Archives

Tagged ‘Behavourial Change‘

“Clean Energy” is a Dirty Joke

We Suspect Silence

November 14, 2016

By Michael Swifte

 

clean-energy-is-a-dirty-joke

 

“Clean Energy” is a rhetorical device of unprecedented scope. A poorly defined but effective shield for any pundit, mouthpiece or messaging agent to use when speaking of a seemingly uncertain energy future. “Clean Energy” has given its name to many formal processes, organisations, and campaigns. Our climate leaders use the term when they talk about targets, and renewables, and “low carbon” futures. And for whatever it may signify “clean energy” does have a Wiki page, but (at the time of writing Nov 14, 2016) it is unpopulated and redirects you to the Sustainable Energy Wiki page.

As someone who is hellbent on finding a way to destroy fossil fools there is one thing that is certain, this juggernaut will not rest till it’s all gone. That’s how fossil fools have always played their cronyistic, monopolistic, deeply networked game. That’s how I look at motive and likelihoods.

When I discovered that some of the very same people who were presenting the most popular arguments for why we should #keepitintheground were also paving the way for carbon capture and storage I began asking questions about the development of this particular form of energy generation. Questions like: Why would organisations that are telling us about carbon bubbles, carbon budgets, unburnable carbon, and stranded assets be supporting the continued burning of gas, coal, and trees, and the expansion of geological storage of CO2 under the North Sea in old oil and gas fields owned by Shell and Statoil? Surely they care about ending the destruction?

I quickly realised I was asking the wrong questions. I shouldn’t be asking why, I should be asking how? How do fundamentally economic concepts like unburnable carbon, stranded assets, and carbon budgets work for the inevitable continuation of fossil fuel extraction and the wholesale destruction of forests? How much political will for carbon capture and storage is out there and how is it expressed? How are pundits, mouthpieces or messaging agents able to use “clean energy” to mask their support for energy that is in no way clean?

It’s impossible to answer these questions without going on the journey to understanding how conflated logics and rhetorical devices appear, are transmitted, and express themselves in language. This is the very heart of psychological warfare, the understanding of the spread and power of particular logics, and how the management of information, it’s architecture and the imperatives behind it’s production facilitates mass deception and behaviour change.

My broad methodology for understanding the messaging sphere and comprehending the logical underpinnings of key pieces of language is this: follow the money, interrogate the messaging, and analyse the networks.

LEADERS – Politicians, corporate executives, high level public servants and UN chiefs

This is my messaging interrogation methodology for leaders: When I hear a leader use the term “clean energy” I compare that to the policy, technology, and investment objectives for which they speak, vote, develop networks, and maintain silence.

Here are some very stark examples:

US Department of Energy, Research and Development webpage has “CLEAN ENERGY R&D” emblazoned at the top, near the bottom of the page is carbon capture and storage, and nuclear energy. US Energy Secretary Ernest Moniz has publicly thanked Senator Whitehouse for bringing forward a new bill aimed at providing tax credits for carbon capture utilisation and storage projects ( I’ll go into more detail later). Key projects funded by the US DoE involve CO2 scrubbed from coal-fired plants being used for enhanced oil recovery projects where CO2 is sequestered. Moniz has also publicly echoed James Hansen’s belief in nuclear energy as a key to “solving climate change”.

screenshot-204

screenshot-235

Jeremy Corbyn talks a big “clean energy” game, but he also voted in support of the pro carbon capture and storage policies Labour took to last year’s election. He  once talked about reopening coal mines saying in an early interview

“The last deep mine coal mines in South Wales have gone but it’s quite possible that in future years coal prices will start to go up again around the world and maybe they’ll be a case for what is actually very high quality coal, particularly in South Wales, being mined again.”

In that same interview he responded in favour of CCS hinting at cost as a downside

“It’s complicated. At one level it looks very expensive but the advantages also look quite attractive”.

Of course he has since disingenuously distanced himself from his remarks about returning to coal mining saying “It was one question about one mine, I’m not in favour of reopening the mines.”

Canada’s environment minister Catherine McKenna stated in May this year that Canada’s carbon capture and storage projects were a

“real opportunity for Canada to export solutions” and made her support absolutely clear saying “So when you have carbon capture and storage, that’s certainly an innovative solution — a made-in-Canada solution,”

Compare those statements with her remarks at the Canada 2020 conference November 20, 2015, “And we’ll support progress in clean energy—because innovations in our energy sector can be commercialized, scaled up and exported. Done right, this will create good middle class jobs, grow our economy and reduce pollution, including greenhouse gases.”

.catherine_mckenna_ccs_small

In my blog post of May, 2015 ‘The Climate Chief, the Summit, and the Silence’ I highlighted how then Executive Secretary of the United Nations Framework Convention on Climate Change, Christiana Figueres, in a Q & A session as part of the 2nd annual Australian Emissions Reduction Summit, derailed a question on “draw down” of CO2 (presumably through agricultural soil sequestration) to speak in favour of carbon capture and storage investment. I noted the absence of responses from the commentariat. One of the few organisations to take note of the climate chief’s words was called CO2-CRC a carbon capture and storage research project which is chaired by former Australian energy and mining minister Martin Ferguson. CO2-CRC are currently pumping sequestered CO2 under the Ottway Ranges in Victoria, Australia. Another organisation to take note (they actual used a meme I created without giving credit) was SaskPower CCS, the most advanced coal-fired CCS project on the planet.

screenshot.827

NON-LEADERS – Journalists, NGO and think tank spokespeople, celebrity spokespeople

Leaders represent institutions, corporations and political processes that impact on material change in the world. Non-leaders deal with ideas and supposed facts, and in essence seek to shape thinking for the better as they are paid to conceive it. As a representative of a media institution or a non-profit entity non-leaders are compelled to steer certain talking points, and observe relationships and platforms developed and defended by their particular institution or entity. Pointing out the contradictions between rhetoric and reality is simple, but if pointing out those contradictions helps to unpack or highlight an issue then non-leaders will largely ignore the contradictions, avoid unpacking the issue, and avoid engaging in meaningful discussion. Non-leaders with significant reach and networks are pivotal to the dissemination of talking points, conflated logics, and rhetorical devices.

My messaging interrogation methodology for non-leaders goes like this: When I read a piece from a key pundit/commentator/mouthpiece working with a media entity, think tank, or NGO I look for adherence to particular talking points and conflated logics. Most authors have sets of talking points suffused with conflated logics passed on to them through the media and through their networks of allies and affiliations.  My provisional assumption when reading a piece is that the author is not inclined to fully unpack an issue lest they stray into uncovering some inconvenient truths. Avoiding certain talking points signifies to me that the author would rather not give credence to those talking points. Silences are created by failing to speak to significant talking points. Silence is the hardest thing to identify and the most challenging component of messaging interrogation.

Non-leaders in the media employ what I call attending behaviour in avoiding certain talking points and triggers for unpacking inconvenient ideas and information. For the attending non-leader it’s all about speaking to an issue without really opening it up, not being utterly silent, erecting a defensible position which makes any real challenger seem petty.

Lets look at two non-leaders from the media, George Monbiot at The Guardian, and David Roberts at Grist and Vox.

Here’s a quote from a recent piece by Monbiot where he recognises the reality of increased demand for negative emissions and the role envisaged by many for CCS as a solution, then dismisses it – hyperlink to a story about last year’s cancelled 1 billion pound CCS competition in the UK.

“The only means of reconciling governments’ climate change commitments with the opening of new coal mines, oilfields and fracking sites is carbon capture and storage: extracting carbon dioxide from the exhaust gases of power stations and burying it in geological strata. But despite vast efforts to demonstrate the technology, it has not been proved at scale, and appears to be going nowhere. Our energy policies rely on vapourware.”

Reading this for the first time sent my head into a spin. Monbiot appears to be arguing that CCS would be alright if it worked. I tweeted Monbiot a bunch of memes with quotes which got the attention of the International Energy Agency, Green House Gas Research and Development Program Twitter account.

screenshot-265

Here’s a quote from a recent piece by Roberts called ‘No country on Earth is taking the 2 degree climate target seriously’.

“What is clear is that we are betting our collective future on being able to bury millions of tons of carbon. It’s a huge and existentially risky bet — and maybe one out of a million people even know it’s being made.”

In making his assertions on the state of political will for mitigation technologies like CCS, Roberts cites an obscure UNFCCC report from the Subsidiary Body for Scientific and Technological Advice titled: ‘Report on the structured expert dialogue on the 2013–2015 review’ It’s one hell of a document, I could sense that the delegates were drooling over the idea of pulping forests. Roberts is right in his conclusions about political will for bio-energy with carbon capture and storage (BECCS) and CCS, but – here’s where the attending behaviour kicks in – including a hyperlink to a document doesn’t constitute unpacking the political will. Not when the title of your article refers to inaction from countries, and countries have politicians who are on record giving their support for carbon capture and storage investment. There are any number of documents, links, and names he could have shared that would have revealed the punchline, but he didn’t. We can’t say he didn’t attend to the subject, but we can’t say he smashed that pinata.

Roberts’ article is ostensibly a response to a report released by Oil Change International (OCI) in September this year titled THE SKY’S LIMIT: WHY THE PARIS CLIMATE GOALS REQUIRE A MANAGED DECLINE OF FOSSIL FUEL PRODUCTION.Roberts  introduces the themes of “cognitive dissonance” and “psychological schism” at the state of the collective response to climate change. He then presents the OCI article stating “This cognitive dissonance is brought home yet again in a new report from Oil Change” Indeed the OCI report written with “collaborators” that you could only call “the usual suspects” (climate cartel) elicits cognitive dissonance for the sheer number of qualified statements on CCS in the context of carbon budgets. The phrase “in the absence of CCS” and other similar phrases appear on more than half a dozen occasions. The below quote summarizes the position of the world’s leading green groups on carbon capture and storage.

“If CCS is eventually proven and deployed, it might provide a welcome means of further lowering emissions.”

In the end the OCI authors cite prudence as the most important consideration.

“However, we take the view that it would not be prudent to be dependent on an uncertain technology to avoid dangerous climate change; a much safer approach is to ensure that emissions are reduced in the first place by reducing fossil fuel use and moving the economy to clean energy. Therefore, we apply that assumption throughout this report.”

My feeling about David Roberts who is a colleague of Bill McKibben at Grist.com is that his job is to postulate on the things Bill McKibben can’t (lest he be compelled to unpack). While I agree with the earlier quote and recognise that I am probably one of those “one out of a million people”, I find it concerning that David Roberts can comprehend that we are indeed “betting our collective future” on carbon capture utilization and storage, but not attend to who and what constitutes the political will. I’ve formed the opinion over time that David Roberts conforms to the same remit and talking points as Bill McKibben, and that he has permission to go as close as possible to the hard limits without triggering the unpacking of political will.

There is an endless array of non-leaders from think tanks and NGOs that we could explore, but lets look at someone who has piped up and finally given a clear message about investment in the lead up to COP22.

Nicholas Stern chairs the Grantham Institute for Climate Change and the Environment. This is the research institute/think tank that I alluded to earlier when I explained what set me off on the journey of discovery into how fossil fools are manufacturing continued demand. While I have been watching Grantham and their allies closely for the last 3 years, it was only recently that I was able to find a quote from the horse’s mouth (Stern) that was succinct enough to share. The following quote is from a speech given at The Royal Society on October 31, 2016. It’s a very telling quote because it comes from an entity that promoted and repeatedly supported the divestment movement as well as hashtags/campaigns like #keepitintheground, and yet it clearly pushes for investment in CCS as a negative emissions technology.

“What can be done to achieve negative emissions? Carbon capture and storage technology is key.”

Here it is in meme form. Feel free to share it.

stern_ccs_small

GRUNT WORK

Here’s a quote from The Principles of Psywar by Jay Taber. I’ve worked to these two fundamental principles since I first read them.

“The first principle of psywar is never repeat the talking points of your enemy. The second principle is to deny them a platform to misinform.”

