated with or directly belonging to Al Qaeda and its defacto political wing, the Muslim Brotherhood. This so-called “international aid” organization is in actuality yet another cog in the covert military machine being turned against Syria and serves the role as a medical battalion.” [citation from: “Doctors” Behind Syrian Chemical Weapons Claims are Aiding Terrorists]

Physicians for Human Rights (PHR): “They make bold but sometimes inaccurate assertions….A recent PHR press release is headlined “New Map shows Government Forces Deliberately Attacking Syria’s Medical System.” It looks slick and impressive but is inaccurate. For example, one of the most dramatic attacks on a Syrian hospital was the suicide bombing of Al Kindi Hospital in Aleppo. Yet the PHR map shows the attack having been carried out by “government forces.” Readers are encouraged to look at the 3 minute rebel video of the suicide attack which leaves no doubt who was responsible.” [citation from: About Those Chlorine Gas Attacks in Syria]

PURPOSE Inc.: “This is an international PR firm. CEO is Jeremy Heimans, a co-founder of Avaaz. President is Kevin Steinberg, previous CEO of World Economic Forum USA (antithesis of World Social Forum).  Their website describes their goal: “Purpose builds and accelerates movements to tackle the world’s biggest problems.” In this case the “problem” is reluctance to take over Syrian skies and land. For a hefty fee, “Purpose” will dupe the public and break down that reluctance. Toward that end,  Purpose created “The Syria Campaign”.”” [citation from: Seven Steps of Highly Effective Manipulators White Helmets, Avaaz, Nicholas Kristof and Syria No Fly Zone]

Purpose Inc. (with its co-founders) is a favourite of high-finance websites such as The Economist and Forbes and sells its consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), The Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012, it raised $3m from investors. “Ford Foundation, which has given Purpose’s non-profit arm a grant, reckons it is shaping up to be “one of the blue-chip social organisations of the future.” Purpose, like many other foundations, such as Rockefeller (who initially incubated 1Sky which merged with in 2011), also serves as an “incubator of social movements.”” [citation from: Avaaz, Purpose & the Art of Selling Hate for Empire]

“The Syria Campaign”: “The Syria Campaign began in spring 2014…The Syria Campaign is managed by Anna Nolan,  who grew up in northern Ireland and has very likely never been to Syria. In addition to promoting the White Helmets,  Syria Campaign promotes a new social media campaign called “Planet Syria”. It features emotional pleas for the world to take notice of Syria in another thinly veiled effort pushing for foreign intervention and war. According to their website, The Syria Campaign received start-up funding from the foundation of Ayman Asfari, a billionaire who made his money in the oil and gas services industry. …One of their first efforts was to work to prevent publicity and information about the Syrian Presidential Election of June 2014. Accordingly, “The Syria Campaign” pressured Facebook to remove advertisements or publicity about the Syrian election.  Since then Syria Campaign has engineered huge media exposure and mythology about their baby, the “White Helmets” using all sorts of social and traditional media. The campaigns are largely fact free. For example, the Syrian election was dismissed out of hand by them and John Kerry but taken seriously by many millions of Syrians.” [citation from: Seven Steps of Highly Effective Manipulators White Helmets, Avaaz, Nicholas Kristof and Syria No Fly Zone]

White Helmets/”Syrian Civil Defence: “This is a new organization, highly publicized as civilian rescue workers in Syria. In reality the White Helmets is a project created by the UK and USA. Training of civilians in Turkey has been overseen by former British military officer and current contractor, James Le Mesurier. Promotion of the program is done by “The Syria Campaign” supported by the foundation of billionaire Ayman Asfari. The White Helmets is clearly a public relations project. …White Helmets work in areas of Aleppo and Idlib controlled by Nusra (Al Queda).” “White Helmets primary function is propaganda. White Helmets demonizes the Assad government and encourages direct foreign intervention.  A White Helmet leader wrote a recent Washington Post editorial.  White Helmets are also very active on social media with presence on Twitter, Facebook etc.  According to their website, to contact White Helmets email The Syria Campaign which underscores the relationship.” [citations from: About Those Chlorine Gas Attacks in SyriaSeven Steps of Highly Effective Manipulators White Helmets, Avaaz, Nicholas Kristof and Syria No Fly Zone]


UPDATED to include a different type of front “group” (one-man show) that purports to present information on Syria:

The SOHR (Syrian Observatory for Human Rights): “In reality, the Syrian Observatory for Human Rights has long ago been exposed as an absurd propaganda front operated by Rami Abdul Rahman out of his house in England’s countryside. According to a December 2011 Reuters article titled, “Coventry – an unlikely home to prominent Syria activist,” Abdul Rahman admits he is a member of the so-called “Syrian opposition” and seeks the ouster of Syrian President Bashar Al Assad…One could not fathom a more unreliable, compromised, biased source of information, yet for the past two years, his “Observatory” has served as the sole source of information for the endless torrent of propaganda emanating from the Western media….The New York Times also for the first time reveals that Abdul Rahman’s operation is indeed funded by the European Union and a “European country” he refuses to identify…Abdul Rahman has direct access to the Foreign Secretary William Hague, who he has been documented meeting in person on multiple occasions at the Foreign and Commonwealth Office in London.” [citation from: EXPOSED: Syrian Human Rights Front is EU-Funded Fraud]


Important Articles:

*listed alphabetically

– About Those Chlorine Gas Attacks in Syria: Humanitarians Pushing for Intervention, Apr 3, 2015, Rick Sterling, Counter Punch

-Amnesty International is US State Department Propaganda, Aug 22, 2012, Tony Cartalucci, Land Destroyer Report

-Amnesty International, War Propaganda, and Human Rights Terrorism, Aug 8, 2013, Gearóid Ó Colmáin, Dissident Voice

-Amnesty’s Shilling for US Wars, Jun 18, 2012, Ann Wright and Coleen Rowley, Consortium News

-Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War, Sep 20, 2013, Cory Morningstar, Wrong Kind of Green

-Avaaz: manufacturing consent for wars since 2011, Mar 20, 2015, Wall of Controversy

-Avaaz, Purpose & the Art of Selling Hate for Empire, Sep 17, 2014, The Art of Annihilation

-Avaaz: the World’s Most Powerful NGO, Feb 11, 2015, Wrong Kind of Green

-Avaaz’s war on Syria: Soros Sponsored Sorrow Pleads for Foreign Intervention, June 26, 2012, Wrong Kind of Green [see also their Avaaz tagged articles]

-“Doctors” Behind Syrian Chemical Weapons Claims are Aiding Terrorists, Aug 25, 2013, Tony Cartalucci, Land Destroyer

-Doctors Without Borders Aiding Globalists in Syria, Oct 17, 2013, Brandon Turbeville, Activist Post

-Eight Problems with Amnesty’s Report on Aleppo Syria, May 14, 2015, Rick Sterling, Counter Punch

-EXPOSED: Syrian Human Rights Front is EU-Funded Fraud, Apr 12, 2013, Tony Cartalucci, Land Destroyer

-Humanitarians for War on Syria, Mar 31, 2015, Rick Sterling, Counter Punch

-“Human Rights” Warriors for Empire, Glen Ford, Feb 15, 2012, Black Agenda Report

-Human Rights Watch FAIL: Uses Photo of American Bombing Destruction To Condemn Assad, Mar 11, 2015, Syria Solidarity Movement, Dissident Voice

-HRW: Human Rights Watch or Hypocrites Representing Washington (Part 1), Aug 1, 2014, Eric Draitser, New Eastern Outlook

-HRW: Human Rights Watch or Hypocrites Representing Washington (Part 2), Aug 6, 2014, New Eastern Outlook

-HRW’s Kenneth Roth Continues Unfounded Accusations With Another False Picture, May 15, 2015, Moon of Alabama

-Mythology, Barrel Bombs, and Human Rights Watch, Jul 21, 2015, Paul Larudee, Counter Punch

-Seven Steps of Highly Effective Manipulators  White Helmets, Avaaz, Nicholas Kristof and Syria No Fly Zone, Apr 9, 2015, Rick Sterling, Dissident Voice

-Syria: Amnesty International, Regime Change and an Ambassador, Nov 3, 2011, Felicity Arbuthnot, Dissident Voice

-Syria: ‘Human Rights Watch’, Key Player in the Manufacture of Propaganda for War and Foreign Intervention, Feb 1, 2014, Tim Anderson and Mazen al-Akhras, Global Research

-Syria: ‘White Helmets are Soros sponsored anti-Assad propagandists’- Vanessa Beeley, Sep 2015, Sputnik Radio

-The Douma Market Attack: a Fabricated Pretext for Intervention?, Aug 21, 2015, Eric Draitser, Counter Punch

-The Imperial-Left and the Syrian Conflict The Campaign for Peace and Democracy Champions the Proxy War Against Syria, Jul 27, 2013, Jay Tharappel, Dissident Voice

-UK Charity Which Shares Syrian Opposition “Aims and Objectives” Benefits from Alan Kurdi Tragedy, Sept 10, 2015, Robert Stuart, Global Research

-Welcome to the Brave New World – Brought to You by Avaaz, Sep 13, 2013, Cory Morningstar, The Art of Annihilation

-‘White Helmets’: New Breed of Mercenaries and Propagandists, Disguised as ‘Humanitarians’ in Syria, Sep 1, 2015, Vanessa Beeley, 21st Century Wire

McKibben’s Divestment Tour – Brought to You by Wall Street | Part XIII: The Increasing Vogue for Capitalist-Friendly Climate Discourse

September 24, 2015

By Cory Morningstar

[Part I of this series, McKibben’s Divestment Tour – Brought to You by Wall Street, can be found here. Part II, Part III, Part IV, Part V, Part VI, Part VII, Part VIII, Part IX , Part X, Part XI, Part XII]

“Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore and even deny anything that doesn’t fit in with the core belief.” ? Frantz Fanon, Black Skin, White Masks

Prologue: A Coup d’état of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalising negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

  1. the magnitude of our ecological crisis
  2. the root causes of the planetary crisis, or
  3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.


“…there comes with celebritus politicus a kind of ‘plausible deniability’ – similar to … ‘conspicuous redemption’ – in the context of climate change celebrities – that gets turned into a kind of caring denialbility designed to set loose the philanthropic sensibilities and materialalities of celebritus politicus that very often work to hide the systematic and subjective violence’s upon which neoliberal capitalism are based.”—Age of Icons, Exploring Philanthrocapitalism in the Contemporary World, 2013


“We can expect more with her new book, which focuses on climate politics and is due for release in September 2014, well timed to intervene in the debates surrounding the big UN talks in New York. Klein offers an alternative amongst the increasing vogue for capitalist-friendly climate discourse, though her 2011 article Capitalism vs the Climate may be showing its age.”— Road to Paris Website, 20 Women Making Waves in the Climate Change Debate, ICSU website. [1]

Road to Paris 2

Road to Paris 1

“It is a bitter irony of source journalism … that the most esteemed journalists are precisely the most servile.” — Lee and Solomon, 1990

Note the above reference to Klein’s book “This Changes Everything” and its September 2014 release date as “well timed to intervene in the debates surrounding the big UN talks in New York.” Indeed, This Changes Everything was the springboard for the “new economy” sought by Wall Street and empire. Note the framing of a new ideology around the word capitalism: “the increasing vogue for capitalist-friendly climate discourse” as well as “capitalist-friendly discourse”.

“Basically your ministers are not people who go in for decisions on the part of people, I don’t know whether you realize it or not…they had been looked upon as saviors.” – Ella Baker [Beyond MLK]

The simple reality that we kill capitalism —or capitalism kills us, does not draw billions in advertising revenue nor does it allow for the obtainment of public acquiescence to the financialization of Earth’s remaining commons. Thus, the framing of capitalism itself is most critical: “[Klein] leaves too much wiggle room for capitalism to escape a definitive condemnation… She seems clear enough in the analysis that pervades the book that it is capitalism, yet she repeatedly qualifies this position by decrying ‘the kind of capitalism we now have,’ ‘neoliberal’ capitalism, ‘deregulated’ capitalism, ‘unfettered’ capitalism, ‘predatory’ capitalism, ‘extractive; capitalism, and so on.” [When History Knocks, December 2014]

Capitalist friendly climate discourse has only become increasingly vogue because that’s what global media, on behalf of their owners, wish to sell us. And they have succeeded. The storyline has been swallowed, hook, line and sinker.

Klein’s contributions have not threatened capitalism; rather her efforts are utilized to not only protect it, but strengthen it.

Klein Reformist Capitalism 1

The United Nations Global Biodiversity Outlook 4 document states that “with concerted efforts at all levels, we can achieve the goals and targets of the Strategic Plan for Biodiversity 2011–2020.” (Note again the reoccurring references to the year 2020 in this report.) This is identified as critically important, as the world/UN intensifies its actions to meet the Millennium Development Goals, and “craft a successor agenda for sustainable development, and adopt a meaningful legal climate change agreement—all by the year 2015.”

And although the targets are not being met, it matters little as the key goal does not make mention in articles such as those published in the Guardian which focus solely on biodiversity loss. The Strategic Plan includes a set of 20 targets (the Aichi Biodiversity Targets),[2] in which most all are supposedly to be achieved by 2020, with the overarching goal “ultimately aimed at achieving a 2050 vision of a world where biodiversity is valued, conserved, restored and wisely used, maintaining ecosystem services, sustaining a healthy planet and delivering benefits essential for all people.

2015: On the Road to Paris.

This Changes Everything: The 2015 TckTckTck

Based on the premise that “in December 2015, the world will get a new climate deal at the COP21 meeting in Paris” it follows that the UN and those whose interests it serves, have a vested interest in ensuring that the campaign “This Changes Everything” supersedes the last campaign of this scale which was the 2009 TckTckTck campaign leading up to COP15.

“This Changes Everything, initiated by an independent and growing network of young activists and campaign groups, aims to support the global movement against climate change by building bridges with social justice movements and the science that supports them. We want to raise awareness and participation, launching a wave of protest and direct action in the run up to December’s UN climate summit in Paris – and beyond.” [See screenshot below]

This Changes Everything Campaign Screenshot

TckTckTck was a corporate driven communications campaign from its very inception. TckTckTck’s gross undermining of the world’s most vulnerable states that fought to defend the Earth will one day be understood as one of the greatest crimes against humanity that the world has ever known. The following text is from a press release obtained from Havas advertising:

As its co-founder and co-creator David Jones has led Kofi Annan’s “Tck TckTck Campaign for Climate Justice” and is Global CEO of Havas Worldwide, running all creative, marketing and design companies throughout the network of more than 300 offices. Kate Robertson is one of the co-founders of the TckTckTck campaign and has been Chairman of the Euro RSCG Group since 2006.”

It is critical to note that, Avaaz , Greenpeace and Oxfam are the first NGO signatories to have partnered in this effort (as well as founding members of Global Campaign for Climate Action) with many of the planets most powerful corporate entities such as EDF (owns/operates three of the world’s top ten nuclear power plants by capacity), Virgin Group and Lloyds Bank. According to Hoggan and Associates Public Relations Firm (a venture of the DeSmog Blog co-founder Jim Hoggan) during the 5 months of the campaign, TckTckTck and its partners registered 15.5 million names worldwide on an online petition. Also note that GCCA/TckTckTck was the leading NGO behind the 2014 People’s Climate March.

Consider the cunning and exhaustive marketing endeavour to re-frame the corporate global capture of nature’s commons (ecosystem services) as holistic, honest, and ethical. Thus, one could reasonably hypothesize that the foundations and institutions (that brilliantly strategize for the protection and expansion of hegemonic power) would gladly welcome, and far prefer, the “This Changes Everything” campaign. A multi-million dollar “Tck-esque” campaign, financed by the United Nations, is as old and tired as the green economy. The patina is damaged. A citizen-led mobilization lends much needed legitimacy – for the most fraudulent agenda to ever be realized by the world’s most powerful psychopaths.

With the divestment movement and Klein at the helm, in addition to its in partnership The Guardian (who has also partnered with the Klein personally outside of and endorsement from the UN, et al have a position in the media to create mobilizations on cue, simply by calling out on its army of divestment students, now global in scope. In the This Changes Everything website it should be noted that within Klein’s bio, continues to be referred to as a global grassroots movement. Disregarding the fact that 1Sky (which merged with 350 in 2011) was an incubator project of the Rockefeller Foundation; it is still an NGO whose annual incomes exceeds millions; and rewards staff with six-figure salaries. Due to its now global size (not to mention its oligarchic origins), is very far removed from the true concept of grass roots. The word disingenuous, in regard to this claim, is an immense understatement.

“But what appears as a natural property of the charismatic celebrity is actually produced by discourses of celebrity. (Matt Hills, 2005:151) The capitalist system uses celebrities to promote individualism and illusions of democracy (the ‘anyone can do it’ myth)[…] capitalism retains its hold on society, by reducing all human activity to private ‘personalities’ and the inner life of the individual.” (Giles, 2000:19 and 72)


“Credible celebrity endorsers can be deadly efficient in cutting into the toughest markets and combating the fiercest consumer resistance.”—Celebrity Culture,2006


“Any account of celebrities must be predicated on the recognition that ‘the interests served are first of all those of capital'”—Celebrity Culture, 2006 citing Graeme Turner

When promoting her 2000 book, No Logo, in an interview with the Guardian, Klein claimed that Apple and other corporations were selling the consumers own ideas back to them (by tapping into their aspirations and dreams). Klein stated: “People are drawn to these brands because they are selling their own ideas back to them. They are selling the most powerful ideas that we have in our culture such as transcendence, and community, even democracy. These are all brand meanings now.” Her observation was dead-on. This begs the question of how an individual, once astute, can 15 years later, be blind to the parallels: an almost identical global marketing scheme now being applied to the populace in order to capture and privatize the natural environment. Today, Wall Street and other corporations are selling back consumers their own ideas by tapping into their aspirations and dreams.

Just as hopes and dreams can now be bought and sold by advertising moguls, states and corporations, nature will be bought and sold by states and corporations, in large part, made possible by the same social media that serves as the gateway for unprecedented manipulation, coercion, social engineering, and distraction. People are drawn to the manufactured illusions and false promises (renewable energy for all, a green utopia, etc.) precisely because they are being sold their very own ideas (embodied in aspirations and dreams) back to them. Indeed, as Klein herself stated “They are selling the most powerful ideas that we have in our culture such as transcendence, and community, even democracy. These are all brand meanings now.” The difference is that whereby Apple et. al. delivered on ideas embodied in aspirations and dreams via singular consumer products, the “new economy” that Klein et. al. advocate for, have every intention on delivering on our ideas embodied in aspirations and dreams— in relation to our future within the natural world—by further expanding capital and commodifying the whole of Earth’s natural commons. Klein and her ivory tower cohorts provide the hope and dreams (“The convenient truth is that we can seize this existential crisis to transform our failed system and build something radically better”, This Changes Everything), while behind the facade of solar panels, wind mills and co-operatives, in which the world’s most powerful institutions and oligarchs provide the predetermined “solutions”. “Solutions” that the NPIC ensure remain shrouded in darkness.

Some things don’t change. Two things that don’t change are 1) permanent/continual economic growth is a non-negotiable imperative of the capitalist economic system and 2) capitalists will stop at absolutely nothing to further capital. It is only through the acquisition of labor of blacks, the oppressed and colonized peoples (via racism, classism, imperialism and colonialism and patriarchy), that the privileged can cling to their belief that the current crisis is somehow salvageable. With this in mind, the strategy to have a global populace not only simply acquiesce to, but “demand” global “leaders” roll out “sustainable capitalism” (i.e. payment for ecosystems services, which is marketed, and consequently interpreted by the public, as nothing more than the “new economy”, sold by McKibben, Klein et al., under the guise of vogue, capitalist-friendly climate discourse), must be considered the most brilliant hoax since Buffett’s KXL.

For the people to take to the streets, demanding what the establishment decided upon long ago is surely worth a toast of champagne on Wall Street as they laugh all the way to the bank.

The paradox of having been blinded by the spectacle is the cult-esque faith that the new economy will save us, even as it further propels us to complete and absolute annihilation.

“We will tell you what you want to hear. You need not ever look in the mirror. We are your moral alibi. Love us. Protect us. We are you.”


While Klein writes that “What the climate needs now is a contraction in humanity’s use of resources; what our economic model demands is unfettered expansion”, her push on divestment promises us the exact opposite. The “renewable energy revolution” (for those of privilege) based upon and dependent upon infinite and unfathomable amounts of steel, cement, aluminum and copper (all to be pillaged from an already exhausted planet), represents just one aspect of a goal grounded in denial. Further, when one takes into account that approx. 70% of all wind turbine supplies are manufactured by just 10 corporations, we can better comprehend a global campaign whose goal is to further empower the technocratic elite classes and strengthen corporate dominance. In the paper Fetishisms of Apocalypse, the author observes the pervasive framing of what mirrors the divestment ideology: “ruling elites have to be persuaded to act in their own interest now… forcing a wholly separate Society to homogenise itself around elite managers and their technological and organisational fixes.”


Branding the Bourgeoisie

While Oprah Winfrey’s goal/vision is to divert protesters into Martin Luther King’s “strategic” model, Klein’s efforts divert protestors into the establishments “strategic” model. Klein’s celebrity partner Russell Brand (at the fore-front of the 21st century trend of the bourgeoisie-revolutionary), makes his revolutionary stance clear (This Changes Everything UK, March 28, 2015) when he instructs his followers that “a facility for the will of the people [is] to be represented… so we have the ability to influence the institutions that control us…” Unfortunately, Brand has not been privy to a simple fact as articulated by a legitimate revolutionary voice, that of Assata Shakur, who warned long ago that “[N]obody in the world, nobody in history, has ever gotten their freedom by appealing to the moral sense of the people who were oppressing them.” Brand adds that “if we can’t influence those institutions, then the institutions have to go”. Yet, the reality is that institutionsl are merely bureaucracies “whose very functions are, first: to make money, and second: to pacify the masses by diverting their discontent into compromises with capital.”[Source] In Brand’s urging to create a facility “so we have the ability to influence the institutions that control us”, he reinforces both the system’s authority and illusion of democracy.

The following observation is quickly becoming most prophetic as the populace continues to be enraptured by the spectacle:

“These historical distortions aren’t just academic: they affect how we view militancy and moderation today. If activists and supporters aren’t aware of the contribution that rowdy non-nonviolent marches made to the campaign, they might instead chalk it up to King’s horse-trading, and thus submit to elite calls for tighter leadership and a cooling-off period—a course that would undermine the crucial momentum of the movement. (Selma producer Oprah Winfrey has said it’s precisely her intention to divert protesters into King’s ‘strategic’ model.) If they come to associate the archetype of the well-funded, well-connected leader with strategic wisdom, they may find themselves embracing the next faux messianic figure who emerges to channel revolutionary energies into reformism, despite the fact that decades of liberal church leadership have brought real losses to the black community, including rollback of the Voting Rights Act.”Beyond MLK

Poet and writer Ryszard Kapuscinski, once offered that “Oil is a resource that anaesthetizes thought, blurs vision, and corrupts.” Perhaps this anaesthetization also lends itself to the origins of infinite growth as sacrosanct, coupled with a collective and insatiable thirst for artificial needs and false prophets — that can seemingly not be quenched. Like the 17th century mad hatters poisoned by mercury, perhaps the thought process of today’s productivist environmentalists have been anaesthetized, blurred and corrupted—by oil.

Embracing Our Icons of Privilege

“Celebrities are developed to make money”— Graeme Turner, 2004:34


Vogue Magazine (August 26, 2014: “Naomi Klein on This Changes Everything, Her New Book About Climate Change”)


Photo credits: top: Vogue Magazine (August 26, 2014: “Naomi Klein on This Changes Everything, Her New Book About Climate Change”) Below: Getty Images.

“A high-profile sports star like Michael Jordan or David Beckham can become a one-man super brand (Naomi Klein: 2001, 57), able to move his audiences into new regimes of consumption.” —Understanding Celebrity, 2013

It is not mere coincidence that the progressive left’s most cherished idols are white, privileged, lucratively financed, climate/environmental “activists” that continuously jet-set around the globe. The same progressive left addicted to their Starfuck lattes, semi-annual vacations, cottages and shiny new cars. Rather, they love them—because they identify with them. Take a day to listen to likes of activists such as Dhoruba bin-Wahad, Lorenzo Kom’boa Ervin, or, Omali Yeshitela, and one quickly realizes that today’s white, appointed “leaders” are as flimsy, weak and homogenized, as a loaf of wonder bread.

Even if our progressive left crowd stumbles across radical and critical thinkers—even when facts hit our progressives between the eyes—they do not dismiss their false prophets. Rather, insulated within their own identities and obscured by privilege, the liberal left is quick to dismiss any and all factual information and rush to their defense. Never has it been with such ease that today’s pied pipers continue to lead the credulous astray.


Actress Marisa Tomei, honoree Bill McKibben and wife Sue Halpern arrive at the 23rd Annual Environmental Media Awards and after party, presented by Toyota and Lexus at Warner Bros. Studios on October 19, 2013 in Burbank, California.


Bill+McKibben+United+Nations+Equator+Prize+fX0ulmRx9VTl co-founder Bill McKibben speaks on stage during the United Nations 2014 Equator Prize Gala at Avery Fisher Hall, Lincoln Center on September 22, 2014 in New York City. Partners behind the celebrity fetishized event include Conservation International, Nature Conservancy, United Nations Environment Programme (UNEP), United Nations Foundation, and USAID.



Honoree Bill McKibben at the 23rd Annual Environmental Media Awards and after party, presented by Toyota and Lexus at Warner Bros. Studios on October 19, 2013 in Burbank, California.


It is not mere coincidence that most liberals admire those that tend to reflect their own lives; those that they can identify with. Until recently, board member Naomi Klein lived between two homes in Canada; one home in Metropolitan Toronto and one on the Sunshine Coast of BC. Klein is an author. Klein is married to a documentary film-maker. She is a jet-setter. Her fan-base is somewhat similar in status. The same holds true with McKibben; beautiful home no doubt, probably drives a hybrid, famous friends, and a good job. Both McKibben and Klein are appointed and given celebrity status by the establishment, in a culture that feeds on celebrity fetish. It is safe to say that everyone who believes in them— also wants to live like them, or already does live like them. They do not identify with someone like Omali Yeshitela, whose rightful anger is not hidden, and who constantly is subjected to harassment by cops, on behalf of the state. Nor do they identify with any Indigenous radicals other than the tiny token handful who are stamped and certified by the NPIC. How can they identify with Indigenous radicals who face increasing suicide rates, impoverishment, lack of access to clean drinking water, and worse, on a daily basis? The critical thinkers and thought leaders in these unpopular realms would only invoke guilt to the privileged supporters of et. al., most with good jobs and ample money—who very much want to keep their aforementioned privilege, good jobs and ample money. The liberal left embrace those who make them feel good and deserving about their privilege.

“Clearly activism is not what it used to be. Resistance was never what it was understood to be. And, capitalism is always reinventing itself. The power of capitalism as a global force has always been in the capacity of a system to adapt, incorporate and expand. Yet the prevailing sense that capitalism is undergoing a new phase in relationship to activism and resistance is palpable. In this shifting, murky, hard to define terrain, that critical consumer studies has emerged as an important new field of study.” —Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

The “new economy” promises that this is possible. And that is what people of privilege want (and need) to hear. Who wants to ride a bike or take public transit when you can be seen in your new Tesla wearing your Prada scarf—a latte in one hand and the latest mobile in the other?

