WATCH: Colin Kaepernick is New Power’s 6 Billion Dollar Man [Purpose]

January 9, 2019

“Wall Street should get behind businesses that know how to cultivate their new power community.” – Avaaz/Purpose co-founder Jeremy Heimans

Nike’s market cap rose by $6bn after it championed Colin Kaepernick.

ComNet18 Keynote, October 12, 2018: “Jeremy Heimans, Co-Founder and CEO of Purpose and Henry Timms, Executive Director of 92nd Street Y spoke about “new power” frameworks and how social good communicators can leverage this way of thinking.”

Jeremy Heimans: Finally, movements are all about moments. There’s a skill around deploying those moments in order to mobilize people and to build something that’s sustainable. In the book, we identify three kinds of moments. We call them the three storms. The first of those is storm-creating.

Henry Timms: So, think about Nike’s decision to launch the Kaepernick commercial the day before the first day of the season. This was long planned. This was behind closed doors. They were very intentionally deciding to drive this intensity around this moment and their brand has benefited in the tunes of billions of dollars since that moment has come. They were able to decide to create a storm. The second thing is though isn’t just are you able to create a storm when you choose but what you do when they come along.

[The full presentations from this event can be found here.]

Breaking Free

A New Age Ghost Dance

Salish Sea Maritime

May 15th, 2016

By Jay Taber

Clean Energy

As I noted in the introduction to Hijacking the Environmental Movement: Just Say No to 350, in 2011, when the oil industry tycoon Warren Buffett poured $26 million into TIDES foundation—funder of 350–he was making a strategic long-term investment in public relations (PR), while simultaneously scheming to cash in on the gullibility of young, impressionable activists.

Most recently, 350 has come out with new propaganda to mislead climate activists. As they did with the KXL charade and the fossil fuel divestment hoax, 350 is promoting ineffective disobedience as a means of diverting activist energy from reality-based social change that might actually threaten the 350 funders’ fossil fuel investments.

As a fossil fuel industry-financed organization, 350 is the most insidious Wall Street Trojan Horse since Avaaz and Purpose. The 350 followers, like most activists, are utterly clueless.

The 350 break free moral theatrics, as a follow-up to the college campus fossil fuel divestment fraud, is not going to shut down Pacific Northwest oil refineries any more than divestment was going to shut down the oil industry. Divestment made the oil industry more powerful, and the break free scheme is part of Wall Street’s clean energy scam to build nuclear power plants.

New Economy

The ‘New Economy’ unveiled by the global financial elite at COP21 has two main components: 1. ‘clean energy’, and 2. ‘sustainable capitalism’. These, in turn, comprise two of the elements of the United Nations (UN) Sustainable Development Goals (SDGs) for the 21st Century–a partnership project between Wall Street, the UN and international NGOs, i.e. Avaaz, Ceres, Purpose and 350.

The primary promoters of the ‘New Economy’, ‘clean energy’ and ‘sustainable capitalism’–that form the core of the UN SDGs–are Bill Gates, Jeremy Heimans (Avaaz & Purpose) and Bill McKibben (350). Economic development under the SDGs relies on financial investment from the World Bank, and compliance enforcement from the International Monetary Fund (IMF)–in partnership with Wall Street and regional investment banks.

The results of this ‘sustainable capitalism’ can already be seen in the form of mega-dams, mega-plantations, and mega-mining projects in South America, Africa and Asia. This industrial development–while profitable to the investors–has unfortunately resulted in major deforestation, toxic pollution of fresh water, and ethnic cleansing of Indigenous peoples who formerly called these territories home.

Adjacent to the mega-dams, mega-plantations, and mega-mines of the ‘New Economy’ are makeshift camps for the industrial laborers, as well as rural shanty towns for displaced farmers and fishermen. The Indigenous peoples–those that aren’t murdered by corporate security personnel working in tandem with the police and military–are frequently relocated to urban slums far away, where many die a slow death of poverty and substance abuse.

The mega-dams provide electricity for industry, including the processing of minerals from the mega-mines, as well as the GMO soy and palm oil produced on the mega-plantations. The ‘clean energy’ minerals include gold, copper, and lithium, which are used in consumer electronics, solar panels, wind mills, and batteries for electric vehicles. They also include coal, oil, and uranium that is used to fuel the electrical grids in countries such as France, Japan and the UK.

The ‘clean energy’ plan of the UN, Wall Street and NGOs–that championed the financial elite at COP21–relies on two primary projects: 1. a global nuclear power renaissance, and 2. privatization of Indigenous and public resources worldwide.