I’ve found these principles are great for maintaining the discipline of staying on-message during difficult discussions and developing a more succinct communication style.

Applying these two principles has given me stamina and strengthened my resolve. Grunt work requires hours of immersion in deflating, boring, and propaganda riddled content. My enemies are manufacturing hope, and funding every avenue that leads to new people, cultures, and markets to co-opt. But I can be realistic about the enormity, pervasiveness, and shape of the enemy because I have a strategy against their constant destabilising tactics.

Grunt work is the true revolutionary work.

FEEBLE RESISTANCE

Putting up feeble resistance is a way of manufacturing silence. This is precisely what is happening this year in the US with critical pieces of legislation introduced to congress seeking to facilitate the growth of the carbon capture and storage sector with a particular interest in CO2 enhanced oil recovery (EOR). Here I will discuss two pieces of complimentary legislation that have received bipartisan support, support from industry, support from the Natural Resource Defense Council, and support from one of the largest union organisations in the US, the AFL-CIO. Both bills seek to modify provisions in the Emergency Economic Stabilization Act of 2008 (bail out). I will show that the resistance is barely even visible. NGOs who claim to represent workers and/or the environment, organisations like the Labor Network for Sustainability have barely even acknowledged the existence of these new bills.

When Republican congressman Mike Conaway presented his bill the Carbon Capture Act in February 25, 2016 Brad Markell, Executive Director of the AFL-CIO’s Industrial Union Council had this to say as part of a “diverse coalition” which included Arch Coal, Peabody Coal, and Summit Power.

“CCS is absolutely critical to preserving good-paying jobs in manufacturing and industrial and energy production, while reducing the environmental footprint of these activities. The financial incentives in this legislation will also support much-needed construction jobs as we build projects and infrastructure for CCS. Representative Conaway has proposed a win-win for our economy and environment.”

Markell’s colleague D. Michael Langford, National President, Utility Workers Union of America, AFL-CIO had this to say on the same press release.

“There are few real examples of technology that are both good for the economy and good for the environment. Carbon capture technology is one true example. Incentives to develop and deploy carbon capture will have a positive effect on our economy while at the same time, reduce greenhouse gas emissions. A permanent extension of tax credits for Section 45Q of the Tax Code will be essential in building a twenty first century economy that provides large numbers good paying jobs while addressing environmental concerns.”

I challenged Joe Uehlein, Founding President of the Labor Network for Sustainability (LN4S) and former AFL-CIO strategist to put the position of LN4S forward in response to AFL-CIO support but his response was flat, defensive, and not worth posting. It wasn’t until Democrat Senators Whitehouse and Heitkamp introduced their bill, the Carbon Capture Utilization and Storage Act, that the resistance went from virtually nothing to slightly more than nothing.

Senator Whitehouse’s press release announcing the introduction of his bill neglects to mention coal based carbon capture or CO2 based enhanced oil recovery. Instead the focus is put on non fossil fuel based processes like industrial water treatment and algae biomass projects. This is also the theme he lead with on social media as you can see from the below image.

sen-whitehouse-lays-bs-out

This is when Friends of the Earth US stepped in with a letter to congress calling the 45Q tax credit amendments for which both bills were created, a CO2-EOR subsidy. The closing sentence of the letter highlights that it’s not coal based carbon capture and storage or even the storage of CO2 in old oil reservoirs that FoE US and the long list of cosignatory NGOs (photo below) are taking issue with, but the purported increase in oil that can be recovered.

“Enhancing oil recovery is not a climate solution. Neither is further subsidizing the oil industry. In fact both are a step in the wrong direction. That is why we ask you to oppose any attempts to extend or expand the Section 45Q tax credit.”

 screenshot.188

 

There are more than 30 co-signatory NGOs to the FoE US letter but when they went to social media it all fell flat. None of the usual cross promotional back patting and content sharing that allied NGOs are well known for happened.

screenshot-189

INFORMATION ARCHITECTURE AND NETWORKED STRUCTURES

There is a global group called the Clean Energy Ministerial (CEM) which holds forums, events and discussions for energy ministers and secretaries. Within this arrangement there is the Carbon Sequestration Leadership Forum, this is where the real “clean energy” action happens. Below is a screen grab from the Carbon Capture Use and Storage page of the CEM website which you should have a look at. If you do you will see that details of their position on CCUS is buried away. Similar structuring-out exists in the US for the Clean Energy States Alliance which leaves the definition of “clean energy” to be determined by the vagaries of energy infrastructure development and regulation for each state.

screenshot-196

DEMAND FOR NEGATIVE EMISSIONS TECHNOLOGY

The propagandists have effectively manufactured demand for negative emissions. Power only ever makes win-win plays. Every failure to deliver real emissions reductions creates more demand and there are legions of mouthpieces looking for good metrics, ready to pump the hopium and spell out the technofixes. The propagandists know that the biggest risk to their agenda comes from free, open, and informed discussion. A thorough and relevant discourse has never occurred for carbon capture and storage. The CCS loving Bellona Foundation (Twitter admin) all but acknowledged this to me recently.
screenshot-268

 

COP22 will deliver “clean energy” finance and climate finance. The punchline to the dirty joke has been protected. Senior editors, NGO trustees, impact philanthropists, and senior bureaucrats all know how to guide inquiry away from the no go zones. They know that the worth of everyone who works under them is contingent on their ability to discern the dog whistles and self censor.

MITIGATION TRADING

While nations struggle to implement carbon taxes and emissions trading schemes new CCS projects have developed that when the time comes will be able to demonstrate that they have the capability to sequester carbon at scale. Australian economist Allan Kohler theorised that the Australian Emissions Reduction Fund, Safeguard Mechanism  could represent a “proxy ETS”. It could come to pass that the Gorgon Gas Project which began sequestering CO2 under Barrow Island off the coast of Western Australia this year could retrospectively claim a subsidy for their efforts. Will Australia in the near future use this sequestered carbon to satisfy their climate commitments?

The city of Rotterdam has put itself forward as a future CO2 export hub and the Teesside Collective industrial decarbonisation project still claim they are “leading the way in low carbon technologies”. Remi Erikson, CEO of DNV GL clearly thinks that a North Sea CO2 storage hub is bankable.

Another meme to share.

remi_eriksen_north-sea-ccs-small

 

Storage capacity for CO2 has been successfully commodified before any kind of discussion about the international agreements that are meant to cover activities like undersea storage have even happened. The London Protocol and Convention which is administered by the International Maritime Organisation is not ready to manage the development of undersea storage, and the maritime area managed by OSPAR Commission north of the Atlantic has permitted under sea storage in the North Sea at Norway’s Sleipner field. OSPAR are very supportive of investment in carbon capture and storage. Here’s a quote from the Quality Status Report 2010.

 “Capturing carbon from combustion at source and transporting this to sub-seabed geological reservoirs could help mitigate climate change over century-long time scales and thus help with the transition to a lower carbon economy.”

THE SHOW WILL GO ON

I tried to find the source for the proliferation of “clean energy” as a pivotal propaganda term. Looking at the list of attendees at the 2009 Getting to 350 conference was very enlightening. Lewis Milford who heads up the Clean Energy States Alliance was there as was James Hansen who advocates nuclear over renewables. Members of Al Gore’s Climate Project were there along with ecological economist Bob Costanza and the nuclear and carbon capture spruiking Jesse Jenkins.

I found the likely source of “clean energy” by digging into the Podesta emails and following the trail back to 2006 and the Clinton Global Initiative Annual Meeting (link has already disappeared) where Podesta was championing the “Clean Energy Investment Boom”. The Clinton Global Initiative had a key role in bringing 350.org to global prominence. Podesta recently sat down with US Energy Secretary , Ernest Moniz  and I’ll let the meme tell you what they both agreed on.

moniz_podesta_singledout_small

 

New US president? Makes little difference. There was no ‘war on coal’. The clean power plan was never clean. “Clean Energy” has paved the way for the financing of carbon capture utilization and storage as critical to the development of our energy systems, and fundamental to the decarbonisation of industry.

Let’s give Al Gore the last word $$$$$$$$$

Al Gore Beyond Paris_small.jpg

 

 

 

 

COP21: Society of the Spectacle

Center for World Indigenous Studies

December 12, 2015

by Jay Taber

Pied-piper-businessman-slide-full

 

We Mean Business, the latest roll-out by the financial elite, is unpacked at Wrong Kind of Green. Joining the Wall Street creations Avaaz, Ceres, Purpose and 350, the goal of We Mean Business is turning citizens into mere consumers. The successful mass mobilization through social engineering — deployed by Wall Street-financed pied pipers like Naomi Klein — indicates they may have already won.

more

Under One Bad Sky

TckTckTck’s 2014 People’s Climate March: This Changed Nothing

September 23, 2015

by Cory Morningstar

 

Walk the Walk

On September 21, 2014, the day of the so-called People’s Climate March, the #WalktheWalk campaign twitter account (@weareherenow) belonging to New York City public relations firm Purpose Inc., had a mere 167 followers (see screenshot below).

WalkTheWalkScreenshotSept212014

Yet, the screenshot below (September 20, 2014) clearly documents the #WalktheWalk hash tag shared (“tweeted”) by none other than the twitter account belonging to U.S. president, Barack Obama. [@BarackObama: “Say you’re ready to #WalktheWalk on climate change.” “—I— #WalktheWalk on climate change.”]

It is necessary to contemplate how the president of the United States would share and promote what was intended to become a powerful marketing meme that with a mere 167 followers, had yet to make any impact whatsoever.

ObamaTweet

For Purpose Inc. (a for-profit public relations venture created by the co-founders of Avaaz), there was no necessity to build any momentum at all in order for their social media campaign to become a “success”, due to the fact that they were already part and parcel of the elite establishment from the very onset. (The first tweet from the #WalktheWalk account was on September 14, 2014. As of September 25, 2014, there were 286 tweets in total.) Foundation funded “progressive” media (in the example below, Common Dreams), as per usual, was utilized to launch and promote the campaign. The usual suspects, comprised of entities such as the TckTckTck twitter account, UNFCCC Executive Secretary Christiana Figueres, and Desmond Tutu, were amongst the first to tweet #walkthewalk.

+++

For Immediate Release

Wednesday, September 17, 2014 – 5:00pm

Thousands To #WalkTheWalk Online During Historic Climate March

UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu, Celebrities and Other Notables to Join Supporters Across The Globe in Videos Walking to Urge Climate Action

WASHINGTON –

**VIEW VIDEOS HERE: http://www.walkforclimate.com/**

New York, NY — As hundreds of thousands of people head to New York City this week to join the People’s Climate March this weekend, many more from around the world will be marching along with them across the internet.

“Politicians, Fortune 500 companies, large NGOs, as well as influential leaders such as UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu and other celebrities and notables to be announced, are joining in to spread the word and walk alongside thousands of other demonstrators both on and offline. Ikea will be calling on their global staff to #walkthewalk, and will be demonstrating public solidarity by changing their website banner leading up to the march.

#WalktheWalk is an ownerless, open-source social media campaign that provides a highly visual, easy, and personal way for people around the world who can’t be at the march or who want to take dynamic action online, to be at the march in spirit and send a message to world leaders that they care about climate change and want to see real action. It’s also a way for world leaders themselves and other high-profile individuals to express solidarity with the citizen effort. [Emphasis added]

The campaign officially kicks off Wednesday, September 17, and will run through the UN Climate Summit.

For more information please go to: http://www.walkforclimate.com/

Twitter: @weareherenow

Instagram: @wewalkthewalk

Vine: @walkthewalk

+++

The full press release (by Fitzgibbon Media) can be accessed here. ** [Domain expired: See archive page: https://web.archive.org/web/20140918001056/http://www.walkforclimate.com/]

To clarify, #Walk the Walk is a campaign of Here Now.

Here Now circles back to Purpose.

