Pacifism as Pathology

Financing “The Message” Behind Naomi Klein’s ‘This Changes Everything’ Project

United States Senate
Committee on Environment and Public Works

Minority Staff Report

July 30, 2014


Klein and Lewis
(L-R) Author Naomi Klein, Mrs. Universe Ashley Callingbull and director Avi Lewis attend the ‘This Changes Everything’ premiere during the Toronto International Film Festivival (Crédito: Dominik Magdziak Photography)

Page 66:

“The New York-based Sustainable Markets Foundation (SMF) is another significant fiscal sponsor. Unlike Tides, Inc., it is a relatively unknown quantity. SMF only exists on paper and has zero public presence – no website, no Facebook page, no Twitter account, nothing. Accordingly, only an extensive review of its IRS Form-990s can inform the public of its activities; however, this review was limited to 2010 and 2011 because SMF’s IRS Form-990 for 2012 is not public. Through meticulous research, the Committee identified Jay Halfon, previously discussed in this report, as the director and general counsel of SMF. The group was also the fiscal sponsor of the controversial Moreover, nearly all of the members of the Billionaire’s Club donate to SMF, including Schmidt, Global Wallace Fund, RFF, RBF, Park, Energy, and Tides.

SMF only exists on paper and has zero public presence – no website, no Facebook page, no Twitter account, nothing.”

Page 67:

  1. A SMF Project: “The Message”


Susan Rockefeller, Co-Executive Producer of the “This Changes Everything” documentary film and founding partner of Louverture Films, LLC. Louverture is the production company for the documentary film “This Changes Everything” (with The Message Productions, LLC / Klein Lewis Productions ). Photo: Rockefeller at her home on the Upper East Side in Manhattan, New York, on Sept. 8, 2015. Samira Bouaou/Epoch Times)

“The Message” is a multi-platform project on climate change. The first part of the project is a non-fiction book expected for release in fall 2014 by Naomi Klein, to be followed by a documentary currently in production. In 2011 and 2012, SMF received donations for and distributed grants to “The Message.” Specifically, in 2011, the Rockefeller Brothers Fund gave SMF $50,000 for “The Message,” Wallace Global Fund gave SMF $75,000 for “The Message,”and Schmidt Family Foundation gave $40,000 to SMF “to support development of a film titled, The Message.”

While those donations total $165,000 in 2011, that year SMF gave $112,360 – the difference seemingly represents SMF’s fiscal sponsor fee. The following year, the Schmidt Family Foundation gave SMF $100,000 “to support ‘The Message’ film.”

PDF: chainofenvironmentalcommand

[Production Company: The Message Productions, LLC/Klein Lewis Productions/Louverture Films]


(L-R) Executive Producer Alfonso Cuaron, Producer Pamela Anderson, Journalist Naomi Klein and Director Avi Lewis attend the “This Changes Everything” photo call during the 2015 Toronto International Film Festival at Ryerson Theatre on September 13, 2015 in Toronto, Canada.


The Message Links:

  •  The Message (The Schmidt Family Foundation):


  • The Message: The (R)evolutionary Power of Climate Change (which became the title of the first chapter in Klein’s book, This Changes Everything):


  • 2014 Sundance Film Festival Predictions: Avi Lewis’ The Message:


Note that it is the “impact philanthropists” who determine the strategy behind such books, movements and film formats. Listen to Katie McKenna, web and engagement director for Avi Lewis and Naomi Klein’s book/documentary outreach project, The Message (as it was referred to from 2011 to 2014). McKenna articulates in the video below how funders do their due diligence. The funders ask for proof of social change, but are more than happy to accept metrics as a substitute. Clicks, metrics, are the new currency. In this way, the NGOs are all competing for profits in the form of continued funding as a reward for achieving attention via social media metrics.

Katie McKenna: Does art change the world? Lessons from the emerging field of “impact producing” | Treehouse Talks, April 2015

“so you start thinking about data, data, where am I going to get data to prove social change?”


“you end up using social media metrics as a proxy for social change”

Must Watch Bulldozing Biodiversity Lecture by Clive Spash

Lecture in English, Bank of Austria, Vienna, 6th December 2010

A guest lecture on the economics of biodiversity management and the problems of the current ecosystems services and market based policy approaches.


Buck Up, Revolutionary Soldier


September 9, 2015

by Stephanie McMillan

Buck Up

Last week an alcoholic stood up in a sweltering meeting hall and promised his fellow workers that he’d stop drinking, so he could participate more effectively in the class struggle. He asked them to hold him to account, and they agreed to do so.

The pain of living under capitalism is bad. The eviction notice, the shocking price of food, the backstabbing among so-called friends, the humiliation at work, the pavement-melting heat, sadistic badge-wearers, torn screaming bodies, and so much blood.

For those who take on the battle against it, it can get worse. Revolutionaries always know they’re on borrowed time. Every moment not dead or in prison is to be used wisely, for these may be limited.

Meanwhile there is trouble, heartache, loneliness. We get fired. Our spouses leave us. Our kids go without. Our mothers fret.

We know that numbing our pain is self-destructive, but sometimes the choice feels like self-medication or breakdown. Still, even as we lift the bottle or pop the pill, we can’t help being aware that these temporary escapes help the capitalists disorganize and dominate us. We’re never more thoroughly pacified than when we’re out of our right minds, perceiving reality in a distorted fashion and unable to marshal a coherent response to it.

When we can, we face our fears and sorrows with clarity. Moments of resolve contend with moments of weakness, over and over and over in a constant internal struggle.

Mutual support allows us to make progress, and collective political practice offers transcendence. Like the Coup lyric goes, “power is the most effective anti-drug.”

That’s how it gets better.

A few days ago after discussing the recent decades of setbacks, the degeneration of the left and the absence of an autonomous workers movement, someone asked me: “What keeps you going?” The answer is simple: It’s the hand of a comrade from the distant past, still reaching toward a classless future. It’s the millions of us who are everywhere, getting ready. It’s Fred Hampton saying he’s not going to die by slipping on a piece of ice. It’s the stubborn refusal to submit. It’s that one worker in that meeting hall, suffering dependency, making the decision to emancipate himself in order to better serve the interests of his class as a whole.

Tensions are tightening between what is and what needs to be. Many of us sense it: a period of intense battles is at hand. We need to gather our strength, set aside distractions, wean ourselves from addictions, make ourselves fit to face the coming firestorm.

The worker who cast off his liquid crutch last week doesn’t know me, but perhaps he will read this: Comrade, your example strengthens us all. May we help keep you strong in turn. Our hands are joined in common cause.


[Stephanie McMillan’s daily comic strip “Minimum Security” is syndicated online at Universal Uclick’s She also draws and self-syndicates a weekly editorial cartoon, “Code Green.” Her website is]

McKibben’s Divestment Tour – Brought to You by Wall Street | Part XIII: The Increasing Vogue for Capitalist-Friendly Climate Discourse

September 24, 2015

By Cory Morningstar

[Part I of this series, McKibben’s Divestment Tour – Brought to You by Wall Street, can be found here. Part II, Part III, Part IV, Part V, Part VI, Part VII, Part VIII, Part IX , Part X, Part XI, Part XII]

“Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore and even deny anything that doesn’t fit in with the core belief.” ? Frantz Fanon, Black Skin, White Masks

Prologue: A Coup d’état of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalising negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

  1. the magnitude of our ecological crisis
  2. the root causes of the planetary crisis, or
  3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.


“…there comes with celebritus politicus a kind of ‘plausible deniability’ – similar to … ‘conspicuous redemption’ – in the context of climate change celebrities – that gets turned into a kind of caring denialbility designed to set loose the philanthropic sensibilities and materialalities of celebritus politicus that very often work to hide the systematic and subjective violence’s upon which neoliberal capitalism are based.”—Age of Icons, Exploring Philanthrocapitalism in the Contemporary World, 2013


“We can expect more with her new book, which focuses on climate politics and is due for release in September 2014, well timed to intervene in the debates surrounding the big UN talks in New York. Klein offers an alternative amongst the increasing vogue for capitalist-friendly climate discourse, though her 2011 article Capitalism vs the Climate may be showing its age.”— Road to Paris Website, 20 Women Making Waves in the Climate Change Debate, ICSU website. [1]

Road to Paris 2

Road to Paris 1

“It is a bitter irony of source journalism … that the most esteemed journalists are precisely the most servile.” — Lee and Solomon, 1990

Note the above reference to Klein’s book “This Changes Everything” and its September 2014 release date as “well timed to intervene in the debates surrounding the big UN talks in New York.” Indeed, This Changes Everything was the springboard for the “new economy” sought by Wall Street and empire. Note the framing of a new ideology around the word capitalism: “the increasing vogue for capitalist-friendly climate discourse” as well as “capitalist-friendly discourse”.

“Basically your ministers are not people who go in for decisions on the part of people, I don’t know whether you realize it or not…they had been looked upon as saviors.” – Ella Baker [Beyond MLK]

The simple reality that we kill capitalism —or capitalism kills us, does not draw billions in advertising revenue nor does it allow for the obtainment of public acquiescence to the financialization of Earth’s remaining commons. Thus, the framing of capitalism itself is most critical: “[Klein] leaves too much wiggle room for capitalism to escape a definitive condemnation… She seems clear enough in the analysis that pervades the book that it is capitalism, yet she repeatedly qualifies this position by decrying ‘the kind of capitalism we now have,’ ‘neoliberal’ capitalism, ‘deregulated’ capitalism, ‘unfettered’ capitalism, ‘predatory’ capitalism, ‘extractive; capitalism, and so on.” [When History Knocks, December 2014]

Capitalist friendly climate discourse has only become increasingly vogue because that’s what global media, on behalf of their owners, wish to sell us. And they have succeeded. The storyline has been swallowed, hook, line and sinker.

Klein’s contributions have not threatened capitalism; rather her efforts are utilized to not only protect it, but strengthen it.

Klein Reformist Capitalism 1

The United Nations Global Biodiversity Outlook 4 document states that “with concerted efforts at all levels, we can achieve the goals and targets of the Strategic Plan for Biodiversity 2011–2020.” (Note again the reoccurring references to the year 2020 in this report.) This is identified as critically important, as the world/UN intensifies its actions to meet the Millennium Development Goals, and “craft a successor agenda for sustainable development, and adopt a meaningful legal climate change agreement—all by the year 2015.”

And although the targets are not being met, it matters little as the key goal does not make mention in articles such as those published in the Guardian which focus solely on biodiversity loss. The Strategic Plan includes a set of 20 targets (the Aichi Biodiversity Targets),[2] in which most all are supposedly to be achieved by 2020, with the overarching goal “ultimately aimed at achieving a 2050 vision of a world where biodiversity is valued, conserved, restored and wisely used, maintaining ecosystem services, sustaining a healthy planet and delivering benefits essential for all people.

2015: On the Road to Paris.

This Changes Everything: The 2015 TckTckTck

Based on the premise that “in December 2015, the world will get a new climate deal at the COP21 meeting in Paris” it follows that the UN and those whose interests it serves, have a vested interest in ensuring that the campaign “This Changes Everything” supersedes the last campaign of this scale which was the 2009 TckTckTck campaign leading up to COP15.

“This Changes Everything, initiated by an independent and growing network of young activists and campaign groups, aims to support the global movement against climate change by building bridges with social justice movements and the science that supports them. We want to raise awareness and participation, launching a wave of protest and direct action in the run up to December’s UN climate summit in Paris – and beyond.” [See screenshot below]

This Changes Everything Campaign Screenshot

TckTckTck was a corporate driven communications campaign from its very inception. TckTckTck’s gross undermining of the world’s most vulnerable states that fought to defend the Earth will one day be understood as one of the greatest crimes against humanity that the world has ever known. The following text is from a press release obtained from Havas advertising:

As its co-founder and co-creator David Jones has led Kofi Annan’s “Tck TckTck Campaign for Climate Justice” and is Global CEO of Havas Worldwide, running all creative, marketing and design companies throughout the network of more than 300 offices. Kate Robertson is one of the co-founders of the TckTckTck campaign and has been Chairman of the Euro RSCG Group since 2006.”

It is critical to note that, Avaaz , Greenpeace and Oxfam are the first NGO signatories to have partnered in this effort (as well as founding members of Global Campaign for Climate Action) with many of the planets most powerful corporate entities such as EDF (owns/operates three of the world’s top ten nuclear power plants by capacity), Virgin Group and Lloyds Bank. According to Hoggan and Associates Public Relations Firm (a venture of the DeSmog Blog co-founder Jim Hoggan) during the 5 months of the campaign, TckTckTck and its partners registered 15.5 million names worldwide on an online petition. Also note that GCCA/TckTckTck was the leading NGO behind the 2014 People’s Climate March.

Consider the cunning and exhaustive marketing endeavour to re-frame the corporate global capture of nature’s commons (ecosystem services) as holistic, honest, and ethical. Thus, one could reasonably hypothesize that the foundations and institutions (that brilliantly strategize for the protection and expansion of hegemonic power) would gladly welcome, and far prefer, the “This Changes Everything” campaign. A multi-million dollar “Tck-esque” campaign, financed by the United Nations, is as old and tired as the green economy. The patina is damaged. A citizen-led mobilization lends much needed legitimacy – for the most fraudulent agenda to ever be realized by the world’s most powerful psychopaths.

With the divestment movement and Klein at the helm, in addition to its in partnership The Guardian (who has also partnered with the Klein personally outside of and endorsement from the UN, et al have a position in the media to create mobilizations on cue, simply by calling out on its army of divestment students, now global in scope. In the This Changes Everything website it should be noted that within Klein’s bio, continues to be referred to as a global grassroots movement. Disregarding the fact that 1Sky (which merged with 350 in 2011) was an incubator project of the Rockefeller Foundation; it is still an NGO whose annual incomes exceeds millions; and rewards staff with six-figure salaries. Due to its now global size (not to mention its oligarchic origins), is very far removed from the true concept of grass roots. The word disingenuous, in regard to this claim, is an immense understatement.

“But what appears as a natural property of the charismatic celebrity is actually produced by discourses of celebrity. (Matt Hills, 2005:151) The capitalist system uses celebrities to promote individualism and illusions of democracy (the ‘anyone can do it’ myth)[…] capitalism retains its hold on society, by reducing all human activity to private ‘personalities’ and the inner life of the individual.” (Giles, 2000:19 and 72)


“Credible celebrity endorsers can be deadly efficient in cutting into the toughest markets and combating the fiercest consumer resistance.”—Celebrity Culture,2006


“Any account of celebrities must be predicated on the recognition that ‘the interests served are first of all those of capital'”—Celebrity Culture, 2006 citing Graeme Turner

When promoting her 2000 book, No Logo, in an interview with the Guardian, Klein claimed that Apple and other corporations were selling the consumers own ideas back to them (by tapping into their aspirations and dreams). Klein stated: “People are drawn to these brands because they are selling their own ideas back to them. They are selling the most powerful ideas that we have in our culture such as transcendence, and community, even democracy. These are all brand meanings now.” Her observation was dead-on. This begs the question of how an individual, once astute, can 15 years later, be blind to the parallels: an almost identical global marketing scheme now being applied to the populace in order to capture and privatize the natural environment. Today, Wall Street and other corporations are selling back consumers their own ideas by tapping into their aspirations and dreams.

Just as hopes and dreams can now be bought and sold by advertising moguls, states and corporations, nature will be bought and sold by states and corporations, in large part, made possible by the same social media that serves as the gateway for unprecedented manipulation, coercion, social engineering, and distraction. People are drawn to the manufactured illusions and false promises (renewable energy for all, a green utopia, etc.) precisely because they are being sold their very own ideas (embodied in aspirations and dreams) back to them. Indeed, as Klein herself stated “They are selling the most powerful ideas that we have in our culture such as transcendence, and community, even democracy. These are all brand meanings now.” The difference is that whereby Apple et. al. delivered on ideas embodied in aspirations and dreams via singular consumer products, the “new economy” that Klein et. al. advocate for, have every intention on delivering on our ideas embodied in aspirations and dreams— in relation to our future within the natural world—by further expanding capital and commodifying the whole of Earth’s natural commons. Klein and her ivory tower cohorts provide the hope and dreams (“The convenient truth is that we can seize this existential crisis to transform our failed system and build something radically better”, This Changes Everything), while behind the facade of solar panels, wind mills and co-operatives, in which the world’s most powerful institutions and oligarchs provide the predetermined “solutions”. “Solutions” that the NPIC ensure remain shrouded in darkness.

Some things don’t change. Two things that don’t change are 1) permanent/continual economic growth is a non-negotiable imperative of the capitalist economic system and 2) capitalists will stop at absolutely nothing to further capital. It is only through the acquisition of labor of blacks, the oppressed and colonized peoples (via racism, classism, imperialism and colonialism and patriarchy), that the privileged can cling to their belief that the current crisis is somehow salvageable. With this in mind, the strategy to have a global populace not only simply acquiesce to, but “demand” global “leaders” roll out “sustainable capitalism” (i.e. payment for ecosystems services, which is marketed, and consequently interpreted by the public, as nothing more than the “new economy”, sold by McKibben, Klein et al., under the guise of vogue, capitalist-friendly climate discourse), must be considered the most brilliant hoax since Buffett’s KXL.

For the people to take to the streets, demanding what the establishment decided upon long ago is surely worth a toast of champagne on Wall Street as they laugh all the way to the bank.

The paradox of having been blinded by the spectacle is the cult-esque faith that the new economy will save us, even as it further propels us to complete and absolute annihilation.

“We will tell you what you want to hear. You need not ever look in the mirror. We are your moral alibi. Love us. Protect us. We are you.”


While Klein writes that “What the climate needs now is a contraction in humanity’s use of resources; what our economic model demands is unfettered expansion”, her push on divestment promises us the exact opposite. The “renewable energy revolution” (for those of privilege) based upon and dependent upon infinite and unfathomable amounts of steel, cement, aluminum and copper (all to be pillaged from an already exhausted planet), represents just one aspect of a goal grounded in denial. Further, when one takes into account that approx. 70% of all wind turbine supplies are manufactured by just 10 corporations, we can better comprehend a global campaign whose goal is to further empower the technocratic elite classes and strengthen corporate dominance. In the paper Fetishisms of Apocalypse, the author observes the pervasive framing of what mirrors the divestment ideology: “ruling elites have to be persuaded to act in their own interest now… forcing a wholly separate Society to homogenise itself around elite managers and their technological and organisational fixes.”


Branding the Bourgeoisie

While Oprah Winfrey’s goal/vision is to divert protesters into Martin Luther King’s “strategic” model, Klein’s efforts divert protestors into the establishments “strategic” model. Klein’s celebrity partner Russell Brand (at the fore-front of the 21st century trend of the bourgeoisie-revolutionary), makes his revolutionary stance clear (This Changes Everything UK, March 28, 2015) when he instructs his followers that “a facility for the will of the people [is] to be represented… so we have the ability to influence the institutions that control us…” Unfortunately, Brand has not been privy to a simple fact as articulated by a legitimate revolutionary voice, that of Assata Shakur, who warned long ago that “[N]obody in the world, nobody in history, has ever gotten their freedom by appealing to the moral sense of the people who were oppressing them.” Brand adds that “if we can’t influence those institutions, then the institutions have to go”. Yet, the reality is that institutionsl are merely bureaucracies “whose very functions are, first: to make money, and second: to pacify the masses by diverting their discontent into compromises with capital.”[Source] In Brand’s urging to create a facility “so we have the ability to influence the institutions that control us”, he reinforces both the system’s authority and illusion of democracy.

The following observation is quickly becoming most prophetic as the populace continues to be enraptured by the spectacle:

“These historical distortions aren’t just academic: they affect how we view militancy and moderation today. If activists and supporters aren’t aware of the contribution that rowdy non-nonviolent marches made to the campaign, they might instead chalk it up to King’s horse-trading, and thus submit to elite calls for tighter leadership and a cooling-off period—a course that would undermine the crucial momentum of the movement. (Selma producer Oprah Winfrey has said it’s precisely her intention to divert protesters into King’s ‘strategic’ model.) If they come to associate the archetype of the well-funded, well-connected leader with strategic wisdom, they may find themselves embracing the next faux messianic figure who emerges to channel revolutionary energies into reformism, despite the fact that decades of liberal church leadership have brought real losses to the black community, including rollback of the Voting Rights Act.”Beyond MLK

Poet and writer Ryszard Kapuscinski, once offered that “Oil is a resource that anaesthetizes thought, blurs vision, and corrupts.” Perhaps this anaesthetization also lends itself to the origins of infinite growth as sacrosanct, coupled with a collective and insatiable thirst for artificial needs and false prophets — that can seemingly not be quenched. Like the 17th century mad hatters poisoned by mercury, perhaps the thought process of today’s productivist environmentalists have been anaesthetized, blurred and corrupted—by oil.

Embracing Our Icons of Privilege

“Celebrities are developed to make money”— Graeme Turner, 2004:34


Vogue Magazine (August 26, 2014: “Naomi Klein on This Changes Everything, Her New Book About Climate Change”)


Photo credits: top: Vogue Magazine (August 26, 2014: “Naomi Klein on This Changes Everything, Her New Book About Climate Change”) Below: Getty Images.

“A high-profile sports star like Michael Jordan or David Beckham can become a one-man super brand (Naomi Klein: 2001, 57), able to move his audiences into new regimes of consumption.” —Understanding Celebrity, 2013

It is not mere coincidence that the progressive left’s most cherished idols are white, privileged, lucratively financed, climate/environmental “activists” that continuously jet-set around the globe. The same progressive left addicted to their Starfuck lattes, semi-annual vacations, cottages and shiny new cars. Rather, they love them—because they identify with them. Take a day to listen to likes of activists such as Dhoruba bin-Wahad, Lorenzo Kom’boa Ervin, or, Omali Yeshitela, and one quickly realizes that today’s white, appointed “leaders” are as flimsy, weak and homogenized, as a loaf of wonder bread.