Enchanting as the chimera of clean energy might be, it doesn’t scale to meet energy demand, and its use by marketing agencies like Avaaz, Purpose and 350 is to perpetuate the misbelief that Wall Street — which caused all our social and environmental problems — is our only hope for salvation. Sort of a New Age Ghost Dance.

Bomb Trains

The reason for the glut of Bakken crude now rolling into the March Point and Cherry Point refineries in Washington State goes back to 2012, when Obama opened up millions of acres for gas and oil in 23 states, ushering in the fracking boom that brought us the ‘bomb trains’ owned by Obama’s friend Warren Buffett since 2009, when he purchased Burlington Northern Santa Fe Railroad (BNSF) for $34 billion–the same year TIDES Foundation funded 350.

In 2010, 350 launched the campaign to reject KXL; by 2014, crude-via-rail in the US soared to 500 thousand car loads per year, up from 5 thousand in 2008, with trains exploding across Canada and the US.

To refresh readers’ memories, the KXL ‘grassroots’ hoax was funded in large part by TIDES (flush with Buffett money) with 350 at the helm. Funds laundered through Buffett’s foundation NOVO and the TIDES Foundation — a money laundry used by Tar Sands investors and other elites to control NGOs — helped finance the KXL NGO charade, thus eclipsing any discussion about shutting down the Tar Sands, and making possible the explosive growth of bomb trains and other pipelines.

Divestment

When Klein and McKibben herded thousands of college students across America to fight climate change by forcing their schools to divest in fossil fuels, no one stopped to ask if that would make any difference. Using the emotive force of the idea of divestment as people power — based on an intentional association with its use in South Africa and Palestine — 350 inducted hypnotic behavior that omitted any critical judgment.

The fact that apartheid was opposed by a combination of boycott, divestment and sanction by national and international institutions in support of armed insurrection was lost on the climateers. Instead, they were hypnotized into believing that colleges selling back fossil fuel shares to Wall Street (where unscrupulous investors could then make a killing) was part of a magical social revolution. The same could apply to the nonsensical demand to end fossil fuels.

As a Wall Street shell game, the global fossil fuel divestment campaign — exposed by Cory Morningstar in Divestment as the Vehicle to Interlocking Globalized Capital — is a PR masterpiece.

As noted in the November 4, 2014 Harvard Business Review,

Were divestment ever to succeed in lowering the valuations of fossil fuel companies, an unintended consequence could be a shift from public markets to private markets… Such a shift could hurt transparency; companies that go private have minimal reporting obligations and they typically become very opaque. This could limit everyone’s ability to engage the management of these companies in a discussion around climate change.

As an indicator of the scale of fraud perpetrated by the divestment campaign led by 350, Exxon in 2014 spent $13.2 billion buying up its own stock. As I noted previously,

Discursive monoculture is the result of investment in private equity media, university endowments, and NGOs. The energy industry understands production and consumption cycles, and makes just as much on low prices as high. When the glut from fracking is burned up by frolicking consumers, they’ll double the price again, and make a killing on the divested shares.

Using hedge funds and other non-transparent private equity trading firms, the aristocracy – that is heavily invested in fossil fuels – is betting on increasing oil and gas consumption, long into the future. Corporate media rarely discusses the American aristocracy and how their agenda affects society. Consumers blame banks, but they have no idea how financial institutions are used by private equity traders to constantly replenish aristocratic wealth at our expense.

Private equity funds are not openly traded in any public stock exchange system, and therefore face considerably less regulatory oversight from institutions such as the Securities and Exchange Commission than their publicly traded counterparts.

Buying energy assets on the cheap as a result of fossil fuel divestment by universities and pension funds, investors such as Goldman Sachs Capital Partners “wield an immense amount of political influence” that divestment on college campuses helps to increase. While students celebrated divestment at their schools, private equity in 2015 raised $34 billion for oil and gas funds—a 94% rise from 2012.

Meanwhile, 350 promotes its ongoing Wall Street-funded revolution. As someone wise once said, “A half-truth is a whole lie.”

Tilting at Windmills

The kids mobilized by 350 don’t understand how they are being manipulated, but that’s the reality of the power elite behind the 350 hoaxes. They might get some token windmills and solar panels–which require fossil fuels to make, maintain, and replace–but those won’t come anywhere near to meeting the electrical demand now met by burning fossil fuels.

The funders of 350 know all this, which is why they finance 350 campaigns that don’t address the consumerism or militarism that drive fossil fuel demand. Instead, they promote the idea that Americans can continue consuming vast quantities of minerals for electricity and electronics, car and jet travel at the expense of the rest of the world. If the kids think Americans are going to tolerate them shutting down refineries, they are going to be unpleasantly surprised.

