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Switch Your Lights ON for Earth Hour!

Once upon a time there was just greenwash: corporations and governments went to great lengths to convince a concerned public that they were doing everything they could to help the natural environment return to its former glory. All the time they were filling their bank accounts and pumping up their career prospects. You could be green and profitable and no one would suspect the former was nothing but a lie.

Then the non-profits got involved and things started to become complicated. Partnerships were drawn up between the biggest “environmental” NGOs and the most destructive corporations on Earth, all for a tiny sliver of the corporate pie, and a large wad of environmental fuzziness. The corporations looked good; the NGOs got their funding; the planet continued to fry and die.

And then it went even further. Greenwash became partnership became parody as the NGOs fully embraced both the corporate world and the trivial activities they put forward as symbols of their committment to a better world. And a better world it would be: if all you cared about was making money, that is.

Earth Hour 2011 is nearly upon us, and it stands as the ultimate parody of this great coming together of all that is evil in the world of greenwashing. I don’t use the term “evil” lightly. A person cannot be evil; an action can. Earth Hour is evil because it not only allows corporations, politicians, urban sprawls and industrial monoliths to look good in the eyes of a naive public, it actively attacks genuine attempts to try and undermine the very things that feed off Earth Day. An ordinary person in the thrall of industrial civilization cannot fail to be impressed by the sight of a thousand buildings simultaneously switching off their lights in the name of planet Earth; how can something as mundane as building non-dependent communities compete with such glamour.

How can supergluing the valves on the Las Vegas fountains compete with the casinos on the strip switching off their lights for an hour?

How can setting up a community barter scheme compete with Canary Wharf in London switching off its lights for an hour?

How can creating food self-sufficiency compete with Sears in Canada switching off or dimming its lights for an hour?

How can groups of people finding that time spent embracing their local environment rather than jetting across the world compete with Skycity in New Zealand switching off its lights for an hour?

Well, exactly. It’s bullshit, all of it!

And that is why, for Earth Hour 2011, at 8.30pm on Saturday 26th March, if you are doing nothing more important then switch all your lights on. Every single one.

You might have to fight with that part of you that says, “This is wasteful!” but you need to fight it. That one hour spent consciously doing the exact opposite of what the industrial system would like you to think is the right thing to do is what will help cut that link between the machine and your own individual humanity.

Earth Hour is Evil.

SWITCH ON YOUR LIGHTS ON MARCH 26TH.

http://thesietch.org/mysietch/keith/2011/03/24/switch-your-lights-on-for-earth-hour/

EARTH HOUR: CORPORATE GREENWASH

Friday, March 26, 2010



I wrote extensively about Earth Hour last year and my intention was just to ignore it this year, especially since it appears to have lost its ‘novelty’ value and the level of public interest in it – at least here in New Zealand – seems to have dropped away a little.

However I saw Oliver Driver and Carly Flynn talking nonsense about it on Sunrise this morning. Mediaworks (of which TV3 is a part) is one of the main supporters of Earth Hour in New Zealand so it wasn’t surprising that Oliver and Flynn gushed enthusiastically about it all.

It was, incidentally, ironic that the two presenters should be enthusing about ‘all of us’ coming together for this ‘great’ environmental campaign when, just two days earlier, both Driver and Flynn were agreeing that it was a good idea for Paula Bennett to bash beneficiaries.

Apparently the love and good vibes only go so far…

One of the other main New Zealand supporters of Earth Hour is Toyota. Given that cars spew tons of pollutants into the air every year, I’m not exactly sure how Toyota are contributing to creating a cleaner environment.

The World Wildlife Fund (WWF) are the organising body behind Earth Hour.

I wrote extensively about the shocking politics of the WWF last year and I’m not going to repeat it all here, suffice to say that the WWF has a dismal record of jumping into bed with corporate polluters in return for sponsorship dollars.

Such has been its eagerness to attract corporate backing it has accepted funds from oil corporates like Chevron and Exxon Mobil – both oil giants with dismal environmental records.

The WWF also has taken millions from corporations like Citigroup, the Bank of America, Kodak, J.P. Morgan, the Bank of Tokyo, Philip Morris (yes, the cigarette manufacturer) , Waste Management , Coca Cola and DuPont.

As I wrote last year:

The World Wide Fund for Nature (WWF), formerly the World Wildlife Fund, has long been pushing a market-friendly brand of environmentalism.