Even if our progressive left crowd stumbles across radical and critical thinkers—even when facts hit our progressives between the eyes—they do not dismiss their false prophets. Rather, insulated within their own identities and obscured by privilege, the liberal left is quick to dismiss any and all factual information and rush to their defense. Never has it been with such ease that today’s pied pipers continue to lead the credulous astray.


Actress Marisa Tomei, honoree Bill McKibben and wife Sue Halpern arrive at the 23rd Annual Environmental Media Awards and after party, presented by Toyota and Lexus at Warner Bros. Studios on October 19, 2013 in Burbank, California.


Bill+McKibben+United+Nations+Equator+Prize+fX0ulmRx9VTl co-founder Bill McKibben speaks on stage during the United Nations 2014 Equator Prize Gala at Avery Fisher Hall, Lincoln Center on September 22, 2014 in New York City. Partners behind the celebrity fetishized event include Conservation International, Nature Conservancy, United Nations Environment Programme (UNEP), United Nations Foundation, and USAID.



Honoree Bill McKibben at the 23rd Annual Environmental Media Awards and after party, presented by Toyota and Lexus at Warner Bros. Studios on October 19, 2013 in Burbank, California.


It is not mere coincidence that most liberals admire those that tend to reflect their own lives; those that they can identify with. Until recently, board member Naomi Klein lived between two homes in Canada; one home in Metropolitan Toronto and one on the Sunshine Coast of BC. Klein is an author. Klein is married to a documentary film-maker. She is a jet-setter. Her fan-base is somewhat similar in status. The same holds true with McKibben; beautiful home no doubt, probably drives a hybrid, famous friends, and a good job. Both McKibben and Klein are appointed and given celebrity status by the establishment, in a culture that feeds on celebrity fetish. It is safe to say that everyone who believes in them— also wants to live like them, or already does live like them. They do not identify with someone like Omali Yeshitela, whose rightful anger is not hidden, and who constantly is subjected to harassment by cops, on behalf of the state. Nor do they identify with any Indigenous radicals other than the tiny token handful who are stamped and certified by the NPIC. How can they identify with Indigenous radicals who face increasing suicide rates, impoverishment, lack of access to clean drinking water, and worse, on a daily basis? The critical thinkers and thought leaders in these unpopular realms would only invoke guilt to the privileged supporters of et. al., most with good jobs and ample money—who very much want to keep their aforementioned privilege, good jobs and ample money. The liberal left embrace those who make them feel good and deserving about their privilege.

“Clearly activism is not what it used to be. Resistance was never what it was understood to be. And, capitalism is always reinventing itself. The power of capitalism as a global force has always been in the capacity of a system to adapt, incorporate and expand. Yet the prevailing sense that capitalism is undergoing a new phase in relationship to activism and resistance is palpable. In this shifting, murky, hard to define terrain, that critical consumer studies has emerged as an important new field of study.” —Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

The “new economy” promises that this is possible. And that is what people of privilege want (and need) to hear. Who wants to ride a bike or take public transit when you can be seen in your new Tesla wearing your Prada scarf—a latte in one hand and the latest mobile in the other?

Video: Ac”CLIMATE”izing Society to the “New Economy” featuring “actress” (celebrity) Michelle Rodriguez (running time 1:30)



Why should the 1% creating 50% of the global greenhouse gas emissions give up flying — when you can simply “fly clean“, dismissing the fact entirely that 95% of the world’s population have never flown. [“Air travel hit new records as well: in 2004, 1.9 billion passengers traveled 3.4 trillion kilometers. Yet only 5% of the world’s population has ever flown.” [Source] With so many innovative consumer products, and collaborations that promise a sustainable future, as pitched by the green new economy (designed exclusively for the wealthy), why give up anything at all? It is little wonder that the status quo have fallen in love with the illusion that the new economy will miraculously save us.

“In this, these markets of emotion and care come into their own: celebritis politicus is used to sell causes, contributions, concerns and socially responsible consumerism through a competitive market for poverty and enviro-tainment designed to develop, capture, and “use” the fans of this poverty and enviro-tainment towards progressive ends”. —Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

The irony is that while nature requires our colossal consumption to come to a grinding halt — the signals embedded in our messengers and subtexts (celebrities, sponsors, advertising, false hope and minimizing of reality, etc.) ever so subtly and skillfully demand the opposite. Collectively, the cognitive dissonance over these issues and facts (in all political spectrums; left, centre and right) concerning our disregard to Earth’s natural limits as a species, guarantees the destruction of the shared biosphere and most likely, all life within it. Adding to this multifaceted psywar is the fact that if fossil fuels were actually to be removed from the equation, whole societies would quickly collapse and cease to exist. As seductive as clean energy tales are as told by the UN, the NPIC, and the media, at the bequest of the oligarchs, on whom they depend—there are no new Lexus, Toyotas or Teslas, designer clothes, Vanity Fairs and jet travel in a fossil fuel constrained world. In reality, such desires would have to be wrestled from the hands of the privileged. Voluntary curtailing of consumption by those that consume the most, is mere fantasy. Alas, such a fantasy is not only the last thing the elites would wish for—but indeed their greatest nightmare.

“Celebrities offer peculiarly powerful affirmations of belonging, recognition and meaning”—Chris Rojek

Akin to how Halo cars serve to, first and foremost, capitalize the brand (Bloomberg: “The Beauty and Logic of the Million-Dollar Car“) our celebrity “leaders” are constructed in the same way: to capitalize the “new economy” (or “next system”, etc.) brand. The same holds true for the privileged left — those with purchasing power. The real value … is in the association. The tapping in to the elite aura emitted by the upper-echelon luminaries who have been appointed as the messengers for the environment. “[T]he everyday drivers of the lower-tier cars get to feel like they’re part of the correct club.” Indeed, “…celebrity culture can be visualized as a form of corporate incarceration, confining consumers in a tight social space in which they can aspire to the Good Life and find gratification only by following the imagined lives of others and striving to emulate them. If this is a prison, then it is one, where the prisoners are ‘busily keeping the walls intact'”. [Source]

Patel Puma Awards

Avaaz founder Ricken Patel (left) and Zadie Smith (celebrity/author). PUMA Impact Award, The Times Center, November 13, 2013, NYC (Photo by Lauren Colchamiro)


Left to right: Avaaz co-founder Ricken Patel, celebrity Susan Sarandon, and author/celebrity Zadie Smith for the PUMA Impact Award, The Times Center, November 13, 2013, NYC

Kumi Puma

Executive Director of Greenpeace Kumi Naidoo (left) and celebrity/actor Djimon Hounsou (right) at the 3rd Puma Creative Impact Award. Radialsystem V, Berlin Germany, 13 Nov 2012 (photo: Zucker Kommunikation)

Olivia Zaleski, Kate Dillon, Michael Brune, Summer Rayne Oakes== RAINFOREST ACTION NETWORK Hosts the Opening Night Party for The GreenShows ECO Fashion Week== King of Greene Street, NYC== September 15, 2009== ©Patrick McMullan== Photo - WILL RAGOZZINO/ ==

Left to right: Kate Dillon, Olivia Zaleski, Michael Brune and Summer Rayne Oakes, at RAN’s Don’t Bag Indonesia’s rainforest’ campaign launch at the GreenShows, New York Fashion Week, December, 2009. Prior to his position as executive director working for the Sierra Club, Michael Brune was the executive director of the Rainforest Action Network (RAN) for seven years. Prior to his employment at RAN (1998-2010) Brune worked for Greenpeace as a public outreach director. Photo credit: Rainforest Action Network


Amy Goodman (L) of Democracy Now and Susan Sarandon. PUMA Impact Awards at Times Center, November 13, 2013, New York City. (Photo: Robin Marchant)

opportunity green

Avaaz and Purpose Inc. co-founder, Jeremy Heimans (far right) in Opportunity Green panel discussion for the “green economy”, with celebrity spokesperson Don Cheadle (second from left) (2011)

As author John Stauber observes: “Liberals need to believe reform is possible, liberal oligarchs need investments, liberal politicians need votes, liberal activists need jobs, and it all is done in acceptance of a corporate oligarchy which needs to make sure no real threat arises to its status quo. So we have many marriages of convenience.”

Those of privilege will not make leaders of non-white activists who identify privilege and whiteness as systemic constructs of an institution structured to maintain and expand the privileges of tyrannical powers. A system, within a structure, that promises nothing more than the acceleration of our global, ecological crisis —unparalleled in magnitude. Let alone, will those of privilege accept those who accurately warn that the very structure and systems, that protect and maintain privilege, be dismantled (and other ugly truths we refuse to acknowledge) — as their mentors. There is a reason why Indigenous activists such as Kat Yang-Stevens takes Rockefellers poster boy, Bill McKibben to task; while 350’s Naomi Klein in partnership with the Guardian, present McKibben as a 21st century deity.

The truth is that we’re not going to talk about not going beyond the already catastrophic temperatures that we’ve already allowed to transpire because 1) it is more than likely no longer possible and, more importantly, 2) because collectively, the 1% creating 50% of the global greenhouse gas emissions will not willingly risk nor give up their privilege. The wealthy minority, largely Euro-Americans of the west and northern hemispheres, will never voluntarily stop over-consuming energy – or anything else. The system demands we continue. A contrived, false belief system rewards us for doing so. All necessary disruptive, difficult and radical pathways are avoided simply by embracing illusory fantasies of a world where our privilege stays intact, simply by adding more infrastructures and expanding capital markets. Thus, we embrace the environmental “leaders” that the oligarchs have sanctioned/pre-approved for us, those with whom we, the privileged, identify with and made iconic via the machinations of their most vital asset, that of media.

Spectacle celebrities like Naomi Klein, while raising valid (albeit hypocritical) criticism of the complex, count on infantile consumers to maintain their activist credentials. Serving as proxies for consumer rage, yet asking nothing serious of them as citizens, makes these capitalist activists popular and profitable PR puppets. (I especially love Ms. No Logo’s logos.)— Degrees of Evil: Savoring the nuances of co-optation, September 6, 2013, Intercontinental Cry

The Art of Conflation

verb from ‘conflate’
occurs when the identities of two or more individuals, concepts, or places,
sharing some characteristics of one another, seem to be a single identity
— the differences appear to become lost.

In the October 12, 2007, CNN article The Bono-ization of Activism, Klein (rightly) criticizes the “Bono-ization” of the protest movement:

“…the new style of anti-poverty campaigning, where celebrities talk directly with government and business leaders on behalf of a continent (such as Africa) is another form of “noblesse oblige” where the rich and powerful club together to ‘give something back.’ “They are saying we don’t even need government anymore, it’s the replacement of nation states with corporate rule — this Billionaires Club, including Bill Clinton that gets together to give a little something back.”

And yet, eight years later, Klein has fully immersed herself in this same (yet even more powerful) “Billionaires Club”, having replaced nation states with corporate rule. If anyone could be characterized as embracing “another form of ‘noblesse oblige'” it is Klein, the NGO she serves, and the climate cartel they run with—inclusive of Wall Street.

In 2007, Bill McKibben launched the national ‘Step It Up’ campaign targeting members of the U.S. congress to be ‘real leaders’ on climate change. Presidential candidates including Senators Barack Obama, Joe Biden, and Hillary Clinton attended Step It Up events and issued statements of support for 1Sky’s goals. Step it Up then morphed into 1Sky. 1Sky was an incubator project of the Foundation at its inception. [Further reading: Rockefellers’ 1Sky Unveils the New | More $ – More Delusion] At the 2007 Clinton Global Initiative, then President Clinton announced the 1Sky campaign. [Video, September 29, 2007: 1Sky at Clinton Global Initiative published by Step It Up][Clinton Foundation Press Release, Sept 27, 2007: “Working with partners 1Sky will raise $50 million to advocate for a simple set of goals and policy proposals to improve the federal government’s policies on climate change.”]

Four years (2011) after voicing Klein’s criticisms of the anti-poverty campaign’s engagement with Bill Clinton, as well as the Step It Up and 1Sky alliances with the Clinton Foundation, Klein would choose to serve on the board of directors as it officially merged with 1Sky.

“What’s complicated about the space that Bono and Geldof (Bob Geldof, founder of Live Aid) are occupying is that it’s inside and outside at the same time — there’s no difference. What’s significant about the Seattle movement (the WTO protests in 1999 and 2000) is that it’s less the tactics but the fact that it identifies that there are real power differences, winners and losers in this economic model.”

In similar fashion, the space and the NPIC are occupying is that it’s inside and outside at the same time – they are part and parcel of the same elite power structures Klein criticizes. There’s no difference. Like Bono’s Live Aid that Klein condemned, the divestment campaign, that Klein actively promotes, deliberately avoids the fact that “there are real power differences, winners and losers in this economic model.” (i.e. the divestment model)

“Klein believes when celebrities such as Bono engage in talks with world leaders at forums such as Davos they are legitimizing the structures in place, and the inequalities that arise from these structures, rather than promoting any radical change; “The story of globalization is the story of inequality. What’s been lost in the Bono-ization is ability to change these power structures. There are still the winners and losers, people who are locked in to the power structures and those locked out.” [Source]

The official Road to Paris website cites Klein is one of the top twenty influential women in respect to this year’s “Road to Paris, United Nations, Conference of the Parties” (with McKibben being cited as one of the top influential men). Like Bono lending legitimacy to Davos, Klein’s and McKibben’s luminary status is being fully utilized in the same fashion: legitimizing the structures in place, and the inequalities that arise from these structures. While Klein spoke to Bono’s legitimizing of globalization and inequality, 350’s partnership with the United Nations is stealth marketing that serves to whitewash the United Nations pivotal role as part of the finance/credit cartel subverting state sovereignty and undermining indigenous autonomy. [Absence of the Sacred]

Failure to publicly expose and condemn the third pillar of the new economy, that of the commodification of nature via implementation of ecosystem services accounting, not only legitimizes the current power structures in place, but expands and insulates them beyond reproach. The inequalities that arise from this one single, and most critical, false solution (of many) not only legitimizes inequalities, it guarantees the finish line for the ongoing genocide of the world’s Indigenous peoples—nothing less than total annihilation. The NPIC, as the third pillar of contemporary imperialism, [3] which Klein has submerged herself in, ensures current power structures are not only kept intact, but strengthened and insulated.

Of course, this is not the first time has taken to subverting state sovereignty and undermined indigenous autonomy.

“Bono’s Red initiative is emblematic of this new Pro-Logo age. He announced a new branded product range at the World Economic Forum in Davos Switzerland last year called Product Red. American Express, Converse, Armani and Gap were initial partners, joined later by Apple and Motorola. The corporations sell Red branded products, with a percentage of profits going to Bono approved causes. In this Pro-Logo world there is an irony of consuming to end poverty. Perhaps an even bigger irony: through initiatives like the Red card, consumer culture and branding is buying a stake in anti-globalization and alleviating poverty movement.”

The global divestment campaign (as was the Stop the KeystoneXL! campaign) is emblematic of the increasingly sophisticated, 21st century Pro-Logo age. Today, Bono’s 2008 branded product range promoting his ‘Product Red’, has been replaced in the public realm, with the Divestment’s campaigns ‘Fossil Fuel Free’ Funds and portfolios (while in the background, hedge funds and private investments comprise the portfolios of the ultra wealthy). Responsible Endowments Coalition, Energy Action Coalition, Sierra Student Coalition, As You Sow, Better Future Project, Better Future Project (financed by Wallace Global Fund) and Ceres were initial partners, joined later by the Guardian and the United Nations. In this “capitalism vs the climate” world, there is a strengthening/expanding of capital markets to counteract capitalism. Perhaps an even bigger irony: through initiatives like the global divestment campaign, investment (which furthers consumption/consumer culture) and branding is buying a stake in the anti-capitalist and environmental movements.

“What they’ve tapped into is a market niche. There’s nothing that’s inherently wrong with these initiatives except when they make radical claims that it’s going to end poverty. There’s a long history of radical consumption — what’s pretty unbelievable about this (the Red Label) is that they say it’s revolutionary and it’s going to replace other forms of politics.” [Source]

What the divestment campaign has tapped into is a market niche. While the future will bear witness that there is /was everything inherently wrong with the divestment course, the framing that the campaign is in service to the fight against climate change, is more than insulting. Remix: There’s a long history of “radical” consumption — what’s pretty unbelievable about this current version (the divestment campaign) is that they say it’s revolutionary and it’s going to replace other forms of politics.

In the 2007 article, Klein argued that Bono’s supporters believed he was being constructive because his camp was engaging with power, which she disagreed with. Yet eight years later Klein has aligned herself with some of the most powerful oligarchs and institutions in the world.

Toward the end, the 2007 article quotes an unidentified activist who stated charity concerts were a way to recorporate the issue. The parallels are striking, for who could disagree that the divestment campaign does perform the exact same function— “a way to recorporate the issue”?

In a single quote that serves to be most prophetic, the activist added: “It changes nothing.”

Klein’s partnership with the Guardian newspaper, her placating of’s foundation funding, her chosen decision to remain silent on warmonger NGOs such as’s strategic partner Avaaz (in large part responsible for the death of hundreds of thousands in Libya [4], which they seek to be repeated in Syria), her silence on the NPIC undermining of vulnerable states at COP15 (with Greenpeace, 350 and Avaaz being the first signatories of TckTckTck), her acceptance of 350’s undermining of a sovereign state and the world’s Indigenous peoples, her scant, almost non-existent references to the military-industrial complex in relation to its massive (and exempted) contribution to both climate change and ecological devastation (case in point, consider The US Air Force (USAF) is the single largest consumer of jet fuel in the world. The avoidance of this subject is even more unconscionable considering US President Barack Obama is one of the most (if not the most) militarily aggressive US presidents in history, authorizing various airstrikes and military operations in at least seven Muslim countries ); her silence on industrialized factory framing (51% of all worldwide greenhouse gas emissions), and her failure to disclose the relation between 350’s KXL campaign and Buffett’s 21st century oil by rail dynasty, etc. — all demonstrate Klein’s own “noblesse oblige”.

Klein’s most glaring “noblesse oblige” is the exclusion of ecosystem services accounting in her international best seller, This Changes Everything. The promotional description reads: “The really inconvenient truth is that it’s not about carbon—it’s about capitalism.” The solution is delivered in the next line: “The convenient truth is that we can seize this existential crisis to transform our failed system and build something radically better.” The elites are indeed seizing this existential crisis to transform our failed system—it’s the financialization of the Earth’s commons referred to as “valuing ecosystem services”.

Consider that in a 505 page book written on climate and capitalism not a single chapter, or even a single page explores the most pathological intent of the 21st century. One is tempted to conclude that investigative journalist Klein has simply over-looked another critical issue pertaining to the climate. Or perhaps Klein simply has no knowledge of this scheme. However, the word financialization does garner one mention—buried in the acknowledgements: “Two years ago, Rajiv and I were joined by Alexandra Tempus, another exceptional and diligent journalist and researcher. Alexandra quickly mastered her own roster of topics, from post–Superstorm Sandy disaster capitalism to financialization of nature to the opaque world of green group and foundation funding to climate impacts on fertility. She developed important new contacts, uncovered new and shocking facts, and always shared her thoughtful analysis.”

Further consider that in an Earth Island Institute “Conversation” with Naomi Klein (Fall, 2013) Klein is asked a direct question on monetizing ecosystem services. Interviewer to Klein: “It’s interesting because even as some of the Big Green groups have gotten enamored of the ideas of ecosystem services and natural capital, there’s this counter-narrative coming from the Global South and Indigenous communities. It’s almost like a dialectic.” Klein’s response is not only incoherent, it evades the question altogether:


“That’s the counternarrative, and those are the alternative worldviews that are emerging at this moment. The other thing that is happening … I don’t know what to call it. It’s maybe a reformation movement, a grassroots rebellion. There’s something going on in the [environmental] movement in the US and Canada, and I think certainly in the UK. What I call the “astronaut’s eye worldview” – which has governed the Big Green environmental movement for so long – and by that I mean just looking down at Earth from above. I think it’s sort of time to let go of the icon of the globe, because it places us above it and I think it has allowed us to see nature in this really abstracted way and sort of move pieces, like pieces on a chessboard, and really loose touch with the Earth. You know, it’s like the planet instead of the Earth.


And I think where that really came to a head was over fracking. The head offices of the Sierra Club and the NRDC and the EDF all decided this was a “bridge fuel.” We’ve done the math and we’re going to come out in favor of this thing. And then they faced big pushbacks from their membership, most of all at the Sierra Club. And they all had to modify their position somewhat. It was the grassroots going, “Wait a minute, what kind of environmentalism is it that isn’t concerned about water, that isn’t concerned about industrialization of rural landscapes – what has environmentalism become?” And so we see this grassroots, place-based resistance in the movements against the Keystone XL pipeline and the Northern Gateway pipeline, the huge anti-fracking movement. And they are the ones winning victories, right?


I think the Big Green groups are becoming deeply irrelevant. Some get a lot of money from corporations and rich donors and foundations, but their whole model is in crisis.”

Noblesse oblige indeed.

Klein’s contributions have not threatened capitalism; rather her efforts are utilized to not only protect it, but strengthen it.

Perhaps the icing on the cake that is the Rockefeller and Clinton project, is as follows: Participation in the Clinton Global Initiative is by invitation only. The membership fee is $20,000 ($19,000 tax deductible) per year. 2014 annual meeting sponsors include HSBC, Barclays, Bill and Melinda Gates Foundation, The Coca-Cola Company, Ford Foundation, Monsanto, Proctor and Gamble, The Rockefeller Foundation, Blackstone, Deutsche Bank, Dow, Exxon Mobil, and others. Clinton Global Initiative University includes McKibben’s Middlebury College within its network (“These 70 schools have pledged more than $800,000 to support CGI U 2015 student commitment-makers.”) Thus, it is of little surprise to find that in December of 2014, Global CEO cites both McKibben and Klein as those within the top ten list of  “inspirational CSR leaders”  as voted by their readers.

