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Keystone XL: The Art of NGO Discourse – Part IV | Buffett Acquires the Non-Profit Industrial Complex

$26 Million Shades of Grey

 

September 10, 2014

 

Part four of an investigative report by Cory Morningstar

Keystone XL Investigative Report Series [Further Reading]: Part IPart IIPart IIIPart IV

Tar Sands Action & the Paralysis of a Movement – Investigative Report Series [Further Reading, September, 2011]: Part I Part II  [Obedience – A New Requirement for the “Revolution”] Part III [ Unravelling the Deception of a False Movement]

 

Ignoring the Fact that the Oligarchs Finance the “Movements” | TIDES

The United States of America is not a democracy, but an oligarchy – with the rich controlling government decisions and the average American having practically zero influence over public policies. Some call it a capitalist dictatorship, where “capital” does the dictating.

Here’s a good example of the oligarchy controlling the puppets. During the last four years, Americans have been coerced into focusing on a single, symbolic campaign to Stop the Keystone XL Pipeline. This campaign was funded in large part by the Tides Foundation, which distributes the funds (from other foundations) to qualifying NGOs and groups. The number one funder of the Tides Foundation leading up to and during this time period was none other than the NoVo Foundation, founded on monies provided by Warren Buffett. [“NoVo was created in 2006 after Warren Buffett pledged to donate 350,000 shares of Berkshire Hathaway Inc. stock to the foundation.”] It is maintained by Warren Buffett’s son, Peter Buffett (co-chair) and Peter’s partner, Jennifer Buffett (president and co-chair).

Ten-Top-Donors-to-Tides

Graph [1] [From part III | Beholden to Buffett]

“Anonymity is very important to most of the people we work with.” — Drummond Pike, Founder of Tides

Drummond Pike founded Tides Foundation in 1976 [2], the Tides Center in 1996 [3], the Advocacy Fund in 1994, Groundspring.org in 1999, Tides Inc. in 2003 [4], Tides Shared Spaces/Tides Two Rivers Foundation in 2004, and the Tides Network in 2006 [5].

By 2010, Tides’ combined cash flow regularly exceeded $200 million per year. Pike served as Chief Executive Officer of all Tides organizations until November 2010.[Source] Pike received an annual base compensation of $240,000 (2010), according to the 2010 Tides Foundation 990.

More recently Pike was named a Principal with Equilibrium Capital (a private equity impact investing firm based in Portland – the very kind promoted by 350.org’s divestment campaign. (“Distribution and Sales: We raise and scale institutional-quality capital.”) According to Tides, Pike is also volunteering time with Paladin Partners, LLC. Paladin Partners provides financial plans, consulting services, and investment services.

Pike currently serves on the Board of Directors of Working Assets, which he co-founded with Michael Kieschnick and Laura Scher. CREDO Mobile is a division of Working Assets. Prior to co-founding Credo Mobile (formerly known as Working Assets Wireless), Kieschnick worked at the U.S. Environmental Protection Agency. Kieschnick also served as an economic advisor to Gov. Jerry Brown of California (1980–1982), and helped create several “socially responsible” investment (SRI) funds [Wikipedia]. Again, these are the same SRI funds promoted by the 350.org divestment campaign.

Klein RAN 

Photo: REVEL 2011 Awardee Naomi Klein (350.org board member) with Michael Kieschnick. Michael Kieschnick is a co-founder (with Drummond Pike of Tides) and president of Credo Mobile. Image: Rainforest Action Network via Flickr. Rainforest Action Network’s ultra white and ultra elite annual benefit REVEL event. [6]

As illustrated by the intermingling of many of these behind the scenes capital investors, The Tides Foundation could best be described as a priceless, magical, money funneling machine of epic proportions for the oligarchs. It receives money from donors and then distributes these funds to the recipients of their choice. In this way, donors can strategically fund specific campaigns or specific organizations without ever disclosing their identities. These transactions are called “Anonymous Donor Advised Funds” or simply “Donor Advised Funds.” (Many such transactions are documented in the information that follows. The NoVo Foundation makes grants to Tides (to both Tides Foundation and the Tides Center).

The Tides Foundation focuses on fundraising and grant-making, while the Tides Center operates as a fiscal sponsor (“to promote and support emerging social change and educational programs”) enticing novice NGOs to the shelter of Tides’ own charitable tax-exempt status, and other desirable/coveted benefits.

The far-right website, Activist Cash, is perceptive in their following observation:

“Tides does two things better than any other foundation or charity in the U.S. today: it routinely obscures the sources of its tax-exempt millions, and makes it difficult (if not impossible) to discern how the funds are actually being used…. In practice, ‘Tides’ behaves less like a philanthropy than a money-laundering enterprise… taking money from other foundations and spending it as the donor requires. Called donor-advised giving, this pass-through funding vehicle provides public-relations insulation for the money’s original donors. By using Tides to funnel its capital, a large public charity can indirectly fund a project with which it would prefer not to be directly identified in public…. In many cases, even the eventual recipient of the funding has no idea how Tides got it in the first place.”

This fits the Buffett to NoVo to Tides to 350.org, et al. transactions – to a T.

As the following information will demonstrate, money (in the form of Warren Buffett’s Berkshire Hathaway stock) was funnelled from Warren Buffett to the Buffett family’s NoVo Foundation to Tides and finally, to selected NGOs who led the Stop the Keystone XL campaign (which played a key role in Warren Buffett achieving his 21st century oil-transporting rail empire), thus demonstrating the need for covert funding of highly financed “movements” brilliantly.

Of course, these are not real movements but merely highly financed campaigns presented as “grassroots” movements. The sources of the funding (the wealthy elite, corporations, unions, other foundations, etc.) are “giving” the funds for specific reasons, campaigns and purposes – as the Buffett-NoVo-Tides transaction so brilliantly demonstrates. Thus, philanthropy should not be considered unbridled generosity, but rather strategic, long-term investment and tax evasion under the cloak of good will. Further, without an insider and/or documents, it’s almost impossible to follow the money, which is exactly why foundations are so imperative to the oligarchs that finance them to the tune of billions of dollars.