To further illustrate the fatuous aspects of the #Walk the Walk campaign regarding our ongoing environmental problems, consider the action of “Hop the Scotch” in response to the dire warning in 2012 by top Russia scientist, Natalia Shakhova, one of the world’s foremost experts on methane hydrates:

“The total amount of the methane (CH4) in the current atmosphere is 5 gigatons. The amount of carbon preserved in the form of methane in the East Siberian Arctic shelf is approx. 100’s-1000’s gigatons. Only 1% of this amount is required to double the atmospheric burden of methane (which is approx. 23x more powerful than CO2). There is not much effort needed to destabilize just 1% of this carbon pool considering the state of permafrost and the amount of methane currently involved. What keeps this methane from entering the atmosphere is a very shallow water column and weakening permafrost which is losing its ability to serve as a seal. It could happen anytime.”

Then consider that when CO2 Levels Doubled 55 Million Years Ago, “global temperatures rose by 5 degrees centigrade – all in the space of about 13 years.” [Source]

Since the 2012 interview with Shakhova, in August, 2014, it was discovered that hundreds of methane plumes are erupting along the east coast. And policy makers in tandem with NGOs and their branding executives urge the public to “Hop the scotch”? It appears that Sept 21, 2014 marked the day that 1984 and Brave New World finally collided. Surely something is amiss. It is glaringly obvious that Avaaz, Purpose and their financiers believe Americans are beyond stupid. Yet all signs point to the fact that they were sadly correct, since in response, Americans applaud.

TckTckTck remix: WalktheWalk

In the second paragraph, the description of #WalktheWalk as an ownerless, open-source social media campaign” echoes, almost verbatim, the TckTckTck campaign launched prior to 15th Conference of the Parties (COP 15) to the United Nations Framework Convention on Climate Change (UNFCCC) in 2009. The TckTckTck campaign was created by one of the largest advertising agencies in the world (HAVAS) in collaboration with the United Nations. Upon the launch of the media campaign on September 8, 2009, the Havas press release identified Avaaz, 350.org, Greenpeace and Oxfam (founding NGOs of Global Campaign for Climate Action) having partnered with many of the world’s largest multinational corporations such as EDF and the Virgin Group. Hundreds of NGOs would “sign on” and partner with the tcktcktck.org website and the TckTckTck open-source media campaign. By December 2009, the tcktcktck umbrella (over 200 NGOs) and its strategic/calculated weak messaging (a “fair and ambitious agreement”) would successfully come to dominate COP15 and strategically drown out the most radical positions put forward (specifically, by Bolivia and the G77) that the world so desperately needed, deliberately and knowingly sentencing whole nations to certain death.

Jump forward 5 years to September 2014 to the TckTckTck remix: WalktheWalk. The 3-syllable catchphrase, like the 3-syllable TcTckTck campaign is custom-made to feed and flourish a media-induced hypnotic trance — more commonly recognized as the stupefied Euro-American psyche.

Tweets from so-called “leaders” of a now synthetic environmental movement demonstrate how the strategic creation of memes such as TckTckTck and WalkTheWalk, are created with the intent and ardent anticipation that the said meme will successfully penetrate and infest all aspects of mainstream forms of vacuous protest:

Below video (running time: 0.39): Citizens are incited to perform as “ticking” human clocks for the branding-building of TckTckTck. [Climate Justice rally on Parliament Hill, Ottawa, Ontario, Canada, October 24, 2009, International Day of Climate Action]:

Video (running time 1:00) In a corporate culture consumed by celebrity fetish, celebrities are most always utilized to citizens to accept and embrace symbolism, TckTckTck – Oxfam Climate Change Campaign (Uploaded on Sep 2, 2009)

Below content and video (Millions Walked , running time: 1:30) at Upworthy (incidentally co-founded by Avaaz co-founder Pariser) is intended to compel citizens to “WalktheWalk” via the phrase “Watch some celebrities show you how they walk. It actually matters.” The Upworthy content cites text from a transcript released by Moment for Action (launched September 23, 2014), a collaboration of many participating NGO’s and foundations. Partners include but are not limited to United Nations, Natural Resources Defense Council (NRDC), Leonardo Dicaprio Foundation, Avaaz, WWF, Sierra Club, Amazon Watch and Carbon War Room.

“It’s time to do more than just talk about climate change. Watch me #WalkTheWalk. http://goo.gl/0W16io @Greenpeace@greenpeaceusaKumi Naidoo, Sept 20, 2014

Six years after the global TckTckTck campaign, it must be considered par for the course that Kumi Naidoo, executive international executive director of Greenpeace International and then chair/president of the TckTckTck/ Global Campaign for Climate Action (GCCA) would take a leading role in the unveiling and promoting of the 2015 WalktheWalk campaign:

Kumi Naidoo WalktheWalk Purpose 2

Kumi Naidoo WalktheWalk Purpose

Above screenshots represent just 2 two of Naidoo’s twitter posts being re-tweeted by various creative directors, special advisors and CEO/founder of Purpose Inc. The Naidoo tweet was “retweeted” 21 times and designated as a “favourite”14 times, with 2 twitter users having “asked not to be shown in this view”.

Purpose Inc: Entrenched in the Democratic Party

“Josh [Hendler] joins Purpose after having worked at the intersection of social good and technology throughout his career. His sweet spot is technology leadership roles in politics, having served as the technology chief for the Democratic National Committee and Organizing for America. During the 2008 campaign, he was a consultant to the Obama campaign, managing technology for distributed organizing efforts.” — Purpose Welcomes Josh Hendler as New CTO, September 15, 2014

 

“Henry [Donahue] spent most of the 1990’s on the road as a fund-raiser and consultant for local and national Democratic political campaigns, including U.S. Senators Jay Rockefeller (D-WV) and Ron Wyden (D-OR).  He has worked for progressive candidates in New York City, Tennessee, Massachusetts, North Carolina, South Carolina, Indiana, Kentucky, Missouri and Kansas.” Purpose Website – Meet the Team on a Mission

Here Now Obama

The above screenshot /meme created by Purpose Inc. (under the guise of “Here Now”) makes clear that the job of Purpose Inc. is to ensure Barack Obama is seen in a most a favourable, positive and charming light and as a champion on “clean power”.

It is only by observing the relationships of the individuals that have worked toward the success of this meme, that we can understand the dynamics of the campaign. Dynamics that demonstrate a strong alliance between two key parties: Purpose Inc. and the US Democratic Party.

Naidoo’s tweet (as shown in the section above), is “re-tweeted” and shared by a multitude of Purpose Inc. staff, CEOs and participating organizations with many having prior or ongoing involvement with the US Democratic Party:

“Digital ads explicitly appealed to voters who may not have considered themselves especially climate-conscious. At a post-election briefing for Steyer on Wednesday, digital strategist Tara McGowan showcased a series of Web ads beginning with the text: ‘I’m no environmentalist …’ In each case, the sentence ended with something like: ‘… but droughts are ruining my farm’ or ‘… but science doesn’t lie'” — Inside a green billionaire’s Virginia crusade (Tom Steyer), Politico, 11/11/13

  • Jeremy Heimans, CEO of Pupose Inc. Co-founder of Avaaz, GetUp and AllOut. [Video: The Art of Manipulation: Brought to You by Avaaz, Purpose Inc. & 350.org] Heimans promotes the hashtag #newpower, and is his own biggest fan
  • We Are Here Now (a project of Purpose): “All over the world people are taking heroic action to save our climate. But a fight this big needs a breakthrough. Here now – everything changes.”
  • Robert Jay Ross, special advisor to the CEO of Purpose Inc. (Heimans). US Executive Director of Child Is Innocent a non-profit providing “leadership training to children living in Northern Uganda.”
  • Jennifer Edwards (tagline: “Champagne and Campaigns”), Digital Strategy Consultant for Purpose Inc, Sierra Club, The National Council of La Raza and Organizing for Action Digital (https://www.barackobama.com/)
  • Mercedes Gutierrez, head of sustainability at Ikea Spain
  • Galit Gun, senior strategy director at Purpose Inc., former global campaigner and founding staff member at Avaaz
  • Neeraj Narayan, regional director, South Asia, Nike Inc.
  • Santiago Gowland, general manager for The Nature Conservancy, Latin American Region
  • Radu Dumitra?cu, communications specialist at Ikea Foundation
  • Hannah Kreiswirth, creative director at Purpose Inc.

 

Mark R WalktheWalk 2

Above screenshot: Sept 19, 2014 tweet by Maggie Aker, Strategist at Purpose Inc.: “Well this is an adorable shuffle from @MarkRuffalo, esp since it’s for our climate. Who will #walkthewalk next?” This tweet was retweeted/favourited by both Anna Jane Joyner, Climate Strategist at We Are Here Now and Purpose Inc.

 “As a consultant for the Here Now campaign initiated by the innovative team at Purpose, Anna is part of a group testing new story-telling techniques for discussing climate change with evangelical Christians and other difficult-to-engage audiences.” — January 6, 2015, Source

WalktheWalk Tck 2

Above screenshot: @TckTckTck, Sept 18, 2014: “We are a part of the biggest climate march in history. Show us you #walkthewalk on climate change too: http://bit.ly/1qNnY17

Best WalktheWalk Tweets

As demonstrated in the above screenshots, TckTckTck took a leading role in promoting this particular campaign. As well, the non-profit industrial complex (NPIC), fully exploited 350 board member Naomi Klein’s book launch of “This Changes Everything” blanketing the virtual sphere in catch phrases utilizing and playing off of this meme. The above screenshots which read “to change everything, we need everyone” and “here now – everything changes” are prime examples.

Broadbent Inst.

Photo: The Broadbent Institute’s Training and Leadership program

The Purpose Inc. We Are Here Now twitter account follows the twitter accounts of Purpose Inc., United Nations, IKEA, WWF, Barack Obama, Barack Obama Action Committees/Official Organizing for Action (OFA CA, OFA CO, OFA VA, OFA TX), Energy Action Coalition, RAN, the Broadbent Institute , Next Gen (Tom Steyer), Tom Steyer, Greenpeace, UN Foundation, Sierra Club, TckTckTck, Climate Reality (Al Gore) 350.org, 350.org divestment groups, Bill McKibben, The Syria Campaign (destabilization/demonization campaign), and many more of influence.

Those of influence include Paul Hilder, co-founder of Avaaz who now serves as executive director of Here Now. [Hilder background]

The account also follows Tim Dickson, the co-founder of the Syria Campaign, who is also founder of the aforementioned Groundswell Communications. Dickson’s contribution to the Democratic Party is most extensive dating back to 1980. Dixon, former senior political strategist for two Australian prime ministers, now serves as the managing director for Purpose Europe. [Dixon bio]

Avaaz and Purpose Co-founder Jeremy Heimans has made the vision of for-profit Purpose Inc. clear from inception:

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy… [Purpose] creates 21st century movements. We look for ways that movements can help solve major global problems. To do this, we work with some of the most exciting players in the new green and social economy to help them get to scale faster and some of the world’s biggest brands to mobilize their consumers for significant social impact….” [Further reading on Purpose: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II]

That goal continues to be expanded upon in an Orwellian manner with corporations now utilizing CSR [corporate social responsibility] to evolve the brand by empowering their customer (“prosumers”) to become activists:

“On Thursday, November 20th, the Social Innovation Summit held its bi-annual conference in the San Francisco Bay area. The summit brought together some of the most influential innovators and leaders in the business and social impact communities. Representatives from Google, Facebook, PwC and others came together to share and discuss new models businesses can use to transform communities and inspire action. Purpose’s very own Senior Strategist, Max Steinman, moderated a discussion entitled ‘The Rise of the Activist Brand.’ The panel explored how brands are evolving their CSR [corporate social responsibility] efforts by empowering their advocates to become activists.” [Source]

We Are Here Now Tweet 1

We Are Here Now Tweet 2

Above @weareherenow screenshots: The promise of perpetual economic growth for corporate America is key

TckTckTck – “How to Herd Cats”