Video: Ac”CLIMATE”izing Society to the “New Economy” featuring “actress” (celebrity) Michelle Rodriguez (running time 1:30)



Why should the 1% creating 50% of the global greenhouse gas emissions give up flying — when you can simply “fly clean“, dismissing the fact entirely that 95% of the world’s population have never flown. [“Air travel hit new records as well: in 2004, 1.9 billion passengers traveled 3.4 trillion kilometers. Yet only 5% of the world’s population has ever flown.” [Source] With so many innovative consumer products, and collaborations that promise a sustainable future, as pitched by the green new economy (designed exclusively for the wealthy), why give up anything at all? It is little wonder that the status quo have fallen in love with the illusion that the new economy will miraculously save us.

“In this, these markets of emotion and care come into their own: celebritis politicus is used to sell causes, contributions, concerns and socially responsible consumerism through a competitive market for poverty and enviro-tainment designed to develop, capture, and “use” the fans of this poverty and enviro-tainment towards progressive ends”. —Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

The irony is that while nature requires our colossal consumption to come to a grinding halt — the signals embedded in our messengers and subtexts (celebrities, sponsors, advertising, false hope and minimizing of reality, etc.) ever so subtly and skillfully demand the opposite. Collectively, the cognitive dissonance over these issues and facts (in all political spectrums; left, centre and right) concerning our disregard to Earth’s natural limits as a species, guarantees the destruction of the shared biosphere and most likely, all life within it. Adding to this multifaceted psywar is the fact that if fossil fuels were actually to be removed from the equation, whole societies would quickly collapse and cease to exist. As seductive as clean energy tales are as told by the UN, the NPIC, and the media, at the bequest of the oligarchs, on whom they depend—there are no new Lexus, Toyotas or Teslas, designer clothes, Vanity Fairs and jet travel in a fossil fuel constrained world. In reality, such desires would have to be wrestled from the hands of the privileged. Voluntary curtailing of consumption by those that consume the most, is mere fantasy. Alas, such a fantasy is not only the last thing the elites would wish for—but indeed their greatest nightmare.

“Celebrities offer peculiarly powerful affirmations of belonging, recognition and meaning”—Chris Rojek

Akin to how Halo cars serve to, first and foremost, capitalize the brand (Bloomberg: “The Beauty and Logic of the Million-Dollar Car“) our celebrity “leaders” are constructed in the same way: to capitalize the “new economy” (or “next system”, etc.) brand. The same holds true for the privileged left — those with purchasing power. The real value … is in the association. The tapping in to the elite aura emitted by the upper-echelon luminaries who have been appointed as the messengers for the environment. “[T]he everyday drivers of the lower-tier cars get to feel like they’re part of the correct club.” Indeed, “…celebrity culture can be visualized as a form of corporate incarceration, confining consumers in a tight social space in which they can aspire to the Good Life and find gratification only by following the imagined lives of others and striving to emulate them. If this is a prison, then it is one, where the prisoners are ‘busily keeping the walls intact'”. [Source]

Patel Puma Awards

Avaaz founder Ricken Patel (left) and Zadie Smith (celebrity/author). PUMA Impact Award, The Times Center, November 13, 2013, NYC (Photo by Lauren Colchamiro)


Left to right: Avaaz co-founder Ricken Patel, celebrity Susan Sarandon, and author/celebrity Zadie Smith for the PUMA Impact Award, The Times Center, November 13, 2013, NYC

Kumi Puma

Executive Director of Greenpeace Kumi Naidoo (left) and celebrity/actor Djimon Hounsou (right) at the 3rd Puma Creative Impact Award. Radialsystem V, Berlin Germany, 13 Nov 2012 (photo: Zucker Kommunikation)

Olivia Zaleski, Kate Dillon, Michael Brune, Summer Rayne Oakes== RAINFOREST ACTION NETWORK Hosts the Opening Night Party for The GreenShows ECO Fashion Week== King of Greene Street, NYC== September 15, 2009== ©Patrick McMullan== Photo - WILL RAGOZZINO/ ==

Left to right: Kate Dillon, Olivia Zaleski, Michael Brune and Summer Rayne Oakes, at RAN’s Don’t Bag Indonesia’s rainforest’ campaign launch at the GreenShows, New York Fashion Week, December, 2009. Prior to his position as executive director working for the Sierra Club, Michael Brune was the executive director of the Rainforest Action Network (RAN) for seven years. Prior to his employment at RAN (1998-2010) Brune worked for Greenpeace as a public outreach director. Photo credit: Rainforest Action Network


Amy Goodman (L) of Democracy Now and Susan Sarandon. PUMA Impact Awards at Times Center, November 13, 2013, New York City. (Photo: Robin Marchant)

opportunity green

Avaaz and Purpose Inc. co-founder, Jeremy Heimans (far right) in Opportunity Green panel discussion for the “green economy”, with celebrity spokesperson Don Cheadle (second from left) (2011)

As author John Stauber observes: “Liberals need to believe reform is possible, liberal oligarchs need investments, liberal politicians need votes, liberal activists need jobs, and it all is done in acceptance of a corporate oligarchy which needs to make sure no real threat arises to its status quo. So we have many marriages of convenience.”

Those of privilege will not make leaders of non-white activists who identify privilege and whiteness as systemic constructs of an institution structured to maintain and expand the privileges of tyrannical powers. A system, within a structure, that promises nothing more than the acceleration of our global, ecological crisis —unparalleled in magnitude. Let alone, will those of privilege accept those who accurately warn that the very structure and systems, that protect and maintain privilege, be dismantled (and other ugly truths we refuse to acknowledge) — as their mentors. There is a reason why Indigenous activists such as Kat Yang-Stevens takes Rockefellers poster boy, Bill McKibben to task; while 350’s Naomi Klein in partnership with the Guardian, present McKibben as a 21st century deity.

The truth is that we’re not going to talk about not going beyond the already catastrophic temperatures that we’ve already allowed to transpire because 1) it is more than likely no longer possible and, more importantly, 2) because collectively, the 1% creating 50% of the global greenhouse gas emissions will not willingly risk nor give up their privilege. The wealthy minority, largely Euro-Americans of the west and northern hemispheres, will never voluntarily stop over-consuming energy – or anything else. The system demands we continue. A contrived, false belief system rewards us for doing so. All necessary disruptive, difficult and radical pathways are avoided simply by embracing illusory fantasies of a world where our privilege stays intact, simply by adding more infrastructures and expanding capital markets. Thus, we embrace the environmental “leaders” that the oligarchs have sanctioned/pre-approved for us, those with whom we, the privileged, identify with and made iconic via the machinations of their most vital asset, that of media.

Spectacle celebrities like Naomi Klein, while raising valid (albeit hypocritical) criticism of the complex, count on infantile consumers to maintain their activist credentials. Serving as proxies for consumer rage, yet asking nothing serious of them as citizens, makes these capitalist activists popular and profitable PR puppets. (I especially love Ms. No Logo’s logos.)— Degrees of Evil: Savoring the nuances of co-optation, September 6, 2013, Intercontinental Cry

The Art of Conflation

verb from ‘conflate’
occurs when the identities of two or more individuals, concepts, or places,
sharing some characteristics of one another, seem to be a single identity
— the differences appear to become lost.

In the October 12, 2007, CNN article The Bono-ization of Activism, Klein (rightly) criticizes the “Bono-ization” of the protest movement:

“…the new style of anti-poverty campaigning, where celebrities talk directly with government and business leaders on behalf of a continent (such as Africa) is another form of “noblesse oblige” where the rich and powerful club together to ‘give something back.’ “They are saying we don’t even need government anymore, it’s the replacement of nation states with corporate rule — this Billionaires Club, including Bill Clinton that gets together to give a little something back.”

And yet, eight years later, Klein has fully immersed herself in this same (yet even more powerful) “Billionaires Club”, having replaced nation states with corporate rule. If anyone could be characterized as embracing “another form of ‘noblesse oblige'” it is Klein, the NGO she serves, and the climate cartel they run with—inclusive of Wall Street.

In 2007, Bill McKibben launched the national ‘Step It Up’ campaign targeting members of the U.S. congress to be ‘real leaders’ on climate change. Presidential candidates including Senators Barack Obama, Joe Biden, and Hillary Clinton attended Step It Up events and issued statements of support for 1Sky’s goals. Step it Up then morphed into 1Sky. 1Sky was an incubator project of the Foundation at its inception. [Further reading: Rockefellers’ 1Sky Unveils the New | More $ – More Delusion] At the 2007 Clinton Global Initiative, then President Clinton announced the 1Sky campaign. [Video, September 29, 2007: 1Sky at Clinton Global Initiative published by Step It Up][Clinton Foundation Press Release, Sept 27, 2007: “Working with partners 1Sky will raise $50 million to advocate for a simple set of goals and policy proposals to improve the federal government’s policies on climate change.”]

Four years (2011) after voicing Klein’s criticisms of the anti-poverty campaign’s engagement with Bill Clinton, as well as the Step It Up and 1Sky alliances with the Clinton Foundation, Klein would choose to serve on the board of directors as it officially merged with 1Sky.

“What’s complicated about the space that Bono and Geldof (Bob Geldof, founder of Live Aid) are occupying is that it’s inside and outside at the same time — there’s no difference. What’s significant about the Seattle movement (the WTO protests in 1999 and 2000) is that it’s less the tactics but the fact that it identifies that there are real power differences, winners and losers in this economic model.”

In similar fashion, the space and the NPIC are occupying is that it’s inside and outside at the same time – they are part and parcel of the same elite power structures Klein criticizes. There’s no difference. Like Bono’s Live Aid that Klein condemned, the divestment campaign, that Klein actively promotes, deliberately avoids the fact that “there are real power differences, winners and losers in this economic model.” (i.e. the divestment model)

“Klein believes when celebrities such as Bono engage in talks with world leaders at forums such as Davos they are legitimizing the structures in place, and the inequalities that arise from these structures, rather than promoting any radical change; “The story of globalization is the story of inequality. What’s been lost in the Bono-ization is ability to change these power structures. There are still the winners and losers, people who are locked in to the power structures and those locked out.” [Source]

The official Road to Paris website cites Klein is one of the top twenty influential women in respect to this year’s “Road to Paris, United Nations, Conference of the Parties” (with McKibben being cited as one of the top influential men). Like Bono lending legitimacy to Davos, Klein’s and McKibben’s luminary status is being fully utilized in the same fashion: legitimizing the structures in place, and the inequalities that arise from these structures. While Klein spoke to Bono’s legitimizing of globalization and inequality, 350’s partnership with the United Nations is stealth marketing that serves to whitewash the United Nations pivotal role as part of the finance/credit cartel subverting state sovereignty and undermining indigenous autonomy. [Absence of the Sacred]

Failure to publicly expose and condemn the third pillar of the new economy, that of the commodification of nature via implementation of ecosystem services accounting, not only legitimizes the current power structures in place, but expands and insulates them beyond reproach. The inequalities that arise from this one single, and most critical, false solution (of many) not only legitimizes inequalities, it guarantees the finish line for the ongoing genocide of the world’s Indigenous peoples—nothing less than total annihilation. The NPIC, as the third pillar of contemporary imperialism, [3] which Klein has submerged herself in, ensures current power structures are not only kept intact, but strengthened and insulated.

Of course, this is not the first time has taken to subverting state sovereignty and undermined indigenous autonomy.

“Bono’s Red initiative is emblematic of this new Pro-Logo age. He announced a new branded product range at the World Economic Forum in Davos Switzerland last year called Product Red. American Express, Converse, Armani and Gap were initial partners, joined later by Apple and Motorola. The corporations sell Red branded products, with a percentage of profits going to Bono approved causes. In this Pro-Logo world there is an irony of consuming to end poverty. Perhaps an even bigger irony: through initiatives like the Red card, consumer culture and branding is buying a stake in anti-globalization and alleviating poverty movement.”

The global divestment campaign (as was the Stop the KeystoneXL! campaign) is emblematic of the increasingly sophisticated, 21st century Pro-Logo age. Today, Bono’s 2008 branded product range promoting his ‘Product Red’, has been replaced in the public realm, with the Divestment’s campaigns ‘Fossil Fuel Free’ Funds and portfolios (while in the background, hedge funds and private investments comprise the portfolios of the ultra wealthy). Responsible Endowments Coalition, Energy Action Coalition, Sierra Student Coalition, As You Sow, Better Future Project, Better Future Project (financed by Wallace Global Fund) and Ceres were initial partners, joined later by the Guardian and the United Nations. In this “capitalism vs the climate” world, there is a strengthening/expanding of capital markets to counteract capitalism. Perhaps an even bigger irony: through initiatives like the global divestment campaign, investment (which furthers consumption/consumer culture) and branding is buying a stake in the anti-capitalist and environmental movements.

“What they’ve tapped into is a market niche. There’s nothing that’s inherently wrong with these initiatives except when they make radical claims that it’s going to end poverty. There’s a long history of radical consumption — what’s pretty unbelievable about this (the Red Label) is that they say it’s revolutionary and it’s going to replace other forms of politics.” [Source]

What the divestment campaign has tapped into is a market niche. While the future will bear witness that there is /was everything inherently wrong with the divestment course, the framing that the campaign is in service to the fight against climate change, is more than insulting. Remix: There’s a long history of “radical” consumption — what’s pretty unbelievable about this current version (the divestment campaign) is that they say it’s revolutionary and it’s going to replace other forms of politics.

In the 2007 article, Klein argued that Bono’s supporters believed he was being constructive because his camp was engaging with power, which she disagreed with. Yet eight years later Klein has aligned herself with some of the most powerful oligarchs and institutions in the world.

Toward the end, the 2007 article quotes an unidentified activist who stated charity concerts were a way to recorporate the issue. The parallels are striking, for who could disagree that the divestment campaign does perform the exact same function— “a way to recorporate the issue”?

In a single quote that serves to be most prophetic, the activist added: “It changes nothing.”

Klein’s partnership with the Guardian newspaper, her placating of’s foundation funding, her chosen decision to remain silent on warmonger NGOs such as’s strategic partner Avaaz (in large part responsible for the death of hundreds of thousands in Libya [4], which they seek to be repeated in Syria), her silence on the NPIC undermining of vulnerable states at COP15 (with Greenpeace, 350 and Avaaz being the first signatories of TckTckTck), her acceptance of 350’s undermining of a sovereign state and the world’s Indigenous peoples, her scant, almost non-existent references to the military-industrial complex in relation to its massive (and exempted) contribution to both climate change and ecological devastation (case in point, consider The US Air Force (USAF) is the single largest consumer of jet fuel in the world. The avoidance of this subject is even more unconscionable considering US President Barack Obama is one of the most (if not the most) militarily aggressive US presidents in history, authorizing various airstrikes and military operations in at least seven Muslim countries ); her silence on industrialized factory framing (51% of all worldwide greenhouse gas emissions), and her failure to disclose the relation between 350’s KXL campaign and Buffett’s 21st century oil by rail dynasty, etc. — all demonstrate Klein’s own “noblesse oblige”.

Klein’s most glaring “noblesse oblige” is the exclusion of ecosystem services accounting in her international best seller, This Changes Everything. The promotional description reads: “The really inconvenient truth is that it’s not about carbon—it’s about capitalism.” The solution is delivered in the next line: “The convenient truth is that we can seize this existential crisis to transform our failed system and build something radically better.” The elites are indeed seizing this existential crisis to transform our failed system—it’s the financialization of the Earth’s commons referred to as “valuing ecosystem services”.

Consider that in a 505 page book written on climate and capitalism not a single chapter, or even a single page explores the most pathological intent of the 21st century. One is tempted to conclude that investigative journalist Klein has simply over-looked another critical issue pertaining to the climate. Or perhaps Klein simply has no knowledge of this scheme. However, the word financialization does garner one mention—buried in the acknowledgements: “Two years ago, Rajiv and I were joined by Alexandra Tempus, another exceptional and diligent journalist and researcher. Alexandra quickly mastered her own roster of topics, from post–Superstorm Sandy disaster capitalism to financialization of nature to the opaque world of green group and foundation funding to climate impacts on fertility. She developed important new contacts, uncovered new and shocking facts, and always shared her thoughtful analysis.”

Further consider that in an Earth Island Institute “Conversation” with Naomi Klein (Fall, 2013) Klein is asked a direct question on monetizing ecosystem services. Interviewer to Klein: “It’s interesting because even as some of the Big Green groups have gotten enamored of the ideas of ecosystem services and natural capital, there’s this counter-narrative coming from the Global South and Indigenous communities. It’s almost like a dialectic.” Klein’s response is not only incoherent, it evades the question altogether:


“That’s the counternarrative, and those are the alternative worldviews that are emerging at this moment. The other thing that is happening … I don’t know what to call it. It’s maybe a reformation movement, a grassroots rebellion. There’s something going on in the [environmental] movement in the US and Canada, and I think certainly in the UK. What I call the “astronaut’s eye worldview” – which has governed the Big Green environmental movement for so long – and by that I mean just looking down at Earth from above. I think it’s sort of time to let go of the icon of the globe, because it places us above it and I think it has allowed us to see nature in this really abstracted way and sort of move pieces, like pieces on a chessboard, and really loose touch with the Earth. You know, it’s like the planet instead of the Earth.


And I think where that really came to a head was over fracking. The head offices of the Sierra Club and the NRDC and the EDF all decided this was a “bridge fuel.” We’ve done the math and we’re going to come out in favor of this thing. And then they faced big pushbacks from their membership, most of all at the Sierra Club. And they all had to modify their position somewhat. It was the grassroots going, “Wait a minute, what kind of environmentalism is it that isn’t concerned about water, that isn’t concerned about industrialization of rural landscapes – what has environmentalism become?” And so we see this grassroots, place-based resistance in the movements against the Keystone XL pipeline and the Northern Gateway pipeline, the huge anti-fracking movement. And they are the ones winning victories, right?


I think the Big Green groups are becoming deeply irrelevant. Some get a lot of money from corporations and rich donors and foundations, but their whole model is in crisis.”

Noblesse oblige indeed.

Klein’s contributions have not threatened capitalism; rather her efforts are utilized to not only protect it, but strengthen it.

Perhaps the icing on the cake that is the Rockefeller and Clinton project, is as follows: Participation in the Clinton Global Initiative is by invitation only. The membership fee is $20,000 ($19,000 tax deductible) per year. 2014 annual meeting sponsors include HSBC, Barclays, Bill and Melinda Gates Foundation, The Coca-Cola Company, Ford Foundation, Monsanto, Proctor and Gamble, The Rockefeller Foundation, Blackstone, Deutsche Bank, Dow, Exxon Mobil, and others. Clinton Global Initiative University includes McKibben’s Middlebury College within its network (“These 70 schools have pledged more than $800,000 to support CGI U 2015 student commitment-makers.”) Thus, it is of little surprise to find that in December of 2014, Global CEO cites both McKibben and Klein as those within the top ten list of  “inspirational CSR leaders”  as voted by their readers.

Identified in the 2007 Clinton Global Initiative membership along with princes, baronesses, heads of states, and CEOs are none other than:

  • Mindy Lubber, President of Ceres, (In 2013, Morgan Stanley created the Institute for Sustainable Investing Lubber serves on the Institute’s Advisory Board, which is chaired by Morgan Stanley’s Chairman and CEO James Gorman) (Stern Citi Leadership & Ethics Distinguished Fellow)
  • Kumi Naidoo, Secretary General, CIVICUS: World Alliance for Citizen Participation (Chair/president of Greenpeace and TckTckTck a.k.a. GCCA, International Advisory Council for and SumofUs)
  • Billy Parish Coordinator, Co-Founder, Energy Action Coalition, (1Sky Board of Directors)
  • Betsy Taylor, Chair 1Sky Campaign (Ceres Board of Directors, Greenpeace Board of Directors President of Breakthrough Strategies and Solutions,SumofUs Advisory Board)
  • Lynne Twist, Trustee The John E. Fetzer Institute (Pachamama Alliance founder)
  • Timothy Wirth President United Nations Foundation (Next System Initial Signatory)



Markets and Corporations: The Appointed Stewards of Nature

“Recognizing that public awareness of the economic value of ecosystems and biodiversity and the fair and equitable sharing of this economic value with the custodians of biodiversity are key incentives for the conservation of biological diversity and the sustainable use of its components,” [COP 10 Decision X/1, 2004]

Over the last decade, and in particular since Rio+20, the goal to implement payment for ecosystem services (PES) has been further developed and expedited by the UNEP, The World Bank, the UK Government, TEEB for Business Coalition, WBCSD, and a wealth of other institutional and organizational actors.

The promise of the “new economy”, to which the “biosphere” economy will play a pivotal, if not leading role, can perhaps be best understood simply by carefully absorbing the following direct quotes. The quotes are taken from the report titled The Biosphere Economy Natural Limits Can Spur Creativity, Innovation and Growth— a 2010 paper by Volvans, Business for the Environment (B4E) and Tellus Mater. (Volans and Tellus Mater are discussed later in this series). Note that the the new economy of ecosystem services, markets and corporate entities will considered the custodians (as referred to at COP10), or stewards of Earth’s “natural capital”.

“…issues that governments, policy-makers and regulators should be considering as a matter of urgency: 1 Steward national natural capital. Take early steps towards the reshaping and eventual regulation of financial markets and business, based on their role as stewards of ‘national natural capital'”.


“This has led the Global Canopy Programme (GCP) to create the concept of tropical rainforests as ‘Eco-Utilities‘”


“New markets are emerging in the ecosystems space, with marketplace intelligence provided by firms like the Katoomba Group and Ecosystems Marketplace, both part of Forest Trends. The biggest market is for carbon, with the world market growing from $11 billion in 2005 to $32 billion in 2006, $64 billion in 2007, $126 billion in 2008 and being forecast to reach $170 billion in 2010 and $3.1 trillion dollars in 2020, with $1 trillion of that value relating to the USA.”


“Other growing ecosystem-related markets include: $3.4 billion of regulated biodiversity offset transactions per year, water ($500 million in 2010), and ‘forest carbon’ ($149.2 million in 2008). Currently, there are at least 40 local water quality market experiments in the USA.”


“Mainstream banks already playing into this space include JP Morgan, which bought both the carbon broker Ecosecurities (for $130 million) and the offset intermediary Climate Care. Goldman Sachs is also increasingly active through its GS Sustain, while a steady trickle of new investment firms, among them EKO Asset Management Partners, are being formed to work in this space.”


“While most of these markets are still voluntary, and many focus on offsetting business impacts, other experiments are emerging that aim to direct capital flows to sustain ecosystem services. One example focuses on the creation of ‘forest bonds‘, driven by an agreement between UK-based Canopy Capital and the Government of Guyana. The central idea is to channel capital to preserve forest services such as rainfall generation, moderation of extreme weather, carbon storage and biodiversity maintenance. The shape of things to come?”


“Already, global economic losses due to the degradation of ecosystems and biodiversity from deforestation alone is estimated to be running at somewhere between $1.9 and $4.5 trillion—every year…. On the positive side of the coin, however, the market opportunities likely to be created by the shift in the prevailing market paradigm are likely to be at least as extraordinary.”

Among the “innovators” tailoring “ecosystem metrics for business” is Gretchen Daily, co-founder of the Natural Capital Project (NCP), a 10-year joint venture of Stanford University with the Nature Conservancy and the World Wildlife Fund.

Keep in mind that the Nature Conservancy and WWF represent two of the most corporate of all NGOs within the NPIC. The Nature Conservancy is in partnership with Monsanto and Lockheed Martin (to name just two). WWF is partnered and green washes corporations such as Coca-Cola (responsible for the murder of union leaders in Columbia and Latin America) while actively advancing the agenda of Monsanto (invested in by Gates). The “green” capitalists who are proponents of a commodified ecosystem share Monsanto’s and WWF’s disturbing genetic engineering ideology. A said solution as designed by Natural Capital Project is the Integrated Valuation of Ecosystem Services and Tradeoffs (InVest) software:

“InVEST quantifies the ecological assets in a region—and models how their value will change under alternative scenarios. The metrics developed to assess the biophysical and economic value of ecosystem services are intended for integration into business strategy and policy decisions. “[Shaping Climate-Resilient Development: A Framework for Decision-Making, a Report of the Economics of Climate Change Adaptation Working Group by The ClimateWorks Foundation, Global Environment Facility, European Commission, McKinsey & Company, The Rockefeller Foundation, Standard Chartered Bank and Swiss Re, 2009.]


“Introduce natural assets as a key area of value across the C-Suite agenda. Map and understand your company’s critical dependencies on ecosystem services—and the early actions that can be taken to create a better balance between your business and nature. Again, pick high-powered partners, such as Global Footprint Network, the Natural Capital Project, the World Resources Institute, the World Business Council for Sustainable Development, TEEB (the Economics of Biodiversity and Ecosystems) project team, or WWF.”


“Take Pavan Sukhdev, former managing director of the Markets Division of Deutsche Bank—who later in 2010 will launch the findings of the TEEB study, the acronym standing for ‘The Economics of Ecosystems and Biodiversity’, an initiative of the United Nations Environment Programme (UNEP). The focus of his work—and of a growing number of economists—is the creation in the coming decades of what we will call here the ‘Biosphere Economy’. And the evidence suggests that this will be as profound in its impacts as the original Industrial Revolution, with the critical difference that this time that the economy will be working with the grain of the biosphere, rather than against it.”

As NCP economists began preparing to include a value for ‘natural capital’ in Britain’s GDP calculations by 2020′, they recognized this concept as a move that promises to be the greatest change in national accounting practices since their creation 70 years ago. [Source: Whipple, 2012]

The Bank of Natural Capital is an “educational initiative” of The Economics of Ecosystems and Biodiversity project (TEEB), the brainchild of the United Nations Environment Programme (UNEP), the European Commission, the German Federal Ministry for Environment, Nature Conservation and Nuclear Safety and the UK Department for Environment, Food and Rural Affairs. [5]

Like climate, biodiversity is no longer about ecology – it’s about economics.

“The ‘biodiversity treasure trove’ provides the global economy with an invaluable and extensive potential for innovative products and processes that is still widely untapped.” — Sigmar Gabriel, Environment Minister of Germany, leading up to the Potsdam Initiative, [6] March 9, 2007


Who will be the Bill Gates of Ecosystem Services?

“The financial value at stake is mind-boggling— Enter the Biosphere Economy, a future where and the business opportunities likely to be business-as-usual and politics-as-usual created by the shift in the prevailing market increasingly take account of natural capital paradigm are astonishing.” — The Biosphere Economy, 2010


“Who will be the Bill Gates of ecosystem services?” — The Biosphere Economy, 2010

The February 19, 2015 Stockholm Resilience Centre (Stockholm University) article Time to Reconnect to the Biosphere , represents a brilliant example of how to skillfully and ever so subtly, manufacture public acquiescence for payment of ecosystem services under the guise of ethics:

“Too many consider environmental issues to be an obstacle for development. But the conflict between financial growth and ecological sustainability is nothing but a mental construction… It is time to realise that societies and economies are integral parts of the biosphere and start working on more adaptive ways of governing our natural capital, not for the sake of the environment only, but for our own development. Poverty alleviation and future human development cannot take place without a wider recognition of nature’s contribution to our well-being, health and security.”— Stockholm Resilience Centre, February 19, 2015

Johan Rockstrom [5] executive director of the Stockholm Resilience Centre is a leading advocate for the valuation/payment for ecosystem services, the key pillar of the “new economy“. Rockstrom panders to the most powerful foundations, institutions and capitalists on the planet.

