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WATCH: Pinkwashing of American Foreign Policy in the Middle East

Uploaded July 11, 2012

Samantha King, author, “Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy, speaks about pinkwashing of American foreign policy in the Middle East through Breast Cancer Awareness events.

Samantha King is the author of Breast Cancer and the Politics of Philanthropy and associate professor of kinesiology and health studies at Queen’s University in Canada.

Pink Ribbons, Inc.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labelled a “dream cause,” becomes obfuscated by a shiny, pink story of success. 

The film is based on the 2006 book Pink Ribbons, Inc.