In 2009, global civil society was cleverly seduced into sleeping with the enemy via the TckTckTck campaign. [Further reading: EYES WIDE SHUT | TckTckTck exposé]. In 2014, not one to learn from the past, civil society, would yet again sleep with the enemy. GCCA, an initiative that began in Bali (2007) with a $300,000 funding commitment from the Quebec government, is a “coalition of twenty key international organizations” including Avaaz, 350.org, Greenpeace , Kofi Annan’s Global Humanitarian Forum, OXFAM, WWF, World Council of Churches, Union of Concerned Scientists, Equiterre, Global Call to Action against Poverty (also co-chaired by Kumi Naidoo), and the Pew Environment Group. [Source]

While GCCA/TckTckTck working hand in hand with 350.org, Avaaz and Greenpeace undoubtedly far surpassed the United States United Nations expectations for the 2009 TckTckTck campaign, it would repeat a similar stunning performance for the United Nations just 5 years later with the popular 2014 Peoples Climate March, again uniting citizens with corporate interests:

“GCCA worked behind the scenes for over a year to prepare for the biggest date in 2014, leveraging every possible asset and contact to rally around the historic Peoples’ Climate March in the run-up to the UN Climate Leaders Summit…. In the preceding months, GCCA convened weekly calls with key partners 350.org, Avaaz, USCAN and Climate Nexus to catalyse activities and identify gaps…. Everything came together on the day as we bore witness to the world’s biggest ever climate march, and inspiring events across the globe, with world leaders, business people, activists, parents and artists walking shoulder-to-shoulder.” — GCCA Annual Report 2014

Kelly Rigg Varda Group

Kelly Rigg, Founding Director, Varda Group, US: The Economics of Sustainable Development, 16-19 June 2012 | Rio de Janeiro, Brazil, Photo: International Institute for Sustainable Development (IISD) website

Based on the UN driven spectacle and 3-syllable catchphrase (WalktheWalk) that mirrored TckTckTck in 2009, perhaps then it should be of no surprise that Kelly Rigg, former executive director of TckTckTck (Global Campaign for Climate Action) and senior campaign director for Greenpeace International, was identified by Forbes (September 25, 2014) as the key organizer of the People’s climate parade creating yet another umbrella group comprised of approx. 1300 NGOs. Rigg is also a founding director and business manager of The Varda Group consulting firm founded in 2003 with Rémi Parmentier, also with an extensive Greenpeace history:

“Rémi Parmentier has been involved in the process of Rio +20 from the start. He participated in the intersession meetings and the Preparatory Committee in New York with “informal consultations” on behalf of various international organizations and alliances. Previously, as the Political Director of Greenpeace International, in the Summit of Johannesburg in 2002, Parmentier was the negotiator and protagonist of the agreement between the World Business Council for Sustainable Development and Greenpeace International on the Kyoto Protocol.” [Source]

Parmentier also serves as Deputy Executive Secretary for the Global Ocean Commission which was launched in February 2013. Inés de Águeda who serves as the communications officer for the Global Ocean Commission is also an associate at the Varda Group.

“With Kelly, Inés and Rémi, the Varda Group was almost complete this week at the meeting of the Global Ocean Commission in New York.” — Varda Group Facebook page

Commissioners of the Global Ocean Commission include José María Figueres (co-chair), President of Costa Rica from1994 to 1998; President of the Carbon War Room, David Miliband, John Podesta (chair of the Center for American Progress and a former White House Chief of Staff ), Sri Mulyani Indrawati ( Managing Director at the World Bank), Pascal Lamy, Director-General of the World Trade Organisation and other high profile individuals.

The link between most, if not all of these commissioners is the shared desire for carbon markets and/or the implementation of payments for ecosystem services (PES).

From the Global Ocean Commission Report 2014, The Value of the High Seas:

“One of the first questions asked by the commissioners was: can we place an economic value on what the high seas provides for our planet? While the science of ‘natural resources accounting’ is still relatively new, work we commissioned made clear that the high seas generates a wide variety of benefits to people and the planet,4 all of which must be considered before recommendations for action can be made.

 

The high seas supports major categories of vital ecosystem services, including: air purification, waste treatment and lifecycle maintenance; high seas carbon capture and storage; high seas ‘provisioning’ of fish and other seafood; genetic and ornamental resources; and tourism, leisure and recreation. While not all of them can be valued using current data, these ecosystem services do all have demonstrable economic value. Research carried out for the Commission has produced estimates of the economic value of two key high seas ecosystem services – carbon storage and fisheries – showing that they each generate tens of billions of dollars of value to society annually.

 

The ocean has been responsible for the capture and storage of more than half of the carbon dioxide produced by the burning of fossil fuels and a third of the total produced by humankind. This ability of the ocean to capture and store carbon reduces the rates of increase of atmospheric carbon dioxide and can slow changes in global temperature and other consequences associated with climate change. It is estimated that nearly half a billion tonnes of carbon, the equivalent of over 2 billion tonnes of carbon dioxide, are captured and stored by the living components of high seas ecosystems every year. Based on current calculations of the economic cost of additional carbon in the atmosphere, the value of the carbon storage by high seas ecosystems is estimated at US$148 billion a year (with a range of US$74 to US$222 billion for mid-estimates). By comparison, the entire global Official Development Aid outlay for 2013 was US$134.8 billion.”

Rigg is included within the extensive acknowledgments noted in this report (page 84). Rigg is also acknowledged in the 2006 paper Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction.

“Finally, a World Ocean Public Trust that unites governance of the high seas and the Area into one regime under an EBM [Ecosystem-based Management] framework should be established throughout the world’s oceans in areas beyond national jurisdiction.” — Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction, 2006

Considering oceans store 50 times more carbon dioxide than the atmosphere and approx. half of all the carbon dioxide produced by humans since the industrial revolution, and accepting the Earth’s water sources will only continue to diminish, it is not surprising that the elite establishment seeks to appoint and lock in a small body of special interests in the creation of a single global regime to fully control and exploit the high seas. Water will be secured by privatization and a global government regime that oversees the planet (which is approx. 70% water), the Earth’s remaining and quickly diminishing forests will be secured by the carbon market mechanism REDD, valuable land (thus food) will be secured via land grabs while payment for ecosystems services allows the oligarchs to catch and seize everything that falls between the cracks. Managing oceans ties control into all adjacent life. The non-profit industrial complex is the bitch that makes it all possible, the bitch that makes the dreams of the rich and powerful come true.

This elite regime (with “payments for ecosystems services” as an embraced ideology) is based on further entitlements for the entitled: the desire for private property-type rights under the guise (and subsequent marketing) of custody and stewardship. The Brave New World scheme takes refuge behind the cloak of the much utilized phrases “polluter pays principle” and “externalizing costs” which slowly and meticulously builds the collective acquiescence of ordinary citizens. The goal, which is the blatant monetization of nature, sits relatively concealed, just outside the frame. Such enticing language, catch phrases and holistic imagery are necessary and critical if the elite are to succeed in the most cunning, coup d’état in the history of corporate dominance. In reality, the polluter pays only what the polluter decides he should pay, in exchange for owning/controlling Earth’s final remaining natural resources. It’s not a slap on the hand, it’s literally the rich rewarding themselves with full control of the Earth, a sick scheme created by psychopaths with god complexes.

Current and past clients of The Varda Group include: Amnesty International, Ceres, USA, Conservation International – Marine Programme, Friends of the Earth UK,Friends of the Earth US,Global Call for Climate Action (TckTckTck campaign),Global Wind Energy Council (GWEC),Greenpeace International, Markets for Change, Australia, Natural Resources Defence Council (NRDC), USA, Oceana, Oxfam-Novib, The Netherlands, Pew Environment Group, UNAIDS, UNEP, WWF and countless others. [Full list as published on the Varda website]

Rigg is also identified as the chair of the recently created UN Momentum for Change Advisory Panel.

Below video: Momentum for Change – Change for Good by UN Momentum for Change. Note that actor Mark Ruffalo lends himself (yet again) in order to incite interest and exhilaration exploiting a pathological celebrity fetish that consumes western societies. The core and unstated message by the UN, delivered by Ruffalo is that those with privilege can retain it as the “new economy” will magically make such privilege benign. Also in regards to the video, it is important to note the language. The word “change” used twice in one sentence, which is the obvious utilization of the title/theme of Klein’s book This Changes Everything.

The key areas of focus for the UN Momentum for Change are the following: 1) the Urban Poor, implemented with the financial support of the Bill & Melinda Gates Foundation [Further reading: The “Green Revolution” Bill Gates, Philanthropy and Social Engineering], 2) Women for Results, implemented with the financial support of The Rockefeller Foundation [Further reading: 35% of Puerto Rican Women Sterilized], 3) Financing for Climate Friendly Investment, implemented in partnership with the World Economic Forum and 4) ICT Solutions, implemented in partnership with the Global e-Sustainability Initiative.

Forbes, Sept 25, 2014: Leadership Lessons from The People’s Climate March:

With that as her model of leadership it is perhaps no surprise that so many cats have been so successfully herded. But there is more. The other leadership lesson is putting project before person.”

Truer words were never spoken. As in Africa under the TckTckTck campaign where economic growth was valued as being more important than the life of Africans, such projects (as referred to above), have a singular common thread. They are all based on more of the same perpetual growth; perpetual growth that is dependent upon and interwoven with exploitation and environmental degradation – perpetual growth which society has collectively deemed more important than life itself.

The free-market-based “solutions” have already been designed by the United Nations (think Millennium Goals), leading green-house-gas omitting obstructionist states, think tanks and institutions (think Clinton Global Initiative and 350.org’s “friends on Wall Street” divestment scheme). The NGOs are financed to the tune of billions to build normalization and acquiescence to the “new economy“, also referred to as “sustainable capitalism”. An integral aspect of “sustainable capitalism” (as if there is such a thing), includes the commodification of all Earth’s remaining natural resources to be mainstreamed by the year 2020. [“Mainstreaming Sustainable Capitalism by 2020 will require independent, collaborative and voluntary action by companies, investors, government and civil society, which we hope to accelerate by advancing the discourse on the economic benefits of sustainability.” – Sustainable Investment Paper, Generation, Feb 15, 2012, Generation Investment founded by Al Gore and Goldman Sachs David Blood]

A key area of work being done at a global level today on behalf of oligarch financiers, is the imposing of western values throughout the world via soft power. No one is in a better position to accomplish this more successfully than those at the helm of the non-profit industrial complex. Both Avaaz and 350, perhaps the most influential (thus most powerful) founding members of GCCA, have successfully spread their tentacles across the globe, having become international in scope. Such soft power not only acclimatizes foreign countries to western (non)values and (corporate)culture, it lends itself to the strategies devised for destabilizations and continued imperialism and colonization by imperial states. Money flows from the corporations and oligarchs, through the foundations (tax free) to the NGOs, to training sessions and workshops set up in countries where the western influence (and authority) subtly seeks to embed itself. The fact that the target audience is youth is not coincidental; rather it is very much strategic.