The Great Transition Initiative provides an example of how NGOs create the illusion of democracy and feigned concern,as detailed in the August 2014 article Monetizing Nature: Taking Precaution on a Slippery Slope. The article concludes the following: “Even though the trend toward the privatization of public goods has been pervasive over the past decades, we should not acquiesce so easily in allowing the privatization of the most basic public good of all—nature itself. We must meet the grave environmental challenges of the twenty-first century with boldness and prudence, using the precautionary principle, along with the principles of fairness and democracy, to set boundaries that human action must not transgress.” Such articles give the illusion that NGOs will fight to ensure “democracy” is adhered to, with “boldness and prudence”. The reality is that such fence-sitting articles that feign concern are instrumental in the normalizing of specific language, terminologies and corporate ideologies, slowly over time, in order to create acquiescence to further the corporate capture of nature and further the corporate domination of our minds. The objectification of Nature becomes normalized; both anthropocentrism and speciesism are strengthened. This is the identical strategy utilized for creation and gradual acceptance of the carbon trading mechanism REDD/REDD+ (Reducing Emissions from Deforestation and Forest Degradation in Developing Countries). [Further reading: Fundación Pachamama is Dead – Long Live ALBA | Part II]

When the public became aware of REDD, scores of NGOs spoke out against it, as did the Indigenous people across the globe. Yet while publicly the environmental “movement” appeared to be against REDD, behind closed doors, an army of NGOs and jet-setting climate “activists” were quietly and effectively building public consent which was being sought by the foundations, corporations and the UN. As the Bolivia delegation stood alone on the world stage opposing carbon markets and REDD/REDD+ ( while also developing and presenting alternatives), behind the marketing and branding veneer of the non-profit industrial complex, some realities were made crystal clear: “In September 2011, the 64th Annual UN DPI/NGO Conference took place in Bonn, Germany. About 1,500 people from 70 countries turned up. On the third day of the meeting, a remarkable thing happened. Not a single participant at the conference put up their hand to disagree with a declaration which promotes REDD as a carbon trading mechanism.” [Source]

“No one raised their hand to object to a single word in the declaration text. In an email distributing the document, Dodd states that, ‘The Declaration was accepted unanimously by the 1500 NGOs and other stakeholders present.'” Manufacturing Consent on Carbon Trading, Chris Lang

A similar strategy can be identified in respect to divestment.

Lock Up the Treasury.


One of the most human-centric beliefs of all those in pursuit of commodifying the commons must be accredited to Julia Gray, Head of Sustainable Development and Environmental Management, Allianz Group who states “It is clear that our man-made infrastructures and Nature’s ecological infrastructures are becoming increasingly interdependent.”

Nature’s ecological “infrastructures” (formerly known as ecosystems) have never and will never become dependent – in any way – on manmade infrastructures. Considering the Earth is billions of years old, and humans have been in existence for a mere blink of an eye, such a belief is nothing less than extraordinary. Yet so is the unfettered belief in the global economic capitalist system that is slowly but surely destroying us. The idea that nature needs humans in any way, shape or form must be considered human narcissism at it most extreme.

Carbon Disclosure Project

The Carbon Disclosure Project (CDP), a special project of Rockefeller Philanthropy Advisors in New York [Source: Unilever website], is cited as an independent not-for-profit organization, formed after an initiative led by the institutional investor community.” [Source] CDP has 501(c)3 charitable status through Rockefeller Philanthropy Advisors in New York and is a registered charity in the United Kingdom. [Source]

According to the Natural Edge Project, the Carbon Disclosure Project began in *2003 with a group of 87 institutional investors with assets of over US$9 trillion under management who wrote to the 500 largest quoted companies in the world, asking for the disclosure of investment relevant information concerning their greenhouse gas emissions. [Source] [*Other sources show CDP was formed in 2002]

By 2007, five years after its inception, CDP had morphed into a coalition of over 315 global investors with more than $41 trillion in assets.” [Source: Unilever website]

In 2010, CDP was called “The most powerful green NGO you’ve never heard of” by the Harvard Business Review. [Source] A powerful alliance was formed that would engage with international bodies that implement policy described in the following way:

“The four regional climate change investor groups – IIGCC, INCR, IGCC and AIGCC – also announced today the formation of the Global Investor Coalition on Climate Change (GIC) to represent the international investment community on climate change policy and investment issues at a global level. The GIC, which will be working closely with other networks including UNEP FI (Finance Initiative), Principles for Responsible Investment (PRI) and the Carbon Disclosure Project (CDP), will provide a focal point for engagement with international policy-making bodies.” – Principles for Responsible Investing, UNEP Financing Initative, November 20, 2012

Note that the five institutions above (IIGCC (Europe), INCR (North America), IGCC (Australia and New Zealand), AIGCC (Asia) and GIC (Global Investor Coalition) are all Ceres NGOs.

By 2014 CDP’s coalition had again, more than doubled: “More than 767 institutional investors support the Carbon Disclosure Project (CDP). In total, these investors manage assets worth more than US$ 92 trillion, thus owning a stake in the majority of the world’s listed companies with the highest revenue.” [Source: Seimens Press Release]

Paul Dickinson is a co-founder of CDP, with Tessa Tennant and the financier Jeremy Smith. Prior to founding CDP (to which he continues to serve as executive chairman), Dickenson encountered the economist Dr Hazel Henderson whose statement “turn your deepest purpose into a revenue stream” struck a chord with Dickinson. Dickinson is an author of numerous books including ‘Beautiful Corporations’ which have been translated into six languages. [Source]

April 24, 2012, Ceres website:

“Tessa Tennant, President and co-founder of The Ice Organisation, has been awarded the fourth-annual Joan Bavaria Award for Building Sustainability into the Capital Markets. The announcement was made at Tuesday’s opening reception of the Ceres annual conference, which runs April 25-26 at the Westin Boston Waterfront Hotel in Boston, MA.”

Tessa Tennant’s (also a CDP co-founder) expertise in investment is extensive. Tennant co-founded The Ice Organisation which “encourages consumers to purchase more sustainable products and services from a wide range of retail partners, mobilizing mass consumer purchase power to reduce carbon emissions and mitigate the effects of climate change”; co-founded the UK’s first equity investment fund for sustainable development in 1988, now called the Jupiter Ecology Fund; chair and co-founder of the UK Social Investment Forum; co-founded the Association for Sustainable & Responsible Investment in Asia (ASrIA) in 2001 and remains on the Board; served as a member of the UK Government’s Advisory Committee on Business and the Environment in the early nineties and assisted in the development of the HRH The Prince of Wales’s Business in the Environment initiative, which educates senior business executives on practical ways to integrate social and environmental solutions into their business operations; chair of the Global Cool Foundation; served as a World Wildlife Fund UK Ambassador and fellow of the Schumacher Society [Source: Ceres]

Another CDP co-founder and financier, Jeremy Smith, is a Partner at Berkeley Energy, a private equity firm focused upon renewable energy projects and project developers in the emerging markets. Smith has worked in the investment and clean energy realm since 2000. Prior to Berkeley Mr. Smith gained experience with Tersus Energy, Conduit Ventures, and Gartmore (acquired by Henderson Global Investors in 2011). Smith began his career with Credit Suisse First Boston in the International Mergers & Acquisitions Group. [Source]

CDP corporate partnerships include Siemens, Türkiye S?nai Kalk?nma Bankas?, Dell, Hewlett Packard, L’Oréal, PepsiCo, Cadbury Schweppes, Nestlé, Procter & Gamble, Tesco, Unilever, Lloyds TSB, Amcor, Johnson Controls, Métro-Richelieu, Schneider Electric, NH Hoteles, and Ventas, Inc.

The so-called clean energy economy (recognized as the greatest “climate wealth opportunity” of our time) is in dire need of a massive cash injection. The required magnitude is colossal:

“Financing (of renewable energy) must double by 2020 and double again to $1 trillion by 2030 in order to avoid global warming of more than 2 degrees Celsius, reports Ceres, the host of yesterday’s conference…. The goal of quadrupling investment from its current state “is the right order of magnitude.” – Ceres Press Release, January 16, 2014

At this point in time, it is critical to once again note that Ceres has been both a key partner and advisor to the divestment campaign from inception. In summation, today’s leading social capitalists insist the world must quadruple its investments in “renewable” energy by 2030, also means that climate change is the greatest opportunity to expand capitalism beyond its current limits.

Why the Oligarchs Have United in Pushing the Divestment Campaign

At a Glance:

  • The economic models of the 20th century are now hitting the limits of what is possible
  • Ecosystem services/payment for ecosystem services: assigning nature’s resources as monetary assets visible in national accounts and economic strategies is the key to growth in the twenty-first century
  • The most vital pillar (of 3) as identified under “new economy” is the valuing and mainstreaming nature’s services (biodiversity) into national and international accounts
  • Financial markets and business will be assigned as the new “stewards of ‘national natural capital”.
  • Global growth has become stagnant as identified by global institutions such as McKinsey: Can long-term global growth be saved? (January 2015, McKinsey and Company)
  • The IMF and World Bank Group, identify a reduction in the growth of the global economy as a primary risk to the world. October 10, 2014
  • The “greening of economies” as recognized by the UN, is not a reduction in global economic growth, rather, it is considered a new engine of growth.”
  • Changing the capitalist system is not to be considered (Generation Investment)
  • financial markets and business, based on their role as stewards of ‘national natural capital'”.
  • The three key dates are 2015 (international agreement), 2020 (sustainable capitalism and ecosystem services accounting in place) and 2050 (the Earth’s ecosystems and biodiversity to be fully commodified)
  • The mainstreaming of “sustainable capitalism” is to be in place by 2020 (Generation Investment)
  • Economists have been “preparing to include a value for ‘natural capital’ in Britain’s GDP calculations by 2020”.
  • The ideologies/concept behind the commodification of the commons began in earnest at least 25 years ago and likely far earlier than that
  • $60-70 trillion over the next decade-and-a-half is required for planned mega-infrastructure projects [Source]
  • The biggest market is for carbon, with the world market growing from $11 billion in 2005 and being forecast to reach $3.1 trillion dollars in 2020, with $1 trillion of that value relating to the USA.
  • A steady flow of new investment firms are expanding to exploit the emerging eco-systems markets
  • Financing (of renewable energy) must double by 2020 and double again to $1 trillion by 2030: the quadrupling investment from its current state is the stated goal


From Part XI: 2 Degrees of Credendum | In Summary, Divestment as symbolism:

  • The Do the Math tour, as the precursor to the global Divestment campaign, established and reinforced the false premise that the world retains a “carbon budget” that enables us to safely keep burning for decades to come.
  • Like 1Sky/350, the campaign is top-down, not grassroots up as presented. Not only has this global “movement” been sanctioned by the elites, it has been developed in consultation with Wall Street and financed from inception by the world’s most powerful oligarchs and institutions.
  • The campaign successfully invokes a certain naiveté and innocence due to the said premise (a moral divestment imperative) of the campaign.
  • It provides a moral alibi and evokes illusions of white saviour/moral superiority of those that divest/divest-invest while the very people divesting are those that comprise the 1% creating 50% of all global GHG emissions (anyone who can afford to board an airplane). Shuffling their investments does not change this fact or alleviate/absolve one’s role in accelerating climate change and ecological destruction.
  • Protesting fossil fuels cannot and will not have any effect on fossil fuel consumption, production or destruction without legitimately and radically addressing Annex 1 consumption, economic growth under the capitalist system, human population (specifically in Annex 1 nations), the military industrial complex and industrial factory farming.
  • The chosen campaign of divestment rather than the boycott of fossil fuels in combination with proposed sanctions on fossil fuel corporations demonstrates the insincerity of the campaign and its true intentions as sought (and developed) by its funders.
  • Divestment effectively constructs the moral acceptance of “green” consumption. The global divestment campaign confirms that the “market” can be and is the solution.
  • The campaign constructs and further reinforces the falsehood that there is no need to change either the economic system (beyond reforming capitalism) or dismantle the power structures that comprise it; nor is it necessary to address the underlying values, worldviews, classism, racism, colonialism and imperialism that are driving this physical and psychic
  • It diverts attention away from the proliferation of private investments, hedge funds and privatization – key mechanisms in the “new economy.”
  • It provides a critical discourse to divert attention away from the most critical issue of the 21st century: the commodification of the commons (in similar fashion to how the Stop the KeystoneXL! campaign was instrumental in enabling Buffett’s rail dynasty, only far more critical in significance).
  • It builds on the 21st century corporate pathology “Who Cares Wins,” whereby “kindness is becoming the nation’s newest currency.” The pathology behind this intent is the corporate capture of “millennials” by manipulation via branding, advertising and social media.
  • Direct contact with “millennials” in colleges and universities around the world invokes pre-determined and pre-approved ideologies as sought after/controlled by hegemony while building loyalties: future NGO “members” / supporters, future “prosumers,” future “investors.”
  • The campaign draws attention to the statistic that “just 90 companies caused two-thirds of man-made emissions” while making no mention that a mere 1% of people are creating 50% of all the global GHG emissions – the very people that comprise their target audience.
  • Although highlighting the fact that “just 90 companies caused two-thirds of man-made emissions” is critical, this information is being conveyed and utilized only to implement the financialization of nature.
  • The campaign stigmatizes fossil fuel investments which, by default, protect the 1% creating 50% of the global GHG emissions from similar stigmatization.
  • Success is measured by the number of institutions divesting-investing, and “shares/likes” on social media, ignoring the fact that divestment does nothing to reduce emissions as the world burns.
  • The divestment campaign presents a capitalist solution to climate change, presenting, repackaging and marketing the very problem as our new solution. Thus, the global power structures that oppress us are effectively and strategically insulated from potential outside threats.


Clive Spash, 2008:

There is, of course, something contradictory in calculating a price for some­thing you do not wish to trade. Perhaps realising this, one ecological advocate of ecosystems valuation has tried to claim that: ‘Valuing ecosystem services is not identical to commodifying them for trade in private markets.’ (Costanza, 2006: 749). That there is no commoditisation, or market-like exchange, implicit in ecosystem services valuation is plainly wrong. As the NRC report states: ‘The use of a dollar metric for quantifying values is based on the assumption that individuals are willing to trade the ecological service being valued for more of other goods and services represented by the metric (more dollars).’ This requires converting ecosystems functions into goods and services, and is clearly identical in approach to a model for trading commodities in a market. [Source]

Akin to those of privilege pretending their screen addicted children are actually gifted computer geniuses, such are the lies we tell ourselves in order to believe in a system whereby we “benefit” at the expense of others and the destruction of nature.


End Notes:

[1] ICSU’s principal source of ‘core’ income is dues from Members and a subvention from the host country France. The other major sources of income are grants from various organizations and foundations. [Source]

[2] The Strategic Plan for Biodiversity 2011-2020, and its 20 Aichi Biodiversity Targets, were agreed by the international community in 2010 in Nagoya, Japan, and have since been re-affirmed by the United Nations General Assembly and at the Rio + 20 summit in 2012. [Source]

[3] “Accordingly, a nonprofit-corporate complex (based in international non-governmental organizations, NGOs) dominating an array of social services, many of which were performed by the state in the past, emerged as the third pillar of the triangular structure of contemporary imperialism during the 1980s. It represents a kind of “Third Way” on the part of capital that privatizes state functions and occupies key strategic points within civil society (co-opting social movements) while seemingly outside the realm of private capital—thereby enabling an acceleration of privatization and reinforcing the hegemony of monopoly-finance capital globally.” [Source]

[4] 500,000 dead, 30,000 in terrorist-run prisons, 2.5 million exiled, tens of thousands of refugees.

[5] The original TEEB study was launched by Germany and the European Commission in response to a proposal by the G8+5 Environment Ministers in Potsdam, Germany in 2007, to develop a global study on the economics of biodiversity loss.

[6] The Environment Ministers of the G8countries and of Brazil, China, India, Mexico and South Africa, the European Commissioner responsible for the Environment and senior officials from the United Nations and the IUCN (The World Conservation Union)met in Potsdam in March 2007. The meeting resulted among others in the announcement of a course of action for the conservation of biological diversity and for climate protection: “The clear message of this meeting is that we must jointly strengthen our endeavours to curb the massive loss of biological diversity. It was agreed that we must no longer delete nature’s database, which holds massive potential for economic and social development” [Source]


[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of GreenThe Art of AnnihilationPolitical Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. You can follow her on twitter: @elleprovocateur]

McKibben’s Divestment Tour – Brought to You by Wall Street | Part XII: Building Acquiescence for the Commodification of the Commons Under the Banner of a “New Economy”

September 24, 2015

By Cory Morningstar

[Part I of this series, McKibben’s Divestment Tour – Brought to You by Wall Street, can be found here. Part II, Part III, Part IV, Part V, Part VI, Part VII, Part VIII, Part IX, Part X, Part XI]

“Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore and even deny anything that doesn’t fit in with the core belief.” ? Frantz Fanon, Black Skin, White Masks

Prologue: A Coup d’état of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

  1. the magnitude of our ecological crisis
  2. the root causes of the planetary crisis, or
  3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.


Enraptured by the Spectacle


“We can’t destroy a system when we don’t understand its structure and our place in it. It’s impossible to defeat a dominating class if we don’t even perceive them as such.”Stephanie McMillan

The Guardian must be considered another key media empire that is subservient to corporate power under the guise of progressive liberalism. “Founded by textile traders and merchants the Guardian had a reputation as ‘an organ of the middle class’ (Engels, 1973), or in the words of C.P. Scott’s son Ted ‘a paper that will remain bourgeois to the last (Ayerst, 1971)'”. [Source ] The fact that the Guardian’s advocating of western Imperialism/military interventions is virtually impossible to differentiate from the right is lost amongst its ardent liberal supporters. The Guardian’s contempt for anti-imperialist movements was made clear in its 1961 coverage of the assassination of Congolese independence leader and revolutionary, Patrice Lumumba; a recurring theme through the Guardian’s history. [Even in death, the Guardian continues to whitewash imperialism and colonialism, and re-invent historical facts and European crimes: “Lumumba… was deposed in September 1960, and executed by firing squad on 17 January 1961. The Guardian, August 17, 2013] Thus, it is fascinating to observe their colossal effort in the unveiling and framing of its major series on the climate crisis (“Climate change: why the Guardian is putting threat to Earth front and centre”).

“With increasing frequency, we are party to a white liberal and “multicultural”/”people of color” liberal imagination that venerates and even fetishizes the iconography and rhetoric of Black and Third World liberation movements, and then proceeds to incorporate these images and vernaculars into the public presentation of foundation-funded liberal or progressive organizations. I have also observed and experienced how these organizations, in order to protect their non-profit status and marketability to liberal foundations, actively self-police against members’ deviations from their essentially reformist agendas, while continuing to appropriate the language and imagery of historical revolutionaries. Suffice it to say that these non-profit groups often exhibit(ed) a political practice that is, to appropriate and corrupt a phrase from Ruth Wilson Gilmore, “radical in form, liberal in content”. —Dylan Rodriguez

Witness the campaigns developed in consultation with Wall Street that are being pushed into the public realm by a corporate/liberal media (consider that six corporations control 90% of the media in America in the US alone) and also an alleged “progressive” media which, are all critically dependent on foundation financing with much of it owned by corporate media (example Huffington Post, an entity that was at one time considered laughably “independent” by liberals and not restricted to mainstream norms due to its private ownership, was eventually acquired by AOL Time-Warmer) in tandem with the non-profit industrial complex. Witness the language hammered into society’s psyche (carbon bubble, carbon budget, stranded assets, new economy, clean energy, natural capital). Witness author and board member Naomi Klein’s book (touting a supposed system change made palatable to the privileged since it is no change at all) being utilized as a key instrument to advance the “new economy”. Witness the desire “to change everything” being embraced by the same aforementioned institutions, including corporate greens like WWF (pushing forward the agenda of Monsanto) et al. Thus, it is critical to acknowledge what should be obvious, yet is not due to decades of indoctrination. The intended result of this global saturation has already been designed and decided upon by the oligarchs. There is no legitimate desire to advance an already devolving society that continues to devolve—faith in oligarchs to provide a solution to our multiple and overarching crises is proof of this. Rather, the only legitimate desire is to further expand capital markets, thereby expanding corporate dominance. The fact that the end-game strategy is presented under a guise of ethics, and delivered by false prophets, is part and parcel of the spectacle.


“Capitalists, the stewards or servants of capital, are compelled to maximize surplus value by whatever means necessary.”Stephanie McMillan

The spectacle enables, coddles and most importantly, nurtures willful blindness. We turn away from the inevitable fact that long before the fantasy of a new economy comprised of a third industrial “clean energy” revolution begins to re-shape the planet, we will have completely exhausted the carrying capacity of our shared planet and will have at last exhausted the Earth’s final remaining natural resources.

On May 5, 2015, the Rockefeller Brothers Fund website posted the following:

“The Carbon Tracker Initiative won the award for Innovation in Communicating Sustainability at the Guardian Sustainable Business Awards on May 14, 2014. According to The Guardian, Carbon Tracker’s April 2013 report, Unburnable Carbon: Wasted Capital and Stranded Assets, reframed the climate debate by translating climate risk into energy demand and prices.”

One thing is true; the climate debate has been masterfully re-framed. When instruments of hegemony such as The Guardian give ample space and ample resources for the task of brilliantly executing memes such as the carbon budget, carbon bubble, and stranded (carbon) assets, we must ask ourselves not only why, but more to the point, who will benefit. The question then becomes why The Guardian and many of the world’s most powerful institutions, NGOs, media, think tanks and foundations (inclusive of the United Nations) have, in united fashion, so heavily invested all their resources to ensure this outcome. Akin to Emma Goldman’s incisive observation “If voting changed anything, they’d make it illegal”, if divestment changed anything, you would be hearing nothing about it in the vast network and channels controlled by global hegemony. So again, the question must be asked as to the underlying reason and true purpose regarding the actions envisioned, sought and financed by the world’s most powerful and pathological oligarchs.

“[The non-profit industrial complex] “represents a kind of “Third Way” on the part of capital that privatizes state functions and occupies key strategic points within civil society (co-opting social movements) while seemingly outside the realm of private capital—thereby enabling an acceleration of privatization and reinforcing the hegemony of monopoly-finance capital globally.” [Source]

Embedded within the success of this discourse, we have major corporations which comprise even more powerful conglomerates. The same corporations and conglomerates launder their massive wealth through foundations, legally evading taxes while buying influence and securing power, all under the guise of philanthropy. The institutions, think tanks, the non-profit industrial complex, the media-industrial complex, etc. are all vitally dependent upon the “philanthropy” (i.e. strategic investment) of their benefactors, to whom they are both absolutely dependent upon and accountable to. The creation of such dependence is not lost to foundations and the oligarchs they represent: editorial control is guaranteed without even asking, which is as politically correct, preferred and most effective form of self-censorship that has ever been devised in this world.

The Guardian serves an elite, privileged and affluent readership. It’s razor-sharp focus on advertising strategy for increased market share and revenues reflect as much. It follows that the more affluent the readers, the more advertising, and the more revenue. It also follows that the more affluent the readership, the higher the rates of advertising. Logic dictates that to increase affluent readership, the content within must convey a world view, that both reflects and gratifies the interests, needs, and perceptions of the corporation (that profits from selling a product), the affluent consumer, and the product itself.

Thus, it is par for the course that while liberals fawned over The Guardian’s unveiling and framing of its major series on the climate crisis on March 6, 2015, (“Climate change: why the Guardian is putting threat to Earth front and centre”), the following item went relatively unnoticed:

“The Guardian, CNN, Reuters, and more enter into a global ad alliance. Five of the biggest online news publishers in the world are joining up to form a supercontinent. For advertising.” — Pangae Alliance, March 18, 2015

The goal and methodology behind the alliance of the Pangaea Alliance, The Guardian, CNN International, Reuters, the Financial Times, and the Economist to form a supercontinent for advertising is to capture premium rates from brands. Pangaea’s partners claim that “the value of the alliance is that it brings together an influential and trusted global audience for advertisers.” Specifically, the alliance will allow advertisers to access 110 million unique readers (‘global influencers’). Pangaea will also disclose all data of it’s readers to corporations. Although they claim this information will be remain anonymous, the newspapers understand this data is of crucial value to those corporation they seeks as clients. The Wall Street Journal agrees:

“The data is crucial. One thing we can do together is share first-party data with each other and create unique, compelling audience segments,” [Tim Gentry, global revenue director at Guardian News & Media and leader of the Pangaea project] explained. For example, subscription information from one publisher might be combined with behavioral information from other to create a detailed profile of a user that an advertiser is willing to pay a premium to reach.”

Guardian 2

Above screenshot: Highlighting the obvious hypocrisy. The Guardian feigns concern for the climate – while simultaneously feeding desires to further expand high carbon western lifestyles via consumption and material wealth. Such constructive criticisms are conveniently dismissed by most.

This aspect is also most pertinent: “Pangaea is being led by The Guardian, with plans to launch in April with display ads and later expand into other formats like native advertising and publisher trading desks.” [Source] One can be forgiven if they do not know what “native advertising” is, as it’s a fairly recent advertising ploy:

“Sometimes you have to look pretty hard to see it, because it’s intentionally camouflaged to fit right into the flow of news on the page. It goes by different names, sponsored content, content marketing, branded content or promoted news, but these days most people in the trade are calling it “native advertising.”— Ads, Disguised As News (VIDEO) John Oliver Goes After “Native Advertising” , Feb 14, 2015

Of course the Guardian is not the only media outlet adored by the left that willfully exploits the trust and naiveté of their readers. “Alternet, and Truthout have published material written by “Global Possibilities,” a special interest group funded in part by the oil company BP and a group of automotive and energy industrialists represented through The Energy Foundation (Global Possibilities, 2013)”[Source: Conjuring Clean Energy: Exposing Green Assumptions in Media and Academia]

Rebranding Productivism

Image: Rebranding productivism in mainstream media via philanthropy and funded groups

The scope of Empire’s boundaries is colossal. The toxic role of the industrial-media complex in promoting the voracious aims of private power is a given. With this simple truth in mind, consider the global media in their making of 350’s Bill McKibben and Naomi Klein (and also, recent hero on the left Russell Brand) into global superstars with icon status. In the March 2015 issue of Prospect Magazine, the article World thinkers 2015: the results describes number 3 recipient, Naomi Klein as follows:

“The New Yorker described her as ‘the most visible and influential figure on the American left,’ though her books are read around the world.”

Yet what is critical, and what both the industrial-media complex and global marketing executives understand as the most important aspect, is to what specific audience Klein appeals to. Notwithstanding its title, The New Yorker is read nationwide, with 53 percent of its circulation in the top ten U.S. metropolitan areas. According to Mediamark Research Inc., the average age of The New Yorker reader in 2009 is 47 (compared to 43 in 1980 and 46 in 1990). The average household income of The New Yorker readers in 2009 is $109,877 (the average income in 1980 was $62,788 and the average income in 1990 was $70,233). [Source: United States Census Bureau.]