Identified in the 2007 Clinton Global Initiative membership along with princes, baronesses, heads of states, and CEOs are none other than:

  • Mindy Lubber, President of Ceres, (In 2013, Morgan Stanley created the Institute for Sustainable Investing Lubber serves on the Institute’s Advisory Board, which is chaired by Morgan Stanley’s Chairman and CEO James Gorman) (Stern Citi Leadership & Ethics Distinguished Fellow)
  • Kumi Naidoo, Secretary General, CIVICUS: World Alliance for Citizen Participation (Chair/president of Greenpeace and TckTckTck a.k.a. GCCA, International Advisory Council for and SumofUs)
  • Billy Parish Coordinator, Co-Founder, Energy Action Coalition, (1Sky Board of Directors)
  • Betsy Taylor, Chair 1Sky Campaign (Ceres Board of Directors, Greenpeace Board of Directors President of Breakthrough Strategies and Solutions,SumofUs Advisory Board)
  • Lynne Twist, Trustee The John E. Fetzer Institute (Pachamama Alliance founder)
  • Timothy Wirth President United Nations Foundation (Next System Initial Signatory)



Markets and Corporations: The Appointed Stewards of Nature

“Recognizing that public awareness of the economic value of ecosystems and biodiversity and the fair and equitable sharing of this economic value with the custodians of biodiversity are key incentives for the conservation of biological diversity and the sustainable use of its components,” [COP 10 Decision X/1, 2004]

Over the last decade, and in particular since Rio+20, the goal to implement payment for ecosystem services (PES) has been further developed and expedited by the UNEP, The World Bank, the UK Government, TEEB for Business Coalition, WBCSD, and a wealth of other institutional and organizational actors.

The promise of the “new economy”, to which the “biosphere” economy will play a pivotal, if not leading role, can perhaps be best understood simply by carefully absorbing the following direct quotes. The quotes are taken from the report titled The Biosphere Economy Natural Limits Can Spur Creativity, Innovation and Growth— a 2010 paper by Volvans, Business for the Environment (B4E) and Tellus Mater. (Volans and Tellus Mater are discussed later in this series). Note that the the new economy of ecosystem services, markets and corporate entities will considered the custodians (as referred to at COP10), or stewards of Earth’s “natural capital”.

“…issues that governments, policy-makers and regulators should be considering as a matter of urgency: 1 Steward national natural capital. Take early steps towards the reshaping and eventual regulation of financial markets and business, based on their role as stewards of ‘national natural capital'”.


“This has led the Global Canopy Programme (GCP) to create the concept of tropical rainforests as ‘Eco-Utilities‘”


“New markets are emerging in the ecosystems space, with marketplace intelligence provided by firms like the Katoomba Group and Ecosystems Marketplace, both part of Forest Trends. The biggest market is for carbon, with the world market growing from $11 billion in 2005 to $32 billion in 2006, $64 billion in 2007, $126 billion in 2008 and being forecast to reach $170 billion in 2010 and $3.1 trillion dollars in 2020, with $1 trillion of that value relating to the USA.”


“Other growing ecosystem-related markets include: $3.4 billion of regulated biodiversity offset transactions per year, water ($500 million in 2010), and ‘forest carbon’ ($149.2 million in 2008). Currently, there are at least 40 local water quality market experiments in the USA.”


“Mainstream banks already playing into this space include JP Morgan, which bought both the carbon broker Ecosecurities (for $130 million) and the offset intermediary Climate Care. Goldman Sachs is also increasingly active through its GS Sustain, while a steady trickle of new investment firms, among them EKO Asset Management Partners, are being formed to work in this space.”


“While most of these markets are still voluntary, and many focus on offsetting business impacts, other experiments are emerging that aim to direct capital flows to sustain ecosystem services. One example focuses on the creation of ‘forest bonds‘, driven by an agreement between UK-based Canopy Capital and the Government of Guyana. The central idea is to channel capital to preserve forest services such as rainfall generation, moderation of extreme weather, carbon storage and biodiversity maintenance. The shape of things to come?”


“Already, global economic losses due to the degradation of ecosystems and biodiversity from deforestation alone is estimated to be running at somewhere between $1.9 and $4.5 trillion—every year…. On the positive side of the coin, however, the market opportunities likely to be created by the shift in the prevailing market paradigm are likely to be at least as extraordinary.”

Among the “innovators” tailoring “ecosystem metrics for business” is Gretchen Daily, co-founder of the Natural Capital Project (NCP), a 10-year joint venture of Stanford University with the Nature Conservancy and the World Wildlife Fund.

Keep in mind that the Nature Conservancy and WWF represent two of the most corporate of all NGOs within the NPIC. The Nature Conservancy is in partnership with Monsanto and Lockheed Martin (to name just two). WWF is partnered and green washes corporations such as Coca-Cola (responsible for the murder of union leaders in Columbia and Latin America) while actively advancing the agenda of Monsanto (invested in by Gates). The “green” capitalists who are proponents of a commodified ecosystem share Monsanto’s and WWF’s disturbing genetic engineering ideology. A said solution as designed by Natural Capital Project is the Integrated Valuation of Ecosystem Services and Tradeoffs (InVest) software:

“InVEST quantifies the ecological assets in a region—and models how their value will change under alternative scenarios. The metrics developed to assess the biophysical and economic value of ecosystem services are intended for integration into business strategy and policy decisions. “[Shaping Climate-Resilient Development: A Framework for Decision-Making, a Report of the Economics of Climate Change Adaptation Working Group by The ClimateWorks Foundation, Global Environment Facility, European Commission, McKinsey & Company, The Rockefeller Foundation, Standard Chartered Bank and Swiss Re, 2009.]


“Introduce natural assets as a key area of value across the C-Suite agenda. Map and understand your company’s critical dependencies on ecosystem services—and the early actions that can be taken to create a better balance between your business and nature. Again, pick high-powered partners, such as Global Footprint Network, the Natural Capital Project, the World Resources Institute, the World Business Council for Sustainable Development, TEEB (the Economics of Biodiversity and Ecosystems) project team, or WWF.”


“Take Pavan Sukhdev, former managing director of the Markets Division of Deutsche Bank—who later in 2010 will launch the findings of the TEEB study, the acronym standing for ‘The Economics of Ecosystems and Biodiversity’, an initiative of the United Nations Environment Programme (UNEP). The focus of his work—and of a growing number of economists—is the creation in the coming decades of what we will call here the ‘Biosphere Economy’. And the evidence suggests that this will be as profound in its impacts as the original Industrial Revolution, with the critical difference that this time that the economy will be working with the grain of the biosphere, rather than against it.”

As NCP economists began preparing to include a value for ‘natural capital’ in Britain’s GDP calculations by 2020′, they recognized this concept as a move that promises to be the greatest change in national accounting practices since their creation 70 years ago. [Source: Whipple, 2012]

The Bank of Natural Capital is an “educational initiative” of The Economics of Ecosystems and Biodiversity project (TEEB), the brainchild of the United Nations Environment Programme (UNEP), the European Commission, the German Federal Ministry for Environment, Nature Conservation and Nuclear Safety and the UK Department for Environment, Food and Rural Affairs. [5]

Like climate, biodiversity is no longer about ecology – it’s about economics.

“The ‘biodiversity treasure trove’ provides the global economy with an invaluable and extensive potential for innovative products and processes that is still widely untapped.” — Sigmar Gabriel, Environment Minister of Germany, leading up to the Potsdam Initiative, [6] March 9, 2007


Who will be the Bill Gates of Ecosystem Services?

“The financial value at stake is mind-boggling— Enter the Biosphere Economy, a future where and the business opportunities likely to be business-as-usual and politics-as-usual created by the shift in the prevailing market increasingly take account of natural capital paradigm are astonishing.” — The Biosphere Economy, 2010


“Who will be the Bill Gates of ecosystem services?” — The Biosphere Economy, 2010

The February 19, 2015 Stockholm Resilience Centre (Stockholm University) article Time to Reconnect to the Biosphere , represents a brilliant example of how to skillfully and ever so subtly, manufacture public acquiescence for payment of ecosystem services under the guise of ethics:

“Too many consider environmental issues to be an obstacle for development. But the conflict between financial growth and ecological sustainability is nothing but a mental construction… It is time to realise that societies and economies are integral parts of the biosphere and start working on more adaptive ways of governing our natural capital, not for the sake of the environment only, but for our own development. Poverty alleviation and future human development cannot take place without a wider recognition of nature’s contribution to our well-being, health and security.”— Stockholm Resilience Centre, February 19, 2015

Johan Rockstrom [5] executive director of the Stockholm Resilience Centre is a leading advocate for the valuation/payment for ecosystem services, the key pillar of the “new economy“. Rockstrom panders to the most powerful foundations, institutions and capitalists on the planet.

The Great Transition Initiative provides an example of how NGOs create the illusion of democracy and feigned concern,as detailed in the August 2014 article Monetizing Nature: Taking Precaution on a Slippery Slope. The article concludes the following: “Even though the trend toward the privatization of public goods has been pervasive over the past decades, we should not acquiesce so easily in allowing the privatization of the most basic public good of all—nature itself. We must meet the grave environmental challenges of the twenty-first century with boldness and prudence, using the precautionary principle, along with the principles of fairness and democracy, to set boundaries that human action must not transgress.” Such articles give the illusion that NGOs will fight to ensure “democracy” is adhered to, with “boldness and prudence”. The reality is that such fence-sitting articles that feign concern are instrumental in the normalizing of specific language, terminologies and corporate ideologies, slowly over time, in order to create acquiescence to further the corporate capture of nature and further the corporate domination of our minds. The objectification of Nature becomes normalized; both anthropocentrism and speciesism are strengthened. This is the identical strategy utilized for creation and gradual acceptance of the carbon trading mechanism REDD/REDD+ (Reducing Emissions from Deforestation and Forest Degradation in Developing Countries). [Further reading: Fundación Pachamama is Dead – Long Live ALBA | Part II]

When the public became aware of REDD, scores of NGOs spoke out against it, as did the Indigenous people across the globe. Yet while publicly the environmental “movement” appeared to be against REDD, behind closed doors, an army of NGOs and jet-setting climate “activists” were quietly and effectively building public consent which was being sought by the foundations, corporations and the UN. As the Bolivia delegation stood alone on the world stage opposing carbon markets and REDD/REDD+ ( while also developing and presenting alternatives), behind the marketing and branding veneer of the non-profit industrial complex, some realities were made crystal clear: “In September 2011, the 64th Annual UN DPI/NGO Conference took place in Bonn, Germany. About 1,500 people from 70 countries turned up. On the third day of the meeting, a remarkable thing happened. Not a single participant at the conference put up their hand to disagree with a declaration which promotes REDD as a carbon trading mechanism.” [Source]

“No one raised their hand to object to a single word in the declaration text. In an email distributing the document, Dodd states that, ‘The Declaration was accepted unanimously by the 1500 NGOs and other stakeholders present.'” Manufacturing Consent on Carbon Trading, Chris Lang

A similar strategy can be identified in respect to divestment.

Lock Up the Treasury.


One of the most human-centric beliefs of all those in pursuit of commodifying the commons must be accredited to Julia Gray, Head of Sustainable Development and Environmental Management, Allianz Group who states “It is clear that our man-made infrastructures and Nature’s ecological infrastructures are becoming increasingly interdependent.”

Nature’s ecological “infrastructures” (formerly known as ecosystems) have never and will never become dependent – in any way – on manmade infrastructures. Considering the Earth is billions of years old, and humans have been in existence for a mere blink of an eye, such a belief is nothing less than extraordinary. Yet so is the unfettered belief in the global economic capitalist system that is slowly but surely destroying us. The idea that nature needs humans in any way, shape or form must be considered human narcissism at it most extreme.

Carbon Disclosure Project

The Carbon Disclosure Project (CDP), a special project of Rockefeller Philanthropy Advisors in New York [Source: Unilever website], is cited as an independent not-for-profit organization, formed after an initiative led by the institutional investor community.” [Source] CDP has 501(c)3 charitable status through Rockefeller Philanthropy Advisors in New York and is a registered charity in the United Kingdom. [Source]

According to the Natural Edge Project, the Carbon Disclosure Project began in *2003 with a group of 87 institutional investors with assets of over US$9 trillion under management who wrote to the 500 largest quoted companies in the world, asking for the disclosure of investment relevant information concerning their greenhouse gas emissions. [Source] [*Other sources show CDP was formed in 2002]

By 2007, five years after its inception, CDP had morphed into a coalition of over 315 global investors with more than $41 trillion in assets.” [Source: Unilever website]

In 2010, CDP was called “The most powerful green NGO you’ve never heard of” by the Harvard Business Review. [Source] A powerful alliance was formed that would engage with international bodies that implement policy described in the following way:

“The four regional climate change investor groups – IIGCC, INCR, IGCC and AIGCC – also announced today the formation of the Global Investor Coalition on Climate Change (GIC) to represent the international investment community on climate change policy and investment issues at a global level. The GIC, which will be working closely with other networks including UNEP FI (Finance Initiative), Principles for Responsible Investment (PRI) and the Carbon Disclosure Project (CDP), will provide a focal point for engagement with international policy-making bodies.” – Principles for Responsible Investing, UNEP Financing Initative, November 20, 2012

Note that the five institutions above (IIGCC (Europe), INCR (North America), IGCC (Australia and New Zealand), AIGCC (Asia) and GIC (Global Investor Coalition) are all Ceres NGOs.

By 2014 CDP’s coalition had again, more than doubled: “More than 767 institutional investors support the Carbon Disclosure Project (CDP). In total, these investors manage assets worth more than US$ 92 trillion, thus owning a stake in the majority of the world’s listed companies with the highest revenue.” [Source: Seimens Press Release]

Paul Dickinson is a co-founder of CDP, with Tessa Tennant and the financier Jeremy Smith. Prior to founding CDP (to which he continues to serve as executive chairman), Dickenson encountered the economist Dr Hazel Henderson whose statement “turn your deepest purpose into a revenue stream” struck a chord with Dickinson. Dickinson is an author of numerous books including ‘Beautiful Corporations’ which have been translated into six languages. [Source]

April 24, 2012, Ceres website:

“Tessa Tennant, President and co-founder of The Ice Organisation, has been awarded the fourth-annual Joan Bavaria Award for Building Sustainability into the Capital Markets. The announcement was made at Tuesday’s opening reception of the Ceres annual conference, which runs April 25-26 at the Westin Boston Waterfront Hotel in Boston, MA.”

Tessa Tennant’s (also a CDP co-founder) expertise in investment is extensive. Tennant co-founded The Ice Organisation which “encourages consumers to purchase more sustainable products and services from a wide range of retail partners, mobilizing mass consumer purchase power to reduce carbon emissions and mitigate the effects of climate change”; co-founded the UK’s first equity investment fund for sustainable development in 1988, now called the Jupiter Ecology Fund; chair and co-founder of the UK Social Investment Forum; co-founded the Association for Sustainable & Responsible Investment in Asia (ASrIA) in 2001 and remains on the Board; served as a member of the UK Government’s Advisory Committee on Business and the Environment in the early nineties and assisted in the development of the HRH The Prince of Wales’s Business in the Environment initiative, which educates senior business executives on practical ways to integrate social and environmental solutions into their business operations; chair of the Global Cool Foundation; served as a World Wildlife Fund UK Ambassador and fellow of the Schumacher Society [Source: Ceres]

Another CDP co-founder and financier, Jeremy Smith, is a Partner at Berkeley Energy, a private equity firm focused upon renewable energy projects and project developers in the emerging markets. Smith has worked in the investment and clean energy realm since 2000. Prior to Berkeley Mr. Smith gained experience with Tersus Energy, Conduit Ventures, and Gartmore (acquired by Henderson Global Investors in 2011). Smith began his career with Credit Suisse First Boston in the International Mergers & Acquisitions Group. [Source]

CDP corporate partnerships include Siemens, Türkiye S?nai Kalk?nma Bankas?, Dell, Hewlett Packard, L’Oréal, PepsiCo, Cadbury Schweppes, Nestlé, Procter & Gamble, Tesco, Unilever, Lloyds TSB, Amcor, Johnson Controls, Métro-Richelieu, Schneider Electric, NH Hoteles, and Ventas, Inc.

The so-called clean energy economy (recognized as the greatest “climate wealth opportunity” of our time) is in dire need of a massive cash injection. The required magnitude is colossal:

“Financing (of renewable energy) must double by 2020 and double again to $1 trillion by 2030 in order to avoid global warming of more than 2 degrees Celsius, reports Ceres, the host of yesterday’s conference…. The goal of quadrupling investment from its current state “is the right order of magnitude.” – Ceres Press Release, January 16, 2014

At this point in time, it is critical to once again note that Ceres has been both a key partner and advisor to the divestment campaign from inception. In summation, today’s leading social capitalists insist the world must quadruple its investments in “renewable” energy by 2030, also means that climate change is the greatest opportunity to expand capitalism beyond its current limits.

Why the Oligarchs Have United in Pushing the Divestment Campaign

At a Glance:

  • The economic models of the 20th century are now hitting the limits of what is possible
  • Ecosystem services/payment for ecosystem services: assigning nature’s resources as monetary assets visible in national accounts and economic strategies is the key to growth in the twenty-first century
  • The most vital pillar (of 3) as identified under “new economy” is the valuing and mainstreaming nature’s services (biodiversity) into national and international accounts
  • Financial markets and business will be assigned as the new “stewards of ‘national natural capital”.
  • Global growth has become stagnant as identified by global institutions such as McKinsey: Can long-term global growth be saved? (January 2015, McKinsey and Company)
  • The IMF and World Bank Group, identify a reduction in the growth of the global economy as a primary risk to the world. October 10, 2014
  • The “greening of economies” as recognized by the UN, is not a reduction in global economic growth, rather, it is considered a new engine of growth.”
  • Changing the capitalist system is not to be considered (Generation Investment)
  • financial markets and business, based on their role as stewards of ‘national natural capital'”.
  • The three key dates are 2015 (international agreement), 2020 (sustainable capitalism and ecosystem services accounting in place) and 2050 (the Earth’s ecosystems and biodiversity to be fully commodified)
  • The mainstreaming of “sustainable capitalism” is to be in place by 2020 (Generation Investment)
  • Economists have been “preparing to include a value for ‘natural capital’ in Britain’s GDP calculations by 2020”.
  • The ideologies/concept behind the commodification of the commons began in earnest at least 25 years ago and likely far earlier than that
  • $60-70 trillion over the next decade-and-a-half is required for planned mega-infrastructure projects [Source]
  • The biggest market is for carbon, with the world market growing from $11 billion in 2005 and being forecast to reach $3.1 trillion dollars in 2020, with $1 trillion of that value relating to the USA.
  • A steady flow of new investment firms are expanding to exploit the emerging eco-systems markets
  • Financing (of renewable energy) must double by 2020 and double again to $1 trillion by 2030: the quadrupling investment from its current state is the stated goal


From Part XI: 2 Degrees of Credendum | In Summary, Divestment as symbolism:

  • The Do the Math tour, as the precursor to the global Divestment campaign, established and reinforced the false premise that the world retains a “carbon budget” that enables us to safely keep burning for decades to come.
  • Like 1Sky/350, the campaign is top-down, not grassroots up as presented. Not only has this global “movement” been sanctioned by the elites, it has been developed in consultation with Wall Street and financed from inception by the world’s most powerful oligarchs and institutions.
  • The campaign successfully invokes a certain naiveté and innocence due to the said premise (a moral divestment imperative) of the campaign.
  • It provides a moral alibi and evokes illusions of white saviour/moral superiority of those that divest/divest-invest while the very people divesting are those that comprise the 1% creating 50% of all global GHG emissions (anyone who can afford to board an airplane). Shuffling their investments does not change this fact or alleviate/absolve one’s role in accelerating climate change and ecological destruction.
  • Protesting fossil fuels cannot and will not have any effect on fossil fuel consumption, production or destruction without legitimately and radically addressing Annex 1 consumption, economic growth under the capitalist system, human population (specifically in Annex 1 nations), the military industrial complex and industrial factory farming.
  • The chosen campaign of divestment rather than the boycott of fossil fuels in combination with proposed sanctions on fossil fuel corporations demonstrates the insincerity of the campaign and its true intentions as sought (and developed) by its funders.
  • Divestment effectively constructs the moral acceptance of “green” consumption. The global divestment campaign confirms that the “market” can be and is the solution.
  • The campaign constructs and further reinforces the falsehood that there is no need to change either the economic system (beyond reforming capitalism) or dismantle the power structures that comprise it; nor is it necessary to address the underlying values, worldviews, classism, racism, colonialism and imperialism that are driving this physical and psychic
  • It diverts attention away from the proliferation of private investments, hedge funds and privatization – key mechanisms in the “new economy.”
  • It provides a critical discourse to divert attention away from the most critical issue of the 21st century: the commodification of the commons (in similar fashion to how the Stop the KeystoneXL! campaign was instrumental in enabling Buffett’s rail dynasty, only far more critical in significance).
  • It builds on the 21st century corporate pathology “Who Cares Wins,” whereby “kindness is becoming the nation’s newest currency.” The pathology behind this intent is the corporate capture of “millennials” by manipulation via branding, advertising and social media.
  • Direct contact with “millennials” in colleges and universities around the world invokes pre-determined and pre-approved ideologies as sought after/controlled by hegemony while building loyalties: future NGO “members” / supporters, future “prosumers,” future “investors.”
  • The campaign draws attention to the statistic that “just 90 companies caused two-thirds of man-made emissions” while making no mention that a mere 1% of people are creating 50% of all the global GHG emissions – the very people that comprise their target audience.
  • Although highlighting the fact that “just 90 companies caused two-thirds of man-made emissions” is critical, this information is being conveyed and utilized only to implement the financialization of nature.
  • The campaign stigmatizes fossil fuel investments which, by default, protect the 1% creating 50% of the global GHG emissions from similar stigmatization.
  • Success is measured by the number of institutions divesting-investing, and “shares/likes” on social media, ignoring the fact that divestment does nothing to reduce emissions as the world burns.
  • The divestment campaign presents a capitalist solution to climate change, presenting, repackaging and marketing the very problem as our new solution. Thus, the global power structures that oppress us are effectively and strategically insulated from potential outside threats.