The oil trains are a problem that can be addressed as a public safety issue, but the refineries will still receive oil by ships and pipelines. Our society would collapse without it. Imagine no fossil-fueled shipping by air, land or sea of food, medicine, clothing or building materials. Where do they think their coffee, kayaks, bicycles, polar wear and yoga mats come from?

France went for fossil-free electricity, and they have nuclear power plants and radioactive waste instead. They have to invade African countries to get uranium, and now they have nuclear contamination to deal with. That’s the reality of breaking free.

Recommended viewing

Green Illusions

Recommended reading

A Culture of Imbeciles

Designer Protests and Vanity Arrests

The Society of the Spectacle

[Jay Thomas Taber is an associate scholar of the Center for World Indigenous Studies and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and journalists defending democracy. As a consultant, he has assisted Indigenous peoples in the European Court of Human Rights and at the United Nations.]

Faking It: Charity Communications in the Firing Line [Purpose (Avaaz) | SYRIA]

‘Truth is the first casualty of war’.

So the saying goes.

It’s always been that way.

Leading up to and then during the first world war citizens were fed a series of lies, usually centred around atrocities committed by the ‘enemy’ as governments prepared to unleash hell on the world:

As one British general pointed out after the war: “to make armies go on killing one another it is necessary to invent lies about the enemy”. These atrocity stories were then fed to newspapers who were quite willing to publish them. British newspapers accused German soldiers of a series of crimes including: gouging out the eyes of civilians, cutting off the hands of teenage boys, raping and sexually mutilating women, giving children hand grenades to play with, bayoneting babies and the crucifixion of captured soldiers. Wythe Williams, who worked for the New York Times, investigated some of these stories and reported “that none of the rumours of wanton killings and torture could be verified.”

The outcome of all this lying was that after the war citizens became more savvy, less trusting of overt propaganda. Newspapers were weary of the most extreme propaganda that didn’t come with evidence and  when TV came into popular existence broadcasters signed up to the principle that their reporting should be impartial.  The public developed a false sense of comfort that it was harder for people to lie to us and get away with it.

Along came the internet and with a it a massive proliferation in both the amount of material published and also who could do the publishing. The internet is a propagandists paradise:

• Social media means that well constructed propaganda can spread faster than Road Runner on steroids.
• Newspapers looking to profit are less interested in verifying whether massively popular videos are fake then they are in the page views they bring.
• But propagandists don’t have it all their own way. When a video/picture/article  is published on-line that is in some way fake before too long someone will be shouting about it in the comments section.

Here’s what I mean:

A week ago a friend shared a video by The Syria Campaign on his Facebook page. The video starts with the words:

‘What you are about to see is shocking. This happened this week in Syria’

The film shows a boy being shot, then heroically  getting up and rescuing a girl, whilst still being shot at. You can see it here.  

The Syria Campaign’s version of this film has been shared several hundred times and has over 10000 views. The original version of the film, which was not made by The Syria Campaign, was first posted to  Youtube and  had over 4.1 million views. The film  has been shared widely by newspaper websites (Daily Mail, Telegraph, Independent) who in the first instance showed no interest in verifying whether the video was real. The Telegraph embedded the film and included this commentary

The Telegraph cannot independently verify the footage but it is thought the incident took place in Yabroud – a town near the Lebanese border which was the last stronghold of the moderate Free Syrian Army. Experts tell the paper they have no reason to doubt its authenticity.

At the end of the film The Syria Campaign asked us to share the story and sign a petition. This was my response to them on November 11th

Apart from the too clear sound, the obvious special effects and the movie staging, you don’t fall forwards like you’re in a Hollywood movie when shot, then get up unbloodied and keep walking. Despite this three days later the BBC was reporting that the film might well be legitimate.

In an interview Amira Galal from BBC monitoring Middle East  said “we can definitely say it is Syria and we can definitely say that it’s probably on the regime frontlines, was almost certainly shot on the front lines in Syria…I think it would be very difficult to give a definitive opinion about whether it’s fake or not.”

Ten hours later the BBC put out another story stating that the film was indeed a fake, made by Lars Klevberg, a 34 year-old film director based in Oslo. He says he deliberately presented the film as reality in order to generate a discussion about children in conflict zones:

“We shot it in Malta in May this year on a set that was used for other famous movies like Troy and Gladiator,” Klevberg said. “The little boy and girl are professional actors from Malta. The voices in the background are Syrian refugees living in Malta … By publishing a clip that could appear to be authentic we hoped to take advantage of a tool that’s often used in war; make a video that claims to be real. We wanted to see if the film would get attention and spur debate, first and foremost about children and war. We also wanted to see how the media would respond to such a video.”

Pretty soon afterwards the story that the film is fake became the most shared article on the BBC website. In a further twist the Youtube channel (Shaam News Network) on which the video went viral has been suspended.