Without question, media is the key instrument strategically utilized by the oligarchs/elites who own and control the media-corporate complex (it’s value, challenged only by that of the non-profit industrial complex), as the key apparatus toward global hegemonic power. It is exploited, with precision, to both instil and enforce illusions and discourses which are paramount to ensuring the global populace remains isolated from political processes such as the global expansion and implementation of environmental markets and payment for ecosystem services respectively. The Guardian’s March 6, 2015 article, “Climate change: why the Guardian is putting threat to Earth front and centre” signals the agenda has been set: the building of/creation of public acquiescence via social engineering. The policy documents that serve as the foundation for global implementation have been written and are now in place; the agenda is now in its final stages. This discourse effectively eradicates potential threats in the form of alternatives, criticisms, direct actions, hacktvism, and most importantly, a united demand and effort to completely dismantle the capitalist system. Citizens, including those on the left who consider themselves radical in nature, are manipulated to actively engage in and further their own domination. The hegemonic system, inclusive of media (and in this case led by the Guardian) and advertising firms, which equate social media with the second coming of Christ, now retain more insight and clarity into people’s wants, dreams and needs, than the people do themselves. This 21st century windfall has prompted corporations and advertising firms to re-name the enthusiastic brand-advocate consumer, the degrading term “prosumer”, with its representative youths, referred to as “millennials”, representing a 30 trillion dollar jackpot.

Earth day 2015 signalled the unleashing of the new psywar on behalf of market-oriented politics: “the sharing economy, the caring economy, the solidarity economy, the restorative economy, the regenerative economy, the sustaining economy, the resilient economy, and, of course, the new economy” (The Next System Project). Other terminology includes regenerative capitalism, transformation of finance, inclusive economy, transparent economy, natural systems, natural capital, third millennium economy, social capital, the next system, and many neologisms being tested for public acceptance. The media-industrial complex, in tandem with the Non-Profit Industrial Complex (NPIC), has rolled out the final phase in the global corporate capture of the commons: public acceptance. Here we will bear witness to the art of manipulation, coercion and social engineering.

Examples include: A Bee’s Invoice: The Hidden Value in Nature; Rapping For REDD: Will Ecosystem Services Go Mainstream This Earth Day?; Is Nature Ready to Transform Big Business? The Banking Nature-Trailer (December 2014) asks the question “Can markets succeed where politics has failed?” implying that markets are separate and distinct from politics. Whether intentional or not, framing such as this is a fine example of psywar at its best.

Note that the Capital Institute project (regenerative capitalism) (April 20, 2015 video: Reimagining Capitalism, full version) “was honored to be shortlisted in the Communications Category of the 2014 Guardian Sustainable Business Awards.”

Payment for Ecosystem Services

“He treats his mother, the earth, and his brother, the sky, as things to be bought, plundered, sold like sheep or bright beads. His appetite will devour the earth and leave behind only a desert.” — Chief Seattle, 1780-1866

The goal to commodify the commons under what has come to be known as “(payment for) ecosystem services” (as well as Natural Capital, Biosphere Economy, etc.) will look to the private sector for investment. The scheme promises corporations, private investors and the world’s most powerful financial institutions both ownership and control (i.e. expansion of power) of Earth’s natural resources, as the return on capital investment. We bear witness to an explosion of new environmental markets and ecosystem services products which are already being developed in order to capture the trillions of dollars to be made from the capture and exploitation of “natural capital”. The implementation of payment for ecosystem services will create the most spectacular opportunities that the financial sector has ever witnessed. New markets offer speculation that promises unimaginable profits.

This is a new mechanism for generating profits for the wealthy (those with financial capital on the top tier) via the global commodification of nature’s functions and services. In essence, the implementation of payment for ecosystems services represents an unprecedented coup: a privatization of the commons. A free-for-all for further corporate capture like nothing the world has yet witnessed. Corporations and the financial institutions are frothing at the mouth. Never before has neoliberalism witnessed such opportunity and scope as in the expansion of markets and capital. The commodification of most everything sacred, the privatization and objectification of all biodiversity and living things that are immeasurable, above and beyond monetary measure, will be unparalleled, irreversible and inescapable.

Of critical importance is the manufacturing of consent. Capitalism constructs and nurtures ideologies designed to appeal to and reabsorb its opponents; a circular and systematic means of maintaining existing power structures.

Lining the brick walls of the NPIC, environmental analysts and their peers demonstrate their resolute loyalty and complete subordination toward the oligarchs they serve and protect, and the neoliberal paradigm as a whole. Bear witness as they implore via the echo-chambers of the media-corporate complex, that the policies being drafted on global ecosystem services must be democratic, fair and just. In tandem with marketing executives, the liberal progressives will create the required obfuscations and deliver on what they are funded to do, represented by the following: create irrelevant discourse in the media (examples: debating the importance of stopping the Keystone XL pipeline in the past and the global divestment campaign to stop market financialization of fossil fuel corporations in the present); frame what is a political issue as a non-political issue; normalize/naturalize the monetization of ecosystem services ideology by highlighting the said “benefits” (which are scripted by the World Bank, the UN, think tanks, foundations and those who comprise the helm of the NPIC); build acquiescence by strategically utilizing environmental language to normalize a project that furthers privatization, market expansion/expansion of natural capital (as an adjunct to the divestment campaign in moving markets from the unsustainable fossil fuels to the commons in a new form of exploitation) and the intensification of neoliberalism; obscure the interests of those pushing forward the entire agenda; create necessary illusions to prolong belief in a failed and suicidal system; and finally, employ heavy rhetoric of Indigenous rights to counteract opposition that correctly foresees the future dispossession and eviction of Indigenous land throughout the world, in addition to the violence and brutality that this will invoke. The implementation of “ecosystem services” accounting effectively creates a new mechanism for “legal” land grabs (which are already proliferating due to recent “opportunities” for pensions, etc. via land agricultural investments.) As the only intelligent response to the amalgamation of this information, we should all consider the words of the Mohawk Warriors Society regarding what is sadly becoming the only retort to the ongoing omnicide: “They aren’t scared of us because we’re willing to take up arms. They’re scared of us because we’re willing to die.”

“This we know; the earth does not belong to man; man belongs to the earth. This we know.” — Chief Seattle, 1780-1866


Capitalism Has Reached Its Limits

United Nation’s Financialization of Earth

First Phase Digital

UN Photo: March 25, 1947: “Trygve Lie, Secretary-General of the United Nations, accepts from John D. Rockefeller III, acting for his father, John D. Rockefeller, Jr., a check for $8,500,000 for the purchase of the 6-block Manhattan East River site where the United Nations will build its permanent headquarters. Mayor of the City of New York, William O’Dwyer, is seen at right. Ceremony took place on the first anniversary of the Security Council in New York. Empire State Building, New York.” (UN archives)

This particular segment of the divestment series, inclusive of quotes and references, is perhaps the most critical if one is to understand the financial-indicators and collective pathology behind the global goal to commidify (i.e., financialize, privatize, monetize), all of Earth’s natural resources. Let’s begin with the observation by the world’s most powerful institutions that the industrialized capitalist system has reached the limits of what is possible:

“Achim Steiner, UN Under-Secretary General and UNEP Executive Director, argues that the benefits of combating climate change include ‘new green jobs in clean tech and clean energy businesses up to ones in sustainable agriculture and conservation-based enterprises.’ Interestingly, too, he backs up his business case with an in-house financier. Recognizing that ‘the economic models of the 20th century are now hitting the limits of what is possible,’ Pavan Sukdhev, a senior banker from Deutsche Bank currently seconded to UNEP to lead the research, comments that, ‘Investments will soon be pouring back into the global economy – the question is whether they go into a new green economy.'”—Volans website, November 4, 2008

The three pillars of the green economy (a false dictation of an alleged full restructuring and reconstruction of the global economy) are the following: 1) valuing and mainstreaming nature’s services into national and international accounts; 2) employment generation via “green jobs” and policies; 3) instruments and market signals able to accelerate the transition from a carbon based economy to a supposedly green economy. In relation to the apparatus used by mainstream society to attain these objectives, think tanks, the media-corporate complex and the non-profit industrial complex, must be considered to be the key instruments of achieving these three pillars.

According to UNEP, “The Green Economy initiative has three pillars – valuing and mainstreaming nature’s services into national and international accounts; employment generation through green jobs and the laying out the policies; instruments and market signals able to accelerate a transition to a Green Economy.” — Volans website, November 4, 2008

One year later, Paris 2009:

“Investments will soon be pouring back into the global economy – the question is whether they go into the old, extractive, short-term economy or a new and more sustainable green economy that deals with multiple challenges while generating economic and social opportunities for the poor and the well-off alike. Mobilizing and re-focusing the global economy towards investments in clean technologies and ‘natural’ infrastructure such as forests and soils is the best bet for achieving real growth, combating climate change and triggering an employment boom in the 21st century” — Achim Steiner, Executive Director, United Nations Environment Programme, Business for the Environment (B4E) Global Summit 2009, Summary Report

At the helm of the corporate strategy to push forward and implement environmental markets (if in appearances only) is the UN Environment Programme (UNEP). The UN Under-Secretary General and UNEP Executive Director is the charismatic and articulate Achim Steiner, former Director General of the International Union for Conservation of Nature (IUCN). As a Non-Governmental Organization (NGO), the IUCN partners with corporations such as Shell and boasts “corporate green” members such as the Natural Resources Defense Council (NRDC). The IUCN acquired funding of approximately $100 million in 2010 with funding from the private sector having increased considerably.

Steiner is often credited with the ‘Green Economy’ scheme. From inception, this concept appeared to be perceived by environmentalists, largely as a euphemism for business as usual, with the appearance of collective resistance peaking at the Rio+20 Earth Summit in 2012. Since that time however, aside from the commendable efforts of a tiny group of smaller NGOs (Nature Not for Sale), one observes that, opposition to the monetization of nature, appears to have all but vanished as evidenced by schemes like REDD and its acceptance by the mainstream environmental movement. Regarding the response of the environmental movement or lack thereof, the silence is deafening. The increase in Steiner’s power-base is made evident via the recent unleashing of a full-scale psywar where the environmental NGOs and luminaries within or aligned with the NPIC, serve as signatories or advocates of the payment for ecosystem services that lie just below the surface of these newly launched, saccharine campaigns. The fact that “the green economy” has been killed, in order to save it (Purpose Inc.) is apparent in the waves of holistic language that brilliantly markets pathology as sustainability, as represented by the goals of organizations such as Purpose Inc.

A close associate of Steiner is Braulio F. de Souza Dias, Convention on Biodiversity (CBD) [1] secretariat. Regarding Steiner and his compatriot Dias, these two individuals (and the organizations they serve) comprise just two of the key architects behind the steadfast goal to transform every living thing on our planet—into a tradable service or commodity.

“As recently as this past June, at the Rio+20 summit on sustainable development, the Rockefeller Foundation and the United Nations Global Compact launched a new framework for action to help meet social and environmental needs.” — United Nations Press Release, September 10, 2012

[Video: Achim Steiner courting world’s elites. Published September 4, 2014 by The World Business Council for Sustainable Development (WBCSD) WBCSD is a CEO-led, global association of some 200 companies dealing exclusively with business and “sustainable development”. (Further reading on WBCSD: McKibben’s Divestment Tour – Brought to You by Wall Street | Part VIII: The “Social Capitalists”)


The Key to Growth in the 21st Century

“If I had to put a label on the emerging paradigm, which I believe started to evolve from the early 1960s, I would call it the ‘Gaian’ or ‘Lovelockian’ Paradigm.  It speaks of a world in which humankind is forced to evolve profoundly different mindsets, behaviours and cultures.  A world in which BP’s original ‘Beyond Petroleum’ branding would make perfect market sense, indeed would be second nature. And a world in which the services delivered by our biosphere are no longer taken for granted, but instead are accurately valued by market exchange mechanisms.”


“In this context, May also saw the launch of another Volans report, The Biosphere Economy, sub-titled ‘Natural limits can spur creativity, innovation and growth’.  In the report we quote UNEP Executive Director Achim Steiner to the effect that “The economic growth of the last two centuries has relied on the mismanagement of natural assets. Governments are starting to understand that making these assets visible in national accounts and economic strategies is the key to growth in the twenty-first century.”

In the June 14, 2010 Volans article, entitled ‘Getting into Deep Water‘, the author John Elkington highlights the challenges that lie ahead for the aforementioned “emerging paradigms”:

“Instead, the challenge is to shift our behaviours, our cultures and, ultimately, the prevailing paradigm.  One of our current generation of interns is helping us explore the behavioural change agenda.  In parallel, we are having stimulating discussions with a number of companies and agencies on the topic—with a potential longer-term action research project in the pipeline. But the scale of the culture change and paradigm shift challenges is mind-boggling.” [Volans is discussed later in this series]

Rebranding the Green Economy: The New Economy

rebrand 4

In December 2015, the world will get a new climate deal at the COP21 meeting in Paris.” —The official Road To Paris website

Avaaz co-founder Jeremy Heimans of Purpose Inc. (Avaaz’s for-profit public relations arm) explained how his firm would systematically organize people around a movement that encapsulated the green economy. This was crucial because as Heimans pointed out, the “green economy” was in a rut. In order to achieve the stated goal of re-emergence by rebranding yet in essence remaining the same, Heimans was clear on the critical strategy: Kill “green” marketing (including the key term “green economy”), in order to push forward the green economy of the mainstream environmental movement – without saying as much. The establishment would kill the green economy, in order to save it.

Heimans states:

“…Well, the results of our research really have two main conclusions I want to share with you today, and the first is a little startling and it may create a little bit of a disequilibrium… and that is that I think we need to kill the language and imagery and green in order to have any real shot at scaling sustainable consumption. Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

Heimans summarizes the methodology:

“… the answer we think is to get behind the businesses that are at this intersection of mass participation where you can get lots of people in a network, you can grow market share very quickly of the new forms of businesses that are green, but don’t knock on the door and announce themselves as green. If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger, we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”


Jump forward to the present socially acceptable “new economy”– a necessary re-branding to achieve the stated goal to “systematically organize people around a movement that encapsulated the green economy mainstream.”

The oligarchs are most grateful to the army that comprises the NPIC. Without this army, who would cloud the dynamics at a juncture where clarity is essential? In terms of our society’s collective willingness, there resides an almost disturbing eagerness to be led astray, creating a ripe atmosphere for the accepted domination of the very oligarchs, false prophets and corporate entities that are the cause of the aforementioned omnicide. Those who have brought us to the ecological precipice are to be repackaged as environmentally conscious saviours.

To build acquiescence, and even demand, for “sustainable capitalism” and the initial gradual implementation of ecosystem services valuation/accounting by 2020 to facilitate this, a pathological mindset is simply embedded into the “new economy” (i.e. “green capitalism”) ideology, without saying as much. Regarding this implementation, the powers that be will expand capital markets and commence the implementation of (payment for) ecosystem services, they just won’t talk about it and they won’t say that they’re doing it.” What is marketed to the public as “the new economy” (sold to the public under the guise of a multitude of campaigns saturated in holistic language) is fully understood by the non-profit industrial complex and the world’s most powerful intuitions and elitists, as capitalism not only rebranded and protected, but propelled for its continuance. Consider that while the term ecosystem services saturates the public sphere (via the NPIC and media), the most critical aspect of the scheme, that of “payment for” services rendered, is rarely, if ever, mentioned in this regard. Welcome to the greatest psywar of the 21st century: a hegemonic, global concerted effort, unparalleled in scale and magnitude.

“Once you put a price on nature in order to protect it, you may find someone willing to pay slightly more in order to destroy it”— Neil Brown, Fund Manager, 2013, Counterbalance

If First You Don’t Succeed – Try, Try, Try Again

“Growth based on real, concrete value can fundamentally only be achieved by constantly increasing the rate of exploitation.” (the extraction of surplus value from the working class).”—Stephanie McMillan, Capitalism Must Die!


“We know that something is happening when Klaus Schwab the founder of the world economic forum said in his opening speech a few months ago that we were witnessing the end of capitalism…” —Bob Massie, 2012 Strategies for a New Economy Conference (video)

McKibben Massie Fullerton

From left to right: Bill McKibben (, Mark Fullerton (Capital Institute) and Bob Massie (New Economy Coalition)

The President of Capital Institute in 2010, “a collaborative working to explore and effect the economic transition to a more just, regenerative, and thus sustainable way of living on this earth through the transformation of finance” is John Fullerton. Fullerton is director of the New Economy Coalition and advisor to Richard Branson’s Business Leader’s initiative (“B Team”). Fullerton is referred to as a “thought leader” in the “New Economy” and “financial system transformation”.” Prior to founding Capital Institute, Fullerton was a Managing Director of JPMorgan for two decades.  At JPMorgan, Fullerton managed various capital markets and derivatives businesses around the globe, before shifting focus to private investments and subsequently residing as the Chief Investment Officer of LabMorgan through the merger with Chase Manhattan before ultimately retiring from the bank in 2001. Fullerton writes the “Future of Finance” blog, which is widely syndicated on platforms such as The Guardian and the Huffington Post. [Full bio]

“The Capital Institute’s mission is predicated on the belief that capital markets can be transformed with the aid of enlightened public policy supported by a shift in societal awareness. We also hold the view that enlightened capitalists, through their collective actions, can lead the way to a more just, resilient, and sustainable economic system, even ahead of enabling public policy.”— Capital Institute, Can Nature Be Monetized?

The Capital Institute’s Board of Directors and advisors is mainly comprised of investment finance executives. Of special interest is the overlapping connections to Ceres, the Wallace Fund, George Soros, Richard Branson, the New Economics Foundation (sister organization (in America) of the New Economics Foundation, the New Economy Coalition which are all a general representation of environmental markets, natural Capitalism, ecosystem services valuation/accounting, and whiteness (an adjective most expressive of Western privilege and the physical phenotype representative of said privilege).

Robert A. Johnson, PhD, is the current Executive Director of the Institute for New Economic Thinking which is financed by the “liberal” George Soros. Johnson was previously a managing director at Soros Fund Management, where he managed a global currency, bond, and equity portfolio specializing in emerging markets. In addition, Johnson served as Chief Economist of the U.S. Senate Banking Committee and Senior Economist of the U.S. Senate Budget Committee. [Full bio]

Another member of the board is Peter Kinder, who also serves on the finance advisory committee of the Wallace Global Fund, as well as on the President’s Council of CERES – two key partners/backers of the divestment campaign. [Full bio]

In addition to the aforementioned individuals, the Board of advisors of The Capital Institute also include Lawrence Lunt , a member of the Natural Resources Defense Council’s Global Leadership Council; Richard Zimmerman a Senior Vice President, Private Banker, for HSBC Private Bank in New York; Graciela Chichilnisky, is the author of the carbon market of the UN Kyoto Protocol that became international law in 2005; Hazel Henderson (“turn your deepest purpose into a revenue stream”); Hunter Lovins, President of Natural Capitalism Solutions (NCS), author of “The Way Out: Kickstarting Capitalism to Save Our Economic Ass (2012), sequel to “Natural Capitalism”, founder of Rocky Mountain Institute which partnered with Richard Branson’s Carbon War Room in December, 2014; Peter Victor (Capital Institute) Stewart Wallis, Executive Director of New Economics Foundation (NEF). Prior to NEF, Wallis was International Director of Oxfam [Full list of Board of Advisors]

Under Capital Institute’s “Brain Trust” section“, self-described as “Thought leaders of the regenerative economy”, a single project is highlighted: The Global Impact Investing Network (GIIN), an NGO “promoting a more transparent and efficient global impact investing market.” GIIN was created in 2009 under the fiscal sponsorship of Rockefeller Philanthropy Advisor (more aptly described a capitalist incubator project for the “green economy”). The GIIN Investors’ Council is a comprised of institutions, private foundations, and institutional investors that collaborate to determine, refine and promote “best practices” for a faux green industry. Members include but aren’t limited to, The Rockefeller Foundation, The Bill and Melinda Gates Foundation, Deutsche Bank and JP Morgan. GIIN asset owners include entities such as Oxfam GB and Shell Foundation. GIIN Asset managers include Generation Investment Management, Leapfrog Investments, New Forests and many others while GIIN service providers include, but are not limited to, The Nature Conservancy, U.S. Agency for International Development (USAID), United Nations Capital Development Fund, and Environmental Defense Fund.

“In this paradoxical, nightmare-like scenario, where ruling class criminals throw back pennies and moral judgements to those whose lives they have destroyed in the name of capitalism, we begin to see the true meaning of capitalist charity.” — Michael Barker

In Capital Institute’s first GIIN profile, it is reported that GIIN’s first working group, Project Terragua, is “exploring ways to increase impact investment in sustainable agriculture in sub-Saharan Africa.” “A recent project of the Terragua Working Group has been the formation of Mtanga Farms (Tanzania, Africa) by GIIN Investor Council members, The Tony Elumelu Foundation and the Calvert Foundation in partnership with Heirs Holdings and Lion’s Head Global Partners” (a London investment bank, conceived by the William and Flora Hewlett Foundation). Mtanga produces maize, soya and barley while pursuing an ambitious strategy in cattle and meat processing. It is working with Seed Co and Last Mile Alliance whose committed partners include, but are not limited to, Syngenta AG and Bayer CropScience. Via funding from sources such as NORAD, which are funneled through the Voxtra Foundation, there is a disserted effort on farmer training and recruitment to act as wholesalers and storage hubs for seed. The training and recruitment is implemented by those within the NPIC.

Another organization that is part of the GIIN network is TransFarm Africa (TFA), included in a group offering new inroads into capital markets in the Global South called the New Markets Lab, which was established in 2010. Originally incubated at the aforementioned William and Flora Hewlett Foundation, the initiative was designed in large part, to persuade Africa’s small-scale farmers and entrepreneurs to rapidly transition away from subsistence farming toward market-oriented production systems. TransFarm Africa’s proof of concept, Mtanga Farms Limited, illustrates the innovative approach TFA pioneered combining investment and policy to unlock market potential.

“Basically, millions of small holder farmers have to go through a transformation from being subsistence to commercial producers”—It is the decade of agriculture in Africa. Food security will become the next tradable commodity [Source]

Investors Council

Figure 1 – GIIN Investors’ Council Members

By themselves, the GIIN’s inclusion of The Rockefeller Foundation, The Bill and Melinda Gates Foundation and the Ford foundation, as key architects of so-called Green Revolution, institutions which are leading proponents and financiers of transgenics (a new breed of genetically modified organisms which are a primary example of 21st century imperialism with impunity) speaks volumes about the nature of this new “regenerative” economy. [Further reading: The “Green Revolution”, Bill Gates, Philanthropy and Social Engineering]

By any honest estimation, this “new” (and in this case being falsely categorized as “regenerative”) economy is the continued and furthering of colonization and land grabs for foreign interests under the guise of ethics.

Up Next: The Next System Project

New System Project Signatories

Another related and recently launched effort in the emerging pyswar on behalf of market-oriented politics is The Next System Project. The Next System Project Website is registered to John Duda of The next system co-chairs are Gar Alperovitz and Gus Speth.

Alperovitz is a board member of the New Economy Coalition, a “thought leader” at the aforementioned Capital Institute, a Distinguished Senior Fellow at Demos, and Associate Fellow at the Tellus Institute (discussed further in this report).

Speth’s full bio of elite positions held within the non-profit industrial complex and to a more important extent, presidential administrations (as it portends Western global governance) is extensive. Under the Jimmy Carter administration, Speth was a member (and chair) of the U.S. President’s Council on Environmental Quality from 1977-1981. Also, Speth served as a senior advisor to President Clinton (1992) and is identified as a member on the Council on Foreign Relations (1987-1992, June 30, 1993-2000, 2001-2006). In addition, Speth is a founding board member of the New Economy Coalition and serves on the advisory board of the Capital Institute. Presently, Speth serves on the boards of (U.S. advisory council), 1Sky (which morphed into in 2011), the Natural Resources Defense Council (of which he was a co-founder), World Resources Institute (WRI) (founder), Rockefeller Brothers Fund, and the Institute for Sustainable Communities.

During Speth’s tenure at WRI (1982-1993), the organization focused on and pioneered the use of “natural resources accounting” (valuing ecosystem services) while simultaneously making tentative overtures to the corporate world —one of the first environmental NGOs to do so. Following the Earth Summit in Rio de Janeiro in 1992, which called upon governments to develop national strategies for sustainable development, Speth left WRI to run the United Nations Development Programme (UNDP). From 1993 to 1999 Speth served as Administrator of the UNDP where he was considered the highest-ranking American in the UN system, “in effect the No. 2 job at the U.N. next to the secretary general.” [Source] The concept of WRI’s efforts on valuing ecosystem services accounting culminated in the Millennium Ecosystem Assessment, the first-ever global audit of ecosystem services, which was completed in 2005 in partnership with various U.N. agencies and most prominently the World Bank. More recently, in November of 2013, WRI and the Rockefeller Foundation—in collaboration with Forum for the Future and the Economist Intelligence Unitconvened a meeting in Bellagio, Italy on “The Future of Revaluing Ecosystems”, an illustration of the combination of the capitalist economy and environmentalism, the foundation of the “green economy.” [Source]

Comparable to Speth, another example of the merging of Western economic theory and conservationism is David W. Orr, a prominent member of the environmental movement. Orr (signatory of the previously mentioned The Next System Project) serves as an advisor to Capital Institute. Orr’s extensive bio includes serving as a former board member at the board Rocky Mountain Institute and trustee at the Worldwatch Institute. He has also served as board member of The New Economy Coalition.


“Celebrity-driven campaigns can also be seen to work to responsibilize consumers and audiences as agents of change, through their targeting of audiences, publics, and private individuals; this often elides or willfully ignores, the offending structures, corporations, and/or other actors involved …” —Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

To emphasize how entrenched the adherence of capitalist precepts are a necessary adjunct of mainstream Western acceptability, Initial signatories of The Next System Project include the aforementioned Orr Bill McKibben (, John Fullerton (President of Capital Institute), Bob Massie (former President and CEO of the New Economy Coalition, former president of Ceres), Van Jones-The Dream Corps & Rebuild The Dream ( U.S. advisory council), May, Danny Glover, Noam Chomsky, Oliver Stone, Hunter Lovins (Natural Capitalism Solutions), Anna Galland ( Civic Action – a front-group for the Democratic Party), Lindsey Allen (Rainforest Action Network), (Timothy E. Wirth) United Nations Foundation and Better World Fund), Rev. Lennox Yearwood ( U.S. advisory council), Jill Stein (2012 Green Party Presidential Nominee) and many more names, the majority affiliated with leading NGOs within the NPIC.

Akin to the aforementioned ” regenerative system” which repackages white power seizing control of African lands and peoples as a successful example of ” regenerative capitalism”, The “Next System Project” is the 2008 “A Green New Deal – simply refurbished:

A Green New Deal is a report released on July 21, 2008 by the Green New Deal Group and published by the New Economics Foundation. The New Economy Coalition – is the sister organization (in America) of the New Economics Foundation. Authors of this paper include (but are not limited to) Larry Elliott, Economics Editor of the Guardian, Jeremy Leggett (Carbon Tracker), and two staff of Friends of the Earth (Friends of the Earth has held membership on the Ceres Board of Directors since inception).

The Green New Deal is a package of policy proposals to address climate change. Proposals of the Green New Deal generally reinforce the recommendations of Institutions ICLEI and TEEB, the NPIC, and the Basel II and similar monetary accords. Financial institutions, such as the Economist have consistently supported its general principles, those being: consistent support/demand for global carbon and emissions charges and a monetary value on nature’s services. Notable proponents included Jill Stein, the New Economics Foundation, and Van Jones. Consistent with this continuing recycling of the same policies with different nomenclature, The United Nations Environment Programme launched a Green Economy Initiative known as the ‘Global Green New Deal’.