Ignoring the Fact that the Oligarchs Finance the “Movements” | Buffett’s NoVo Foundation

Tar Sands Illustration SM

Above: Illustration courtesy of Stephanie McMillan. Further reading: Offsetting Resistance

In 2010, the Keystone XL pipeline was pushed to the forefront by the non-profit industrial complex, in tandem with both mainstream and so-called progressive media, to become the main focus of the anti-tar sands campaign and indeed, the climate movement as a whole. While it deliberately and strategically captured the full attention of the populace, billionaire Warren Buffett, financial advisor to Barrack Obama, quietly built his 21st century rail dynasty with absolutely no dissent or interference. All eyes were on one single pipeline that was, for the most part, already built.

NorthAmericaPipelines

Image: Pipelines in North American Pipelines (all commodities) Source: The Globe & Mail, Feb 19, 2011

cbr-loadings---annual-2008---2013 

Image: Moving the Crude, March 10, 2014: “Three years ago, there was not that much crude oil moving by rail. Most tank cars were searching for ethanol as demand for the mandated fuel additive dropped. The Bakken oil fields were just starting to show promise, the development rush was just starting, and the Keystone XL was encountering its first real obstacles. Funny what can happen in three years. While pipelines still are the dominant method for moving both crude and petroleum products, rail is growing at an exponential rate.”

It should be of no surprise to anyone that the NoVo Foundation holds shares in Berkshire Hathaway Stock. According to the NoVo Foundation website, in 2006, Warren Buffett “promised to give roughly $1 billion of Class B Berkshire Hathaway stock to each of the foundations his children run as part of a plan to give the bulk of his fortune to charity.” Buffett’s comment would serve to be most prophetic:

“‘They’ve done everything I’ve hoped for and more with the original gifts.’ …Peter Buffett said it’s nice to hear his father praise the charitable work he has been doing and that this latest gift should enable NoVo Foundation to accomplish more. ‘It means we get to go deeper essentially.'”

According to Forbes, Buffett further pledged $3 billion of Berkshire Hathaway stock to his children’s foundations in September of 2012. On July 14, 2014, Buffett “donated 1,160,981 shares of Class B Common Stock to each of the Sherwood Foundation, the Howard G. Buffett Foundation and the NoVo Foundation pursuant to his previously announced irrevocable pledges to these foundations.” [Source] “By donating at the market value of the shares, Mr. Buffett gets credit for the appreciation in the shares, but doesn’t have to pay income tax on his gain.” (Buffett is not alone in his understanding of how to sidestep income tax. “Facebook CEO Mark Zuckerberg has done the same thing. Mr. Zuckerberg donated $500 million of his Facebook stock to the Silicon Valley Community Foundation. Zuckerberg made his donation in the form of 18 million shares, translating to a $500 million tax deduction.”) [Source]

Funding Buys Both Acquiescence and Silence

“North America’s major freight railroads are in the midst of a building boom unlike anything since the industry’s Gilded Age heyday in the 19th century.” – The Wall Street Journal, March 26, 2013

On July 6, 2013 rail tankers transporting Bakken crude oil derailed, annihilating the entire downtown district of Lac Mégantic, Quebec.

Up to this time, the leading NGOs that led the Keystone XL campaign only uttered the word “rail” publicly, when unable to manoeuvre the growing dialogue on the issue of expanding rail. This would be Canada’s worst rail disaster since 1864, killing 47 citizens, including children, 5 having been completely vapourized.

The Lac Mégantic tragedy was so horrific that it could not be ignored. If ever there was a time to campaign on the dangers of crude oil transported via rail, this was it. If ever there was a time to focus on the necessity to end tar sands extraction, at the source of production (which translates to a massive decline in energy consumption and economic growth), rather than a single pipeline, this was it.

Although 350.org would have you believe they are campaigning against tar sands, it speaks volumes that these groups made no mention whatsoever of the apocalyptic remnants of Lac Mégantic to their “followers” / supporters.

Aside from an honourable mention to 350Maine, the only reference to the most dreadful accident directly resulting from oil via rail (as of July 22, 2013), is a press release (simply titled “Over fifty groups call for tougher oil transportation safety rules”) quietly sent to media on July 22, 2013. [Source]

NoVo Grants to Tides

The NoVo webstate states: “Jennifer and Peter have been active philanthropists since 1997. NoVo was created in 2006 after Warren Buffett pledged to donate 350,000 shares of Berkshire Hathaway Inc. stock to the foundation.” Yet 990 forms demonstrate that the NoVo foundation actually filed a tax return in the year 2000 under the name The Spirit Foundation.

NoVo 990, 2012: Warren Buffett contributed $53,089,976.00 to NoVo | NoVo’s contribution to Tides: $795,000.00 (TC); $3,269,685.00 (TF) ($181,040.00 – Anonymous Donor Advised Funds) (TF) (Indigenous Peoples Fund $1,735,000.00) (TF); $350,000.00 (TC); $477,557.00 (TF) ($174,087.00 – Anonymous Donor Advised Funds) (TF) (Grants and contributions paid during the year or approved for future payment.)

NoVoStock2012

NoVo 990, 2011: Warren Buffett contributed $51,808,325.00 to NoVo. | NoVo’s contribution to Tides: $275,000.00 (TC); $75,000.00 (TC); $254,000.00 (TC); $350,000.00 (TC); $180,000.00 (Anonymous Donor Advised Fund) (TF); $500,000.00 (TF); $535,000.00 (Indigenous People’s Fund) (TF); $250,000.00 (TF); $395,000.00 (TF); $100,000.00 (TF); $250,000.00 (TF); $25,000.00 (TF) Approved for future payment: $275,000.00 (TC); $75,000.00 (TC); $700,000.00 (TC); $250,000.00 (TF) (Grants and contributions paid during the year or approved for future payment.)

NoVoStocks2011

NoVo 990, 2010: Warren Buffett contributed $56,167,099.00 to NoVo. NoVo’s contribution to Tides: $293,000.00 (TC); $49,284.00 (TC); $535,000.00 (Indigenous People’s Fund) (TF); $1,425,000.00 (Anonymous Donor Advised Fund) (TF); $25,000.00 (Anonymous Donor Advised Fund) (TF) (Grants and contributions paid during the year or approved for future payment.)