What interests me most is when and how some NGO campaigns reached the point where they are willing to trick people  in order to get them to sign a petition/get behind a cause?

What is the validity of a petition signed by people under false pretences?

Surely The Syria Campaign not only loses any moral authority it might have gained through its important work but also torpedoes their own objectives by seeking signatures this way?

The Syria Campaign gave me this response before the video was outed as fake:

‘As far as we’re concerned, the video depicts experiences that are real. Though the video hasn’t yet been verified, we know incidents like this occur every day.’

In other words kids are getting shot in Syria so what difference does it make if this is fake but it makes you think about all the awful things that are going on over there?

The Syria Campaign continues to share the video, despite protests such as this.

This strategy of bending the truth to fit your cause is well trod. Afterall it’s what we often do when we debate a subject.  I would go as far as to say not only is it acceptable, to a greater or lesser extent, but it’s expected.

Here are a few extreme examples:

Several years ago a well respected advocacy organisation put out a video of a woman (shot in shadow) calling for the Syrian soldiers to put down their weapons. The video appeared embedded on a UK newspapers website, with the accompanying text that the film was the direct plea of a Syrian mother and was shot inside Syria.

Infact the video was shot in London; a second woman’s voice with a more authentic accent was dubbed over the original woman’s voice and the script was not written by a Syrian mother but an American living in Beirut.  Pure propaganda. At roughly the same time this video was released the founder of the advocacy group gave a high profile interview in which he stated  they were playing a ‘verification’ role for citizen media coming out of Syria.

Recently Oxfam ran an online ebola campaign on Facebook using a picture of an MSF medical worker, taken in one of their clinics,  helping a child:

The backlash in the comments was swift and severe.

Oxfam realised their mistake, put out a sincere statement apologising and eventually took down the offending post.

I appreciated Oxfam’s response and it made me have more respect for them. It wasn’t the first time something similar has happened though. A few years back Save The Children ran a print advert calling for donations that featured a picture of a half dead child being cared for in a an MSF hospital in Dadaab, Kenya. Had they published the picture in the same way on their Facebook page I suspect they would have faced a similar backlash.

(Please note duckrabbit have worked for and trained the staff of both Oxfam and MSF. I’ve witnessed  the terrific work they both do on the ground. A donation to either of them is well spent)

Another large charity recently ran a fundraising campaign which showed a successful generic African woman whose family they claimed they had helped climb out of poverty. It was a conceptually interesting TV advert but it wasn’t a winner as a fundraiser. So when the same woman appeared in online advertising we were asked to give money to help bring her and her family out of poverty. The same ethnic woman was presented to audiences in diametrically opposite ways to try and have the same impact, raise more money.

Maybe we should be forgiving of charities, PR and advertising agencies, advocacy organisations and journalists who fake (or twist) stories to get our attention. Do audiences really care? Doesn’t the end justify the means? This is certainly how some people responded to the suggestion that it was wrong to fake the Syrian boy hero. Maybe they are right. If the Oxfam post raised much needed cash for the fight against ebola isn’t that a good thing?

But I think it’s also true you are less likely to change your point of view if you feel the person trying to persuade you is in some way deceiving you.  There’s a failure in communication if we are talking about whether a video is fake as opposed to the suffering of the people in Syria or the 1800 kids that are not actors who have been shot dead during the war.

And one question leads to another. If you are really helping people; if your cause is just; if you want an honest relationship with me, why do you feel the need to make stuff up?

One possible reason that NGO’s pump out so much overt marketing propaganda is because there is more of a budget for spin then authentic storytelling.

In NGOS often the marketing and fundraising departments have more money and power than the communications teams.  They are judged on short term goals that largely revolve around growth of revenue and brand reach. The pressure is immense. People’s jobs are dependent on them bringing the cash in. Very few of these people will have ever lived or worked in the places the charities are set up to benefit.  This is even more true in the agencies that they contract who belong to the Band Aid school of advertising:

Make shit up (There is no peace and joy in west Africa this Christmas). Put a famous face (or 30) to it , and screw the unintended consequences (we maintain a colonial relationship with black people who live in poverty).

The better communications departments  in charities are themselves masters in spin because newspapers and broadcasters are so susceptible to it. If you want to get the media’s attention just make up a figure about how many kids might be catching ebola a week by Christmas. The higher the number the better, even if it’s based on tenuous research.

I don’t blame them.  It’s a game and if you pay me I too will play it to win. But not by faking it.  And not because it can’t be justified, but because I’m not cynical. The charities we work with have a very positive impact on the lives of the people they serve. The sector as a whole just needs to invest in better ways to tell those stories of change.