Some countries cautioned that The Green New Deal would threaten national sovereignty over the control of their natural resources, such as Bolivia. Bolivia’s response to these machinations was clear: that the Green New Deal signaled a “privatization and commodification of nature.” In a subtle rebranding that is all too familiar in the press, both the media-industrial complex and NPIC, came to refer the “Green New Deal” as the “green economy”, the former being a term that had to be killed, in order for the latter as a construct to be saved. (“The NIBR-report provides an overview and critical assessment of the “Global Green New Deal” as an agenda for transition to a green economy.”)

New Economy Coalition

Consider that in June of 2012 Bill McKibben and Peter Buffet headlined the weekend conference, Strategies for a New Economy Conference. The entire press release reads like a list of “who’s who” in the world of elitist, classist, green bourgeoisie. The relationship between McKibben, the Ceres affiliates and the oligarchs they serve is laid bare for all to see. These are extremely interconnected, well-established relationships with strong alliances and loyalties bound together by privilege, philanthropy, and whiteness — the” Whole Foods” of the New Economy.

In March of 2012 Bob Massie was appointed as the President and CEO of the New Economics Institute, now known as The New Economics Coalition. The New Economics Institute (NEI) was established in 2012 as the U.S. counterpart of the UK based New Economics Foundation, established in 1986. This formation was led by the E. F. Schumacher Society and the UK NEF. In 2013, the New Economics Institute in turn merged with the New Economy Network (which included key Ceres associates such as Green America and Friends of the Earth) to create the New Economy Coalition “which would focus on connecting and amplifying new economy organizing across the U.S. and Canada”.

At the June 2012 United Nations Conference on Sustainable Development, the Global Transition to a New Economy was launched. A collaboration between the UN Stakeholder Forum for a Sustainable Economy [2], New Economics Foundation, and the Green Economy Coalition, the project consisted of a user-generated global online map where anyone could self-identify with examples of the “new economy” ventures happening around the world. The Stakeholder Forum receives funding from governments, UN agencies, foundations and international financial institutions. In addition, the Green Economy Coalition (GEC) is collaboration of NGOs, research institutes, UN organisations, business to trade unions. Members include NEF, Natural Capital Coalition, WWF, UNEP, Philips, WBCSD [Full list]


Just Transitions Tour with Bob Massie, March 2015

In further detailing the intertwined aspects of mainstream environmentalism and its capitulation to the continuance of the capitalist economy, Massie’s relationship with Ceres, the UN and the Divestment Campaign is extensive:

  • Former executive director/President of Ceres from 1996 to 2003
  • Ceres senior fellow; Ceres Board of Directors from 2001-2009
  • In 1998, in partnership with the United Nations and major U.S. foundations, he co-founded the Global Reporting Initiative with Dr. Allen White of the Tellus Institute, and served as its Chair until 2002. [Source] [White is also founder of Global Initiative for Sustainability Ratings (GISR) – a joint project of Ceres and Tellus Institut [3]
  • Proposed and led the creation of the Investor Network on Climate Risk, a network of 110 institutional investors representing more than $13tn in assets
  • Received the Joan Bavaria [founder of Ceres] Innovation and Impact Awards for Building Sustainability in Capital Markets in 2009


In 1994, Bob Massie won the statewide primary election and became the Democratic candidate for Lieutenant Governor of Massachusetts. During his tenure as executive director of Ceres, Massie increased the Ceres organization’s size and revenue ten-fold. Massie’s inspiration comes from reading a paper about incompletely theorised agreements written by Cass Sunstein, husband of Samantha Power, the United States Ambassador to the United Nations. [July 8, 2014]

In January 2011, Massie declared his candidacy for the United States Senate and began actively campaigning for the Democratic nomination for that office. McKibben actively supported Massie’s campaign utilizing his brand [The following quote is in regards to a fundraiser with Bill McKibben, Founder of “Mark your calendars: Thursday, June 2nd, Bill McKibben, a founder of the grassroots organization, is coming to Massachusetts to speak at a fundraiser for Bob’s campaign for US Senate.”]

In October, 2014 Massie stepped down from being the coalition’s president (Announced July 25, 2014). Shortly afterwards in December, 2014, McKibben stepped down as chair of the board at to become a ‘senior advisor. Massie’s departure from the New Economy Coalition and subsequent promotion of the “new economy” under the banner (as well as his tour) signals two things: 1) remains the more (and perhaps most) powerful force to successfully instil behavioural change, and 2) the global campaign to build both demand and acquiescence for the “new economy” is now the primary task assigned to the NPIC. Video: February 24, 2015. Bob Massie on A New Economy (Running time, 2:58)

New Economics Foundation (NEF) UK

NEF UK is one of the largest think-tanks in the UK today. NEF UK’s total income for 2013-14 was £3,556,076, the largest contributor being Oak Foundation. The Oak Foundation grants massive amounts of cash to some of the world’s most recognized NGOs. Examples include WWF International (USD 444,449/36 months and USD 3,000,000/34 months, 2014), (USD 1,500,000/36 months, 2014), Carbon Tracker Initiative (USD 940,800/36 months, 2014), Purpose, (USD 505,939/12 months, 2014), Climate Works (USD 2,400,000/4 years, 2012), NRDC (USD 1,500,000/3 yrs, 2012) Environmental Defence (USD 1,500,000,/3 yrs, 2012) TckTckTck (USD 600,000 2012 and 1,000,000 2yrs/2013), and a multitude of others. [Oak Foundation Annual Reports: 2012, 2013, 2014]

Oak’s funding to NEF UK is significant: USD 95,982 (2012), 93,380 (2013), USD 1,600,000 (2014) (36 months-to achieve systemic economic change in Europe), USD 360,654 (2014) (36 months “To provide economic arguments on the importance of the implementation of the European Common Fisheries Policy and the benefits for society as a whole if fisheries are sustainably managed.”)(hyperlink added)

To detect what current goals and policies are being sought to further serve corporate interests, one only has to observe the ebbs and flows of grants directed toward specific NGOs that will carry out specific campaigns. There is no better example of this than Oak Foundation funding of the TckTckTck (GCCA) campaign created by the global advertising firm Havas, and the UN in the lead up to COP15. The 2009 Annual report shows USD 5,000,000 (including a Special Interest grant of USD 2,500,000).

“The New Economy Coalition (NEC)(U.S) is a collaborative network of more than 120 organizations and businesses working to build the movement for just and sustainable future. Faced with interconnected ecological and economic crises, we believe it’s time for deep changes to both our economic and political systems. We believe it’s time for something new—a new economy.” [Source:] New Economy Coalition Members include, Capital Institute, Natural Capitalism Solutions, New Economic Foundation, Patagonia, Trillium Asset Management. [Members]Sponsors include but are not limited to: Pax World Investments, Green Century Funds. [Source]

Major gifts and grants for NEC amounted to $1,390,000.00. Of special interest are the donations from Neva Rockefeller Goodwin (Ceres Board of Directors, 2001-2012) and NoVo Foundation (Buffett family) who gifted 100,000 or higher. Venture capitalist Farhad Ebrahimi and Rockefeller Brothers Fund gifted between 50,000-100,000.00. (2012-2014 support as of January 31, 2014)

Note that Gar Alperovitz, co-chair of The Next System, serves on The New Economy Coalition’s board of directors, as does John Fullerton, founder and CEO of Capital Institute. [The New Economy Coalition Board of Directors: David M. Abromowitz, Gar Alperovitz, Jessica Brackman, Farhad Ebrahimi, John Fullerton, Neva Goodwin, Hildegarde Hannum, Leah Hunt Hendrix and Will Raap. Note that Bill McKibben formerly served on the advisory board.]


“Much like NGOs and other movements, celebrities have stepped into the gap of the growing democratic deficit both nationally and globally and attempted to fill this up in very interesting, private-led, ‘collectivized’ ways.” — Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

Gone is the green economy. Welcome to the Next System, the Regenerative System, the New Economy, the Biosphere Economy, etc. A fusion of rhapsodic and mellifluous language that creates a sublime chrysalis to further expand capital markets. The second verse is the same as the first.

It’s almost as the world’s most powerful institutions and oligarchs, in a united effort of unparalleled dimension, want to sell us something.

And they do. All they needed were some charismatic spokespeople at the helm, sustained by the fifth column on the front line, to sell their product.

“When she [Ella Baker] left to help found SNCC in 1960, she warned the students about the phenomenon of the “charismatic leader…It usually means the media made him, and the media may undo him…such a person gets to the point of believing that he is the movement.”—Beyond MLK


End Notes:

[1] The United Nations Environment Programme (UNEP) convened the Ad Hoc Working Group of Experts on Biological Diversity in November 1988 to explore the need for an international convention on biological diversity. In May 1989, it established the Ad Hoc Working Group of Technical and Legal Experts to prepare an international legal instrument for the conservation and sustainable use of biological diversity. By February 1991, the Ad Hoc Working Group had become known as the Intergovernmental Negotiating Committee. Its work culminated on 22 May 1992 with the Nairobi Conference for the Adoption of the Agreed Text of the Convention on Biological Diversity. The convention was opened for signatures on June 5, 1992 at the UN Conference on Environment and Development more widely known as the Rio Earth Summit. It remained open for signature until 4 June 1993, by which time it had received 168 signatures. The Convention entered into force on 29 December 1993. [Source]

[2] “Stakeholder Forum was founded in 1987 as UNED UK – United Nations Environment and Development UK (UNED UK), operating as the National Committee for UNEP in the UK. The organization continues to fulfil this function, but was renamed Stakeholder Forum for a Sustainable Future in 2000 to reflect the broad range of activities that the organization undertakes. Stakeholder Forum played a key role in the preparations for and follow-up to the World Summit on Sustainable Development in 2002 and the 2012 Earth Summit ( It is also the leading organisation in developing and facilitating global multi-stakeholder processes on sustainable development.”

[3]The directors included, but were not limited to, representatives from Deutsche Bank Group, Royal Dutch/Shell, Bob Massie for Ceres, and American Federation of Labor–Congress of Industrial Organizations.



[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Political Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia.]

Under One Bad Sky

TckTckTck’s 2014 People’s Climate March: This Changed Nothing

September 23, 2015

by Cory Morningstar


Walk the Walk

On September 21, 2014, the day of the so-called People’s Climate March, the #WalktheWalk campaign twitter account (@weareherenow) belonging to New York City public relations firm Purpose Inc., had a mere 167 followers (see screenshot below).


Yet, the screenshot below (September 20, 2014) clearly documents the #WalktheWalk hash tag shared (“tweeted”) by none other than the twitter account belonging to U.S. president, Barack Obama. [@BarackObama: “Say you’re ready to #WalktheWalk on climate change.” “—I— #WalktheWalk on climate change.”]

It is necessary to contemplate how the president of the United States would share and promote what was intended to become a powerful marketing meme that with a mere 167 followers, had yet to make any impact whatsoever.


For Purpose Inc. (a for-profit public relations venture created by the co-founders of Avaaz), there was no necessity to build any momentum at all in order for their social media campaign to become a “success”, due to the fact that they were already part and parcel of the elite establishment from the very onset. (The first tweet from the #WalktheWalk account was on September 14, 2014. As of September 25, 2014, there were 286 tweets in total.) Foundation funded “progressive” media (in the example below, Common Dreams), as per usual, was utilized to launch and promote the campaign. The usual suspects, comprised of entities such as the TckTckTck twitter account, UNFCCC Executive Secretary Christiana Figueres, and Desmond Tutu, were amongst the first to tweet #walkthewalk.


For Immediate Release

Wednesday, September 17, 2014 – 5:00pm

Thousands To #WalkTheWalk Online During Historic Climate March

UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu, Celebrities and Other Notables to Join Supporters Across The Globe in Videos Walking to Urge Climate Action



New York, NY — As hundreds of thousands of people head to New York City this week to join the People’s Climate March this weekend, many more from around the world will be marching along with them across the internet.

“Politicians, Fortune 500 companies, large NGOs, as well as influential leaders such as UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu and other celebrities and notables to be announced, are joining in to spread the word and walk alongside thousands of other demonstrators both on and offline. Ikea will be calling on their global staff to #walkthewalk, and will be demonstrating public solidarity by changing their website banner leading up to the march.

#WalktheWalk is an ownerless, open-source social media campaign that provides a highly visual, easy, and personal way for people around the world who can’t be at the march or who want to take dynamic action online, to be at the march in spirit and send a message to world leaders that they care about climate change and want to see real action. It’s also a way for world leaders themselves and other high-profile individuals to express solidarity with the citizen effort. [Emphasis added]

The campaign officially kicks off Wednesday, September 17, and will run through the UN Climate Summit.

For more information please go to:

Twitter: @weareherenow

Instagram: @wewalkthewalk

Vine: @walkthewalk


The full press release (by Fitzgibbon Media) can be accessed here. ** [Domain expired: See archive page:]

To clarify, #Walk the Walk is a campaign of Here Now.

Here Now circles back to Purpose.

To further illustrate the fatuous aspects of the #Walk the Walk campaign regarding our ongoing environmental problems, consider the action of “Hop the Scotch” in response to the dire warning in 2012 by top Russia scientist, Natalia Shakhova, one of the world’s foremost experts on methane hydrates:

“The total amount of the methane (CH4) in the current atmosphere is 5 gigatons. The amount of carbon preserved in the form of methane in the East Siberian Arctic shelf is approx. 100’s-1000’s gigatons. Only 1% of this amount is required to double the atmospheric burden of methane (which is approx. 23x more powerful than CO2). There is not much effort needed to destabilize just 1% of this carbon pool considering the state of permafrost and the amount of methane currently involved. What keeps this methane from entering the atmosphere is a very shallow water column and weakening permafrost which is losing its ability to serve as a seal. It could happen anytime.”

Then consider that when CO2 Levels Doubled 55 Million Years Ago, “global temperatures rose by 5 degrees centigrade – all in the space of about 13 years.” [Source]

Since the 2012 interview with Shakhova, in August, 2014, it was discovered that hundreds of methane plumes are erupting along the east coast. And policy makers in tandem with NGOs and their branding executives urge the public to “Hop the scotch”? It appears that Sept 21, 2014 marked the day that 1984 and Brave New World finally collided. Surely something is amiss. It is glaringly obvious that Avaaz, Purpose and their financiers believe Americans are beyond stupid. Yet all signs point to the fact that they were sadly correct, since in response, Americans applaud.

TckTckTck remix: WalktheWalk

In the second paragraph, the description of #WalktheWalk as an ownerless, open-source social media campaign” echoes, almost verbatim, the TckTckTck campaign launched prior to 15th Conference of the Parties (COP 15) to the United Nations Framework Convention on Climate Change (UNFCCC) in 2009. The TckTckTck campaign was created by one of the largest advertising agencies in the world (HAVAS) in collaboration with the United Nations. Upon the launch of the media campaign on September 8, 2009, the Havas press release identified Avaaz,, Greenpeace and Oxfam (founding NGOs of Global Campaign for Climate Action) having partnered with many of the world’s largest multinational corporations such as EDF and the Virgin Group. Hundreds of NGOs would “sign on” and partner with the website and the TckTckTck open-source media campaign. By December 2009, the tcktcktck umbrella (over 200 NGOs) and its strategic/calculated weak messaging (a “fair and ambitious agreement”) would successfully come to dominate COP15 and strategically drown out the most radical positions put forward (specifically, by Bolivia and the G77) that the world so desperately needed, deliberately and knowingly sentencing whole nations to certain death.

Jump forward 5 years to September 2014 to the TckTckTck remix: WalktheWalk. The 3-syllable catchphrase, like the 3-syllable TcTckTck campaign is custom-made to feed and flourish a media-induced hypnotic trance — more commonly recognized as the stupefied Euro-American psyche.

Tweets from so-called “leaders” of a now synthetic environmental movement demonstrate how the strategic creation of memes such as TckTckTck and WalkTheWalk, are created with the intent and ardent anticipation that the said meme will successfully penetrate and infest all aspects of mainstream forms of vacuous protest:

Below video (running time: 0.39): Citizens are incited to perform as “ticking” human clocks for the branding-building of TckTckTck. [Climate Justice rally on Parliament Hill, Ottawa, Ontario, Canada, October 24, 2009, International Day of Climate Action]:

Video (running time 1:00) In a corporate culture consumed by celebrity fetish, celebrities are most always utilized to citizens to accept and embrace symbolism, TckTckTck – Oxfam Climate Change Campaign (Uploaded on Sep 2, 2009)

Below content and video (Millions Walked , running time: 1:30) at Upworthy (incidentally co-founded by Avaaz co-founder Pariser) is intended to compel citizens to “WalktheWalk” via the phrase “Watch some celebrities show you how they walk. It actually matters.” The Upworthy content cites text from a transcript released by Moment for Action (launched September 23, 2014), a collaboration of many participating NGO’s and foundations. Partners include but are not limited to United Nations, Natural Resources Defense Council (NRDC), Leonardo Dicaprio Foundation, Avaaz, WWF, Sierra Club, Amazon Watch and Carbon War Room.

“It’s time to do more than just talk about climate change. Watch me #WalkTheWalk. @Greenpeace@greenpeaceusaKumi Naidoo, Sept 20, 2014

Six years after the global TckTckTck campaign, it must be considered par for the course that Kumi Naidoo, executive international executive director of Greenpeace International and then chair/president of the TckTckTck/ Global Campaign for Climate Action (GCCA) would take a leading role in the unveiling and promoting of the 2015 WalktheWalk campaign:

Kumi Naidoo WalktheWalk Purpose 2

Kumi Naidoo WalktheWalk Purpose

Above screenshots represent just 2 two of Naidoo’s twitter posts being re-tweeted by various creative directors, special advisors and CEO/founder of Purpose Inc. The Naidoo tweet was “retweeted” 21 times and designated as a “favourite”14 times, with 2 twitter users having “asked not to be shown in this view”.

Purpose Inc: Entrenched in the Democratic Party

“Josh [Hendler] joins Purpose after having worked at the intersection of social good and technology throughout his career. His sweet spot is technology leadership roles in politics, having served as the technology chief for the Democratic National Committee and Organizing for America. During the 2008 campaign, he was a consultant to the Obama campaign, managing technology for distributed organizing efforts.” — Purpose Welcomes Josh Hendler as New CTO, September 15, 2014


“Henry [Donahue] spent most of the 1990’s on the road as a fund-raiser and consultant for local and national Democratic political campaigns, including U.S. Senators Jay Rockefeller (D-WV) and Ron Wyden (D-OR).  He has worked for progressive candidates in New York City, Tennessee, Massachusetts, North Carolina, South Carolina, Indiana, Kentucky, Missouri and Kansas.” Purpose Website – Meet the Team on a Mission

Here Now Obama

The above screenshot /meme created by Purpose Inc. (under the guise of “Here Now”) makes clear that the job of Purpose Inc. is to ensure Barack Obama is seen in a most a favourable, positive and charming light and as a champion on “clean power”.

It is only by observing the relationships of the individuals that have worked toward the success of this meme, that we can understand the dynamics of the campaign. Dynamics that demonstrate a strong alliance between two key parties: Purpose Inc. and the US Democratic Party.

Naidoo’s tweet (as shown in the section above), is “re-tweeted” and shared by a multitude of Purpose Inc. staff, CEOs and participating organizations with many having prior or ongoing involvement with the US Democratic Party:

“Digital ads explicitly appealed to voters who may not have considered themselves especially climate-conscious. At a post-election briefing for Steyer on Wednesday, digital strategist Tara McGowan showcased a series of Web ads beginning with the text: ‘I’m no environmentalist …’ In each case, the sentence ended with something like: ‘… but droughts are ruining my farm’ or ‘… but science doesn’t lie'” — Inside a green billionaire’s Virginia crusade (Tom Steyer), Politico, 11/11/13

  • Jeremy Heimans, CEO of Pupose Inc. Co-founder of Avaaz, GetUp and AllOut. [Video: The Art of Manipulation: Brought to You by Avaaz, Purpose Inc. &] Heimans promotes the hashtag #newpower, and is his own biggest fan
  • We Are Here Now (a project of Purpose): “All over the world people are taking heroic action to save our climate. But a fight this big needs a breakthrough. Here now – everything changes.”
  • Robert Jay Ross, special advisor to the CEO of Purpose Inc. (Heimans). US Executive Director of Child Is Innocent a non-profit providing “leadership training to children living in Northern Uganda.”
  • Jennifer Edwards (tagline: “Champagne and Campaigns”), Digital Strategy Consultant for Purpose Inc, Sierra Club, The National Council of La Raza and Organizing for Action Digital (
  • Mercedes Gutierrez, head of sustainability at Ikea Spain
  • Galit Gun, senior strategy director at Purpose Inc., former global campaigner and founding staff member at Avaaz
  • Neeraj Narayan, regional director, South Asia, Nike Inc.
  • Santiago Gowland, general manager for The Nature Conservancy, Latin American Region
  • Radu Dumitra?cu, communications specialist at Ikea Foundation
  • Hannah Kreiswirth, creative director at Purpose Inc.


Mark R WalktheWalk 2

Above screenshot: Sept 19, 2014 tweet by Maggie Aker, Strategist at Purpose Inc.: “Well this is an adorable shuffle from @MarkRuffalo, esp since it’s for our climate. Who will #walkthewalk next?” This tweet was retweeted/favourited by both Anna Jane Joyner, Climate Strategist at We Are Here Now and Purpose Inc.

 “As a consultant for the Here Now campaign initiated by the innovative team at Purpose, Anna is part of a group testing new story-telling techniques for discussing climate change with evangelical Christians and other difficult-to-engage audiences.” — January 6, 2015, Source

WalktheWalk Tck 2

Above screenshot: @TckTckTck, Sept 18, 2014: “We are a part of the biggest climate march in history. Show us you #walkthewalk on climate change too:

Best WalktheWalk Tweets

As demonstrated in the above screenshots, TckTckTck took a leading role in promoting this particular campaign. As well, the non-profit industrial complex (NPIC), fully exploited 350 board member Naomi Klein’s book launch of “This Changes Everything” blanketing the virtual sphere in catch phrases utilizing and playing off of this meme. The above screenshots which read “to change everything, we need everyone” and “here now – everything changes” are prime examples.

Broadbent Inst.

Photo: The Broadbent Institute’s Training and Leadership program

The Purpose Inc. We Are Here Now twitter account follows the twitter accounts of Purpose Inc., United Nations, IKEA, WWF, Barack Obama, Barack Obama Action Committees/Official Organizing for Action (OFA CA, OFA CO, OFA VA, OFA TX), Energy Action Coalition, RAN, the Broadbent Institute , Next Gen (Tom Steyer), Tom Steyer, Greenpeace, UN Foundation, Sierra Club, TckTckTck, Climate Reality (Al Gore), divestment groups, Bill McKibben, The Syria Campaign (destabilization/demonization campaign), and many more of influence.

Those of influence include Paul Hilder, co-founder of Avaaz who now serves as executive director of Here Now. [Hilder background]

The account also follows Tim Dickson, the co-founder of the Syria Campaign, who is also founder of the aforementioned Groundswell Communications. Dickson’s contribution to the Democratic Party is most extensive dating back to 1980. Dixon, former senior political strategist for two Australian prime ministers, now serves as the managing director for Purpose Europe. [Dixon bio]

Avaaz and Purpose Co-founder Jeremy Heimans has made the vision of for-profit Purpose Inc. clear from inception:

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy… [Purpose] creates 21st century movements. We look for ways that movements can help solve major global problems. To do this, we work with some of the most exciting players in the new green and social economy to help them get to scale faster and some of the world’s biggest brands to mobilize their consumers for significant social impact….” [Further reading on Purpose: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II]

That goal continues to be expanded upon in an Orwellian manner with corporations now utilizing CSR [corporate social responsibility] to evolve the brand by empowering their customer (“prosumers”) to become activists:

“On Thursday, November 20th, the Social Innovation Summit held its bi-annual conference in the San Francisco Bay area. The summit brought together some of the most influential innovators and leaders in the business and social impact communities. Representatives from Google, Facebook, PwC and others came together to share and discuss new models businesses can use to transform communities and inspire action. Purpose’s very own Senior Strategist, Max Steinman, moderated a discussion entitled ‘The Rise of the Activist Brand.’ The panel explored how brands are evolving their CSR [corporate social responsibility] efforts by empowering their advocates to become activists.” [Source]

We Are Here Now Tweet 1

We Are Here Now Tweet 2

Above @weareherenow screenshots: The promise of perpetual economic growth for corporate America is key

TckTckTck – “How to Herd Cats”

In 2009, global civil society was cleverly seduced into sleeping with the enemy via the TckTckTck campaign. [Further reading: EYES WIDE SHUT | TckTckTck exposé]. In 2014, not one to learn from the past, civil society, would yet again sleep with the enemy. GCCA, an initiative that began in Bali (2007) with a $300,000 funding commitment from the Quebec government, is a “coalition of twenty key international organizations” including Avaaz,, Greenpeace , Kofi Annan’s Global Humanitarian Forum, OXFAM, WWF, World Council of Churches, Union of Concerned Scientists, Equiterre, Global Call to Action against Poverty (also co-chaired by Kumi Naidoo), and the Pew Environment Group. [Source]

While GCCA/TckTckTck working hand in hand with, Avaaz and Greenpeace undoubtedly far surpassed the United States United Nations expectations for the 2009 TckTckTck campaign, it would repeat a similar stunning performance for the United Nations just 5 years later with the popular 2014 Peoples Climate March, again uniting citizens with corporate interests:

“GCCA worked behind the scenes for over a year to prepare for the biggest date in 2014, leveraging every possible asset and contact to rally around the historic Peoples’ Climate March in the run-up to the UN Climate Leaders Summit…. In the preceding months, GCCA convened weekly calls with key partners, Avaaz, USCAN and Climate Nexus to catalyse activities and identify gaps…. Everything came together on the day as we bore witness to the world’s biggest ever climate march, and inspiring events across the globe, with world leaders, business people, activists, parents and artists walking shoulder-to-shoulder.” — GCCA Annual Report 2014

Kelly Rigg Varda Group

Kelly Rigg, Founding Director, Varda Group, US: The Economics of Sustainable Development, 16-19 June 2012 | Rio de Janeiro, Brazil, Photo: International Institute for Sustainable Development (IISD) website

Based on the UN driven spectacle and 3-syllable catchphrase (WalktheWalk) that mirrored TckTckTck in 2009, perhaps then it should be of no surprise that Kelly Rigg, former executive director of TckTckTck (Global Campaign for Climate Action) and senior campaign director for Greenpeace International, was identified by Forbes (September 25, 2014) as the key organizer of the People’s climate parade creating yet another umbrella group comprised of approx. 1300 NGOs. Rigg is also a founding director and business manager of The Varda Group consulting firm founded in 2003 with Rémi Parmentier, also with an extensive Greenpeace history:

“Rémi Parmentier has been involved in the process of Rio +20 from the start. He participated in the intersession meetings and the Preparatory Committee in New York with “informal consultations” on behalf of various international organizations and alliances. Previously, as the Political Director of Greenpeace International, in the Summit of Johannesburg in 2002, Parmentier was the negotiator and protagonist of the agreement between the World Business Council for Sustainable Development and Greenpeace International on the Kyoto Protocol.” [Source]

Parmentier also serves as Deputy Executive Secretary for the Global Ocean Commission which was launched in February 2013. Inés de Águeda who serves as the communications officer for the Global Ocean Commission is also an associate at the Varda Group.