NoVoStocks2010

NoVo 990, 2009: Warren Buffett contributed $43,874,620.00 to NoVo. | NoVo’s contribution to Tides: $275,000.00 (TC); $25,000.00 (TC); $1,000,000.00 (TC); 606,000.00 (Anonymous Donor Advised Fund) (TF); $2,000,000.00 (Indigenous People’s Fund) (TF); $250,000.00 (Anonymous Donor Advised Fund) (TF); $40,000.00 (Indigenous People’s Fund)(TF); $350,000.00 (Anonymous Donor Advised Fund) (TF); $1,000,000.00 (Anonymous Donor Advised Fund) (TF); $275,000.00 (TC); $500,000.00 (Indigenous Peoples Fund) (TF); $450,000.00 (Anonymous Donor Advised Fund) (TF). (Grants and contributions paid during the year or approved for future payment.)

NoVoStocks2009

NoVo 990, 2008: Warren Buffett contributed $62,765,356.00 to NoVo. | NoVo’s contribution to Tides: $330,000.00 (TC); $250,000.00 (TC); $500,000.00 (TC); $550,000.00 (TC), $500,000.00 (TC), $500,000.00 (TC), $2,600,000.00 (Donor Advised Fund) (TF). (Grants and contributions paid during the year or approved for future payment.)

NoVoStocks2008

NoVo 990, 2007: Warren Buffett contributed $61,745,250.00 to NoVo. | NoVo’s contribution to Tides: $500,000.00 (TC); 4,000,000.00 (environmental fund) (TF); $1,000,000.00 (TC); $2,000,000.00 (environmental fund) (TF) (Grants and contributions paid during the year or approved for future payment.)

NoVoStocks2007

NoVo 990, 2006: Warren Buffett contributed $52,957,500.00 to NoVo. | NoVo’s contribution to TIDES: $2,000,000.00 (Environment Advised Fund)(TF) $6,000,000.00 (Environment Advised Fund) (TF). (Grants and contributions paid during the year or approved for future payment.)

NoVoStocks2006

NoVo 990, 2005: ***FORMERLY KNOWN AS THE SPIRIT FOUNDATION | Spirit’s/NoVo’s contribution to Tides: $3,000,000.00 (Environment Fund) (TF); $8,000,000.00 (Environment Fund) (TF) (Grants and contributions paid during the year or approved for future payment.)

NoVoStock2005

NoVo 990, 2004: THE SPIRIT FOUNDATION | Warren and Susan Buffett contributed $10,020.00 to Spirit. The Susan Thompson Buffett Foundation contributed $10,792.00 to Spirit. Spirit’s contribution to Tides: $25,000.00 (TC); $2,940,003.50 (TC); $105,000 (TC) (Grants and contributions paid during the year or approved for future payment.)

NoVoStock2004

 

$26 Million Shades of Grey 

 

NoVo-Grants-to-Tides

Graph [7] [From part III | Beholden to Buffett]

It is important to note that the many of the funds above, from NoVo to Tides, are designated, on paper, to specific campaigns. Yet at the same time one must be cognitive of the observation mentioned prior: “Tides does two things better than any other foundation or charity in the U.S. today: it routinely obscures the sources of its tax-exempt millions, and makes it difficult (if not impossible) to discern how the funds are actually being used….” With $26 million in funding, one can safely assume two things: that Tides and NoVo have a relationship that extends far beyond what is documented on paper, and that Tides will not be funding a campaign against Buffett’s crude-via-rail dynasty anytime soon.

 

Timeline:

 

  • June, 2006: Warren Buffett pledged to donate most of his wealth to the Gates Foundation as well as other philanthropic organizations, including NoVo.
  • 2007: Warren Buffett’s Berkshire Hathaway begins to acquire the Burlington Northern Santa Fe railroad stock.
  • 2007: 60% of Marmon Holdings (Union Tank Car Co.) was acquired by Buffett’s Berkshire Hathaway, with the remaining 40% to be acquired in the next five to seven years.
  • Aug 19, 2008: Warren Buffett and Bill Gates make a quiet visit to the Alberta tar sands.
  • August 2009: US State Department approves Enbridge’s Alberta Clipper Pipeline, a key tar sands pipeline. 350.org et al are silent.
  • Nov 3, 2009: Warren Buffett’s Berkshire Hathaway proposes to purchase BNSF Railway as a wholly owned subsidiary for $34 billion in the largest deal in Berkshire history. As of June 2009, Berkshire Hathaway was the eighteenth largest corporation on Earth.
  • Feb 4, 2010: 86 US organizations call on President Obama to reject the pipeline.
  • 2010-2014: Warren Buffet succeeds in building a 21st century rail empire with no dissent. Crude via rail soars.

350.org-Funding

Graph [8] [From part III | Beholden to Buffett] Note: Dirty Oil Sands is now Tar Sands Solutions Network.

As crude via rail soars, NoVo’s own net worth soars with it. Yet, there has been no reaction to the fact Buffett’s NoVo has been the number one contributor to Tides. Rather, the symbolic “Stop the Keystone XL” campaign still drags on….

With the fight over the Keystone Pipeline still raging in Washington, a Kansas-based rail operator and an oil logistics firm are planning a rail terminal in Port Arthur that could double the number of barrels of oil sands crude flowing to the Gulf Coast from Canada…. Kansas City Southern stock jumped up as high as $110.76 a share following the announcement.” — Keystone? Who needs it? Railroad plans fuel terminal for Port Arthur, Boz Journals, July 10, 2014 [Emphasis added]

All while the majority of the public has no clue that not only has much of the pipeline already been built, much of it is in operation. Again, sadly, it appears that the right of centre is much more astute than the left. On September 5, 2013, an article appearing on The American Enterprise Institute reproduces the following from U.S.A Today:

“The biggest mystery about the Keystone XL pipeline is why its final stage hasn’t already been approved by the Obama administration. There are six things most people don’t know that make the mystery deeper … following the contentious Keystone pipeline debate, you can be forgiven if you think that the fight is over whether to build it. That’s not quite right. The Keystone system has already been transporting oil sands from Canada to U.S. refineries in the Midwest for three years – with no major leaks. The Keystone XL project that has received so much attention is the last phase of a larger project. [Emphasis in original]

Phase 1 has been operating since 2010, carrying oil from Alberta across three Canadian provinces and six states to refineries in Illinois (see solid brown line in map).

Phase 2 expanded the system from Steele City, Neb., to Cushing, Okla., a major U.S. oil refining and storing hub (see solid green line in map). It went operational two years ago, again with no major problems.