“A five-day Beautiful Trouble training session for 25 young climate activists was organised jointly with 350.org and Avaaz in September with participants from Belarus, Hungary, Montenegro, Poland, Russia, Serbia, Slovakia and Ukraine. GCCA provided expertise, outreach, logistical support and part of the funding for the session, while the group shared an innovative methodology that has proved successful at bringing people out on the street and encouraging them to join the global movement. As a direct result of this session, youth groups organised Peoples’ Climate March actions on 21st September in both Budapest and Warsaw, and successfully used these tactics to take a visible stand against a government squeeze on civil society space in Hungary. GCCA will continue to support the groups involved as they work to mobilise citizens across the region.” — GCCA Annual Report 2014 [Emphasis added]

As the aforementioned avalanche of social media regarding the so-called Climate March demonstrates, Avaaz co-founder Ricken Patel certainly was accurate in his guidance to harness the power of social media via mobile phones in his 2007 report for the Gates Foundation. [Prospects for e-Advocacy in the Global South: A Res Publica Report for the Gates Foundation | Source]

Social Media & the Cellular Savior

In the report, Paten states the following under the heading “The Cellular Savior”:

“The mobile phone is changing the way the global south communicates. Even as the number of landlines grows slowly, the growth of mobile phones is sky-rocketing, changing the connectivity potential for the planet…. What these figures indicate is that mobile phones are a great opportunity for e-advocates who want to reach a mass audience, and the applications are endless. [p. 18]

 

… After the successful implementation of SMS [text messaging] campaigns at the national level, the Gates Foundation might decide to fund an international SMS campaign. Unlike the local SCO partners of the pilot programs, an international campaign would partner with international advocacy organizations with strong technology programs like Greenpeace, Oxfam, and the new international e-advocacy organization Avaaz.” [p. 41] [highlighted text in original document]

If nothing else, the #WalktheWalk campaign devised by Purpose Inc. must have been a refreshing change from the multiple hate campaigns unleashed by Purpose Inc. that were created to build public acquiescence for illegal U.S. led airstrikes to commence on Syria. [Further reading: SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire]

Syria Voices FB photo Obama

State of Play on the People’s Climate March

The Climate Spectacle in New York City was overseen/managed by the Rockefeller Brothers Fund from the onset. The members only “State of Play on the People’s Climate March event listed by the Environmental Grantmakers Association Website (posted August 20, 2014 – 1:00pm) stated the following:

“An unprecedented 550 organizations from labor, faith, environment and justice movements are coming together to make the September 21st People’s Climate March the largest ever public mobilization on climate. Join us to learn why such a huge diversity of organizations, networks, and individuals are mobilizing at this key moment, just days before the Climate Leaders Summit hosted by Ban Ki-moon. We’ll discuss how organizations are working together to bridge movements, as this effort not only seeks to raise awareness for climate impacts, but also open a significant political narrative about economic and environmental justice.

Speakers:

  • Irene Krarup, Executive Director, V. Kann Rasmussen Foundation (moderator)
  • Emma Ruby-Sachs, Campaigns Manager, Avaaz
  • Jamie Henn, Political and Communications Director, 350.org
  • Eddie Bautista, Executive Director, NYCEJA”

“This will be the first of a series of two calls – the second will be a funder-only conversation during the first week of September. If you are unable to make either call and still want to learn more, please feel free to contact Stephanie Bencivenga of Rockefeller Brothers Fund (sbencivenga[at]rbf.org) or Irene Krarup of V.K. Rasmussen Foundation (ikrarup[at]vkrf.org).” [Emphasis added]

Tom Steyer #Walks the Walk

Steyer Walk the Walk

“@*TomSteyer and @NextGenClimate #WalkTheWalk on climate change. Will you?”Next Gen Climate, Sept 18, 2014

Do the Math Tour Tom Steyer

Camaraderie tours: Right: Bill McKibben, left: Tom Steyer

The environmental movement is strategically sought by (and controlled by) the very members of the same 1% whose privileged lives are not only predicated off continued reliance on a carbon based economy, but profit from its continuance: “Notably, the President of 350.org, Bill McKibben, is a close friend of Tom Steyer. Steyer is a billionaire hedge fund manager and founder of Next Gen Climate. In 2012, McKibben and Steyer hiked through the Adirondack Mountains, where the two men bonded and McKibben encouraged Steyer to become active in environmental causes, including opposition to the Keystone XL pipeline.” [Source: “How a Club of Billionaires and Their Foundations Control the Environmental Movement and Obama’s EP”] In addition, this following excerpt from a Time magazine article illustrates how the elite not only influence NGOs, but government itself: “So when Barack Obama appeared at Tom Steyer’s San Francisco home for a fundraiser last year, the President had to know there would be an ask. The 56-year-old Steyer is a hedge-fund billionaire and a major-league Democratic donor.” [Source]

McKibben and Steyer March-7

Photo: People’s Climate March, 2014. Bill McKibben (350.org founder) with Tom Steyer, hedge fund billionaire and founder of Generation Next

Flood Wall Street | Fitzgibbon Media

The #WalktheWalk press release was conducted by the high-profile PR agency Fitzgibbon Media. Fitzgibbon Clients include 350.org, SumOfUs, Purpose, MoveOn (an Avaaz co-founder), Credo, The Nation Institute and Amnesty International to name a few.

Note that the Flood Wall Street press coverage is also featured on the Fitzgibbon website (under the “coverage” section).

Fitzgibbon attributes the “alternative, direct action”, branded “Flood Wall Street” (supposedly independent from the largest climate spectacle in history) media coverage to their client, Energy Action Coalition.

Energy Action Coalition (“a coalition of 50 leading youth organizations throughout the U.S. and Canada.”) partners include The Responsible Endowments Coalition, Southern Energy Network (a founding member of the Energy Action Coalition), Green for All (a Ceres partner; 350.org’s Van Jones is co-founder of Green for All and serves as president) and Groundswell (It is important to note the White House Office and 350.org connections/advisors. Supporters include David Rockefeller Fund, Rockefeller Foundation , Rockefeller Brothers Fund and the Calvert foundation (a Ceres partner). Groundswell Board of Directors includes Jessica Bailey, Program Officer for the Rockefeller Brother Fund’s global and domestic Sustainable Development program.

That the “notable” speakers highlighted in the Flood Wall Street media release (Monday September 22, 2014), were an all-white liberal cast (inclusive of 350.org’s Klein and McKibben) is completely lost on society at large is nothing less than a tragedy – classism and racism so normalized that it goes virtually unnoticed. Indeed, the non-profit industrial complex is built on a foundation of white privilege and liberalism with the mainstream populace identifying with those in the ivory towers rather than those being pissed upon down below.

The Flood Wall Street twitter account demonstrates that those at the helm did not choose to take cues from radical activists, nor those oppressed and marginalized, but rather a slew of liberal sycophants and big greens including Bill McKibben, 350.org alliances, Energy Action Coalition, Green For All, Nature Conservancy, WWF, TckTckTck /TckTckTck alliances, Al Gore/Gore Alliances, etc.

After Party Peoples Climate March

Photo: The after-spectacle party with Bill McKibben (350.org) on left and Van Jones (350.org Board, Green for All, etc.) on right. Note the servers and wine glasses in the background.

And while the champagne undoubtedly over-flowed at the A-list celebration that followed the spectacle from afar, a 63 year-old man from Chicago, IL missed his flight as he sat over-night in jail with other well-meaning citizens/protestors that were arrested at the Flood Wall Street action.

Well intentioned Flood Wall Street protestors chanted “Who do you protect? Who do you serve?” The problem is that their questions were directed to the wrong group of people.

A Groundswell of Revolving Doors

“Climate change affects struggling communities first and worst. Yet, working families are all too often priced out of being part of the solution. By making clean energy simple and affordable at the community level, Groundswell is paving the way for a strong-and inclusive-clean economy.” – Van Jones, Adviser to Groundswell

Groundswell’s theory of change is that of “civic consumption.” A model to save the planet by further consuming: “When we join together, we can drive prices down and give more business to the companies that are doing the greatest good.” (Emphasis in the original.) [Source] It’s important to note that 350.org & Avaaz are simply the behavioural change agents at the front of the stage. It’s behind the curtain where the future is being designed, by NGOs and institutions further up the food chain of hierarchy (Groundswell, B-Team, Generation Investments, Clinton Global Initiative, United Nations, etc. etc.) This is the paradigmatic design of the NGOs at the forefront and why they are paid to build acquiescence to through financial support. The need to normalize insanity – actions that will change nothing – is paramount.

The revolving door between the foundations and the NGOs they finance can best be demonstrated by the career path of Jessy Tolkan. Tolkan served as the Political Director for Green For All. Green for All was officially launched in September 2007 at the Clinton Global Initiative (as was 1Sky). Prior to her role at Green For All, Tolkan served as Executive Director for Energy Action Coalition. In addition, Tolkan serves/served on the Steering Committee of Rockefeller incubator project 1Sky (merged with 350.org in 2011), as well as the 350.org Board of Directors, Groundswell, and many many others. Tolkan also serves as the Global Director of Electric Vehicle Infrastructure Development for two muliti-national automakers Renault and Nissan. Today, joining in the footsteps of a multitude of other establishment “environmentalists” such as Rigg (The Varda Group), Tolkan is the President of Tolkan & Co., strategy firm with clients ranging from the Working Families Party to the Renault-Nissan Corporation.

“SXSW Eco speaker Tolkan has impeccable environmental and social justice credentials. In 2008, she was arrested in front of the White House. By 2011, she was inside, meeting with President Obama to discuss the Keysone XL pipeline. She arrived at the Austin enviro conference fresh from the recent #FloodWallStreet protest. But her presentation, “The Road to Environmental Revolution … Powered by Consumers” wasn’t about public protests. It was about direct action of another kind, the kind determined by where you put your dollars….” — October 15, 2014, Advancing the Electric Car Revolution One Voting Consumer At a Time

The capture of any and all grass roots movements that may gain traction (against all odds) is also a task of paramount importance. The non-profit industrial complex, to which such agencies are part of, are expected to bring radical movements into the fold of “reason”, that is not necessarily spoken but rather just understood:

When we collaborated on a #blacklivesmatter Die-In at the NYC City Council on December 8, 2014, Groundswell successfully insured our action graced the front page of the New York Times.” – Groundswell Website

Flood Wall Street | Bomb Syria

 conformity-is-unity-3

Wag the dog. Flood Wall Street. Bomb Syria! Image courtesy of Mark Gould

On September 22, 2014, the day following Obama’s regurgitated message “I #Walkthewalk on climate change”… while all eyes were on “Flood Wall Street”, the Obama administration began bombing Syria. With yet another illegal attack/invasion, this would be his 8th war on Muslim states, making former war criminal George Bush look like a school boy in comparison. Yet, as per usual, the “progressive greens” would not attack Obama on his latest illegal attack on a sovereign country, rather, they would respond with the following comment posted alongside the image featured on the 350.org Facebook page. The date was September 23, 2014; a full day after the Obama administration began bombing Syria:

“Wondering if President Obama was listening this weekend? Here’s what he said when he went to the UN today:”

The above comment with the image (below) was posted on September 23, 2014 on the 350.org Facebook page. A full day after the Obama administration began bombing Syria.

10320604_10201667307919336_1704242470411838922_n

As of September 25, 2014 (9:53am) 4,910 others “liked” this and 3,316 shared it. The commencement of yet another country being bombed by the U.S. government all while the U.S. fails to meet the needs of its own citizens appears completely lost on 350.org followers.

Yet, buried within the comments under the graphic above that captures the delusional 350.org hopium and branding of Obama is a comment that actually does reflect our existing reality:

“fuck his bourgeois imperialist ass, no surprise with all those damn capitalist ngos “marching”….we need a real mass movement not this clownery” – Ricardito Ramos

Sadly, it doesn’t take much these days for a PR campaign to successfully transform the world’s greatest war criminal/terrorist into a hero while simultaneously portraying a leader of a sovereign state, who refuses to be a puppet to the U.S., as yet another crazed “dictator”.

Nor does it take much to sell the white Hollywood actor Leonardo DiCaprio, fossil-fuel glutton/consumer extraordinaire,   as the United Nation’s “new voice for climate advocacy” and voice of Indigenous Peoples – while Bolivia’s first Indigenous President, Evo Morales (whose 2009 demand for the Earth not to exceed 1C was crushed by the NPIC) and Uruguay President Jose Mujica, a model for voluntary disciplined minimalism, go ignored by the NPIC and the media in tandem.

20 September 2014 – As the eyes of the world turn to New York City, where thousands of people are expected to gather tomorrow for a massive march in advance of a United Nations climate summit, Secretary-General Ban Ki-moon today welcomed UN Messenger of Peace, Leonardo DiCaprio, who he has hailed as the world body’s “new voice for climate advocacy.”

Edward Bernays applauds.

The phrase “actions speak louder than words” has no room in a culture intoxicated with celebrity fetish.

Leo - Indigenous Hero

People’s Climate March. Celebrity fetish.