“With Kelly, Inés and Rémi, the Varda Group was almost complete this week at the meeting of the Global Ocean Commission in New York.” — Varda Group Facebook page

Commissioners of the Global Ocean Commission include José María Figueres (co-chair), President of Costa Rica from1994 to 1998; President of the Carbon War Room, David Miliband, John Podesta (chair of the Center for American Progress and a former White House Chief of Staff ), Sri Mulyani Indrawati ( Managing Director at the World Bank), Pascal Lamy, Director-General of the World Trade Organisation and other high profile individuals.

The link between most, if not all of these commissioners is the shared desire for carbon markets and/or the implementation of payments for ecosystem services (PES).

From the Global Ocean Commission Report 2014, The Value of the High Seas:

“One of the first questions asked by the commissioners was: can we place an economic value on what the high seas provides for our planet? While the science of ‘natural resources accounting’ is still relatively new, work we commissioned made clear that the high seas generates a wide variety of benefits to people and the planet,4 all of which must be considered before recommendations for action can be made.


The high seas supports major categories of vital ecosystem services, including: air purification, waste treatment and lifecycle maintenance; high seas carbon capture and storage; high seas ‘provisioning’ of fish and other seafood; genetic and ornamental resources; and tourism, leisure and recreation. While not all of them can be valued using current data, these ecosystem services do all have demonstrable economic value. Research carried out for the Commission has produced estimates of the economic value of two key high seas ecosystem services – carbon storage and fisheries – showing that they each generate tens of billions of dollars of value to society annually.


The ocean has been responsible for the capture and storage of more than half of the carbon dioxide produced by the burning of fossil fuels and a third of the total produced by humankind. This ability of the ocean to capture and store carbon reduces the rates of increase of atmospheric carbon dioxide and can slow changes in global temperature and other consequences associated with climate change. It is estimated that nearly half a billion tonnes of carbon, the equivalent of over 2 billion tonnes of carbon dioxide, are captured and stored by the living components of high seas ecosystems every year. Based on current calculations of the economic cost of additional carbon in the atmosphere, the value of the carbon storage by high seas ecosystems is estimated at US$148 billion a year (with a range of US$74 to US$222 billion for mid-estimates). By comparison, the entire global Official Development Aid outlay for 2013 was US$134.8 billion.”

Rigg is included within the extensive acknowledgments noted in this report (page 84). Rigg is also acknowledged in the 2006 paper Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction.

“Finally, a World Ocean Public Trust that unites governance of the high seas and the Area into one regime under an EBM [Ecosystem-based Management] framework should be established throughout the world’s oceans in areas beyond national jurisdiction.” — Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction, 2006

Considering oceans store 50 times more carbon dioxide than the atmosphere and approx. half of all the carbon dioxide produced by humans since the industrial revolution, and accepting the Earth’s water sources will only continue to diminish, it is not surprising that the elite establishment seeks to appoint and lock in a small body of special interests in the creation of a single global regime to fully control and exploit the high seas. Water will be secured by privatization and a global government regime that oversees the planet (which is approx. 70% water), the Earth’s remaining and quickly diminishing forests will be secured by the carbon market mechanism REDD, valuable land (thus food) will be secured via land grabs while payment for ecosystems services allows the oligarchs to catch and seize everything that falls between the cracks. Managing oceans ties control into all adjacent life. The non-profit industrial complex is the bitch that makes it all possible, the bitch that makes the dreams of the rich and powerful come true.

This elite regime (with “payments for ecosystems services” as an embraced ideology) is based on further entitlements for the entitled: the desire for private property-type rights under the guise (and subsequent marketing) of custody and stewardship. The Brave New World scheme takes refuge behind the cloak of the much utilized phrases “polluter pays principle” and “externalizing costs” which slowly and meticulously builds the collective acquiescence of ordinary citizens. The goal, which is the blatant monetization of nature, sits relatively concealed, just outside the frame. Such enticing language, catch phrases and holistic imagery are necessary and critical if the elite are to succeed in the most cunning, coup d’état in the history of corporate dominance. In reality, the polluter pays only what the polluter decides he should pay, in exchange for owning/controlling Earth’s final remaining natural resources. It’s not a slap on the hand, it’s literally the rich rewarding themselves with full control of the Earth, a sick scheme created by psychopaths with god complexes.

Current and past clients of The Varda Group include: Amnesty International, Ceres, USA, Conservation International – Marine Programme, Friends of the Earth UK,Friends of the Earth US,Global Call for Climate Action (TckTckTck campaign),Global Wind Energy Council (GWEC),Greenpeace International, Markets for Change, Australia, Natural Resources Defence Council (NRDC), USA, Oceana, Oxfam-Novib, The Netherlands, Pew Environment Group, UNAIDS, UNEP, WWF and countless others. [Full list as published on the Varda website]

Rigg is also identified as the chair of the recently created UN Momentum for Change Advisory Panel.

Below video: Momentum for Change – Change for Good by UN Momentum for Change. Note that actor Mark Ruffalo lends himself (yet again) in order to incite interest and exhilaration exploiting a pathological celebrity fetish that consumes western societies. The core and unstated message by the UN, delivered by Ruffalo is that those with privilege can retain it as the “new economy” will magically make such privilege benign. Also in regards to the video, it is important to note the language. The word “change” used twice in one sentence, which is the obvious utilization of the title/theme of Klein’s book This Changes Everything.

The key areas of focus for the UN Momentum for Change are the following: 1) the Urban Poor, implemented with the financial support of the Bill & Melinda Gates Foundation [Further reading: The “Green Revolution” Bill Gates, Philanthropy and Social Engineering], 2) Women for Results, implemented with the financial support of The Rockefeller Foundation [Further reading: 35% of Puerto Rican Women Sterilized], 3) Financing for Climate Friendly Investment, implemented in partnership with the World Economic Forum and 4) ICT Solutions, implemented in partnership with the Global e-Sustainability Initiative.

Forbes, Sept 25, 2014: Leadership Lessons from The People’s Climate March:

With that as her model of leadership it is perhaps no surprise that so many cats have been so successfully herded. But there is more. The other leadership lesson is putting project before person.”

Truer words were never spoken. As in Africa under the TckTckTck campaign where economic growth was valued as being more important than the life of Africans, such projects (as referred to above), have a singular common thread. They are all based on more of the same perpetual growth; perpetual growth that is dependent upon and interwoven with exploitation and environmental degradation – perpetual growth which society has collectively deemed more important than life itself.

The free-market-based “solutions” have already been designed by the United Nations (think Millennium Goals), leading green-house-gas omitting obstructionist states, think tanks and institutions (think Clinton Global Initiative and’s “friends on Wall Street” divestment scheme). The NGOs are financed to the tune of billions to build normalization and acquiescence to the “new economy“, also referred to as “sustainable capitalism”. An integral aspect of “sustainable capitalism” (as if there is such a thing), includes the commodification of all Earth’s remaining natural resources to be mainstreamed by the year 2020. [“Mainstreaming Sustainable Capitalism by 2020 will require independent, collaborative and voluntary action by companies, investors, government and civil society, which we hope to accelerate by advancing the discourse on the economic benefits of sustainability.” – Sustainable Investment Paper, Generation, Feb 15, 2012, Generation Investment founded by Al Gore and Goldman Sachs David Blood]

A key area of work being done at a global level today on behalf of oligarch financiers, is the imposing of western values throughout the world via soft power. No one is in a better position to accomplish this more successfully than those at the helm of the non-profit industrial complex. Both Avaaz and 350, perhaps the most influential (thus most powerful) founding members of GCCA, have successfully spread their tentacles across the globe, having become international in scope. Such soft power not only acclimatizes foreign countries to western (non)values and (corporate)culture, it lends itself to the strategies devised for destabilizations and continued imperialism and colonization by imperial states. Money flows from the corporations and oligarchs, through the foundations (tax free) to the NGOs, to training sessions and workshops set up in countries where the western influence (and authority) subtly seeks to embed itself. The fact that the target audience is youth is not coincidental; rather it is very much strategic.

“A five-day Beautiful Trouble training session for 25 young climate activists was organised jointly with and Avaaz in September with participants from Belarus, Hungary, Montenegro, Poland, Russia, Serbia, Slovakia and Ukraine. GCCA provided expertise, outreach, logistical support and part of the funding for the session, while the group shared an innovative methodology that has proved successful at bringing people out on the street and encouraging them to join the global movement. As a direct result of this session, youth groups organised Peoples’ Climate March actions on 21st September in both Budapest and Warsaw, and successfully used these tactics to take a visible stand against a government squeeze on civil society space in Hungary. GCCA will continue to support the groups involved as they work to mobilise citizens across the region.” — GCCA Annual Report 2014 [Emphasis added]

As the aforementioned avalanche of social media regarding the so-called Climate March demonstrates, Avaaz co-founder Ricken Patel certainly was accurate in his guidance to harness the power of social media via mobile phones in his 2007 report for the Gates Foundation. [Prospects for e-Advocacy in the Global South: A Res Publica Report for the Gates Foundation | Source]

Social Media & the Cellular Savior

In the report, Paten states the following under the heading “The Cellular Savior”:

“The mobile phone is changing the way the global south communicates. Even as the number of landlines grows slowly, the growth of mobile phones is sky-rocketing, changing the connectivity potential for the planet…. What these figures indicate is that mobile phones are a great opportunity for e-advocates who want to reach a mass audience, and the applications are endless. [p. 18]


… After the successful implementation of SMS [text messaging] campaigns at the national level, the Gates Foundation might decide to fund an international SMS campaign. Unlike the local SCO partners of the pilot programs, an international campaign would partner with international advocacy organizations with strong technology programs like Greenpeace, Oxfam, and the new international e-advocacy organization Avaaz.” [p. 41] [highlighted text in original document]

If nothing else, the #WalktheWalk campaign devised by Purpose Inc. must have been a refreshing change from the multiple hate campaigns unleashed by Purpose Inc. that were created to build public acquiescence for illegal U.S. led airstrikes to commence on Syria. [Further reading: SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire]

Syria Voices FB photo Obama

State of Play on the People’s Climate March

The Climate Spectacle in New York City was overseen/managed by the Rockefeller Brothers Fund from the onset. The members only “State of Play on the People’s Climate March event listed by the Environmental Grantmakers Association Website (posted August 20, 2014 – 1:00pm) stated the following:

“An unprecedented 550 organizations from labor, faith, environment and justice movements are coming together to make the September 21st People’s Climate March the largest ever public mobilization on climate. Join us to learn why such a huge diversity of organizations, networks, and individuals are mobilizing at this key moment, just days before the Climate Leaders Summit hosted by Ban Ki-moon. We’ll discuss how organizations are working together to bridge movements, as this effort not only seeks to raise awareness for climate impacts, but also open a significant political narrative about economic and environmental justice.


  • Irene Krarup, Executive Director, V. Kann Rasmussen Foundation (moderator)
  • Emma Ruby-Sachs, Campaigns Manager, Avaaz
  • Jamie Henn, Political and Communications Director,
  • Eddie Bautista, Executive Director, NYCEJA”

“This will be the first of a series of two calls – the second will be a funder-only conversation during the first week of September. If you are unable to make either call and still want to learn more, please feel free to contact Stephanie Bencivenga of Rockefeller Brothers Fund (sbencivenga[at] or Irene Krarup of V.K. Rasmussen Foundation (ikrarup[at]” [Emphasis added]

Tom Steyer #Walks the Walk

Steyer Walk the Walk

“@*TomSteyer and @NextGenClimate #WalkTheWalk on climate change. Will you?”Next Gen Climate, Sept 18, 2014

Do the Math Tour Tom Steyer

Camaraderie tours: Right: Bill McKibben, left: Tom Steyer

The environmental movement is strategically sought by (and controlled by) the very members of the same 1% whose privileged lives are not only predicated off continued reliance on a carbon based economy, but profit from its continuance: “Notably, the President of, Bill McKibben, is a close friend of Tom Steyer. Steyer is a billionaire hedge fund manager and founder of Next Gen Climate. In 2012, McKibben and Steyer hiked through the Adirondack Mountains, where the two men bonded and McKibben encouraged Steyer to become active in environmental causes, including opposition to the Keystone XL pipeline.” [Source: “How a Club of Billionaires and Their Foundations Control the Environmental Movement and Obama’s EP”] In addition, this following excerpt from a Time magazine article illustrates how the elite not only influence NGOs, but government itself: “So when Barack Obama appeared at Tom Steyer’s San Francisco home for a fundraiser last year, the President had to know there would be an ask. The 56-year-old Steyer is a hedge-fund billionaire and a major-league Democratic donor.” [Source]

McKibben and Steyer March-7

Photo: People’s Climate March, 2014. Bill McKibben ( founder) with Tom Steyer, hedge fund billionaire and founder of Generation Next

Flood Wall Street | Fitzgibbon Media

The #WalktheWalk press release was conducted by the high-profile PR agency Fitzgibbon Media. Fitzgibbon Clients include, SumOfUs, Purpose, MoveOn (an Avaaz co-founder), Credo, The Nation Institute and Amnesty International to name a few.

Note that the Flood Wall Street press coverage is also featured on the Fitzgibbon website (under the “coverage” section).

Fitzgibbon attributes the “alternative, direct action”, branded “Flood Wall Street” (supposedly independent from the largest climate spectacle in history) media coverage to their client, Energy Action Coalition.

Energy Action Coalition (“a coalition of 50 leading youth organizations throughout the U.S. and Canada.”) partners include The Responsible Endowments Coalition, Southern Energy Network (a founding member of the Energy Action Coalition), Green for All (a Ceres partner;’s Van Jones is co-founder of Green for All and serves as president) and Groundswell (It is important to note the White House Office and connections/advisors. Supporters include David Rockefeller Fund, Rockefeller Foundation , Rockefeller Brothers Fund and the Calvert foundation (a Ceres partner). Groundswell Board of Directors includes Jessica Bailey, Program Officer for the Rockefeller Brother Fund’s global and domestic Sustainable Development program.

That the “notable” speakers highlighted in the Flood Wall Street media release (Monday September 22, 2014), were an all-white liberal cast (inclusive of’s Klein and McKibben) is completely lost on society at large is nothing less than a tragedy – classism and racism so normalized that it goes virtually unnoticed. Indeed, the non-profit industrial complex is built on a foundation of white privilege and liberalism with the mainstream populace identifying with those in the ivory towers rather than those being pissed upon down below.

The Flood Wall Street twitter account demonstrates that those at the helm did not choose to take cues from radical activists, nor those oppressed and marginalized, but rather a slew of liberal sycophants and big greens including Bill McKibben, alliances, Energy Action Coalition, Green For All, Nature Conservancy, WWF, TckTckTck /TckTckTck alliances, Al Gore/Gore Alliances, etc.

After Party Peoples Climate March

Photo: The after-spectacle party with Bill McKibben ( on left and Van Jones ( Board, Green for All, etc.) on right. Note the servers and wine glasses in the background.

And while the champagne undoubtedly over-flowed at the A-list celebration that followed the spectacle from afar, a 63 year-old man from Chicago, IL missed his flight as he sat over-night in jail with other well-meaning citizens/protestors that were arrested at the Flood Wall Street action.

Well intentioned Flood Wall Street protestors chanted “Who do you protect? Who do you serve?” The problem is that their questions were directed to the wrong group of people.

A Groundswell of Revolving Doors

“Climate change affects struggling communities first and worst. Yet, working families are all too often priced out of being part of the solution. By making clean energy simple and affordable at the community level, Groundswell is paving the way for a strong-and inclusive-clean economy.” – Van Jones, Adviser to Groundswell

Groundswell’s theory of change is that of “civic consumption.” A model to save the planet by further consuming: “When we join together, we can drive prices down and give more business to the companies that are doing the greatest good.” (Emphasis in the original.) [Source] It’s important to note that & Avaaz are simply the behavioural change agents at the front of the stage. It’s behind the curtain where the future is being designed, by NGOs and institutions further up the food chain of hierarchy (Groundswell, B-Team, Generation Investments, Clinton Global Initiative, United Nations, etc. etc.) This is the paradigmatic design of the NGOs at the forefront and why they are paid to build acquiescence to through financial support. The need to normalize insanity – actions that will change nothing – is paramount.

The revolving door between the foundations and the NGOs they finance can best be demonstrated by the career path of Jessy Tolkan. Tolkan served as the Political Director for Green For All. Green for All was officially launched in September 2007 at the Clinton Global Initiative (as was 1Sky). Prior to her role at Green For All, Tolkan served as Executive Director for Energy Action Coalition. In addition, Tolkan serves/served on the Steering Committee of Rockefeller incubator project 1Sky (merged with in 2011), as well as the Board of Directors, Groundswell, and many many others. Tolkan also serves as the Global Director of Electric Vehicle Infrastructure Development for two muliti-national automakers Renault and Nissan. Today, joining in the footsteps of a multitude of other establishment “environmentalists” such as Rigg (The Varda Group), Tolkan is the President of Tolkan & Co., strategy firm with clients ranging from the Working Families Party to the Renault-Nissan Corporation.

“SXSW Eco speaker Tolkan has impeccable environmental and social justice credentials. In 2008, she was arrested in front of the White House. By 2011, she was inside, meeting with President Obama to discuss the Keysone XL pipeline. She arrived at the Austin enviro conference fresh from the recent #FloodWallStreet protest. But her presentation, “The Road to Environmental Revolution … Powered by Consumers” wasn’t about public protests. It was about direct action of another kind, the kind determined by where you put your dollars….” — October 15, 2014, Advancing the Electric Car Revolution One Voting Consumer At a Time

The capture of any and all grass roots movements that may gain traction (against all odds) is also a task of paramount importance. The non-profit industrial complex, to which such agencies are part of, are expected to bring radical movements into the fold of “reason”, that is not necessarily spoken but rather just understood:

When we collaborated on a #blacklivesmatter Die-In at the NYC City Council on December 8, 2014, Groundswell successfully insured our action graced the front page of the New York Times.” – Groundswell Website

Flood Wall Street | Bomb Syria


Wag the dog. Flood Wall Street. Bomb Syria! Image courtesy of Mark Gould

On September 22, 2014, the day following Obama’s regurgitated message “I #Walkthewalk on climate change”… while all eyes were on “Flood Wall Street”, the Obama administration began bombing Syria. With yet another illegal attack/invasion, this would be his 8th war on Muslim states, making former war criminal George Bush look like a school boy in comparison. Yet, as per usual, the “progressive greens” would not attack Obama on his latest illegal attack on a sovereign country, rather, they would respond with the following comment posted alongside the image featured on the Facebook page. The date was September 23, 2014; a full day after the Obama administration began bombing Syria:

“Wondering if President Obama was listening this weekend? Here’s what he said when he went to the UN today:”

The above comment with the image (below) was posted on September 23, 2014 on the Facebook page. A full day after the Obama administration began bombing Syria.


As of September 25, 2014 (9:53am) 4,910 others “liked” this and 3,316 shared it. The commencement of yet another country being bombed by the U.S. government all while the U.S. fails to meet the needs of its own citizens appears completely lost on followers.

Yet, buried within the comments under the graphic above that captures the delusional hopium and branding of Obama is a comment that actually does reflect our existing reality:

“fuck his bourgeois imperialist ass, no surprise with all those damn capitalist ngos “marching”….we need a real mass movement not this clownery” – Ricardito Ramos

Sadly, it doesn’t take much these days for a PR campaign to successfully transform the world’s greatest war criminal/terrorist into a hero while simultaneously portraying a leader of a sovereign state, who refuses to be a puppet to the U.S., as yet another crazed “dictator”.

Nor does it take much to sell the white Hollywood actor Leonardo DiCaprio, fossil-fuel glutton/consumer extraordinaire,   as the United Nation’s “new voice for climate advocacy” and voice of Indigenous Peoples – while Bolivia’s first Indigenous President, Evo Morales (whose 2009 demand for the Earth not to exceed 1C was crushed by the NPIC) and Uruguay President Jose Mujica, a model for voluntary disciplined minimalism, go ignored by the NPIC and the media in tandem.

20 September 2014 – As the eyes of the world turn to New York City, where thousands of people are expected to gather tomorrow for a massive march in advance of a United Nations climate summit, Secretary-General Ban Ki-moon today welcomed UN Messenger of Peace, Leonardo DiCaprio, who he has hailed as the world body’s “new voice for climate advocacy.”

Edward Bernays applauds.

The phrase “actions speak louder than words” has no room in a culture intoxicated with celebrity fetish.

Leo - Indigenous Hero

People’s Climate March. Celebrity fetish.

“When a strong, powerful and passionate unabashedly INDIGENOUS LEADER [Evo Morales] becomes PRESIDENT of his homelands and uses that to push the notion that Mother Earth is a Living Being and has rights as humans do AND makes a passionate speech the same day as a European/American celebrity [Leonardo DiCaprio] does the same and the European/American celebrity is declared a hero around the village fires there is nothing left to discuss except how assimilated Indigenous people’s minds really value white beauty standards over Indigenous integrity, strength and power. SMDH” – Rosstopher Sirhc

give a fuck DSC_0137 copy

While et. al. appeal to the populace to place their energy and “hope” into begging to their “leaders”, a dose of reality may be in order. They don’t give a fuck about the planet. They don’t give a fuck about Iraqis. They don’t give a fuck about Ukrainians. They don’t give a fuck about the Congolese. They don’t give a fuck about Syrians. They don’t give a fuck about Haitians. And they DON’T GIVE A FUCK ABOUT YOU. Not today, not tomorrow. The sooner we acknowledge this, the better off we will be.

Bromides, Platitudes, and Cliches: Defending those that Protect Capital

“See, I’ve been reading these threads [that pertain to the investigation into the People’s Climate March], and when I ask pertinent questions, what I keep getting is bromides, platitudes, and cliches… I can’t help but ask myself, isn’t that what this march is about? If it weren’t, it seems to me that there would be more substance to the responses I keep getting, and reading.” – Tom Frank, Sept 17, 2014, FaceBook

Who could argue that 400,000 citizens working hand-in-hand with their children, family and neighbours, transforming 400,000 (grass) lawns, boulevards and public spaces into beautiful food gardens (a political act in itself) would have had far more effect in establishing a path to self-sufficiency and energy efficiency than burning fossil fuels and energies to partake in a spectacle – a spectacle created only to build acquiescence to further collective insanity.

Until there is no more bread, finally leaving one too hungry to be entertained by the circus any longer, we will not see the take-down of those who oppress us nor will we bear witness to the necessary destruction of the industrialized capitalist system built upon patriarchy, racism, classism, imperialism, colonialism and ecological devastation. Decades of indoctrination, obedience, pacification and overindulgence has left us docile and incapable of mustering up the necessary courage for meaningful, difficult, real resistance … the kind that puts the fear of “god” into the state. The privileged – until no longer privileged and famished – will not participate in a revolution. National Endowment for Democracy (NED) financed “revolutions” do not count. And this is our reality. This is what we must face – if we are to change the writing on the wall in any regard.

Excerpt from End Game:

“I just got home from talking to a … longtime activist. She told me of a campaign she participated in a few years ago to try to stop the government and transnational timber corporations from spraying Agent Orange, a potent defoliant and teratogen, in the forests of Oregon. Whenever activists learned a hillside was going to be sprayed, they assembled there, hoping their presence would stop the poisoning. But each time, like clockwork, helicopters appeared, and each time, like clockwork, helicopters dumped loads of Agent Orange onto the hillside and onto the protesting activists. The campaign did not succeed. “‘But,’ she said to me, ‘I’ll tell you what did. A bunch of Vietnam vets lived in those hills, and they sent messages to the Bureau of Land Management and to Weyerhauser, Boise Cascade, and the other timber companies saying, ‘We knows the names of your helicopter pilots, and we know their addresses.’ “I waited for her to finish. “‘You know what happened next?’ she asked. “‘I think I do,’ I responded. “‘Exactly,’ she said. ‘The spraying stopped.'”



[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Political Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia.]

Note on Credibility & Lack of Impartiality of Those Making Anti-Syria Allegations

In Gaza,

August 25, 2015

by Eva Bartlett

So today, coming across yet another tool of the Imperialist/Zionist war on Syria who is sharing propaganda photos and posts which purport the depicted people to be victims of the Syrian Army, we dug a little deeper.

Who was the photographer? Are these photos *actually* from Syria or elsewhere? *If* in Syria, when were the photos taken, where, what context…?

This would be a gargantuan investigation, if one is to look at every MSM allegation against Syria and follow the photo trail. It needs to be done, but will certainly take much time, as there is SO much mis-information and outright LIES out there on Syria (for example, Ken Roth of Human Rights Watch tweeting a video of zionist-bombed and flattened al-Shujayee, Gaza, summer 2014, and claiming it to be Aleppo under “Assad’s barrel bombs”… that is just one of Roth’s many deceitful tweets. Due to outcry, he had to retract his tweet, but that hasn’t stopped his further lies.).

However, let’s take the case of Khaled Khatib, a photographer in Aleppo whose photos many MSM publications have used.

His photos put hearts on sleeves of easily-duped, perhaps well-intended viewers… But where is he photographing from, and with whom?

Khatib, a member of the Imperialist-founded “White Helmets” is embedded in terrorist territory in Aleppo.

khaled khatib white helmets

This excerpt is from a February 2015 Guardian article, calling for the US to release radar information of Syrian airspace to the terrorists (Oh, sorry, “civilians” and “rescue workers”) in terrorist-held districts of Aleppo.

Who are the Syrian Civil Defence/White Helmets Khatib is a member of and propagates for?

An April 2015 article by Rick Sterling sheds critical light on these nefarious “Human Rights” actors:

WHITE HELMETS / SYRIAN CIVIL DEFENCE – This is a new organization, highly publicized as civilian rescue workers in Syria. Their video and reports have influenced Avaaz and other humanitarian groups. Avaaz refers to the White Helmets as “Syria’s respected and non-partisan civil protection force.”


In reality the White Helmets is a project created by the UK and USA. Training of civilians in Turkey has been overseen by former British military officer and current contractor, James Le Mesurier. Promotion of the program is done by “The Syria Campaign” supported by the foundation of billionaire Ayman Asfari. The White Helmets is clearly a public relations project which has received glowing publicity from HuffPo to Nicholas Kristof at the NYT. White Helmets have been heavily promoted by the U.S. Institute of Peace (U.S.IP) whose leader began the press conference by declaring “U.S.IP has been working for the Syrian Revolution from the beginning”.


Apart from the PR work, White Helmets work in areas of Aleppo and Idlib controlled by Nusra (Al Queda). The video from a medical clinic on March 16 starts with a White Helmets logo. The next video of same date and place continues with the Nusra logo.


US and UK tax dollars pay for a program which has an appealing rescue component and is then used to market and promote the USA and UK policy of regime change in Syria in de facto alliance with Nusra.


The fake “independence and neutrality” of White Helmets is shown by their active promotion of a No Fly Zone.”

In his article (and it is imperative reading!), Sterling illuminates on the other HR actors (HRW, Avaaz, MSF, PHR…) and rightly notes:

“The humanitarians pushing for intervention in Syria are not R2P (responsible to protect). They are R4W (responsible for war).”

