Big Greenwashing 101

(Or How Sierra Club Learned To Stop Worrying About The 99% And Love Wall Street)


By Red Emma

Greenwashing—[a compound word modeled on “whitewash”] a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company’s policies or products are environmentally friendly.

John Muir must be rolling over in his grave.

The organization he founded in 1892, the Sierra Club, America’s oldest and largest environmental group, have been in cahoots with the worst of the worst corporations in recent years. They’ve been paid tens of millions of dollars by the fossil fuel industry, tyrannical billionaire mayors and Wall Street in exchange for cleaning (and greening) up their public images.  Not only have they acted as a green public relations firm for the bastions of wealth and power, but have also sold out frontline communities most impacted by extractive industry.

Corporations rule our world with an unyielding iron fist. They poison and literally explode local communities with fracking and mountaintop removal. They profit off of dirty extractive industry with multi-billion investments. They empower a police state to repress democratic people’s movements drawing a line in the sand against Corporate America.  But they also insidiously mitigate the power of grassroots resistance movements with a complicit non-profit industrial complex. Most environmental non-profits actively serve as a buffer zone between our people’s movements seeking real change and a corporate state hell bent on sucking every last bit out of the planet and its people before the impending ecological collapse.

In recent years, there has been an expanding critique of the big greens. Corporate executives and the super wealthy occupy the donor rolls and boards of many green non-profits. Organizations like Environmental Defense and Natural Resources Defense Council have actively partnered with the fossil fuel industry in the U.S. Climate Action Partnership, a front group that helped stop climate legislation in 2010. A 2010 expose in The Nation by Johann Hari revealed that Big Oil made large donations for decades to organizations like Conservation International and The Nature Conservancy to negate bad press over human rights and environmental abuses. Essentially, the big institutions of the environmental movement have been bought and sold.

Sadly, the Sierra Club which boasts a democratic governance system and a healthy grassroots base of local chapters have become part of the corporate world’s equation for control. They’ve partnered with, and been funded by, natural gas corporations to promote gas as a “bridge fuel.” They’ve taken large donations from New York’s Mayor Michael Bloomberg even as he’s attacked labor unions and Occupy Wall Street (OWS) and released his racist police force to harass and demonize the Muslim community. They’ve even been business partners with the worst of the worst Wall Street banks, Bank of America, in greenwashing schemes to repair the bank’s damaged public image to the environmental community.

“Natural” gas flaring

Greening Natural Gas

In an attempt to stem scandal, the Club’s executive director Michael Brune revealed in Feb. 2012 to Time that from 2007 to 2010 they had taken over $25 million in anonymous donations from the natural gas industry. The industry is most known for the environmentally destructive extraction process known as hydraulic fracturing, or “fracking.” Fracking’s methods of extraction from deep gas shale include the burning of diesel fuel and polluting ground water with toxic chemicals.

From 2007 to 2010, while local chapters in states like New York and Pennsylvania were fighting these gas companies, former Sierra Club executive director Carl Pope developed a cozy relationship with Chesapeake Energy, a leading gas company. Pope, in fact, toured the country with CEO Aubrey McClendon promoting natural gas as a “bridge fuel” because it burns cleaner than oil or coal. Local Sierra activists were outraged that Pope publicly sold them out to the fracking industry.

While Pope partnered with gas companies, a grassroots revolt against fracking began from the Marcellus Shale in the Northeastern United States to the Barnett Shale in Texas to the mountain states. Organizers are fighting it in the permitting hearings and legislatures, municipalities are banning it from their city limits and civil disobedience at corporate offices and drilling sites are growing in frequency. Furthermore, Josh Fox’s Academy Award winning film, Gasland, has sparked a national conversation about fracking that has backed the environmental non-profit complex into a corner.

But Pope’s response to criticism from local groups did little to address the concerns of people living with fracking: Will the 20% of the membership that happens to live in places where drilling is happening be unhappy? I’m sure that’s true.”

Carl Pope, former Sierra Club executive director

Late in 2011, Carl Pope stepped down from the Sierra Club board citing disagreements with the direction that Brune, former director of Rainforest Action Network, was taking the Club. To Brune’s credit, he ended the relationship quickly after assuming leadership and rejected another $33 million from the frackers, But as an institution they have been compromised on this important issue and seen as very out of step with the grassroots on this issue.

New York’s Big Green Darling

The fracking industries aren’t the only ones with a cozy relationship with the Sierra Club. Last June, New York City’s billionaire mayor Michael Bloomberg had his philanthropies donate $50 million to the Sierra Club’s coal campaign. Another corporate donation negotiated by Carl Pope has turned Bloomberg into the darling of the liberal green establishment.

But as Bloomberg seeks to stop climate change, he wages war on New York’s working people, Muslims and Occupy Wall Street (OWS.)