Clive Spash, 2008:

There is, of course, something contradictory in calculating a price for some­thing you do not wish to trade. Perhaps realising this, one ecological advocate of ecosystems valuation has tried to claim that: ‘Valuing ecosystem services is not identical to commodifying them for trade in private markets.’ (Costanza, 2006: 749). That there is no commoditisation, or market-like exchange, implicit in ecosystem services valuation is plainly wrong. As the NRC report states: ‘The use of a dollar metric for quantifying values is based on the assumption that individuals are willing to trade the ecological service being valued for more of other goods and services represented by the metric (more dollars).’ This requires converting ecosystems functions into goods and services, and is clearly identical in approach to a model for trading commodities in a market. [Source]

Akin to those of privilege pretending their screen addicted children are actually gifted computer geniuses, such are the lies we tell ourselves in order to believe in a system whereby we “benefit” at the expense of others and the destruction of nature.


End Notes:

[1] ICSU’s principal source of ‘core’ income is dues from Members and a subvention from the host country France. The other major sources of income are grants from various organizations and foundations. [Source]

[2] The Strategic Plan for Biodiversity 2011-2020, and its 20 Aichi Biodiversity Targets, were agreed by the international community in 2010 in Nagoya, Japan, and have since been re-affirmed by the United Nations General Assembly and at the Rio + 20 summit in 2012. [Source]

[3] “Accordingly, a nonprofit-corporate complex (based in international non-governmental organizations, NGOs) dominating an array of social services, many of which were performed by the state in the past, emerged as the third pillar of the triangular structure of contemporary imperialism during the 1980s. It represents a kind of “Third Way” on the part of capital that privatizes state functions and occupies key strategic points within civil society (co-opting social movements) while seemingly outside the realm of private capital—thereby enabling an acceleration of privatization and reinforcing the hegemony of monopoly-finance capital globally.” [Source]

[4] 500,000 dead, 30,000 in terrorist-run prisons, 2.5 million exiled, tens of thousands of refugees.

[5] The original TEEB study was launched by Germany and the European Commission in response to a proposal by the G8+5 Environment Ministers in Potsdam, Germany in 2007, to develop a global study on the economics of biodiversity loss.

[6] The Environment Ministers of the G8countries and of Brazil, China, India, Mexico and South Africa, the European Commissioner responsible for the Environment and senior officials from the United Nations and the IUCN (The World Conservation Union)met in Potsdam in March 2007. The meeting resulted among others in the announcement of a course of action for the conservation of biological diversity and for climate protection: “The clear message of this meeting is that we must jointly strengthen our endeavours to curb the massive loss of biological diversity. It was agreed that we must no longer delete nature’s database, which holds massive potential for economic and social development” [Source]


[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of GreenThe Art of AnnihilationPolitical Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. You can follow her on twitter: @elleprovocateur]

Under One Bad Sky

TckTckTck’s 2014 People’s Climate March: This Changed Nothing

September 23, 2015

by Cory Morningstar


Walk the Walk

On September 21, 2014, the day of the so-called People’s Climate March, the #WalktheWalk campaign twitter account (@weareherenow) belonging to New York City public relations firm Purpose Inc., had a mere 167 followers (see screenshot below).


Yet, the screenshot below (September 20, 2014) clearly documents the #WalktheWalk hash tag shared (“tweeted”) by none other than the twitter account belonging to U.S. president, Barack Obama. [@BarackObama: “Say you’re ready to #WalktheWalk on climate change.” “—I— #WalktheWalk on climate change.”]

It is necessary to contemplate how the president of the United States would share and promote what was intended to become a powerful marketing meme that with a mere 167 followers, had yet to make any impact whatsoever.


For Purpose Inc. (a for-profit public relations venture created by the co-founders of Avaaz), there was no necessity to build any momentum at all in order for their social media campaign to become a “success”, due to the fact that they were already part and parcel of the elite establishment from the very onset. (The first tweet from the #WalktheWalk account was on September 14, 2014. As of September 25, 2014, there were 286 tweets in total.) Foundation funded “progressive” media (in the example below, Common Dreams), as per usual, was utilized to launch and promote the campaign. The usual suspects, comprised of entities such as the TckTckTck twitter account, UNFCCC Executive Secretary Christiana Figueres, and Desmond Tutu, were amongst the first to tweet #walkthewalk.


For Immediate Release

Wednesday, September 17, 2014 – 5:00pm

Thousands To #WalkTheWalk Online During Historic Climate March

UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu, Celebrities and Other Notables to Join Supporters Across The Globe in Videos Walking to Urge Climate Action



New York, NY — As hundreds of thousands of people head to New York City this week to join the People’s Climate March this weekend, many more from around the world will be marching along with them across the internet.

“Politicians, Fortune 500 companies, large NGOs, as well as influential leaders such as UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu and other celebrities and notables to be announced, are joining in to spread the word and walk alongside thousands of other demonstrators both on and offline. Ikea will be calling on their global staff to #walkthewalk, and will be demonstrating public solidarity by changing their website banner leading up to the march.

#WalktheWalk is an ownerless, open-source social media campaign that provides a highly visual, easy, and personal way for people around the world who can’t be at the march or who want to take dynamic action online, to be at the march in spirit and send a message to world leaders that they care about climate change and want to see real action. It’s also a way for world leaders themselves and other high-profile individuals to express solidarity with the citizen effort. [Emphasis added]

The campaign officially kicks off Wednesday, September 17, and will run through the UN Climate Summit.

For more information please go to:

Twitter: @weareherenow

Instagram: @wewalkthewalk

Vine: @walkthewalk


The full press release (by Fitzgibbon Media) can be accessed here. ** [Domain expired: See archive page:]

To clarify, #Walk the Walk is a campaign of Here Now.

Here Now circles back to Purpose.

To further illustrate the fatuous aspects of the #Walk the Walk campaign regarding our ongoing environmental problems, consider the action of “Hop the Scotch” in response to the dire warning in 2012 by top Russia scientist, Natalia Shakhova, one of the world’s foremost experts on methane hydrates:

“The total amount of the methane (CH4) in the current atmosphere is 5 gigatons. The amount of carbon preserved in the form of methane in the East Siberian Arctic shelf is approx. 100’s-1000’s gigatons. Only 1% of this amount is required to double the atmospheric burden of methane (which is approx. 23x more powerful than CO2). There is not much effort needed to destabilize just 1% of this carbon pool considering the state of permafrost and the amount of methane currently involved. What keeps this methane from entering the atmosphere is a very shallow water column and weakening permafrost which is losing its ability to serve as a seal. It could happen anytime.”

Then consider that when CO2 Levels Doubled 55 Million Years Ago, “global temperatures rose by 5 degrees centigrade – all in the space of about 13 years.” [Source]

Since the 2012 interview with Shakhova, in August, 2014, it was discovered that hundreds of methane plumes are erupting along the east coast. And policy makers in tandem with NGOs and their branding executives urge the public to “Hop the scotch”? It appears that Sept 21, 2014 marked the day that 1984 and Brave New World finally collided. Surely something is amiss. It is glaringly obvious that Avaaz, Purpose and their financiers believe Americans are beyond stupid. Yet all signs point to the fact that they were sadly correct, since in response, Americans applaud.

TckTckTck remix: WalktheWalk

In the second paragraph, the description of #WalktheWalk as an ownerless, open-source social media campaign” echoes, almost verbatim, the TckTckTck campaign launched prior to 15th Conference of the Parties (COP 15) to the United Nations Framework Convention on Climate Change (UNFCCC) in 2009. The TckTckTck campaign was created by one of the largest advertising agencies in the world (HAVAS) in collaboration with the United Nations. Upon the launch of the media campaign on September 8, 2009, the Havas press release identified Avaaz,, Greenpeace and Oxfam (founding NGOs of Global Campaign for Climate Action) having partnered with many of the world’s largest multinational corporations such as EDF and the Virgin Group. Hundreds of NGOs would “sign on” and partner with the website and the TckTckTck open-source media campaign. By December 2009, the tcktcktck umbrella (over 200 NGOs) and its strategic/calculated weak messaging (a “fair and ambitious agreement”) would successfully come to dominate COP15 and strategically drown out the most radical positions put forward (specifically, by Bolivia and the G77) that the world so desperately needed, deliberately and knowingly sentencing whole nations to certain death.

Jump forward 5 years to September 2014 to the TckTckTck remix: WalktheWalk. The 3-syllable catchphrase, like the 3-syllable TcTckTck campaign is custom-made to feed and flourish a media-induced hypnotic trance — more commonly recognized as the stupefied Euro-American psyche.

Tweets from so-called “leaders” of a now synthetic environmental movement demonstrate how the strategic creation of memes such as TckTckTck and WalkTheWalk, are created with the intent and ardent anticipation that the said meme will successfully penetrate and infest all aspects of mainstream forms of vacuous protest:

Below video (running time: 0.39): Citizens are incited to perform as “ticking” human clocks for the branding-building of TckTckTck. [Climate Justice rally on Parliament Hill, Ottawa, Ontario, Canada, October 24, 2009, International Day of Climate Action]:

Video (running time 1:00) In a corporate culture consumed by celebrity fetish, celebrities are most always utilized to citizens to accept and embrace symbolism, TckTckTck – Oxfam Climate Change Campaign (Uploaded on Sep 2, 2009)

Below content and video (Millions Walked , running time: 1:30) at Upworthy (incidentally co-founded by Avaaz co-founder Pariser) is intended to compel citizens to “WalktheWalk” via the phrase “Watch some celebrities show you how they walk. It actually matters.” The Upworthy content cites text from a transcript released by Moment for Action (launched September 23, 2014), a collaboration of many participating NGO’s and foundations. Partners include but are not limited to United Nations, Natural Resources Defense Council (NRDC), Leonardo Dicaprio Foundation, Avaaz, WWF, Sierra Club, Amazon Watch and Carbon War Room.

“It’s time to do more than just talk about climate change. Watch me #WalkTheWalk. @Greenpeace@greenpeaceusaKumi Naidoo, Sept 20, 2014

Six years after the global TckTckTck campaign, it must be considered par for the course that Kumi Naidoo, executive international executive director of Greenpeace International and then chair/president of the TckTckTck/ Global Campaign for Climate Action (GCCA) would take a leading role in the unveiling and promoting of the 2015 WalktheWalk campaign:

Kumi Naidoo WalktheWalk Purpose 2

Kumi Naidoo WalktheWalk Purpose

Above screenshots represent just 2 two of Naidoo’s twitter posts being re-tweeted by various creative directors, special advisors and CEO/founder of Purpose Inc. The Naidoo tweet was “retweeted” 21 times and designated as a “favourite”14 times, with 2 twitter users having “asked not to be shown in this view”.

Purpose Inc: Entrenched in the Democratic Party

“Josh [Hendler] joins Purpose after having worked at the intersection of social good and technology throughout his career. His sweet spot is technology leadership roles in politics, having served as the technology chief for the Democratic National Committee and Organizing for America. During the 2008 campaign, he was a consultant to the Obama campaign, managing technology for distributed organizing efforts.” — Purpose Welcomes Josh Hendler as New CTO, September 15, 2014


“Henry [Donahue] spent most of the 1990’s on the road as a fund-raiser and consultant for local and national Democratic political campaigns, including U.S. Senators Jay Rockefeller (D-WV) and Ron Wyden (D-OR).  He has worked for progressive candidates in New York City, Tennessee, Massachusetts, North Carolina, South Carolina, Indiana, Kentucky, Missouri and Kansas.” Purpose Website – Meet the Team on a Mission

Here Now Obama

The above screenshot /meme created by Purpose Inc. (under the guise of “Here Now”) makes clear that the job of Purpose Inc. is to ensure Barack Obama is seen in a most a favourable, positive and charming light and as a champion on “clean power”.

It is only by observing the relationships of the individuals that have worked toward the success of this meme, that we can understand the dynamics of the campaign. Dynamics that demonstrate a strong alliance between two key parties: Purpose Inc. and the US Democratic Party.

Naidoo’s tweet (as shown in the section above), is “re-tweeted” and shared by a multitude of Purpose Inc. staff, CEOs and participating organizations with many having prior or ongoing involvement with the US Democratic Party:

“Digital ads explicitly appealed to voters who may not have considered themselves especially climate-conscious. At a post-election briefing for Steyer on Wednesday, digital strategist Tara McGowan showcased a series of Web ads beginning with the text: ‘I’m no environmentalist …’ In each case, the sentence ended with something like: ‘… but droughts are ruining my farm’ or ‘… but science doesn’t lie'” — Inside a green billionaire’s Virginia crusade (Tom Steyer), Politico, 11/11/13

  • Jeremy Heimans, CEO of Pupose Inc. Co-founder of Avaaz, GetUp and AllOut. [Video: The Art of Manipulation: Brought to You by Avaaz, Purpose Inc. &] Heimans promotes the hashtag #newpower, and is his own biggest fan
  • We Are Here Now (a project of Purpose): “All over the world people are taking heroic action to save our climate. But a fight this big needs a breakthrough. Here now – everything changes.”
  • Robert Jay Ross, special advisor to the CEO of Purpose Inc. (Heimans). US Executive Director of Child Is Innocent a non-profit providing “leadership training to children living in Northern Uganda.”
  • Jennifer Edwards (tagline: “Champagne and Campaigns”), Digital Strategy Consultant for Purpose Inc, Sierra Club, The National Council of La Raza and Organizing for Action Digital (
  • Mercedes Gutierrez, head of sustainability at Ikea Spain
  • Galit Gun, senior strategy director at Purpose Inc., former global campaigner and founding staff member at Avaaz
  • Neeraj Narayan, regional director, South Asia, Nike Inc.
  • Santiago Gowland, general manager for The Nature Conservancy, Latin American Region
  • Radu Dumitra?cu, communications specialist at Ikea Foundation
  • Hannah Kreiswirth, creative director at Purpose Inc.


Mark R WalktheWalk 2

Above screenshot: Sept 19, 2014 tweet by Maggie Aker, Strategist at Purpose Inc.: “Well this is an adorable shuffle from @MarkRuffalo, esp since it’s for our climate. Who will #walkthewalk next?” This tweet was retweeted/favourited by both Anna Jane Joyner, Climate Strategist at We Are Here Now and Purpose Inc.

 “As a consultant for the Here Now campaign initiated by the innovative team at Purpose, Anna is part of a group testing new story-telling techniques for discussing climate change with evangelical Christians and other difficult-to-engage audiences.” — January 6, 2015, Source

WalktheWalk Tck 2

Above screenshot: @TckTckTck, Sept 18, 2014: “We are a part of the biggest climate march in history. Show us you #walkthewalk on climate change too:

Best WalktheWalk Tweets

As demonstrated in the above screenshots, TckTckTck took a leading role in promoting this particular campaign. As well, the non-profit industrial complex (NPIC), fully exploited 350 board member Naomi Klein’s book launch of “This Changes Everything” blanketing the virtual sphere in catch phrases utilizing and playing off of this meme. The above screenshots which read “to change everything, we need everyone” and “here now – everything changes” are prime examples.

Broadbent Inst.

Photo: The Broadbent Institute’s Training and Leadership program

The Purpose Inc. We Are Here Now twitter account follows the twitter accounts of Purpose Inc., United Nations, IKEA, WWF, Barack Obama, Barack Obama Action Committees/Official Organizing for Action (OFA CA, OFA CO, OFA VA, OFA TX), Energy Action Coalition, RAN, the Broadbent Institute , Next Gen (Tom Steyer), Tom Steyer, Greenpeace, UN Foundation, Sierra Club, TckTckTck, Climate Reality (Al Gore), divestment groups, Bill McKibben, The Syria Campaign (destabilization/demonization campaign), and many more of influence.

Those of influence include Paul Hilder, co-founder of Avaaz who now serves as executive director of Here Now. [Hilder background]

The account also follows Tim Dickson, the co-founder of the Syria Campaign, who is also founder of the aforementioned Groundswell Communications. Dickson’s contribution to the Democratic Party is most extensive dating back to 1980. Dixon, former senior political strategist for two Australian prime ministers, now serves as the managing director for Purpose Europe. [Dixon bio]

Avaaz and Purpose Co-founder Jeremy Heimans has made the vision of for-profit Purpose Inc. clear from inception:

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy… [Purpose] creates 21st century movements. We look for ways that movements can help solve major global problems. To do this, we work with some of the most exciting players in the new green and social economy to help them get to scale faster and some of the world’s biggest brands to mobilize their consumers for significant social impact….” [Further reading on Purpose: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II]

That goal continues to be expanded upon in an Orwellian manner with corporations now utilizing CSR [corporate social responsibility] to evolve the brand by empowering their customer (“prosumers”) to become activists:

“On Thursday, November 20th, the Social Innovation Summit held its bi-annual conference in the San Francisco Bay area. The summit brought together some of the most influential innovators and leaders in the business and social impact communities. Representatives from Google, Facebook, PwC and others came together to share and discuss new models businesses can use to transform communities and inspire action. Purpose’s very own Senior Strategist, Max Steinman, moderated a discussion entitled ‘The Rise of the Activist Brand.’ The panel explored how brands are evolving their CSR [corporate social responsibility] efforts by empowering their advocates to become activists.” [Source]

We Are Here Now Tweet 1

We Are Here Now Tweet 2

Above @weareherenow screenshots: The promise of perpetual economic growth for corporate America is key

TckTckTck – “How to Herd Cats”

In 2009, global civil society was cleverly seduced into sleeping with the enemy via the TckTckTck campaign. [Further reading: EYES WIDE SHUT | TckTckTck exposé]. In 2014, not one to learn from the past, civil society, would yet again sleep with the enemy. GCCA, an initiative that began in Bali (2007) with a $300,000 funding commitment from the Quebec government, is a “coalition of twenty key international organizations” including Avaaz,, Greenpeace , Kofi Annan’s Global Humanitarian Forum, OXFAM, WWF, World Council of Churches, Union of Concerned Scientists, Equiterre, Global Call to Action against Poverty (also co-chaired by Kumi Naidoo), and the Pew Environment Group. [Source]

While GCCA/TckTckTck working hand in hand with, Avaaz and Greenpeace undoubtedly far surpassed the United States United Nations expectations for the 2009 TckTckTck campaign, it would repeat a similar stunning performance for the United Nations just 5 years later with the popular 2014 Peoples Climate March, again uniting citizens with corporate interests:

“GCCA worked behind the scenes for over a year to prepare for the biggest date in 2014, leveraging every possible asset and contact to rally around the historic Peoples’ Climate March in the run-up to the UN Climate Leaders Summit…. In the preceding months, GCCA convened weekly calls with key partners, Avaaz, USCAN and Climate Nexus to catalyse activities and identify gaps…. Everything came together on the day as we bore witness to the world’s biggest ever climate march, and inspiring events across the globe, with world leaders, business people, activists, parents and artists walking shoulder-to-shoulder.” — GCCA Annual Report 2014

Kelly Rigg Varda Group

Kelly Rigg, Founding Director, Varda Group, US: The Economics of Sustainable Development, 16-19 June 2012 | Rio de Janeiro, Brazil, Photo: International Institute for Sustainable Development (IISD) website

Based on the UN driven spectacle and 3-syllable catchphrase (WalktheWalk) that mirrored TckTckTck in 2009, perhaps then it should be of no surprise that Kelly Rigg, former executive director of TckTckTck (Global Campaign for Climate Action) and senior campaign director for Greenpeace International, was identified by Forbes (September 25, 2014) as the key organizer of the People’s climate parade creating yet another umbrella group comprised of approx. 1300 NGOs. Rigg is also a founding director and business manager of The Varda Group consulting firm founded in 2003 with Rémi Parmentier, also with an extensive Greenpeace history:

“Rémi Parmentier has been involved in the process of Rio +20 from the start. He participated in the intersession meetings and the Preparatory Committee in New York with “informal consultations” on behalf of various international organizations and alliances. Previously, as the Political Director of Greenpeace International, in the Summit of Johannesburg in 2002, Parmentier was the negotiator and protagonist of the agreement between the World Business Council for Sustainable Development and Greenpeace International on the Kyoto Protocol.” [Source]

Parmentier also serves as Deputy Executive Secretary for the Global Ocean Commission which was launched in February 2013. Inés de Águeda who serves as the communications officer for the Global Ocean Commission is also an associate at the Varda Group.

“With Kelly, Inés and Rémi, the Varda Group was almost complete this week at the meeting of the Global Ocean Commission in New York.” — Varda Group Facebook page

Commissioners of the Global Ocean Commission include José María Figueres (co-chair), President of Costa Rica from1994 to 1998; President of the Carbon War Room, David Miliband, John Podesta (chair of the Center for American Progress and a former White House Chief of Staff ), Sri Mulyani Indrawati ( Managing Director at the World Bank), Pascal Lamy, Director-General of the World Trade Organisation and other high profile individuals.

The link between most, if not all of these commissioners is the shared desire for carbon markets and/or the implementation of payments for ecosystem services (PES).