So, when you see a heart-tugging photo by Khatib or any other White Helmet, step back and question: whose agenda do these photos serve? The answer, if you are open to knowing it, is clear.

Hint: it isn’t the Syrian people.

Report: Upworthy’s Lefty Owners Scared Employees Out of Unionization


August 10, 2015

By Sam Biddle

Report: Upworthy's Lefty Owners Scared Employees Out of Unionization

Upworthy bet millions of venture capital dollars that progressive values are the ultimate viral content. But after being forsaken by Facebook and facing layoffs, we’re told the site’s left-wing leadership has successfully fought off a staff unionization drive.

Over the weekend, I received the following anonymous message, alleging that Upworthy recently laid off six staffers and derailed an attempt by the site’s employees to form a union (Gawker Media’s editorial employees recently voted to unionize with the Writers Guild of America- East):

While Gawker, Guardian, Salon and Vice have made headlines in the media world by allowing their editorial staffs to unionize, Upworthy the feel-good rarara human rights viral website has not. The staff decided to try to unionize after 6 former Upworthy employees were laid off suddenly on a Sunday over the phone. The cofounders of Upworthy, Eli Pariser and Peter Koechley, pushed back against the staff that tried to unionize claiming that Upworthy would lose its venture capital money if people tried to unionize.

Upworthy is in big trouble but it’s done a good job of keeping out of the spotlight by saying it’s “shifting its editorial direction.” Fact: After Facebook’s algorithm messed up Upworthy’s monthly uniques, the company could no longer fall back on “We give attention to stuff that matters.” They laid off 6 people without any warning, privately telling them their pageviews weren’t enough while publicly telling the media that the laid-off employees didn’t have the storytelling abilities Upworthy needed. Now the rest of the staff is scared and disillusioned. So they tried to unionize. Upworthy, the media company that says it tries to make the world a better place, said no.

Upworthy co-founder Eli Pariser has been part of the left-wing internet vanguard for almost fifteen years. For the same web activist who until June served as board president of to scuttle a union drive by his own workers in defense of Silicon Valley investors would undermine his image as liberal wunderkind, to say the least. According to a source, Upworthy counts the AFL-CIO among its largest editorial clients.

Over email, Pariser told me he hadn’t “said no,” as the tipster claimed, but acknowledged that he discouraged the effort because capitalists don’t like unions and things are touch-and-go right now for the site:

No, we didn’t say it wouldn’t be allowed at all — Peter [Koechley] and I told our writers we support their right to form a union, and believe unions are an important force for economic equality, but that doing this now at Upworthy could come at a cost to the company in terms of our ability to raise capital.

Upworthy editor-at-large Adam Mordecai echoed Pariser’s account:

Gawker’s unionization drive sparked the idea with our writers, the layoffs were obviously a factor too.

No one said that it wasn’t going to be allowed. Everyone was given the opportunity to weigh the pros and cons, and the writers decided against taking a vote for now, as unlike the other companies that have unionized, we’re still a startup and there was concern that it might affect our ability to raise more money down the road.

The site is admittedly struggling after getting pushed off a traffic cliff by Facebook’s ever-inscrutable newsfeed algorithm: The site’s traffic plummeted 48% between December 2014 and January of this year. Its readership has declined by roughly half since then, according to Quantcast. The realization that you’ve hitched the entire future of your media startup to a third-party algorithm over which you have no control is bad enough—scaring away your Silicon Valley patrons could be fatal. Never mind that Vice, with hundreds of millions in VC cash, just voted to unionize.


McKibben’s Divestment Tour – Brought to You by Wall Street | Part IX: Mainstreaming Sustainable Capitalism

April 30, 2015

By Cory Morningstar

[Part I of this series, McKibben’s Divestment Tour – Brought to You by Wall Street, can be found here. Part II, Part III, Part IV, Part V, Part VI, Part VII, Part VIII]

“Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore and even deny anything that doesn’t fit in with the core belief.” ? Frantz Fanon, Black Skin, White Masks

Prologue: A Coup d’état of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, organizations (legitimate grassroots organizations do exist) and self-proclaimed environmentalists, who consider themselves progressive, while speaking out against the commodification of nature’s natural resources also simultaneously promote the divestment campaign. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests (via REDD), water, etc. (environmental “markets” ). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalising negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of (tax-exempt) dollars (i.e., investments) to those most accommodating in the non-profit industrial complex (via foundations), the corporations need not lift a finger; the feat is being carried out by both the legitimate and the faux environmentalists in tandem with an unsuspecting public … a public with almost no comprehension of 1. the magnitude of our ecological crisis 2. the root causes of the planetary crisis, or 3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – a fait accompli extraordinaire of unparalleled scale, with unparalleled repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is, all corporations on the planet (thus all investments on the planet) do and will continue to require massive amounts of energies (including fossil fuels) to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as the beautiful (marketing) imagery, yet they are somewhat illusory – the veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.


Al Gore and David Blood

Blood & Gore Generation: of Commodification, Privatization, and Indoctrination

“Between 2008 and 2011 the company had raised profits of nearly $218 million from institutions and wealthy investors. By 2008 Gore was able to put $35 million into hedge funds and private partnerships through the Capricorn Investment Group, a Palo Alto company founded by his Canadian billionaire buddy Jeffrey Skoll, the first president of eBay Inc.” — Forbes, November 3, 2013


“Civil society has a central role in accelerating the transition towards Sustainable Capitalism. NGOs must take a 360-degree approach to the process of mainstreaming Sustainable Capitalism, realising their ability to influence stakeholders in every part of the business ecosystem. NGOs must engage with investors, companies, regulators and policy makers to encourage the rapid and effective adoption of Sustainable Capitalism through campaigns, lobbying efforts and partnerships with the private sector.” — Sustainable Investment Paper, Generation, February 15, 2012

For an accurate grasp of the true objective behind a national/international marketing campaign (the Keystone Pipeline campaign is another fine example), one is wise to bypass the non-profit industrial complex (NPIC) in its entirety and go directly to researching the investment firms and corporations who are set to increase market share and reap billions in profits via such campaigns. Campaigns funded by foundations (set up by the oligarchs) serve and protect the system with well-oiled precision. Billions of dollars funnelled into the NPIC laundering machine, on which corporations would be taxed otherwise, have never been such a sound and secure investment.

Perhaps the most telling and revealing of the world the NPIC wishes us to embrace is the investment firm recommended by et al: Generation. [PDF: A Complete Guide to Reinvestment] Under the section “What types of reinvestment exist?, Mutual Funds,” the top two examples listed (four in total) are 1) Generation Investment Management Climate Solutions Fund II and 2) Generation Investment Management Credit Fund.

“We are advocates for Sustainable Capitalism…. The first, which is our principal platform for activity, is a partnership model whereby we collaborate with individuals, organizations, and institutions in our effort to accelerate the transition to a more sustainable form of capitalism. In addition, the Foundation also supports select grant-giving related to the field of Sustainable Capitalism, engagement with the local communities where we operate, and an employee gift-matching program.” — Generation Foundation

Generation is an independent, private, owner-managed partnership with offices in London and New York. The firm was co-founded in 2004 by Al Gore and David Blood. From 1985 to 1999, Blood served in various positions at Goldman Sachs Group, Inc. From 1999 to 2003, Blood served as a Co-Chief Executive Officer and Managing Director of Goldman Sachs Asset Management. Blood served as a director of Goldman Sachs International. Blood sits on many boards including his director position held at NewForests (“establishes US presence in May 2007 to capitalise on growing investment interest in environmental markets in the US”). Its investment strategies focus on forests, timberland, and environmental markets; “NewForests have a limited number of private accounts clients to develop particular project and policy expertise in reducing emissions from deforestation and degradation (REDD) in other countries.” (REDD and Biomass). Blood also holds a position as director of The Nature Conservancy, the revolving door for Goldman Sachs executives. [Blood’s full bio].

Mark Ferguson, Peter Harris, Peter Knight and Colin Mark Le Duc are also co-founders of Generation Investment. Both Ferguson and Harris held prestigious positions at Sachs. Al Gore is Co-Founder, Chairman, and Partner of The Climate Solutions Fund of which Marc Le Duk is also a co-founder.

Generation is largely an institutional investment management firm, operating at the wholesale level (major pension funds, foundations, etc). The corporatocracy and covertness behind such investing is apparent when one considers the fact that law restricts the amount of information that firms (that focus on institutional clients) can provide, to “ensure that the general public is not enticed into investing in unsuitable and overly complex products”. [1]

“Mainstreaming Sustainable Capitalism by *2020 will require independent, collaborative and voluntary action by companies, investors, government and civil society, which we hope to accelerate by advancing the discourse on the economic benefits of sustainability.” — Sustainable Investment Paper, Generation, February 15, 2012

[*David Blood: “…we say in our paper 2020, the truth is we have a view that it really needs to happen by 2015 – otherwise we are increasingly in trouble.” Breakthrough Capitalism Forum lecture, May 29, 2012]

A key area of focus is to ensure the capitalist system is kept intact; to establish the acceptable parameters of the “market revolution.” In particular, in concise language, Blood and Gore make it exceptionally clear that alternatives to the suicidal capitalist system need not, should not and will not be considered:

“Capitalism has great strengths and is fundamentally superior to any other system for organising economic activity. It is more efficient in allocating resources and in matching supply and demand. It is demonstrably effective in wealth creation. It is more congruent with higher levels of freedom and self-governance than any other system. It unlocks a higher fraction of the human potential with ubiquitous, organic incentives that reward hard work, ingenuity, and innovation. These strengths are why it is at the foundation of every successful economy.


“Critically, capitalism has proven itself to be adaptable and flexible enough to fit the specific needs of particular countries. Capitalism comes in many forms, from that practised in the US to the very different model that has been adopted within communist China. The causes and consequences of these variations are, of course, significant – but the more important fact remains: the mainstream debate is about how to practise capitalism not whether we should choose between capitalism and some other system.” [Emphasis added] [Source]

Generation Investment is acknowledged for its contribution in the May 2013 41-page document Institutional Pathways to Fossil-Free Investing in collaboration with Phil Aroneanu and Jamie Henn of, Bob Massie of the New Economics Institute and others interconnected within this campaign. The sponsors listed are, Responsible Endowments Coalition (REC), Sustainable Endowments Institute and Tellus Institute. [2]

“By Year Five of the simulation, the portfolio has become fossil free and its five-percent targeted reinvestment has been allocated, across a variety of asset classes, as shown in Figure 4. Half of the target (2.5 percent of the entire portfolio) can be re-allocated to sustainable, fossil-free domestic and international public equities, through existing strategies with investment managers such as Generation Investment Management, Impax Asset Management, Portfolio 21, and Trillium Asset Management, among others.” — Institutional Pathways to Fossil-Free Investing

Video: Ceres lecture featuring Bill McKibben with David Blood:

Generation’s key action is “to accelerate mainstreaming Sustainable Capitalism.” Insight into the coming corporate capture / commodification of the commons via the global implementation of “payments for ecosystem services” (PES) is made clear under the Current Initiatives section where it is stated: “Until there are policies that establish a fair price for widely understood externalities, academics and financial professionals should strive to quantify the impact of stranded assets and analyze the subsequent implications for assessing investment opportunities.” [Emphasis added.]

The top three sectors of focus for Generation are key to how the 21st century is being shaped: 1) Agricultural and Forestry Solutions (think genetic engineering, biomass burning, land grabs, and commodification of forests/REDD 2); Behaviour Change (think Avaaz/Purpose); 3) Bio-based Fuels, Plastics and Chemicals. (See all key sectors of focus that have been publicly disclosed.) (Note that et al are now publicly campaigning on/promoting the false solution of biofuels.)

Three such partnerships (publicly disclosed) include World Resources Institute, Natural Resource Defense Council (both represented on the Ceres board of directors), and The Climate Reality Project (formerly identified as Alliance for Climate Protection). Under Memberships and Initiatives, we find Ceres, the Ceres Investor Network on Climate Risk (INCR), Roundtable on Sustainable Palm Oil, and many others.

“We provide business-building expertise, access to Generation’s investment, corporate, NGO and sustainability networks and a long term strategic perspective and commitment to our portfolio companies.” [Source]

And the icing on the cake:

“Five percent of the profitability of the firm is allocated to The Generation Foundation, which will support global non-profit sustainability initiatives.”

Gore and Blood identify five key imperatives that “have the potential to accelerate the transition to Sustainable Capitalism”. The first imperative identified is the need to identify and incorporate risks from stranded assets.

Enter Carbon Tracker.

Carbon Tracker


Ruse: noun 1. an action intended to mislead, deceive, or trick; stratagem

Utilizing research from the Potsdam Institute [3], Carbon Tracker made the case for “unburnable carbon” in the July 2011 seminal report “Unburnable Carbon: are the world’s financial markets carrying a carbon bubble?” The report suggested that the top 100 coal and 100 oil-and-gas companies had a combined value in 2011 of $7.42 trillion, much of it based on reserves that can never be used. Such reserves are one example considered by Tracker that have the potential to become stranded assets – thereby exposing investors to risk. The tracker employs (and supplies) the so-called “carbon budget” as a measure (and apparatus) as to how much more carbon the world can continue to “safely” burn.

“The concept of ‘stranded assets‘ gained prominence last year when another report by the Carbon Tracker Initiative calculated that 60-80% of the world’s coal, oil, and gas reserves would be ‘unburnable’ if the world leaders agreed to emissions reductions to limit warming to 2°C…. In essence, any price on carbon or emissions reduction policy could cut oil demand enough to strand any number of a company’s proven reserves.” — Desmog Blog, September 13, 2014

Carbon Tracker’s second “unburnable carbon” report (Unburnable Carbon 2013: Wasted Capital and Stranded Assets (PDF) is co-authored with LSE’s (London School of Economics) Grantham Research Institute. The Institute has been financed/supported in part by the Global Green Growth Institute (GGGI) through a grant for US$2.16 million (£1.35 million) to fund several research project areas from 2012 to 2014. LSE’s Grantham Research Institute membership includes (but is not limited to) Fred Krupp, president of Environmental Defense Fund; Vikram Singh Mehta, chairman of Shell Companies (India); Carter Roberts, president and CEO of WWF (US); and Sir Evelyn de Rothschild, chairman of EL Rothschild Ltd.

The aim of the Grantham Research Institute is to strengthen the analytical and empirical underpinnings of the ‘green growth’ concept in relation to both developing and developed countries.” [Source] [GGGI Partners] Yvo de Boer is the Director-General of GGGI [People]. Prior to joining the global accountancy firm KPMG in 2010, Mr. de Boer led the international process to respond to climate change in the role of Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) from 2006 to 2010.

Carbon Tracker could very much be considered the key stratagem, foundation, glue and more importantly, a veil or even a shield for both the divestment campaign (global in scale), and the so-called carbon “budget.” Reports, data and papers released by this foundation-financed think tank are pumped through the channels of power, the result being the legitimization of concepts that have no basis in reality if it were not for the non-profit industrial complex, in tandem with media, ensuring no one states – or even notices – the obvious, that the emperor has no clothes.

“A vain Emperor who cares about nothing except wearing and displaying clothes hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or ‘hopelessly stupid.’ The Emperor’s ministers cannot see the clothing themselves, but pretend that they can for fear of appearing unfit for their positions and the Emperor does the same. Finally the swindlers report that the suit is finished, they mime dressing him and the Emperor marches in procession before his subjects. The townsfolk play along with the pretense, not wanting to appear unfit for their positions or stupid. Then a child in the crowd, too young to understand the desirability of keeping up the pretense, blurts out that the Emperor is wearing nothing at all and the cry is taken up by others. The Emperor cringes, suspects the assertion is true, but continues the procession.” [Source]

In this instance, the emperor is the oligarchy as a collective, the ministers are the sycophants that comprise the NPIC, and the townsfolk – not wanting to appear stupid or undeserving.

Reports such as Carbon Tracker’s serve to legitimate, normalize and thus sanction the already capitalist-sanctioned “activism” that deliberately assists in pushing forward particular policies and agendas already conceptualized (years and even decades in advance) by the funders and the elite.


Consider who finances the work of the Carbon Tracker. “The work of Carbon Tracker has been made possible by the vision and openness to innovation shown by organisations such as the following”: The Rockefeller Brothers Fund, Bloomberg Philanthropies, The Tellus Mater Foundation, Generation Foundation, Wallace Global Fund, The European Climate Foundation, The Growald Family Fund, The Joseph Rowntree Charitable Trust ,The Polden Puckham Charitable Foundation, The Ashden Trust, Zennstrom Philanthropies, MAVA Foundation, The Velux Foundation, and The Grantham Foundation. After you consider the “who” behind the financing, consider “why” the financing.

Wallace Global Fund refers to its interest in funding Carbon Tracker as Support for a collaboration between climate activists and financial analysts seeking to align the action of world capital markets with the reality of global warming.”

“The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun.” — John D. Rockefeller

Millions of dollars funnelled through foundations into institutions, who in turn churn out reports, serve a pivotal purpose. Slick reports, marketing and PR build security (and acceptance/acquiescence amongst the populace) for the investment strategies belonging to the endowments (as well as the trustees) of the very foundations such institutions/NGOs are funded by. This is nothing more than polished PR at arm’s length intended/financed to promote said investments – as well as divestments. The appearance of an independent think tank evokes trust in the public realm. The oligarchs know how to manage, shape and modify behavioural change amongst the public. We are a public of rampant consumption and continued devolution, by design. There is little doubt that the billions of dollars the elite have pumped into the NPIC must quantify as one of the best long-term investments they have ever made.

The concepts of carbon budget, stranded assets and carbon asset bubbles have indeed gained traction with many people. This is in part due to the repetitive messaging of familiar language and unthreatening implications (via a massive injection of funding; Rockefeller et al must be pleased), the précis being that a person of privilege and monetary wealth can simply move his/her money from coal or Exxon and re-invest it into “clean” investments such as massive solar projects in deliberately impoverished Africa that will export the energy to those who already have it in Europe, geothermal, biomass projects that burn the remaining Earth’s forests and whole cultures into ashes, or REDD, which commodifies Earth’s forests for the even further expansion of capital. Pick your poison wisely. In less than 30 minutes we have “saved the world” and we still retain our wealth and privilege. Yet in reality, nothing has changed, the system demands continued growth, clean energy demands fossil fuels and vast resources from an already depleted planet, and the world continues to warm. To divest and feel no consequences is far preferred (by the 1% creating 50% of all global GHG emissions) than actual/tangible divesting from vacations (flying), personal automobiles, clothes dryers, steaks, lawn-mowers, leaf-blowers, Starbucks, etc. etc. etc. – including iPhones, iPods, iEverthing, with emphasis on the word “I.”

“The investor effort, called the Carbon Asset Risk (CAR) initiative, is being coordinated by Ceres and the Carbon Tracker initiative, with support from the Global Investor Coalition on Climate Change.” — Ceres Press Release, October 24, 2013

The organizations behind the quickly-emerging “new” economy are all very much interwoven, as are the players and key people. James Leaton, Research Director for the Carbon Tracker Initiative (2010 onward), was recently featured at the May 1-2, 2013 Ceres conference with’s McKibben and Bob Massie (former president and CEO of the New Economy Coalition). Leaton was also featured at the INCR Annual Meeting at the Ceres conference titled The 21st Century Investor: Ceres Blueprint for Sustainable Investing conference which took place April 30, 2013.

Carbon Tracker is identified as one of the key NGOs engaged with the US Divest-Invest Coordinating Committee (USCC). The combination of a need to be both an environmentalist and a capitalist (definitely not in that order) in the organization is represented in the following job posting:

As You Sow job description, February 13, 2015: “Organizations in the Coalition:, Responsible Endowments Coalition, Intentional Endowments Network, Hip-Hop Caucus, Energy Action Coalition, Service Employees International Union (SEIU), Black Mesa Water Coalition, Carbon Tracker, California Student Sustainability Coalition, Divest-Invest Philanthropy, Divest-Invest Individual, Fenton Communications, Mayors Innovation Project, Coalition for Environmentally Responsible Economies (CERES), New Economy Coalition, GreenFaith, Healthcare without Harm, Sustainable Initiatives at Partners HealthCare, As You Sow, or other organizations engaged with Divest-Invest.”

Key staff at Carbon Tracker demonstrate that a vital prerequisite to being hired/chosen by the Tracker is vast experience in carbon markets.

Prior to his role at Carbon Tracker, Leaton was a sustainability and climate change consultant at PricewaterhouseCoopers, focusing on the financial sector, advising blue chip clients on risks and “opportunities.” Prior to PricewaterhouseCoopers, Leaton spent five years at WWF as a senior policy advisor, focusing on the links between energy and finance.

“‘Assets are already being written down due to increasing competition between energy sources, air quality standards being introduced to reduce health impacts, and measures to reduce carbon pollution combining to change the energy landscape,’ said James Leaton, Research Director at Carbon Tracker. ‘Avoiding high cost, high carbon projects which are failing to deliver a return on capital will improve shareholder returns.'” — Ceres Press Release, October 24, 2013

Mark Fulton is currently an adviser to the Carbon Tracker Initiative and Senior Fellow at Ceres. He is a recognized economist (of 35 years) and market strategist at leading financial institutions including Citigroup, Salomon Bros and County Natwest. Prior to this role, Fulton was head of research at Deutsche Bank Climate Change Advisors at Deutsche Bank (from 2007 to 2012). He is currently a member of the Capital Markets Climate Initiative, UK Department of Energy and Climate Change. From 2010 to 2012 he was co-chair of the United Nations Environment Programme (UNEP) Finance Initiative Climate Change Working Group. In 2011 and 2012, Fulton served on the technical committee of the UN Secretary-General’s Sustainable Energy for All.

“‘Many of the responses investors have received from the companies thus far acknowledge that there is a legitimate risk issue around carbon reserves, and companies are open to continued engagement from the investor community to determine the scope,’ said Mark Fulton, a member of the Carbon Tracker’s Advisory Board and a Ceres adviser.” — Ceres Press Release, October 24, 2013

Anthony Hobley has been Chief Executive Officer of the Carbon Tracker Initiative since February 2014. Hobley played a key role in helping design the UK’s pilot emissions trading scheme and also in developing key aspects of the EU ETS (Emissions Trading System). Hobley was seconded to Norton Rose Fulbright’s Sydney office between 2010 and 2012 where he was heavily involved in the development of the emerging carbon and clean energy markets in Australia and Asia. He was a key figure behind the creation of the business advocacy group Businesses for a Clean Economy, a coalition of businesses arguing for a price on carbon. Anthony was also behind the creation of the business group Climate Markets & Investment Association where he is the current president. He also sits on the boards of the Verified Carbon Standards Association and on the Advisory Board to the Climate Bonds Initiative. [Source | Full Bio]

The Carbon Tracker advisory board is made up of representatives of carbon market institutions.

The board includes: Nick Robins (co-director of the UNEP Green Finance Enquiry), Lois Guthrie (CEO of the Carbon Disclosure Standards Board), Tessa Tennant (founder and board member, Association for Sustainable and Responsible Investment in Asia – ASrIA), Ben Caldecott (programme director, Smith School of Enterprise and the Environment, University of Oxford) Catherine Howarth (CEO at ShareAction), James Stacey (head of sustainable finance strategy at Earth Capital Partners), Jemma Green (previously VP of sustainable finance at JP Morgan), Meg Brown (previously director of climate and sustainability research at Citi Investment Research), Stanislas Dupré (founder & director at 2° Investing Initiative), Bevis Longstreth (previously commissioner of the United States Securities and Exchange Commission (SEC), Laura Sandys (member of parliament for South Thanet), Mark Lewis (senior sustainability analyst and co-ordinator of energy transition & climate change research at Kepler Cheuvreux), and Neil Morisetti (director of strategy at UCL Science, Technology, Engineering and Public Policy Department, previously special representative for climate change at the UK Foreign Secretary.)

Ben Caldecott’s elite standing in the interlocking directorate is extensive. Identified as a British environmentalist, economist, and commentator, he serves on the advisory board of Carbon Tracker, and as a trustee of the Green Alliance think tank. He serves as head of government advisory for Bloomberg New Energy Finance, director of the Stranded Assets Programme at the Smith School of Enterprise and the Environment, adviser to The Prince of Wales’ International Sustainability Unit, academic visitor at the Bank of England, and visiting fellow at the University of Sydney. He is head of European Policy at Climate Change Capital, directing the CCC think tank and advising CCC funds and clients on the development of policy-driven markets. Caldecott has previously worked as research director for environment and energy at the think tank Policy Exchange. Caldecott serves on the advisory network of the Natural Capital Declaration, which is key (discussed at length further in this report). Caldecott has worked in parliament and for a number of different UK government departments and international organisations, including UNEP and the Foreign & Commonwealth Office (FCO).

Caldecott has been instrumental in building government support for “clean coal.” Thus, UK leaders are all calling for an end to unabated coal – code for carbon capture and sequestration/storage.

Ben C

Above: Business Summit on Climate Leadership 2011 Speakers. Ben Caldecott – Head of European Policy, Climate Change Capital, second in from far right (Flickr, Climate Group)

Carbon capture and sequestration (CSS) and enhanced oil recovery (EOR) (which uses the sequestered CO2 to recover more oil out of depleted oil fields) is a critical component of the “new economy.” CCS is to gain acceptance as a vital component of the new “low carbon” economy where societies can continue production/burning of both coal and oil under the guise of “emissions reduction measures.” In tandem with the quiet proliferation of biomass (supported by the NPIC) and other false solutions, this economy has already begun:

“In the Weyburn oil field in Saskatchewan, Canada – where CO2 from the Dakota Gasification Company’s coal gasification plant in Beulah, ND is piped north to pump into the oil field, buying 25 more years of oil production – 2.8 times more CO2 would be released from all of the extra oil they expect to produce than the amount they ‘sequester’ (ignoring reports of leakage). In the Permian Basin (TX/NM), 47% of the amount of CO2 pumped into the ground is re-released by burning the extra oil produced (that would otherwise stay in the ground).” [Source]

Stephen Tindale, former executive director of Greenpeace UK, is another “environmentalist” in support of carbon capture and storage. In a series on his website Climate Answers , the commentary CCS: What the EU Needs to Do – Part 1, with Nick Horler, chief executive of ScottishPower, is supported by Caldecott. Both Tindale and Caldecott have contributed significant language and concepts to the discourse on climate since this 2010 piece. Here we witness just one aspect of the many realms of genius behind the marketing/branding of the instrumental stranded/bubble/budget language that has “changed everything.” Coal in particular, has been identified and condemned by both the media and NPIC as a coming stranded asset. Thus coal is “saved” from stranded status when CCS is deployed; the “carbon bubble” refrains from bursting; and the amount of “unburnable carbon” in the “carbon budget” reduced.

As with all the shaping of our shared futures by the elite, the pathway to CCS is clear in the 2008 Green Alliance paper, A Last Chance for Coal, with contributions from Ben Caldecott while at the Policy Exchange think tank. The paper notes that it is critical Europe’s commitment to CCS be realized before 2020; 12 short years away from the paper’s publication date. The year 2020 is a critical date of vast significance – a recurring deadline for all environmental market solutions to be in place.