“When a strong, powerful and passionate unabashedly INDIGENOUS LEADER [Evo Morales] becomes PRESIDENT of his homelands and uses that to push the notion that Mother Earth is a Living Being and has rights as humans do AND makes a passionate speech the same day as a European/American celebrity [Leonardo DiCaprio] does the same and the European/American celebrity is declared a hero around the village fires there is nothing left to discuss except how assimilated Indigenous people’s minds really value white beauty standards over Indigenous integrity, strength and power. SMDH” – Rosstopher Sirhc

give a fuck DSC_0137 copy

While 350.org et. al. appeal to the populace to place their energy and “hope” into begging to their “leaders”, a dose of reality may be in order. They don’t give a fuck about the planet. They don’t give a fuck about Iraqis. They don’t give a fuck about Ukrainians. They don’t give a fuck about the Congolese. They don’t give a fuck about Syrians. They don’t give a fuck about Haitians. And they DON’T GIVE A FUCK ABOUT YOU. Not today, not tomorrow. The sooner we acknowledge this, the better off we will be.

Bromides, Platitudes, and Cliches: Defending those that Protect Capital

“See, I’ve been reading these threads [that pertain to the investigation into the People’s Climate March], and when I ask pertinent questions, what I keep getting is bromides, platitudes, and cliches… I can’t help but ask myself, isn’t that what this march is about? If it weren’t, it seems to me that there would be more substance to the responses I keep getting, and reading.” – Tom Frank, Sept 17, 2014, FaceBook

Who could argue that 400,000 citizens working hand-in-hand with their children, family and neighbours, transforming 400,000 (grass) lawns, boulevards and public spaces into beautiful food gardens (a political act in itself) would have had far more effect in establishing a path to self-sufficiency and energy efficiency than burning fossil fuels and energies to partake in a spectacle – a spectacle created only to build acquiescence to further collective insanity.

Until there is no more bread, finally leaving one too hungry to be entertained by the circus any longer, we will not see the take-down of those who oppress us nor will we bear witness to the necessary destruction of the industrialized capitalist system built upon patriarchy, racism, classism, imperialism, colonialism and ecological devastation. Decades of indoctrination, obedience, pacification and overindulgence has left us docile and incapable of mustering up the necessary courage for meaningful, difficult, real resistance … the kind that puts the fear of “god” into the state. The privileged – until no longer privileged and famished – will not participate in a revolution. National Endowment for Democracy (NED) financed “revolutions” do not count. And this is our reality. This is what we must face – if we are to change the writing on the wall in any regard.

Excerpt from End Game:

“I just got home from talking to a … longtime activist. She told me of a campaign she participated in a few years ago to try to stop the government and transnational timber corporations from spraying Agent Orange, a potent defoliant and teratogen, in the forests of Oregon. Whenever activists learned a hillside was going to be sprayed, they assembled there, hoping their presence would stop the poisoning. But each time, like clockwork, helicopters appeared, and each time, like clockwork, helicopters dumped loads of Agent Orange onto the hillside and onto the protesting activists. The campaign did not succeed. “‘But,’ she said to me, ‘I’ll tell you what did. A bunch of Vietnam vets lived in those hills, and they sent messages to the Bureau of Land Management and to Weyerhauser, Boise Cascade, and the other timber companies saying, ‘We knows the names of your helicopter pilots, and we know their addresses.’ “I waited for her to finish. “‘You know what happened next?’ she asked. “‘I think I do,’ I responded. “‘Exactly,’ she said. ‘The spraying stopped.'”

 

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Political Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia.]

SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire

September 17, 2014

by Cory Morningstar

 

 “The Ivy League bourgeoisie who sit at the helm of the non-profit industrial complex will one day be known simply as charismatic architects of death. Funded by the ruling class oligarchy, the role they serve for their funders is not unlike that of corporate media. Yet, it appears that global society is paralyzed in a collective hypnosis – rejecting universal social interests, thus rejecting reason, to instead fall in line with the position of the powerful minority that has seized control, a minority that systematically favours corporate interests.” — From the article Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 10, 2012

The organization Avaaz was instrumental in building public approval for the No Fly Zone for the illegal invasion of Libya in 2011. The NATO-led destabilization/illegal war in Libya resulted in the annihilation of a formerly sovereign country that has since descended into brutal chaos. Tens upon thousands of Libyans died and the most savage ethnic cleansing that the mind can imagine has been widespread. The destruction of Libya has been nothing less than a full-scale bloodbath.

The-Avaaz-campaign-for-no-007

 

Above image from the Avaaz website: “Libya No-Fly Zone: As Libyan government jets drop bombs on the civilian population, the UN Security Council will decide in 48 hours whether to impose a no-fly zone to keep Qaddafi’s warplanes on the ground.” [Emphasis in original] [Further discussion of the flag within this Avaaz image can be read in the epilogue.]

screenshot-www-avaaz-org-2014-08-31-09-08-35

Above image: Avaaz takes credit for the implementation of the Libya No Fly Zone. [Further Reading: Did Libya’s Citizens Demand Foreign Intervention?” A ridiculous question, yet according to Avaaz, the answer is yes.]

When Avaaz rolled out the same rinse, lather and repeat campaign for the seizing of Syria, the public did not fall prey as easily. The campaign failed. Below are three separate links to the Avaaz campaign calling for a no-fly zone over Syria.

https://web.archive.org/web/20130609103019/http://www.avaaz.org/en/syria_the_last_straw_a/ (June 4, 2013) (Avaaz utilizing the “chemical attack” that has since been discredited.)

Avaaz Syria NoFlyZone

https://secure.avaaz.org/en/syria_the_last_straw_0/ (June 14, 2013) (Avaaz alleges a “rape crisis” committed by soldiers of the Syrian army – the same tactic used to incite hatred against Libyan leader Muammar Gaddafi that was later discredited.)

Avaaz NoFlyZone Syria

http://web.archive.org/web/20130825092136/https://secure.avaaz.org/en/syria_no_fly_zone/ (Again, utilizing the “chemical attack” that has since been discredited)

AvaazSyriaScreenshot

 

Of the Avaaz campaigns pressing for a no-fly zone (air strikes) over Syria that flourished in June of 2013, at least two employed the use of chemical weapons to incite fear and hatred toward the Assad government. It does not take much stretch of the imagination to consider Avaaz had inside knowledge of the upcoming chemical attack that would take place in outer Damascus approximately 10 weeks later. Considering Avaaz co-founder Tom Perriello’s connection to the Obama administration and its well known war criminals, it is entirely plausible that Avaaz was churning out propaganda that would lead up to and sensationalize a false flag attack.

Perriello1

Photo: Avaaz co-founder and Congressman Tom Perriello with war criminal, General David Petraeus (far left). Under this Flickr photo the caption reads: “Passing the Baton, United States Institute of Peace” [2009] [Photo: Jon-Phillip Sheridan | Source] [In July, 2011, “General David Petraeus was approved as CIA Director by both the Senate Intelligence Committee and then the full Senate, whose vote was an astounding 94-0, astounding because this is a man who was deeply implicated in war crimes, including torture.” Source] [Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013]

The August 30, 2013 article “On the Eve of an Illegal Attack on Syria, Avaaz/350.org Board Members Beat the Drums of War” documents Avaaz links imploring a no-fly zone on Syria – both public links have since been removed. The article also featured 350.org board member Van Jones calling for air strikes on Syria. (Adding twisted irony, Van Jones also serves as co-founder and executive director of the Ella Baker Center for Human Rights. The co-opting of deceased civil rights revolutionaries to advance the goals of hegemony has become common practice within these foundation-financed projects.)

Screenshots of an email from co-founder of Avaaz, Ricken Patel to Avaaz subscribers dated August 27, 2014 can be found here (1) and here (2). The email from Patel represented a last-ditch effort to garner support for a no-fly zone as the US prepared to launch an attack on Syria.

One year earlier, in 2012 Avaaz was allegedly sponsoring fabricated videos of civilian massacres, to back deeper foreign intervention in Syria. Fact-checking and videos appear to collaborate these claims.

Jump forward to 2014.

In the September 8, 2014 article Pentagon Planning Points to Possible Anti-Syria US Military Campaign, author Stephen Gowans observes:

“Now, it appears that Washington is on the cusp of pressing ahead with its planned campaign of military action. The New York Times has reported that ‘Pentagon planners envision a military campaign’ to destroy ISIS ‘in its sanctuary inside Syria’ that could last ‘at least 36 months.’ According to The Wall Street Journal, airstrikes would support anti-Assad fighters unaligned with ISIS, who would be bankrolled by $500 million in US funding, and backed by a global coalition, including the UK and Australia, that would ‘provide a range of assistance, including humanitarian aid and weapons.’ These countries could also join the United States in an air-war over Syria.”

It should not be considered a coincidence that at the same time, a polished, sophisticated and highly financed “Save Syria” campaign is being created in the board rooms of the Empire’s favourite Harvard boys.

Where, under the organization Avaaz, the public hasn’t acquiesced to an air strike on Syria, the New York public relations firm Purpose Inc. has stepped in.

Purpose is a for-profit enterprise that is marketed to appear like a non-profit. Their area of expertise is behavioural change.

 “[Purpose] has a non-profit arm, which incubates protests and accepts donations. This is cross-subsidised by its for-profit arm, which makes money in a variety of ways. It sells consulting services to big companies such as Google and Audi, and to charities such as the Bill & Melinda Gates Foundation and the American Civil Liberties Union.” – The Economist

4993854353_a258ef01b0_z

GetUp, Avaaz and Purpose co-founder Jeremy Heimans, 2010.

Purpose Inc.: The Crème de la Crème Agents of Behavioural Change

Purpose  | Avaaz Co-Founders

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy.”

Avaaz and GetUp co-founders Jeremy Heimans (CEO) and David Madden [2] are also founders of the New York consulting firm, Purpose Inc.

Avaaz was created in part by MoveOn, a Democratic Party associated Political Action Committee (or PAC), formed in response to the impeachment of President Clinton. Avaaz and MoveOn are funded in part by convicted inside-trader and billionaire hedge fund mogul, George Soros.

Avaaz co-founder James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.

The secret behind the success of both Avaaz and Purpose is their reliance upon and expertise in behavioural change.

While the behavioural change tactics used by Avaaz are on public display, double-breasted, for-profit Purpose, with its non-profit arm, sells their expertise behind the scenes to further the interest of hegemony and capital. Whether it be a glossy campaign to help facilitate yet another illegal “humanitarian intervention” led by aggressive U.S. militarism (an oxymoron if there ever was one), or the creation of a new global “green” economy, Purpose is the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

Make no mistake, the Yale (for example, Avaaz co-founder and former U.S. Representative *Tom Perriello) and Harvard graduates that comprise the “Avaaz boys” (many having been groomed by McKinsey and Company) are considered “the dream team” by the globe’s most powerful capitalists, including those at the United Nations and the World Bank. Avaaz co-founder Andrea Madden works for the World Bank in Burma [Myanmar]. Her husband is Avaaz co-founder David Madden who has taken up residence in Burma. [March 23, 2013: Western Media Celebrates Faux Progress in Myanmar] Madden has co-founded a marketing firm, Parami Road in Myanmar: “Our clients are mostly international companies entering Myanmar and they demand an international standard of work.”

“After years of isolation, Myanmar is opening up. Opportunities abound. However international companies have little experience here and local firms have little experience working with them. Parami Road meets this need.” – Parami website

Another key co-founder of Avaaz is none other than pro-war, pro-Israel, U.S. Democrat Tom Perriello, former U.S. Representative (represented the 5th District of Virginia from 2008 to 2010) and founding member of the House Majority Leader’s National Security Working Group. As demonstrated in the 2012 investigative report on Avaaz, Perriello’s curriculum vitae, built upon privilege within elite circles, is quite extensive.

[*Full profile on Avaaz co-founder Tom Perriello: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

The former Managing Director of Partnerships for “Purpose” is Marilia Bezerra. From 2006 to 2011 Bezerra held an integral position within the Clinton Global Initiative (CGI) executive leadership. As Clinton Global Initiative director of commitments, Bezerra led the redesign of member engagement and commitments services into a year-round operation. From 2007 to 2008, Bezerra held the position of sponsorship manager of the Clinton Global Initiative where she directly managed five major sponsorship accounts, including Bill and Melinda Gates Foundation and Procter & Gamble, valued at over $2 million dollars. From 2006 to 2008, Bezerra held the position of Commitment Development Senior Manager for the Clinton Global Initiative. In 2009, Bezerra was Deputy Director of Commitments for the Clinton Global Initiative.