Phase 3, under construction, extends the pipeline from Oklahoma to the Gulf Coast refineries in Texas (see orange dashed line in map). President Obama even gave a speech in Cushing in March 2012 — during his re-election bid — praising the pipeline extension as good for the economy.

Phase 4, the Keystone XL, would build another extension to the pipeline system from Alberta, crossing only three states (Montana, South Dakota then Nebraska, see blue dashed line in map).”

Tides-Tar-Sands-Campaign-Funding

Graph [9] [From part III | Beholden to Buffett]

In keeping with reality, perhaps it is necessary to outline the fact that Tides, recipient of millions of dollars (approx. $26 million since 2004) via the Buffett family’s NoVo Foundation, in turn, also channels hundreds of thousands of dollars into Ceres (350.org divestment campaign partner), with grants spiking up to and during the peak years of the Keystone XL campaign (years 2009, 1010 and 2011). (As disclosed previously, in 2010, Tides granted $150,000 to Ceres, with $100,000.00 of these funds specifically earmarked for a “tar sands campaign.” [Tides 990, 2010] As well, in 2008 Ceres received $50,000 from Wallace Global, also designated for a tar sands campaign.) [TIDES FUNDS TO CERES (LIST OF GRANTEES): 2011, $120,000.00 | 2010, $150,000.00 | 2009, $100,000.00 | 2006, $17,500.00) | 2004, $25,000.00]

One could argue that since the NoVo Foundation was established with Warren Buffett’s Berkshire Hathaway stocks (it continues to receive bulk shares), it therefore dismisses any just questioning of the funneling of revenue from Warren Buffett, into his family’s NoVo Foundation and then into the Tides Foundation. One may wish to deem this as completely irrelevant, despite the fact that the Tides Foundation was/is the key distributor of anti-pipeline campaign financing for the non-profit industrial complex. Yet the fact that the NoVo Foundation’s wealth (and power) increases when and as long as the Berkshire Hathaway stock increases (with expanding rail transportation of oil) – surely demonstrates a devious strategy on the part of both benefactor and recipient. At minimum, it demonstrates an almost criminal conflict of interest.

“Philanthropy, we are told, is to replace the welfare state: instead of attempting to redistribute wealth via taxation and democratic planning, austerity politicians are in the process of dispatching with what they view as an irritating relic of working class history. In its place we are informed that we should rely upon the charity of the greediest and most exploitative subset of society, our country’s leading capitalists. A group of individuals whose psychological temperament is better described as psychopathic rather than altruistic.” — Michael Barker — paraphrased from Joel Bakan’s The Corporation: The Pathological Pursuit of Profit and Power

The media’s glorification of those who profit the most from the rape and pillage of our planet acts as a shield for brilliant albeit pathologically rich human beings. The media’s glorification also applies to those selected and assigned to leadership positions within the non-profit industrial complex. The media assures us that everyone we know adores and trusts these manufactured celebrities. In Rockefeller We Trust – meekly, and cowardly, we collectively kowtow to the implanted meme insulated within the masses.

We have to consider that in 2002, prior to Buffett’s foray into concern over the environment and previous to his focus on rebuilding North America’s rail empire, there were no contributions from the NoVo Foundation (operating under the name Spirit Foundation) to Tides, whatsoever. (Warren Buffett contributed $300,000.00 to the Spirit Foundation that same year.)

It is of interest to note that Suzanne Nossel, former Executive Director of Amnesty International USA and trusted instrument of American hegemony, serves on Tides Board of Directors. On Oct 1, 2012, in the article, Amnesty Coup, author Jay Taber writes: “As an experienced advocate for neoliberal coercion to achieve American hegemony, she has taken an aggressive pro-war stance over the last decade, including the US invasion of Iraq and the NATO bombing of Libya.”

All while:

“Gary D. Schwartz joins NoVo after fifteen years of service at Tides. He was the founder of the Tides’ New York office and served in many different capacities during his tenure there including Interim CEO before departing in 2014.” [Source]

 

The interlocking directorate contagion continues to thrive in the non-profit industrial complex.

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Political Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia.]

 

Endnotes:

[1]  Activists should take note of the information/funding sources, disclosed in far-right Canadian Vivian Krause’s investigative reports/research. (“Vivian Krause is a Vancouver researcher and writer. Her work raises fair questions about the science and the funding of environmental campaigns. During the 1990s, Vivian worked on community health and development in Guatemala and Indonesia. She holds a Bachelor of Science from McGill University and a Masters Degree from l’Université de Montréal. Vivian is also a contributor to The Financial Post.” Source: Huffington Post.) From the PowerPoint presentation “Rethinking Environmental Activism Against Canadian Energy.”

[2] “Tides Foundation’s primary exempt purpose is grantmaking. We empower individuals and institutions to move money efficiently and effectively towards positive social change”. – Tides

[3] The said purpose of the Tides Center is “to promote and support emerging social change and educational programs.” – Tides | As the Capital Research Center explains:”Under the Tides Center umbrella, the new group can then accept tax deductible contributions without needing to apply immediately to the IRS for tax-exempt 501(c)(3) public charity tax status…. Besides giving a new project its seal of approval, the Tides Center performs a notable service in showing new groups how to run an office, apply for grants, conduct effective public relations, and handle the many personnel, payroll, and budget problems that might baffle a novice group.” The Center also functions as a legal firewall insulating the Tides Foundation from potential lawsuits.

[4] The said purpose of Tides Inc. is “to provide economically, programatically and environmentally sustainable workplace facilities and other value-added social and real estate services to the Tides Family of Organizations and other nonprofit organizations that further similar charitable purposes. The said purpose of Tides Two Rivers Foundation is that it “acts as a supporting organization to the Tides Foundation, a grant making foundation, and the Tides Center, a comprehensive fiscal sponsor of non-profit activities.” – Tides | “Tides Canada is a Canadian charitable organization established in 2000 by a founding board that included Drummond Pike, also founder of Tides US. While Tides Canada’s name was inspired by Tides US, it is an independent entity with separate management and distinct organizational structure. With headquarters in Vancouver and offices in Toronto and Yellowknife, Tides Canada is made up of two separate legal entities. Tides Canada Foundation is a national public foundation that focuses on social justice and the environment and Tides Canada Initiatives Society is a shared administrative platform for 40 in-house social change projects with field staff across the country.” [Wikipedia]