Interestingly, given the recent local controversy about the importation of palm oil into this country, in November last year some 31 countries signed a letter attacking WWF’s founding role in the ‘Roundtable on Sustainable Palm Oil’. The letter said: ‘WWF’s involvement is being used by agrofuel companies to justify building more refineries and more palm oil power stations in Europe.’

The palm oil industry is a leading cause of destruction of tropical rainforests.

As was the case last year there has been no critical analysis of Earth Hour and the WWF. Instead we have media oganisations like Mediaworks acting as an advertising agency for the WWF.

It has also has the backing, among others, of various city councils – and former Prime Minister Helen Clark.

How many New Zealanders know they are supporting an organisation that takes money from cigarette companies, supports uranium mining in Australia and is playing a central role in the promotion of the palm oil industry and the consequent destruction of more of our precious rainforests?

If they did then its likely a lot of Kiwis would probably stay well clear of Earth Hour.

http://nzagainstthecurrent.blogspot.com/2010/03/earth-hour-corporate-greenwash.html

EDITORIAL: Earth Hour, corporate sponsors and burning planets

14 March 2010

“Earth Hour” will be held around the world on March 27. The event is organised by the World Wildlife Fund (WWF) and involves participants switching off their lights for the hour as a symbolic declaration of support for environmental action.

The Earth Hour website is sponsored by, among others, Woolworths Limited, the giant supermarket and retail corporation. With the amount of waste and pollution associated with the retail industry in frivolous consumption, built-in obsolescence and so on, this would seem an odd choice for sponsor.

WWF has a shocking record for quite uncritically accepting sponsorship from polluting industries. Back in 2002, Counterpunch co-editor Jeffrey St. Clair exposed WWF’s links with logging corporation Weyerhaeuser, writing on Dissidentvoice.org that WWF “rakes in millions from corporations, including Alcoa, Citigroup, the Bank of America, Kodak, J.P. Morgan, the Bank of Tokyo, Philip Morris, Waste Management and DuPont”.

In November 2009, more than 80 environmental organisations from 31 countries signed a letter attacking WWF’s founding role in the “Roundtable on Sustainable Palm Oil”. The letter said: “WWF’s involvement is being used by agrofuel companies to justify building more refineries and more palm oil power stations in Europe.”

The palm oil industry is a leading cause of destruction of tropical rainforests.
Currently, WWF is one of the key “environment” organisations in Australia promoting “clean coal”. This hypothetical technology is the main prop in the Australian coal industry’s smoke-and-mirrors trickery to keep the public off its back.

Clearly, WWF is a willing aide to corporate polluters who want to be seen to be cleaning up their act. How much does the environment get back? Whatever WWF ekes out for payment in its bargaining with the devil, it isn’t working for the environment.

The Earth Hour website includes a link to a calculator where visitors can work out their own personal carbon footprint. If you follow links for what you can do after the event to “make Earth Hour every hour” you will be directed toward various governmental awareness raising schemes and green power providers.

If the event simply raised people’s awareness a little, it would be better than nothing. But sometimes “not enough” is worse than nothing: it’s a false hope. The direct links to our climate-criminal government, as much as any donations from polluting corporations, are like telling people to go back to sleep, not to get up, when the house is burning down.

Although individuals will gain positive feelings from participating in Earth Hour, climate activists have to channel popular concern about climate change into rebellion, not tokenism. Or our whole planet will burn down around us.

http://www.greenleft.org.au/2010/830/42717

WWF Earth Hour Partner (20 million $) Coca-Cola Hit with New Charges of Murder, Rape, Torture

BREAKING NEWS – WWF Earth Hour Partner (20 million $) Coca-Cola Hit with New Charges of Murder, Rape, Torture

News Release

From Campaign to Stop Killer Coke
For immediate release: March 1, 2010

For further information, contact:
Terry Collingsworth, Conrad & Scherer: (202) 543-5811
Bob Perillo, Guatemala, to schedule interviews with plaintiffs: 011 50 25318 6620
Pat Clark: (718) 852-2808, Corporate Campaign, Inc.

Coke Hit with New Charges of Murder, Rape, Torture

On February 25, 2010 a lawsuit was filed on behalf of eight plaintiffs in the Supreme Court of the State of New York against The Coca-Cola Co. and Coke processing and bottling plants in Guatemala. This case involves charges of murder, rape and torture. The plaintiffs include union leaders and family members. This case has been brought in New York State because plaintiffs and other victims of human rights abuses lack access to an independent and functioning legal system within Guatemala, a country with a corrupt judiciary which has been undermined by the intimidation and murder of witnesses, prosecutors, lawyers and judges.

(Read the complaint here.)

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