From the Global Ocean Commission Report 2014, The Value of the High Seas:

“One of the first questions asked by the commissioners was: can we place an economic value on what the high seas provides for our planet? While the science of ‘natural resources accounting’ is still relatively new, work we commissioned made clear that the high seas generates a wide variety of benefits to people and the planet,4 all of which must be considered before recommendations for action can be made.


The high seas supports major categories of vital ecosystem services, including: air purification, waste treatment and lifecycle maintenance; high seas carbon capture and storage; high seas ‘provisioning’ of fish and other seafood; genetic and ornamental resources; and tourism, leisure and recreation. While not all of them can be valued using current data, these ecosystem services do all have demonstrable economic value. Research carried out for the Commission has produced estimates of the economic value of two key high seas ecosystem services – carbon storage and fisheries – showing that they each generate tens of billions of dollars of value to society annually.


The ocean has been responsible for the capture and storage of more than half of the carbon dioxide produced by the burning of fossil fuels and a third of the total produced by humankind. This ability of the ocean to capture and store carbon reduces the rates of increase of atmospheric carbon dioxide and can slow changes in global temperature and other consequences associated with climate change. It is estimated that nearly half a billion tonnes of carbon, the equivalent of over 2 billion tonnes of carbon dioxide, are captured and stored by the living components of high seas ecosystems every year. Based on current calculations of the economic cost of additional carbon in the atmosphere, the value of the carbon storage by high seas ecosystems is estimated at US$148 billion a year (with a range of US$74 to US$222 billion for mid-estimates). By comparison, the entire global Official Development Aid outlay for 2013 was US$134.8 billion.”

Rigg is included within the extensive acknowledgments noted in this report (page 84). Rigg is also acknowledged in the 2006 paper Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction.

“Finally, a World Ocean Public Trust that unites governance of the high seas and the Area into one regime under an EBM [Ecosystem-based Management] framework should be established throughout the world’s oceans in areas beyond national jurisdiction.” — Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction, 2006

Considering oceans store 50 times more carbon dioxide than the atmosphere and approx. half of all the carbon dioxide produced by humans since the industrial revolution, and accepting the Earth’s water sources will only continue to diminish, it is not surprising that the elite establishment seeks to appoint and lock in a small body of special interests in the creation of a single global regime to fully control and exploit the high seas. Water will be secured by privatization and a global government regime that oversees the planet (which is approx. 70% water), the Earth’s remaining and quickly diminishing forests will be secured by the carbon market mechanism REDD, valuable land (thus food) will be secured via land grabs while payment for ecosystems services allows the oligarchs to catch and seize everything that falls between the cracks. Managing oceans ties control into all adjacent life. The non-profit industrial complex is the bitch that makes it all possible, the bitch that makes the dreams of the rich and powerful come true.

This elite regime (with “payments for ecosystems services” as an embraced ideology) is based on further entitlements for the entitled: the desire for private property-type rights under the guise (and subsequent marketing) of custody and stewardship. The Brave New World scheme takes refuge behind the cloak of the much utilized phrases “polluter pays principle” and “externalizing costs” which slowly and meticulously builds the collective acquiescence of ordinary citizens. The goal, which is the blatant monetization of nature, sits relatively concealed, just outside the frame. Such enticing language, catch phrases and holistic imagery are necessary and critical if the elite are to succeed in the most cunning, coup d’état in the history of corporate dominance. In reality, the polluter pays only what the polluter decides he should pay, in exchange for owning/controlling Earth’s final remaining natural resources. It’s not a slap on the hand, it’s literally the rich rewarding themselves with full control of the Earth, a sick scheme created by psychopaths with god complexes.

Current and past clients of The Varda Group include: Amnesty International, Ceres, USA, Conservation International – Marine Programme, Friends of the Earth UK,Friends of the Earth US,Global Call for Climate Action (TckTckTck campaign),Global Wind Energy Council (GWEC),Greenpeace International, Markets for Change, Australia, Natural Resources Defence Council (NRDC), USA, Oceana, Oxfam-Novib, The Netherlands, Pew Environment Group, UNAIDS, UNEP, WWF and countless others. [Full list as published on the Varda website]

Rigg is also identified as the chair of the recently created UN Momentum for Change Advisory Panel.

Below video: Momentum for Change – Change for Good by UN Momentum for Change. Note that actor Mark Ruffalo lends himself (yet again) in order to incite interest and exhilaration exploiting a pathological celebrity fetish that consumes western societies. The core and unstated message by the UN, delivered by Ruffalo is that those with privilege can retain it as the “new economy” will magically make such privilege benign. Also in regards to the video, it is important to note the language. The word “change” used twice in one sentence, which is the obvious utilization of the title/theme of Klein’s book This Changes Everything.

The key areas of focus for the UN Momentum for Change are the following: 1) the Urban Poor, implemented with the financial support of the Bill & Melinda Gates Foundation [Further reading: The “Green Revolution” Bill Gates, Philanthropy and Social Engineering], 2) Women for Results, implemented with the financial support of The Rockefeller Foundation [Further reading: 35% of Puerto Rican Women Sterilized], 3) Financing for Climate Friendly Investment, implemented in partnership with the World Economic Forum and 4) ICT Solutions, implemented in partnership with the Global e-Sustainability Initiative.

Forbes, Sept 25, 2014: Leadership Lessons from The People’s Climate March:

With that as her model of leadership it is perhaps no surprise that so many cats have been so successfully herded. But there is more. The other leadership lesson is putting project before person.”

Truer words were never spoken. As in Africa under the TckTckTck campaign where economic growth was valued as being more important than the life of Africans, such projects (as referred to above), have a singular common thread. They are all based on more of the same perpetual growth; perpetual growth that is dependent upon and interwoven with exploitation and environmental degradation – perpetual growth which society has collectively deemed more important than life itself.

The free-market-based “solutions” have already been designed by the United Nations (think Millennium Goals), leading green-house-gas omitting obstructionist states, think tanks and institutions (think Clinton Global Initiative and’s “friends on Wall Street” divestment scheme). The NGOs are financed to the tune of billions to build normalization and acquiescence to the “new economy“, also referred to as “sustainable capitalism”. An integral aspect of “sustainable capitalism” (as if there is such a thing), includes the commodification of all Earth’s remaining natural resources to be mainstreamed by the year 2020. [“Mainstreaming Sustainable Capitalism by 2020 will require independent, collaborative and voluntary action by companies, investors, government and civil society, which we hope to accelerate by advancing the discourse on the economic benefits of sustainability.” – Sustainable Investment Paper, Generation, Feb 15, 2012, Generation Investment founded by Al Gore and Goldman Sachs David Blood]

A key area of work being done at a global level today on behalf of oligarch financiers, is the imposing of western values throughout the world via soft power. No one is in a better position to accomplish this more successfully than those at the helm of the non-profit industrial complex. Both Avaaz and 350, perhaps the most influential (thus most powerful) founding members of GCCA, have successfully spread their tentacles across the globe, having become international in scope. Such soft power not only acclimatizes foreign countries to western (non)values and (corporate)culture, it lends itself to the strategies devised for destabilizations and continued imperialism and colonization by imperial states. Money flows from the corporations and oligarchs, through the foundations (tax free) to the NGOs, to training sessions and workshops set up in countries where the western influence (and authority) subtly seeks to embed itself. The fact that the target audience is youth is not coincidental; rather it is very much strategic.

“A five-day Beautiful Trouble training session for 25 young climate activists was organised jointly with and Avaaz in September with participants from Belarus, Hungary, Montenegro, Poland, Russia, Serbia, Slovakia and Ukraine. GCCA provided expertise, outreach, logistical support and part of the funding for the session, while the group shared an innovative methodology that has proved successful at bringing people out on the street and encouraging them to join the global movement. As a direct result of this session, youth groups organised Peoples’ Climate March actions on 21st September in both Budapest and Warsaw, and successfully used these tactics to take a visible stand against a government squeeze on civil society space in Hungary. GCCA will continue to support the groups involved as they work to mobilise citizens across the region.” — GCCA Annual Report 2014 [Emphasis added]

As the aforementioned avalanche of social media regarding the so-called Climate March demonstrates, Avaaz co-founder Ricken Patel certainly was accurate in his guidance to harness the power of social media via mobile phones in his 2007 report for the Gates Foundation. [Prospects for e-Advocacy in the Global South: A Res Publica Report for the Gates Foundation | Source]

Social Media & the Cellular Savior

In the report, Paten states the following under the heading “The Cellular Savior”:

“The mobile phone is changing the way the global south communicates. Even as the number of landlines grows slowly, the growth of mobile phones is sky-rocketing, changing the connectivity potential for the planet…. What these figures indicate is that mobile phones are a great opportunity for e-advocates who want to reach a mass audience, and the applications are endless. [p. 18]


… After the successful implementation of SMS [text messaging] campaigns at the national level, the Gates Foundation might decide to fund an international SMS campaign. Unlike the local SCO partners of the pilot programs, an international campaign would partner with international advocacy organizations with strong technology programs like Greenpeace, Oxfam, and the new international e-advocacy organization Avaaz.” [p. 41] [highlighted text in original document]

If nothing else, the #WalktheWalk campaign devised by Purpose Inc. must have been a refreshing change from the multiple hate campaigns unleashed by Purpose Inc. that were created to build public acquiescence for illegal U.S. led airstrikes to commence on Syria. [Further reading: SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire]

Syria Voices FB photo Obama

State of Play on the People’s Climate March

The Climate Spectacle in New York City was overseen/managed by the Rockefeller Brothers Fund from the onset. The members only “State of Play on the People’s Climate March event listed by the Environmental Grantmakers Association Website (posted August 20, 2014 – 1:00pm) stated the following:

“An unprecedented 550 organizations from labor, faith, environment and justice movements are coming together to make the September 21st People’s Climate March the largest ever public mobilization on climate. Join us to learn why such a huge diversity of organizations, networks, and individuals are mobilizing at this key moment, just days before the Climate Leaders Summit hosted by Ban Ki-moon. We’ll discuss how organizations are working together to bridge movements, as this effort not only seeks to raise awareness for climate impacts, but also open a significant political narrative about economic and environmental justice.


  • Irene Krarup, Executive Director, V. Kann Rasmussen Foundation (moderator)
  • Emma Ruby-Sachs, Campaigns Manager, Avaaz
  • Jamie Henn, Political and Communications Director,
  • Eddie Bautista, Executive Director, NYCEJA”

“This will be the first of a series of two calls – the second will be a funder-only conversation during the first week of September. If you are unable to make either call and still want to learn more, please feel free to contact Stephanie Bencivenga of Rockefeller Brothers Fund (sbencivenga[at] or Irene Krarup of V.K. Rasmussen Foundation (ikrarup[at]” [Emphasis added]

Tom Steyer #Walks the Walk

Steyer Walk the Walk

“@*TomSteyer and @NextGenClimate #WalkTheWalk on climate change. Will you?”Next Gen Climate, Sept 18, 2014

Do the Math Tour Tom Steyer

Camaraderie tours: Right: Bill McKibben, left: Tom Steyer

The environmental movement is strategically sought by (and controlled by) the very members of the same 1% whose privileged lives are not only predicated off continued reliance on a carbon based economy, but profit from its continuance: “Notably, the President of, Bill McKibben, is a close friend of Tom Steyer. Steyer is a billionaire hedge fund manager and founder of Next Gen Climate. In 2012, McKibben and Steyer hiked through the Adirondack Mountains, where the two men bonded and McKibben encouraged Steyer to become active in environmental causes, including opposition to the Keystone XL pipeline.” [Source: “How a Club of Billionaires and Their Foundations Control the Environmental Movement and Obama’s EP”] In addition, this following excerpt from a Time magazine article illustrates how the elite not only influence NGOs, but government itself: “So when Barack Obama appeared at Tom Steyer’s San Francisco home for a fundraiser last year, the President had to know there would be an ask. The 56-year-old Steyer is a hedge-fund billionaire and a major-league Democratic donor.” [Source]

McKibben and Steyer March-7

Photo: People’s Climate March, 2014. Bill McKibben ( founder) with Tom Steyer, hedge fund billionaire and founder of Generation Next

Flood Wall Street | Fitzgibbon Media

The #WalktheWalk press release was conducted by the high-profile PR agency Fitzgibbon Media. Fitzgibbon Clients include, SumOfUs, Purpose, MoveOn (an Avaaz co-founder), Credo, The Nation Institute and Amnesty International to name a few.

Note that the Flood Wall Street press coverage is also featured on the Fitzgibbon website (under the “coverage” section).

Fitzgibbon attributes the “alternative, direct action”, branded “Flood Wall Street” (supposedly independent from the largest climate spectacle in history) media coverage to their client, Energy Action Coalition.

Energy Action Coalition (“a coalition of 50 leading youth organizations throughout the U.S. and Canada.”) partners include The Responsible Endowments Coalition, Southern Energy Network (a founding member of the Energy Action Coalition), Green for All (a Ceres partner;’s Van Jones is co-founder of Green for All and serves as president) and Groundswell (It is important to note the White House Office and connections/advisors. Supporters include David Rockefeller Fund, Rockefeller Foundation , Rockefeller Brothers Fund and the Calvert foundation (a Ceres partner). Groundswell Board of Directors includes Jessica Bailey, Program Officer for the Rockefeller Brother Fund’s global and domestic Sustainable Development program.

That the “notable” speakers highlighted in the Flood Wall Street media release (Monday September 22, 2014), were an all-white liberal cast (inclusive of’s Klein and McKibben) is completely lost on society at large is nothing less than a tragedy – classism and racism so normalized that it goes virtually unnoticed. Indeed, the non-profit industrial complex is built on a foundation of white privilege and liberalism with the mainstream populace identifying with those in the ivory towers rather than those being pissed upon down below.

The Flood Wall Street twitter account demonstrates that those at the helm did not choose to take cues from radical activists, nor those oppressed and marginalized, but rather a slew of liberal sycophants and big greens including Bill McKibben, alliances, Energy Action Coalition, Green For All, Nature Conservancy, WWF, TckTckTck /TckTckTck alliances, Al Gore/Gore Alliances, etc.

After Party Peoples Climate March

Photo: The after-spectacle party with Bill McKibben ( on left and Van Jones ( Board, Green for All, etc.) on right. Note the servers and wine glasses in the background.

And while the champagne undoubtedly over-flowed at the A-list celebration that followed the spectacle from afar, a 63 year-old man from Chicago, IL missed his flight as he sat over-night in jail with other well-meaning citizens/protestors that were arrested at the Flood Wall Street action.

Well intentioned Flood Wall Street protestors chanted “Who do you protect? Who do you serve?” The problem is that their questions were directed to the wrong group of people.

A Groundswell of Revolving Doors

“Climate change affects struggling communities first and worst. Yet, working families are all too often priced out of being part of the solution. By making clean energy simple and affordable at the community level, Groundswell is paving the way for a strong-and inclusive-clean economy.” – Van Jones, Adviser to Groundswell

Groundswell’s theory of change is that of “civic consumption.” A model to save the planet by further consuming: “When we join together, we can drive prices down and give more business to the companies that are doing the greatest good.” (Emphasis in the original.) [Source] It’s important to note that & Avaaz are simply the behavioural change agents at the front of the stage. It’s behind the curtain where the future is being designed, by NGOs and institutions further up the food chain of hierarchy (Groundswell, B-Team, Generation Investments, Clinton Global Initiative, United Nations, etc. etc.) This is the paradigmatic design of the NGOs at the forefront and why they are paid to build acquiescence to through financial support. The need to normalize insanity – actions that will change nothing – is paramount.

The revolving door between the foundations and the NGOs they finance can best be demonstrated by the career path of Jessy Tolkan. Tolkan served as the Political Director for Green For All. Green for All was officially launched in September 2007 at the Clinton Global Initiative (as was 1Sky). Prior to her role at Green For All, Tolkan served as Executive Director for Energy Action Coalition. In addition, Tolkan serves/served on the Steering Committee of Rockefeller incubator project 1Sky (merged with in 2011), as well as the Board of Directors, Groundswell, and many many others. Tolkan also serves as the Global Director of Electric Vehicle Infrastructure Development for two muliti-national automakers Renault and Nissan. Today, joining in the footsteps of a multitude of other establishment “environmentalists” such as Rigg (The Varda Group), Tolkan is the President of Tolkan & Co., strategy firm with clients ranging from the Working Families Party to the Renault-Nissan Corporation.

“SXSW Eco speaker Tolkan has impeccable environmental and social justice credentials. In 2008, she was arrested in front of the White House. By 2011, she was inside, meeting with President Obama to discuss the Keysone XL pipeline. She arrived at the Austin enviro conference fresh from the recent #FloodWallStreet protest. But her presentation, “The Road to Environmental Revolution … Powered by Consumers” wasn’t about public protests. It was about direct action of another kind, the kind determined by where you put your dollars….” — October 15, 2014, Advancing the Electric Car Revolution One Voting Consumer At a Time

The capture of any and all grass roots movements that may gain traction (against all odds) is also a task of paramount importance. The non-profit industrial complex, to which such agencies are part of, are expected to bring radical movements into the fold of “reason”, that is not necessarily spoken but rather just understood:

When we collaborated on a #blacklivesmatter Die-In at the NYC City Council on December 8, 2014, Groundswell successfully insured our action graced the front page of the New York Times.” – Groundswell Website

Flood Wall Street | Bomb Syria


Wag the dog. Flood Wall Street. Bomb Syria! Image courtesy of Mark Gould

On September 22, 2014, the day following Obama’s regurgitated message “I #Walkthewalk on climate change”… while all eyes were on “Flood Wall Street”, the Obama administration began bombing Syria. With yet another illegal attack/invasion, this would be his 8th war on Muslim states, making former war criminal George Bush look like a school boy in comparison. Yet, as per usual, the “progressive greens” would not attack Obama on his latest illegal attack on a sovereign country, rather, they would respond with the following comment posted alongside the image featured on the Facebook page. The date was September 23, 2014; a full day after the Obama administration began bombing Syria:

“Wondering if President Obama was listening this weekend? Here’s what he said when he went to the UN today:”

The above comment with the image (below) was posted on September 23, 2014 on the Facebook page. A full day after the Obama administration began bombing Syria.


As of September 25, 2014 (9:53am) 4,910 others “liked” this and 3,316 shared it. The commencement of yet another country being bombed by the U.S. government all while the U.S. fails to meet the needs of its own citizens appears completely lost on followers.

Yet, buried within the comments under the graphic above that captures the delusional hopium and branding of Obama is a comment that actually does reflect our existing reality:

“fuck his bourgeois imperialist ass, no surprise with all those damn capitalist ngos “marching”….we need a real mass movement not this clownery” – Ricardito Ramos

Sadly, it doesn’t take much these days for a PR campaign to successfully transform the world’s greatest war criminal/terrorist into a hero while simultaneously portraying a leader of a sovereign state, who refuses to be a puppet to the U.S., as yet another crazed “dictator”.

Nor does it take much to sell the white Hollywood actor Leonardo DiCaprio, fossil-fuel glutton/consumer extraordinaire,   as the United Nation’s “new voice for climate advocacy” and voice of Indigenous Peoples – while Bolivia’s first Indigenous President, Evo Morales (whose 2009 demand for the Earth not to exceed 1C was crushed by the NPIC) and Uruguay President Jose Mujica, a model for voluntary disciplined minimalism, go ignored by the NPIC and the media in tandem.

20 September 2014 – As the eyes of the world turn to New York City, where thousands of people are expected to gather tomorrow for a massive march in advance of a United Nations climate summit, Secretary-General Ban Ki-moon today welcomed UN Messenger of Peace, Leonardo DiCaprio, who he has hailed as the world body’s “new voice for climate advocacy.”

Edward Bernays applauds.

The phrase “actions speak louder than words” has no room in a culture intoxicated with celebrity fetish.

Leo - Indigenous Hero

People’s Climate March. Celebrity fetish.

“When a strong, powerful and passionate unabashedly INDIGENOUS LEADER [Evo Morales] becomes PRESIDENT of his homelands and uses that to push the notion that Mother Earth is a Living Being and has rights as humans do AND makes a passionate speech the same day as a European/American celebrity [Leonardo DiCaprio] does the same and the European/American celebrity is declared a hero around the village fires there is nothing left to discuss except how assimilated Indigenous people’s minds really value white beauty standards over Indigenous integrity, strength and power. SMDH” – Rosstopher Sirhc

give a fuck DSC_0137 copy

While et. al. appeal to the populace to place their energy and “hope” into begging to their “leaders”, a dose of reality may be in order. They don’t give a fuck about the planet. They don’t give a fuck about Iraqis. They don’t give a fuck about Ukrainians. They don’t give a fuck about the Congolese. They don’t give a fuck about Syrians. They don’t give a fuck about Haitians. And they DON’T GIVE A FUCK ABOUT YOU. Not today, not tomorrow. The sooner we acknowledge this, the better off we will be.

Bromides, Platitudes, and Cliches: Defending those that Protect Capital

“See, I’ve been reading these threads [that pertain to the investigation into the People’s Climate March], and when I ask pertinent questions, what I keep getting is bromides, platitudes, and cliches… I can’t help but ask myself, isn’t that what this march is about? If it weren’t, it seems to me that there would be more substance to the responses I keep getting, and reading.” – Tom Frank, Sept 17, 2014, FaceBook

Who could argue that 400,000 citizens working hand-in-hand with their children, family and neighbours, transforming 400,000 (grass) lawns, boulevards and public spaces into beautiful food gardens (a political act in itself) would have had far more effect in establishing a path to self-sufficiency and energy efficiency than burning fossil fuels and energies to partake in a spectacle – a spectacle created only to build acquiescence to further collective insanity.