[5] “The specific purposes of Tides Network includes charitable and educational activities exclusively to support Tides Foundation, The Tides Center, and Tides, Inc. and Tides Two Rivers Fund.” – Tides

[6] The REVEL award is a creation of the Rainforest Action Network’s ultra white and ultra elite, annual benefit REVEL event (“It was a gorgeous affair.”) To illustrate the long relationship between various leaders of the faux environmental movement, Credo’s Kieschnick (“eco” capitalist extraordinaire) and Bill McKibben (as noted earlier, Klein’s primary establishment counterpart at 350.org/1Sky), go back to at least 2007 during the days of Step It Up, McKibben’s first nationwide campaign. [After one year in operation, Rockefeller “awarded $100,000 to McKibben and Step It Up on March 13, 2008 to support its new project, an initiative called Project 350”. Source] This should come as no surprise considering Credo Mobile is a financial supporter of Democratic Party and key partner of 350.org (This relationship is strikingly similar to Avaaz, which was co-founded by Democrat and former congressman Tom Perriello, and is also a key partner, financier and ally of 350.org/1sky).

[7] [8] [9] See [1] above.

McKibben’s Divestment Tour – Brought to You by Wall Street [Part VI of an Investigative Report] [A Glimpse of Truth in a Sea of Liars]

The Art of Annihilation

September 9, 2014

Part six of an investigative series by Cory Morningstar

Divestment Investigative Report Series [Further Reading]: Part IPart IIPart IIIPart IVPart VPart VIPart VIIPart VIIIPart IXPart XPart XIPart XIIPart XIII

 

“Of all our studies, it is history that is best qualified to reward our research.” — Malcolm X

 

Prologue: A Coup d’état of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

  1. the magnitude of our ecological crisis
  2. the root causes of the planetary crisis, or
  3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.

+++

 

Revolving Doors | Interlocking Directorate

Prior to her role of Ceres President, Mindy Lubber held various high level positions in government, financial services and the not-for-profit sector. In 1995 Lubber worked for the U.S. Environmental Protection Agency (EPA) as a senior policy advisor. In 2000 Lubber was named regional administrator under President Bill Clinton. Lubber was the founder, president and CEO of Green Century Capital Management and served as president of the National Environmental Law Center.

The Ceres well-oiled revolving doors glide seamlessly and effortlessly. Green “progressives” who share the Ceres climbing ladder include Betsy Taylor of 1Sky/350.org, Nina Berger of 350.org and many more on the Ceres Board of Directors (as discussed prior, within this report).

Betsy Taylor (Ceres Board Member 2002-2009) is president of Breakthrough Strategies and Solutions. Taylor was a key player in the creation of Rockefeller’s incubator project, 1Sky, which officially merged with 350.org in 2011. Taylor continues to serve on the Board of Directors of 1Sky/350.org. As president of the Center for a New American Dream from 2002-2007, Taylor was present on the Ceres board of directors from 2002-2009, serving as chair in 2005 and 2006.

Nina Birger (Ceres Associate, Foundations, Development) interned with 350.org Massachusetts. Birger joined Ceres in 2012 as an Associate in Development. Somewhat ironically, in this role, Birger writes foundation reports and proposals, manages grants, and oversees foundation relationships.

The Earth Day Network global advisory committee is an excellent example of how America’s disturbing preoccupation and obsession with celebrity worship can easily cloud and make irrelevant what constitutes legitimate environmentalism. This particular global advisory committee includes individuals such as Bill McKibben, Ceres Mindy Lubber, Shaquille O’Neal, Leonardo DiCaprio, Martin Scorsese and many other US-manufactured and falsely glorified “celebrities.”

The professional “activists” are mostly all one big clique going back decades. For example, Taylor was doling out foundation funding decades ago. Obedient foot soldiers like Taylor rise to a level where they both receive funding and distribute it. They are the “strategists” trusted by funders to chart a course, to spend money and to anoint others to receive it. As a second example, McKibben has long had a deep friendship and camaraderie with Harriet Barlow, who doles out money for Adam Hochschild (HKH Foundation) and has done so for the last four decades. HKH Foundation grants funds to 1Sky/350.org. As a third example, Donald K. Ross started the PIRGs for Ralph Nader. Since the 1960’s, Nader has fought harder for consumer advocacy/protection than perhaps any other single person in America. Today, Ross has his own businesses in PR and online organizing. He was the chair of Greenpeace when the organization was under the direction of John Passacantando. During this time, Ross distributed many, many millions in Rockefeller money, etc.

One can best describe the liberal funding and professional activist circles as interlocking social and business circles. Those found within this circuit go back decades, working together in a myriad of ways. It’s very similar to a country club. The concept is known as an interlocking directorate, defined as the linkages among corporations created by individuals who sit on two or more corporate boards.

Obama Throws McKibben a Bone for Good Behaviour & Obedience

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Christopher Gregory/The New York Times

On July 8, 2013, the New York Times published an article titled Old Tactic in New Climate Campaign. The article centred on a lecture by President Obama who had spoken about climate change at Georgetown University on June 25, 2013. Within this advertisement article, the New York Time’s intent of highlighting the divestment campaign is no more subtle than a Marlboro cigarette ad promoting the commodified essence of cool. The portrayal of Obama as a noble president and leader delivering “crypto-radical” covert messages is beyond nauseating:

“It was a single word tucked into a presidential speech. It went by so fast that most Americans probably never heard it, much less took the time to wonder what it meant. But to certain young ears, the word had the shock value of a rifle shot. The reference occurred late in President Obama‘s climate speech at Georgetown University two weeks ago, in the middle of this peroration: “Convince those in power to reduce our carbon pollution. Push your own communities to adopt smarter practices. Invest. Divest. Remind folks there’s no contradiction between a sound environment and strong economic growth.” That injunction to “divest” was, pretty clearly, a signal to the thousands of college students who have been manning the barricades for nearly a year now, urging their colleges to rid their endowments of stock in fossil-fuel companies as a way of forcing climate change higher on the national political agenda.

“‘The president of the United States knows we exist, and he likes what we’re doing,’ Marissa Solomon of the University of Michigan wrote soon after. Other students recounted leaping to their feet or nearly falling off their chairs when the president uttered the word. Chris Hayes, the host of a program on MSNBC who is young enough and smart enough to have caught the reference instantly, said on Twitter that “‘invest, divest’ is the most crypto-radical line the president has ever uttered.”

