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WATCH: The Power of Conformity (in 2 Minutes, 22 Seconds)


“The psychology of conformity is something we’ve previously explored, but its study dates back to the 1950s, when Gestalt scholar and social psychology pioneer Solomon Asch, known today as the Asch conformity experiments. Among them is this famous elevator experiment, originally conducted as a part of a 1962 Candid Camera episode titled ‘Face the Rear.'” [Source]