Until there is no more bread, finally leaving one too hungry to be entertained by the circus any longer, we will not see the take-down of those who oppress us nor will we bear witness to the necessary destruction of the industrialized capitalist system built upon patriarchy, racism, classism, imperialism, colonialism and ecological devastation. Decades of indoctrination, obedience, pacification and overindulgence has left us docile and incapable of mustering up the necessary courage for meaningful, difficult, real resistance … the kind that puts the fear of “god” into the state. The privileged – until no longer privileged and famished – will not participate in a revolution. National Endowment for Democracy (NED) financed “revolutions” do not count. And this is our reality. This is what we must face – if we are to change the writing on the wall in any regard.

Excerpt from End Game:

“I just got home from talking to a … longtime activist. She told me of a campaign she participated in a few years ago to try to stop the government and transnational timber corporations from spraying Agent Orange, a potent defoliant and teratogen, in the forests of Oregon. Whenever activists learned a hillside was going to be sprayed, they assembled there, hoping their presence would stop the poisoning. But each time, like clockwork, helicopters appeared, and each time, like clockwork, helicopters dumped loads of Agent Orange onto the hillside and onto the protesting activists. The campaign did not succeed. “‘But,’ she said to me, ‘I’ll tell you what did. A bunch of Vietnam vets lived in those hills, and they sent messages to the Bureau of Land Management and to Weyerhauser, Boise Cascade, and the other timber companies saying, ‘We knows the names of your helicopter pilots, and we know their addresses.’ “I waited for her to finish. “‘You know what happened next?’ she asked. “‘I think I do,’ I responded. “‘Exactly,’ she said. ‘The spraying stopped.'”



[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Political Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia.]

Non-Profits and the Pacification of the Black Lives Matter Movement


August 14, 2015

By Brendan McQuade

Killer Police

Above: Mo. Highway Patrol Capt. Ron Johnson hugged Adrian (who wouldn’t give his last name) in Ferguson on Sunday afternoon, Aug. 17, 2014, on W. Florissant. [Source]

Rebellions aren’t simply repressed. They’re pacified. While repression—the iron hand—is useful to terrorize a population into submission, the issues animating a rebellion must be partially redressed—the velvet glove—to forestall a further reaching revolutionary upsurge. The most effective way to defeat rebellion is to blunt its grievances and overtake its leaders. This is precisely what is happening with the Black Lives Matter movement.

For the past year, much attention has focused on the most dramatic responses to the Black Lives Matter movement: the militarized police and smoke grenades, states of emergency and curfews, government surveillance and fears of infiltration. While these forms of repression should not be discounted, they should be properly understood. Heavy-handed responses polarize the struggle. The middle ground disappears and both sides radicalize. For those seeking to maintain the status quo, this is not the best outcome.

It’s much better to co-opt moderates and divide the opposition. After the initial explosion in Ferguson following Mike Brown’s death, Governor Jay Nixon put a black officer, Missouri Highway Patrol Captain Ronald S. Johnson, in charge. Johnson immediately won praise, when he ordered his officers shed their riot gear and started walking with marching demonstrators. In this new context, liberal organizations began to separate themselves from more radical demonstrators. The NAACP organized events “to channel the anger over Brown’s death into positive action such as getting people to register to vote and to obtain college grants.” Johnson and other police executives marched at the head of a NAACP demonstration. The response to the Ferguson Rebellion had shifted from crude repression to subtle pacification.

Established non-profit organizations are essential to this work. They bring needed legitimacy to the state’s efforts to contain dissent. In Ferguson, the NAACP and local religious groups have sought to temper protests, limit property damage, and redirect discontent toward institutional channels. Despite their best intentions, these groups become potent weapons to mollify discontent and moderate change.

The same dynamic was recently at work in Chicago, where the ACLU of Illinois sold out grassroots movements, who had been working to curtail stop and frisk by the Chicago Police Department (CPD). In the summer of 2014, the CPD conducted a quarter million stops that did not lead to an arrest, four times the rate of New York City. Nearly three quarters of those stopped were black. In response to this systemic racial profiling, We Charge Genocide, a grassroots abolitionist organization, wrote the Stop, Transparency, Oversight and Protection (STOP) Act. This municipal ordinance would have required the CPD to collect and share comprehensive data on police stops.

The We Charge Genocide (WCG) name is an allusion to a 1951 report that Civil Rights Congress presented to the UN. The study cited lynching, police brutality, legal disenfranchisement, and systemic inequality as evidence that the US government was engaged in genocide against its black citizens. In September 2014, WCG presented its own report to the UN Committee Against Torture that detailed the Chicago police’s systemic harassment and abuse of minority communities, the failure of existing redressive mechanisms, and the resultant impunity of the Chicago police. For the past ten months, WCG has worked to educate and mobilize youth of color about the CPD’s racially discriminatory stop and frisk practices.

While grassroots activists were mobilizing support for the ordinance among Chicago’s communities and alderman, the ACLU entered secret negotiations with the CPD and mayor’s office to broker an alternative agreement. On the very day that the STOP Act was to be filed by three aldermen, the ACLU announced the details of their agreement with city government. Instead of public disclosure, the ACLU-CPD “settlement” names an independent consultant, former US magistrate Arlander Keys, who will issue biannual reports on the CPD’s street stops and recommend policy changes. This is sharp contrast from the STOP ACT, which would have required quarterly public reporting of more comprehensive stop and frisk data: demographic information of those stopped, the badge numbers of officers involved, as well as the location, reason, and result of the stop

In effect, the ACLU used WCG and STOP Act as bargaining chip to advance a narrow policy goal. As the WCG’s public letter put it:

What you have “won” is fundamentally different from the STOP Act, both in its means and in its ends. Our goals are rooted in the experiences of those most directly impacted; yours are not. Our movement is rooted in a political analysis that recognizes the need to shift power away from police and into our communities; your policy “victory” is not. Our motivation is rooted in a theory of change that prioritizes movement building and centering the leadership of those most affected; yours is not. Now, because of your self-serving interest in pushing simplistic policy changes, we and our allies face a much harder task pushing the critical package of reforms included in the STOP Act but ignored in your settlement. There is no such thing as an easy victory, and yours has come at a high cost.

The ACLU agreement shifted the terrain of struggle. Their agreement is a half measure that allows the CPD and city government to show that they are doing something, while, at the same time, undercutting a more radical plan that would have subjected the CPD to more meaningful public accountability.

More importantly, the ACLU-CPD agreement denies WCG and the larger Black Lives Movement an important victory. In their letter, WCG acknowledged that the ACLU “settlement represents just one of many efforts… to co-opt our movement by engaging with less threatening groups. Passage of the STOP Act would be public recognition of the real, grassroots power of young Black and Brown Chicagoans; instead the City wisely sought to settle into an ongoing relationship with a legal organization that poses no real threat to the status quo.” In other words, the ACLU is not an ally. It works to pacify the Black Lives Matter movement by blunting its grievances and overtaking its solutions with half measures.

The ACLU did not become complicit in the pacification of the radical movements because they are part of some crude conspiracy. It’s more subtle. The ACLU is a foundation funded non-profit. It’s part of the web of elite institutions that exercise political power in the United States. By class background, socialization, and worldview, the ACLU’s lawyers and administers have more in common with Chicago Mayor Rahm Emmanuel and Police Superintendent Garry McCarthy than they have with WCG activists.

The overlapping interests of elites in the ACLU and city government highlight the importance the idea of pacification. In the recent years, critical scholars have recuperated the term “pacification” from military jargon to highlight continuities between warfare and policing. Both are class projects to eliminate enemies and fabricate social order. The iron hand and the velvet glove work together. To pacify “communists” in Vietnam or “terrorists” in Iraq, you need to build a government that enough people can abide. The same dynamic is at work in Chicago, where the ACLU just helped the city government efforts to pacify ongoing black insurgency.


[Brendan McQuade is a visiting assistant professor of international studies at Depaul Univeristy.]

Misunderstanding the Civil Rights Movement and Diversity of Tactics

The Hampton Institute

June 13, 2015

By Lorenzo St. Dubois












It’s gotten to be a pattern on the Left. When Black protest erupts into insurrection, as it did in Ferguson and Baltimore, most liberals and white radicals express empathy for the cathartic release of anger, but urge the oppressed that this is not the way. This is “not strategic,” says the leftist concern-troll. This is “what the police want.” Most of the time they manage to stop short of asking “why are they burning down their own neighborhood?” -if only to be mindful of clichés-but some can’t even help themselves there. In the aftermath, Amy Goodman (seemingly channeling Alex Jones) will spread conspiracy theories on how the government “orchestrated” the rioting.[1] The respectability politics of nonviolence will return.

It’s hard to believe that anyone who has paid attention to Black Lives Matter takes these positions in good faith because, of course, the riots in Ferguson were objectively the best thing that happened to a movement that was already more than a year old. In August 2014, Trayvon Martin and George Zimmerman had been almost completely forgotten by white America except as grim punchlines, while national civil rights leaders were more concerned with Chicago’s gang killings than with the national wave of police terror. Yet by December, in the wake of recurring rioting in both Ferguson and the Bay Area, the Ferguson PD was under investigation by Amnesty International, the Justice Department and the United Nations ( and #BlackLivesMatter had been named Word of the Year by the American Dialect Society ).

This month the pushback comes with Jonathan Chait’s promotion of a scholarly paper on the effects of rioting on Black liberation in the 1960s. Chait’s argument can be critiqued on just about every level: the paper has a distorted idea of what liberation is (apparently, it means electing Democrats), an undefined idea of what rioting is, and on top of that the paper isn’t even accredited scholarship, in the sense that it hasn’t been peer-reviewed by anyone (except of course by Jonathan Chait).

Chait first got uptight about this subject last year, when he and Ta-Nehesi Coates had an indirect back-and-forth over the efficacy of Black insurrection. Chait wrote regarding Ferguson that “Property damage and looting impede social progress.” Coates replied with a concise historical sketch of militancy in the civil rights era:

The Civil Rights Bill of 1964 is inseparable from the threat of riots. The housing bill of 1968-the most proactive civil-rights legislation on the books-is a direct response to the riots that swept American cities after King was killed. Violence, lingering on the outside, often backed nonviolence during the civil-rights movement. “We could go into meetings and say, ‘Well, either deal with us or you will have Malcolm X coming into here,'” said SNCC organizer Gloria Richardson. “They would get just hysterical. The police chief would say, ‘Oh no!”

But now Chait claims that a draft research paper by Omar Wasow, an assistant professor at the department of politics at Princeton, fills in the blanks left within the broad strokes of that sketch. “And his answer is clear,” Chait announces. “Riots on the whole provoke a hostile right-wing response. They generate attention, all right, but the wrong kind.”

Chait and Wasow’s position is a restatement of the timeworn “backlash thesis.” Over the years, this thesis has been largely discredited by various studies (studies which, unlike Wasow’s, were peer-reviewed). The weakness with the thesis is not that there was no serious white backlash to the anti-racist movement, but that the backlash started as soon as the civil rights struggle began in the mid-1950s, not suddenly after the mid-60s Northern rebellions.

The Limits of Nonviolence

Take for instance Michael Klarman’s book From Jim Crow to Civil Rights (which one reviewer calls “the first great and indispensable work of American constitutional history in the twenty-first century”). Klarman demonstrates that Brown vs. Board of Education didn’t inspire an unambiguously effective civil rights movement; it inspired an uncertain experiment in passive resistance which in turn provoked the segregationist “massive resistance” movement. And just as Brown didn’t lead to widespread desegregated schools, the Supreme Court decision that emerged from the Montgomery bus boycott didn’t lead to widespread desegregated buses-most Southern municipalities simply ignored it, and launched highly effective repression against Black activism and liberalism generally. Montgomery itself enacted new segregation laws after the boycott victory, and terrorized both moderate and radical political figures (Rosa Parks fled the city after the campaign, both because she was blacklisted from work and because of credible death threats). On the rare instances where the federal government stood up for school desegregation, like in Little Rock in 1958, the conservatives were strong enough to wait out the withdrawal of troops, or else simply shut down the schools rather than comply.

A new hope seemed to emerge in the early 1960s with the lunch counter sit-ins, the Freedom Rides, and the Mississippi voter registration drives. But the sit-in movement only led to the desegregation of Woolworth’s luncheonettes-most Southern eateries remained Jim Crow. The Freedom Rides were actually unpopular with the American public, most of whom thought Blacks were moving too fast. And the Freedom Rides led to yet another federal decision that was seldom honored in the South. The Mississippi movement provoked a wave of lynchings that the Kennedy administration did nothing to prevent. Klarman noted that the early civil rights movement had a “backlash-counterbacklash” dynamic.

Klarman’s work builds on that of scholar Gerald Rosenberg who demonstrated that no dramatic change for Black liberation occurred until the Civil Rights Act of 1964. The direct impetus for that law was rioting in Birmingham in May of 1963: thousands of local blacks defied Martin Luther King’s exhortations to nonviolence, set fire to nine square blocks of downtown, and sent a police officer to the operating room. The author of the most comprehensive study of President Kennedy’s civil rights policy, Nicholas Bryant, noted that

It was the black-on-white violence of May 11 – not [the nonviolence of the previous weeks] – that represented the real watershed in Kennedy’s thinking…Kennedy had grown used to segregationist attacks against civil rights protesters. But he – along with his brother and other administration officials – was far more troubled by black mobs running amok.[2]

Birmingham wasn’t an isolated episode; Black insurrection flared across the country for the rest of 1963 and into 1964. Sometimes it was milder than Birmingham and sometimes it was more explosive. SNCC leader Gloria Richardson recalls that in her campaign in Cambridge, Maryland, activists exchanged gunfire with National Guardsmen just a few months prior to the passage of the Civil Rights Act.

“Burning in Every City, North and South”

President Kennedy’s response to Birmingham is the key historical moment of the movement. According to White House tapes, the president initially thought about sending federal troops to Alabama in May 1963 with the idea of acting against Blacks if the rioting continued-not against Bull Connor. He ultimately kept the troops on stand-by. As the month wore on and Kennedy saw Black rebellion spread to Philadelphia, Chicago, and New York, he eventually concluded he would have to make a major gesture of support for African-Americans. On June 11, he gave his landmark Civil Rights Address, in which he first proposed the Civil Rights Act. The Address acknowledged the role of riots:

This is not a sectional issue. Difficulties over segregation and discrimination exist in every city, in every State of the Union, producing in many cities a rising tide of discontent that threatens the public safety… The fires of frustration and discord are burning in every city, North and South, where legal remedies are not at hand. Redress is sought in the streets, in demonstrations, parades, and protests which create tensions and threaten violence and threaten lives.

Kennedy’s speech is the first time the federal government even acknowledged it had a major racial problem in the North. The post-Birmingham uprisings were indeed the root of the nationwide white backlash, but they were also the beginning of a truly nationwide civil rights movement. And they proved to be the first real federal breakthrough in either the North or South.

Some of Professor Wasow’s charts actually illustrate my points better than they illustrate his:

2015 0611satmis ch

We can see in this chart that there was little violent activity in the early sixties movement-but we can also see that there was very little nonviolent activity in the movement either. The marked decline of nonviolent protest shown in 1962 confirms Malcolm X’s characterization in his “Message to the Grassroots” speech that the movement seemed to be on its last legs that year. Then, in 1963, we see violent and nonviolent activity spike in unison – if anything violent protest leads the trend. The riotous tendency in that year helped to stimulate nonviolent protest (including preparations for the March on Washington for Jobs and Freedom). And as we’ve already seen, it directly inspired Kennedy’s Civil Rights Address and proposal of his civil rights bill.

The chart also shows a smaller but still significant curve towards violence in 1964. The peak of this curve appears to be June 1964- the month the Civil Rights Act was finally passed. And once again, riots and peaceful protests rose and fell together in similar timeframes. Also note that the Watts rebellion doesn’t spring out of nowhere in August 1965; it’s part of a general increase in militancy that begins in the first half of the year, which means that the Voting Rights Act of 1965 is also inseparable from the threat of riots (Note too that the overall rates of violent protest in 1965 and 1963 are nearly the same).

Wasow doesn’t mention the Birmingham riot, or the Cambridge riot, or the “fires of frustration and discord…burning in every city, North and South,” in 1963. They don’t help his case. But they do prove the case of the anarchist writer Peter Gelderloos, who’s noted for years that the civil rights movement at its strongest was a model of diversity of tactics.

The underlying premise of Wasow and Chait seems to be that since it’s dangerous to win (there’s a backlash) it’s much better to lose. In his study of the struggle for the Civil Rights Act, legal historian Gerald Rosenberg has a more heartening message:

“Overcoming discrimination is a good news/bad news story.The bad news is that discrimination is deeply enmeshed in the fabric of American life; it is hard to change. But there is good news. The good news is that change is possible.”


1. Democracy Now! uncritically publicized the idea that the National Guard stood down in Ferguson in order to encourage rioting. However, it was documented later that the officials’ motivation was concern about the public image of militarized policing.

2. Nicholas Andrew Bryant, The Bystander: John F. Kennedy And the Struggle for Black Equality (Basic Books, 2006), p. 393

Originally posted at Lorenzo’s blog, Diversity of Tactics.

Beyond MLK

The New Inquiry

January 20, 2015

By Lorenzo Raymond


“Basically your ministers are not people who go in for decisions on the part of people, I don’t know whether you realize it or not…they had been looked upon as saviors.” – Ella Baker

“King was assigned to us by the white power structure, and we took him.” – John Alfred Willams

LBJ and the repressionThe legend of Martin Luther King Jr. looms larger than usual this winter, even though it’s every January that we celebrate his birthday. One reason, obviously, is that there‘s a new Hollywood film out about him, which, while snubbed by the Oscars, has been embraced at the White House. The other reason is that the wave of black resistance sweeping the country today is often characterized as “a new civil rights movement,” and King—we are told—was the supreme leader of the civil rights movement.

However unfair the Oscar snub (whatever its faults, the film is a hell of a lot better, both historically and cinematically, than American Sniper) the most interesting argument so far about Ava DuVernay’s Selma remains the controversy over the relationship between King and President Lyndon Baines Johnson. Former LBJ advisor Joseph Califano has publicly argued that King and Johnson were not at odds during the Selma campaign as the movie depicts, but that the African-American leader followed Johnson’s encouragement to nonviolently dramatize the obstacles that blacks had to voting in the South. The filmmaker shot back that this was “offensive to SNCC, SCLC and black citizens who made it so.” (the acronyms refer to civil rights organizations the Student Nonviolent Coordinating Committee, and the Southern Christian Leadership Conference, respectively). But Califano’s assertion has gained traction because there‘s more than a grain of truth in it.

“King: And it’s very interesting, Mr. President, to notice that the only states that you didn’t carry in the South, the five Southern states, have less than 40 percent of the Negroes registered to vote. It’s very interesting to notice. And I think a professor at the University of Texas, in a recent article, brought this out very clearly. So it demonstrates that it’s so important to get Negroes registered to vote in large numbers in the South.” – Johnson Conversation with Martin Luther King on Jan 15, 1965, tape WH6501.04DuVernay distorts the record here in order to avoid one of the great problems of Martin Luther King’s career: his compromised position in relation to the white power structure. Califano may have jumped the shark when he wrote that “Selma was LBJ’s idea” but he hinted at a deeper truth—that the whole idea of Martin Luther King as “the Moses of his people” was largely established and maintained by members of the white elite. In January 1957, when King had only been an activist for a year and a half, he was contacted by Clare Booth Luce, conservative mogul of the Time-Life empire, and offered a cover story. According to King biographer Taylor Branch, Luce rescued King from a state of “helplessness”. In the aftermath of the famous bus boycott and its apparent victory, the City of Montgomery had shut down all bus lines after the Ku Klux Klan began shooting at black passengers, and commenced to enact a whole new wave of segregation laws—an early manifestation of the Dixiecrats’ “Massive Resistance” campaign which blocked King’s nonviolent movement throughout the late fifties. Luce, who was also US Ambassador to Italy, was explicit that she wanted to show off King to a skeptical global public who doubted that there was hope for racial equality in America. The Time article, meanwhile, was explicit that what it liked most about King was his pacifism and moderation; The reverend was “no radical,” they gushed: “he avoids the excesses of radicalism.” MLK’s first visit to the White House took place later that year. In its aftermath, King’s host, Vice-President Richard Nixon, approvingly told President Eisenhower that Dr. King was “not a man who believes in violent and retaliatory pro-Negro actions.” As King’s friend, the black journalist Louis Lomax once acknowledged, “certain white men and events would make the choice for King to become as famous as he did.”

Nelson Rockefeller’s support for MLK, Rockefeller’s work with Kissinger and the Missile Gap. See alsoThe American Right has become notorious in recent years for mythologizing King as a one-dimensional conservative. But it won’t do for the Left to offer up their own whitewash, painting him as a lifelong opponent of the ruling class when he was anything but. Before the fifties were over, Nelson Rockefeller emerged as one of MLK’s primary sponsors. Rockefeller is often depicted as a progressive, but his major project of the time was escalating the Cold War by promoting the fiction of a “missile gap” between the US and the Soviet Union. His principle agent for spreading this hysteria was a Harvard political scientist named Henry Kissinger. Nelson Rockefeller’s support for MLK, Rockefeller’s work with Kissinger and the Missile Gap. See also It tells us a great deal about the hegemony of elite money over both the respectable Left and the respectable Right that Dr. King and Dr. Kissinger had the same benefactor. As Timothy Tyson demonstrated in his classic book Radio Free Dixie, Rockefeller and King worked in concert to suppress the radical but popular North Carolina leader Robert F. Williams, who advocated for armed self-defense against the KKK. King once claimed that Governor Rockefeller had ‘‘a real grasp and understanding of what the Negro revolution is all about, and a commitment to its goals,’’ but given that Rockefeller would go on to order the worst state massacre of African-Americans in US history at Attica (“a beautiful operation” Rockefeller told Richard Nixon later), and to create some of the most racist drug laws in the country, this was not one of King’s wiser political insights.