“Maybe it should come as no great surprise, though. Divestment as a tactic for social change holds a fond place in Barack Obama’s memory. Mr. Obama’s first foray into politics, as a student at Occidental College in the early 1980s, was in support of demands that the trustees divest from the stocks of companies doing business in South Africa under apartheid. In what he later called a piece of street theater, he was dragged off stage by two white students dressed up as oppressive Afrikaners. (He transferred to Columbia in 1981.) The White House is not elaborating on what the president meant at Georgetown by “divest,” but the smoke signals seem to suggest that he sees direct parallels between the movement of the 1980s and the one today…. Indeed, one way to read Mr. Obama’s speech is as a plea for help. He knows that if he is to get serious climate policies on the books before his term ends in 2017, he needs a mass political movement pushing for stronger action. No broad movement has materialized in the United States; 350.org and its student activists are the closest thing so far, which may be why Mr. Obama gazes fondly in their direction.”

Money simply can’t buy this type of false advertising and false hope that preys upon and manipulates the naïve. It is critical to understand that the divestment campaign is not a grassroots campaign. Rather, it is a choice vehicle to usher in and make palatable the illusory green economy (now being marketed/branded as the “new economy”), at a global scale: designed by Wall Street, made in the USA.

Illusory Green Economy = Guilt Free Consumerism

Over and over again we can observe Ceres member organizations and Ceres Board of Directors members working together in united cohesiveness to “normalize” and promote the illusory green economy with “progressive” media echoing the repetitive messaging through the chambers. Consider the following:

“Consider this post a love letter of sorts. Last week I was at the Ceres conference where environmentalists, investors and corporations meet to discuss ways to work together to protect the environment…But before all that, back to my new love … Step It Up 2007 which was all the talk at Ceres.” — May 4, 2007

“Credit Card Charges Include Carbon Offset ‘Reward’ For $1,000 Spent, About 1 Ton of Carbon…Brighter Planet touts its environmental credibility. Its advisory board includes Mindy Lubber, president of Ceres; Bill McKibben, prominent environmental author and activist; and Gus Speth, dean of the Yale Forestry School and co-founder of the World Resources Institute and the National Resources Defense Council.” — Nov 29, 2007 [Note that all the aforementioned orgs are represented on Ceres Board of Directors with both McKibben and Speth affiliated with 350.org (founder of 350.org and US advisory council respectively).]

 

“British news website BusinessGreen reports the group, which includes high profile campaigners such as 350.org’s Bill McKibben, Mindy Lubber of sustainable investment group Ceres, and Friends of the Earth’s Erich Pica, praises Mr Obama’s assertion during the election campaign that ‘climate change is not a hoax.'” – Jan 9, 2013 [Note that Friends of the Earth has also been a key org. and are represented on Ceres Board of Directors]

Round and round we go. On the “Distinguished Advisory Board” of the Better Future Project, we can again find both McKibben and Massie with other “prestigious progressives” such as Junko Yoda, Managing Director, Shellingford Ltd.; former Asia Regional Treasurer, Deutsche Bank; former Vice President, Goldman Sachs.

Ceres “Principles”

“Corporate social responsibility remains businessmen’s preferred response to threats to corporate power.” — Neil Mitchell, The Generous Corporation: A Political Analysis of Economic Power (Yale University Press, 1989), pp.143-4

Ceres created a high-gloss veneer of legitimacy by creating “principles” to establish a said environmental ethic with criteria by which investors and others can assess the environmental performance of corporations. Corporations that endorse the Ceres principles pledge to go voluntarily beyond existing legislation. The small print, that the general populace is not meant to read, is as follows:

“The terms may and might in Principles one and eight are not meant to encompass every imaginable consequence, no matter how remote. Rather, these Principles obligate endorsers to behave as prudent persons who are not governed by conflicting interests and who possess a strong commitment to environmental excellence and to human health and safety. These Principles are not intended to create new legal liabilities, expand existing rights or obligations, waive legal defenses, or otherwise affect the legal position of any endorsing company, and are not intended to be used against an endorser in any legal proceeding for any purpose.”

Yet, in reality, the endorsers are “governed by conflicting interests” and any set of principles, no matter how much better, moral or safer they allow us to feel, will not make this fact any less so.

The “Ceres Principles” are comprised of the following: 1) PROTECTION OF THE BIOSPHERE, 2) SUSTAINABLE USE OF NATURAL RESOURCES, 3) REDUCTION AND DISPOSAL OF WASTES, 4) ENERGY CONSERVATION, 5) RISK REDUCTION, 6) SAFE PRODUCTS AND SERVICES, 7) ENVIRONMENTAL RESTORATION, 8) INFORMING THE PUBLIC, 9) MANAGEMENT COMMITMENT and 10) AUDITS AND REPORTS. [1]

Twenty-six Years Later: How to Measure the “Success” of the Valdez/Ceres Principles

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Above graphs: Monthly mean atmospheric carbon dioxide at Mauna Loa Observatory, Hawaii [2] The red line represents the summer (lower, because all the greenery of the Northern Hemisphere’s summer takes up/absorbs so much CO2) and winter (higher, because the leaves are gone in the NH’s winter) CO2 levels. The black line represents the mean between the two. Note that even in such a short timeframe, one can observe the trend of exponential growth in CO2 concentrations (note: not emissions).

It is a bitter irony that the year 1987 would be the last time industrial civilization witnessed CO2 concentrations below 350 ppm (at Mauna Loa Observatory). The irony arises from the fact that Ceres was founded in 1989. Only in a world gone mad could an organization continue to boast success, voluntarily led by the world’s most powerful and destructive corporations, while simultaneously, emissions have been increasing faster than ever witnessed before. The fact is, the more “successful” Ceres has become, the more emissions and concentrations have continued to soar.

Global emissions have skyrocketed to an increase of approximately 40% since 1992. The BP oil spill has decimated the Gulf of Mexico. The Fukushima disaster (of which the media black-out continues) has contaminated the oceans with radiation. One could spend years citing incidents and facts that tell us unequivocally that these “principles,” launched 24 years ago, have not done a damn thing to protect Earth or life. As we sit on the precipice of complete ecological collapse and the probable eradication of our species, one can safely say in no uncertain terms that these principles have been an unprecedented EPIC FAIL. The “promise” to reduce, and where possible, eliminate the use, manufacture or sale of products and services that cause environmental damage or health or safety hazards and promised disclosure of “potential environmental, health or safety hazards posed by our operations” is enough to make one put a gun to their own temple.