One should note that in the case of many NGOs, on 990 tax forms it appears as though those at the helm are paid minimally, if at all. Rather than salaries, many founders of institutions make immense fees via consulting services where their names are not identified on 990 forms. In the case of Avaaz, co-founder Ricken Patel does take a salary (approx. $190,000.00 per year) plus consulting fees. Consulting fees must be considered the bread and butter of many “progressives” whose incomes rival CEOs of multinational corporations. The salaries and incomes are incredible when one accounts for the fact that many NGOs, such as Avaaz, rake in millions of dollars in donations from well-intentioned and hard-working citizens who are at or below the poverty line.

[Full profile of Ricken Patel: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

Purpose Inc. (with its co-founders) is a favourite of high-finance websites such as The Economist and Forbes and sells its consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), The Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012, it raised $3m from investors. “Ford Foundation, which has given Purpose’s non-profit arm a grant, reckons it is shaping up to be “one of the blue-chip social organisations of the future.” [Source] Purpose, like many other foundations, such as Rockefeller (who initially incubated 1Sky which merged with 350.org in 2011), also serves as an “incubator of social movements.” [Further reading on Purpose]

Heimans, the Avaaz front man of Purpose, is a darling of the high-finance corporate world. “In 2011, Jeremy received the Ford Foundation’s 75th anniversary Visionaries Award. The World Economic Forum at Davos has named him a Young Global Leader, and the World e-Government Forum has named Jeremy and Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.” [Source]

The New York public relations firm Purpose has created at least four anti-Assad NGOs/campaigns: The White Helmets, Free Syrian Voices [3], The Syria Campaign [4] and March Campaign #withSyria.

“Who are we? Three years after the peaceful uprising in Syria, politicians and the media have largely forgotten what the UN calls ‘the greatest humanitarian tragedy of our time.’ But we haven’t.” — Front page of “The Syria Campaign” and the “White Helmets / Syrian Civil Defence” website

The March Campaign #withSyria | Over 130 Partners

Bansky WithSyria2

Purpose’s March campaign #withSyria website (which doubles as a hash tag for Twitter) partners include: Open Society Foundation (George Soros), Amnesty International, Christian Aid, Care, Friends of the Earth, Oxfam and many more of the largest “humanitarian” NGOs within the non-profit industrial complex which makes up a billion dollar industry. [Full list of partners: http://marchcampaign.withsyria.com/partners0]. Utilizing the consumer culture’s celebrity fetish to sell war (and the illusory “green economy“) is a vital marketing strategy of Purpose. In the case of #withSyria, famed street artist Banksy has reworked his “Young Girl” famed graffiti stencil in support of the campaign. On the main page of this website the behavioural change strategists at Purpose promote a slick, emotive video of a white child (in America) slowly becoming traumatized by the violence in Syria. No doubt, Purpose’s marketing executives have taken this avenue because they know that the majority of Euro-Americans with privilege simply are not moved by images of suffering children that are non-Caucasian. Non-White children being slaughtered by imperial states became normalized for most Euro-American citizens long ago.

WithSyriaHashtag PURPOSE CROPPED

And of course corporate media is not far away to promote the cries for war peace. Consider today, on September 17, 2014, ABC “reports“:

“What if we could reverse the explosion of a bomb? A group of 130 organizations from around the world, known collectively as the ‘With Syria’ campaign, released a video Wednesday that shows just what that would look like. The campaign hopes to bring attention to the violence in Syria. (video) Warning: Contains disturbing imagery. In the video, the act of a bomb exploding near children playing is reversed: The blood returns to their heads, the children stand back up, run in reverse and continue the game they were playing. A message says, ‘We can’t reverse what’s happened in Syria, but we can change how the story ends.'”

Indeed Purpose is being paid to bring about the ending that the elites have hired them to ensure.

“Even more impressive than her military, America has built the most sophisticated propaganda machinery the planet has ever seen.” – Garikai Chengu

Free Syrian Voices partners include Amnesty International, the Euro-Mediterranean Human Rights Network, FIDH, Front Line Defenders, Human Rights Watch, Reporters Without Borders and “other international, regional and Syrian organizations” – which conveniently go unnamed.

Such emotionally charged campaigns are critical tools for empire. They have become critical (and successful) in building the acquiescence required for “humanitarian interventions” (aka regime change with extensive “collateral damage” thrown in for good measure).

“In the IC Magazine publication Communications in Conflict, is noted a new form of psychological warfare termed ‘false hope.’ False hope, as a tool for subverting social movements, is unparalleled in its effectiveness. What once was crudely accomplished through political repression, censorship, educational indoctrination and misleading propaganda, is now supplemented, if not surpassed, through vertical integration of the non-profit industrial complex. Where Wall Street once had to rely on threats and bribery to intimidate or corrupt social movements, it now has a vast army of neoliberal foundations, non-governmental organizations (NGOs) and social media at its disposal.” — Jay Taber, False Hope, September 6, 2014

It is important to note that Purpose is a for-profit business strategically presented as though it is a non-profit (similar to the Change.org petition site). This begs the question of who is financing the Syrian campaigns. The fact that a group of wealthy elites from Harvard living privileged lifestyles in New York City (and abroad) decide, via glossy marketing campaigns, who will live or die on the other side of the world is the ultimate representation of whitism and racism – an egregious affront to people everywhere. [Further reading on Purpose]

“If there is any doubt concerning the nefarious undertones of subversiveness in these NGO dealings, [National Endowment for Democracy] NED founder reportedly said the following in the 1990s: ‘A lot of what we do today was done covertly 25 years ago by the CIA.’ What was once done at night under the cloak of ‘imperialism’ is now done during the day under the guise of ‘humanitarianism.'” WKOG 30-point Primer

The many facets of Purpose:

1) Purpose (tax identification number 68-0607622) is a for-profit certified B-corporation “that uses an innovative model to pool some of the world’s leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations.”

2) Purpose Action (tax identification number 45-2451509), the non-profit arm of Purpose, is a 501(c)(4) nonprofit advocacy organization “focused on changing policy.” Purpose Action Board of Directors includes Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp! [5]

3) Purpose Foundation (tax identification number 27-3106760) is a 501(c)(3) charitable organization “focused on education and changing culture.” [6]

4) Purpose Campaign (tax identification number 68-0607622) “Develops social and consumer movements.”

US Military Utilize NGOs to Induce Pacification & Advance Western Ideologies on Iraqi Citizens

The video below captures highlights from the 2004 Princeton Colloquium on Public and International Affairs and should that be at the Woodrow Wilson School of Public and International Affairs – The Role of NGOs in Global Governance and Society. Attention to the title is key: “NON-governmental organizations in global GOVERNANCE.” [Note the use of the term “guerrilla” (4:13) in describing any citizen/person resisting the occupation/assault by US military on Iraq soil.] Since the filming of this video, accelerating regime change operations are being conducted by Western militaries, hand in hand with Western NGOs throughout the globe. [See more: http://www.interventionism.info/en/Re…]. In essence, NGOs have become an indispensable instrument of destabilization and regime change for imperial states and hegemonic interests. NGOs also serve as the primary agents to implant neoliberal policies and western ideologies in targeted states to advance and protect the interests of the NGOs’ funders.

 

The Hate Campaign

RacistAvaazAd

The June, 2012, Avaaz “Good Versus Evil” campaign for the Rio Summit. Above: A downloadable poster as found on the Avaaz Press Centre published in the Financial Times. Vilification: Note the dark cast/ugly sky behind the leaders Avaaz would wish you to believe are “evil,” versus the light and sun shining through over the Imperialist, obstructionist “leaders” that Avaaz is attempting to convince you are “good.”

 

 “‘You have to investigate the supply of hatred,’ Glaeser continues. ‘Who has the incentive and the ability to induce group hatred? This pushes us toward the crux of the model: politicians or anyone else will supply hatred when hatred is a complement to their policies.'” — The Behavioural Economics of Hatred

 

Heiman’s work been recognized in publications like The New York Times and The Economist. In The Economist, Heiman states he chose his career path when “in 2001, a college student named Eli Pariser created an online petition calling for a multilateral response to the ‘9/11 terrorist attacks.'” Over a decade on, with civilian deaths that amount to millions, I’m sure the Iraqis are most grateful. It must be noted that Eli Pariser, too, is a co-founder of Avaaz and Co-Founder and Executive Director of MoveOn.org (Avaaz founder) PAC.

The Syria Campaign Facebook PURPOSE Screenshot

Above: The Syria Campaign, Non-profit Organization, created by Purpose, launched March 7, 2014.

 

SyriaCampaignFBPhoto1

“We were afraid the regime would fire another rocket, as they always come back to the area of attack when people come to rescue to bomb them, so we started evacuating people in a hurry so no more lives would be lost. This picture was taken then! That boy holding my neck like that was one of the moments in which I knew why I am a civil defender!” — Purpose Inc. Marketing Firm

Purpose Inc. strategically employs images, carefully worded text and slick video that provoke intense emotion. Key language includes children, refugees, regime, and their work “in the most dangerous place in the world.”

1972456_699168540175162_3228083231710181445_n

 “A year ago today, the Syrian government used Sarin gas against its own people killing over a thousand, many of them children. The world was outraged and demanded Assad destroy his stockpile of chemical weapons. Today chlorine gas is still being used on civilian neighbourhoods, rolled out the back of helicopters in rusty ‘barrel bombs.’” — Purpose Inc. Marketing Firm, Image by Designer : FaDi zyada whose work is also featured on the Heinrich Von Arabien Foundation website. This same website features an absurd photo of Syrians holding up a poster that features a “thumbs up” illustration for USA and the UN.

[***Reference list for deconstructing the myth that Syrian army + “dictator” used chemical weapons in August 2013 by Susan Dirgham: http://australiansforreconciliationinsyria.org/reference-list-chemical-attack-in-damascus-august-2013/]

Exploiting the death of Syrian children to provoke air strikes and military aggression demonstrates that such agencies go to any extreme to further American foreign policy. Note that the very carnage described above: “killing over a thousand, many of them children” is par for the course for the U.S. military, which carries out such atrocities on innocent civilians, including children, on a daily basis, all over the world. But don’t expect an Avaaz or Purpose campaign against the Obama Regime any time soon. They will be too busy under the guise of their NGO MoveOn, working on his re-election.

The following quote represents the real purpose of Purpose:

The media may have turned away from what’s unfolding daily in Syria but today we all have the tools to tell the world the truth. Please share widely and remember the children of Syria in your thoughts today.”

The lapdog media have not turned away, but much of the public has. It’s the job of Purpose to employ netwar methods (“a form of low intensity conflict, crime, and activism waged by actors using social networking services” according to Wikipedia) on the public (targeting Euro-Americans) that will instill hatred toward the democratically elected Bashar al-Assad.

10485974_667819823310034_5308613872580148330_o

“It’s past time for President Obama to present a plan for dealing with the humanitarian crisis in Syria.” — Purpose Inc. Marketing Firm

Pupose FB image

“Today we remember the more than 1,300 who lost their lives in the Ghouta chemical weapons attacks. Let’s also remember those +150,000 who face torture and death while being detained.” — Purpose Inc. Marketing Firm

Let’s not mention Guantanamo Bay, Abu Ghraib and a mile long list of the Obama administration’s involvement in torture, shall we? Syria certainly demonstrates that the first casualty of war (in this case a destabilization effort) is truth. The following excerpt is from the article Foley & Sotloff’s Reporting Show Why the US Should Stop Its Proxy War on Syria, which lays bare that “both journalists documented the reality of Free Syria Army”:

“While in Turkey Sotloff broadcast news of Syrian rebels being found and arrested with chemical weapon Sarin gas.  He used Twitter to send out the Turkish news report.  That was in May, three months before the August 21 2013 chemical weapons deaths in outer Damascus. The Syrian rebels were arrested by Turkish police but quickly released, giving evidence to claims of Turkish government support for Nusra. Sotloff was puzzled why the mainstream media was not giving this event coverage.”