Empowered by nation-wide right wing attacks trying to roll back one hundred years of social progress, Bloomberg has worked to shrink government on the backs of the city’s working class and unions. Through his entire reign as “King of New York,” Bloomberg has fought to privatize or “reform” labor rights including pensions, wages and health care. In January 2012, Bloomberg in his annual state of the city address took aim at the teachers’ union by seeking to bypass their right to collectively bargain for employee protection, wages and bonuses. He further spreads lies and misinformation claiming that labor unions “hijacked” Occupy Wall Street in attempts to create wedges between labor and grassroots radicals.

His shock troops in the New York Police Dept. (NYPD) have long violated the rights of New York’s Muslim community through surveillance, infiltration and harassment. They’ve just recently admitted to screening an Islamophobic film, featuring NYPD Commissioner Ray Kelly, to 1,500 officers. As the Muslim community seeks Kelly’s resignation, Bloomberg responded that Kelly “probably visits more mosques” than many Muslims in New York. (Sorry Mike, undercover operations don’t count.)

NYC Mayor Bloomberg

Bloomberg and the NYPD have also become the latest line of defense between the Masters of the Financial Universe on Wall Street and people’s movements challenging Corporate America. Since the beginning of Occupy Wall Street’s occupation at Zucotti Park, Bloomberg has directed numerous attacks using beatings, pepper spray and unwarranted arrests. On Oct. 1, they arrested over 700 on a peaceful march across the Brooklyn Bridge. They target independent and corporate journalists reporting on police abuses through intimidation and arrests.  As liberal actor Alec Baldwin tweeted: “Bloomberg’s NY is no place for the 1st amendment. Bloomberg serves Wall Street, now and forever. And Wall Street cannot handle free speech.

While climate change is an urgent issue, so is repression of worker and radical democratic movements, as well as racist attacks on Muslims. The Sierra Club is seen has a progressive force by many liberals in the US, yet greenwashing right wing politicians for big bucks doesn’t seem too progressive or productive.

The Wrong Kind of Affinity

Banks hold the purse strings for the fossil fuel industry and have tremendous influence in determining whether we continue to destroy our climate and our communities, or whether we start to fund the future with a green new deal that creates a clean energy future.”  —Michael Brune, Sierra Club Executive Director

Despite publicly touting their role in shutting down hundreds of coal fired power plants, the Sierra Club continues a long standing financial relationship with the largest funder of coal in the US—Bank of America.

The Sierra Club greenwashes Bank of America through an “affinity schemes.” An affinity scheme is a crafty public relations scheme where environmental organizations have their members get green branded credit cards through Bank of America. With every purchase, they make a donation to a good cause, a small profit for Bank of America and a public image coup for a bank under fire from everything to foreclosures to mountaintop removal to massive employee layoffs. The Sierra Club is far from alone in this scam; Credo Mobile/Working Assets, Defenders of Wildlife, The Nature Conservancy, National Wildlife Foundation and The Wilderness Society all have Bank of America affinity schemes.

According to Rainforest Action Network, Bank of America has the biggest portfolio of coal projects that harm public health and destroy the climate. In 2009-2010, the coal industry received $3.9 billion in underwriting and corporate loans from Bank of America.  It is involved in every step of the coal cycle. It regularly underwrites billions to the industry, including hundreds of millions of dollars in loans to Arch Coal and Peabody Energy—the two biggest coal mining companies in the country. They also underwrite billions every year to coal-heavy utility corporations, such as Southern Company and Edison International. They are also the largest forecloser of homes in US and have laid-off tens of thousands of employees in recent years.

BOA lobby in San Fran occupied in Nov 2011 protest, 95 arrested as bank is shut down for day

For over a decade, Bank of America has worked to green their image through putting recycling in their offices and branches, building LEED certified buildings and has even gone as far to make false promises around climate and extraction investments to get pesky environmentalists off their backs. By far, their biggest greenwashing investment is the billions of dollars they spend supporting the charitable causes of the non-profit industrial complex. Meanwhile their coal financing portfolio makes them the biggest funder of coal in the US. The Club’s tough talk on the coal industry and growing anti-corporate rhetoric coupled with their affinity for Bank of America stinks of rank hypocrisy.

Mistakenly, many see organizations like the Sierra Club as the left flank of the environmental movement, but their collusion with Wall Street and the extraction industry dispels that myth. As author Naomi Klein so aptly observed at the end of Copenhagen climate talks, “A particular model of dealing with climate change is dying.” While the grassroots environmental and climate movements increasingly rise up against the one-percent, the environmental non-profit complex follows the direction of corporate donors. Climate impacted communities have long viewed big green groups as another buffer between corporations and the frontlines.

The failures of this “particular model” as exemplified by NGOs like the Sierra Club who has grown all too cozy with corporations and the political establishment has undermined our democracy, our frontline communities and efforts to fight Wall Street. It’s time for the environmental left to realize where the lines are drawn in the coming years.


Red Emma is a spirit as old as the mountains, hills and forests of North America. She fought for liberation in Bacon’s Rebellion and King Phillip’s War, rose up with Nat Turner, stood with the martyrs at Haymarket, loved Sacco and Vanzetti, threw bricks at Starbucks windows in Seattle and has been camped out at Zucotti Park and Oscar Grant Plaza since September.

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