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Controlling Consciousness

Public Good Project

November 10, 2015

by Jay Taber

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The role of public relations (PR) in producing ‘discursive monoculture’ is currently in vogue with communication scholars. As an instrument of social control, the goal of PR is to dominate discourse, and to keep out alternative views.

Using PR, the donor elites in the US — MacArthur, Ford and Open Society foundations — set the civil society agenda. Human rights indicators — set by governments, NGOs and civil society — thus reflect the interests and bias of ‘the power elite’.

Access to communication technology and services is one obstacle to democratic renewal; overcoming the obstacle of communication gatekeepers requires that they be recognized as such. There are no neutral players in the netwar of ideas about privatization.

Consumers remain largely unaware that investigative journalism in mainstream media is extinct. Corporate and government public relations agents have filled the void with propaganda posing as news.

Wall Street’s vertical integration of controlling consciousness is based on five components: ownership of media, fabrication of news, integration of advertising with state propaganda, financing of foundations and brokerages, and co-option of NGOs and grassroots groups.

 

[Jay Taber is an associate scholar of the Center for World Indigenous Studies, a correspondent to Forum for Global Exchange, and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and activists engaged in defending democracy. As a consultant, he has assisted indigenous peoples in the European Court of Human Rights and at the United Nations. Email: tbarj [at] yahoo.com Website: www.jaytaber.com]

 

 

FURTHER READING

Charms of Naomi: the Mystique of Mass Hypnosis

Communication: the Invisible Environment

A Culture of Imbeciles

Dependence Limits Strategies

Distorting Reality

Illuminating Private Equity

The Point of Protest

Welcome to Netwar

Through the Looking Glass

Intercontinental Cry

September 11, 2012

By Jay Taber

In his seminal study Science of Coercion, Christopher Simpson observed that communication might be understood as both the conduit for and the actual substance of human culture and consciousness. As Simpson noted, psychological warfare is the application of mass communication to modern social conflict.

In the U.S. Army War College manual on psychological warfare, the stated objective is to destroy the will and ability of the enemy to fight by depriving them of the support of allies and neutrals. Some of the methods used in the manual are sowing dissension, distrust, fear and hopelessness.

In the decades since these publications were first published,a new form of psywar has emerged in the form of false hope. With unlimited funding and organizational support from foundations like Ford, Rockefeller, Gates and Soros, U.S. Government propaganda now has a vast new army of non-profits that, along with corporate media and academia, serve as both a third wing of mass consciousness and a fifth column for destabilization campaigns worldwide.

As Cory Morningstar captures The Simulacrum in her multi-part series on the non-profit industrial complex, domesticating the populace is a fait accompli, and the only question remaining is what will happen if and when capitalist activism is seen for what it is. By following the money from aristocratic derivatives to embodiments of false hope like Avaaz, MoveOn, and Change, Morningstar steps through the looking glass to expose how NGOs have become a key tool of global dominance using social media as a means of social manipulation.

When the smoke generated by phony progressives clears, all that is left is an industrial wasteland of false hope and real threats. When the betrayals of NGOs like Amnesty International and Human Rights Watch are known, we can finally begin to exercise our responsibilities. Until then, programs like Democracy Now remain little more than adult versions of Sesame Street for the toy Che brigades.


[Jay Taber is an associate scholar of the Center for World Indigenous Studies, an author, a correspondent to Fourth World Eye, and a contributing editor of Fourth World Journal. Since 1994, he has served as the administrative director of Public Good Project.]

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