The only area where “success” has been achieved is in risk reduction – risk reduction for the corporation, that is. Exemption of liability is expanding for the corporate model with the pharmaceutical industry leading the way. In stark contrast, the environmental, health and safety risks to communities and the families within them have never been greater. The corporatocracy ensures that the corporation, defined by law as a legal person, is fully protected, as the living and breathing citizen and all other life forms/living systems are further exploited and decimated. All the “sustainability” reporting in the world will not make this fact any less so.

In the 1992 William & Mary Environmental Law and Policy Review, Why Corporations Should Adopt the Valdez Principles, the many corporate advantages are outlined with refreshing clarity:

“There are four main advantages to a corporation that agrees to adopt the Valdez Principles. First is the positive publicity that substantially could help a corporation’s image in the eyes of its shareholders and consumers in this age of ‘green consumerism.’

 

“Second, corporations will experience reduced costs associated with waste hauling fees, coupled with potential revenues generated by recycling in accordance with the Principles.

 

“Third, corporations that voluntarily strengthen their environmental standards may avoid financially devastating environmental disasters.

 

“The fourth advantage to corporations adopting the Valdez Principles is favorable investment in that corporation by CERES members.

 

“Another factor that may encourage corporations to sign on to the Valdez Principles is the political, economic and media clout of the sponsor. Among CERES members are some of the country’s most influential environmental groups such as the National Wildlife Federation, the Sierra Club, and the National Audubon Society, which collectively claim ten million members. [Emphasis added]

 

“Potential lost profits from boycotts, possible loss of investment money, and the public relations nightmare of dealing with negative publicity generated by CERES are problems that a company could avoid by voluntarily signing on to the Valdez Principles.

 

“Consumers often use the projected environmental image of a company to make decisions on what products to buy. This is the concept of ‘green consumerism.’ While some downplay this phenomenon as merely an attempt by the marketing industry to use a novel approach to sell the same products found on store shelves for years, a recent survey discovered that a large majority of consumers polled would be willing to pay more for products they viewed as environmentally responsible.”

As an example of how these principles created a discourse that allowed corporations to continue to “sustainably” plunder and “ethically” exploit, under a luminous green patina, we need to look no further than the second advantage as outlined above: “corporations will experience reduced costs associated with waste hauling fees, coupled with potential revenues generated by recycling in accordance with the Principles.” It is not by accident that for decades the global citizenry, with a focus on children via the standard educational curriculum, has focused on the “three R’s.” We all know them by heart: Reduce, Reuse, Recycle. The obvious word, which one can safely assume was purposely excluded, was/is “Rethink.”

The fact is, to nourish critical thinking in our youth would be to severely jeopardize today’s corporate capture in the future. Conditioned to accept a status quo “solution” like recycling, almost everyone has neglected to critically examine the root cause – which is the production of the waste in the first place. Not spoken of are real solutions such as cradle to cradle life cycle analysis and zero waste/zero emissions (ZERI) concept principles, coupled with legislation, principled and radical conservation, and ethical intelligence that would demand that we achieve zero waste. Rather, we are told to recycle. If we comply, we are as celebrated eco-citizens. Yet, even if 100% of all private households in the US recycled 100% of their solid waste, this would add up to a mere 1% of all the solid waste produced in the US. [3]

It is worth repeating this last fact: Even if 100% of all private households in the US recycled 100% of their solid waste, this would add up to only 1% of all the solid waste produced in the US. This is what happens when you have the world’s largest waste management system (Waste Management, Inc) financing and partnering with big greens, such as big oil’s WWF (which was founded by Shell and Rockefeller), and with organizations (and benefactors of the profit from waste) such as Ceres to highlight such societal failure as “success.” Of course, only if we evolve to a level of enlightenment where we are able to separate our wants from our needs while flat out rejecting consumerism and all forms of industrialized capitalism, even meticulously critiqued production will fail us.

The “Ceres 20•20” is the nonprofit vision for achieving a sustainable global economy by 2020. The plan has four key pillars: honest accounting, higher standards, scalable solutions and new policies. To suggest these voluntary pleasantries could possibly achieve a “sustainable global economy” by 2020 as the Earth continues to cross planetary tipping points is beyond delusional. It is madness.

Lumumba Di-Aping, the Sudanese chief negotiator of the G77, represented a glimpse of truth in a sea of liars when he stated the following at COP15: “… and I will say this to our colleagues from Western civil society – you have definitely sided with a small group of industrialists and their representatives and your representative branches. Nothing more than that. You have become an instrument of your governments…. Many of you equally, and I will say this, and I would have never thought that one day I will accuse a civil society of such a thing. Dividing the G77, or helping divide the G77, is simply something that should be left to the CIAs, the KGBs and the rest [not the NGOs].” [Further reading: The Most Important COP Briefing That No One Ever Heard | Truth, Lies, Racism & Omnicide]

Whitism

Pension funds benefit only a tiny minority of the world’s people. Consider that Canada’s first Old Age Pensions Act was not passed until 1927. Now consider that 90% of the world is excluded from old age pension schemes. Coverage and effectiveness of existing social protection schemes for retirement, invalidity and death in Africa – the richest continent in terms of natural resources – is weak in general, with few exceptions, due to imperialism and colonialism, which continue to destroy Africa and her people to this day.

But rather than dismantle the systems that keep such disparities and horrific conflicts intact, we instead ask our youth to focus on ensuring we keep the wealth in the hands of the few at the expense of others, many who live unbearably. Now consider on top of these gross injustices and inequalities the fact that this same minority (those who own the investments and pension funds) are the very ones creating the climate crisis. How many 350.org supporters understand that 50% of emissions come from 1% of the world’s population? [Source: page 77, Kevin Anderson, Tyndall Centre for Climate Change Research)]

One could legitimately argue that with over 7 billion people on the planet, only this 1-25% of global populace has the capacity to slow down global warming – as they are the very ones creating it. This is true. And yet a critical distinction must be made: to simply move money from direct ownership of fossil fuel investments over to a “green” Wall Street portfolio is to essentially do nothing. It’s merely another empty gesture to be glorified by media in tandem with the non-profit industrial complex. One that can easily be compared to the false solution of offsets – essentially little more than a green-sanctioned licence to continue polluting and destroying ecosystems, while simultaneously exploiting the world’s most vulnerable, in the rapid race to convert all natural resources, blood and sweat into capital. Far from calling these what they are – crimes against humanity and cultural acquiescence to global-scale progenycide – our society recognizes this as just another day on the New York Stock Exchange.