While the front figures in the “movement” such as 350’s Bill McKibben and Naomi Klein repeat and inflate the language of stranded assets, carbon bubbles, budgets, divestment and renewable energy, the issue of CCS is rarely mentioned or touched upon, while the most critical issue that has ever faced humanity, the financialization of nature, via the global implementation of “payments for ecosystem services,” receives no attention whatsoever. It’s not that these appointed “leaders” don’t understand the “this changes everything” world that the oligarchs have been working toward for decades. They do. Consider that Caldecott, as a key figure in the delivering/marketing of mainstream finance to “clean energy” partnered with for the 2014 “Stranded Down Under Tour” in Australia.

“It appears to us that divestment is the bait and engagement is the fishing rod – divestment is vital in hooking people’s attention, and the engagement tools and analysis is [sic] essential to reel the capex [capital expenditures] in. Investors and NGOs now need to have the patience to catch enough fish.” — Carbon Tracker Website

Most, if not all organizations and investment firms promoting or affiliated with the divestment campaign have vested interests in the expansion of false solutions such as CCS, biomass, carbon credits/trading and environmental markets – all clamouring to cash in on the promise of the most unparalleled wealth opportunity of the 21st century.

The Investor Expectations: Oil and Gas Companies was developed by the IIGCC with support from Ceres’ INCR, IGCC and AIGCC. It builds on the Carbon Asset Risk (CAR) Initiative, through which 75 investors managing more than $3 trillion in assets engaged with 45 of the world’s largest fossil fuel companies. The CAR initiative is coordinated by Ceres and Carbon Tracker, with support from IIGCC and IGCC, which lead engagement with fossil fuel companies in Europe and Australia/New Zealand respectively.

The Carbon Asset Risk (CAR) Initiative: “In the long term, investors want to see fossil fuel companies adapt, remaining successful by: Focusing on fewer projects at the low end of the cost curve; Returning capital to investors; and Diversifying business toward cleaner, lower-carbon energy sources, including renewables, energy efficiency and carbon capture and storage (CCS).”


“The transition to a low-carbon economy will be the most significant economic change in history. It will be deeper, more fundamental than the industrial revolution, and faster than the technology revolution. And it’s going to happen in the next five to 10 years…. The leadership of Divest-Invest is important, the leadership at” — David Blood, Generation Investment, Divest-Invest Transcript, Fenton Communications, Wallace Global Fund, and Inst. for Policy Studies, September 22, 2014


The common definition of a Divest-Invest commitment is a pledge to divest from the top fossil fuel companies within five years and to move those assets into clean energy investments. As the movement has spread, participants have tailored the timing and sequence of commitments to their particular circumstances. The working group has recognized the variety of these circumstances and has designed this process to allow institutions to meet both their fiduciary and moral responsibilities. — Arabella Advisors, Measuring the Global Fossil Fuel Divestment Movement, September 19, 2014

The global divestment campaign targets 200 of the world’s largest publicly traded fossil-fuel corporations: 100 from oil and gas and 100 from coal. These are ranked according to the size of their proven reserves. The Measuring the Global Fossil Fuel Divestment Movement report (September 19, 2014) discloses the following:

“The working group relied upon self-reported data from individual commitments to determine the number and scope of divest-invest pledges. Individuals agreed to a standard pledge, and most completed a brief survey. The standard pledge (available at states:

  1. I will make no new investments in the top 200 oil, gas, and coal companies [as defined by the Carbon Tracker 200].
  2. I will sell my existing assets tied to these oil, gas, and coal investments within three to five years.
  3. I will invest in the new energy economy.

It is critical to note the language and the framing of the divest-invest campaign (which isn’t necessarily the same as divestment at large). To begin, the term “new” (in #3) refers to both the “new economy” and, in this instance, the “new energy economy,” which is strategic. As discussed in 2014 by Avaaz/Purpose Inc. co-founder Jeremy Heimans, the former term “green” (as in “green economy”) is, for all marketing intents and purposes, dead. For clarity, individuals agree to not invest in the top 100 public coal, oil and gas companies listed by the “Carbon Tracker 200.” All other investments appear to be fair game: biofuel/biomass, nuclear, the military-industrial complex/weapons industry, the chemical industry, factory farming, aviation, BNSF, pornography… it’s all up for grabs. One can move their investments from Exxon over to Lockheed Martin & make a killing – both literally and figuratively. Not only is there a plethora of fuel-intensive stock options/investments, those divesting are given a full five years to follow through on their commitment “to meet both their fiduciary and moral responsibilities,” meaning that a corporation/entity can announce their “commitment,” have greenwash their persona, and then five years later, when staff positions, economic opportunities, etc. have changed, toss it out with the bath water if they wish to do so. Further, it is not enough to simply divest – one must agree, most importantly, to “invest in the new energy economy.” Thus, the idea of starving the corporate stranglehold, even if only in a limited way, is effectively out the window.

Oil services companies, pipeline companies, refiners, holding facility companies, etc. are all fair game for those wishing to divest. Yet the reality is that none of these industries/companies make their big money from shareholders or stock markets. These companies make the bulk of their profits by booking reserves and selling their product directly to market. Further, most of the capital for the shale gas and oil revolution comes from private equity. “Big oil” has not been at the centre of it. Rather, the centre is comprised of smaller independent and private companies. The more one understands the industries and the business, the more one comes to the realization of what a hoax the “divest-invest” campaign actually is.

Divest-Invest Philanthropy

Divest Invest Allies and Advisors

The Divest-Invest NGO is comprised of three pillars: 1) Divest-Invest Philanthropy [4], 2) Divest-Invest Individual and 3) the Divest-Invest Advisors and Allies.

In her role as CEO of Phoenix Global Impact, Jenna Nicholas is consulting with the World Bank on social impact bonds; she is coordinating the Divest-Invest: Philanthropy Initiative, appointed by the Wallace Global Fund as of March 2014. Nicholas is an associate to Calvert Special Equities and sits on the advisory groups of the Impact Hub DC, Nexus Global Youth Summit and High Water Women. [Full Bio]

Allies and advisors of the Divest-Invest campaign are to ensure success: “Advisors and allies keep core campaign staff informed on various financial, business, community and legal trends relevant to the pledge and/or steps for follow-through…. In collaboration with Divest-Invest Philanthropy and many other movement partners and allies, we are accelerating the transition to a sustainable and equitable economy. [Source]

Such groups are popping up everywhere. Whether there are dozens, hundreds or even thousands has yet to be ascertained. But one thing is certain. They have been tactically preparing for the “new economy” windfall.

Consider the 2° Investing Initiative [2°ii], a multi-stakeholder think tank working to align the financial sector with 2°C climate goals: “Our association consists of more than 30 member organizations and 60 individual members, most of whom are serving in financial institutions (banks, asset management, private equity, brokerage, etc.). Some other members are experts from different fields (consulting, accounting, extra-financial analysis, etc.), either researchers (economy, climate economics), or public servants. Two of our members are Members of the European Parliament (former Ministers of Environment in their respective countries).”


2C Investing Members

Peers and links within this particular interlocking directorate include the Carbon Tracker Initiative (which coined the term “carbon bubble”), Long Finance, Finance Watch, OECD, Climate Change Capital, UNEP-FI (a partnership between the United Nations Environment Programme and financial institutions), Asset Owners Disclosure Project, Climate Policy Initiative, E3G (Third Generation Environmentalism), CDC Climat, McKinsey Global Institute, Climate Bonds Initiative, BNEF (Bloomberg), GABV (Global Alliance for Banking on Values), BankTrack and The Institutional Investors Group on Climate Change (IIGCC is a Ceres initiative).

Over and over again we witness (yet ignore) the interlocking directorate: NGOs, executive board members, advisors, fellows, CEOs, politicians, bankers and media – all working together for the expansion of capital markets. And although the divestment campaign appears fresh out of nowhere, the NGOs assigned to capture the public’s trust, waiting in the wings, did not simply fall from the summer sky. The organizing and deployment is precise, strategic, seductive and global in scale.

As one investigates the history and financing of the divestment campaign, one begins to recognize specific organizations that appear/overlap more frequently than others, for example, Ceres, Ceres entities, United Nations organizations, and Carbon Tracker. These groups lead in shaping the public opinion and providing the discourse required to implement already conceived/awaiting policies that serve hegemonic interests (expansion of capital markets), while simultaneously securing, strengthening and insulating capitalism itself.

Investment Terminology

In the July 7, 2014 article, Why the Fossil Fuel Divestment Movement is a Farce, the author sheds much needed light on investment terminologies and information that are little understood by the average citizen:

“Notice the words ‘publicly traded.’ In other words, fossil fuel divestment would target only major corporations that are listed on the stock market. But pension funds and endowments, the entities largely targeted by the campaign, invest hundreds of billions of dollars in privately traded securities, such as hedge funds and private equity – vehicles that are invested at all levels of the fossil fuel economy. (In particular, hedge funds and private equity have been found to be the key financial backers of the fracking boom.) Were the Massachusetts divestment bill to pass, state pension funds would invariably still be invested in the fossil fuel economy.”


Graphic: Public companies represent a small piece of the pie; $7 trillion in fossil fuel reserves as opposed to private and national companies that represent three times this market size. Source

The cautionary reference to hedge funds is significant. Note that Blood & Gore’s Generation Investment is a hedge fund. Also note the tight relationship between founder Bill McKibben, hedge fund billionaire Tom Steyer, the US Democratic Party and the crème de la crème of the establishment Left (to be discussed later in this report). On May 6, 2014 CNN reported that the top 25 hedge fund managers took home $21 billion among them.

The author [Why the Fossil Fuel Divestment Movement is a Farce] continues:

“The divestment campaign argues that 200 publicly traded fossil fuel companies dominate the fossil fuel exploration market. But they ignore that such companies frequently depend on private equity and hedge funds for financing new investments when large banks are uninterested in taking on further risk. The public can rarely (if ever) verify that these types of arrangements take place, even if it is a teacher attempting to verify what her pension fund is doing with her money.


“The divestment campaign argues that 200 publicly traded fossil fuel companies dominate the fossil fuel exploration market. But they ignore that such companies frequently depend on private equity and hedge funds for financing new investments when large banks are uninterested in taking on further risk. The public can rarely (if ever) verify that these types of arrangements take place, even if it is a teacher attempting to verify what her pension fund is doing with her money.


“Pension funds and endowments have not always invested in the private market. In the 1980s and before, in fact, they were almost exclusively invested in publicly traded securities. Laws such as the Securities Act of 1933, the Securities Exchange Act of 1934 and the Investment Company Act of 1940 allowed the public to verify how the companies in which pension funds and endowments were investing used their funds and provided transparency to investors in order to prevent fraudulent activity.


“By focusing only on publicly traded securities, the fossil fuel divestment campaign ignores the corporate misdeeds of a sector that holds billions of dollars of investments in a dirty energy economy.


“The same is not possible with privately traded alternative investments, which have been on the rise since the early 1990s. (It is difficult to ascertain why exactly pension funds and endowments have funneled assets into private markets, as there is little evidence that they perform any better than stocks and bonds and a great deal of evidence that they are far riskier. Private market money managers are notorious as great salesmen, and a series of pay-to-play scandals have implicated some of the largest hedge funds and private equity firms.) Regardless, today pension funds and endowments are by far the largest investors in hedge funds and private equity.” [Emphasis added]


Above: Private and institutional investors represent Carbon Tracker’s largest/key target audience.

The author continues, citing conflict of interest:

“Further compromising the campaign is its questionable line of funding. It has received at least $350,000 from Jeremy Grantham, a hedge fund manager who oversees more than $500 million in assets for public pension funds in Massachusetts. According to a report from Inside Philanthropy, also receives funding from billionaire hedge fund manager Tom Steyer. (The organization declined to state exactly how much money it has received from Steyer and Grantham.)


“Farallon Capital Management, which Steyer founded, has major investments at all levels of the fossil fuel economy. While he is no longer at the helm, during his leadership it pursued major deals in fossil fuels, as a recent report from Reuters showed. In fact, the firm had been a target of student activists before he began funding them.

“Grantham, for his part, argued in an interview with The Guardian that he felt that student activists should ‘stamp their feet’ to get their university endowments to divest from fossil fuels ‘because they can do that.’ With his firm’s significant investments in the fossil fuel economy – according to first quarter 2014 filings, $1.2 billion in Chevron, $570 million in ExxonMobil and $240 million in Monsanto – he, apparently, cannot.” [Emphasis added]

Jeremy Grantham apparently encourages others to stamp their feet and divest while his firm, decidedly, does not. He is not alone. Following the media saturation of September 22, 2014 that hailed the Rockefeller Brothers Fund (RBF) divestment as a historic world event, few reported that RBF had decided to hang on to their Exxon stocks. [This is discussed at length later in this report.]

Here it is important to recall that Carbon Tracker is affiliated with London School of Economics Grantham Research Institute. Jeremy Grantham co-founded the Grantham Foundation for the Protection of the Environment in 1997. Funding was given to both Imperial College London and London School of Economics to establish the Grantham Institute for Climate Change and the Grantham Research Institute on Climate Change and the Environment. In 2011, the Grantham Foundation for the Protection of the Environment donated $1 million to both the Sierra Club and Nature Conservancy, and $2 million to the Environmental Defense Fund. The Foundation has also provided support to Greenpeace, the WWF and the Smithsonian. [Source] As noted earlier in this report, London School of Economics Grantham Research Institute membership includes (but is not limited to) Fred Krupp, president of Environmental Defense Fund; Vikram Singh Mehta, chairman of Shell Companies (India); Carter Roberts, president and CEO of WWF (US); and Sir Evelyn de Rothschild, chairman of EL Rothschild Ltd.

In the July 10, 2014 rebuttal, Why a Movement is Never a Farce, the author frames the divestment campaign as a Gandhi-esque movement. Yet there are items that an astute citizen must consider distinct red flags: “Endorsements have come from such unexpected places as the World Bank, and even former Treasury Secretary and Goldman Sachs’ COO Henry Paulson this past week.” Given the references to Gandhi and endorsements that “have come from such unexpected places as the World Bank,” it is of interest to note that Martin Luther King’s first trip to India to study Gandhi was paid for by the RJ Reynolds (tobacco empire) family (funneled through Quaker group American Friends Service Committee.) In a letter, an AFSC official writes that the trip seems to have been designed as a photo-op to “build up King as a world figure, and to have this buildup recorded in the US.”

The author then writes: “It is a sign of divestment’s power that it has gained endorsements from the likes of Wall Street, but we shouldn’t fool ourselves into trusting either Wall Street or the White House to show us the way to a new economy. Accepting endorsement, however, is not the same as taking direction; fossil fuel divestment is a grassroots movement led by students, not billionaires, and is firmly committed to justice and solidarity. I know because myself and countless other students and recent alumni – with the vital support of nonprofits – have poured the last few years of our lives into building it. Call that misdirected, sure, but don’t call it Astroturf.”

Yet it’s not “a sign of divestment’s power that it has gained endorsements from the likes of Wall Street” – the divestment campaign is Wall Street. (with McKibben at the helm) developed the divestment campaign in consultation with Wall Street. The author is, however, correct that the purpose of the divestment campaign is very much “to show us the way to a new economy.” As 21st century lambs of the oligarch, well-intentioned students are utilized, used and misdirected via tactical manipulation.

Steyer, Bloomberg, Soros & the Democrats

McKibben and Steyer March-7

Photo: People’s Climate March, 2014. Bill McKibben ( founder) with Tom Steyer, hedge fund billionaire and founder of Generation Next

“It’s a big club, and you ain’t in it.” — George Carlin

An example of so-called progressive media amplifying Carbon Tracker’s disapproval of coal use in China (Carbon Tracker report: “Energy Access: why coal is not the way out of energy poverty”) appears straightforward. As does the slide presentation published October 29, 2014 by Carbon Tracker: Is Coal a Sinking Ship? Yet perhaps it isn’t.

Consider that the demand for coal in both China and India is going to do nothing but grow. Then consider this: In an effort to support its own mines and workers and economy, China is in the process of cutting all purchases of imported coal as rapidly as possible (April 14, 2015: “China’s coal imports decline by 42 percent during first quarter…. The international coal market is saddled with excessive supplies for the moment….”). India, still trying to provide basic power to citizens, is also rejecting further dependence on international coal. On November 12, 2014 the Power and Coal Minister of India, Piyush Goyal, stated “in the next two or three years we should be able to stop imports of thermal coal.” This position has been endorsed by India’s Prime Minister. This certainly puts a damper on U.S. plans to ship an additional 100 million tons of coal per year to Asia via three proposed coal ports – an aggravating deterrent that must also extend to Australia which plans to open mega coal mines in Queensland’s Galilee Basin, as well as the world’s largest port (at Abbot Point right in the middle of the Great Barrier Reef) for export to China. Not only does India have more coal than Australia, India has 57 times more labourers.

A “no coal for China” anthem as sung by the non-profit industrial complex can also be interpreted as de facto promotion of natural gas/fracking, nuclear, etc. Consider the Bloomberg media coverage (referencing Carbon Tracker) in the article covering China moving from coal to gas. As Bloomberg (Bloomberg Philanthropies being a financial backer of Carbon Tracker) has been financing the fracking boom, one might question if there is a coordinated effort between Michael Bloomberg and former Treasury Secretary Hank Paulson who, along with billionaire Tom Steyer’s Next Generation, have launched the Risky Business Project.

From the Risky Business website:

“Launched in October, 2013, the Risky Business Project focuses on quantifying and publicizing the economic risks from the impacts of a changing climate.


“Risky Business Project co-chairs Michael R. Bloomberg, Henry Paulson, and Tom Steyer tasked the Rhodium Group, an economic research firm that specializes in analyzing disruptive global trends, with an independent assessment of the economic risks posed by a changing climate in the U.S. Rhodium convened a research team co-led by climate scientist Dr. Robert Kopp of Rutgers University and economist Dr. Solomon Hsiang of the University of California, Berkeley. Rhodium also partnered with Risk Management Solutions (RMS), the world’s largest catastrophe-modeling company for insurance, reinsurance, and investment-management companies around the world. The team’s complete assessment, along with technical appendices, is available at Rhodium’s website,”

The Risky Business Project is a joint partnership of Bloomberg Philanthropies, the Paulson Institute, and TomKat Charitable Trust (established in 2009 with funding from Tom Steyer and Kat Taylor), one of many financiers of (see image below). Additional support for the project has been provided by the Skoll Global Threats Fund, the Rockefeller Family Fund, the McKnight Foundation, the Joyce Foundation, John D. and Catherine T. MacArthur Foundation, and the Heising-Simons Foundation. Staff support for the Risky Business Project is provided by Next Generation, also co-founded by Steyer.

350 Funders

Bloomberg Philanthropies also invests in oil and gas via Willet Advisors. Logic dictates that due to its holdings/investments in the gas/fracking industry, Bloomberg will therefore highlight any victories against dirty coal – including faux ones. Thus although the divestment campaign is successful in the stigmatization of coal corporations, the label of corporate pariah does not extend to carbon sequestration schemes, industrial biomass and a score of other false solutions that will comprise the bulk share of the “clean” economy. Rather, such false solutions are grossly labeled as victorious and sought after by the appointed “leaders” of the environmental “movement.” Consider the re-tweet of the article Shell’s Global Warming Strategy Is Psychopathic & Paranoid, Says Former UK Climate Envoy by Bill McKibben in which the gist of the argument is why Shell is dragging their feet on carbon capture and sequestration. Further consider that the Bureau of Land Management’s plan to convert Nevada’s Pinyon Forests to biomass that threatens ancient rituals is backed by partner organizations such as Sierra Club, in partnership with Barrick Gold and Barrick Corp. This is just one instance of biomass facilities planned or already in operation under the guise of “clean” energy and/or carbon neutrality.

Bill McKibben Tweet CCS Shell 2

Steyer must be considered king hedge fund bourgeois extraordinaire with close ties to those in power. Time magazine, May 22, 2014: “So when Barack Obama appeared at Tom Steyer’s San Francisco home for a fundraiser last year, the President had to know there would be an ask. The 56-year-old Steyer is a hedge-fund billionaire and a major-league Democratic donor.”

August 6, 2014, Politico:

Billionaire Tom Steyer joined fellow liberal billionaire George Soros for a lunchtime meeting with Obama adviser John Podesta at the White House on Feb. 20, according to White House visitor logs. That was just days after Steyer pledged to spend $100 million on the midterm elections. Steyer also met with Podesta on March 31, along with NextGen Climate Action COO Josh Fryday and Denver attorney Ted White, managing partner of Fahr LLC, an ‘umbrella entity’ for Steyer’s various organizations.


“According to records, Steyer has visited the White House on at least 12 occasions since 2009 for meetings with top-level administration officials including Rahm Emanuel, Bill Daley, Pete Rouse, Heather Zichal, Jon Carson and David Lane. Those records only cover through April, and Steyer is known to have attended a June 25 meeting with Podesta, John Holdren, Valerie Jarrett and others to discuss his ‘Risky Business’ report on climate change.”

Exploiting climate change destruction to garner votes for the Democrats is par for the course within the NPIC; exploiting climate change destruction to further unprecedented “climate wealth opportunities” is not only the best game in town – it’s the best game on the industrialized planet.



End Notes:

[1] Source: “M. Mills, personal communication, 2010.” In Howell, Robert. “The Challenge of Sustainability for the Financial Sector.” International Journal of Environmental, Cultural, Economic and Social Sustainability.

[2] The Forum for Sustainable and Responsible Investment (US) also serves to promote the divestment campaign in the “Education Center” where one finds “Fossil Fuels, Divestment & Reinvestment.” Within this section, under other resources, the link titled Institutional Pathways to Fossil Free Investing brings us back to the May 2013 41-page document Institutional Pathways to Fossil-Free Investing [emphasis added].

[3] “Thanks to the Carbon Bubble report, we now have some better numbers to help us grapple with that question. Based on research by the Potsdam Institute, the report suggests that if the world wants an 80% chance of staying within the 2ºC limit, we should avoid emitting more than 565 gigatonnes (GT) of CO2 by 2050. That equates to just one-fifth of the world’s total proven fossil fuel reserves, which contain enough carbon to produce a massive 2,795GT of CO2, the report estimates.”

[4] The DivestInvest Philanthropy steering committee and working group members include: Ellen Dorsey, Ellen Friedman, Richard Woo, Tom VanDyck, Melissa Beck, Jenna Nicholas, Farhad Ebrahimi, Vic de Luca, David Gordon, Florence Miller, Peter Martin, Anne Stetson, Jon Jensen, John Goldstein, Shally Shanker and Ginny Quick.

Just Say No to 350

A Culture of Imbeciles

April 30, 2015

By Jay Taber

privatization of commons

When 350 targeted Bolivia and The Peoples Agreement on Climate Change for subversion in 2010, it was an act of aggression with roots in the 2009 attempted coup — funded by the U.S. State Department — in reaction to the 2008 constitutional revolution of Bolivia’s indigenous peoples. The inspiration for the indigenous uprising, that saw the world’s first indigenous head of state elected, was the 2005 attempt at privatization of Bolivia’s water by the US-based Bechtel Corporation that foreshadowed the “new economy” promoted by 350 in 2014.

Privatization Future

That “new economy” builds on other privatization schemes on a global scale; REDD and other carbon-market shell games, like fossil fuel divestment, are the ultimate institutionalization of the theft of public resources by the finance sector. The finance sector – that in 2008-2009 devastated the US and EU economies through loan fraud and bank bailouts – has now set its sights on privatizing all aspects of life on earth.


Cheerleading global privatization — enabled by UN agencies like the IMF and World Bank — are financier-sponsored NGOs like 350, Avaaz and Ceres–all of which have fundamental ties to Wall Street moguls and finance sector criminals. Having hijacked the environmental movement on behalf of Wall Street, these false fronts are currently pressing for changes in international law that would give the finance sector carte blanche in privatizing all of nature.


With the 2007 UN Declaration on the Rights of Indigenous Peoples – a threat to globalization – the finance sector immediately began co-opting the indigenous peoples movement through foundation grants to compromised NGOs approved by the UN. These compromised NGOs and individuals are paid to legitimize the annihilation of indigenous nations via UN agencies in partnership with Wall Street.

Greed Economy

Indigenous peoples from five countries told the UN Rio+20 summit that the green economy is a “crime against humanity” that ‘dollarises’ Mother Nature and strips communities of their rights.

Photo: KeystoneUSA-ZUMA / Rex Features

As indigenous nations challenge Wall Street and the UN over globalization, compromised NGOs like 350 distort reality through social and mainstream media. The “new economy” they promote is essentially what used to be called fascism. While finance sector puppets like Naomi Klein charm gullible liberals with bromides and syllogisms about sustainability, what they are in reality sustaining is totalitarian corporate control of world governance and human survival.


[Jay Taber is an associate scholar of the Center for World Indigenous Studies, a correspondent to Forum for Global Exchange, and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and activists engaged in defending democracy. As a consultant, he has assisted indigenous peoples in the European Court of Human Rights and at the United Nations. Email: tbarj [at] Website:]

WATCH: The New Economy: The Green Economy, Simply Re-branded

“We’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”

rebrand 4

WKOG Admin: It’s impossible not to notice the recent avalanche of advertisements and campaigns intended to propel “The New Economy” forward. Global in reach, drenched in holistic language and emotive imagery, these campaigns and advertisements are designed to create a global acquiescence (and even desire) for a new economic system. Yet rarely, if at all,  is the very premise of the “new economy” actually mentioned. That is, the financialization of Earth’s natural resources via the global implementation of “payments for ecosystem services” (PES).

The following text and video from the article This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe published September 15, 2014

In the video published on November 21, 2012, Heimans discloses that the “demand for the green economy is in a rut” during a lecture on Purpose’s innovative model of “movement entrepreneurship.” He states:

“…how else could movement building and mass participation help transform society? And that’s what we’re working on at Purpose. We’re thinking at Purpose not just how you build political movements but now what are some of the insights from that, that can be used to do things like scale demand for the green economy? Right? Demand for the green economy is in a rut. There isn’t large-scale demand it. What if we tried to build a movement around that and organize people in a systematic way….”

In the following Tedx talk (published September 7, 2012) the goal and the campaign to achieve the goal is made clear: kill “green” marketing (including the key term “green economy,” in order to push forward the green economy – without saying as much.

Heimans states:

“…Well, the results of our research really have two main conclusions I want to share with you today, and the first is a little startling and it may create a little bit of a disequilibrium… and that is that I think we need to kill the language and imagery and green in order to have any real shot at scaling sustainable consumption. Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

It is worth repeating:

“Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

Hence – you have the new terminology agreed upon and already being employed by both the foundations and the non-profit-industrial complex: The “new economy.”

Heimans continues:

“So they like the idea of green, it’s kind of a value they are happy to cloak themselves in, you know it’s a brand value, but the reality is market share just isn’t there because as soon as it’s even slightly difficult they’re out the door. So what do we do? So here’s some things that I think we can do that might up-end this situation and as I said it does require starting with killing green as a friend. We can’t lead with green, because most of the green products that are out there start by knocking on the front door and hitting you on the head and saying you know ‘We’re green, do the right thing.’ We need a radically different approach to the way we introduce this issue to consumers. We need to put green aside.”

Heimans summarizes the methodology:

“… the answer we think is to get behind the businesses that are at this intersection of mass participation where you can get lots of people in a network, you can grow market share very quickly of the new forms of businesses that are green, but don’t knock on the door and announce themselves as green. If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger, we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”

Heimans’ last remark is key: “If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”