Honestly, Ms. Klein, Author of NO LOGO & 350.org Board Member – You Really Don’t See This Intentional, Psychological Manipulation of Citizens?
""Every brand comes with a set of associations," explains study co-author Gavan Fitzsimons, a professor of psychology and marketing at Duke University. "When we're exposed to logos, those associations fire automatically, activating our motivational systems and leading us to behave in ways that are consistent with the brand image"—and our preexisting drives."