Clayborne Carson on MLK’s reluctance toward civil disobedience.The truth is that King’s turn to radicalism was hard won. “In some ways,” Michael Eric Dyson has written, “King’s change was even more startling and consequential than Malcolm X’s…what is little appreciated is how…an element of Malcolm’s thinking got its hooks into King.” Pre-1965, King was a public supporter of US foreign policy and capitalism who preferred to rely on traditional political maneuvers, even as he supposedly represented a movement built on direct action (King scholar Clayborne Carson notes that the reverend did not initiate the bus boycott, the sit-ins, or the Freedom Rides, and only participated in them reluctantly). Clayborne Carson on MLK’s reluctance toward civil disobedience Post-1965, King gradually evolved into a relentless public opponent of American imperialism and avarice who was prepared to personally defy federal injunctions.

“…his antiwar activity was motivated as much by moral and political pressure from key black colleagues as by conscience and commitment to nonviolence…” -Michael Eric Dyson, I May Not Get There With You, p.51-56How did this come about? Principally through the pressure put on King by militant activists associated with SNCC. When SNCC demanded an unconditional withdrawal from Vietnam in January 1966, King suggested a conditional ceasefire—but came around to SNCC’s position a few months later. When SNCC began calling for the election of black officials who were independent of the Democratic Party, King called for the election of more blacks within the Party—but the following year considered an independent campaign himself. “…his antiwar activity was motivated as much by moral and political pressure from key black colleagues as by conscience and commitment to nonviolence…” -Michael Eric Dyson, I May Not Get There With You, p.51-56 When SNCC declared the ghettos were internal colonies that should be granted community control, King rejected this and began campaigning for open housing in white neighborhoods to thin out the ghetto—but then came around to publicly considering “[self-] segregation as a temporary way-station to a truly integrated society.”

LBJ conversation with King, August 20, 1965, Tape WH6508.07Leftists often laud King this time of year for his anti-imperialist statements, epitomized in the classic 1967 speech “Beyond Vietnam”. But a conversation with LBJ illustrates King’s agonizing reluctance on this cause prior to SNCC’s pressure. By 1965, two American pacifists, Alice Herz and Norman Morrison, had already perished setting themselves on fire to protest the war, yet King’s criticism of US aggression in Vietnam remained, in Michael Dyson’s words “a modest proposal” for negotiated settlement. Talking privately with Johnson, King seemed apologetic even for that. In an August 1965 phone call, LBJ pleads the victim (“…if they’ll quit tearing up our roads and our highways and quit taking over our camps and bombing our planes and destroying them, well, we’ll quit the next day…”) and then the Domino Theory (“If I pulled out… I think that we’d immediately trigger a situation in Thailand that would be just as bad as it is in Vietnam. I think we’d be right back to the Philippines with problems. I think the Germans would be scared to death…”) King responds with praise for “the breadth of your concern” in Vietnam which “represents true leadership and true greatness.”LBJ conversation with King, August 20, 1965, Tape WH6508.07 Lobbying is a dirty job. Dyson notes that this “vicious double-bind effectively silenced King’s opposition to the war” during its first wave of escalation.

Ultimately, King embodied a kind of neutral zone that the power structure and the radical grassroots kept trying to push toward their respective goalposts. He once acknowledged that “I have to be militant enough to satisfy the militant, yet I have to keep enough discipline in the movement to satisfy white supporters,” and even admitted at the end of his life that the entire “black church has often been a tail-light rather than a headlight” in the movement. Selma builds up MLK as a decisive leader and strategist, but he was more often a follower and a figurehead.

Although DuVernay claims to defend the honor of the SNCC militants, it is she who paints an offensive portrait of them. When SNCC leader James Forman criticizes King’s media grandstanding and dependence on whites in the film, it’s portrayed as the competitive chest-thumping of a bitter young upstart . Yet in reality, the first person to raise this critique wasn’t some insecure man-child, but an experienced black woman who’d been organizing her people since King was in diapers. Ella Baker was a veteran NAACP organizer who mentored Rosa Parks, and went on to work under MLK in the late fifties. She found him to be an out-of-touch narcissist who was more interested in promoting his book than promoting voter registration. When she left to help found SNCC in 1960, she warned the students about the phenomenon of the “charismatic leader…It usually means the media made him, and the media may undo him…such a person gets to the point of believing that he is the movement.” Militant deviation from King also arose from SNCC leader Gloria Richardson, another mature woman with a grassroots constituency. King originally refused to aid her working-class chapter in Cambridge, Maryland unless he was paid $3000 for speaking, but later invited himself to town after rioting broke out in 1963. Richardson told him that her campaign was going fine (it turned out to be one of the most successful of the period) and that him and his aristocratic style were obsolete in Cambridge.

In 1966 Alabama elections, John Lewis did not support the independent primary of the Lowndes County Freedom Organization with the rest of SNCC, instead joining King in campaigning for Democrat candidate Richmond Flowers. He also refused to join the SNCC boycott of meetings with LBJ. Both were major factors in his being deposed from his Chair. (Branch, At Canaan’s Edge, 460-467)That isn’t to say that men like James Forman were never incendiary, just that they were fired-up with a purpose. After King made a secret agreement with the White House on March 9 to halt the second Selma march (which the foremost historian of the campaign, Gary May, calls “King’s lowest moment as a leader”) Forman led students in a uncompromising sister campaign at Montgomery that broke away from nonviolence, and declared that “If we can’t sit at the table of democracy, we’ll knock the fucking legs off!” This was a risky move given that black riots had swept the Northeast the previous summer, and an armed civil rights militia, the Deacons for Defense and Justice, was beginning to sweep the South. But it was only at this point that Lyndon Johnson introduced the voting rights bill to Congress and sent federal troops to Alabama to intervene between police and protesters. Needless to say, King’s backroom deal and Forman’s bold leadership aren’t included in the movie. (Another SNCC leader, John Lewis, is depicted favorably in the film, but only because he’s a loyalist to King and LBJ. In 1966, he would lose his chair in SNCC due to his devotion to the Democratic Party, a loyalty which has since served him well in his 30 year Congressional career.) In 1966 Alabama elections, John Lewis did not support the independent primary of the Lowndes County Freedom Organization with the rest of SNCC, instead joining King in campaigning for Democrat candidate Richmond Flowers. He also refused to join the SNCC boycott of meetings with LBJ. Both were major factors in his being deposed from his Chair. (Branch, At Canaan’s Edge, 460-467)

These historical distortions aren’t just academic: they affect how we view militancy and moderation today. If activists and supporters aren’t aware of the contribution that rowdy non-nonviolent marches made to the campaign, they might instead chalk it up to King’s horse-trading, and thus submit to elite calls for tighter leadership and a cooling-off period—a course that would undermine the crucial momentum of the movement. (Selma producer Oprah Winfrey has said it’s precisely her intention to divert protesters into King’s “strategic” model.) If they come to associate the archetype of the well-funded, well-connected leader with strategic wisdom, they may find themselves embracing the next faux messianic figure who emerges to channel revolutionary energies into reformism, despite the fact that decades of liberal church leadership have brought real losses to the black community, including rollback of the Voting Rights Act.

Claims that Selma’s success somehow breaks the mold of Hollywood depictions of black struggle are dubious at best. That the filmmakers are women of color doesn’t change the fact that the film is fundamentally a King biopic that entrenches the Great Man theory of history. Meanwhile, commenters have noted that the most memorable sequences of the film feature white racists brutalizing helpless black bodies. “History as a horror movie” wrote The Washington Post approvingly, going on to compare the film to 12 Years a Slave. As Azealia Banks said in her trenchant, courageous interview about racism last month, “It’s really upsetting…that they’re still making movies like 12 Years a Slave. I don’t want to see no more fucking white people whipping black people in movies.”

The post-Ferguson movement is making 21st century history with its overall refusal of accommodation and martyrdom. Yet the historical narrative Selma reproduces threatens to paper over the necessary divisions among today’s protesters with a romanticized view of a “black united front” that never quite was. Lecturing the young militants, one liberal leader recently claimed that for all their “different ideas,” King and SNCC ultimately “came together to dialogue.” She doesn’t mention that this dialogue usually began with the moderate leader apologizing for “the betrayal of my own silences” (to use King’s words in “Beyond Vietnam”). Al Sharpton has been called out by activists repeatedly for his riot-shaming and victim-blaming, yet rather than apologizing, the great patriarch has tried to bad-jacket them as “provocateurs.” But the street kids made this movement. If any false messiah tries to push them away from the table, they should borrow a page from SNCC, and knock the fucking legs off.



[Lorenzo Raymond is an independent historian and educator living in New York City.]

Conspiracy Theories and Nonviolence

The Real News

January 6, 2014

by Michael Barker



In his December 2013 article published by The Real News as “Analysis of STRATFOR leaks misrepresents nonviolent movements,” professor Stephen Zunes correctly acknowledges the “inexcusable collaboration with the global intelligence company STRATFOR” undertaken by his former colleague, the Serbian activist Srdja Popovic. In retrospect Zunes observed, that: “Even prior to the recent revelations, Popovic’s activities were being increasingly recognized as problematic within the network of proponents of strategic nonviolent action, including many of us who had worked with him in the past.” Here Zunes might have been referring to my 2011 article “CANVAS[ing] for the nonviolent propaganda offensive,” but this seems unlikely, especially given the fact that in his latest article he chooses to falsely label me as being “notorious” for “conspiracy-mongering.”

Either way if criticism of Srdja Popovic were taken seriously amongst progressive circles committed to non-violence, I would imagine that it would have been a good idea for some of Zunes’ colleagues to publicly distance themselves from Popovic — a man that Zunes describes as a “left-of-center Serbian nationalist” who “believes more in himself more than any ideology…” I  make this recommendation because Popovic is still included upon the advisory board of Waging Nonviolence, a web-based project (for which Zunes is a regular contributor) where our problematic friend Mr Popovic sits alongside a number of Zunes’ colleagues from the International Center on Nonviolent Conflict (ICNC).

Unfortunately, in spite of my ongoing dialogue with Zunes and his co-workers which go back to 2007, Zunes continues to misrepresent my carefully laid arguments. Thus vis-a-vis the ouster of Slobodan Milosevic in 2000, he says that my work downplays the Serbian uprisings indigenous roots. This simply is not true, as can be demonstrated by a quick perusal of the article he is referring to which I published through ZNet in 2006 as “Promoting polyarchy in Serbia.” Here Zunes repeats the tired refrain of accusing me of being “notorious” for “conspiracy-mongering”; an accusation I rebutted at-length in 2008.

Re-appropriating Zunes’ own mis-analysis of imperial interventions into the peace community: “It is unfortunate, therefore,” that his own contributions to the theorizing of nonviolence have been “so compromised by [his] lack of understanding of this phenomenon.” For a detailed outline of the resulting problems resulting from such a compromised analysis, see “Blinded by people power: Stephen Zunes on the ousting of dictators.”

None of this implies that Peter Ackerman’s nonviolent activism is part of any sinister conspiracy. On the contrary he is quite open about it all; although it is rare that anyone draws attention to his shadowy hobbies.All this is quite ironic given the well-established imperial connections of the International Center on Nonviolent Conflict (ICNC) whose academic advisory board Zunes has headed since 2006. We are after-all talking about a Center which is led and funded by a member of the ruling-class named Peter Ackerman, whose more anti-democratic activism I examined last year for Counterpunch; whose commitments to breaking unions in New York are ongoing, as are his efforts to escalate counterinsurgency operations in Iraq and Afghanistan. None of this implies that Peter Ackerman’s nonviolent activism is part of any sinister conspiracy. On the contrary he is quite open about it all; although it is rare that anyone draws attention to his shadowy hobbies.

Although it is perhaps pedantic, I would also like to add that my 2008 article about “democracy promotion” in Serbia was not self-published on the ZNet bloggers’ space as Zunes argues. In fact, this bloggers space did not even exist during the years in which I regularly submitted articles to ZNet, therefore all work was posted online with the support of one of ZNet’s editors. That said, major Z Magazine and Znet stalwart Edward S. Herman did post a detailed criticism of Zunes’ defence of imperial interests in his ZNet bloggers space in 2010: this must-read piece was simply titled “Reply to Stephen Zunes.”

Zunes concludes his article by drawing attention to an online petition he initiated in 2008 to address “a spate of bizarre conspiracy theories regarding nonviolent action theorist Gene Sharp…” At the time I was considered to be one of the primary instigators of such conspiracies, so in response I published “Sharp reflection warranted: nonviolence in the service of imperialism”; which in turn was followed by related criticisms from George Cicariello-Maher and Eva Golinger outlined in their excellent article “Debate on the Albert Einstein Institution and its involvement in Venezuela.” Sadly such reflections upon the troublesome relationship between imperialists and many well-meaning advocates of nonviolence has not been an issue that has been engaged with any vigour among many on the Liberal left — which is problematic to say the least. Nevertheless it is perfectly understandable why the ruling-class should seek to manipulate and intervene within progressive social movements, which makes it all the important that we discuss what actions we can take to protect our movements from such unwanted interventions.




Correction: the above-mentioned article “Reply to Stephen Zunes” was coauthored by Edward Herman and David Peterson.

SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire

September 17, 2014

by Cory Morningstar


 “The Ivy League bourgeoisie who sit at the helm of the non-profit industrial complex will one day be known simply as charismatic architects of death. Funded by the ruling class oligarchy, the role they serve for their funders is not unlike that of corporate media. Yet, it appears that global society is paralyzed in a collective hypnosis – rejecting universal social interests, thus rejecting reason, to instead fall in line with the position of the powerful minority that has seized control, a minority that systematically favours corporate interests.” — From the article Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 10, 2012

The organization Avaaz was instrumental in building public approval for the No Fly Zone for the illegal invasion of Libya in 2011. The NATO-led destabilization/illegal war in Libya resulted in the annihilation of a formerly sovereign country that has since descended into brutal chaos. Tens upon thousands of Libyans died and the most savage ethnic cleansing that the mind can imagine has been widespread. The destruction of Libya has been nothing less than a full-scale bloodbath.



Above image from the Avaaz website: “Libya No-Fly Zone: As Libyan government jets drop bombs on the civilian population, the UN Security Council will decide in 48 hours whether to impose a no-fly zone to keep Qaddafi’s warplanes on the ground.” [Emphasis in original] [Further discussion of the flag within this Avaaz image can be read in the epilogue.]


Above image: Avaaz takes credit for the implementation of the Libya No Fly Zone. [Further Reading: Did Libya’s Citizens Demand Foreign Intervention?” A ridiculous question, yet according to Avaaz, the answer is yes.]

When Avaaz rolled out the same rinse, lather and repeat campaign for the seizing of Syria, the public did not fall prey as easily. The campaign failed. Below are three separate links to the Avaaz campaign calling for a no-fly zone over Syria. (June 4, 2013) (Avaaz utilizing the “chemical attack” that has since been discredited.)

Avaaz Syria NoFlyZone (June 14, 2013) (Avaaz alleges a “rape crisis” committed by soldiers of the Syrian army – the same tactic used to incite hatred against Libyan leader Muammar Gaddafi that was later discredited.)

Avaaz NoFlyZone Syria (Again, utilizing the “chemical attack” that has since been discredited)



Of the Avaaz campaigns pressing for a no-fly zone (air strikes) over Syria that flourished in June of 2013, at least two employed the use of chemical weapons to incite fear and hatred toward the Assad government. It does not take much stretch of the imagination to consider Avaaz had inside knowledge of the upcoming chemical attack that would take place in outer Damascus approximately 10 weeks later. Considering Avaaz co-founder Tom Perriello’s connection to the Obama administration and its well known war criminals, it is entirely plausible that Avaaz was churning out propaganda that would lead up to and sensationalize a false flag attack.


Photo: Avaaz co-founder and Congressman Tom Perriello with war criminal, General David Petraeus (far left). Under this Flickr photo the caption reads: “Passing the Baton, United States Institute of Peace” [2009] [Photo: Jon-Phillip Sheridan | Source] [In July, 2011, “General David Petraeus was approved as CIA Director by both the Senate Intelligence Committee and then the full Senate, whose vote was an astounding 94-0, astounding because this is a man who was deeply implicated in war crimes, including torture.” Source] [Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013]

The August 30, 2013 article “On the Eve of an Illegal Attack on Syria, Avaaz/ Board Members Beat the Drums of War” documents Avaaz links imploring a no-fly zone on Syria – both public links have since been removed. The article also featured board member Van Jones calling for air strikes on Syria. (Adding twisted irony, Van Jones also serves as co-founder and executive director of the Ella Baker Center for Human Rights. The co-opting of deceased civil rights revolutionaries to advance the goals of hegemony has become common practice within these foundation-financed projects.)

Screenshots of an email from co-founder of Avaaz, Ricken Patel to Avaaz subscribers dated August 27, 2014 can be found here (1) and here (2). The email from Patel represented a last-ditch effort to garner support for a no-fly zone as the US prepared to launch an attack on Syria.

One year earlier, in 2012 Avaaz was allegedly sponsoring fabricated videos of civilian massacres, to back deeper foreign intervention in Syria. Fact-checking and videos appear to collaborate these claims.

Jump forward to 2014.

In the September 8, 2014 article Pentagon Planning Points to Possible Anti-Syria US Military Campaign, author Stephen Gowans observes:

“Now, it appears that Washington is on the cusp of pressing ahead with its planned campaign of military action. The New York Times has reported that ‘Pentagon planners envision a military campaign’ to destroy ISIS ‘in its sanctuary inside Syria’ that could last ‘at least 36 months.’ According to The Wall Street Journal, airstrikes would support anti-Assad fighters unaligned with ISIS, who would be bankrolled by $500 million in US funding, and backed by a global coalition, including the UK and Australia, that would ‘provide a range of assistance, including humanitarian aid and weapons.’ These countries could also join the United States in an air-war over Syria.”

It should not be considered a coincidence that at the same time, a polished, sophisticated and highly financed “Save Syria” campaign is being created in the board rooms of the Empire’s favourite Harvard boys.

Where, under the organization Avaaz, the public hasn’t acquiesced to an air strike on Syria, the New York public relations firm Purpose Inc. has stepped in.

Purpose is a for-profit enterprise that is marketed to appear like a non-profit. Their area of expertise is behavioural change.

 “[Purpose] has a non-profit arm, which incubates protests and accepts donations. This is cross-subsidised by its for-profit arm, which makes money in a variety of ways. It sells consulting services to big companies such as Google and Audi, and to charities such as the Bill & Melinda Gates Foundation and the American Civil Liberties Union.” – The Economist


GetUp, Avaaz and Purpose co-founder Jeremy Heimans, 2010.

Purpose Inc.: The Crème de la Crème Agents of Behavioural Change

Purpose  | Avaaz Co-Founders

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy.”

Avaaz and GetUp co-founders Jeremy Heimans (CEO) and David Madden [2] are also founders of the New York consulting firm, Purpose Inc.

Avaaz was created in part by MoveOn, a Democratic Party associated Political Action Committee (or PAC), formed in response to the impeachment of President Clinton. Avaaz and MoveOn are funded in part by convicted inside-trader and billionaire hedge fund mogul, George Soros.

Avaaz co-founder James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.

The secret behind the success of both Avaaz and Purpose is their reliance upon and expertise in behavioural change.

While the behavioural change tactics used by Avaaz are on public display, double-breasted, for-profit Purpose, with its non-profit arm, sells their expertise behind the scenes to further the interest of hegemony and capital. Whether it be a glossy campaign to help facilitate yet another illegal “humanitarian intervention” led by aggressive U.S. militarism (an oxymoron if there ever was one), or the creation of a new global “green” economy, Purpose is the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

Make no mistake, the Yale (for example, Avaaz co-founder and former U.S. Representative *Tom Perriello) and Harvard graduates that comprise the “Avaaz boys” (many having been groomed by McKinsey and Company) are considered “the dream team” by the globe’s most powerful capitalists, including those at the United Nations and the World Bank. Avaaz co-founder Andrea Madden works for the World Bank in Burma [Myanmar]. Her husband is Avaaz co-founder David Madden who has taken up residence in Burma. [March 23, 2013: Western Media Celebrates Faux Progress in Myanmar] Madden has co-founded a marketing firm, Parami Road in Myanmar: “Our clients are mostly international companies entering Myanmar and they demand an international standard of work.”

“After years of isolation, Myanmar is opening up. Opportunities abound. However international companies have little experience here and local firms have little experience working with them. Parami Road meets this need.” – Parami website

Another key co-founder of Avaaz is none other than pro-war, pro-Israel, U.S. Democrat Tom Perriello, former U.S. Representative (represented the 5th District of Virginia from 2008 to 2010) and founding member of the House Majority Leader’s National Security Working Group. As demonstrated in the 2012 investigative report on Avaaz, Perriello’s curriculum vitae, built upon privilege within elite circles, is quite extensive.

[*Full profile on Avaaz co-founder Tom Perriello: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

The former Managing Director of Partnerships for “Purpose” is Marilia Bezerra. From 2006 to 2011 Bezerra held an integral position within the Clinton Global Initiative (CGI) executive leadership. As Clinton Global Initiative director of commitments, Bezerra led the redesign of member engagement and commitments services into a year-round operation. From 2007 to 2008, Bezerra held the position of sponsorship manager of the Clinton Global Initiative where she directly managed five major sponsorship accounts, including Bill and Melinda Gates Foundation and Procter & Gamble, valued at over $2 million dollars. From 2006 to 2008, Bezerra held the position of Commitment Development Senior Manager for the Clinton Global Initiative. In 2009, Bezerra was Deputy Director of Commitments for the Clinton Global Initiative.

