blog

Metrics as a Proxy for Social Change: The Climate Cartel, Impact Funding, and the Abandonment of Struggle

Wrong Kind of Green Op-Ed

November 30, 2015

by Michael Swifte

social-media-metrics-free-tools-to-help-you-measure-your-success-8-728

best_social_media_metrics-3

Metrics as a proxy for social change. That’s what the climate cartel trades in. What do metrics mean to the cartel? Funding. Impact philanthropy demands short time frames for outcomes and metrics to show what has happened in the messaging sphere. It’s an economy of attention aimed at behaviour change, false consciousness, and the enfeeblement of intellect. Money speaks most loudly in the messaging sphere. The struggle for peace, for an end to imperialism and the patriarchy, for true protection of the earth? These struggles, none of which can be abandoned, don’t optimise metrics or please the funder’s networks.

Yes. The climate cartel trades in metrics and messaging, and in the business of attention metrics amplification is the driver of innovation. But it is innovation within the constraints, party lines, omissions, and debilitating conflated logics passed down from the funders and their networks. The ambitious and self censoring go-getter devotes their intuition, their deeper senses to navigating their way to success, a success defined by the satisfaction of amplification lust. They give themselves to an horrendous discipline honed at the behest of the funders, their networks, and their many projects.

social media metrics

The Non Profit Industrial Complex (NPIC) incubates a constantly expanding web of think tanks, institutes, NGOs, public thinkers, B corporations and media organs that serve to buttress the climate cartel’s messaging. They do much of this with silence, lines of inquiry best left alone, language that need not be unpacked lest some pointed questions get asked in the wrong places. They are blessed with amplification, access to the messaging sphere, and the certainty of support from allies within the NPIC including the liberal media.

goldman-sachs_clean-energy-target_635

“Goldman Sachs to Invest $150B in Clean Energy by 2025” | Image credit: Goldman Sachs [Source]

Clean energy? This term is a euphemism happily embraced by the climate cartel and the liberal media. It’s used to mask the fact that ‘clean energy’ is an all-of-the-above strategy as long as some abatement/offsetting is involved.

re100-climate-fortune-500

100% renewable energy.? While this is a popular catch cry promoted by the climate cartel and their associated social movements, it comes with limited articulation of the obstacles that need to be surpassed to achieve it. The climate cartel maintain a firm silence on the greatest threat to achieving 100% renewable energy, the embedding of carbon capture and storage as a mitigation strategy within the modelling and assumptions on which our carbon budgets are based. This is a particularly diabolical manipulation that has everyone including governments and fossil fuel corporations working towards a massive explosion in new industrial and energy generating fossil fuel plants supplying CO2 for industry and undersea storage.

shell-peterhead-ccs-project

The Institute for Energy Economics and Financial Analysis, Stranded Assets Project, Carbon Tracker Initiative, and the Grantham Institute have all done their part to create a picture of a coal industry in structural decline, at risk of collapsing , and incapable of existing within our carbon budgets. Through their messaging they intimate that political will should see governments rejecting coal fired energy generation, but the reality is that they’ve done more than anyone to help develop a future for fossil fuels. The Grantham Institute is particularly important as it has developed and quietly disseminated plans for carbon capture and storage in the UK and Europe with their ‘Bridging the Gap’ report. While, the climate cartel lauded Carbon Tracker and the Grantham Institute for their ‘Unburnable Carbon’ report which established the idea of carbon budgets embraced by UN climate negotiators and fossil fuel industry leaders alike, they’ve stayed silent about the Grantham Institute’s material support for the ambitions of Shell and their plans for new gas plants and North Sea CO2 storage.

Unabated coal? There is a clear party line which is understood by the mainstream and liberal media along with the think tanks and NGO mouthpieces. It is aimed at masking the energy directions embedded in the modelling assumptions behind our carbon budgets – never unpack the political will for carbon capture and storage. UK Energy Secretary Amber Rudd’s recent speech on a “new direction” for UK energy policy specified a commitment to phasing out “unabated coal”, yet the media interpreted this as a commitment to a complete coal phase out. My questions to key pundits and mouth pieces about why the word “unabated” was excluded from headlines and escaped examination were left unanswered. Some perfectly valid questions. Why did Amber Rudd specify unabated coal? Why did Chancellor George Osborne, just a week later, drop funding for carbon capture and storage in favour of nuclear power? The answer to both questions is that pushing hard with objectionable nuclear power helps manufacture consent for the negative emissions technologies that will keep fossil fuel interests happy. The classic neo-liberal push. Calling for ‘clean coal’ suddenly looks a lot more reasonable.

mckibben-divest-9

The structure and organisation of the climate cartel can be compared to a toadstool. 350.org is the cap of the fruiting body, very visible, poisonous, and laden with spores, This Changes Everything (TCE); book, social movement, and documentary form the stalk expanding and reinforcing key messages, and TckTckTck/Global Call for Climate Action (GCCA) – a coalition of 20 key international organisations including Avaaz, WWF, and Greenpeace form the mycelium stretching vast distances and connecting to other fruiting bodies and other vast networks. The soil it has grown from is the NPIC with it’s phalanx of institutes and think tanks feigning care for the earth while plotting the future for the oligarchs..

SusanRockefeller-2066-676x450

Susan Rockefeller, Co-Executive Producer of the “This Changes Everything” documentary film and founding partner of Louverture Films, LLC. Louverture is the production company for the documentary film “This Changes Everything” (with The Message Productions, LLC / Klein Lewis Productions ). Photo: Rockefeller at her home on the Upper East Side in Manhattan, New York, on Sept. 8, 2015. Samira Bouaou/Epoch Times)

The title of this piece derives from a talk ‘Does art change the world? Lessons from the emerging field of ‘impact producing” given by Katie McKenna the engagement lead for TCE. Her candid acknowledgements that the “foundations” did their“due diligence” in asking for proof of “social change” when considering funding, are quite telling. I am left with three key questions. How has the imperative to achieve significant and particular metrics shaped the project? Who stands to benefit from reducing centuries of struggle down to the imperative to reduce CO2 emissions?

 

Links:

Amber Rudd’s speech on a new direction for UK energy policy

https://www.gov.uk/government/speeches/amber-rudds-speech-on-a-new-direction-for-uk-energy-policy

TckTckTck: The Bitch is Back

http://www.wrongkindofgreen.org/2015/11/28/tcktcktck-the-bitch-is-back/

Financing “The Message” Behind Naomi Klein’s ‘This Changes Everything’ Project

http://www.wrongkindofgreen.org/2015/10/02/financing-the-message-behind-naomi-kleins-this-changes-everything-project/

Bridging the gap: improving the economic and policy framework for carbon capture and storage in the European Union

http://www.lse.ac.uk/GranthamInstitute/publication/bridging-the-gap-improving-the-economic-and-policy-framework-for-carbon-capture-and-storage-in-the-european-union/

Unburnable Carbon

http://carbontracker.live.kiln.it/Unburnable-Carbon-2-Web-Version.pdf

We Suspect Silence. Nobody gets paid to look at this stuff: Selling Us the Poison and the Remedy

https://wesuspectsilence.wordpress.com/2015/10/15/nobody-gets-paid-to-look-at-this-stuff-selling-us-the-poison-and-the-remedy/

UK to close all coal power plants in switch to gas and nuclear

http://www.theguardian.com/environment/2015/nov/18/energy-policy-shift-climate-change-amber-rudd-backburner

 

4 Comments