SotloffTweetNusra

 

1606910_698443576914325_588652248653087778_n

 

 

 

“This Thursday marks the one year anniversary of the chemical weapons attack that took the lives of over 1,000 Syrians. Since then tens of thousands more have been killed by different methods. Starvation is one. But the international media and world leaders still haven’t come together to put an end to it.” — Purpose Inc. Marketing Firm

Above image: Another call for “world leaders” to “come together to put an end to it.” Yet while Purpose may cry crocodile tears over the starvation of Syrians, Avaaz has asked for tough sanctions against Syria. Purpose and Avaaz want to “have their cake and eat it too” – while Syrian lives are destroyed by the oligarchs that both Purpose and Avaaz serve.

https://web.archive.org/web/20130911002219/https://www.avaaz.org/en/syria_end_the_terror/

AvaazSyriaSanctions2

The High Gloss Veneer

Purpose White Helmuts 1

The following video highlights human rights investigator and award-winning journalist, Keith Harmon Snow, detailing the corrupt NGOs and their portrayal of Africa in order to illicit funds. Snow must be considered one of our finest Western reporters for obtaining true independent, grassroots news from the continent of Africa. Within the lecture, Snow discusses the psyops/propaganda strategically orchestrated behind the “Save Darfur” campaigns/movements which, in 2004, began to saturate the populace. At the helm of this “movement” was “The Center for American Progress.”

The Center for American Progress is closely connected with the same players that founded and financed Avaaz. Today, with Avaaz at the forefront, the non-profit industrial complex has been appointed trusted messenger of a grotesque and disturbing ideology; nothing less than a complete reflection and validation of the U.S. administration’s rhetoric intended to justify the annihilation and occupation of sovereign states under the false pretense of “humanitarian intervention” and “responsibility to protect.” [7]

 

10380871_702522576506425_2712469995365747211_o

The Syrian government has been dropping ‘barrel bombs’ on civilian areas despite a UN order to stop, targeting schools and hospitals. Those too poor to flee their homes can only hope that if the bomb drops, the White Helmets will be there to help get them out.… Let’s tell the world about the White Helmets and help get them the support they need.” — Purpose Inc. Marketing Firm

“Know multiple languages? We need you! Help us get as many eyeballs on the Miracle Baby video by translating the subtitles into as many languages possible here: http://bit.ly/1tKSmrz” — Purpose Inc. Marketing Firm

Firms and agencies such as Purpose write and develop the scripts and design the sets. They bring the stories to life, strategically exploit and manipulate our emotions, ultimately ensuring we come to accept and partake in their politically acceptable means of discourse – discourse sanctioned (and financed) by the empire.

1493552_696326270459389_2150906358564829672_o

“Syrians welcome Iraq’s Yazidi refugees into their country with warm meals, giving them their clothes and in some cases opening up their homes.” – Purpose Inc. Marketing Firm

The above quote is representative of perhaps one too many spin doctors, for who is allowing Iraq’s Yazidi refugees into Syria, if not the Assad government? Indeed, Assad’s government has accepted more refugees per capita than any other country in the Middle East.

10552577_696314347127248_7093609568103761710_n

“In the wake of Robin Williams’ death, the people of Idlib remember the actor/comedian with a quote on freedom.” — Purpose Inc. Marketing Firm

This image takes absurdity to a new level. Recap: In the midst of being bombed, starved, and rained on by chemical weapons, Syrians take time to pay homage to an American actor/comedian (because the love of the America that is destroying the Middle East is so great), by quoting a line from a genie in a bottle from a scene in an animated Disney movie and creating a banner in the English language.

 

purpose stats 

“Understand what this infographic says, and you’ll understand why The Syria Campaign exists. And why you and your friends need to join. http://bit.ly/VlYOsi” — Purpose Inc. Marketing Firm

In the infographic above, Purpose deliberately keeps the stats limited to 2014. Otherwise they would have to visualize the millions of Iraqi citizens who have been murdered due to the U.S. illegal war and occupation in Iraq. Further, Purpose gives no attention to the deaths in Ukraine, Honduras, Libya, Haiti, Congo (millions) and all of the other countries being decimated by Imperialism and foreign interference.

 

Syria Voices FB photo Obama 

“Tell Obama we need a plan set forth to address the worsening humanitarian crisis in Syria. bit.ly/1nITTtO” — Purpose Inc. Marketing Firm

The message is clear. Purpose wants the green light for military intervention in Syria, well-cloaked under the guise of humanitarianism – an oxymoron if there ever was one.

“How were you to know you were approving posts from one of the world’s most violent dictators? A man who’s ordered the dropping of bombs on hospitals and primary schools?” — Purpose Inc. Marketing Firm

“Syrian dictator Bashar Assad has been re-elected and he can thank Facebook for being a propaganda platform.” — Purpose Inc. Marketing Firm

“It is critical to note that the imperialist powers (inclusive of the UN) do not criticize or demonize or withdraw their support from such leaders on any ethical or moral ground. Denunciation of state leaders and emotive language is merely theatre. Rather, the imperialist states strategically set out to destroy any state leader that is unwilling to be controlled by US interests and foreign policy. A case in point is unwavering support of the Saudi royal family responsible for atrocious human rights violations to which the imperialist countries turn a blind eye.” (from Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I)

 

The Behavioural Change Dream Team:

·         Full profile of Jeremy Heimans: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of David Madden: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]

Further reading on behavioural change: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

Further reading on Avaaz and Purpose: This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe

+++

 

Epilogue

Consider that the colour of the national flag of the Libyan Jamahiriya (from 1977 to 2011; The Great Socialist People’s Libyan Arab Jamahiriya) was pure green in colour. Unlike the one featured in the Avaaz campaign. The green colour traditionally symbolizes Islam. In Libya, green was also a colour traditionally used to represent the Tripolitania region (commonly referred to as Tripoli) that NATO forces fought to seize. The iconic green flag was chosen by Libyan leader/brother Muammar Gaddafi to symbolize his political philosophy (after his revolutionary Green Book). On 10 March 2011, France was the first state to recognize the council as the official government of Libya, as well as the first to allow the Libyan embassy staff to raise the red, black, green and white flag that would replace the green flag of the Libyan Jamahiriya. On 21 March, the “new” flag was flown by the Permanent Mission of Libya to the United Nations and appeared on their official website … this flag, which reigned prior to the Libyan Jamahiriya, is now the only flag used by the United Nations to represent Libya. According to the following UN statement: “Following the adoption by the General Assembly of resolution 66/1, the Permanent Mission of Libya to the United Nations formally notified the United Nations of a Declaration by the National Transitional Council of 3 August 2011 changing the official name of the Libyan Arab Jamahiriya to “Libya” as well as a decision to change Libya’s national flag to the original.” [Wikipedia]

On August 24, 2011 it is reported by yet another mouthpiece for empire that:

As Libyan rebels take over, embassies worldwide have been replacing the old Libyan flag with a new one…. But starting in February, a new flag – red, black, and green with a white star and crescent in the center – has been hoisted at Libyan embassies around the world, from Switzerland to Bangladesh. It is the same flag being flown by the jubilant rebels themselves as they descend on Tripoli.”

In the article, the words “U.S. funded mercenaries” have been replaced with “the jubilant rebels.” It would be well worth investigating who ordered, manufactured and paid for thousands of these new flags (prior to or commencing in February of 2011) and ensured they would replace the national flag of the Libyan Jamahiriya that flourished from 1977 to 2011.

 

Further Reading:

 

·         The Grotesque and Disturbing Ideology at the Helm of Avaaz, March 7, 2012

·         Sostenere il governo USA senza saperlo: il grave esempio di “Avaaz,” March 8, 2012

·         SPEAKING TRUTH: A Profound Message to Avaaz from Poet Gabriel Impaglione of Argentina, March 12, 2012

·         Argentine Journalist Stella Calloni Denounces Avaaz | Latin American Unions Follow Her Lead, March 12, 2012

·         Avaaz: Empire Propaganda Mill Masquerading as Grassroots Activism, June 9, 2012

·         Avaaz’s War on Syria: Soros Sponsored Sorrow Pleads for Foreign Intervention, June 14, 2012

·         Rio Summit “Good Versus Evil” Advert Displays Blatant Racism and Imperialism at Core of Avaaz, June 22, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section II, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section III, Sept 24, 2012

·         Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II, Nov 1, 2012

·         Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013

 

Endnotes:

[1] Jeremy Heimans on Twitter: https://twitter.com/jeremyheimans

[2] David Madden on Twitter: https://twitter.com/davidmadden

[3] Job Detail for Social Media Intern, Syrian Voices Movement Job Location: Purpose Inc, New York, NY, 10176: http://jobs.climber.com/jobs/Media-Communication/New-York-NY-10176/Social-Media-Intern-Syrian-Voices-Movement/55687863

[4] Purpose is hiring: Join the Syria Campaign: http://www.purpose.com/were-staffing-up-on-the-syria-campaign/]

[5] Purpose Action Board of Directors: Jon Huggett, founding chair of Social Innovation Exchange, former partner at The Bridgespan Group and Bain & Company; Rashad Robinson, executive director of ColorOfChange.org and former senior director of media programs at GLAAD; Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp!; Douglas Atkin, director of community at Airbnb, former chief community officer of Meetup, author of The Culting of Brands; Andre Banks, executive director of Purpose Foundation, former strategy director at Purpose and former deputy director of ColorOfChange.org; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp! [Source]

[6] Purpose Foundation Board of Directors: Carla Sutherland, research scholar at Columbia University’s Gender and Sexuality Law Center’s Engaging Tradition Project, former program officer at Ford Foundation and Arcus Foundation; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!; Michael Evans, president of Moynihan Station Development Corporation and former chief of staff to the Lieutenant Governor of New York State. [Source]| Purpose Foundation’s organizational documents and annual reports on Form 990 can be found here.

[7] December 29, 2004: “Over two days in early December approximately three-dozen religious activists met at the Washington office of the Center for American Progress, a recently formed think tank headed by former Clinton chief of staff John Podesta. The Res Publica-driven agenda for the closed-door gathering included sessions on “building the movement infrastructure” and “objectives, strategies and core issues.” Res Publica was founded by Tom Perriello, Ricken Patel and Tom Pravda. Avaaz was founded by Res Publica, MoveOn.org, Executive Director Ricken Patel, Tom Perriello, Tom Pravda, Eli Pariser (MoveOn Executive Director), Andrea Woodhouse (consultant to the World Bank) Jeremy Heimans (co-founder of GetUp! and Purpose), and Australian entrepreneur David Madden (co-founder of GetUp and Purpose). Avaaz co-founder Tom Perriello is now President and CEO of Center for American Progress. Perriello and Patel also co-founded and co-directed DarfurGenocide.org which officially launched in 2004. “DarfurGenocide.org is a project of Res Publica, a group of public sector professionals dedicated to promoting good governance and virtuous civic cultures.” Today, this organization is now known as “Darfurian Voices”: “Darfurian Voices is a project of 24 Hours for Darfur.” The U.S. Department of State and the Open Society Institute were just two of the organizations funders and collaborating partners. Other Darfurian Voices partners include Avaaz, the National Endowment for Democracy (NED), International Centre for Transitional Justice, Darfur Rehabilitation Project, Humanity United, Darfur People’s Association of New York, Genocide Intervention, Witness, Yale Law School, The Sigrid Rausing Trust and the Bridgeway Foundation. Despite the carefully crafted language and images that tug at your emotions, such NGOs were created for and exist for one primary purpose — to protect and further American policy and interests, under the guise of philanthropy and humanitarianism. Of all the listed partners of DarfurGenocide.org, with exception of one located in London England, all of the entities involved are American and based on US soil.