One should note that in the case of many NGOs, on 990 tax forms it appears as though those at the helm are paid minimally, if at all. Rather than salaries, many founders of institutions make immense fees via consulting services where their names are not identified on 990 forms. In the case of Avaaz, co-founder Ricken Patel does take a salary (approx. $190,000.00 per year) plus consulting fees. Consulting fees must be considered the bread and butter of many “progressives” whose incomes rival CEOs of multinational corporations. The salaries and incomes are incredible when one accounts for the fact that many NGOs, such as Avaaz, rake in millions of dollars in donations from well-intentioned and hard-working citizens who are at or below the poverty line.

[Full profile of Ricken Patel: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

Purpose Inc. (with its co-founders) is a favourite of high-finance websites such as The Economist and Forbes and sells its consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), The Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012, it raised $3m from investors. “Ford Foundation, which has given Purpose’s non-profit arm a grant, reckons it is shaping up to be “one of the blue-chip social organisations of the future.” [Source] Purpose, like many other foundations, such as Rockefeller (who initially incubated 1Sky which merged with in 2011), also serves as an “incubator of social movements.” [Further reading on Purpose]

Heimans, the Avaaz front man of Purpose, is a darling of the high-finance corporate world. “In 2011, Jeremy received the Ford Foundation’s 75th anniversary Visionaries Award. The World Economic Forum at Davos has named him a Young Global Leader, and the World e-Government Forum has named Jeremy and Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.” [Source]

The New York public relations firm Purpose has created at least four anti-Assad NGOs/campaigns: The White Helmets, Free Syrian Voices [3], The Syria Campaign [4] and March Campaign #withSyria.

“Who are we? Three years after the peaceful uprising in Syria, politicians and the media have largely forgotten what the UN calls ‘the greatest humanitarian tragedy of our time.’ But we haven’t.” — Front page of “The Syria Campaign” and the “White Helmets / Syrian Civil Defence” website

The March Campaign #withSyria | Over 130 Partners

Bansky WithSyria2

Purpose’s March campaign #withSyria website (which doubles as a hash tag for Twitter) partners include: Open Society Foundation (George Soros), Amnesty International, Christian Aid, Care, Friends of the Earth, Oxfam and many more of the largest “humanitarian” NGOs within the non-profit industrial complex which makes up a billion dollar industry. [Full list of partners:]. Utilizing the consumer culture’s celebrity fetish to sell war (and the illusory “green economy“) is a vital marketing strategy of Purpose. In the case of #withSyria, famed street artist Banksy has reworked his “Young Girl” famed graffiti stencil in support of the campaign. On the main page of this website the behavioural change strategists at Purpose promote a slick, emotive video of a white child (in America) slowly becoming traumatized by the violence in Syria. No doubt, Purpose’s marketing executives have taken this avenue because they know that the majority of Euro-Americans with privilege simply are not moved by images of suffering children that are non-Caucasian. Non-White children being slaughtered by imperial states became normalized for most Euro-American citizens long ago.


And of course corporate media is not far away to promote the cries for war peace. Consider today, on September 17, 2014, ABC “reports“:

“What if we could reverse the explosion of a bomb? A group of 130 organizations from around the world, known collectively as the ‘With Syria’ campaign, released a video Wednesday that shows just what that would look like. The campaign hopes to bring attention to the violence in Syria. (video) Warning: Contains disturbing imagery. In the video, the act of a bomb exploding near children playing is reversed: The blood returns to their heads, the children stand back up, run in reverse and continue the game they were playing. A message says, ‘We can’t reverse what’s happened in Syria, but we can change how the story ends.'”

Indeed Purpose is being paid to bring about the ending that the elites have hired them to ensure.

“Even more impressive than her military, America has built the most sophisticated propaganda machinery the planet has ever seen.” – Garikai Chengu

Free Syrian Voices partners include Amnesty International, the Euro-Mediterranean Human Rights Network, FIDH, Front Line Defenders, Human Rights Watch, Reporters Without Borders and “other international, regional and Syrian organizations” – which conveniently go unnamed.

Such emotionally charged campaigns are critical tools for empire. They have become critical (and successful) in building the acquiescence required for “humanitarian interventions” (aka regime change with extensive “collateral damage” thrown in for good measure).

“In the IC Magazine publication Communications in Conflict, is noted a new form of psychological warfare termed ‘false hope.’ False hope, as a tool for subverting social movements, is unparalleled in its effectiveness. What once was crudely accomplished through political repression, censorship, educational indoctrination and misleading propaganda, is now supplemented, if not surpassed, through vertical integration of the non-profit industrial complex. Where Wall Street once had to rely on threats and bribery to intimidate or corrupt social movements, it now has a vast army of neoliberal foundations, non-governmental organizations (NGOs) and social media at its disposal.” — Jay Taber, False Hope, September 6, 2014

It is important to note that Purpose is a for-profit business strategically presented as though it is a non-profit (similar to the petition site). This begs the question of who is financing the Syrian campaigns. The fact that a group of wealthy elites from Harvard living privileged lifestyles in New York City (and abroad) decide, via glossy marketing campaigns, who will live or die on the other side of the world is the ultimate representation of whitism and racism – an egregious affront to people everywhere. [Further reading on Purpose]

“If there is any doubt concerning the nefarious undertones of subversiveness in these NGO dealings, [National Endowment for Democracy] NED founder reportedly said the following in the 1990s: ‘A lot of what we do today was done covertly 25 years ago by the CIA.’ What was once done at night under the cloak of ‘imperialism’ is now done during the day under the guise of ‘humanitarianism.'” WKOG 30-point Primer

The many facets of Purpose:

1) Purpose (tax identification number 68-0607622) is a for-profit certified B-corporation “that uses an innovative model to pool some of the world’s leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations.”

2) Purpose Action (tax identification number 45-2451509), the non-profit arm of Purpose, is a 501(c)(4) nonprofit advocacy organization “focused on changing policy.” Purpose Action Board of Directors includes Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp! [5]

3) Purpose Foundation (tax identification number 27-3106760) is a 501(c)(3) charitable organization “focused on education and changing culture.” [6]

4) Purpose Campaign (tax identification number 68-0607622) “Develops social and consumer movements.”

US Military Utilize NGOs to Induce Pacification & Advance Western Ideologies on Iraqi Citizens

The video below captures highlights from the 2004 Princeton Colloquium on Public and International Affairs and should that be at the Woodrow Wilson School of Public and International Affairs – The Role of NGOs in Global Governance and Society. Attention to the title is key: “NON-governmental organizations in global GOVERNANCE.” [Note the use of the term “guerrilla” (4:13) in describing any citizen/person resisting the occupation/assault by US military on Iraq soil.] Since the filming of this video, accelerating regime change operations are being conducted by Western militaries, hand in hand with Western NGOs throughout the globe. [See more:…]. In essence, NGOs have become an indispensable instrument of destabilization and regime change for imperial states and hegemonic interests. NGOs also serve as the primary agents to implant neoliberal policies and western ideologies in targeted states to advance and protect the interests of the NGOs’ funders.


The Hate Campaign


The June, 2012, Avaaz “Good Versus Evil” campaign for the Rio Summit. Above: A downloadable poster as found on the Avaaz Press Centre published in the Financial Times. Vilification: Note the dark cast/ugly sky behind the leaders Avaaz would wish you to believe are “evil,” versus the light and sun shining through over the Imperialist, obstructionist “leaders” that Avaaz is attempting to convince you are “good.”


 “‘You have to investigate the supply of hatred,’ Glaeser continues. ‘Who has the incentive and the ability to induce group hatred? This pushes us toward the crux of the model: politicians or anyone else will supply hatred when hatred is a complement to their policies.'” — The Behavioural Economics of Hatred


Heiman’s work been recognized in publications like The New York Times and The Economist. In The Economist, Heiman states he chose his career path when “in 2001, a college student named Eli Pariser created an online petition calling for a multilateral response to the ‘9/11 terrorist attacks.'” Over a decade on, with civilian deaths that amount to millions, I’m sure the Iraqis are most grateful. It must be noted that Eli Pariser, too, is a co-founder of Avaaz and Co-Founder and Executive Director of (Avaaz founder) PAC.

The Syria Campaign Facebook PURPOSE Screenshot

Above: The Syria Campaign, Non-profit Organization, created by Purpose, launched March 7, 2014.



“We were afraid the regime would fire another rocket, as they always come back to the area of attack when people come to rescue to bomb them, so we started evacuating people in a hurry so no more lives would be lost. This picture was taken then! That boy holding my neck like that was one of the moments in which I knew why I am a civil defender!” — Purpose Inc. Marketing Firm

Purpose Inc. strategically employs images, carefully worded text and slick video that provoke intense emotion. Key language includes children, refugees, regime, and their work “in the most dangerous place in the world.”


 “A year ago today, the Syrian government used Sarin gas against its own people killing over a thousand, many of them children. The world was outraged and demanded Assad destroy his stockpile of chemical weapons. Today chlorine gas is still being used on civilian neighbourhoods, rolled out the back of helicopters in rusty ‘barrel bombs.’” — Purpose Inc. Marketing Firm, Image by Designer : FaDi zyada whose work is also featured on the Heinrich Von Arabien Foundation website. This same website features an absurd photo of Syrians holding up a poster that features a “thumbs up” illustration for USA and the UN.

[***Reference list for deconstructing the myth that Syrian army + “dictator” used chemical weapons in August 2013 by Susan Dirgham:]

Exploiting the death of Syrian children to provoke air strikes and military aggression demonstrates that such agencies go to any extreme to further American foreign policy. Note that the very carnage described above: “killing over a thousand, many of them children” is par for the course for the U.S. military, which carries out such atrocities on innocent civilians, including children, on a daily basis, all over the world. But don’t expect an Avaaz or Purpose campaign against the Obama Regime any time soon. They will be too busy under the guise of their NGO MoveOn, working on his re-election.

The following quote represents the real purpose of Purpose:

The media may have turned away from what’s unfolding daily in Syria but today we all have the tools to tell the world the truth. Please share widely and remember the children of Syria in your thoughts today.”

The lapdog media have not turned away, but much of the public has. It’s the job of Purpose to employ netwar methods (“a form of low intensity conflict, crime, and activism waged by actors using social networking services” according to Wikipedia) on the public (targeting Euro-Americans) that will instill hatred toward the democratically elected Bashar al-Assad.


“It’s past time for President Obama to present a plan for dealing with the humanitarian crisis in Syria.” — Purpose Inc. Marketing Firm

Pupose FB image

“Today we remember the more than 1,300 who lost their lives in the Ghouta chemical weapons attacks. Let’s also remember those +150,000 who face torture and death while being detained.” — Purpose Inc. Marketing Firm

Let’s not mention Guantanamo Bay, Abu Ghraib and a mile long list of the Obama administration’s involvement in torture, shall we? Syria certainly demonstrates that the first casualty of war (in this case a destabilization effort) is truth. The following excerpt is from the article Foley & Sotloff’s Reporting Show Why the US Should Stop Its Proxy War on Syria, which lays bare that “both journalists documented the reality of Free Syria Army”:

“While in Turkey Sotloff broadcast news of Syrian rebels being found and arrested with chemical weapon Sarin gas.  He used Twitter to send out the Turkish news report.  That was in May, three months before the August 21 2013 chemical weapons deaths in outer Damascus. The Syrian rebels were arrested by Turkish police but quickly released, giving evidence to claims of Turkish government support for Nusra. Sotloff was puzzled why the mainstream media was not giving this event coverage.”







“This Thursday marks the one year anniversary of the chemical weapons attack that took the lives of over 1,000 Syrians. Since then tens of thousands more have been killed by different methods. Starvation is one. But the international media and world leaders still haven’t come together to put an end to it.” — Purpose Inc. Marketing Firm

Above image: Another call for “world leaders” to “come together to put an end to it.” Yet while Purpose may cry crocodile tears over the starvation of Syrians, Avaaz has asked for tough sanctions against Syria. Purpose and Avaaz want to “have their cake and eat it too” – while Syrian lives are destroyed by the oligarchs that both Purpose and Avaaz serve.


The High Gloss Veneer

Purpose White Helmuts 1

The following video highlights human rights investigator and award-winning journalist, Keith Harmon Snow, detailing the corrupt NGOs and their portrayal of Africa in order to illicit funds. Snow must be considered one of our finest Western reporters for obtaining true independent, grassroots news from the continent of Africa. Within the lecture, Snow discusses the psyops/propaganda strategically orchestrated behind the “Save Darfur” campaigns/movements which, in 2004, began to saturate the populace. At the helm of this “movement” was “The Center for American Progress.”

The Center for American Progress is closely connected with the same players that founded and financed Avaaz. Today, with Avaaz at the forefront, the non-profit industrial complex has been appointed trusted messenger of a grotesque and disturbing ideology; nothing less than a complete reflection and validation of the U.S. administration’s rhetoric intended to justify the annihilation and occupation of sovereign states under the false pretense of “humanitarian intervention” and “responsibility to protect.” [7]



The Syrian government has been dropping ‘barrel bombs’ on civilian areas despite a UN order to stop, targeting schools and hospitals. Those too poor to flee their homes can only hope that if the bomb drops, the White Helmets will be there to help get them out.… Let’s tell the world about the White Helmets and help get them the support they need.” — Purpose Inc. Marketing Firm

“Know multiple languages? We need you! Help us get as many eyeballs on the Miracle Baby video by translating the subtitles into as many languages possible here:” — Purpose Inc. Marketing Firm

Firms and agencies such as Purpose write and develop the scripts and design the sets. They bring the stories to life, strategically exploit and manipulate our emotions, ultimately ensuring we come to accept and partake in their politically acceptable means of discourse – discourse sanctioned (and financed) by the empire.


“Syrians welcome Iraq’s Yazidi refugees into their country with warm meals, giving them their clothes and in some cases opening up their homes.” – Purpose Inc. Marketing Firm

The above quote is representative of perhaps one too many spin doctors, for who is allowing Iraq’s Yazidi refugees into Syria, if not the Assad government? Indeed, Assad’s government has accepted more refugees per capita than any other country in the Middle East.


“In the wake of Robin Williams’ death, the people of Idlib remember the actor/comedian with a quote on freedom.” — Purpose Inc. Marketing Firm

This image takes absurdity to a new level. Recap: In the midst of being bombed, starved, and rained on by chemical weapons, Syrians take time to pay homage to an American actor/comedian (because the love of the America that is destroying the Middle East is so great), by quoting a line from a genie in a bottle from a scene in an animated Disney movie and creating a banner in the English language.


purpose stats 

“Understand what this infographic says, and you’ll understand why The Syria Campaign exists. And why you and your friends need to join.” — Purpose Inc. Marketing Firm

In the infographic above, Purpose deliberately keeps the stats limited to 2014. Otherwise they would have to visualize the millions of Iraqi citizens who have been murdered due to the U.S. illegal war and occupation in Iraq. Further, Purpose gives no attention to the deaths in Ukraine, Honduras, Libya, Haiti, Congo (millions) and all of the other countries being decimated by Imperialism and foreign interference.


Syria Voices FB photo Obama 

“Tell Obama we need a plan set forth to address the worsening humanitarian crisis in Syria.” — Purpose Inc. Marketing Firm

The message is clear. Purpose wants the green light for military intervention in Syria, well-cloaked under the guise of humanitarianism – an oxymoron if there ever was one.

“How were you to know you were approving posts from one of the world’s most violent dictators? A man who’s ordered the dropping of bombs on hospitals and primary schools?” — Purpose Inc. Marketing Firm

“Syrian dictator Bashar Assad has been re-elected and he can thank Facebook for being a propaganda platform.” — Purpose Inc. Marketing Firm

“It is critical to note that the imperialist powers (inclusive of the UN) do not criticize or demonize or withdraw their support from such leaders on any ethical or moral ground. Denunciation of state leaders and emotive language is merely theatre. Rather, the imperialist states strategically set out to destroy any state leader that is unwilling to be controlled by US interests and foreign policy. A case in point is unwavering support of the Saudi royal family responsible for atrocious human rights violations to which the imperialist countries turn a blind eye.” (from Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I)


The Behavioural Change Dream Team:

·         Full profile of Jeremy Heimans: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of David Madden: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]

Further reading on behavioural change: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

Further reading on Avaaz and Purpose: This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe




Consider that the colour of the national flag of the Libyan Jamahiriya (from 1977 to 2011; The Great Socialist People’s Libyan Arab Jamahiriya) was pure green in colour. Unlike the one featured in the Avaaz campaign. The green colour traditionally symbolizes Islam. In Libya, green was also a colour traditionally used to represent the Tripolitania region (commonly referred to as Tripoli) that NATO forces fought to seize. The iconic green flag was chosen by Libyan leader/brother Muammar Gaddafi to symbolize his political philosophy (after his revolutionary Green Book). On 10 March 2011, France was the first state to recognize the council as the official government of Libya, as well as the first to allow the Libyan embassy staff to raise the red, black, green and white flag that would replace the green flag of the Libyan Jamahiriya. On 21 March, the “new” flag was flown by the Permanent Mission of Libya to the United Nations and appeared on their official website … this flag, which reigned prior to the Libyan Jamahiriya, is now the only flag used by the United Nations to represent Libya. According to the following UN statement: “Following the adoption by the General Assembly of resolution 66/1, the Permanent Mission of Libya to the United Nations formally notified the United Nations of a Declaration by the National Transitional Council of 3 August 2011 changing the official name of the Libyan Arab Jamahiriya to “Libya” as well as a decision to change Libya’s national flag to the original.” [Wikipedia]

On August 24, 2011 it is reported by yet another mouthpiece for empire that:

As Libyan rebels take over, embassies worldwide have been replacing the old Libyan flag with a new one…. But starting in February, a new flag – red, black, and green with a white star and crescent in the center – has been hoisted at Libyan embassies around the world, from Switzerland to Bangladesh. It is the same flag being flown by the jubilant rebels themselves as they descend on Tripoli.”

In the article, the words “U.S. funded mercenaries” have been replaced with “the jubilant rebels.” It would be well worth investigating who ordered, manufactured and paid for thousands of these new flags (prior to or commencing in February of 2011) and ensured they would replace the national flag of the Libyan Jamahiriya that flourished from 1977 to 2011.


Further Reading:


·         The Grotesque and Disturbing Ideology at the Helm of Avaaz, March 7, 2012

·         Sostenere il governo USA senza saperlo: il grave esempio di “Avaaz,” March 8, 2012

·         SPEAKING TRUTH: A Profound Message to Avaaz from Poet Gabriel Impaglione of Argentina, March 12, 2012

·         Argentine Journalist Stella Calloni Denounces Avaaz | Latin American Unions Follow Her Lead, March 12, 2012

·         Avaaz: Empire Propaganda Mill Masquerading as Grassroots Activism, June 9, 2012

·         Avaaz’s War on Syria: Soros Sponsored Sorrow Pleads for Foreign Intervention, June 14, 2012

·         Rio Summit “Good Versus Evil” Advert Displays Blatant Racism and Imperialism at Core of Avaaz, June 22, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section II, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section III, Sept 24, 2012

·         Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II, Nov 1, 2012

·         Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013



[1] Jeremy Heimans on Twitter:

[2] David Madden on Twitter:

[3] Job Detail for Social Media Intern, Syrian Voices Movement Job Location: Purpose Inc, New York, NY, 10176:

[4] Purpose is hiring: Join the Syria Campaign:]

[5] Purpose Action Board of Directors: Jon Huggett, founding chair of Social Innovation Exchange, former partner at The Bridgespan Group and Bain & Company; Rashad Robinson, executive director of and former senior director of media programs at GLAAD; Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp!; Douglas Atkin, director of community at Airbnb, former chief community officer of Meetup, author of The Culting of Brands; Andre Banks, executive director of Purpose Foundation, former strategy director at Purpose and former deputy director of; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp! [Source]

[6] Purpose Foundation Board of Directors: Carla Sutherland, research scholar at Columbia University’s Gender and Sexuality Law Center’s Engaging Tradition Project, former program officer at Ford Foundation and Arcus Foundation; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!; Michael Evans, president of Moynihan Station Development Corporation and former chief of staff to the Lieutenant Governor of New York State. [Source]| Purpose Foundation’s organizational documents and annual reports on Form 990 can be found here.

[7] December 29, 2004: “Over two days in early December approximately three-dozen religious activists met at the Washington office of the Center for American Progress, a recently formed think tank headed by former Clinton chief of staff John Podesta. The Res Publica-driven agenda for the closed-door gathering included sessions on “building the movement infrastructure” and “objectives, strategies and core issues.” Res Publica was founded by Tom Perriello, Ricken Patel and Tom Pravda. Avaaz was founded by Res Publica,, Executive Director Ricken Patel, Tom Perriello, Tom Pravda, Eli Pariser (MoveOn Executive Director), Andrea Woodhouse (consultant to the World Bank) Jeremy Heimans (co-founder of GetUp! and Purpose), and Australian entrepreneur David Madden (co-founder of GetUp and Purpose). Avaaz co-founder Tom Perriello is now President and CEO of Center for American Progress. Perriello and Patel also co-founded and co-directed which officially launched in 2004. “ is a project of Res Publica, a group of public sector professionals dedicated to promoting good governance and virtuous civic cultures.” Today, this organization is now known as “Darfurian Voices”: “Darfurian Voices is a project of 24 Hours for Darfur.” The U.S. Department of State and the Open Society Institute were just two of the organizations funders and collaborating partners. Other Darfurian Voices partners include Avaaz, the National Endowment for Democracy (NED), International Centre for Transitional Justice, Darfur Rehabilitation Project, Humanity United, Darfur People’s Association of New York, Genocide Intervention, Witness, Yale Law School, The Sigrid Rausing Trust and the Bridgeway Foundation. Despite the carefully crafted language and images that tug at your emotions, such NGOs were created for and exist for one primary purpose — to protect and further American policy and interests, under the guise of philanthropy and humanitarianism. Of all the listed partners of, with exception of one located in London England, all of the entities involved are American and based on US soil.