“Focus on tangible climate actions”: “Hop the Scotch” for Climate Change

Wrong Kind of Green

Sept 21, 2014



In his 1985 book Amusing Ourselves to Death, Neil Postman — American media theorist, humanist and cultural critic — noted that “new technology can never substitute for human values.”

In American society today, our social amusements have come to occupy not only our pastimes, but everything about our lives, politics, values and beliefs. Even our most heartfelt emotions and concerns have been hijacked by the amusement industry, penetrating so deeply into our collective psyche, that we have become social robots.

Capitalizing on this corrosion of civil society, Wall Street marketing agencies like Purpose and Avaaz — sponsors of campaigns to support “humanitarian war” and the “new economy” — have designed and exploited an advertising niche to make money from this social pathology.

While American faith about the truth in advertising might suffer as a result of these amusements, the deaths that result take place mostly in the Third and Fourth World. As Americans are herded into waving signs and marching around Manhattan wearing the color blue, millions around the world are dying from starvation, disease and murder resulting from American consumerism.

As a professor of Culture and Communication, Postman taught a course called Communication: the Invisible Environment. While he was concerned primarily with the decline in the ability of mass communications to share serious ideas, Postman was aware that the turning of complex ideas into superficial images — that become a form of entertainment — leads to a society where information is a commodity, bought and sold for entertainment, or to enhance one’s status. In contemporary society, mediated by technology, individuals will literally believe anything.

When the NYC Purpose marketing agency finds spare time from selling hate for empire [Two Minute Hate] and creating mass mobilizations for their clients that will ignite the illusory green economy, the Avaaz co-founders of Purpose are busy working on campaigns like the one below.

“Hop the Scotch” for the continued annihilation of species. Balance on a handrail rail for  unprecedented ocean acidification and collapse of ecosystems. Walk the moonwalk for continued genocide of Indigenous peoples. Walk in fancy shoes for  unprecedented venting of methane and melting permafrost. Do a flip in the air for disappearing ancient glaciers.

As we stare vacantly at the multiple crises that comprise the greatest threats to all life on the planet, greater than anything that our species has ever faced, we find ourselves on the doorstep of complete madness and idiocy. Yet, oddly, and tragically, Euro-Americans continue to be enraptured by the spectacle, hypnotized by their false prophets.


8 ways people are walking the walk on climate change

World leaders are meeting in New York City next week for a historic UN summit on climate change.

Using the slogan “catalyzing action,” the UN is bringing together world leaders to “focus on tangible climate actions.”

Prime Minister Stephen Harper isn’t the only one who can’t make it, so NYC-based Purpose has launched the #WalkTheWalk campaign for those who can’t march themselves at the People’s Climate March on Sunday in the lead-up to the UN meeting.

Here are eight must-see short #WalkTheWalk videos:

In fancy shoes:

In ski boots:

Or penguin feet:

Or why not hop the scotch?

Try balancing on a handrail (talk about a balanced approach!) :

Or moonwalking the walk:

Meanwhile, others aren’t satisfied to just “walk the walk” on climate change. They think our whole approach to climate needs a backflip:

And hey, look, Desmond Tutu is walking the walk:

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