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WATCH: Salmon Confidential [Marine Harvest & WWF, British Columbia]
NEW YORK, NY – JANUARY 28: Ole Eirik Lerøy, Chairman, and Alf-Helge Aarskog, Chief Executive Officer of Marine Harvest to ring the opening bell at the New York Stock Exchange on January 28, 2014 in New York City. (Photo by Ben Hider/NYSE Euronext)
A Film by Twyla Roscovich and biologist Alexandra Morton
‘Marine Harvest Canada is four-star certified to the Global Aquaculture Alliance Best Aquaculture Practices, and Marine Harvest Canada was the first company in North America to have a salmon farm certified to the Aquaculture Stewardship Council’s salmon standard. We are committed to certifying all our farms to the ASC standard by 2020.
The ASC Salmon standard was initiated and developed by the World Wildlife Fund (WWF) as part of its Salmon Aquaculture Dialogue (SAD). More than 500 individuals from all major salmon farming regions participated in the Salmon Aquaculture Dialogue (SAD) to develop the standard. They represented farmers, conservationists, NGOs, scientists, seafood buyers, government officials and other stakeholders working in, or affected by salmon farming. The result is a transparent standard that covers a wide range of environmental and social criteria.” — Source: Canadian Marine Harvest Website
“Salmon Confidential is a new film on the government cover up of what is killing BC’s wild salmon. When biologist Alexandra Morton discovers BC’s wild salmon are testing positive for dangerous European salmon viruses associated with salmon farming worldwide, a chain of events is set off by government to suppress the findings. Tracking viruses, Morton moves from courtrooms, into British Columbia’s most remote rivers, Vancouver grocery stores and sushi restaurants. The film documents Morton’s journey as she attempts to overcome government and industry roadblocks thrown in her path and works to bring critical information to the public in time to save BC’s wild salmon.
The film provides surprising insight into the inner workings of government agencies, as well as rare footage of the bureaucrats tasked with managing our fish and the safety of our food supply.” [Initial release of film: October 2, 2013, Source: Salmon Confidential]