There is one message that the divestment campaign will never encourage: that all global citizens must sell all their shares in the corporations of the elites, redirecting the funds into simple collectives/co-operatives, with the intention of starving corporate power and domination into submission, with the ultimate goal being the dismantling of the existing power structures in their entirety. While it is true that powerful banks will be delighted to acquire these shares (only as long as consumer demand ensures continued growth), as author Jay Taber suggests, banks too can be brought to their knees and destroyed when citizens are united in their efforts in a global context. The system is not invincible. Yet, who would fund such a campaign/movement when it promises the most severe consequences and harsh repercussions for the victors (particularly harsh for the 1% creating 50% of the world’s emissions), even if the shared goal is a livable planet for tomorrow. Furthermore, why would citizens embrace a disciplined minimalist existence when the non-profit industrial complex promises everything and more via more energy (indeed “green” energy and biofuels), electric cars and “clean” aviation? (Promises targeting only those with privilege please note.) Such a movement is obviously of no use whatsoever to global elites who invest billions in the non-profit industrial complex. Rather, such a movement with lofty yet essential aspirations would represent a very real and direct threat to the hegemony that exists, which explains why such desperately needed aspirations, which inspire legitimate movements, will never be funded.

“There must be radical reductions of emissions starting from now. In our view, by 2017 we should cut, developed countries must cut by 52%, 65% by 2020, 80% by 2030, well above 100 [percent] by 2050. And this is very important because the more you defer action the more you condemn millions of people to immeasurable suffering. So the idea that you start from 4% today and you achieve 80 or 50 in 2050 simply means that you do not care about the lives of those who will be devastated in this period…” — Lumumba Di-Aping, chief negotiator of the G77, COP15, Source

We refrain from looking at our reflection in the mirror to confront the truth in all its ugliness. Collectively, we throw our own children onto the altar, sacrificing them to the gods of Apathy, Gluttony and Consumption. In return, we are “blessed” with cell phones, electronics and air mile rewards. The ideology of heaven is replaced with grandeur delusions of renewable energy (for the privileged) in magnificent abundance, yet another industry full of promise for infinite growth and refinement – now presented under the auspices of a much kinder, so-called “green economy” or “new economy” (as our ecosystems continue to collapse). The fact that high tech business finances genocide, displaces Indigenous Peoples, and decimates the very life systems upon which we depend is simply unfortunate collateral damage for the things we deserve and must have. “After the Holocaust, the world united behind two simple words: Never Again. These words represent a promise to past and future generations that we will do everything we can to ensure the horrors of the Holocaust are not repeated.” Yet when it comes to Euro-American privilege, it has been clearly demonstrated that, collectively, we are more than willing to walk over and ignore the bodies of the dead in order to have what we want – especially when those dead bodies happen to be black.

 

Next: Part VII

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Counterpunch, Political Context, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can follow her on twitter @elleprovocateur]

 

 

EndNotes:

[1] Ceres Principles:

1. PROTECTION OF THE BIOSPHERE: We will reduce and make continual progress toward eliminating the release of any substance that may cause environmental damage to the air, water, or the earth or its inhabitants. We will safeguard all habitats affected by our operations and will protect open spaces and wilderness, while preserving biodiversity.

2. SUSTAINABLE USE OF NATURAL RESOURCES: We will make sustainable use of renewable natural resources, such as water, soils and forests. We will conserve non-renewable natural resources through efficient use and careful planning.

3. REDUCTION AND DISPOSAL OF WASTES: We will reduce and where possible eliminate waste through source reduction and recycling. All waste will be handled and disposed of through safe and responsible methods.

4. ENERGY CONSERVATION: We will conserve energy and improve the energy efficiency of our internal operations and of the goods and services we sell. We will make every effort to use environmentally safe and sustainable energy sources.

5. RISK REDUCTION: We will strive to minimize the environmental, health and safety risks to our employees and the communities in which we operate through safe technologies, facilities and operating procedures, and by being prepared for emergencies.

6. SAFE PRODUCTS AND SERVICES: We will reduce and where possible eliminate the use, manufacture or sale of products and services that cause environmental damage or health or safety hazards. We will inform our customers of the environmental impacts of our products or services and try to correct unsafe use.

7. ENVIRONMENTAL RESTORATION: We will promptly and responsibly correct conditions we have caused that endanger health, safety or the environment. To the extent feasible, we will redress injuries we have caused to persons or damage we have caused to the environment and will restore the environment.

8. INFORMING THE PUBLIC: We will inform in a timely manner everyone who may be affected by conditions caused by our company that might endanger health, safety or the environment. We will regularly seek advice and counsel through dialogue with persons in communities near our facilities. We will not take any action against employees for reporting dangerous incidents or conditions to management or to appropriate authorities.

9. MANAGEMENT COMMITMENT: We will implement these Principles and sustain a process that ensures that the Board of Directors and Chief Executive Officer are fully informed about pertinent environmental issues and are fully responsible for environmental policy. In selecting our Board of Directors, we will consider demonstrated environmental commitment as a factor.

10. AUDITS AND REPORTS: We will support the timely creation of generally accepted environmental audit procedures. We will annually complete the CERES Report, which will be made available to the public.

[2] Graph: The carbon dioxide data (red curve), measured as the mole fraction in dry air, on Mauna Loa constitute the longest record of direct measurements of CO2 in the atmosphere. They were started by C. David Keeling of the Scripps Institution of Oceanography in March of 1958 at a facility of the National Oceanic and Atmospheric Administration [Keeling, 1976]. NOAA started its own CO2 measurements in May of 1974, and they have run in parallel with those made by Scripps since then [Thoning, 1989]. The black curve represents the seasonally corrected data. Data are reported as a dry mole fraction defined as the number of molecules of carbon dioxide divided by the number of molecules of dry air multiplied by one million (ppm). [Source]

[3] C & J Plant (1991). Green business: Hope or hoax. Philadelphia: New Society Publishers.